You are viewing our site as a Broker, switch your view below:

Agent | Broker     Reset Filters to Default
The Keyes Company Adopts New Adwerx Enterprise Automated Retargeting Product
Adwerx unveils newest digital advertising product with one of the nation's top real estate firms DURHAM, N.C., July 18, 2019 -- Adwerx, an innovator in digital advertising technology, introduces Enterprise Automated Retargeting. Adwerx is partnering with The Keyes Company to launch this platform for their 3,000 agents in 58 offices across the state of Florida. Adwerx was founded in 2013 to level the playing field for businesses of all sizes. Automated Retargeting is their newest Enterprise product offering, rolling out just two years after the launch of their first product, Automated Listing Advertising. This put Adwerx on the map in the real estate industry and established the company as a leader in digital advertising. Considered a digital marketing best practice, retargeting allows users to recapture the interest of prospective clients who visited their website, but abandoned without completing a purchase or call to action. This happens on average with about 98% of website visitors. Employing this strategy boosts branded searches by 1046%, and site visits by 726%, reducing overall advertising costs. "Our suite of Enterprise services is intentionally designed to provide real estate firms a comprehensive marketing solution. Agents and brokers can automate tasks that would otherwise take hours out of their day, and we provide the data to understand the direct impact on their business," said Adwerx CEO Jed Carlson. Enterprise products and services are designed to seamlessly work together, and are accessed through a portal customized for each brokerage. Ads are created automatically pulling from the firm's data feed but are able to be modified to each user's preference. This allows even those with no digital marketing experience to create professional ads, while maintaining brand consistency for both the agent and firm. The Keyes Company is Florida's #1 independent brokerage and has offices in six counties throughout the state. Still family-owned, it has been in operation since 1926. Keyes offers services beyond real estate to support every step of the purchasing process, including mortgage, title, property insurance and management. "We're excited to be early adopters of this platform," said Mike Pappas, President and CEO of The Keyes Company. "Keyes is focused on efficiency and resourcefulness, and this fits right in with our ethos. We are committed to continue providing best in class technology and services for our Associates." Enterprise Automated Retargeting is now available in the US, Canada, and Australia. To learn more about this and other Enterprise services, visit enterprise.adwerx.com. About The Keyes Company Independently-owned and operated since 1926, The Keyes Company is a leader in the real estate industry. Keyes completed a merger with Illustrated Properties in July 2016. Following the merger, Keyes has 58 offices, more than 3,000 Associates and nearly $7 billion in annual real estate sales and services. Keyes' offices are distributed throughout six counties – Miami-Dade, Broward, Palm Beach, Martin, St. Lucie, and Volusia. Keyes expands our Associates' reach globally as a Founding Member and Shareholder of Leading Real Estate Companies of the World®. The Keyes Company offers a suite of resources to cover whatever needs arise while buying or selling a home. Mortgage, title, insurance and property management needs can all be managed in-house, allowing Keyes to close deals with speed and efficiency while giving clients valuable access to the professionals responsible for the specific service lines. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served 200,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program.
