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The Facebook for $1/Day Strategy
Facebook can be frustrating if you're trying to use it to grow your real estate practice and career. Whether it's sharing content, running ads, or getting leads, the Facebook formula isn't always so simple. That's why we reached out to a very special guest instructor, Dennis Yu, from Blitzmetrics. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is the co-author of Facebook Nation – a textbook taught in over 700 colleges and universities! Dennis shared with us his "Facebook for a $1 a Day" strategy. Dennis's Facebook tips and strategies will likely become some of the most powerful advertising methods in your repertoire.
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How to Attract Real Estate Leads on Instagram
How to Grow Your Account and Get Followers After doing the basics and setting the stage for growing your account--converting to a business profile, adding an awesome bio and profile photo, and creating an aesthetic--we have a few more tips for how to gain followers organically on Instagram.
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Generating Leads on a Budget
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The $14B Social Platform Your Competition Has Overlooked
These days, online marketing is about Facebook, Facebook, Facebook--but today, we're giving credit where credit is due: Pinterest. This social channel made headlines recently when it went public on the stock market with ticker symbol PINS, but that's not the only reason we're bringing it up. Pinterest is one of the best social platforms for real estate, and that's without taking into consideration that on Pinterest, your posts don't have the instant irrelevance that they do on other social channels. If utilized correctly, your Pinterest content will stay relevant for months or years after you post it, allowing this under-utilized social platform to help you grow your social audience and drive quality buyers and sellers to your website.
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How to Plan Your Next Real Estate Post on Instagram
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5 Facebook Groups Realtors Should Join Today
Whether you're a personal Facebook fanatic or prefer to keep things strictly business, there's no doubt that the platform is a valuable place to exchange ideas with like-minded people. REALTORS have much to gain from engaging through Facebook--and we're not just talking about social media marketing. Facebook Groups for real estate are excellent places to trade tips, speak with other pros, and catch up on the hottest trends in the real estate industry. Now it's simply a matter of finding the right Facebook Group for you, and there are loads of great options to choose from. Start your search with our guide to five Facebook groups that REALTORS® should join today.
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4 Tips for Growing Your Real Estate Business with Instagram
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Facebook Ad Changes for Real Estate: What Agents and Brokers Need to Know
Facebook is removing age, gender and ZIP Code targeting for housing, employment, and credit-related ads. It will also impose a 15-mile minimum radius for geographic ad targeting for housing ads. The Facebook ad platform offers an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. These changes will not impact those agents and brokers that have been effectively using them to date and may reduce blatant discrimination.
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Facebook Live for Your Business: As Easy as Point-Click-Shoot
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
RPR's Market Activity report is an ideal option for agents who want to create enduring and results-oriented relationships through social media. The report presents a snapshot of changes in a local real estate market based on listing and MLS information, and includes active, pending, sold, expired, distressed, new for lease, and recently leased properties, as well as recent price changes and upcoming open houses for a period of up to six months. Here's a quick tutorial on how to post your RPR Market Activity Report to Facebook.
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Simple Social Media Marketing Strategies for Real Estate Agents
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How to Promote Your Business and Brand with Facebooks Ads
At the end of 2018, the National Association of REALTORS reported over 1.3 million members. That's a heck of a lot of competition jockeying for the attention of home sellers and buyers across America. As a time-strapped REALTOR on a tight budget, how do you uncover ways to stand out from the competition in your local area, attract more leads, land more listings, and grow your real estate business? Consider Facebook advertising.
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How to Sell Your Listings Using Video and Social Media
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The Dos and Don'ts of Content Marketing in Real Estate
"Content marketing" is a buzzy term, but it's basically what it sounds like: You create content of value (photos, blog posts, videos) as part of your real estate marketing plan. Different from — though complementary to — the ads you place with just your name and photo, content marketing pieces don't feel like marketing. They give buyers and sellers a sense of your expertise, while also building brand awareness and trust.
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Building Your Brand on Instagram? These Tips Can Help!
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How Real Estate Agents Can Use Social Media to Generate Leads
There are few businesses that the internet and social media have changed more than that of real estate. As soon as it's time to move, the first thing home buyers and sellers do is hop on the web. They look at homes, or find out sale prices in their area. They can look for real estate agents to list their house or help them find a new one. Of course, none of this is news. What might be is how much the web, especially social media, can affect a home buyer or seller's decisions. The web and social media give instant access to resources and information that normally take a lot of time and effort.
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Real Estate Marketing: 4 Tips to Stand Out on Social Media
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5 Easy Ways to Promote Your Business During Your Downtime
Let me ask you a question – what do you like to do in your "free time"? If you are like most people these days, scrolling through Facebook while sitting on the couch probably makes your list. But what if you could enjoy your Facebook time and still promote your business? Sounds like a win-win situation, right? To help you keep your business rolling while still relaxing, we've assembled five ways you can do BOTH (that'll actually benefit your business).
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Facebook Business Pages: 4 Hidden Features to Boost Visibility
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[Best of 2018] 93 Leads from a Facebook Post: One Agent's Strategy Revealed
There are just 10 publishing days left in 2018, and we're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in October and is #10 in our countdown. Stay tuned tomorrow for #9! Vanessa Calhoun knows the secret to budget-friendly real estate leads. From a single boosted post on Facebook, the Atlanta-based agent won almost 100 leads--and now has three buyers IN CONTRACT. Calhoun boosted the post below from her Facebook business page for $100 for three days to people within a 25 mile radius around her listing. "The reach was 9,240. I had 433 link clicks and generated 93 leads," Calhoun says. "I spent $100.00 total." Though Calhoun describes her boosted post as "nothing fancy," she managed to spend a budget-friendly $1.08 per lead. What are her secrets to success? Find out below! 1. Quality Listing Photos Bad listing photos are a great way to junk up nice marketing materials--and an even better way to spend more than you should on your marketing campaigns. Photos are what attract people to your Facebook ads or boosted posts, so make sure they're top notch. Calhoun makes sure she uses professional photos for each of her listings. 2. Smart Pricing Notice that Calhoun lists the price of the home in her post. She says that it's a good price for her area, and highlighting that draws people in. It's a smart strategy--overpriced houses tend to linger on the market. Think of price as a tool for attracting buyers and multiple offers. Using price to create high interest in a listing can generate multiple offers, which gives sellers leverage to negotiate for a higher price. (Need to convince a seller to reduce the listing price? Try this advice.) 3. Smart Lead Capture Tactics What does every ad or boosted post need? A landing page! Calhoun uses a tool called Listings-to-Leads, which lets agents generate landing pages and a wealth of other marketing collateral. For this boosted post, Calhoun sent click-thrus to a single property website from Listings-to-Leads. In order to increase conversions, she set the site's lead capture form to pop up immediately (see the screenshot below). To view the site, visitors must either connect with their Facebook or email address. Either way, you get their contact information. While, yes, forced lead capture will drive some click-thrus away, the ones who DO give up their contact information are more likely to be interested buyers--and warmer leads. 4. Connect Your CRM Once you win a lead, don't let it slip through the cracks! Calhoun makes sure all her leads automatically go from her Listings-to-Leads site into her Market Leader CRM. There, they are automatically assigned to appropriate drip campaigns so that she can continue to nurture them. Ready to get started on your own high-converting marketing campaigns? Try Listings-to-Leads FREE for 14 days.  
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How to Get the Most Out of the Different (Free) Features on Your Social Media Accounts
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December Content Ideas for Your Blog and Social Channels
Don't waste hours trying to come up with new topics for your social channels and blog! We've compiled a list of ideas you can expand upon for every month of the year. Find December's topics below to get started or click on any month for additional ideas! January, February, March, April, May, June, July, August, September, October, November Tip: Don't fall into the same old content patterns. Use a mix of text, links, images, videos, gifs, and downloads to keep your pages fresh.
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Get More Leads by Posting Content Followers Want to See
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Facebook Business Page Strategy: SEO 101
Facebook has come a long way from its early days of college coders dreaming in a dorm room. Today, over 2 billion people use Facebook globally. More than 1 billion of those users log into Facebook daily. Want those eyes on your real estate listings? You'll need to develop a strategy for search engine optimization (SEO), your key weapon in the fight for online visibility. These Facebook Business Page SEO fundamentals will point you in the right direction.
