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Sign into your accountReal Estate Website Sales Funnel - Step 3: Earning Trust
January 16 2013
We're continuing our series from BrokerageU on building a successful sales funnel for real estate websites. Read the Introduction, Part 1 and Part 2 here.
People do business with people that they know and trust.
We've all heard this and know it to be true based on our own personal experiences. The truth in this statement is never more measurable than in your conversion rate.
So far in the sales process, we have driven or attracted a consumer to our website and landed the reader on a landing page that we hope captures their interest.
This is where the sale happens. Once the reader lands on the landing page and decides to give your site a chance, you now have your reader in an environment you created.
If the content on the landing page is what the reader expects then it's time to ask for permission to keep in touch.
Sidebars are for Selling
Pro Tip: Put relevant and effective calls to action above the fold.
Avoid giving the reader options to leave your site in your sidebars. The sidebar of your website is a sacred selling ground. You need to take advantage of this and offer a variety of high to low commitment calls to action (CTA).