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Homes Connect

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Homes Connect consolidates all the marketing and lead management tools an agent needs in one place. Three different levels of service are offered. Features for the most basic level include:

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  • Lead Gator - This lead and contact manager aggregates leads from Zillow, Trulia, Realtor.com and more. You can choose to be notified of new leads by e-mail or text message.
  • Task Manager - Helps you keep track of tasks that need to be done.
  • Agent Profile - A professional Homes.com profile exposes you to over 10 million prospective buyers.
  • Q&A - Answering questions posed by home buyers and sellers on Homes.com's Question and Answer community lets you show off your expertise and connect with leads.
  • Basic Listing Display - Display your listings on Homes.com for exposure to over 10 million active consumers.
  • Listing View/Traffic Reports - View traffic to your listings and site to better understand what marketing tactics are most effective for you.
  • Social Prospecting - Automatically populate your contact manager with friends and associates from LinkedIn, Twitter, Facebook and more. Manage all your leads and contacts in a single place.
  • Agent Website + IDX/VOW - Professionally designed agent website featuring your VOW/IDX listing data.
  • Preferred Branding - Directly connects you with buyers and sellers for the first week your listing is live on Homes.com
  • 1 Featured Listing - Promotes a specific listing by positioning it at the top of search results. Featured listings receive ten times more traffic than basic listings.
  • Lead Network - Expose your listing to an audience of over 50 million through Homes.com's partnership with top real estate consumer websites.
  • Social Impact - Manage all aspects of your online reputa- tion from Facebook posts to online reviews!
TO ACCESS FULL FEATURES LOGIN OR REGISTER.

