You are viewing our site as an Agent, Switch Your View:

Agent | Broker     Reset Filters to Default
Adwerx Integrates with DocuSign to Automate Seller Satisfaction Module
Home sellers will automatically experience their home being advertised online DURHAM, NC, Nov. 8, 2019 -- Adwerx announced a new advertising integration with DocuSign Rooms for Real Estate. The move will extend DocuSign's real estate presence and streamline Adwerx's data entry processes for its clients. With the integration, agents can easily automate the seller satisfaction module of Adwerx advertising, distributing the advertising report to their sellers each day, and increasing the probability that the seller will see the ad for their home advertised on the internet. "We love collaborating with industry leaders like DocuSign to augment our services and support the success of our customers," said Jed Carlson, CEO of Adwerx. "Our process was already easy, but this integration means there is one less step for agents to share data and deliver value to their clients." Rooms for Real Estate is DocuSign's digital solution for brokers and agents that streamlines the transaction process. Adwerx's seller satisfaction module allows sellers to see their own home advertised on major websites, social media and apps, and receive reports with the ad's success metrics. Sellers are also given an "easy button" for posting their property to social media, increasing the reach of their listing. This benefit is available to real estate agents using Adwerx's Automated Listing Advertising Program at no cost, but is often overlooked by agents overwhelmed with the daily tasks required to maintain their business. The efficacy of this service has been proven as sellers are consistently delighted by tangible proof of their agent's marketing efforts. The integration is now live. For more information on Adwerx please visit adwerx.com, and for DocuSign visit docusign.com. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served over 200,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for three consecutive years, as well as received Inc.'s Best Workplaces award. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program.
MORE >
Technology Companies Adwerx and ActivePipe Create Innovative Integration for Realtors
Integration Will Allow Real Estate Agents to Better Leverage Their Database for Sales DURHAM, N.C., Nov. 5, 2019 -- Adwerx, a leading provider of localized digital advertising, is now integrated with ActivePipe, an advanced drip email marketing solution offering valuable customer insights to real estate professionals. The integration is making it easy for real estate agents to automate time-consuming data entry processes and run targeted digital advertising campaigns. Through the Automated Listing Advertising Program, Adwerx provides real estate listing ads that launch when a property is publicly listed. These ads appear on the websites and mobile apps that consumers visit most and are targeted by location and lifestyle. ActivePipe allows real estate agents to identify the best prospects for a property, empowering agents to nurture contacts and build trust through a range of digital products. Their suite of products allows users to build one-off emails or automated drip campaigns that can incorporate properties, blog posts, videos, and a call to action. The Adwerx and ActivePipe collaboration will further empower agents currently using sphere of influence advertising. When integrated with ActivePipe to receive emails from open houses, listing presentations, and other events, emails will include the Adwerx QuickAdder™ from their sphere campaign and will be automatically added to the agent's sphere, bypassing manual entry. "I've loved using Adwerx and ActivePipe. They've both recently been introduced at our office and I've never looked back. I regularly receive positive feedback on our emails, their appearance, professionalism, etc. and I get at least one screenshot a day from someone who's seen my Adwerx ad online while reading the news," said Haley Urquhart, a REALTOR® Associate with Greenwood King Properties. Both companies are actively working to automate advanced digital marketing campaign processes to help users coordinate messages across channels and build a seamless customer experience. As more and more people spend their days switching between their laptops and mobile devices, designing campaigns to reach consumers in multiple spaces is becoming increasingly important. Additionally, research suggests that people are 22% more likely to purchase when they experience digital ads and open an email from the same brand. This integration will provide predictive analytics to help identify who in a CRM is most likely to become an active client, and enable agents to focus on providing superior service to home buyers and sellers. Adwerx has previously integrated with other transaction management providers, including Dotloop and SkySlope. For more information about Adwerx's services, please visit enterprise.adwerx.com. About ActivePipe ActivePipe allows real estate agents and brokers to Never Miss an Opportunity™️ through it's real estate specific email and email automation capabilities. Build a "just-listed" email to all other agents, as well as, your sphere in minutes and deploy drip campaigns specific to each property or prospect. ActivePipe nurtures the thousands of leads received each year advising the agent who, when and why to call, all supported by engagement data. A graduate of the 2018 NAR Reach class, ActivePipe is helping tens of thousands of customers across the U.S., Australia and the UK by delivering relevant property content, to the right person at the right time. To get in touch with the ActivePipe team or simply learn more, please visit activepipe.com. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served 200,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for three years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program.
MORE >
Kleard and Adwerx announce integration, bringing next-level automation to real estate agents
MORE >
REALTORS' Guide to Mastering Direct Mail
This handy, downloadable eBook will arm you with tips and strategies to begin or continue a successful direct mail real estate marketing campaign. You'll learn direct mail basic principles, including why direct mail works, how to create mailers and who to target. We'll also share why digital marketing hasn't killed direct mail and how it's actually done the opposite. Also included are step-by-step details on how to search an area geographically and how to create mailing labels within RPR. Get your REALTORS®' Guide to Mastering Direct Mail today!
MORE >
Adwerx Named to Inc. 5000 List for Third Consecutive Year
MORE >
Realtor.com Expands Local Expert to Cities
Agents and brokers can now augment their branding with city searches on the site SANTA CLARA, Calif., July 29, 2019 -- Consumers who search for homes on realtor.com® by city may now see branded content and listings from Local Expert agents, teams and brokers in their search results and then again in their social media feeds, thanks to new citywide branding opportunities through realtor.com®'s Local Expert. With this new release, agents, teams and brokers can elevate their brand to consumers on a citywide level as well as targeting specific zip codes. Real estate professionals can customize ads that showcase their current or sold listings with prominent branding that displays in city and/or zip code searches on realtor.com®. Local Expert also targets these potential buyers on social media with first-party data exclusive to realtor.com®. Local Expert Agent Listing Ad Local Expert Broker Branding Ad The city version of Local Expert is available in approximately 25,000 cities across the U.S. "We're excited to expand our successful Local Expert branding program to the city level for brokers, teams and agents, and the initial response has been very positive," said Deepak Thakral, realtor.com® senior vice president, product management. "It's just one more example of how realtor.com® is helping real estate professionals compete in a rapidly changing marketplace." Since its initial launch in November 2018, Local Expert has helped thousands of agents and teams build their brand awareness with customized, branded ads in targeted ZIP code searches on realtor.com® and in home shoppers' social media feeds. According to the 2018 National Association of Realtors®' Profile of Home Buyers and Sellers, 40 percent of recent home buyers said the most important factors when choosing an agent were the agent's experience, reputation, or knowledge of the neighborhood. Local Expert helps real estate professionals demonstrate their strengths in all of these areas. Agents, teams and brokers can use Local Expert to expand their visibility and awareness with buyers who are looking for homes in their markets of expertise and amplify their marketing tactics for their seller clients' properties at the same time. "Realtor.com® wants to make buying and selling homes easier and more rewarding for consumers, agents and brokers alike," said Thakral. "Whether it's brand building tools like Local Expert, the means to capture, communicate, and connect with leads through solutions like Connections Plus, or our broker concierge service, realtor.com® is anticipating where the market is headed and leveraging those insights to help connect consumers with the real estate professionals who can help them achieve their goals. To learn more about how real estate professionals are leveraging Local Expert in their own businesses, visit https://industry.realtor.com/branding-and-local-expert. About realtor.com® Realtor.com®, The Home of Home Search, offers the most MLS-listed for-sale listings among national real estate portals, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. Through its Opcity platform, realtor.com® uses data science and machine learning to connect consumers with a real estate professional based on their specific buying and selling needs. Realtor.com® pioneered the world of digital real estate 20 years ago, and today is a trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
MORE >
Out with the Fake, in with the Real with the Latest Realtor.com Campaign
MORE >
Homes.com Local Connect Advertising: Smarter than Ever
Homes.com first introduced Local Connect as an impression-based advertising program designed to connect transaction ready buyers and sellers with local real estate agents. Today we're introducing some important upgrades to make Local Connect an even better investment for real estate professionals. As in the past, Local Connect agents can still get leads from property inquiry forms on the listing detail pages of homes for sale and home value pages in their zip codes. Buyers and sellers can also reach Local Connect agents directly by calling the Direct Connect phone number displayed for the Local Connect agents on those pages. The New Local Connect Look The property inquiry form on for sale listings and home value pages has been redesigned to encourage more lead submissions, which, when paired with more intelligent lead routing rules will ensure you get the best value from your subscription. In addition to making the lead submission form more attractive and user-friendly, we've added a new 'Local Experts' area to the listing detail page. This section displays up to three Local Connect agents based on number of impressions purchased in that market. In this area, we will display your name, profile picture, Direct Connect phone number, Homes.com badge (e.g. Preferred or Rapid Responder), and a link to your Homes.com profile. How Do Local Connect Leads Work? Property Inquiry Forms – When a buyer requests information on a listing via a property inquiry form, that contact will be routed to up to 3 Local Connect advertisers and the listing agent. Inquiries submitted via a property inquiry form on home value properties will routed to no more than 3 Local Connect advertisers. Phone Calls – When a visitor calls the Direct Connect phone number listed on the property inquiry form, that call will be routed exclusively to the Local Connect advertiser whose number is currently displayed. Buyers and sellers can choose to call any of the displayed Local Connect advertisers directly using the Direct Connect phone number listed for that advertiser in the Local Experts panel. What is the Direct Connect Phone Number? Local Connect customers have always received a call tracking number on Homes.com. This number will now be even more prominent with placement on the enhanced property inquiry form. How often your Direct Connect phone number is displayed on the property inquiry form will be based on share of impressions purchased and round robin rules. Consumers dialing the Direct Connect number will be connected directly with the Local Connect agent, or in the case of advertisers who also use Homes.com's Lead Concierge service, will be routed to our team to be screened on behalf of the Local Connect advertiser. If you have additional questions about your Local Connect upgrades, let us know! You can reach customer service at (866) 774-2947 or by email at [email protected] If you're interested in taking advantage of Homes.com zip code advertising, you can learn more about how we can help you reach local buyers and sellers here! To view the original post, visit the Homes.com blog.
MORE >
Chime Technologies Unveils Dynamic Ads for Real Estate Designed for Facebook
MORE >
Adwerx Receives Inc. Magazine's Best Workplaces 2019 Award
Adwerx once again nationally recognized for company culture, employee development and engagement DURHAM, N.C., May 16, 2019 -- Adwerx has been named one of Inc. magazine's "Best Workplaces" for the second year in a row. This is the fourth annual ranking in the fast-growing private company sector. The list is a measurement of private American companies that have created exceptional workplaces through vibrant cultures, deep employee engagement, and stellar benefits. Collecting data on nearly 2,000 submissions, Inc. singled out 346 finalists. Each nominated company took part in an employee survey, conducted by Omaha's Quantum Workplace, on topics including trust, management effectiveness, perks, and confidence in the future. Inc. gathered, analyzed, and audited the data. Employers were then ranked using a composite score of survey results. The strongest scores came from companies that prioritize the most human elements of work. According to the Adwerx's survey results, 92% of Adwerx employees feel strongly engaged with their work. This is driven by feeling valued by senior leadership and the organization as a whole. The leading descriptors of the work environment were "collaborative" and "fun". "With today's tight labor market, building a great corporate culture is more important than ever," says Inc. magazine editor in chief James Ledbetter. "The companies on Inc.'s Best Workplaces list are setting an example that the whole country can learn from." Adwerx added 67 brokerages to its client roster in 2018 and recently launched a new advertising program with Berkshire Hathaway HomeServices. These initiatives along with other planned launches scheduled for later this year have led Adwerx to consistently hire more talented employees and expand its headquarters at the American Tobacco campus in Durham, North Carolina. "At Adwerx, we've seen rapid growth in recent years and that's due to our fantastic employees who are dedicated to supporting our clients. Our mission is to provide them with great training and opportunities, as well as giving them an exciting place to work," said Jed Carlson, CEO of Adwerx. "From catching a Durham Bulls baseball game to challenging each other in company-wide contests, we are a team that stays engaged and connected." About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served over 150,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see current openings at Adwerx please visit www.about.adwerx.com/careers. About Inc. Media Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today's innovative company builders. For more information, visit Inc.com. About Quantum Workplace Quantum Workplace is an HR technology company that serves organizations through employee engagement surveys, action-planning tools, exit surveys, peer-to-peer recognition, performance evaluations, goal tracking, and leadership assessment. For more information, visit QuantumWorkplace.com.
