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Browse the siteAugust 30 2016
Last year, we entered a new era--the era of mobile internet. 2015 was the year that searches on mobile devices overtook searches on desktop or laptop computers, according to Google. ComScore also reported that the share of digital time that consumers spend on their computers dropped from 47 percent in 2013 to 35 percent in 2015.
While internet access via computer will not completely fade away anytime soon, changing consumer web habits means that agents and brokers need to adapt or risk missing out on sales opportunities.
To better understand what's happening within the real estate sphere when it comes to web usage, we spoke with Delta Media Group, a website and marketing solutions provider for the real estate industry. They host hundreds of broker websites, and they analyzed the traffic to their network of sites in order to offer us a clearer picture of how consumers are using real estate websites today.
Here are a few key findings, taken from a sample of 10 different websites hosted by Delta that vary in size and market: