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Get More Listings with the Right Seller Services

February 08 2021

pp seller servicesMost real estate agents know that staged homes sell faster and for more money. Some, however, go beyond merely suggesting staging to their listing clients.

Rather than lay the burden of staging on their clients, these agents bring in a staging team, at no expense to the homeowner.

What seller services do you offer? Does that list on your real estate website include the usual?

  • "Complimentary home value analysis!"
  • "Open Houses and Broker Tours"
  • "Your home will be entered into the MLS"
  • "Your home will be featured on our website"
  • "Place a distinctive [name of brokerage] for-sale sign on the property"
  • "Active promotion to my expansive network"
  • "I will bring the buyers to you" (for more information on how to do this by becoming a Market Maker, watch this video)

These are actual "Seller Services" offered by agents on their websites.

If you are tired of not getting the listing and want to truly offer value, thereby standing apart from the crowd, it's time to change things up. Read on for some tips.

Complimentary Pre-Sale Home Inspection

As you know, when a problem is unearthed by the inspector, the entire transaction is at risk.

Why not be proactive and head off as many challenges as possible before putting the home on the market? Offer your listing clients a free, pre-market home inspection.

Yes, some agents balk at the idea, claiming that the inspection now becomes a disclosure item. And that's true.

The flipside to this is that the items on the pre-sale inspection list will most likely show up on the buyer's inspection report as well.

A pre-market inspection allows the homeowner to make the repairs that the lender or buyer will most likely demand.

If for some reason your client can't or won't make repairs, you'll have the time to determine upfront how to deal with repair requests and to have that heart-to-heart about lowering the asking price.

Professional Photography

I don't need to tell you that there are far too many agents out there who are still snapping listing photos on their smartphones.

Since the first showing of a home typically happens online, it's needs to be ultra-compelling.

We know many successful agents who have left the old ways behind and offer the services of a professional photographer to snap the marketing photos. Yet, that service isn't listed on any of the websites we researched for this blog post.

Virtual Tours

Over the past few months, the popularity of 3D tours has outpaced other types of virtual tours, including video.

In fact, a recent study by the NAR claims that "Consumers Strongly Prefer Listings With 3D Tours." Here are a few other things you should know about virtual tours:

  • "About 55% of survey respondents say they'd even consider buying a property sight unseen if there was a 3D tour available in the online listing." (NAR)
  • Agents who use 3D tours in their marketing of listings sell them 20% quicker and for 9% more than agents who don't use them. (Matterport survey)
  • Almost 80% of real estate consumers say they would switch to a real estate agent who offers 3D tours of homes for sale (Matterport survey)

Consumers are demanding more than a video of a home's interior. They want the ability to virtually tour homes without someone else deciding what they can and cannot view.

If other agents in your market offer this service and you don't, the chances are pretty good that you won't get the listing.

Do yourself a favor and earmark some marketing dollars for at least one, true, seller service in 2021.

To view the original article, visit the ProspectsPLUS! blog.