MORE >
Realtor.com Launches "Public Reality Announcement" Ad Spots as Part of Its New "Homes for the Real of Us" Brand Campaign
MORE >
National Association of Realtors Unveils "That's Who We R," a Campaign to Distinguish Realtors from Other Real Estate Agents
Content seeks to educate consumers on the value of a Realtor®, who abides by a Code of Ethics, practices advocacy and is backed by the nation’s largest trade association. WASHINGTON (February 25, 2019) – While many people know that a Realtor® helps buy and sell homes, what they may not know is that only a Realtor® is a member of the National Association of Realtors® and subscribes to its Code of Ethics. It's the Realtor® Code of Ethics that inspired the association's powerful new "That's Who We R®" campaign, which launched today. The campaign aims to reinforce the value of Realtors® as advocates for property owners, engaged community members and trusted advisors with in-depth knowledge of the industry. "Our story is a century in the making as we began to set NAR members apart from the rest by establishing a Code of Ethics in 1913. This code is as relevant now as it was one hundred years ago; it's our pledge of honesty, integrity, professionalism and community service as a true partner for buying or selling a home, or property," said John Smaby, 2019 President, NAR. "'That's Who We R®' reinforces that partnering with a Realtor®, delivers the peace of mind that can only come from working with a real person who is committed to their clients' futures and neighborhoods just as much as they are." "That's Who We R®" serves as a reminder of what NAR has always stood for, while signaling where the organization is heading. For Realtors®, the campaign is a rallying cry that instills pride in their everyday actions. For consumers, it's an education about the Realtor® difference. The integrated marketing campaign from Havas features a cinematic world inspired by the Realtor® mark that serves as a beacon throughout. Everything from the larger than life "R" at the beginning, to the angles and geometry used as transitional elements and across the numerous sets was inspired by the mark that sets Realtors® apart. The agency partnered with Director X, known for his visually distinctive style, to create something distinct and modern. "That's Who We R®" features compelling stories about humans helping humans find homes and property, build communities and turn business dreams into realities. "Our society has created trusted symbols from 'Verified' Instagram accounts to the Good Housekeeping Seal," said Karen Goodman, Group Creative Director at Havas Chicago. "As we dug into this brand, we knew Realtors® were the real deal and needed to find a way to telegraph that to everyone. We needed to turn the 'R' into the trusted symbol you should look for when buying and selling property." The campaign content will be brought to life through strategic partnerships reflecting the modern ways in which our target audience consumes media, including linear and online video, streaming and terrestrial audio, social media, branded partnerships with multi-channel content makers such as VICE, Apartment Therapy, The Atlantic, HULU and more. The :30 "That's Who We R®" TV spot can be viewed below, and more information about NAR is available at www.nar.realtor. The National Association of Realtors® is America's largest trade association, representing more than 1.3 million members involved in all aspects of the residential and commercial real estate industries. Havas Creative, North America is a progressive creative agency network focused on being the most meaningful partner to the modern CMO. It offers a comprehensive mix of capabilities within three distinct networks; Havas, Arnold and The Annex, including creative, experience design, cognitive, data and technology as well as unique access to other Vivendi-owned properties. With agencies in NY, Chicago, Boston, Los Angeles, Atlanta and others, Havas North America brings nearly 2,700 of the most talented people in the business. As the most modern, flexible and agile network in the North America, Havas reinforces the following five key pillars in everything it does: creativity, culture, community, consumer experience and commerce. We are creators. We are data. We are social. We are ideas. For more information, visit havas.com. Havas Media North America drives meaningful connections between brands and people to deliver growth via award-winning marketing solutions. Fully integrated specialty units empower big agency resources while maintaining a bespoke, client-focused approach. Havas Media employs the "Havas Village" model, which unites all disciplines together under one roof: media, performance, analytics, digital, mobile, social, experiential, strategy, and creative. Named MediaPost's 2017 Media Agency of the Year and Adweek's 2016 U.S. Media Agency of the Year, Havas Media North America is a proud member of Havas Group, which operates in over 140 countries. Find us online at www.havasmedia.com.
MORE >
Realtor.com Selects Huge as New Advertising Agency of Record
MORE >
Adwerx Launches Integration with Dotloop for Top Real Estate Agents
Integration enables agents to easily update sellers on ad campaigns Adwerx Enterprise, creators of the Automated Listing Advertising Program for real estate brokerages, today announced a new integration with Dotloop®, a leading platform for simplifying the real estate buying and selling process. The collaboration offers several unique benefits for users of both Adwerx and dotloop. Through the Automated Listing Advertising Program, Adwerx provides real estate listing ads that launch when a property is publicly listed. These ads appear on the websites and mobile apps that consumers visit most and are targeted by location and lifestyle. Adwerx's integration with dotloop enables agents at participating brokerages to seamlessly leverage the advertising service whenever they start a new transaction on a home listing. This melding of the two workflows will allow a single entry point for data, resulting in increased agent productivity. As an added benefit, sellers will be able to view the ad for their home as soon as it appears online. Dotloop was created to make real estate transactions as simple and seamless as possible. The platform provides agents with all the information they need to close a deal right at their fingertips. "Integrating with dotloop is an important step for Adwerx," said Jed Carlson, CEO of Adwerx. "Many of our brokerage clients use dotloop, and this service will help agents spend less time on data entry and instead focus on the value they provide to their clients." For more information on dotloop integrations, please visit www.dotloop.com/integrations. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx's comprehensive reporting and training help businesses navigate the complex world of online advertising with ease. Adwerx has over 115,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. About dotloop Dotloop is the leading online transaction and productivity optimization platform in real estate. Dotloop reduces complexity by replacing separate form creation, e-sign, and transaction management systems with a single end-to-end solution and drives growth by helping real estate professionals streamline their businesses with workflow automation and real-time visibility into transactions. Each year, millions of agents, brokers, and clients trust dotloop to get deals done.
MORE >
Benefits of Advertising on Homes.com for You and Your Clients
MORE >
Newest REALTOR Benefits Partner Adwerx Helps Realtors Boost Marketing Strategy
Latest example of NAR bringing a technology breakthrough to benefit Realtors® WASHINGTON (November 14, 2018) – The more than 1.3 million members of the National Association of Realtors® now have access to an exclusive benefit through the digital advertising platform Adwerx, in partnership with NAR's REALTOR Benefits® Program. "When I became CEO I promised our members that we would bring technology inside the NAR tent to benefit Realtors®, not work against us," said NAR CEO Bob Goldberg. "The announcement of Adwerx as the latest REALTOR Benefits® Partner is the exact type of partnership that fulfills this vision. NAR's strategic investment arm, Second Century Ventures, selected Adwerx for its REach® technology accelerator program in 2017. To be able to offer it to members is a powerful demonstration of NAR's relevance in helping our members succeed in today's dynamic marketplace." The Adwerx advertising platform provides a simple way for Realtors® to build awareness surrounding their real estate business, win more referrals, and promote their seller's listings to a group of targeted homebuyers. Adwerx's technology enables advertisements to target and follow local prospects as they use mobile apps and Facebook, and browse the web on sites like realtor.com®, other popular home search sites and premium non-real estate websites. Through the partnership, every NAR member will now receive 15 percent additional impressions on newly purchased and renewed Adwerx campaigns. This offer magnifies Realtors®' marketing footprint and provides extra value when stacked against existing offers Realtors® currently enjoy through their brokerage, local association, or other Adwerx partner. The following products are available in Adwerx's suite of offerings for agents and brokers: Ads for Listings enables agents to target potential home buyers within a specific radius of the home's address to people engaging in behavior indicative of moving, such as looking at listings online or researching moving companies. Ads by Zip Code helps agents break into established markets by delivering their ads to people who are thinking about buying or selling in target market areas. Ads for an agent's Sphere of Influence keeps them top-of-mind with a targeted digital ad campaign that reaches their most important contacts. Ads for Recruiting helps brokers recruit the best agents for their firm or team with online ads. "We address the marketing needs of real estate professionals who don't have the time or desire to become experts in digital advertising, and don't have the budget to pay an advertising agency to do it for them," says Adwerx CEO Jed Carlson. "Our platform makes building and customizing online ads easy, with the ability to be up and running within minutes." NAR's REALTOR Benefits® Program is the official member benefits program of the National Association of Realtors®, bringing savings and unique offers on products and services just for Realtors®. The program includes offerings in a variety of categories from nearly 30 companies recognized as leaders in their respective industries. The National Association of Realtors® is America's largest trade association, representing over 1.3 million members involved in all aspects of the residential and commercial real estate industries. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx's comprehensive reporting and training help businesses navigate the complex world of online advertising with ease. Adwerx has over 115,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com.
MORE >
Realtors Applaud HUD Decision to Target Online Housing Discrimination
MORE >
Adwerx Adds Instagram to Popular Automated Listing Advertising Program
Over 1.8 billion listing ad impressions have been seen by potential buyers Durham, N.C. — Adwerx announces that it has incorporated ads on Instagram into its highly regarded Automated Listing Advertising Program. Instagram has rapidly become one of the most popular social networks with over 800 million active monthly users. The addition adds to Adwerx's ability to provide real estate agents with comprehensive visibility for their real estate listing ads. New automation partners will be automatically enrolled into the Instagram advertisements. In a little over one year, the Adwerx Enterprise Automated Listing Advertising Program has seen widespread adoption across the residential real estate industry with over 50 regional and national brokerages signed and a potential total of 150,000 agents enrolled in the system. The innovative program connects directly with multiple listing services, so that listing ads go live as soon as a property is publicly launched. Ads appear on a variety of popular websites and social networks. With homes going under contract in under one month in many markets across the country, this program is essential for generating high visibility in a short amount of time. "We are so gratified by the industry's response to this program," said Jed Carlson, CEO of Adwerx. "Our mission is to make digital advertising simple and effective for agents and brokers so they can focus on business growth." Adwerx also recently announced integrations with top transaction management platforms. SkySlope and dotloop that will guarantee that the seller of the property sees the ads as soon as they launch in their marketplace. Agents can also provide their sellers with a complete report detailing an ad's reach and range. This information gives sellers the assurance that their home is being completely and comprehensively marketed online and leads to a higher rate of seller satisfaction. "Our agents' feedback on the Automated Listing Advertising Program has been highly positive," said Thad Wong, co-founder of @properties, the first real estate brokerage to adopt the program. "We are committed to providing helpful solutions, and our agents have seen the digital ads directly increase their bottom line by helping them increase client satisfaction and earn more listings." Adwerx is dedicated to helping individual agents achieve maximum visibility for their listings and their personal brands. To date, Adwerx has served over 13 billion ad impressions for agents and brokers across the most popular websites, mobile apps, and social media. To learn more about the Automated Listing Advertising Program, please visit http://adwerx.com/enterprise. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 115,000 real estate customers across the US, Canada, and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.
MORE >
Adwerx Launches Integration with Dotloop for Top Real Estate Agents
MORE >
Realtor.com Launches "The Home of Home Search" Campaign
Ad spots will debut during the premiere of Hulu's "The Handmaid's Tale" as part of the brand's video-first strategy SANTA CLARA, Calif., April 25, 2018 -- During one of the most competitive housing markets of all-time, realtor.com® today premiered its largest brand campaign to date, reassuring buyers their wants can be a reality with realtor.com®. The new campaign, "The Home of Home SearchSM," includes 12 warm, funny TV spots and an enhanced digital presence that deliver the single-minded message: buyers need realtor.com® to find their must-have home features. With more MLS-listed, for-sale homes nationwide than any other search site and easy to use search filters – such as square footage, number of bedrooms, schools and nearby lifestyle amenities – buyers can use realtor.com® to help them find their dream home. As part of the brand's digital video-first approach, realtor.com® has signed on as one of the exclusive sponsors for Season 2 of The Handmaid's Tale. The first three spots, Privacy, Square Footage and 2-Car Garage, will debut today in show's premiere and will be joined by Takeout, Dog, Guest Room and Summer as the campaign rolls out to traditional media partners including ABC, NBC, CBS, HGTV, Bravo and will appear during American Idol, Rise, 60 Minutes, Survivor and the NBA Playoffs. "At realtor.com®, we make all things home simple, efficient and enjoyable – especially home search," said Ryan O'Hara, chief executive officer for realtor.com®. "Our new campaign focuses on the core of what we do. In nearly every market, buyers are facing low inventory, higher prices and rising interest rates, and it's never been more important to have the right home search site. With more MLS-listed for-sale home listings that update in real-time throughout the day, it's imperative that home shoppers know not all real estate search sites are the same. The realtor.com® site and app can give them an advantage in today's competitive market." Each spot tells the story of the highly personal "wants" that trigger a home search in a warm, humorous tone that has become the hallmark of the realtor.com® brand. Flipping home search on its head, the spots show the results of the search – a nearby grocery store for teenage boys who are constantly hungry, a chef's kitchen for when you learn to cook, a backyard where your dog can act like a dog — then transitions to the specific realtor.com® feature that helped them search, demonstrating how much the buyer needs realtor.com.® Created by Pereira O'Dell New York in collaboration with Andrew Strickman, realtor.com®'s head of brand and chief creative, realtor.com®'s "The Home of Home SearchSM" campaign includes 12 TV spots, as well as unique digital, audio, and out-of-home content. Realtor.com's® new digital media agency of record, Crossmedia, has been working for months to design the brand's most expansive digital plan ever – which includes an exclusive sponsorship with the aforementioned Emmy® and Golden Globe Award-winning Hulu Original Series, The Handmaid's Tale -- alongside a targeted video-first strategy. These elements will help to drive scale and frequency as the brand introduces "The Home of Home Search" campaign to consumers. "Our Home of Home Search campaign is the next step in the evolution of the realtor.com® brand," said Nate Johnson, chief marketing officer for realtor.com®. "After five years of campaigns that have been extremely effective in bringing our brand awareness to all time highs, we've refined our strategy to focus on educating people on why realtor.com® exists – helping people find the home of their dreams. There is no better site than realtor.com® for serious home buyers and we are constantly evolving our experience to make it easier to find whatever it is you want in a home." "Real time" refers to for-sale listings updating on realtor.com® occurring at least every 15 minutes on average in most areas. About realtor.com®The Home of Home SearchRealtor.com® is the home of home search, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today is the trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
MORE >
Colorado Brokerage Offers Real Estate Advertising Powered By Adwerx Enterprise
MORE >
Ned and Ariel Fulmer Chronicle Their First Home Purchase with Realtor.com and BuzzFeed
New Digital Series Targets Millennial Home Buyers SANTA CLARA, Calif., March 14, 2018 -- A new digital video series premiered today following Internet sensations Ned and Ariel Fulmer through the twists and turns of their first home buying experience. Realtor.com®, a leading online real estate destination, and BuzzFeed today announced the innovative series, featuring Ned Fulmer of "The Try Guys" and his wife Ariel, an interior designer and social media influencer. The three-episode series, executive produced by Ned, follows them -- and their dog, Bean – as they search and tour houses for sale, consider their options, and make a final decision to buy their first home. In the last episode, the audience has a chance to take a tour of their real-life home and watch them plan future improvements. The series also offers insightful realtor.com® home buying tips for BuzzFeed's engaged millennial audience, including making a 'needs and wants' list and how to evaluate a fixer upper. "Millennial first time home buyers currently make up the largest segment of today's buyer population and it's only going to get larger," said Nate Johnson, chief marketing officer of realtor.com®. "This collaboration with BuzzFeed allows us to reach a key audience of first time home buyers in a really authentic way -- with content they love, in a place they already hang out online." Millennials are a driving force in today's housing market. Realtor.com® forecasts millennials will reach 43 percent of home buyers taking out a mortgage by the end of 2018, up from 41 percent in 2017. With the largest cohort of millennials expected to turn 30 in 2020, their homeownership market share is only expected to increase. "With a baby on the way, I'm excited to take our fans on this crazy journey with us as we take one of the next big steps in life and set out to buy a house. Thanks to realtor.com® we are able to demystify the process of buying which can feel like a scary process for anyone (myself especially)," said Fulmer. Episode one of "Ned and Ariel Buy a House for the First Time" debuts today. Episodes two and three will be released in the coming weeks. The complete series can be found on realtor.com® starting April 15. In addition to the video series, the promotion will include a first time home buyer social campaign, digital ads, and a first time buyer quiz. For home buying tips from Ned and Ariel, please click here. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com. About BuzzFeed BuzzFeed is the world's leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company produces articles, lists, quizzes, videos, original series, and brands including Tasty, the world's largest social food network. The company is also home to BuzzFeed News, a global news organization focused on original reporting and investigative journalism; and BuzzFeed Commerce, which develops social commerce products and experiences, as well as licensing and other strategic partnerships.
