Social Media Trends Realtors Should Start Following Today

It seems like social media is everywhere. No matter where you turn, you can find yourself bombarded by Facebook, Twitter, or Instagram. Everyone you see is on their phone as they walk down the street, do their grocery shopping, or commute into work. At this point, it's become a given that almost everyone has a some sort of presence online.

So, as a Realtor, why don't you?

Traditional marketing and selling methods still sell homes, but as online technology grows more and more pervasive, it means that more people are online looking to buy and sell their homes. Which means you not only need to get online, but you need to start engaging with prospective clients through an optimized social media profile.

And, only 56% of Realtors currently utilize social media for their business.

But you're already social in person with your clients and prospectives, so there's no reason why you shouldn't go ahead and be social online too. Plus it guarantees a much wider scope in networking. And yes, we've got the stats and facts to back up why you should... ready?

Start your social media journey here:

The Facts

According to the NAR, millennials make up the largest group of first-time home buyers at 68% and 94% of those millennials searched online as they looked for a home. If you ask us, those are some pretty telling statistics. Okay, we know that you aren't looking to sell homes solely to millennials, there's still a good amount of home buyers out there that are a bit older...and guess what? They're active on social media too! As for adults ages 50 to 64 with Internet access, 64% of them are active on Facebook. That's well more than half! And you better believe that they're doing some Realtor research on Facebook.