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Homes Connect

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Homes Connect consolidates all the marketing and lead management tools an agent needs in one place. Three different levels of service are offered. Features for the most basic level include:

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  • Lead Gator - This lead and contact manager aggregates leads from Zillow, Trulia, Realtor.com and more. You can choose to be notified of new leads by e-mail or text message.
  • Task Manager - Helps you keep track of tasks that need to be done.
  • Agent Profile - A professional Homes.com profile exposes you to over 10 million prospective buyers.
  • Q&A - Answering questions posed by home buyers and sellers on Homes.com's Question and Answer community lets you show off your expertise and connect with leads.
  • Basic Listing Display - Display your listings on Homes.com for exposure to over 10 million active consumers.
  • Listing View/Traffic Reports - View traffic to your listings and site to better understand what marketing tactics are most effective for you.
  • Social Prospecting - Automatically populate your contact manager with friends and associates from LinkedIn, Twitter, Facebook and more. Manage all your leads and contacts in a single place.
  • Agent Website + IDX/VOW - Professionally designed agent website featuring your VOW/IDX listing data.
  • Preferred Branding - Directly connects you with buyers and sellers for the first week your listing is live on Homes.com
  • 1 Featured Listing - Promotes a specific listing by positioning it at the top of search results. Featured listings receive ten times more traffic than basic listings.
  • Lead Network - Expose your listing to an audience of over 50 million through Homes.com's partnership with top real estate consumer websites.
  • Social Impact - Manage all aspects of your online reputa- tion from Facebook posts to online reviews!
TO ACCESS FULL FEATURES LOGIN OR REGISTER.