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A New Guide to Facebook Ad Targeting
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3 Pro Tips for Using Instagram Stories for Real Estate
Instagram Stories are a favorite marketing tool for many real estate agents. If you're not already using them, it's easy to get started. Unlike posts that last in your feed indefinitely, Instagram Stories have a 24-hour shelf life unless saved, making them an excellent tool for providing timely, engaging content for your real estate audience. Since there's little editing to do, Instagram Stories are great for creating behind the scenes content, providing advice, and helping clients build a deeper connection with your brand. So let's take a closer look at three pro tips for using Instagram Stories to grow your real estate brand.
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November Content Ideas for Your Blog and Social Channels
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5 Rules for Staying Safe on Social Media
We're continuing our week-by-week series on steps to take to make yourself unappealing to predators. This Halloween week, we're tackling a monster vulnerability for real estate agents: social media. What do predators look for when scouring social media profiles in search of their next victim? Watch our latest "Safe Selling" video above to find out that and more, including: How social media posts can add fuel to a predator's fantasy life The #1 rule for staying safe on social media Why you should use a different name and profile photo on your personal and professional accounts How to build a protective "wall" between your professional and personal sides How to prevent predators from cyberstalking you and discovering your personal profile and private family information Want more info on staying safe online and in the field? Tune in for next week's 'Safe Selling' video!
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The Ultimate Beginner's Guide to Social Media Marketing for Real Estate
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How to Use Instagram Stories Ads for Real Estate
Whether it's the memories a family made in their old home or a buyer's dreams for their new one, agents use stories to build emotional connections. Instagram has a similar business approach. Originally a platform for posting pictures of lattes and fancy food, Instagram has evolved into a social media giant where people can create and share their own "stories."
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93 Leads from a Facebook Post: One Agent's Strategy Revealed
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Increase Your Social Media Engagement with These 5 Best Practices
Whether you're showing off an awesome listing or sharing a neighborhood guide, using social platforms to their fullest will undoubtedly help grow your real estate business. From the fast-paced conversations on Twitter to the hours spent watching YouTube and Facebook live videos, social media is becoming an extremely popular avenue for buyers to learn more about the brands and businesses they're interested in. Social media is also a new frontier for many real estate agents: According to a 2017 study by the National Association of Realtors, only 26 percent of agents are extremely comfortable using social media, so now is the time to get online and get up to speed with social media!
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October Content Ideas for Your Blog and Social Channels
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Think Outside the Box: 4 Other Social Media Sites You Should Join
Are you working on expanding your real estate social media presence? Big-name social sites like Facebook and Twitter are great places to start, but they are far from the only options. There are a ton of smaller but still popular social media sites that you can use to grow your business, as well as familiar, large websites that you may not realize double as social networks. Today, we're going to take a closer look at four outside-the-box social media websites for building relationships and marketing your real estate business.
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Debunked: 4 Myths About Running Facebook Ads
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5 Social Media Tips to Launch Your Real Estate Brand and Win Clients
In the digital age, potential home buyers and sellers no longer turn to newspapers and magazines when looking for real estate services. Social media platforms have become the go-to source for potential clients to find everything from listings to Realtors. If your social media brand isn't up to par, you run the risk of missing out on tons of potential clients--specifically, younger, social media-savvy clients looking to buy their first home. Although social media brand management may seem complicated, there are plenty of ways for you to take charge of your online brand management on your own. Follow these simple steps to get started building your social brand today.
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6 Tips and Tricks to Get Organic Followers on LinkedIn and Twitter
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Maximizing Facebook: Boost Your Posts or Post More Ads?
Facebook has emerged as one of the real estate's favorite advertising and communications channels. That's because Facebook still has social media's most impressive numbers, one that no brand can ignore. For real estate, it's also an agent's most exceptional hyperlocal channel, often the most cost-effective way to frequently connect with your sphere of influence to stay top of mind.
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How to Use Social Media to Connect with Your Real Estate Leads
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September Content Ideas for Your Blog and Social Channels
Creating fresh, unique content is an easy way to make an impact and grow your social media audience. However, coming up with content ideas to write about can be hard! Instead of spending hours trying to come up with new topics for your social channels and blog, check back with us each month for a list of ideas you can expand upon. Find September's topics below to get started!