MORE >
ERA King Real Estate to Run Ad Campaigns Using Adwerx Marketing Automation
Customized ads give properties additional exposure beyond conventional listing sites DURHAM, N.C. -- Family-owned ERA King Real Estate has joined forces with Adwerx to promote properties using integrated marketing automation. The Adwerx Enterprise Automated Listing Advertising Program creates ads directly from the firm's listing feed. When a property is listed with ERA King Real Estate, it will receive an automated ad campaign featuring the property, agent, and ERA King branding. Ads are specifically targeted to individuals actively seeking real estate, based on their browsing behavior and geography. "Adwerx provides some of the most advanced marketing technology available for real estate," said ERA King Real Estate owner Everett King. "By providing this at the firm level, we are investing in our agents so they can continue to deliver exceptional service to our clients." ERA King Real Estate serves the East Central region of Alabama. The location opened over 50 years ago and has grown to include eight offices and over 240 agents across the state. ERA King is part of the ERA Real Estate global network, which was founded in 1971 with the vision of utilizing cutting edge technology to provide exceptional service. ERA King strives to continue that tradition in support of the brand. "Adwerx's easily customizable ads offer consistent brokerage branding, while providing maximum exposure for property listings," said Adwerx CEO Jed Carlson. "Realtors who use Adwerx's services offer more to their clients with no additional effort." Adwerx is a real estate innovator in marketing automation technology, providing digital advertising services for real estate listings, sphere of influence, zip code targeting, and more. Advertisements are displayed across websites, apps, and social media. In just a few clicks, agents and firms are able to build critical brand awareness with target audiences. Over 40,000 real estate agents, insurance advisors and mortgage lenders use the platform today. About ERA King Real Estate ERA King Real Estate is family-owned and has been operating throughout East Central Alabama for over 50 years. We are dedicated to helping our clients in every aspect of the real estate transaction and supporting our local communities. As an agent services company, we are a company fiercely determined to help our agents grow their business their way, with smarter support and smarter solutions. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served over 150,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program.
MORE >
Dielmann Sotheby's International Realty Launches Marketing Automation with Adwerx
MORE >
CENTURY 21 Alliance Realty Launches Digital Ad Program with Adwerx
Ads will be customized through the Adwerx Enterprise Automated Listing Advertising Program DURHAM, N.C. -- CENTURY 21® Alliance Realty has adopted the Adwerx Enterprise Automated Listing Advertising Program to create ads for properties listed by the firm. CENTURY 21® Alliance Realty serves the Tampa Bay areas with 47 agents in two offices, Spring Hill and Brooksville. In addition, they have a kiosk in Brooksville. Adwerx is the real estate industry leader in developing customized digital ads that are generated and launched automatically when a property is for sale. Qualified homes listed with CENTURY 21® Alliance Realty will receive an automated ad campaign that is generated through Adwerx Enterprise. These advertisements contain a listing photo, agent contact details, brokerage branding and a link to the listing. Ads are shown on popular websites, mobile apps, and social media. By combining these ads with traditional exposure, agents are able to maximize the visibility of each listing andreinforce their local brand. "Arming our agents with the latest in advertising technology is essential for competing in today's marketplace," said Broker-Owner, Marilyn Pearson-Adams. "Targeted digital marketing that launches automatically helps our agents stay focused on client care," said Julie Zook, Broker-Owner. The Adwerx Enterprise Automated Listing Advertising Program has seen widespread adoption in the U.S. and Canada, providing agents with localized ads that appear on the sites that clients and potential buyers visit daily. Agents using the program report a high level of client satisfaction and say that the program is a key advantage in helping them obtain new listings. About CENTURY 21® Alliance Realty At CENTURY 21® Alliance Realty we believe our customers deserve and shall receive the finest service ever offered by any real estate organization. We began 40 years ago with a proactive approach to providing top notch customer service and everyday conversation with our agents, support staff and management team. To learn more, visit https://c21alliancerealty.com. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served over 150,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program.
