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But are you really keeping track of all those tiny papers? We've got a better idea – scan 'em! These apps turn your phone into a multipage scanner that allows you to scan, organize and email anything you don't want to carry around.
iOS: TurboScan ($1.99)
Android: CamScanner ($4.99 or try the...
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Photos, virtual tours, marketing descriptions are all examples of content that belong to you. In other words, the listing content is your intellectual property. However, most publishers' Terms of Use state that once the listing information is submitted to their website, they own your data,...
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In fact, nearly 90% of prospective home buyers surveyed said that photos were more important than any other feature, edging out virtual tours and interactive maps by more than half.
So how can you take advantage of the technology at your fingertips to take better photos? From free apps to robust...
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Create videos or virtual tours about the property that you can upload to YouTube. Don't forget to put the full address in the video's title and description, too.
Run Facebook ads targeted to your geographic area to drive traffic to your landing page. Don't worry...
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They include MLS data feeds, public record data feeds, Inrix Drive Time, maps, fly over, virtual tours, market data, branding, lifestyle attributes, and so on and so forth. The biggest challenge is knowing what to send to whom and when.
Segment Your Database
For most agents, 300 customers is...
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Here's what they found:
Agents need intuitive file management that is optimized to work seamlessly with a cloud software program.
Photo editing needs to be easy and streamlined.
The tablet needs to support virtual tours. Images should be fully visible and not obstructed by other elements on...
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Tech tools like Skype, FaceTime, virtual tours, and digital transaction management are key parts of your arsenal here. For a list long distance communication tools, see 7 Tools For Working With Clients Remotely.
2. Look for houses with good resale value. One challenge military members face is...
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In the NAR 2017 Home Buyer & Seller Generational Trends Report, floor plans were ranked third in terms of buyer requests, ranking higher than virtual tours, sold properties and even agent contact info. And, adding a floor plan to a real estate listing can increase click-throughs from buyers by...
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This generation grew up on video games and YouTube, so it's no surprise that they expect interactive digital marketing like 3D virtual tours, floor plans, room measurements, and professional photography. It's not enough to tell them something, we need to find ways to show them what it would be...
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In the NAR 2019 Home Buyers & Sellers Generational Trends Report, floor plans were ranked third in terms of buyer requests, ranking higher than virtual tours, sold properties, and even agent contact info. In fact, adding a floor plan to a real estate listing can increase click-throughs from...
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Go through photos and virtual tours to show the details, what was compelling to buyers, etc.
Show-off your database and tech-savvy
Leverage your software platform to show how easy you could make the process for them.
Give them examples of how many buyers you can reach immediately looking for...
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If they're a seller, they know that getting the best deal depends on effectively advertising their home via both traditional and digital (e.g., digital marketing, virtual tours and walkthroughs, etc.) channels. If they're a buyer, they're looking for assurance that an agent will be able to locate...
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This trend is expected to continue in 2023, with demand for rental properties remaining strong.
Greater use of technology in the homebuying process
The pandemic has accelerated the use of technology in the real estate industry, with virtual tours and online transactions becoming more common.
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It includes links to important marketing collateral, like virtual tours, so that the seller sees the work you are doing on their behalf (and so that they can share the links with their own network).
Rather than writing every email from scratch, email templates are an easy way to save time.
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You should also include shots and links to your 3D virtual tours.
Share House Listing with Local Groups
Many social media platforms help locals find each other through groups and interests. Join a few local groups for locals and especially for those house-hunting and looking to sell property in...
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With innovative tools such as virtual tours, interactive property maps, and online scheduling systems, agents can provide clients with an enhanced buying or selling experience. This saves time and helps clients visualize their dream homes more effectively.
Referrals
Want to pull in more clients?...
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Decisions throughout all verticals of real estate are made by looking at listing photos, virtual tours, 3D models and videos. However, while it may only take a human a minute to review all the images of a listing, it quickly becomes unscalable for a single person to analyze all the images of every...
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Leverage visual storytelling
Incorporate visually appealing content such as high-quality images, accurate floor plans, 3D virtual tours and videos into your brand story. People are naturally drawn to visual content, which can help convey your message more effectively. Showcase stunning...
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A strong website with elements that buyers value highly (such as photos, detailed information about properties for sale, floor plans, virtual tours, and more) can help elevate your online presence and increase your leads without having to spend four figures at a portal.
Don't have a website set...
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These devices allow you to showcase interactive property listings, virtual tours, and even digital versions of your marketing materials. They offer a dynamic and engaging way to present information to clients.
5. Camera and Measuring Tools
Quality photographs are essential for listing properties.
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