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August Content Ideas for Your Blog and Social Channels
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The Do's and Don'ts of a Real Estate Agent's Social Media
You're posting your listings on Facebook, and your family and friends are "liking them," but you still aren't seeing a return on your time investment. It can be annoying to think of what to say about a property, and how to set it apart. Tap into your natural "selling" personality and avoid a few of these mistakes to increase traction on social and, most importantly, get more leads:
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How to Use Instagram for Real Estate Marketing
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IGTV and Video Marketing for Your Business
In light of reaching 1 billion users, Instagram released their newest product, IGTV! IGTV stands for Instagram Television and is a new app designed for watching longer, vertical videos. You can now post videos that are 15 seconds to one hour long! This is a huge step for the platform, which previously only allowed 1-minute video clips.
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July Content Ideas for Your Blog and Social Channels
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How to Create Instagram Ads for Real Estate
Do you use Instagram to market your real estate business? If not, start taking your marketing to the next level by running Instagram ads! Instagram advertising gives real estate brands an effective way to increase visibility and connect with their customer and prospects. In this article, you'll discover how to create these ads for your blossoming real estate business.
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Facebook Best Practices 2018
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June Content Ideas for Your Blog and Social Channels
If you want to make an impact and grow your presence online, creating fresh content for your blog and social media channels is a great place to start. Unfortunately, coming up with content topics can be hard! Instead of racking your brain trying to come up with content ideas, check back each month for a list of ideas you can expand upon. Find June's topics below to get started! Tip: Repurposing your old content in new ways can result in great resources for your clients and save you time since you aren't starting from scratch.
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How Real Estate Agents Can Master the 3 Most Popular Social Media Sites
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How to Customize Your Real Estate Instagram Profile with Custom Highlights
Instagram has a great feature that allows you to save highlights in your profile. This is a PERFECT tool for Realtors. Here are steps to do it and some tips on things you might want to highlight:
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Document Your Day-to-Day to Become Your Market's Thought Leader
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Five Tips to Keep You Professional on Social Media
Remember, nothing is truly private on the internet. Even if you have your accounts set to private, and only friends can see what you post, you may be at risk. Recently Curt Schilling, a former professional baseball pitcher, winner of three World Series, was fired from ESPN because of a comment he made on Facebook. It wasn't his post. It was his private Facebook intended only for friends. Well, if you're not a high profile celebrity, you're not at risk, right? Wrong. Recently, there have been several instances of students being suspended and expelled, and average Joes being fired from their jobs because of their Twitter posts. The following tips will help keep your online presence a positive one.
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May Content Ideas for Your Blog and Social Channels
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Using Omnipresent Marketing to Build Your Clientele
We're all pretty familiar with the saying, Out with the old and in with the new! While 'omnipresent marketing' may not be a new concept in general, it is to most real estate agents. The old age of marketing was always on a few platforms, at best. However, with the 'new' digital age, that's just not enough anymore. To truly excel at your business you need to be practicing the concept of omnipresent marketing. What is omnipresent marketing? Omnipresent literally means present in all places, and as such, omnipresent marketing is a concept that essentially means marketing yourself everywhere. What we mean by marketing yourself everywhere is that you need to have an extensive online presence across most, if not all, social media platforms – as well as a website with specific features designed to entice visitors to leave their information so you can turn that into a lead.
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Instagram: Best Practices for Social Success
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April Content Ideas for Your Blog and Social Channels
Creating fresh, unique content is an easy way to make an impact and grow your social media audience. However, coming up with content ideas to write about can be hard! Instead of spending hours trying to come up with new topics for your social channels and blog, check back with us each month for a list of ideas you can expand upon. Find April's topics below to get started! Tip: Use hashtags (#) to help people outside of your normal social reach find your content. Download a printable version of these topics here!
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Should Real Estate Agents Be on Instagram? The Pros, Cons and How to Get Started
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Top 10 Social Media for Real Estate Hacks
What are best practices in using social media for real estate? After all, almost every real estate professional out there is using Facebook, Twitter, LinkedIn and other sites. This could be a post about tricks, but these are hacks because so many real estate people aren't doing social right. Here are the top 10 social media for real estate hacks or best practices counted down.
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March Content Ideas for Your Blog and Social Channels
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The Psychology of Social Media Engagement
Social success is measured by the number of engaged followers interacting with your posts: liking, sharing, or responding. However, without engaging content, your followers will ignore your posts and continue scrolling through their feeds. To create engaging content, you need to understand your audience's wants and needs. This helps you influence your audience's decision-making process, persuading them to interact with your content to increase your engagement.