MORE >
Engel & Volkers Belleair Partners with Adwerx to Launch Local Ad Campaigns
MORE >
Howard Hanna's Buy Before You Sell Program Encourages Buyers and Sellers to 'Move Faster'
Pittsburgh, PA (May 31, 2019) -- Howard Hanna Real Estate Services is launching a major new marketing initiative, the Move Faster campaign, in support of the company's exclusive Buy Before You Sell program. Unveiled today to the management team across the company's nine-state footprint, the new campaign communicates that working with Howard Hanna makes it easier to buy or sell a home in today's fast-paced world and competitive real estate market. The nation's 3rd largest real estate company has been taking the hassle out of the home buying and selling process for decades with its innovative programs, superb mortgage professionals, and best-of-the-best real estate agents. "In today's market, you can't take your time when you find the right house. You need to be prepared to move quickly and in most cases, there is not time to wait until your house sells. Using the equity in your current home for a down payment on your new home lets you ‘buy before you sell'. This is extremely helpful in highly sought-after areas and neighborhoods," noted President of Real Estate Brokerage, Howard W. "Hoby" Hanna, IV. The Buy Before Your Sell program, offered by Howard Hanna Mortgage (PA, OH, MI), 1st Priority Mortgage (NY) and Towne Mortgage (VA, NC), alleviates the worry people may have about listing their home for sale and thinking that if it sells quickly they won't have enough time to find, and buy, a home they like. The program offers the ability to buy a new home before selling the current house. The Buy Before You Sell program offers the best of both worlds: expertise and guidance during the home buying process from start to finish from a local Howard Hanna sales associate, along with the ability to leverage the equity in your current home for use as the down payment on a new home. Whether looking to upgrade, right-size, change school districts, or just enjoy a change of scenery, the Howard Hanna Buy Before You Sell program covers it all. "This is one of our most popular programs, as it lets sellers move quickly when they find a home they like," added Hanna. Move Faster with the Howard Hanna Buy Before You Sell program: Purchase a home without having to wait until the current property is sold Take advantage of low mortgage interest rates and potentially get better terms for the home purchase Move without worrying about the logistical issues of moving out of one property and into the new one on the same day After moving out, the home being sold can be staged without having to overly disrupt the seller's life, and the home can be shown to prospective buyers more easily The program produces more buyers who can buy a home by removing the sales contingency Howard Hanna's award-winning, in-house marketing agency is pleased with the outcome of their latest creative efforts. Led by Executive Vice President Kelly Silver, the marketing team will work with Howard Hanna offices to support the Move Faster campaign's agent-empowering assets and action-focused ads. Consumers will see it online, in print, and outdoors, creating a multimedia consumer experience that allows the Move Faster campaign to come alive. To get started with Howard Hanna's Buy Before You Sell program, click here or call your local Howard Hanna Real Estate office or agent. HowardHanna.com
MORE >
Engel & Volkers Charlotte Selects Adwerx Enterprise to Power Customized Listing Advertising Campaign
MORE >
Engel & Volkers Big Sky Country Launches Montana Listing Advertising Campaigns with Adwerx Enterprise
Ads will be customized through the Adwerx Enterprise Automated Listing Advertising Program Durham, N.C. -- Engel & Völkers Big Sky Country announces that it is partnering with the Adwerx Enterprise Automated Listing Advertising Program to create local marketing campaigns for selected properties listed by the firm. Properties listed with Engel & Völkers Big Sky Country will receive automated marketing campaigns that are generated by Adwerx Enterprise as soon as a property is publicly offered. These marketing campaigns contain a property photo, agent contact details, brokerage branding and a link to the offered property. Advertisements are shown on popular websites, mobile apps, and social media. By combining these campaigns with traditional exposure, Advisors are able to ensure the maximum exposure of each property offering. "Adwerx marketing campaigns help us spread the word about our spectacular Montana properties for sale," said PollyAnna Snyder, Partner/ Private Office/ Managing Broker. "These campaigns are automatically personalized for our Advisors so that they can concentrate on serving their clients." The Adwerx Enterprise Automated Listing Advertising Program has seen widespread adoption in the U.S. and Canada, providing Advisors with localized campaigns that appear on the sites that clients and potential Buyers visit daily. Advisors using the program report a high level of client satisfaction and say that the program is a key advantage in helping them obtain new listings. About Engel & Völkers Big Sky Country Engel & Völkers Big Sky Country is part of a global company and lifestyle brand providing high-quality services for those seeking to buy and sell real property. We distinguish ourselves by providing our clients with exceptional service and support for those in and around the Bozeman, Big Sky, and Livingston and Paradise Valley areas. Since 1977, the Engel & Völkers brand has been the select provider of premium real estate service throughout Europe, Asia and North America. Engel & Völkers maintains the same global standards of quality and service in everything we do while representing iconic Montana friendliness. Learn more at https://bozeman.evrealestate.com. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Campaigns powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served over 150,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program.