MORE >
After One Billion Listing Views RE/MAX "Doubles Down" on Adwerx Program
MORE >
How Advertising Your Listing Earns More Listings
Win more listings by marketing your current listing. What's that mean? Your marketing efforts do more than just promote a given listing, they contribute to the long-term growth of your business. That may sound a little convoluted, so let's break it down. Win a listing, market that listing, impress your clients, grow your sphere, win more listings. Facebook is the largest social media network, with a higher user count than the population of China. Using the network, you can quick reach tens of thousands of people, inexpensively. Now imagine showing your client that you put their listing in front of that audience. The truth is, ads boost client satisfaction, which increases repeat and referral business. Of course, advertising your listing will help to sell the home quickly, as it will be exposed to thousands of people. However, there's more to it. Your marketing is no good if your client doesn't know about it. Your clients want to see that you're a digital-savvy agent who is going the extra mile to get their home sold. Digital advertising can be time consuming and frustrating to navigate though. The complicated process was built for digital marketers, so it can be a huge burden for busy agents. We created Advertise Your Listing to make promoting your listings on Facebook a breeze. Agents can advertise a listing on Facebook in just five minutes, by following three easy steps, directly from their Moxi Works account. Sound easy? It is. You can easily up your marketing game, without dedicating extra time or investing in training. Do you need to be a social media marketing expert? No. Do you need to have a Facebook business page? No. Do I need to connect it to my personal Facebook page? No. In addition, you get to select your own budget, target audience, and the duration of the campaign. Since it's part of your Moxi Works account, your MLS data is integrated, which means when you go to start a new ad, you select your listing and all of the information and images auto-fill. Just swap out photos or adjust text as you see necessary. When you use Advertise Your Listing, automated reports are sent directly to your clients (you can even change the settings to select how often you'd like them to receive reports). Your clients will see the effort you're putting in and appreciate that you're going above and beyond. At the end of the day, it's all about making your clients happy because, in turn, it'll grow your business. Why should you be expanding your pool of repeat and referral business? In today's competitive market, sphere selling is gaining importance each and every day. When you nurture a sphere that leads to repeat and referral business, you are able to rely less on low quality purchased leads. Sounds ideal, doesn't it? Click here to learn more and try Advertise Your Listing! To view the original post, visit the Moxi Works blog.
MORE >
Chime Acquires GeographicFarming to Keep Real Estate Professionals on the Cutting Edge
MORE >
RE/MAX and Adwerx Launch Listing Automation
Unique strategic alliance with Adwerx Enterprise brings the power of digital advertising to participating RE/MAX Affiliates in the U.S. and Canada DURHAM, N.C., Aug. 22, 2017 -- RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, and Adwerx, the top provider of localized digital advertising for real estate agents and brokers, have launched a program to run digital ads for new RE/MAX listings from participating regions in the U.S. and Canada. The announcement was made at the RE/MAX Broker Owner Conference on August 21 in San Francisco, California. "RE/MAX has a commitment to provide their Affiliates with the best tools, but also understands the challenge of getting Affiliates to use them," said Jed Carlson, CEO of Adwerx. "The Adwerx Scale platform has opened the door for 100% adoption, serving the seller, the real estate agent and RE/MAX itself." All participating RE/MAX Affiliates will be receiving a digital listing advertisement for one week on each new listing starting on September 20 and throughout the rest of the year. Agents with new listings between this time period will receive their own Adwerx account and be able to extend the promotion and build new campaigns. "Nobody sells more real estate than RE/MAX, as measured by residential transaction sides. So, this potentially translates into hundreds of millions of impressions for our agents' customers under this new initiative," said Mike Ryan, RE/MAX Executive Vice President. "Adwerx makes it simple and easy to build an online branding campaign that follows consumers across the internet. That type of reach is a 'game changer' for both our Affiliates and their clients." The program is available to participating RE/MAX Affiliates through MAX/Center and begins September 20. Learn more at: https://remax.adwerx.com. About the RE/MAX Network RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 115,000 agents provide RE/MAX a global reach of more than 100 countries and territories. Nobody sells more real estate than RE/MAX when measured by residential transaction sides. RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE: RMAX). With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $157 million for Children's Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. About Adwerx Adwerx provides brilliantly simple digital advertising to over 40,000 real estate industry customers across all 50 states and Canada. Adwerx is an experienced team of marketers, software developers, and customer service professionals that share the common belief that online marketing should work for everyone. Adwerx was ranked as #173 in the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.
MORE >
Realtor.com® Teams Up with the Wives of Top Major League Baseball Players Ahead of Trading Deadline to Highlight Tips for Moving
MORE >
EXIT Realty Adds realtor.com® to Premier Partner Program
Addition gives EXIT's brokerages and sales associates access to realtor.com® platform of advertising products and lead management solutions from realtor.com® operator, Move, Inc. TORONTO, July 6, 2017 -- EXIT Realty Corp. International announced today it has named realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., to its Premier Partner program. The strategic relationship provides EXIT's affiliated brokerages and sales associates' access to the realtor.com® platform of advertising products. The relationship also provides EXIT's affiliated brokerages and sales associates' access to lead management solutions from realtor.com® operator, Move, Inc. "EXIT Realty enjoys tremendous momentum throughout the U.S. and we are thrilled to enhance our portfolio with the best-in-class resources realtor.com® and Move provide," said Tami Bonnell, CEO, EXIT Realty Corp. International. "The realtor.com® and Move platforms gives our sales professionals the tools they need to manage their business effectively while also providing access to the best leads in the industry. This is a win/win for our brokers, sales associates and the communities they serve." EXIT Realty offices will receive enhanced branding on property listings while broker/owners can readily offer all sales associates one-click capability to enhance their realtor.com® Essentials profile page with free upgrades including the EXIT logo and photos, plus the ability to market themselves, their listings and demonstrate value to clients. This marks the first time realtor.com® has collaborated with a franchisor to offer the Essentials product system wide. "We greatly value our relationship with EXIT Realty and are thrilled to join their Premier Partner program," said Ray Picard, executive vice president of sales at realtor.com®. "They recognize the importance the increased visibility and responsiveness can provide in best positioning their brokerages and sales associates to market to the record level of consumers we are attracting." About EXIT Realty EXIT is a proven real estate business model that has to-date, paid out more than a third of a billion dollars in single-level residual income to its associates across the U.S. and Canada. State-of-the-art technology including geolocation Smart Signs™, a comprehensive Resource Center and marketing suite provide an integrated, end-to-end solution for today's busy real estate professional. For more information, please visit www.exitrealty.com. About Move, Inc. and realtor.com® Move, Inc., a subsidiary of News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV], provides unsurpassed real estate information, tools and professional expertise across a family of websites and mobile experiences for consumers and real estate professionals. The Move network includes realtor.com® as well as Doorsteps®, Moving.com™ and SeniorHousingNet℠, and offers a complete solution of software products and services to help real estate professionals serve their clients and grow their business in a digital world. Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by Move under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
MORE >
Adwerx Announces Spacio Integration
MORE >
Moxi Works Launches Facebook Ads Feature for Agents
Advertise Your Listing Allows Agents to Create Facebook Listing Ads in Under Five Minutes June 19, 2017 – Seattle, WA – Real estate technology company, Moxi Works, is set to launch a new product next month, changing the game for agents' marketing tactics. Advertise Your Listing allows agents to create a Facebook ad for listings in under five minutes. Not only that, but it sends reports directly to their clients with the click of a button. Social media advertising has become a major player in real estate marketing. With over 1.94 billion active users on Facebook, it's a channel that consumers expect agents to capitalize on. The problem is, there's a big barrier to entry. Since the system was built for digital marketers, a significant number of agents find it intimidating and cumbersome, and therefore never get around to trying it. Making matters even worse, agents already have a hard time finding extra hours in the day. This means that although they are expected to be doing great and consistent social media marketing, rarely does it fit into their busy schedules. That’s why Moxi Works stepped in. Greg Sundberg, VP of Marketing, said, "It's important to be a digital savvy agent to compete and win business. Facebook is an obvious choice for us to help agents to do that. We believe this is the absolute easiest way to advertise online." By simplifying the process, Moxi Works was able to create a product that gives agents the ability to create top tier ads, in a short amount of time. “We have high quality brokers as our clients and they get a disproportionate share of listings, but in an ever-competitive environment it’s critical that they demonstrate value to their sellers. Advertise Your Listing helps them do that, while also being a big agent convenience,” said York Baur, CEO of Moxi Works. “The Moxi Cloud already has all of the info we need - listing info, brokerage info and brand, agent info, photos and a landing page, all of which are automatically created in the Moxi Cloud - so literally with the click of a button and a credit card, an agent can deliver value back to their seller.” Homeowners want to know that agents are taking a competitive approach and actively reaching new prospects. Advertise Your Listing helps agents show clients that they are willing to go the extra mile for them, and can be another cause for referral and repeat business. Moxi also took into account that many professionals are hesitant to use their personal Facebook profile. Agents do not need a Facebook account to use Advertise Your Listing. Find out more about Advertise Your Listings at moxiworks.com. About Moxi Works Moxi Works is a residential brokerage services company that makes agents significantly more productive and brokerages more profitable by helping them effectively run their businesses. Moxi Works' integrated tools are centered on a sphere-based selling process that drastically increases agents' repeat and referral business, while lowering overall technology, training and support costs for the brokerage. With Moxi Works, brokerages are able to make their agents' lives simpler and their businesses more successful. More information at http://moxiworks.com/.
MORE >
Realtor.com® Launches 'Own Home' National Brand Campaign Starring Actress Elizabeth Banks
MORE >
Adwerx Provides Cutting-edge Advertising Automation for @properties
  DURHAM, N.C., March 14, 2017 -- Adwerx, the leading provider of localized digital advertising for over 40,000 U.S. real estate agents and brokers, today announced a partnership with @properties, the largest independent real estate brokerage firm in Illinois. Adwerx will provide automated digital advertising for each of @properties' forward thinking tech-focused broker's listings. This represents a commitment to cutting-edge sales and marketing programs via the very latest automation technologies and instills a unique competitive edge. "We're always focused on giving our listings the highest level of exposure in order to achieve higher sales prices and shorter market times. Adwerx adds another layer to the exposure by allowing us to advertise directly to prospective buyers in certain locations based on their specific interests," said @properties co-founder Thad Wong. Automated digital listing ads for each property listed with @properties brokers affords an unprecedented ability to scale marketing across the entire organization with consistency and ease. This provides a unique differentiator and assists in delivery of the broker's promise to efficiently market listings. Adwerx ads offer targeted precision to find the right buyer based on their online behavior and location, with ads that follow the potential buyer around Facebook, around the web, and in mobile apps. "Bringing advertising automation to the Real Estate industry is central to our mission at Adwerx," said Jed Carlson, CEO of Adwerx.  "@properties co-founders Thad Wong and Mike Golden are widely regarded as thought leaders when it comes to Real Estate tech, so signing up @properties as the first customer for our Automated Listing Ads product made perfect sense." About @properties Established in 2000, @properties is the largest independent real estate brokerage firm in Illinois and one of the top 11 residential brokers in the U.S. @properties has 23 office locations in the city, surrounding suburbs, southwest Michigan and Lake Geneva, Wisc. For more information, visit http://www.atproperties.com. About Adwerx One of the fastest growing companies in real estate technology, Adwerx provides brilliantly simple digital advertising to over 40,000 real estate customers across all 50 states and Canada. Adwerx is comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. For more information, visit www.adwerx.com.