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When Is the Best Time to Post on Social Media?
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Social Media Fails All Real Estate Agents Make (and How to Avoid Them)
Social media is a big deal and if the past few years have been proof of its growth, you can be sure it isn't going to get stagnant anytime soon. Social media is a much-needed resource for any industry. It doesn't matter if you're in retail or real estate. There are benefits to using social media. But, like it is with everything else, there are rules to the social media game and sadly, a lot of real estate agents are still finding their way around these rules. In this article, we are going to look at some of the common social media fails made by real estate agents and how they can be avoided. Let's begin!
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Why You Should Create a Social Media Schedule
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What Not to Post on Social Media if You Are a Real Estate Agent
It's a proven fact, yet one overlooked by many real estate agents. Listings, as a singular source of social media content, are a mediocre business builder. Among Realtors® who cited listings as their primary source of Facebook postings, less than half reported measurable outcomes, according to a study conducted by Realtors Property Resource® (RPR®). "Sharing individual listings on an as-needed basis is not a sustainable strategy when it comes to building awareness," says Reggie Nicolay, vice president of marketing for RPR. "Listings do not inform or engage consumers beyond those immediately interested in purchasing a home." So what can REALTORS® do to consistently inform, engage, and grow their sphere of influence above and beyond posting listings? Nicolay recommends mixing it up for maximum impact.
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February Content Ideas for Your Blog and Social Channels
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3 Steps to Dominating Social Media in 2018
The key to setting any resolution isn't to just make a wish with something vague and hope it comes true that year. It takes a bit of planning, honesty, and small, realistic goals. Getting yourself more involved in social media is the same way. You can't just say, "I want to do more on social media in 2018." What does that even mean? Do you want to post more pictures of your family? Share more witty memes? Or are you talking about your business and how you can harness social media to gain at least one lead per month? Now you're talking about something realistic with an endgame in mind. So how do you go about harnessing your social media to get one lead per month? Read more for three easy steps that can help you reach your social media goals!
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Six Social Media Tips to Make You a Pro at Real Estate Conferences
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January Content Ideas for Your Blog and Social Channels
The start of the year inspires the best of intentions in us all. It's when we decide to make all the personal and business changes we said we'd do last year but never got around to. But that doesn't have to happen this year! If one of your goals is to improve your content strategy on your blog or social media, we can help. Instead of spending hours trying to come up with content ideas, be on the lookout for a list of topics from us each month that you can explore in your blog or social networks. Find January's topics below to get started! *Tip: Don't limit yourself to real estate specific topics. Be a community expert and source of interesting area information to appeal to a larger audience.
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Friday Freebie: Social Media and Business Planning Checklists for 2018
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Fewer Eyeballs Are Seeing Your Facebook Posts: How Agents Can Uncover Their True Reach
If you feel like less and less of your friends are seeing and engaging with your Facebook business page's posts, you're not alone. Marketing gurus call this your "reach" and numerous studies show that it really is quickly declining. (You're not imagining it!) In fact, a recent study by Buzzsumo suggests that the average number of engagements with posts created by Facebook business pages has fallen more than 20 percent since January 2017 alone. So, whatcha gonna do about it? How are you going to maximize the number of eyeballs that will see (and engage with) your Facebook content? In order to understand the solution, let's understand the problem and why it's happening.
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The DO's and DONT's of Automating Your Social Media Posts
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6 Quick Ways to Dust Off Your Facebook Account and Get Back in the Game
Perhaps it's your New Year's resolution to add social media to your marketing repertoire. Maybe you're looking for new ways to energize your pipeline and grow engagement with your sphere. Whatever the reason, it's time to dust off your your Facebook page and get back in the game! It doesn't have to be overwhelming. It doesn't have to be time consuming. It doesn't mean you have to be a rocket scientist. Just roll up your sleeves and try out these quick tips...
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Personal PROFILE or Business PAGE: What's the right choice for real estate agents?