MORE >
Coldwell Banker Pacesetter Steel REALTORS Launches Corpus Christi Listing Ad Campaigns with Adwerx
MORE >
Berkshire Hathaway HomeServices Automated Advertising Program Provides Comprehensive Online Marketing Solution for Network Members with Adwerx
New program powered by Adwerx Enterprise will automatically create and display ads for nearly 50,000 network agents Berkshire Hathaway HomeServices, one of the country's premier and fastest-growing real estate brokerage networks, has joined forces with Adwerx Enterprise to launch an unprecedented digital marketing program making personalized digital advertising brilliantly simple and accessible for all of its network members. The Berkshire Hathaway HomeServices Automated Advertising Program powered by Adwerx Enterprise combines the network's existing marketing platform with Adwerx's innovative technology to automate digital branding and listing ads. Through the power of retargeting, the program seamlessly builds agents' personal branding, while also aligning with Berkshire Hathaway HomeServices brand standards for effective, always-on advertising. Once an interested home buyer or seller visits an agent's website, the personally branded ads will display on the social media platforms and premium websites subsequently visited by that potential client. Whether the agent caters to buyers or sellers, the ads help to maintain consumer awareness and visibility for Berkshire Hathaway HomeServices network agents and the brand overall. The retargeted ads are executed automatically; no action is required from the agent. The process works similarly to Automated Listing Ads, an original Adwerx Enterprise service that has become the gold standard for automated and customized listing advertising for the real estate industry. Through the agreement, Berkshire Hathaway HomeServices will also provide network members with a one-week digital advertising campaign for every new listing. Starting today, every new listing generated by a Berkshire Hathaway HomeServices network agent will receive a week of free digital advertising through Adwerx. The process is once again automatic as Adwerx will create listing ad campaigns as soon as the property is publicly listed for sale, and then display the ads on Facebook, Instagram and around the web. Ads will appear to potential homebuyers within a 15-mile radius of the listing and will be customized with property photos and listing details, while also including the agent's photo and contact information. "Our goal is clear with the Automated Advertising Program powered by Adwerx Enterprise: We want to help our network agents win more listings, drive more referrals and stay in front of the people who matter most to their business," said Chris Stuart, CEO of Berkshire Hathaway HomeServices. "We are committed to creating technology solutions that serve our agents and delight their clients. We're excited to work with Adwerx on this initiative as the company is a leader in automated advertising." "This is the first time we've created a complete suite of services to satisfy all the needs of brokerages and their agents," stated Jed Carlson, CEO of Adwerx. "It takes all of the techniques and technology we've developed and distills them into a single program. We are proud to launch this innovation with Berkshire Hathaway HomeServices." About Berkshire Hathaway HomeServices Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. The brand was recently recognized as Real Estate Agency Brand of Year and Most Trusted Real Estate Brand in the 2018 Harris Poll EquiTrend Study. Visit www.berkshirehathawayhs.com. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served over 150,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program.