MORE >
Adwerx Digital Advertising Now Available in Canada
MORE >
Adwerx offers free real estate marketing consultations to agents
  What is marketing advice for real estate worth to you — if you don't have to pay for it? Some folks would say that you get what you pay for. But in the case of Adwerx, you are paying. With your time. Anywhere from 15 to 30 minutes of it. Marketing consultations are complimentary for customers. And every now and then, we offer them to non-customers, too. For instance, Adwerx gave away 10 hours of consultation time to non-customers at the NAR 2016 event in Florida. Solving problems and making plans The team of marketing specialists at Adwerx enjoy the conversations they get to have with our customers. And they approach those meetings from a service perspective — seeking to help our customers succeed. "We make sure our customers are thinking strategically about their marketing, and not just throwing money around," said Matt, who is part of the Adwerx team. Jordan, another team member, was able to help one agent pinpoint her target audience. "She didn't really know who she was trying to reach," she said. "So I asked about her best client. Then we created a profile of her target audience based on that persona and talked about how all her marketing could reflect that target. She was super excited." Learn more about how to create a real estate client persona here. These consultations would have a hefty hourly rate attached to them at any brand consulting firm. But it's something that Adwerx offers for free — even before agents become customers. "We really want our customers to win," said Jed Carlson, Adwerx CEO. "And if that means doing a little bit of work to identify a how our products fit in your overall strategy, we're happy to do it." Here's what you'll expect with a marketing consultation from Adwerx: Examine your overall strategy. What other tactics do you use? Take a high-level look at your Adwerx campaign if you already have one. Overview of industry standards for digital ads. Identify your audience and what motivates them. Create messaging to speak to that audience. Optimize your landing page experience to work with your ad. To view the original post, visit the Adwerx blog.
MORE >
Related Realty and Give Back Homes launch “Agents for Change” campaign
MORE >
Real estate agents get free brand assessments from Adwerx
  Sometimes it helps to have an outsider weigh in on what makes your brand pop. Adwerx makes it brilliantly simple to get started with digital advertising for real estate. But while it can be easy to create your campaign, sometimes knowing which campaign works best for you and what makes it unique can be tricky. That's why Adwerx marketing specialists offer complimentary consultations and brand assessments. They start with your objective and work backward. What is your overall goal for your real estate business next year? Who is your target audience? Do you want to expand your reach in a target area? Are you staying in touch with your network? What are you doing to stand out in listing presentations? Based on these questions and more, the marketing specialists can help real estate agents not just get their digital ad campaigns with Adwerx up and running, but refine their brand and their marketing. Book an assessment now. Discoveries made and brands refined The Adwerx marketing specialists enjoy conversations they get to have with agents. And they approach those meetings with a need to help. "We make sure our customers are thinking strategically about their marketing, and not just throwing money around," said Matt, who is part of the Adwerx team. Jordan, another team member, was able to help one agent pinpoint her target audience. "She didn't really know who she was trying to reach," she said. "So I asked about her best client. Then we created a profile of her target audience based on that persona, and talked about how all her marketing could reflect that target. The agent was super excited." These consultations would have an hefty hourly rate attached to them at any brand consulting firm. But it's something that Adwerx offers for free — even before agents become customers. Because your success matters. "We really want our customers to win," said Jed Carlson, Adwerx CEO. "And if that means doing a little bit of work to identify a smarter strategy with our products, we're happy to do it." Schedule your free assessment at NAR and get a Starbucks gift card At the 2016 REALTORS Conference & Expo in Orlando, agents who visit the booth and schedule an assessment can get a Starbucks gift card as a thank you. It's only available to the first 20 people who sign up, so hurry to booth #285 to book your spot! But assessments are available to anyone, anytime. So if you're not going to the conference, don't worry. You can still book your assessment anytime. To view the original post, visit the Adwerx blog.
MORE >
Introducing CityBlast's Brand New Overflow Package
MORE >
Using Facebook Ads to Fill Your Pipeline [FREE WEBINAR]
  Research from the National Association of REALTORS® Profile of Home Buyers and Sellers has shown that buyers consistently cite honesty, responsiveness, knowledge of the real estate market, and communication skills as being very important qualities a real estate agent should have. Today's real estate consumers want to work with a professional who knows their local area extremely well and can provide relevant market information that will assist in the home buying or selling process. What if you could predict when these specific consumers might be preparing to buy or sell a home, and you could target them online? Using life event triggers frequently tied to a home sale/purchase you can do so with Facebook's ad targeting. According to a study from the Pew Research Center, as opposed to simply reading or viewing content, 65% of Facebook users frequently or sometimes share, post, and comment on Facebook, making it a great place to reach consumers where they are already engaged. With the ability to target ads based on a number of demographics and "life events" such as people who have recently gotten engaged or married, started a new job, or moved, you can more effectively zoom in on people who are more likely to be in the market to buy or sell. It's time to start using this information to target those hot prospects! Join us on Thursday, September 29 as we explore the use of Facebook ads for lead. We'll walk through how you can use specific life events to target potential buyers and sellers and build a network of "future leads" to fill your pipeline and nurture until they're ready to start the real estate process. Here's a quick sneak peek of what the webinar will cover: Click here to register for this free webinar on Thursday, 9/29 and learn how you can start leveraging Facebook ads like a PRO!
MORE >
Howard Hanna Expands 'Home Happens Here' Campaign
MORE >
New real estate recruiting and retention tool for brokers
  What would you do if a thousand people asked you for the same thing? That's what happened to us here at Adwerx. Nearly a thousand real estate brokers asked us for help with a specific part of their business: recruiting. It wasn't surprising once we looked at the data. According to NAR's 2016 report, one-third of real estate agents started at a new firm last year — that's up by 67% from the year before. And the success of a brokerage is absolutely dependent on the agents. That's why NAR also reports that 44% of brokers are actively recruiting right now. Finally, a tool that makes real estate recruiting simple. We looked at our automated digital ad platform and saw a unique opportunity to help. That's how we came to develop our newest tool, Digital Ads for Recruiting. Now brokers can create a list of the exact agents they want to recruit. Maybe these are the top producers in the area. Or maybe they're new agents entering the market. Either way, they're the exact agents the broker wants to work with. Next, the brokers upload an ad with the messaging that best captures why the agency is the right place for their talents. Then Adwerx finds those agents where they are online, across thousands of premium web sites, on Facebook, and on mobile devices. "These targeted ads make it more likely the agents I want to work with will answer when I call," said broker Tiffany Kjellander of Better Homes and Gardens Real Estate PorchLight Properties in New Jersey. And she's right: data from Officevibe shows that candidates with brand exposure are twice as likely to respond. Do you want to work with just any agent? Top Florida broker Samantha DeBianchi is building up her team and knows exactly the kind of agent she wants. "I don't just need agents on my team," she said. "I'm looking for superstars." But here's the challenge: recruiting the right agents takes time and effort. Many real estate brokers hold networking events. They buy print ads and do direct mail. All to build up that broker brand awareness with local agents in hopes of enticing them to make a move. And all the while running a busy real estate business. But do you know where most agents are, when not working directly with a client? They're online. And their mobile devices are never far. You're hiring, but so are they. There's a flip side to all this recruiting. Because all the while you're looking to lure away top agents, someone else is trying to lure yours. So the same tool that helps you recruit can help you retain your best agents as well. "My agents need to know how much they mean to the brokerage's success," said Joe Schutt of UNIT Realty Group in Boston. A retention campaign can remind real estate agents their broker is still their biggest fan. It reinforces that loyalty for agents who, in turn, can become evangelists for their broker. Recruiting will always be a top priority for brokers. But hopefully, with digital ads, it can be more about the right message to the right agents at the right time. Learn more about digital ads for recruiting. To view the original post, visit the Adwerx blog.
MORE >
CBx + Adwerx = power tools for real estate agents
MORE >
Adwerx partners with Giveback Homes
  Blake Andrews, the Founder of Giveback Homes, had a lightbulb moment during his own house hunt about three years ago. He thought of families who couldn't afford a home and decided to create a real estate business that would help improve lives. "What if we built a community of real estate professionals who want to be a part of social change?" And thus, Giveback Homes was born. The Giveback Homes team provides a cause marketing service to their Members, helping them easily make giving part of their business, donate directly to those in need, and get hands on with the building process. The organization is fueled by the passion of real estate professionals across the country and is growing every day. The agents and brokers who are part of Giveback Homes feel that philanthropy is more than doing good for good's sake; it's a way to differentiate themselves in the real estate market. Members get a digital toolkit that includes logos, social graphics, and custom marketing material so that home buyers and sellers understand the good their home purchase is doing for someone else. And the real estate pros have the confidence in knowing 100% of their donation goes to building a home. It's brilliantly simple. And since Adwerx understands things that are brilliantly simple, we needed to be part of the program. Working with Giveback Homes Co-Founder Caroline Pinal, we found a way to do even more. Adwerx customers who join the Giveback Homes community will receive custom "Agent for Change" graphics for their Adwerx ads. For each "Agent for Change" graphic placed, Giveback Homes will make a contribution to help build a home for a deserving family in need. "The Giveback Homes ads not only help the agents," said Pinal, "they spread the message of giving in real estate, raise the social profile of the industry for the better, and each one will help build homes." Click here to join the Giveback Homes movement and get started on your Agent for Change campaign today. To view the original post, visit the Adwerx blog.
MORE >
Leverage Your Homes.com Advertising to Win More Listings
MORE >
Realtor.com® Launches New "Own Home" National Advertising Campaign Starring Actress Elizabeth Banks
  SANTA CLARA, Calif., June 1, 2016 -- Realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., today launched a new marketing campaign with actress, producer and director, Elizabeth Banks. Building upon last year's award-winning campaign with Banks, realtor.com®'s new "Own Home" campaign is comprised of TV ads, digital videos and social integrations that cement realtor.com® as the most trusted and comprehensive source of real estate information for home buyers, sellers and dreamers. "Our business is stronger than ever and we're keeping our foot on the accelerator with the debut of this new campaign that educates consumers on what we do best – help people dream of a new home, find a home they love and own their perfect home," said Ryan O'Hara, chief executive officer for realtor.com.® "After an impactful first year, we expect this year's enhanced message and unique storytelling to help educate consumers about the home buying process and make it more approachable." With the tagline of "Dream home. Find home. Own home," the campaign brings to life the home search process on realtor.com.® The ads are a humorous blend of home ownership fantasies and buying tips that feature Banks crashing people's dreams as they imagine the perfect spot in their perfect home. Dreaming of a bathroom with dual showerheads, where the razor shaves you and you emerge with the perfect shaving cream moustache? Banks is there to help, bringing her signature humor, smarts and glamour to fuse together the surreal fantasies of the dream with the benefit of using the realtor.com® app to find a home with that perfect bathroom. "With more homes for sale on realtor.com® than any other home search site or app, we strive to provide buyers with the comprehensive listings and tools they need to simplify the home buying process," said Nate Johnson, chief marketing officer at Move, Inc. "The 'Own Home' campaign uses familiar situations and humor to make home-searchers and buyers more confident." Created by Pereira & O'Dell New York, alongside Andrew Strickman, Move's head of brand and chief creative, the "Own Home" campaign features five TV spots that reinforce realtor.com's® for-sale listings leadership. In addition, the brand will launch an eight-episode digital series of home buying tips with Banks where she "interviews" real estate savvy characters from her own dreams – including a not-so-friendly T-Rex, her middle school crush and a magical pony. The company will also broaden the campaign's digital reach with a series of platform-specific video vignettes across Instagram and Facebook. The TV ads debut on June 1 and will run across major broadcast networks and cable channels, including CBS, HGTV, Bravo, TBS, TLC and Spike. The campaign will also appear on NBC in June during the P&G Men's and Women's Gymnastics Championships on the Road to Rio lead up to the 2016 Olympics. The social executions will begin to rollout later this month, with the digital tips featuring Banks going live this summer. You can view the realtor.com® ad spots below: Dream Deck: Dream Bathroom: Realtor.com® debuted its first marketing campaign with Elizabeth Banks in May 2015, which nabbed many awards for its original five-episode, digital video series providing practical, humorous advice to first-time home buyers. The "Home-Buying Process in Plain English withElizabeth Banks" received three Webby Awards, including top honors in the categories of Video Series and How-To/DIY Video as well as The People's Voice Award for Online Video Series. MediaPost's Online Marketing Media and Advertising Awards (OMMA) honored the series for its Use of Humor in the category of Online Advertising Creativity, while the One Screen Awards named it the winner of the branded content category. It was also recognized with two Gold and two Silver Awards by W3 for Branded Content, and Elizabeth Banks received the AdWeek Watch Award for Top Female Talent. The campaign launches at a time of record breaking growth for realtor.com®. In April, realtor.com® unique users reached 55 million, up 25 percent from last year and average monthly unique users grew to 50 million in the first quarter of 2016, up 30 percent from last year. About Move, Inc. and realtor.com® Move, Inc. operates the realtor.com® website and mobile experiences, which provide buyers, sellers and renters of homes with the information, tools and professional expertise they need to discover and create their perfect home. News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] acquired Move in November 2014, and realtor.com® quickly established itself as the fastest growing online real estate service provider as measured by comScore. As the official website of the National Association of REALTORS®, consumers know they can look to realtor.com® for the most comprehensive and accurate information anytime, anywhere. With relationships with 99 percent of all the multiple listing services (MLS) in the country, realtor.com® has more than 3 million for-sale listings, which account for more than 97 percent of all MLS-listed for-sale properties. More than 90 percent of the listings are updated every 15 minutes. Move's network of websites provides consumers a wealth of innovative tools, including Doorsteps®, Moving.com™, SeniorHousingNet and others. Move supports real estate professionals by providing many services to grow their businesses in an increasing digital, on-demand world, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreet and Reesio as well as many free services.
