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In July, the company acquired Virtual Walkthrough, a London-based company specializing in virtual tours for residential and commercial property. Matterport now has customers in more than seventy countries, with the international market accounting for more than twenty five percent of the company's...
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Through its marketing automation platform, Imprev generated marketing for over 1.5 million of their clients' listings last year, creating 14.7 million marketing assets that included websites, virtual tours, YouTube videos, social media, flyers, and postcards, and sent 94.9 million emails to...
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Buyers' interest in virtual tours has increased by 50% in recent weeks. Bring the buyer's imagination to life by implementing a fun way of integrating a detailed iGUIDE floor plan with the ability to add furniture, lighting, and finishings by using Floorplanner. The house becomes a 'Home' when the...
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Virtual tours and online research have taken an even more important role in buying a new home than ever before, with drones providing valuable footage that simply can't be obtained in any other way.
How Buyers Are Adapting to Shopping in the COVID-19 Era
The good news is that even with all of...
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Be descriptive without going overboard.
For example, instead of a filename titled "IMG_001.jpg," try "2-story-townhouse-Boise-Idaho," if that's what you're going for.
The latter has a nice (clickable) ring to it, don't you think?
Also, make sure that your Alt Tags are optimized for SEO so that...
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Honing in on a local area will make your brand stand out and get you recognized as the local expert.
What are some secrets to becoming a local expert?
Use virtual tours in your new real estate marketing plan
It's no secret that consumers are using technology at a faster rate than ever before.
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This involves harnessing the power of social media to connect with clients, mastering online listings and virtual tours, and implementing CRM systems for better lead management.
Utilizing social media to connect with clients
Social media platforms such as Facebook, Instagram and LinkedIn have...
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With the advent of virtual tours / 3D walkthroughs and accurate floor plans, potential buyers can explore properties in detail from the comfort of their homes.
Benefits for buyers
Buyers love remote home buying for many reasons. One big plus is the time-saving factor. By skipping in-person...
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Share downloadable floor plans
Did you know that listings with a floor plan spend 50% less time on the market, according to Zillow research? That's great news for agents who use 3D virtual tours, as most come complete with floor plans.
Floor plans often mean detailed measurements of your listing...
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Consumers use YouTube for multiple reasons during their home search process, including finding out more about a neighborhood, watching virtual tours, viewing customer testimonials, and more.
More than ever, this underlines the importance of making sure your videos and YouTube channel are...
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IDX syndication of virtual tours drives a lot of views, and, done correctly, will provide some additional SEO benefits that can accrue to the broker website in the form of backlinks. Moreover, branded virtual tours are not being syndicated well on third party listing websites like Realtor.com,...
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Yet, that service isn't listed on any of the websites we researched for this blog post.
Virtual Tours
Over the past few months, the popularity of 3D tours has outpaced other types of virtual tours, including video.
In fact, a recent study by the NAR claims that "Consumers Strongly Prefer...
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3D virtual tours can make all the difference when the consumer is choosing a property. If you haven't been including these marketing tools, you are missing the mark.
How you can improve
Education benefits everyone. Understand why it is important to include floor plans and accurate measurements...
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VR technology allows real estate agents to create immersive experiences that give clients a better sense of the property's layout, features, and overall vibe rather than just showing them photos and videos of the properties.
For instance, the company Matterport, which produces 3D virtual tours of...
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Share eye-catching pictures of properties, virtual tours, and educational posts to draw followers and spark interest. Respond to comments and messages from your audience as soon as possible to engage them. Social media platforms are not only excellent for increasing brand recognition, but they can...
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Additionally, consider using paid advertising on real estate websites to increase the visibility of your listings and generate more inquiries.
Strategy 8: Embrace Virtual Tours
In our fast-paced world, convenience is key. Offering virtual tours of your properties is a great way to attract busy...
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Garry Wise, of Paperless Agent, recommends that after you demonstrate the CMA or review videos or virtual tours on the device, turning over the iPad to the customer to "move" the program along builds trust and confidence.2. It's reported that there are over 900,000 apps out there for us to use,...
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3D property tours offer consumers an immersive experience that gives buyers a much more realistic sense of a home than still photos, videos, or traditional virtual tours. The experience is so powerful that some agents even report using 3D tours as an effective way to help remote buyers find a...
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These other developments were using 2D black and white elevation images and half-finished build photos in their marketing, not holding a candle to the photo-realistic external renders, 360° internal renders and virtual tours used by this savvy agent.
What exactly are renders?
3D renders are also...
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To increase the emotional connection to a property, you can focus on room dimensions with an interactive floor plan to show the spaciousness of a home or highlight the architecture through interactive virtual tours.
What Affects the Price of a Home?
Sellers want you to tell them how much their...
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