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Rules of Instagram Engagement for Real Estate Agents
Though it doesn't have as many users as Twitter and Facebook, Instagram offers companies a rate of return for branding products and services on the platform almost 60 times that of Facebook. And compared to Twitter, it provides 120 percent more user interactions. Instagram for real estate agents is the cash cow of digital marketing and lead generation platforms. But achieving customer interactions isn't simply a matter of posting the right photos or videos—ones that prompt a response. In fact, identity and community management are more important than the click rate of photos and videos! Even a popular photo or video cannot generate enough customer interactions to qualify as a successful lead generation strategy. However, a moderately high number of clicks from new and would-be customers on a large quantity of photos is a sign of a building brand on Instagram. These are the four Instagram Rules of Engagement for your social media battle:
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Instagram Updates that Help You Generate More Business
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4 Free Tools That Save You Time on Social Media
Success on social media requires a time investment. But between meeting with your clients and agents, fielding questions from your admin, having your children call you at work and everything else that gets squeezed into your day, making time for social media can be difficult. Thankfully, there are some tools that can help make social media much less time-consuming. Here are four free social media tools that will help your real estate business maintain an online presence:
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Instagram Posts for Realtors
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5 Social Media Strategies You Should Be Using in Your Real Estate Susiness
A recent RPR study revealed that real estate agents using Facebook as part of their social marketing strategy post listings more than any other type of content, yet fewer than half report measurable outcomes. So what can REALTORS® do to consistently inform, engage, and grow their sphere of influence above and beyond posting listings? RPR asked survey respondents to share their top social media marketing tips. Here are the top five takeaways.
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5 Steps to Developing a Real Estate Brand with Facebook
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'Fake News' Now Affects How You Post on Facebook
There's been one term that we haven't stopped hearing since the 2016 presidential election: fake news. Due to the increase in "fake news" stories circulating in the media, news outlets and social sites, especially Facebook, are doing everything they can to fight against these stories. Facebook has even implemented new policies regarding posting URL links and images on their news feed. "How does this affect me as a Realtor®?" Do you advertise listings on Facebook?
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2017 Contenders: Instagram's Stories vs. Snapchat's My Story
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Are You a Social Media Power User? Here's Why You Should Be
The numbers speak for themselves. Every month, a staggering 700 billion minutes are spent on Facebook and each week, Twitter users post one billion tweets, according to Resident.com. Today, more than 80 percent of Internet users are active on Facebook and a large majority of those are a rising real estate demographic –– U.S. adults aged 30-49. So why have REALTORS® been slow to bear the fruits offered by sites like Facebook and LinkedIn? A recent study by Realtors Property Resource® (RPR), How REALTORS® use social and digital media to build their businesses, reports that 94 percent of 265 REALTORS® surveyed use Facebook as a critical component of their marketing strategy, yet less than half report measurable responses. Of that 94 percent, nearly 75 percent say "generating awareness" is their main social media motivation, yet "listings" ranked as their most common form of Facebook posts. Why is it then that REALTORS® continue to post social media content that does not yield a greater return?
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Do You Have a Healthy Social Media Strategy?
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How to Create a Social Media Manifesto
Social media is vital to your business by helping to validate your brand, increase traffic to your website and open the lines of communication between you and your customers. So you have an Instagram account, a Facebook page, a Twitter account and a YouTube channel – but have you stopped and thought about what your intentions and motives are for these vehicles?
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Should You Post Your Client's Photo on Social Media?
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Your (Rest of) 2017 Content Road Map
August kicks off one of the best times of the year with so many different things to celebrate! If you think about it, it's really an advertiser's dream. Back to school is in full swing, then we start the transition to all things fall and pumpkin spice related, and before you know it, it's 1-2-3 Halloween, Thanksgiving, and winter holidays. It's not only a ton of fun, it can also help you win business and continue to assert yourself as the local expert. By taking advantage of the splendors of the season, you have a built-in content strategy ready to make your business social sites a thriving (and fun) place to be. Think of this as a play-by-play or tutorial for what and how to post for the rest of the year, as well as what to look forward to each month! And, of course, I won't leave ya hanging—there are going to be examples to help you close out 2017 as strong as ever.
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Why Use Instagram for Real Estate?