MORE >
Introducing Homes.com Featured Agent and Featured Office
MORE >
Howard Hanna Unveils New Marketing Campaign
April 8, 2016 – Home. It all starts with the right house. This is the essence of the new marketing campaign Howard Hanna Real Estate Services will launch April 10, 2016, which will reveal Howard Hanna's new tagline: Home Happens Here.™ The real estate giant will roll out the new tagline and a robust, integrated print and digital advertising campaign that focuses on people, families and homes, and how we all "love being home." "The message 'Home Happens Here' communicates that we are industry leaders, with the most extraordinary combination of agents, services and products, and the experience to back it up.  We make the dream of home ownership a reality.  We make it happen," said Helen Hanna Casey. "Home Happens Here truly reflects the strength of the Howard Hanna brand combined with the happiness of buying a new home," added Kelly Silver, Executive Vice President of Marketing at Howard Hanna.  "The campaign is as distinctive as our brand and truly sets us apart." On Sunday, April 10, 2016, the Home Happens Here.™ television spot will begin airing in all Howard Hanna markets.  TV schedules vary by market, but the impressive array of programming includes popular network shows like "The Voice" and "Dancing with the Stars" and early morning news on all network channels, including "Good Morning America" and "The Today Show." The greater Cleveland market will pick up the NBA Round 1 playoffs with the Cleveland Cavaliers, while Hanna's Southeast Region (Hampton Roads/Norfolk/Virginia Beach, Virginia and northeastern North Carolina) will feature a spot on the Kentucky Derby and more. Print advertising and community outreach also begin April 10th and include full-page magazine ads in every market, as well as newspaper support. Howard Hanna Real Estate Services is the #1 real estate company in Pennsylvania and Ohio and the 4th largest real estate company in the United States. The family-owned and operated company specializes in residential and commercial brokerage service, mortgages, closing and title insurance, land development, appraisal services, insurance services, corporate relocation and property management. With 205 offices across PA, OH, NY, VA, MI, WV, NC & MD, Howard Hanna's more than 7,100 sales associates, managers and employees are guided by a spirit of integrity in all aspects of the real estate process. For more information, please visit HowardHanna.com.
MORE >
C.A.R. Ad Campaign Gets People Asking "Who's Your REALTOR®?"
MORE >
National Association of Realtors® Sponsors "Now I Get It" Video Series on Yahoo Finance
  SUNNYVALE, California (February 22, 2016) — Yahoo! Inc. today announced that the National Association of Realtors® (NAR) will sponsor new episodes of “Now I Get It”, a popular video series on Yahoo Finance. NAR’s campaign will connect with future home buyers and renters, especially millennials, through targeted ads and brand integrations within episodes that feature Tom Salomone, President of NAR. “Yahoo Finance is known for its unrivaled access to financial insights and news, and we’re always looking for new ways to work with great brands like the National Association of Realtors to help them share a compelling story with this audience,” said Lisa Utzschneider, Chief Revenue Officer, Yahoo. “Working with NAR, we’re delivering video content that’s not only relevant and informative for our users, but something they can enjoy watching across devices.” As the exclusive sponsor, NAR will engage viewers around six new episodes of “Now I Get It” on Yahoo Finance. This special real estate focused miniseries will answer commonly asked questions about the home buying process to help consumers make educated decisions, while reinforcing the value of an experienced broker. During branded segments at the end of each episode, NAR President Tom Salomone will share perspectives on topics including when to sell, remodeling, buying vs. renting and more. The first episode of the NAR sponsored series debuts today and will focus on the best time to sell a house based on region, time of year, and type of property. NAR will also run targeted pre-roll video, native and display ads on Yahoo to amplify the sponsorship. Yahoo Gemini native ads will enhance the campaign by driving consumers to a custom Mobile Content Module, featuring articles that highlight each episode theme. NAR’s campaign on Yahoo was developed in partnership with the real estate organization's agency of record, Havas Media. “Whether you are a current or aspiring homeowner, we’re excited to partner with Yahoo for this new campaign to share advice and tips on navigating the real estate market with a wide audience of all ages through video, native and display advertising,” said Tom Salomone, NAR President. “With Yahoo’s extensive video advertising solutions and editorial capabilities, we are creating and sharing content that helps break the barriers between Realtors® and consumers.” “Now I Get It” is a popular video series on Yahoo Finance that explains the business concepts and jargon from the biggest financial stories of the day. New episodes of “Now I Get It” will air every other week. Episodes, additional clips and articles are available at https://finance.yahoo.com. About Yahoo Yahoo is a guide focused on informing, connecting, and entertaining our users. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. About the National Association of Realtors® The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing more than 1.1 million members involved in all aspects of the residential and commercial real estate industries.
MORE >
RealBiz Media Group Announces Direct Marketing Partnership
MORE >
Adwerx Delivers on Real Estate's Biggest Need: Marketing to an Agent's Sphere of Influence
  DURHAM, N.C., February 10, 2016 — Adwerx, the leading provider of localized digital advertising for over 25,000 real estate agents, today announced a new product that delivers digital ads to an agent's sphere of influence. The real estate agent is able to choose exactly who to target online by uploading a list of emails or phone numbers. The Agent's ads show to their sphere about once a day, representing a passive, always-on, marketing engine.  This new product represents the next frontier in advertising technology as a highly targeted, affordable and effective means for staying top of mind. According to the most recent National Association Realtors data, more than 65 percent of real estate business comes from an agent's sphere of influence (friends, family, past clients, personal network, etc). Therefore, staying top of mind with those connections is a powerful way to drive referral and repeat business. Sphere advertising from Adwerx is a perfect, everyday compliment to traditional campaigns like postcard mailings, personal notes, or gifts. "Few people actually understand the ads they are seeing are hyper-targeted," said Jed Carlson, chief executive officer at Adwerx. "The advertising industry has evolved from being able to target specific websites, to being able to target specific people.. We are thrilled Adwerx can bring this cutting edge ad technology to the individual real estate agent at such an affordable price." Adwerx sphere ads start at $99 per month for up to 2,500 ad views. Contacts in an agent's sphere will see the ads about once per day on Facebook, websites all over the Internet as well as in mobile apps. All contact information is encrypted and personal information is used only to show ads to the designated people. Because ads are shown on sites that people already visit, the experience is passive, non-intrusive and an effective way of reminding an agent's sphere that they are an active agent. About Adwerx One of the fastest growing companies in real estate technology, Adwerx provides brilliantly simple digital advertising to over 25,000 real estate customers across all 50 states. Adwerx is comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. For more information, visit www.adwerx.com.
MORE >
New Ad Campaign Urges Consumers to "Get Realtor®"
MORE >
Realtor.com® "House Wrap" Shows You Can't Find Your Dream Home When It's Not There
AUSTIN, Texas, November 12, 2015 — Realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., today wrapped a for-sale home in Austin, Texas, visibly removing it from the residential block to vividly illustrate that you might be missing out on your dream home if you only search on Zillow.com. The experiential advertisement is a part of realtor.com®'s comparative advertising campaign that shows how realtor.com® lists many more MLS-listed, for-sale homes than its chief competitor. The advertising campaign is based on realtor.com®'s statistical analysis conducted in October 2015, which estimates that realtor.com® has approximately 20 percent – or an estimated 300,000 – more MLS-listed, for-sale homes nationwide than Zillow.com. The gap is wider in certain markets, increasing to 109 percent in Salt Lake City, for example. "Buying a home is one of the biggest commitments many of us will ever make, so it's not a decision we enter into lightly," said Nate Johnson, chief marketing officer for realtor.com®. "How confident would you feel about your decision if you knew 20 percent or more of your choices in MLS-listed homes for sale were missing from the real estate site you were using? This advertising campaign draws attention to the fact that, unlike our competitors, realtor.com® provides the most comprehensive view of MLS-listed, for-sale homes. It's why realtor.com® is the best – and truest – provider of real estate information and services for buyers and sellers in the nation." To illustrate the extent to which consumers may be missing out on homes for sale when using the competition, realtor.com®'s new experiential advertisement consists of fully wrapping a home that is currently on the market, located at 8600 Dulcet Drive in Austin, Texas 78745 and brokered by GoodLife Realty. The all-black covering is emblazoned with, "Searching for a home to buy on Zillow? You're missing out on thousands like this," and provides a visual representation of the seriousness of competitor gaps in MLS-listed, for-sale homes. The house will be wrapped until Nov. 14, and on Nov. 15, GoodLife Realty will host an open house in the home from 1-4 p.m. Based on internal analysis conducted in October, realtor.com® provides at least 20 percent more – or an estimated 300,000 more – MLS-listed homes among its for-sale listings nationwide than Zillow.com. This realtor.com® listings advantage is even greater in some local markets including: Metropolitan Statistical Area (MSA)* Realtor.com® Listings Advantage(compared to Zillow.com) Austin 33 percent Denver 30 percent Memphis, Tenn. 42 percent Miami 52 percent New Orleans 67 percent Salt Lake City 109 percent San Diego 48 percent * Results based on comparing MLS-listed homes for sale in the U.S. Office of Management and Budget's (OMB's) Metropolitan Statistical Area ("MSA") for the cities indicated; except for Miami, where the comparison was for OMB's Miami-Miami Beach-Kendall Metro Division of its MSA for Miami. Results shown are as of approximately late October 2015, and are not necessarily representative of other metro areas or locales. The national campaign also includes different variations of animated banner advertising that display the amount of homes currently for sale in hot housing markets as listed on realtor.com® versus Zillow.com. Specific markets featured in these ads include Austin, San Diego, Miami, Denver and New Orleans. Additionally, static digital ads appear on major online news and consumer websites such as Google, Curbed, and Yahoo!, as well as entertainment and social media platforms including Spotify, YouTube, Facebook and Twitter. The ads feature headlines such as: "There are more homes for sale than Zillow's showing you. Realtor.com® – search more homes for sale," "If you're looking to buy your perfect home, Zillow might not have it. Realtor.com® – search more homes for sale," and "More homes on realtor.com® means more homes that could be yours. Realtor.com® – search more homes for sale." The campaign was developed with the help of Pereira & O'Dell New York, realtor.com®'s advertising agency of record. About Move, Inc. and realtor.com® Move, Inc. operates the realtor.com® website and mobile experiences, which provide buyers, sellers and renters of homes with the information, tools and professional expertise they need to discover and create their perfect home. News Corp acquired Move in November 2014, and realtor.com® quickly established itself as the fastest growing online real estate service provider in the first half of 2015 as measured by comScore. As the official website of the National Association of REALTORS®, consumers know they can look to realtor.com® for the most comprehensive and accurate information anytime, anywhere. With relationships with approximately 800 multiple listing services (MLS), realtor.com® has more than 3 million for-sale listings, which account for more than 97 percent of all MLS-listed for-sale properties. More than 90 percent of the listings are updated every 15 minutes. Move's network of websites provides consumers a wealth of innovative tools, including Doorsteps®, Moving.com™, SeniorHousingNet and others. Move supports real estate professionals by providing many services to grow their businesses in an increasing digital, on-demand world, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems, FiveStreet and Reesio, as well as many free services.