MORE >
Ayre/Rhinehart Realtors Launches Listing Advertising Campaigns with Adwerx Enterprise for the Greater Midland Area of Michigan
MORE >
Cutler Real Estate Builds Comprehensive Local Online Ad Campaigns with Adwerx
Independent real estate firm captures local interest through the use of the Adwerx Enterprise Automated Listing Advertising Program Durham, N.C., April 25, 2019 — Cutler Real Estate, an independent real estate brokerage with 26 offices in Ohio, has adopted the Adwerx Enterprise Automated Listing Advertising Program. Through this program, Cutler Real Estate will promote its listings throughout Ohio and Northern Kentucky with Adwerx, the leader in providing customized automated listing ads for the real estate industry. Cutler Real Estate property ads are generated from the company listing feed and customized for each listing with a property photo and details, agent contact information, and brokerage branding. Listing ads launch during the first week a property is live and are targeted to the surrounding area in order to capture the interest of local buyers. "We have a reputation for providing superior service to our clients. It's important for us to give our clients cutting edge tools to give their homes total market exposure!," said Andy Camp, President of Cutler Real Estate. "Adwerx simplifies the process of advertising homes online and our clients love seeing their homes marketed this way." Cutler Real Estate has a high rate of transactions per agent and focuses on providing the over 390 Cutler REALTORS® with industry-leading tools and superior business support. The firm is also highly engaged in the community and local organizations. "Cutler Real Estate is the perfect fit for the Adwerx Automated Listing Advertising Program," added Jed Carlson, CEO of Adwerx. "Their active agents will immediately receive the benefit of our online property advertising system, which helps increase client satisfaction and retention." About Cutler Real Estate Cutler Real Estate has been helping people buy and sell homes for over 72 years! Since 1947, we have earned a reputation for providing superior service – and for getting the results our clients and customers want! Most importantly, people have come to know us for our honesty and integrity. We are proud to be leading the way home in Canton, Akron, Cleveland, Columbus, Cincinnati, and the Northern Kentucky Region. This is our home and we're pleased to help make our area a place to grow and prosper. Our commitment to family has never been stronger. Today President Andy Camp leads the company. Along with his father, Jim Camp and the founder's son, Attorney Jay Cutler, this dynamic ownership team continues our family commitment, and ensures a solid foundation, while providing a caring and nurturing environment for our Realtors to flourish. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served over 150,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program.
MORE >
Coldwell Banker Kinard Realty Launches Listing Ad Campaigns through the Adwerx Enterprise Automated Listing Advertising Program
MORE >
BHHS C. Dan Joyner, REALTORS Announces Participation in Adwerx Enterprise Automated Listing Advertising Program
South Carolina real estate leader invests in comprehensive online ad strategy Berkshire Hathaway HomeServices C. Dan Joyner, REALTORS® is proud to announce that it is offering listing ads through the Adwerx Enterprise Automated Listing Advertising Program. This platform from Adwerx, the leader in providing easy and effective online ad programs, has seen widespread adoption in real estate. The ads will comprehensively cover the Greenville, Anderson, Spartanburg, and Upstate South Carolina areas. Through this new partnership, C. Dan Joyner will advertise properties once they are listed in the local multiple listing service. Advertisements are automatically formatted with property photos, agent contact information, and brokerage branding in an attractive and easy-to-understand format. These ads are then deployed to a pre-selected target audience of prospects in the local area. This strategy makes sure that the listing receives the maximum amount of visibility. "We build market leadership through continued responsiveness to our clients' needs and by constantly implementing superior value-added services," said Danny Joyner, President & CEO of Berkshire Hathaway HomeServices C. Dan Joyner, REALTORS®. "The Adwerx program makes sure that our digital advertising needs are expertly handled, leaving agents free to focus on their customer relationships." Founded in 1964, Berkshire Hathaway HomeServices C. Dan Joyner, REALTORS® has enjoyed a long and distinguished reputation in South Carolina. With 420 real estate agents in 10 offices, the firm is able to deliver a variety of services, including Residential Sales, Commercial Real Estate, Corporate Services and Relocation, and Property Management. C. Dan Joyner has ranked among the top real estate companies in Upstate SC for real estate marketing in residential home sales — both in dollar volume and units sold — for over 20 years. "We are pleased to welcome Berkshire Hathaway HomeServices C. Dan Joyner, REALTORS® to our Enterprise Advertising Program," added Jed Carlson, CEO of Adwerx. "Digital advertising is an important component of how agents demonstrate their marketing prowess to the clients they serve." Adwerx is the leader in automated digital advertising, delivering over 16.3 billion ad impressions for clients around the U.S. and Canada in real estate, mortgage, insurance, and other industries. For more on the program, please visit enterprise.adwerx.com. About Berkshire Hathaway HomeServices C. Dan Joyner, REALTORS® Founded in 1964 by C. Dan Joyner, Berkshire Hathaway HomeServices C. Dan Joyner, REALTORS® is the Upstate's leading real estate company, selling more homes than any other firm in this region. The family-owned company has 10 offices and over 400 agents providing residential and commercial real estate, property management, relocation, and senior services. For more information, visit www.cdanjoyner.com. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has over 115,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. In addition, all NAR Members receive 15% bonus impressions on any new or renewed ad campaigns. This exclusive benefit is available through the National Association of REALTORS® REALTOR Benefits® Program.