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The Best Kept Secret in Social Media Advertising
In the current world of social media, Pinterest doesn't seem to get the recognition it should. While it's one of the most well-known social networks, Pinterest only has 150 million monthly active users compared to Facebook's 1.96 billion and Instagram's 600 million. So, how is it that Pinterest is so far behind on monthly active users, but is still leading other social networks in organic and inorganic reach, as well as cost-per-click (CPC)? Even if you're an active Pinterest user, you have probably never noticed the promoted pins before. This is because Pinterest has designed their Promoted Pins to look like regular, organic pins; however, promoted pins have more capabilities. By utilizing Pinterest's Promoted Pins, you can create huge opportunities to drive sales and leads to your real estate business. Pinterest Promoted Pins
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FREE Facebook Features You're Not Utilizing
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Tips on Choosing the Right Instagram Username
To become successful at digitally marketing yourself and your brand, it is important to have a presence across most social media platforms. Since Facebook expanded its ad platform to include Instagram as well, it's important to build your presence there, too. Along with a presence, it is even more important to have an identity on social media. One of the first steps in creating that identity is picking out a strong Instagram handle or username. For those of you who already have an Instagram account, you may even want to go back and change that username if you find yours isn't as strong or identifiable as it could be! First, Here's What NOT to DO
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Win More Business from Your Sphere: 3 Ways to Tweak Your Marketing
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5 Ways to Create a Cool Summer Real Estate Strategy
Does your social media strategy consist of posting mostly listings and open houses? Are you ready to spice it up and offer your online community value and exciting content? Well, I have five ways you can spruce up your social media strategy this summer to take you from fizzle to sizzle! Let's get cooking! Be the Local Expert You are your area's local expert, and I know you know some neighborhoods and areas in your markets better than the back of your own hand. It's okay, admit it, toot your own horn here! But how do you turn that hard-earned knowledge into something tangible on social media? The answer? Neighborhood spotlights! Or even local spotlights! All you need to do is create a photo album of the local places that make that neighborhood a great place to live.
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6 Tips for a High-Octane Instagram Account
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5 Ways to Use Twitter to Drive Real Estate Leads
Twitter is not just for President Trump. It's great for real estate agents, too! Many business owners use Twitter to connect with customers and to generate leads. Twitter offers a great platform for finding new real estate clients. Similar to real estate marketing on Facebook, there is a fairly easy and foolproof process you can use to do this on Twitter. Offer Free Stuff Honestly, who doesn't love free stuff? We all do. Successful lead generation on Twitter starts with a compelling free offer. This doesn't have to cost you a lot out of pocket, but it may require a little bit of time. Real estate agents can create a free report or a video that highlights tips for selling a home, how to find the right neighborhood, how to price your home for sale, and a whole host of other interesting topics.
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5 Ways to Use Facebook to Drive Real Estate Leads
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How to Close More Real Estate Deals with Facebook Messenger
You may have a powerful tool for closing more real estate deals right at your fingertips – and you may not even realize it. Facebook's Messenger app is an extremely popular way for users to connect. In fact, in the first six months of 2016, it was downloaded nearly 60 million times. It even crossed the 1 billion download mark more than a year ago. In other words, that's a lot of people with access to – and a willingness to use – a simple and intuitive messaging app. And where there are people, there is an opportunity for you to connect with them. Facebook certainly understands this concept, which is why they recently launched a new ad feature which is still creating great new opportunities for those in the real estate business to start generating and closing more leads.
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The Ultimate Guide to Facebook Ads
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Real Estate's Most Important 4-Letter Word is 'Next,' not 'Sold'
"Sold" is good, but "next" is equally important for ambitious REALTORS® who strive to keep their pipelines flowing at full speed. The good news is that finding and executing a balanced approach to maintaining relationships with current client bases and converting those touchpoints into future real estate transactions requires much less time and effort than we think. For the past several years, one flexible, easy-to-use social media platform, combined with the nation's only REALTOR-owned data and reporting platform, has proven to be a simple, low cost marketing solution where output far outweighs input.
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Real Estate Statistics to Help You Determine Where You Stand
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Why Facebook Ads Work
A long time ago, on a social media site far, far away, there were no ads and minimal business presences. Facebook was meant for college students to connect with one another, not for Amazon to place retargeting ads to get you to buy that extra-large box of paper towels in bulk (amiright?). Yes, I fondly remember the good ol' days. But we must change and evolve, right? Stay relevant, reach wider audiences and, of course, convert traffic! How can all this be done? The answer is simple: Facebook advertising. I'm going to show you just how powerful Facebook ads can be for your business by showing you what a page without Facebook ads will look like and its inevitable future, as well as a page thriving with Facebook ads.
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