MORE >
Reach150 and Corefact Announce Partnership; Broadens the Online Reach and Referability for Real Estate Clients
MORE >
Adwerx Partners With ReeceNichols
  DURHAM, N.C. and KANSAS CITY, Kan., Oct. 7, 2015—Adwerx and ReeceNichols announce a partnership that provides its brokers and agents with localized, digital advertising that is affordable, effective and brilliantly simple. With the shifting real estate industry, both companies are committed to offering relevant solutions to help build successful brands in a digital world. This partnership aims to provide agents with the latest and most relevant tools to effectively market in a digital world and further bolsters ReeceNichols' commitment to go above and beyond. Together ReeceNichols gives agents a presence online that was primarily available to big business, and complements already existing forms of advertising, rounding out a comprehensive marketing strategy. "ReeceNichols embodies the principles of expertise, loyalty and motivation," said Jed Carlson, chief executive officer at Adwerx. "We're thrilled to strategically partner with a company that has such a remarkable history in Kansas City real estate." "This partnership is about supporting our agents by providing sophisticated branded marketing solutions that are both affordable and easy to execute," said Linda Vaughan, president and chief executive officer at ReeceNichols. About ReeceNicholsReece Nichols' historical ties to Kansas City date back to 1905 with the formation of J.C. Nichols Real Estate and the creation of the J.D. Reece Company in 1987. In 2001, these two iconic brands were merged to form Reece & Nichols. As an affiliate of Berkshire Hathaway, Reece & Nichols provides its consumers with unparalleled stability and strength combined with strong hometown roots. ReeceNichols has 18 corporate offices and approximately 2,000 realtors serving every suburb, neighborhood and community of the Kansas City Metropolitan Area in Kansas and Missouri. ReeceNichols also has a franchise network serving outside the Kansas City Metro area of approximately 350 realtors in 34 offices. ReeceNichols' family of services also offers consumers the convenience of securing all of their homeownership needs in one place through HomeServices Lending, Kansas City Title and ReeceNichols Insurance. About Adwerx One of the fastest growing companies in the Southeast, Adwerx has served over 20,000 real estate customers across 50 states. Comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. Adwerx provides local, online advertising that is highly targeted, easy to use and affordable. For more information, visit www.adwerx.com.
MORE >
Realtor.com® Digital Video Series Featuring Actress Elizabeth Banks Wins Five Prominent Awards
MORE >
Adwerx selected as Keller Williams Approved Vendor
  DURHAM, N.C. and AUSTIN, Texas, Sept. 14, 2015 -- Adwerx and Keller Williams, the world's largest real estate franchise by agent count, have established a relationship that provides Keller Williams' brokers and associates with localized, Internet advertising that is affordable, effective and brilliantly simple. In the ever-evolving real estate industry, both companies are committed to offering relevant solutions to help agents build successful brands in a digital world. "Keller Williams is committed to helping their associates build businesses worth owning," said Jed Carlson, CEO, Adwerx. "This is meaningful to us since our product is intended to help build brands over time. We are a foundational part of a digital marketing strategy and are thrilled to be part of such a focused team with such a clear mission." Through the Keller Williams Realty Approved Vendor Program, more than 120,000 Keller Williams' associates will have access to the Adwerx product suite via a custom web portal located at kw.adwerx.com. With Adwerx, associates can run hyper-local ads that target homebuyers and sellers in their key zip codes, following those individuals around wherever they browse on the web with their ad. Keller Williams' associates receive a discount off of normal Adwerx prices when purchasing via kw.adwerx.com. About Adwerx One of the fastest growing companies in real estate technology, Adwerx provides brilliantly simple digital advertising to over 20,000 real estate customers across all 50 states. Adwerx is comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. For more information, visit www.adwerx.com. About Keller Williams Realty, Inc. Austin-Texas based Keller Williams Realty, Inc. is the largest real estate franchise by associate count in the world with 700 offices and 120,000 associates across the Americas, Europe, Africa and Asia. In 2015, Training Magazine named Keller Williams the No. 1 training organization across all industries in the world. Since 1983, Keller Williams has grown exponentially and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards associates as stakeholders. The company also provides specialized associate in luxury homes, commercial and farm and ranch properties. For more information, visit www.kw.com.
MORE >
Zillow Group Completes Integration of Trulia and Zillow Advertising Products; Unveils Premier Agent Platform
MORE >
Homes.com Launches New Local Advertising Program
  NORFOLK, Va. (August 25, 2015) – Homes.com®, leading online real estate destination and provider of real estate marketing solutions, has released Homes.com Local Ads, a new advertising program offering agents, brokers, builders and property managers access to home buyers and sellers as they begin their property search. Homes.com launched Local Ads to prominently brand real estate professionals and their listings to transaction-ready consumers searching for their next home. The product offers a competitive advantage by placing Homes.com customers' brand and listings at the top of the Homes.com property search pages within the selected city. It offers a unique opportunity to impress home sellers by positioning their home a click away from the major search engines—the first place buyers look for homes. "At Homes.com, we're committed to driving highly engaged traffic to our site. While other real estate portals are chasing more and more traffic, our focus has always been about attracting the right audience," said Dave Mele, president of Homes.com. "With 90 percent of Homes.com's page views coming from consumers actively searching for their next home and 80 percent of our visitors not yet working with a real estate professional, the Homes.com Local Ad places advertisers and their listings in an ideal position—at the top of search results pages, where transaction-ready consumers search first." Homes.com Local Ads features include: Market Domination: Purchase all available inventory, locking out competitors. Prominent Featured Listings: All listings rotate at the top of city pages. Maximum Exposure: Ads appear on both desktop and mobile devices. Traffic Driver: Links to either a website or all listings. Customizable: Include a marketing tagline or social network links. Targeted Marketing: Ad appears in both city and zip code searches by consumers in selected city. Flexibility: Available for offices and agents with the option to display a logo and/or photo. For more information on Homes.com Local Ads, click here. About Homes.com Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry's first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. Homes.com is visited by more than 13 million consumers each month to search nearly four million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. For more information, visit www.Homes.com.
MORE >
National Association of Realtors® Names Arnold Worldwide Agency of Record
MORE >
New Branded Bar Levels the Playing Field for Small Advertisers – As Long As They Play Nice and ‘Share’
  New York, NY – Cost-prohibitive advertising spends for top-tier placements on national websites are now a thing of the past – as long as you're a real estate agent and willing to share content. With help from CityBlast.com - the largest social media management company in the world for real estate agents - agent clients across North America are now able to appear at the top of any article they share socially, with the click of a button. And it's all thanks to CityBlast's newly launched Branded Bar technology. When enabled, the Branded Bar automatically adds a personalized leaderboard ad at the top of every article the agent shares on their Facebook, Twitter, and LinkedIn accounts. When a social post is clicked on by a fan, follower or friend, the reader will see a glossy leaderboard ad featuring the face and contact information of the agent with an integrated lead capture o?er. Launched o?cially just weeks ago, buyer and seller lead generation has already increased by a whopping 225% for all CityBlast agents who enabled their Branded Bar feature. Incredible data, considering the existing success of the lead tools on o?er. "We are very excited to bring the sizzle of big budget placements to our clients without increasing their pricing, or blowing their marketing budgets," says Co-Founder, Shaun Nilsson. "Our Branded Bar is making what was once only avail-able to the top 1% of advertisers now accessible to each and every agent in North America. I wish I had the Branded Bar when I was an agent!" Founded in 2011 in Toronto by Shaun Nilsson and Alen Bubic, and now with o?ces in Toronto and New York, CityBlast Media Inc. is the largest social media management company in the world focusing speci?cally on real estate agents. The company's approach to using real social media experts to help small business professionals with the often-laborious task of social media content creation has won them thousands of agent clients all across North America. CityBlast o?ers agents a cost-e?ective and attainable social media management solution at just $99 a month. Quick Facts: CityBlast is the word's largest social media management company by number of clients CityBlast agents reach over 6-million people per day through social media To-date CityBlast experts have posted over 2.5-million content updates on behalf of clients An estimated $80,000,000+ in revenue generated for clients in the past 12 months The CityBlast client network has more than doubled in size each of the past three years We would love to share more information, quotes, photos, and stories about process and Co-Founder, Shaun Nilsson, is personally available for interviews and is a candid and compelling professional speaker. Please reach out for further information. More info is also available at www.CityBlast.com.
MORE >
Adwerx Launches Mobile App Advertising Product For Real Estate Industry
MORE >
MediaMath CEO Joe Zawadzki Invests in Real Estate Advertising Technology Company, AdWerx
  DURHAM, N.C., June 3, 2015 -- AdWerx, the leading provider of localized digital advertising for over 15,000 real estate agents, today announced that Joe Zawadzki, chief executive officer of MediaMath and respected pioneer in the online advertising industry, has invested in the company via his investment company Occam's Razor LLC. "I admire and commend the vertical-specific approach that AdWerx takes on marketing," said Zawadzki. "Their sharp focus enables them to tailor digital marketing solutions to the unique business needs and challenges of their clients. I am excited and proud to be a part of this company's journey." "I've been following Joe for years as an industry thought leader," said Jed Carlson, chief executive officer of AdWerx. "His investment is personally rewarding and highly validating for AdWerx and our business model. He brings a wealth of experience, credibility and clout to our mission of democratizing ad tech and leveling the digital playing field for small businesses. We are very lucky to have Joe in our corner." Joe's career has been dedicated to the re-engineering of marketing through technology and quantitative science, having founded [x+1], incubated Right Media (Yahoo!) and as an active investor in companies including Appnexus, Dataminr, Integral Ad Science, Moat, mParticle, Namely, Optoro and Vidible (AOL). About AdWerx One of the fastest growing companies in real estate technology, AdWerx provides brilliantly simple digital advertising to over 15,000 real estate customers across all 50 states. AdWerx is comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. For more information, visit www.adwerx.com.
MORE >
Zillow Unveils New National TV Spot: Homecoming
MORE >
Realtor.com® Campaign Speaks to New Yorkers in the Language of the City
SAN JOSE, Calif., May 20, 2015 -- Realtor.com®, a leading provider of online real estate services operated by Move, Inc., a subsidiary of News Corp, today announced the launch of a multi-media ad campaign designed to underscore the importance of "real estate in real time" amid the hustle and bustle that is New York City. The campaign – which features digital, print and out-of-home advertising as well as an experiential component – builds on and localizes the biggest and boldest national ad campaign in realtor.com®'s history, which broke earlier this week. The New York campaign communicates realtor.com®'s growing presence in the city and ties in the national campaign's tagline – "real estate in real time". "The localized campaign introduces the new realtor.com® New York experience, which provides buyers, sellers and renters of homes with the competitive edge they need to navigate the complex New York market," said Ryan O'Hara, chief executive officer of Move. "The campaign is consistent with the rhythm and energy of New York City and extends our overarching message that realtor.com® represents what is 'real' in real estate by delivering the most accurate listings and arming consumers with the data, tools and professional expertise they need to find their perfect home." Sample campaign headlines include: "Move On Up To The Lower East Side." "Find Your Dream Apartment In A New York Minute." "It's Time To Stop And Think Outside The Brownstone." The campaign features print ads – including front, back and inside covers of AM New York and Metro NY, insertions in the New York Post and The Wall Street Journal as well as digital display ads on the websites of The New York Times, The Real Deal, New York Observer, Curbed, Brick Underground and Brownstoner. The initiative also includes bus wraps and advertising on billboards, street carts, phone kiosks, digital signage – including Times Square – and an experiential marketing promotion set to break later. Recently acquired by News Corp, which is headquartered in New York City, Move has made significant strides to increase realtor.com®'s presence in the New York market. The search experience on realtor.com® has been localized for the New York market to accommodate local inventory nuances and search patterns. In March, realtor.com® also announced agreements with a number of top local brokerage firms and software platforms to bolster listing inventory and freshness on the realtor.com® web and mobile platforms. Realtor.com®'s New York campaign, which runs through the end of June, was created by Pereira & O'Dell New York, the company's advertising agency, under the direction of Andrew Strickman, Move's head of brand and chief creative. About Move, Inc. and realtor.com® Move, Inc., a subsidiary of News Corp, is a leading provider of online real estate services. Move operates the realtor.com® website and mobile experiences, which connect people to the most important and accurate information they need to find their perfect home and to the REALTORS® whose expertise guides consumers through buying and selling. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make smart home buying, selling and renting decisions by leveraging its direct, real-time connections with more than 800 multiple listing services (MLS) via all types of computers, tablets and smartphones. In addition to the industry's most comprehensive and accurate information, Move's network of websites provides consumers a wealth of innovative tools, including Doorsteps®, Moving.com™, SeniorHousingNetSM and others. Move supports real estate agents and brokerages by providing many services to grow their businesses, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreetSM; as well as many free services. Move is based in the heart of Silicon Valley – in San Jose, Calif.
MORE >
Realtor.com® Steps Out with New Graphic Look for Web and Mobile and National Ad Campaign Featuring Film Star Elizabeth Banks
MORE >
AdWerx Announces Four More Strategic Relationships
DURHAM, N.C., May 6, 2015 -- AdWerx, the leading provider of localized digital advertising for over 15,000 real estate agents, today announced the signing of four key relationships, including the firms Sibcy Cline Realtors®, NextHome, Inc., and Crye-Leike, REALTORS®. This brings the total to 13 strategic relationships and expands the availability of brilliantly simple digital advertising to more real estate agents than ever before. Market conditions continue to improve in the real estate industry. With the heavy adoption of mobile devices, and a steady shift towards online marketing, AdWerx is positioned to capitalize on these trends. According to a Magna Global report, in 2015 alone, over $163 billion is expected in digital advertising expenditures, quickly closing in on TV spend. Real estate firms are recognizing the shift, and seeking out the right providers for their agents. "More than 50% of consumers' waking hours are now 'digital hours' spent interacting online or consuming digital media," said Jed Carlson, chief executive officer of AdWerx. "It's more important than ever for businesses to show up on screens in front of the right audience for their product or service. AdWerx makes it simple and affordable for real estate agents to do just that." AdWerx was designed from the ground up to work for every real estate agent; whether a buyer's agent or seller's agent, experienced agent or new agent. AdWerx requires no digital advertising experience, no graphic designer, and costs as little as $40 per month. AdWerx targets prospective home buyers and sellers at the zip code level, and provides daily reports to busy agents, so they can focus on what they do best – delighting clients. About AdWerx One of the fastest growing companies in real estate technology, AdWerx provides brilliantly simple digital advertising to over 15,000 real estate customers across all 50 states. AdWerx is comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. For more information, visit www.adwerx.com.
