The Internet Marketing Specialist Designation (IMSD) program is a training system for agents and brokers that designed to teach how to effectively use venues like blogs, paid online advertising, social media, search engine optimization, and Craigslist to grow online real estate businesses.
Through a series of online classes, homework assignments, and professional support from IMSD instructors, and agents and brokers will be awarded the designation showing they are proficient in tools that should dramatically increase traffic to their website and implement proven techniques to convert those leads to listings.
Classes can be conducted remotely, meaning that real estate professionals do not have to travel to attend. Eight separate group coaching webinars are included in the program in both live and on demand formats.
IMSD's eight classes include:
Following each of the eight classes is a detailed homework assignment. IMSD trainers provide agents with a step-by-step roadmap to implement each of the marketing techniques they advocate.
The program also provides a number of resources to class attendees including access to advertising copy, techniques and tools.