MORE >
Coldwell Banker Hearthside, REALTORS Engages the Adwerx Automated Listing Advertising Program to Power Online Ad Campaigns
MORE >
PureWest Real Estate Launches Montana Real Estate Ad Campaigns with the Adwerx Enterprise Automated Listing Advertising Program
Largest independent brokerage in Montana will run ad campaigns for new property listings PureWest Real Estate, the largest independent brokerage in Montana, has partnered with Adwerx to create online ad campaigns for newly listed properties. The ads are built using the Adwerx Enterprise Automated Listing Advertising Program, a proven system to ensure that each property receives maximum visibility online. These ads showcase each PureWest property with a listing photo, agent contact information, and brokerage branding. All ads are optimized for websites, apps, and social media platforms including Instagram and deployed to target potential buyers based on location and other characteristics. By connecting directly to the PureWest listing feed, Adwerx is able to automatically generate ads immediately when a home is publicly listed for sale. Ads capture the attention of potential buyers by displaying alongside the online content they consume every day. These week-long ad campaigns give PureWest clients confidence in knowing their homes are receiving exposure beyond traditional listing sites. "Selling Montana homes is also about selling a lifestyle," said Dale Crosby Newman, broker/owner of PureWest Real Estate. "We put our trust in Adwerx because they are experts in developing online advertising platforms that are effective and easy to use." "It's an honor to welcome PureWest Real Estate as a partner in the Adwerx Automated Listing Advertising Program," added Jed Carlson, CEO of Adwerx. "Our program is the ideal solution to advertise the firm's beautiful Montana properties, leaving PureWest's agents more time to focus on client care." About PureWest Real Estate PureWest Real Estate is an exclusive affiliate of Christie's International Real Estate and Leading Real Estate Companies of the World and is the largest, independently owned brokerage in Montana offering clients unparalleled resources and services. We are comprised of 17 offices statewide with more than 160 agents and offer a wide network of services and technologies, bringing you premier real estate solutions and results. PureWest's global affiliations allow for additional knowledge and personalized attention that is executed in a worldwide network of offices. This provides Sales Agents with excellent global exposure to satisfy and produce real estate results for buyers, sellers and investors. Our Sales Associates are local market experts. They meet strict standards of service, excellence and demonstrate proven success in handling distinctive properties. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served over 150,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program.