Related Articles

5 Tips [and a Freebie] to Up Your Social Media Marketing
We all know that social media is a necessary part of a comprehensive marketing strategy, but with its ever-evolving algorithms and "cancel culture" mentality, if you make a misstep, keeping up can prove challenging and overwhelming to many real estate professionals. When it comes to social media marketing, we believe in QUALITY over QUANTITY. Read on for our easy-to-implement marketing tips that even the busiest real estate professional can put into play! 1. Take the "Mixed Bag" Approach to Creating Content Creating good social content can be time consuming, but it doesn't have to be if you take a "mixed bag" approach. Some of the highest engagement content is nothing more than capturing a moment in your life and sharing it, or taking a shot of the hottest new coffee shop in your neighborhood and giving a shout-out regarding the most delicious latte that's walking distance from that hot new listing you just landed. Other types of content require more thought and effort, like a video interview with your favorite mortgage lender, writing a detailed blog post about a residential community, or editing a video tour of your latest listing. 2. Focus on Quality Over Quantity Posting for the sake of posting isn't necessary. Although we DO recommend that you create some sort of consistent posting schedule in order to train your followers (and yourself) to look for and engage with your content, you want to ask yourself two important questions for creating awesome content: Does my content provide VALUE to my audience (information, interest, local, relatable)? Does my content ENGAGE my audience (shares, clicks, comments, likes, etc.)? Always keep in mind the reason that you create content in the first place is to provide value to your audience, initiate conversations, and ultimately build and nurture your sphere to lead to business (and personal) opportunities in your life. 3. Focus on the Platforms that Support Your Audience (and Opportunities) There are a lot of great social media channels, but some are more popular than others with certain segments of your audience—and some are going to feel more natural and intuitive for you as well! The average American spends three hours per day on social networks and online messaging and the numbers are impressive: 90% of Millennials, 78% of Gen-X and 48% of Baby Boomers all are active social consumers, and the numbers have continued to grow over the past year of "COVID living." Millennial audiences are going to prefer highly visual, short form channels like Instagram, YouTube and TikTok, while Gen Xers and Boomers are more open to platforms such as Facebook, email marketing and long-form blog content. 4. Different Channels = Different Content Be sure that you adjust your content to fit the channel, even if it's the same content being repurposed. For example, you've got a hot new listing to showcase, Instagram and Facebook are where you are going to be very visual with big, gorgeous graphics and expanded description. YouTube is going to promote that listing with a gorgeous walk-through video, and your blog is going to be all of the above, along with an SEO-friendly long-form description of the listing and the surrounding community. 5. Be Yourself One of the things that's made social media so popular is that it's a way for people to easily tap into other's day-to-day without the "invasiveness" of a telephone call or text. In its best sense, social media gives us the opportunity to cheer on each other's successes, explore lives and stories that interest us, and support people and initiatives that we care about. The most important thing to do is be yourself. Being authentically you is what makes following your story online interesting to your audience. All the rest will fall into place! Schedule Your FREE Social Media Review Spend 15-minute with an Elevate Success Coach to take a look at your current social media marketing strategy and receive tips, tricks and insight into what you are doing well and what you can improve. We'll review your current website, blog and social channels—no strings attached! [ SCHEDULE SOCIAL MEDIA REVIEW
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Facebook Turns the Table on Lead Gen: You don't go after leads -- leads come to you
Online lead generation has created new business for many real estate agents for more than a decade. The major portals alone have collected hundreds of millions of dollars in annual ad revenue selling online leads to agents. Early on, agents who bought leads from the portals generated big business. But buying online leads from portals has become more and more expensive and can cost $200 per lead. And the national average conversion rate for internet leads is widely reported at only 2-3 percent. Social media sites, like Facebook, are turning the tables on traditional sources of online lead generation or lead gen. The old model of lead gen captures a lead, and then you go to them. With a social media channel like Facebook, your future leads are already checking you out, and when they are ready, they come to you. This shifts the focus from targeting people you don't know – online leads – to people who know and like you. The concept isn't new: historically, most agents generate the majority of their business from referrals, most often from past clients, friends and family, and others in their sphere of influence. Facebook makes this process possible online. Facebook and real estate According to the National Association of Realtors, 76 percent of members are on Facebook for professional use, and 78 percent use Facebook for personal use. However, NAR says only about one-in-five agents use Facebook to market their listings. Yet, the opportunity to generate leads from Facebook is enormous. Facebook continues its reign as the number one social media site. Nearly two billion people use Facebook every day worldwide. And the average time spent on Facebook exceeds any other social site, a whopping 58.5 minutes per user per day. Engagement on Facebook remains off the charts. Every minute, Facebook users create four million likes, and every second, more than six people sign up for Facebook. More importantly, for agents, 35 million people update their statuses on Facebook every day. Agents are attracted to Facebook, as it is the easiest and most efficient way to stay visible with their clients, friends, family, and community. The fact is most, if not all of them, are on Facebook. There is no more cost-effective way to use sphere marketing to reach clients and future ones than on Facebook. Facebook also meets HUD fair housing requirements for advertising as real estate agents must mark boosted posts as a "Special Ad Category" and select "Housing" from the pull-down menu. Facebook won't approve a real estate ad or boosted post without it. This makes certain agents are complying with fair housing rules that prevent specific geographic and demographic targeting. Turning the tables Perhaps the best part of using Facebook as an agent to generate leads is that in the long run, it is easier. Agents who are most successful in generating leads from Facebook do more than drive-by "liking" of other people's posts. The key is to share relevant comments and content. It's also essential for you to be you. Agents attract customers who are like them, as chemistry is vital in any business relationship. Through Facebook, people in your community get to know you, while your sphere gets to know you better. It's also important to be consistent. As a busy agent, it's sometimes hard to find a way to post to Facebook regularly. One of the best ways to be consistent is to use Facebook to market your listings. This includes paying for "boosted" posts. Paying Facebook to expose your listing post to more people helps your exposure in the market. More importantly, you are delivering value to your sellers by increasing exposure to more potential buyers. What changes is the way you generate leads. Using Facebook to promote your listings and expose your sphere to you and your business, you maintain top-of-mind awareness. When someone in your sphere is ready to buy or sell, they are more likely to contact you because of your Facebook activity. That turns the tables because instead of paying someone to send you an online lead and tracking them down to see if they are interested in working with you, Facebook leads are people who already know you. And they contact you, instead of the other way around. Isn't that the kind of lead every agent wants? Final advice: if your MLS or association offers Tech Helpline from Florida Realtors as a member benefit, you can get technical assistance with Facebook. If your MLS or association doesn't provide Tech Helpline, encourage them to contact Tech Helpline at [email protected] Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form
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How Long Does It Take to Convert Online Real Estate Leads?
Feeling frustrated that your online real estate leads aren't converting? Or does it seem like they're taking forever? Here's the truth: online real estate leads take longer to convert than other sources and may convert at a lower rate than other sources like referrals, call-ins, etc. The average incubation rate for online real estate leads is anywhere from six to 24 months. The national average conversion rate for online real estate leads is usually reported to be between 2-3%. However, The National Association of Realtors® disclosed that the rate is actually closer to 0.4% – 1.2%. So, that means for every 100 leads you generate and work, you may convert two or three, and it may take a while to see it happen. I know what you're thinking—but don't be discouraged! With a seamless system in place designed to work and convert those leads, online leads can still be a lucrative part of your business. The name of the game is to leverage automation tools and technology services that allow you to work these leads without investing too much of your own valuable time. Build a Seamless Online Lead System First, make sure you have all of the necessary elements in place to turn those leads into closed deals. We recommend focusing on these three things: Speed to Lead It's critical to reach out within five to 15 minutes of the lead registering on your site. This is your best opportunity to make an impression! However, this is where many agents drop the ball. At BoomTown, we conducted a study of 40k+ agents and found that the average response time for an online lead was nearly 90 minutes. Yikes! That's enough time to lose an opportunity. It's impossible to stay glued to your desk all day. It's simply not the best use of your time! Plus, some leads might register on your site during the middle of the night or while you're on vacation. So this is a good area to rely on technology or a new hire in order to give focused attention to reaching out to leads. With BoomTown's Lead Concierge Service, Success Assurance, we generate and qualify your leads on your behalf (24/7 in as little as 90 seconds) and nurture them for up to one year. This way, no lead gets left behind. Qualification Have a plan for qualifying your leads and tagging/categorizing them appropriately within your CRM. The goal is to get as much useful information as you can as soon as possible. Like, LPMAMA: Location, Price Range, Motivation, Agent (are they working with one?), Mortgage (are they pre-approved?), and Appointment. (Note: If you're leveraging a Lead Concierge Service or an ISA, this should be a part of what they handle for you!) Pro Tip! Leverage your technology partner to embed qualifying questions within your IDX website. For example, when they're sharing their contact information with you, including the questions, "Are you pre-approved?" and "Do you have a house to sell?"  Follow-Up and Long Term Nurture Plug your leads into the right nurture plan to continue delivering timely soft touches with helpful information. You should be able to automate this within your CRM! Trust the Process If those three strategies are in place, the next thing you should do—be patient and trust the process. Yes, yes, I know it's not the sexy answer but it's the right answer. Online leads are "top-of-funnel," which means many of them are just beginning their search. They may be months away from being ready to transact. In fact, the average is six to 24 months. So you need to understand the lead funnel and the process of slowly moving leads through it, nurturing them so that when they are ready—you are their go-to agent! Remember: Your database is a powerful tool. Keep fueling it, keep working your pipeline. Stay on top of your systems and trust the process. To view the original article, visit the BoomTown
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