MORE >
New C.A.R Ad Campaign Connects the Dots Between REALTORS® and Local Businesses
MORE >
Homes.com Launches Local Connect Advertising Program
  Norfolk, Va. (February 19, 2015) – Homes.com®, leading online real estate destination and provider of real estate marketing solutions, has released Local Connect, a new advertising program allowing real estate agents and brokers to target local home buyers. Local Connect will provide real estate professionals access to highly engaged consumers as they search for their next home. Homes.com launched Local Connect to bridge the gap between consumers searching for their next home and real estate pros targeting active home buyers and sellers. The product provides clear competitive advantages to pros, including prominent advertising on the listing detail page and contact form of basic Homes.com listings. To ensure consumer inquiries are directed back to the listing agent or broker, they are prominently displayed as the legal representative of the homeowner. "With 90% of Homes.com visitors actively searching for their next home and 80% not yet working with a real estate professional, Local Connect positions pros in front of active buyers and sellers searching for their next home," said David Mele, president of Homes.com. "Our new advertising product is the result of extensive discussions with agents, brokers, MLSs and industry partners to find the best way to connect engaged consumers with buyers' agents as they search for their next home. Local Connect clearly displays the listing agent at the top of every lead form and ensures that consumer leads are always routed back to the listing agent or broker, regardless of whether the listing is displayed for free or through paid advertising." Homes.com Local Connect advertising offers: Local Targeting: Geo-target consumers searching for homes by zip code. Prominent Ad Placement: Advertisers are prominently displayed on listing detail page contact forms directly below the listing agent, providing maximum visibility in targeted zip code areas. Maximum Branding: Ads include a photo or logo, phone number and endorsements. Mobile Access: Phone number is click-to-call from mobile devices. Consumer Leads: Consumer property inquiries are sent to advertisers and the listing agent. "Local Connect allows listing agents and buyers' agents to take advantage of the fast-growing home search platform of Homes.com," Mele said. "Our traffic was up 58% in January 2015, compared to prior year, with more than 23 million site searches conducted in the month. We want to be sure that potential home buyers are connected with an engaged, qualified and knowledgeable real estate professional when searching for their next home on Homes.com." For more information on Homes.com's Local Connect ads, click here. About Homes.com Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry's first-ever, all-inclusive marketing platform for agents and brokers featuring single-login convenience. Over 12 million consumers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit www.Homes.com.
MORE >
Solving the Lead Generation Dilemma for Real Estate Professionals
MORE >
Real Estate Book and Homes & Land Under One Roof
Real Estate Media Holdings, LLC, a Lion Equity company, has broadened its investment in the real estate marketing space by adding Homes & Land, a leading real estate media brand, to its portfolio, along with the additional brands Estates & Homes, Rental Guide and Home Guide. The group purchased NewPoint Media Group, publishers of The Real Estate Book, in June of 2012. Both The Real Estate Book and Homes & Land publish local real estate magazines in hundreds of markets across the U.S., Canada, and the Caribbean through a network of independent business owners. In addition, both brands power high traffic consumer websites, RealEstateBook.com and HomesandLand.com, with millions of homes listed for sale, as well as mobile, social, and direct mail marketing tools for real estate professionals. "Real estate marketing, and specifically, locally distributed print advertising, is a very strong business model," said Ari Silverman, Co-founder and partner in Lion Equity Partners. "Reaching local buyers and sellers is paramount to an agent's business, and hyper local offline advertising does that very effectively. We've experienced this with The Real Estate Book and feel that adding Homes & Land will strengthen our investment in the industry and further build the return to our investors." A recent study conducted by Borrell Associates on the marketing spending habits of agents, brokers, and builders indicates that they have not abandoned their commitment to local print as part of an integrated marketing strategy. In fact, the forecast suggests spending will increase. The category represents nearly 650 million in spending and is expected to continue to grow 8% over the next 5 years. "Many would have you believe consumers shop for homes exclusively using the web," said Scott Dixon, President of NewPoint Media Group, publishers of The Real Estate Book. "Our experience is that when a consumer is in the zone, in terms of shopping for a home, any and all information regarding the most important financial investment in their lives is deemed relevant and useful. Local real estate magazines offer a useful reference point for shoppers and a way for top real estate agents to distinguish themselves from others in the market who rely solely on their company's website and Zillow or Trulia." "Zillow and Trulia, who announced their consolidation earlier this week have effectively become a public MLS system, while our offering is targeted to showcase those premier agents who offer their clients marketing services above and beyond simple web exposure," Dixon added. Homes & Land and The Real Estate Book are the tools top agents use to stand out in their local market," added Allen Harrod, President of Homes & Land. "A website does not sit on the coffee table like a high quality magazine. When searching for their most valuable asset, consumers demonstrate a higher level of credibility and confidence in an agent who also advertises in print. They realize that this agent is a professional who makes a conscious decision to invest in quality advertising, a step above just anyone who puts their photo and phone number online." Jim Levitas, Co-founder and partner in Lion Equity Partners summed up their commitment to each brand. "Both Homes and Land and The Real Estate Book have been in business for over 30 years, and while, they, like most media, took hits during the downturn, it's been exciting to watch the steady return of advertisers to this highly relevant media." "These brands have been and will remain wise investments for their advertisers, independent business owners, and for us," Levitas said. "We knew the opportunity to combine both under one holding company would benefit all. Both management teams are leaders in the industry and we're excited about the future." About Lion Equity Partners Lion Equity Partners is a Denver, CO based private equity firm specializing in acquiring controlling interests in small- to middle-market businesses across multiple industries. Lion Equity's investment strategy is centered on creating value in its portfolio companies through a combination of organic growth and add-on acquisitions. Lion Equity supports its portfolio companies with strategic and financial resources, operational guidance, and M&A expertise. About Homes & Land Homes & Land provides integrated marketing services to professionals working in and around the real estate industry. A leading local resource for real estate information, HomesAndLand.com welcomes millions of unique visitors every month. Headquartered in Tallahassee, Florida, with magazines across the United States and Canada, Homes & Land has been serving real estate professionals, homebuyers and home sellers since 1973. In addition to Homes & Land Magazine, the company publishes Home Guide, Rental Guide, and Estates & Homes magazines. About NewPoint Media Group NewPoint Media Group, LLC specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company's Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit NewPointMediaGroup.com.
MORE >
RESAAS Launches AdSAAS™, Its Proprietary Advertising Engine
MORE >
Homes.com Rentals Helps Multifamily Professionals Target Renters
  Norfolk, VA, June 17, 2014 – ForRent.com® and Homes.com® recently revealed the results of their "Rental Profile Insights Survey: A Look at Today's Renter," showing the desire for traditional apartments outweighs the desire for residential rental properties. The survey showcases that it's more important than ever for multi-family professionals to utilize advertising tools to reach the growing number of renters across the country. Targeting consumers searching for apartments, Homes.com has launched Mobile Local & City Banner Ads, providing an innovative advertising solution to the multifamily industry. The Homes.com Rentals Mobile Local & City Banner Ads, exclusive to ForRent.com customers, are dynamic advertising solutions, compatible with iOS and Android devices. The tools provide property managers the ability to consistently and prominently place advertising to highlight their rental community to millions of monthly apartment and rental shoppers visiting the Homes.com Rentals channel. Since its launch earlier this year, these ads have increased awareness and leads for participating property managers with customers in Nevada, Louisiana, New Jersey, Georgia and North and South Carolina, to name a few. "With the local housing market gaining momentum, I was looking for a way to keep our apartment community in the spotlight," said Kory Leighty, NALP, Property Manager, Blankenbaker Crossings Apartments (Louisville, Kentucky). "The solution to my needs was the Homes.com City Ad. This marketing approach allowed me to reach and be visible to a broader group of individuals seeking their next place to call home." "The evolution and success of the Mobile Local & City Banner Ads product is a testament to Homes.com and ForRent.com's exclusive partnership, which is centered on continuously developing innovative solutions that better serve our customers by connecting them to consumers," said Brock MacLean, executive vice president of Homes.com. "As the first in the multifamily industry to develop and launch a rental advertising product of this caliber, clients have direct, real-time access to potential renters via desktop and mobile interfaces on Homes.com. We are thrilled to see so many property managers already benefiting with quality leads and increased awareness of their rental properties." Key features and benefits of the Homes.com Mobile Local & City Banner Ads include: High impact ad positioning with top-anchored placement as user scrolls Click-to-Call functionality for real-time access Hyperlocal reach with targets to city or zip code level Integration with the top property management software applications, including RealPage, RentSentinel, Vaultware, Property Solutions, and RentCafe to name a few, to seamlessly connect leads to third party applications. For more information about this innovative product, stop by the For Rent Media Solutions booth at the National Apartment Association (NAA) Conference in Denver, Colorado June 18-21, or visit bit.ly/HomesRentals. About Homes.com As one of the nation's top online real estate destinations, Homes.com inspires consumers to dream big. From affordable houses to luxurious estates, condos, apartment rentals and more, Homes.com features more than 3 million property listings and exclusive distribution of over 20,000 apartment listings from ForRent.com in a user-friendly format, making finding your next home easy. Visitors to the Homes.com blog will find a collection of rich information and posts on DIY projects, painting, organization tips and more, providing the ultimate resource for everything home related. From finding your first apartment to buying your first home, upgrading, downsizing and everything in between, Homes.com is an inspiring and engaging partner in every phase of the home buying or renting process. About ForRent.com® As one of the nation's leading online home search destinations, ForRent.com® inspires renters to discover their next apartment, loft, townhouse, or condo. ForRent.com features rental listings in a user-friendly format, making finding your next home an easy exploration. Visitors to the ForRent.com blog will discover relevant information and can join the conversation surrounding home decorating style, apartment hunting tips and more. ForRent.com serves as the complete resource for renters in every part of their living experience.
MORE >
Zillow Launches New National TV Spot and First National Radio Ads
MORE >
Realtor.com® Champions Accuracy for Consumers with Integrated Advertising Campaign
SAN JOSE, CA, May 12, 2014 -- Accuracy in residential listings is so vital to home buyers that premier online listing service realtor.com® today is launching a national advertising campaign, Accuracy Matters, to educate consumers about the importance of relying on realtor.com® to provide them the most accurate U.S. residential listings. Realtor.com® is operated by Move, Inc. Created by Pereira & O'Dell New York and directed by Uber Content's Daniel Strange, the new campaign features two 30-second commercials: "Mom" and "Doghouse Architects." These advertisements entertainingly show what happens when home buyers look for homes using inaccurate real estate search applications versus the realtor.com® mobile apps. Strange's lighthearted approach brings warmth to the realtor.com® accuracy message, while highlighting the growing conversation around out-of-date listings on competitor apps and websites. Set to broadcast nationally through 2014, Accuracy Matters uses an integrated-marketing approach including television and digital advertisements, contests and social media focused on the hashtag #AccuracyMatters. Additionally, realtor.com® and the National Association of REALTORS® are collaborating to educate consumers about how accurate residential listings ensure a faster and less stressful search for the perfect home. The second stage of Accuracy Matters will launch when the NAR debuts new creative later this year. "There's nothing more irritating than finding a home you love during your search and learning that it has recently been taken off the market or that the price provided is very different from what is actually the case," said Barbara O'Connor, chief marketing officer for Move, Inc. "Accuracy Matters provides us with an opportunity to remind home buyers that the frustration of inaccurate listings is completely avoidable. Using realtor.com® mobile apps or its website gives buyers a leg up on the competition and helps them avoid wasting their time viewing incorrect listings." Since the inception of its first advertising campaign, realtor.com® has held steadfast to its unique brand personality and tone that differentiates it from competitors in the real estate marketplace. Building on the humorous personality launched in last year's award-winning Find it First campaign, Accuracy Matters goes further to emotionally engage consumers through situational and visual humor. "Coming from a real estate family, I've seen my share of formulaic advertising in the category," said Dave Arnold, executive creative director at Pereira & O'Dell. "Our goal with Accuracy Matters is to not only connect realtor.com® to a singular product message it can rightfully own, but to also have some fun with inaccurate listing information." The accuracy of realtor.com® is based on its unique, direct relationships with more than 800 multiple listing services that provide consumers with 98 percent of all for-sale properties listed in the U.S. The powerful combination of comprehensive information persistently updated every 15 minutes ensures that consumers using realtor.com® can make smart home buying and selling decisions. Realtor.com® launched its first mobile application in January 2010. By January 2013, the number of its residential listings viewed on mobile devices overtook those searched with desktop computers. By March 2014, nearly 60 percent of all realtor.com® residential listings viewed each month were on mobile applications. The application is available on Android, iPad as well as iPhone and includes image galleries, an open house locator and various search functionalities including search by school district. Additionally, the application's GPS capability will pull nearby listings in real time as buyers physically scout neighborhoods. "Most accurate" claim(s) pertain to the accuracy of home listings, are based on comparison with other national listing portals, and are based on the greater frequency of listings updating on realtor.com®. REALTOR® and REALTOR.COM® are trademarks of the National Association of REALTORS® and are used with its permission. Move, Move.com, Moving.com, Top Producer®, TigerLead®, ListHub™, Doorsteps® and SeniorHousingNet™ are trademarks of Move, Inc. These and all other trademarks used in this work are the property of their respective owners. ABOUT MOVE, INC. and realtor.com® Move, Inc. (NASDAQ:MOVE), the leading producer of online real estate services, operates realtor.com®, which connects people to the essential, accurate information needed to identify their perfect home and to the REALTORS® whose expertise guides consumers through buying and selling. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make smart home buying, selling and renting decisions by leveraging its direct, real-time connections with more than 800 multiple listing services (MLS) via computers, tablets and smart phones. Realtor.com® is where home happens. Move, Inc. provides consumers a wealth of innovative tools and accurate information including Doorsteps®, SocialBios™, Moving.com™, SeniorHousingNet™, New Home Source and Relocation.com. Move, Inc. supports real estate agents and brokerages by providing many services to grow their businesses including ListHub™, the nation's leading syndicator of real estate listings, TigerLead®, Top Producer® Systems, and FiveStreet as well as many free services. Move is based in the heart of Silicon Valley – San Jose, Calif. About Pereira & O'Dell Pereira & O'Dell (www.pereiraodell.com) is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. The agency was recently named to both Advertising Age and Creativity 2013 A-Lists based on the company's business performance, impact on clients' businesses as well as industry leadership and innovation. Among the Pereira & O'Dell client roster are Skype, Intel, Fiat, Fox Sports 1, New Era, realtor.com®, BevMo!, and Henkel North America.