MORE >
Windermere Real Estate Launches 'All in, for you' Branding Campaign
MORE >
Coldwell Banker Real Estate Announces Rebrand
Adopting a unique approach, the rebranding process will be transparent and interactive; agents, brokers and consumers will be able to participate as the logo is tested in the field, finalized and ultimately unleashed as a new visual identity in 2020 MADISON, N.J., March 18, 2019 -- Today, Coldwell Banker Real Estate LLC announced a new vision for its global brand and kicked off "Project North Star," a transparent rebrand. The brand revealed a new logo onstage at the Generation Blue Experience® in Las Vegas. The most striking addition to the logo is the star in the top right corner. The CB North Star symbolizes the brand's position in real estate as a consistent, reliable presence guiding us all home. The new CB North Star mark is a visual representation of the brand's commitment to excellence. It is clean and simple, yet elegant. It is modern, but still pays homage to the brand's storied 113-year history. The North Star also symbolizes the Coldwell Banker® network. Even in a new real estate landscape, agents remain a constant, guiding consumers as they navigate the home buying and selling process. A transparent rebrand is a bold approach. This undertaking is the brand's commitment to ingenuity in action, in this case doing things differently for the right reasons. The brand will test the new logo in real-world scenarios providing an opportunity to collect feedback. Based on the results and data collected, the brand will modify and refine materials including marketing collateral, building signs and yard signs to create a final product that represents the brand and meets the needs of the network. In keeping with the transparent process, the brand will release updates periodically on its social channels. The brand believes that this phased approach will best serve its brokers and agents, because it allows them time to plan for the transition that will begin in January 2020, while also giving them a voice in the process. Alongside the logo, the brand also announced a new mission statement, "We empower our people to leave their mark on the world of real estate," and recommitted to its core values – home, awesomeness, ingenuity and excellence. In initial research, agents across many brands had an overwhelmingly positive response to the new mission statement and core values. The mission statement had an 80 percent approval rating, each core value scored between an 86 percent and a 97 percent. In initial testing consumers, said the new logo represents an "innovative" brand 80 percent more often than the existing logo. "We wanted every single one of our agents to be on this journey with us, so we decided to take the unconventional – but crucial – step of making this a transparent rebrand," said Charlie Young, chief executive officer and president, Coldwell Banker Real Estate LLC. "Agents and brokers deserve to understand the upcoming changes; and to leverage those changes in the way that makes the most sense for their business. With something as far-reaching as a rebrand, we know that the right thing to do is give our network as much notice as possible and include them in the process. That's why we've designed this with an open, transparent structure. This rebrand is also more than just a new logo, we're recommitting to our mission and remaining laser focused on our future and our growth." "This rebrand isn't about change just for the sake of change. We wanted a logo that truly captured the essence and power of our network. That's why we chose the CB North Star," said David Marine, chief marketing officer, Coldwell Banker Real Estate LLC. "As a brand, we envision our agents and brokers as our guides, as our North Star. That's why we're making this a transparent rebrand, so they can be involved in the process." Project North Star is being supported by Coldwell Banker's longtime advertising and design agency, Siltanen & Partners. About Coldwell Banker Real Estate LLC Powered by its network of over 92,000 affiliated sales professionals in 3,000 offices across 44 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The brand's mission is to empower their people to leave their mark on the world of real estate. The Coldwell Banker brand prides itself on its history of expertise and honesty since its beginnings in 1906. The brand embraces four core values: home, awesomeness, ingenuity and excellence. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today's marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2018 and 2019 Women's Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker Real Estate give the Gen Blue® network an unbeatable edge. Coldwell Banker®, the Coldwell Banker logo, Gen Blue® and the Gen Blue Experience® are registered services marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the possibilities of Gen Blue, please visit www.coldwellbanker.com/join.
MORE >
Vanguard Properties Launches California Real Estate Ad Campaigns through the Adwerx Enterprise Automated Listing Advertising Program
MORE >
Adwerx Creates Customized Retargeting Digital Advertising Program for Luxury Portfolio International