Related Articles

The New Product Solving the Lead Challenge for Agents
Thursday, June 11, 2020 at 11:00 AM PST What if agents could get more high-quality leads than Zillow and Realtor.com without the premium price tag or the hassle of DIY lead qualification? It's possible with Homesnap's Pro+ Concierge. Learn from Lou Mintzer, Homesnap's Chief Product Officer, why top agents swear this is the best way to grow their business. Register
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Get More Listings: Pursue Absentee Owners
As various states ease lockdown mandates and life starts to at least minimally resemble what it used to look like, the real estate market is on track to be far better than many had assumed. No, we probably won't see the fiery spring real estate markets of yesteryear, but the housing market may just prove to be the bright spot in the economy. Things have changed, however, from buyer preferences to how homes are shown. Have you vegged out enough on Netflix over the past few months or are you ready for the new world of real estate? We've found a couple of niches that we think will be especially worth your time and effort to pursue in a post-lockdown real estate market. One of these is landlords, aka "absentee owners." Who are they? "There are about 8 million individual landlords in the U.S., those who typically own between one and 10 properties," according to Diana Olick at CNBC.com. She goes on to state that these landlords "manage half the rental properties" in the U.S., with 48 million tenants. Many of these landlords bought their properties between 2012 and 2014. Sure, the big guns (institutional investors) bought then as well, but almost half of investment properties were purchased by the individual landlord – the "Mom and Pop" investor. Then, in 2018, the share of small investor activity in the housing market soared to 60%, according to Core Logic's "Home Investor Report." Most of the homes these smaller investors buy are starter homes, by the way – in huge demand in the current market, as you well know. These investors are prime targets, right now, for listing opportunities. Your audience, then, will be landlords who bought investment properties between 2012 and 2018. Their pain points The COVID-19 pandemic created a perfect storm of unemployment, closed businesses offering zero jobs to replace those lost and a government financial rescue program that isn't seeing cash flowing to landlords. Your audience of absentee owners doesn't include the REITs with numerous rental properties and quite deep pockets. Again, they're the small investors, many living paycheck-to-paycheck, just like the rest of us. Their biggest pain point right now is how, without rental income, they'll make their mortgage payments without begging for forbearance and facing a huge payment when it's all over. That is, if they qualify for forbearance. In California alone, it's estimated that 85% of tenants couldn't pay their rent in May, according to SpectrumNews1.com. The news site also claims that "… banks don't have an obligation to help landlords." Even if they are granted forbearance, there are other expenses involved in owning rental property, such as maintenance. Frighteningly, nearly 60% of small landlords "…said they did not have access to any lines of credit that might help them in an emergency," according to a March survey conducted by Avail, a rental platform software company. Ouch. Thankfully, you can help these people. What's in it for you? I think it's safe to say that those landlords who bought their property at the bottom of the market (after the Great Recession), and haven't borrowed against it, are sitting on a ton of equity right now. And the facts bear that out. Alcynna Lloyd at HousingWire.com claims that the average real estate investors who bought their properties in 2012 "… have seen their home equity climb by 261%." That pencils out to an average $141,000 in equity. Imagine being the one who delivers news like this to landlords who are going deeper and deeper into debt the longer the pandemic goes on. The best approach Other investors find the absentee owner niche quite lucrative. Because of this, there's a very good chance that your prospects will have received at least one "yellow letter" from an investor/flipper. The yellow letter is a direct mail piece that is either written by hand (or created to appear to be handwritten) on a sheet of that yellow, lined paper from what is often called a "legal pad." This technique supposedly brings results for these investors, which is why so many of them use it. Direct mail is the best approach to potential clients in this niche and a letter is a perfectly acceptable marketing piece – at least for the first touch. Do yourself a favor, however, and don't use yellow paper. Make your letter professional and valuable. The first step to take when approaching this niche, however, is to determine which area of town you'll farm. Then, order an absentee owner list. If you decide you don't want to use a letter to introduce yourself, there are several other approaches to consider: An Absentee Owner Series postcard (the easiest way). A CMA (include a photo of the home's exterior in the letterhead to make it super impressive). Our Absentee Owner Direct Response Report, Advice For Cash Strapped Landlords. After you've decided on the medium for your introduction, all of the above are well-suited as follow-up material. Which brings us to the next step: Schedule a direct mail stay-in-touch campaign. It doesn't matter if your "touches" are monthly or quarterly, as long as they are consistent. Don't give up if you don't hear back from these prospects after the first few mailings. Right now, many absentee owners are second-guessing their role as a landlord. Many are quite motivated to get out from under the financial burden. Their pain points are very real, very urgent and you offer the ideal analgesic: sell now. To view the original article, visit the ProspectsPLUS!
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The Time Is Now to Supercharge Your Database
The perfect stay-at-home marketing activity Imagine what the future would look like if you could stop cold calling, door knocking or chasing after FSBOs indefinitely--or at least cut way down on those activities? Ditching the more distasteful aspects of your real estate lead generation routine may be possible if you vow, right now, to get serious about your CRM database. Warm calls are so much more pleasant and knocking on doors where people are happy to see you beats the alternative. Make building better relationships with people you already know the center of your current stay-at-home activities. How's your sphere of influence? Agents who have been in the business for more than a minute tell horror stories about friends and even family members who "forgot" that they were in real estate and listed their homes with another agent. In fact, NAR statistics say, "The typical real estate agent earned 13 percent of their business from repeat clients and 17 percent from referrals from past clients and customers." Look at those numbers – they're pathetic, aren't they? Especially when NAR surveys say that nearly 90 percent of real estate consumers say they would use their agent again in the future. Past clients know you and, hopefully, they like and trust you. Shouldn't agents be getting more than 17 percent of their business from referrals from them? We get it. Agents have a ton of irons in the fire during the typical work week and keeping in contact with their SOI typically ends up as a low priority. What would happen, though, if you moved it up on the list? Made those warm contacts (instead of contacting strangers) a priority? You'll end up top-of-mind with your sphere when someone mentions buying or selling a home. Step 1 to get your real estate business on the referral track Organize your database. Yeah, it doesn't sound like a whole lot of fun, but it's necessary to keep you on track. And there is no better time to do this than right now, while you're at home. If you already have an organizational method, you're one step ahead. If not, let's create a simple one. Start by grouping your contacts. There are many ways to group them, so choose labels that make sense to you. Some suggestions include: Hot leads (people you don't know yet) Cold leads (again, people you don't know) Sphere (or "family," "friends" "ladies I play tennis with" "past clients") Vendors Feel free to create subgroups, if it will help you to stay organized. Some of these may include: Immediate family members Extended family Closest friends Acquaintances Neighbors People you met through your kids Thanks to the folks at TopProTraining.com for some of those ideas. Check out their list for more. Kim Hughes at KimHughes.com suggests that the next step in setting up your database to help you succeed should be to go through all of the leads, checking the information you have on them and adding anything that comes to mind. At a minimum, Hughes says you should have the contact's full name and the name of immediate family members. Naturally, you won't have family member info for some contacts, such as leads. Then, take some time to pick up the phone and start calling people. Start with folks you know, like past clients, relatives, and friends. Let them know they're in your thoughts and you're checking in to see if you can help them with anything. While on the phone, tell them you're updating your database and want to ensure you have their correct contact information: Verify that their addresses, both snail and email, are current. Best phone number to contact them. Birthdate is an important one (folks LOVE getting birthday greetings). The birthdate might be a tough one to ask, but tell them you like to reach out to people on their birthdays. You don't need a year, so that may make the question "Hey, when is your birthday?" a bit easier to ask. Get ideas for these conversations at TheRealEstateTrainer.com. Listen carefully to their end of the conversation for any tidbits you can add to their spot in your database. Then schedule a follow-up call, or a reminder to send a card, depending on what they've told you. This is a project that, although it needs to get done sooner rather than later, can be done in chunks. Hughes brilliantly recommends starting the organization process with your past clients. But do schedule those time chunks and vow to stick by the schedule. Before you know it, you'll have an organized, clean database, making your real estate lead generation a much more enjoyable and rewarding process. Do you have current listings to promote? Create "virtual" open house postcards for your current listings using the Just Listed Series and promote them through social media, on your website, and through mailings. To view the original article, visit the ProspectsPLUS!
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