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Sign into your accountReal Estate Website Sales Funnel - Step 4: Lead Conversion
January 17 2013
We're continuing our series from BrokerageU on building a successful sales funnel for real estate websites. Read the Introduction, Part 1, Part 2, and Part 3 here.
The way we think about lead conversion on our website is not as cut and dry as other marketing and advertising mediums may be.
If you have experience with telemarketing, direct mail or any other form of print advertising then you are used to single digit responses to broadcast marketing campaigns.
One of the greatest advantages of marketing online is your ability to build lists of readers that trust your experience and expertise enough to volunteer their contact information and give you permission to "keep in touch."
Lead Conversion is about taking advantage of the immediate opportunities as well as having a nurturing system for staying in touch with prospects that are not quite as serious.
I use multiple Calls to Action that feed into the same email marketing campaign that I send to all visitors of my site that give me permission to email them.
Pro Tip: Use MailChimp RSS to Email (Powered by MailChimp) for set it and forget it automation.