MORE >
Is your marketing competitive?
MORE >
SmartZip Extends Predictive Marketing Platform with Targeted Ads on Facebook
Pleasanton, CA--SmartZip Analytics, Inc., a leader in analytics-powered targeted marketing for real estate businesses, today announced the release of SmartTargeting ads for Facebook, the first pre-targeted ads to allow real estate agents and brokers to place their brand right on the Facebook pages of their best homeowner prospects, as identified by SmartZip's proven predictive models. SmartTargeting brings big data, predictive analytics, and marketing automation together to help real estate agents identify and connect with the best seller prospects. With the launch of pre-targeted ads for Facebook, customers now have the power of SmartTargeting immersed within the realm of social media. "By extending our targeted online platform to social, we are creating a more robust system for agents to build their brand and generate demand simultaneously from multiple marketing channels," said president and CEO, Avi Gupta. "Our vision of high-tech farming is constantly expanding as our clients request more ways to stay top of mind with their best prospects." With the addition of targeted Facebook ads, SmartZip clients now have their brand appearing from all angles – when a prospect is shopping online, browsing on Facebook, and even checking their mail box. How does it work? When an agent signs on with SmartZip, they define a neighborhood they want to farm. Once that area is defined, SmartZip runs predictive modeling to identify the best listing prospects, and ranks those homeowners by their likelihood to sell. Now agents have a targeted group of homeowners to focus their sales and marketing efforts. Behind the scenes, SmartZip has a fully automated marketing platform that runs branded campaigns directly to these prospects, on behalf of the agent, via online ads, email, direct mail, and Facebook. "There has never been a more complete marketing system that gets agents in front of the most likely sellers in such a direct way," said Michael Tritthart, technology instructor at Keller Williams Realty. "I conduct technology workshops all over the US and one of the constants I hear in class are success stories from SmartZip clients." The targeted Facebook ads culminate a year of product innovations for SmartZip's seller targeting platform, which have included mobile apps for high-tech farming, Facebook CMA (comparative market analysis) app for agents, automated handwritten letters, agent-branded lead capture websites, new marketing offers, and a host of other marketing tools. "Winning listings is the toughest problem in the industry, requiring deep insights on homes and their owners, consistent and relevant marketing, and a high degree of relationship building," noted Rajeev Kalavar, SmartZip's vice president of products. "Our goal with SmartTargeting is to help our clients maximize the impact of every marketing dollar and personal time they invest into prospecting for listings." The SmartZip marketing platform is composed of three precisely targeted online ad channels: SmartZip Online Display Ad Targeting – Agent-branded ads are proactively served to targeted home seller prospects while they browse across thousands of top internet sites. This solution allows real estate agents to manage their display ad campaigns from a single platform. SmartZip Social Ad Targeting – Agent-branded ads are served to targeted homeowners right on their Facebook pages. This solution allows real estate agents to manage their Facebook ad campaigns from a single platform. SmartZip Ad Retargeting – Agent-branded ads are served to homeowners that respond to other SmartZip marketing campaigns, to nurture prospects on behalf of the agent. To learn more about SmartZip, visit http://www.smartzip.com or call 888.402.7960. SmartZip Analytics, Inc. SmartZip Analytics is a national leader in predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and integrated online/offline media campaigns, SmartZip's platform offers an integrated solution that can identify top prospects accurately, and help reach them through precisely targeted digital and traditional marketing channels. In addition, leading national real estate companies, including Realtor.com, Homes.com, Foreclosure.com, HomeSnap, NationsInfo and others rely on SmartZip's best-of-breed analytics for their online businesses. SmartZip is backed by Intel Capital, Claremont Creek Ventures and Javelin Venture Partners, and headquartered in Pleasanton, CA.
MORE >
Trulia Launching New Advertising Product that Connects Home Sellers with Leading Real Estate Professionals
MORE >
Craigslist Display Ads are back, Imprev solves real estate’s Craigslist display ad dilemma
Tuesday, January 14, 2014 – New York – Imprev announced today a new solution for real estate agents who lost the ability to post display ads on Craigslist when the online classified advertising giant changed its site specifications. Imprev, which provides marketing technologies to franchises and brokerages, developed a new Craigslist display ad format that works with Craigslist's new requirements. "Real estate agents were left hanging when Craigslist effectively pulled the plug on display ads," explained Renwick Congdon, CEO of Imprev. "Agents who use the Imprev platform can once again create engaging, high-quality display ads for Craigslist," he added. Congdon, who is attending this week's Real Estate Connect CEO Summit in New York City, notes that the flexibility of the Imprev marketing platform allows his team to quickly create new products as technologies evolve. "Technology change is constant and rapid. Brokerages that adopt flexible solutions avoid product obsolescence, which today can happen on the turn of a dime. The new Imprev platform is exceptionally adaptive." Craigslist has been a perennial favorite of many real estate agents. Its traffic is massive: More than 50 billion page views per month, 60 million-plus users in the U.S. and 700 sites in 70 countries. Prior to the change, real estate agents had been generating thousands of ads to market their properties daily to this worldwide base of potential homebuyers and sellers. Internal Imprev data shows Craigslist ads were one of the top six product types agents used to market homes in 2013. Late last year, Craigslist made changes that eliminated an agent's ability to create enhanced listings and forced them to revert back to using plain text and fixed photos. The new Craigslist display ad product from Imprev enable agents to once again leverage the reach of Craigslist by displaying property images, custom text, logo, a team or personal photo, as well as their brand identity. An agent can also use these new designs to create a display ad for self-promotion of the services they offer to homebuyers and sellers. About Imprev Imprev, Inc. provides real estate companies with custom Marketing Centers and digital apps built on the industry's most advanced platform. The fully integrated marketing tools allow agents to self-publish print, multimedia, video, online, and email advertising and communications in one place. Established in 2000, Imprev is headquartered in Bellevue, Wash., with more information at www.imprev.com.
MORE >
BoomTown Receives Google AdWords Partner Certification
MORE >
Realtor.com® Awarded Silver IAB MIXX Award for "Find it First" Campaign
SAN JOSE, Calif., Sept. 26, 2013 -- Realtor.com®, operated by Move, Inc., today announced that its "Find it First" advertising campaign was honored with a silver Interactive Advertising Bureau (IAB) MIXX award in the "Standard Rich Media Display" category for animated advertising during the IAB MIXX Conference & Expo on Sept. 24 in New York. The IAB MIXX Awards honor agencies and brands for outstanding achievement in digital marketing and advertising. "The 'Find it First' campaign was realtor.com®'s first major consumer marketing campaign in many years. We are thrilled to receive this renowned industry award as it acknowledges the hard work our marketing team has accomplished in a short period of time," said Barbara O'Connor, chief marketing officer at Move. "It is an honor to be amongst competitors including Johnson & Johnson, Miller Lite, Hyundai, eBay and REI in this year's MIXX awards." Realtor.com®'s award-winning campaign, "Find it First," focuses on the importance of timely and accurate data in the home buying process. The campaign drives home one of realtor.com®'s key differentiator of providing consumers with the most accurate and comprehensive information, which is achieved through realtor.com®'s relationships with over 800 multiple listing services and updating 90 percent of listings every 15 minutes. Realtor.com® and advertising agency Pereira & O'Dell created "Find it First" video ads that depict humorous scenarios of what happens when several buyers discover the same dream home. Additionally, the campaign also includes a series of headline-driven banners and animated rich media units, and was supported in email marketing and social channels with the goal to increase traffic and user engagement on realtor.com®. "We used humor to communicate the urgency of finding your dream home before anyone else, and it's great to see that insight resonate so strongly with consumers," said Dave Arnold, executive creative director at Pereira & O'Dell. A panel of industry leaders selected MIXX Award finalists from 106 submissions, which spanned 31 categories and 17 countries. IAB is comprised of more than 500 leading media and technology companies responsible for selling 86 percent of online advertising in the U.S. About realtor.com® Operated by Move, Inc., (NASDAQ: MOVE), realtor.com® helps connect people with the content, tools and expertise they need to find their perfect home. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make the smartest decisions when it comes to finding a home by leveraging direct connections with more than 800 MLSs to deliver the most accurate and up-to-date listing information in neighborhoods across the country, and by making timely and meaningful connections between consumers and REALTORS®. Whether through desktop, mobile, or tablet versions, realtor.com® is where home happens. About Move, Inc. Move, Inc. (NASDAQ:MOVE), the leader in online real estate, operates: realtor.com®, the official website of the National Association of REALTORS®; Move.com, a leading destination for new homes and rental listings, moving, home and garden, and home finance; ListHub™, the leading syndicator of real estate listings; Moving.com™; SeniorHousingNet; SocialBios; Doorsteps, TigerLead®; and TOP PRODUCER® Systems. Move, Inc. is based in San Jose, Calif.
MORE >
Generate Leads on the Go! New Mobile Local Ads from Homes.com
MORE >
Century 21 to Leverage Homes.com's Record Referring Traffic with Major Advertising Agreement
NORFOLK, Va., (April 19, 2011) - Homes.com, a division of Dominion Enterprises, announced today a partnership with Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization. This partnership will provide participating CENTURY 21® brokers with enhanced services for their listings on Homes.com, viewed by more than 6 million visitors monthly. The partnership leverages Homes.com’s record traffic, as the #1 upstream traffic source among real estate websites driving traffic to century21.com in March 2011, and behind only the major search engines and Facebook overall, according to Experian Hitwise. “This partnership further demonstrates our commitment to providing CENTURY 21 sales professionals with an effective digital marketing platform,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “The Showcase Advantage Listing Program, of which this partnership is a valuable component, enables our System members to deliver exceptional value to their customers and increased exposure for their properties.” The Homes.com partnership will provide participating CENTURY 21 brokers the opportunity to significantly increase the exposure of their listings on Homes.com at a substantially discounted rate. Under the agreement, CENTURY 21 will provide an increased level of subsidy to the cost of the program for CENTURY 21 System members. The agreement also includes: Office logo on all listings Direct links to local CENTURY 21 brokerage websites Multiple lead capture forms on listings Call Tracking with caller phone number, location, time of call and duration Unlimited listing photos Listing updates every 15 minutes “We are excited to announce this landmark partnership with CENTURY 21 Real Estate, one of the nation’s largest real estate franchises,” said Jason Doyle, vice-president of Homes.com. “Homes.com has a proven record of attracting consumers that are actively engaging in the buying and selling process. This partnership will improve the consumer experience by solidifying the connection of buyers and sellers from Homes.com to CENTURY 21 brokers at the local level.” About Century 21 Real Estate LLCCentury 21 Real Estate LLC (century21.com) is the franchisor of the world’s largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of more than 8,000 independently owned and operated franchisedbroker offices in 72 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. CENTURY 21® is registered trademark owned by Century 21 Real Estate LLC. About Homes.comHomes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Over 6 million homebuyers visit Homes.com each monthto search nearly 4 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. Homes.com provides premier advertising solutions for real estate professionals reaching active homebuyers. About Dominion EnterprisesDominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide.  Learn about Homes.com.
MORE >
What Exactly is a Social Marketing Campaign?
MORE >