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Parkbench

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Stand out from the crowd with Parkbench. We build neighborhood websites for hyperlocalized areas sponsored by a single agent per area, creating unique online content that promotes recognition and drives business for the agent. Now a network of platforms, Parkbench websites engage potential customers, designed to inform visitors of local events, news, and information about the community. Parkbench also provides free marketing tools for business professionals through their main website.

 

Real Estate Local Leader Platform - Parkbench.com

Most agents use similar if not identical marketing techniques for lead generation, which can have the effect of immunizing a community to those advertising efforts. Content marketing, which is based on the theory of reciprocity in advertising, is huge in online marketing and creating brand awareness through search engine optimization. Parkbench sites provide services to business owners and caring community members, instantly distinguishing sponsors from the rest of the agent pool. 

With the goal of bringing communities closer together, for two years we’ve been helping agents be the best professionals possible by providing them with resources and tools to create better online content. 

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Friday Freebie: Home Seller's Guide Template
Seller leads: they're a wonderful and profitable thing… if you can get them. But here's the thing we know about sellers: 77% contact only one agent before choosing a Realtor to sell their home (NAR). How can you be the first agent a homeowner thinks of when they're ready to list? That's where this week's Friday Freebie comes in. We're highlighting a brandable Home Seller's Guide that's full of the helpful information that homeowners are searching for before they decide to list their home. Use it to attract seller leads, educate seller clients—and ensure you're top of mind when a homeowner is ready to sell. Free download of the 2021 Home Seller's Guide template, courtesy of Zurple Selling a home is an involved and complicated process. When consumers are beginning to consider selling, they first research what they should know before diving in. Zurple's 2021 Home Seller's Guide template is a comprehensive resource of everything a potential home seller needs to know: Common real estate terms The timeline of selling a home How to hire an agent How to price a home How to prepare a home for sale How to evaluate an offer The ins and outs of closing a sale What to know about moving day And more! You can share this guide on social media, on your website, in person, via email, and more. Put it behind a lead capture form on your website to ensure you get the contact information of potential parties. The guide is brandable, with space not only for your contact information and logo, but it also concludes with a page featuring your bio and a call-to-action. You can link that page to your email or a CMA request landing page to acquire even more leads. Ready to get started finding more seller leads? Download the 2021 Seller's Guide template
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Find Sellers Now! Farming for Prospects with RPR
If you know anything about real estate right now, you know that inventory is tight. In this market, you simply can't wait for sellers to come to you. You've got to go find them! And you find them by farming for prospects. Geographic farming is one of the most tried and true techniques when it comes to an agent's long term success. You need to find the right neighborhoods, crunch data to determine if they're ripe, and effectively market yourself to the homeowners in the area over a sustained period. Not sure where to start? RPR is here to map out your path to success... You build a farm—then harvest it for leads! If you're not familiar with geographical farming, here's a simplified explanation: a farm is an area, usually a neighborhood, that you identify as having great potential to market yourself to in order to find prospects and clients. RPR can help you with both. Find your farm and dig So how do you figure out if a neighborhood is worth targeting? Turnover rate is one of the most important factors to consider. Turnover is a percentage of how many homes have sold in a defined area in a year. For example, if an area has one hundred homes, and 10 are sold in a year, the turnover rate is 10%. A good rule of thumb is that your farm area must have at least a 5% turnover rate for you to invest in targeting it. Another important thing to look for when doing this research is to see if a market is dominated by one agent already. If one agent already has 25% or more of the listings in an area, you might want to look elsewhere. This agent has beaten you to it and has obviously already invested their time, resources, etc. We're not saying you can't do it or that it is impossible, but it's more difficult to establish yourself in a market that's already been fished. Or farmed, in this case. Market yourself to your farm After you've found your area and done your homework to make sure it's a fertile farm, you need to market yourself to those homeowners. You'll need to apply a mix of marketing tactics, over at least a one year period, including email, social media posts, phone calls, door knocking (post-COVID, of course), and perhaps most importantly, direct mail. RPR adds tons of value by giving REALTORS® the ability to easily create mailing labels, up to 2,000 per month. (Watch this video: Create Your Own Mailing Labels In RPR: A How-To Video for details.) Pro Tip: How to Target Specific Homeowners - This RPR Shortcut will guide you through an example of how to search for Owner Occupied homeowners that have owned the property for between 5-15 years. Try it now! Farming for prospects: one webinar that can change your entire marketing strategy We know what you're thinking, "This sounds very complicated and requires a lot of effort. And there's math?!" Okay, it will require work on your part and you will have to put in some time. (Kind of a given, right?) However, it's not as difficult as it sounds and RPR has simplified it for you. Learn more by saving your spot in this upcoming webinar, "Finding Sellers for Today and Tomorrow: Real Estate Farming is Your Key to Success." Attend this special webinar and you'll see how easy it is to start farming for prospects in RPR. We show you each step, where to click, how to use the maps to uncover data, how to determine if one agent is getting all the listings, and even how to create mailing labels for your direct mail campaigns. Finding sellers and getting listings should be the top priority for every practicing REALTOR®. Get started and farm for prospects today to have listings tomorrow. If you want to dig even deeper and sharpen your farming skills further, be sure to check out: RPR's Ultimate Guide to Geographic Farming. It goes in depth to explain every last detail to help get you up and running. Good luck, farmer! To view the original article, visit the RPR
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Don't Make These 5 Website Design Mistakes
For real estate agents, having a website is not negotiable. It is a core part of building an online presence and serves as a destination where prospects can learn more about you and your services. You have full control over your website, which is what makes it such a powerful brand-building tool. With proper execution, your site will help you project expertise, reinforce your value, and build trust with prospective clients. The only problem is that it's quite easy to make website design mistakes that will produce the opposite of your intended effect. That is, a poorly designed website will cause potential leads to leave as quickly as they arrived, and you'll miss out on the opportunity to convert them into clients. Don't worry, though — you don't need to know a complicated coding language to avoid the most common website design mistakes. Most website builders and third-party hosts make it easy to create a clean, easy-to-navigate site. You do, however, need to know what to look for to ensure you don't flip a switch or do something that jeopardizes the strength of your site. Avoid the following five mistakes and you'll be on your way to creating a beautiful website that helps you grow your business. Mistake 1: Difficult navigation This seems like a no-brainer, but what does it actually mean? What is difficult navigation? Simply put, your website shouldn't have too many destinations for buyers and sellers to get lost in. Think of it as the difference between a fork in the road with two paths to take, or a fork in the road with a dozen paths to take — the latter is overwhelming and confusing, so it's best to keep it simple. The navigation bar that sits at the top of every page should have just a handful of options and each destination should be worded clearly and concisely. For example, you can use "Buyers" or "Search for Homes" as one of the link options. Since these are terms that users easily understand, they know that when they click the link, they will be taken to a page that is relevant to their needs. That page would host, for example, an interactive tool where buyers can search for homes through an IDX integration. Difficult navigation can also mean an experience that users aren't expecting, and if they get frustrated, they're likely to make a quick exit. Stick with the experiences that users are comfortable and familiar with, so they can assume you'll be as easy to work with as your website. Mistake 2: Busy/too much text A text-heavy site is the web equivalent of an in-your-face car dealership commercial. It's overwhelming, off-putting, and delivers too much information at once. Strive to keep your website clean, not cluttered. Leave white space around text, images, and forms. Use eye-catching photos to provide a visual break from blocks of text. Offer interactive elements to take the place of text. For example, instead of explaining how a homeowner can determine the market value of their home, use a lead capture form to offer your own expert evaluation. Mistake 3: Not mobile responsive In website lingo, responsive means that a site is built to work well on a desktop computer, tablet, and smartphone — it adapts its look to fit the device, so users have a seamless experience no matter where they view it. Essentially, the website that loads on a desktop computer will be its complete self, with a fully visible navigation at the top and each section of every page laid out in the way the website designer intended. Once you need to condense the website for tablet and mobile, those elements condense, too. The navigation menu is typically collapsed behind what's called a hamburger menu (which is three stacked horizontal lines). Components, like text and images, will be aligned vertically instead of side-by-side since the width of a mobile screen can no longer support that arrangement. If your website isn't responsive, it means that someone viewing it on their tablet or phone might have trouble navigating, and is more likely to leave out of frustration. Mistake 4: Lack of branding A generic website should be avoided if you want to stand out from your competitors and differentiate yourself in the crowded real estate space. It doesn't capture who you are, establish your expertise and unique value proposition, or reinforce your brand in any way. One of the reasons real estate agents should have a website is to build and strengthen brand awareness, and you can't do that if your generic site can be confused for any competitor's site. An easy way to incorporate your branding is to apply your logo or name, slogan (if applicable), and brand colors throughout the site. If you add those components to your header and footer, they will automatically appear on every page. You should also find relevant spots for your headshot, phone number, and email address. Mistake 5: Missing lead capture Lead capture forms encourage your website visitors to take action and are therefore important tools to help convert window shoppers into leads. Not having them placed around your site is one of the biggest web design mistakes out there. It seems obvious, but it's easy to overlook. Just pairing your email address and phone number with, "Looking to buy or sell? Contact me!" won't be persuasive enough to convince some people to get in touch. A true lead capture (also called a lead magnet) form offers buyers and sellers an irresistible reason to submit their contact details. Here are a few examples of topics that you can use to create lead magnets on your real estate website: E-newsletter signup Free home valuation Market trends/update reports Gated content (e.g., a buyer guide that will be sent out once the lead submits their email address) Free consultation session Webinar registration These are just general topics. Your lead magnet needs to persuade buyers and sellers that it's in their best interest to sign up. You wouldn't want to just write, "Submit your email address to receive my e-newsletter." Instead, you could write: "Looking to buy or sell in the Atlanta area? My weekly e-newsletter is packed with dos and don'ts specific to this area, the latest ATL market trends, and what you need to do before starting your real estate journey. Sign up to be in the know!" If you aren't familiar with building or maintaining websites, it's easier than you think to make website design mistakes that can cost you leads. More than 60,000 real estate agents around the country trust Homesnap Pro+ to handle it all for them. Take a peek at what your real estate website could look like! To view the original article, visit the Homesnap
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