Service will be used to market many of the world's most luxurious homes Chicago, March 6, 2019 -- Adwerx, the leading provider of automated digital advertising for the real estate industry, has created a new custom-tailored program for Luxury Portfolio International® to provide digital listing ads that will retarget the affluent consumers who visit properties on the LuxuryPortfolio.com website. Luxury Portfolio is the luxury division of Leading Real Estate Companies of the World® and markets over 50,000 luxury properties each year. Over 200 independent brokerages around the world carry the Luxury Portfolio International® designation. Luxury Portfolio was seeking a way to better serve its members that have properties listed on their site as well as build brand awareness. The company's unique position as a community of global real estate brokerages required a customized approach. Adwerx, as a leader in real estate advertising innovation, was called in to build a solution to cater to their individual needs. Ads featuring the property will be generated for all non-European-Union listings, immediately reminding luxury home shoppers of the property they previously viewed on LuxuryPortfolio.com as they browse other websites and social media platforms. Luxury property ads are automatically created for new listings and will remain active as long as the listing is up on the site. Luxury Portfolio members will enjoy comprehensive advertising until the property sells or is removed from the market. "As a company, we value innovation and finding solutions to our client's problems. Luxury Portfolio International® is an expert at helping their members market their listings and we are excited to be partnering on this initiative," stated Jed Carlson, CEO of Adwerx. "This custom program combines some of the characteristics of our Enterprise Automated Listing Advertising Program along with our proprietary retargeting service to reach these affluent and engaged consumers with relevant information." While retargeting is traditionally used in the retail space, it is seeing a new application for goods and services that have a longer purchase cycle. Retargeting is an excellent way to expand reach and increase awareness. Because interested buyers for luxury properties are located around the world, this service is particularly valuable for Luxury Portfolio's members because it allows them to capture the attention of these consumers after they leave the website. "Digital advertising is an important part of our strategy to deliver value for Luxury Portfolio members," stated Stephanie Anton, President of Luxury Portfolio International®. "In our industry, continued awareness is crucial. This always-on service works behind the scenes to achieve that goal and is available as long as agents need it. Retargeting makes sure that potential buyers are reminded of what they have viewed so that they can take a second look." To learn more about how Adwerx can work for you, please visit www.adwerx.com. About Luxury Portfolio International® (LPI) LPI (luxuryportfolio.com) is the luxury marketing division of Leading Real Estate Companies of the World®, the largest global network of premier locally branded firms dominated by many of the world's most powerful, independent luxury brands. LPI attracts a global audience of visitors from over 200 countries/territories every month and marketed over 57,000 luxury homes last year. Well Connected.™ About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served over 115,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. In addition, all NAR Members receive 15% bonus impressions on any new or renewed ad campaigns. This exclusive benefit is available through the National Association of REALTORS® REALTOR Benefits® Program.
MORE >
Wardley Real Estate Creates Las Vegas Property Ad Campaigns through the Adwerx Enterprise Automated Listing Advertising Program
MORE >
Zeitlin Sotheby's International Realty Launches Comprehensive Online Marketing Strategy with Adwerx Enterprise Automated Listings
New listing ads for Nashville area real estate will appear on popular websites and social platforms Zeitlin Sotheby's International Realty (Zeitlin SIR) is now running automated ads for its newly listed properties. The program is powered by the Adwerx Enterprise Automated Listing Advertising Program. Adwerx is the leader in providing easy and effective online ad campaigns for real estate. These ads will feature listing photos, property details, and agent contact information. Online advertising is one of the most impactful ways to reach potential homebuyers. This program generates ads from the property listing and immediately deploys to a target audience of potential homebuyers throughout the Nashville area for the first week the property is listed. These ads reach local consumers on the websites, social platforms and mobile apps they visit daily. This proven strategy is designed to make sure the property receives comprehensive visibility that goes far beyond traditional listing sites. "We have an unparalleled commitment to technology and five-star marketing for our clients, and this partnership is a good example," said Jessica Averbuch, CEO of Zeitlin Sotheby's International Realty. "The Adwerx program creates instant listing ads for our agents to help us deliver multi-platform exposure and ultimately get the best possible results for our clients." Zeitlin SIR is Nashville's premier real estate company. The company was founded in 1979 by Shirley Zeitlin and has grown to more than 140 agents and three offices. Through its charitable fund, the company has worked with a variety of local non-profit organizations, distributing support for hundreds of people living in under-resourced areas. "We are excited to welcome Zeitlin Sotheby's International Realty to our Enterprise Automated Listing Advertising Program," added Jed Carlson, CEO of Adwerx. "By automating digital ads, Zeitlin is able to maximize the immediate impact of each property as it is brought to market." Adwerx is the leader in automated digital advertising, delivering over 16.3 billion ad impressions for clients around the U.S. and Canada in real estate, mortgage, insurance, and other industries. For more on the program, please visit enterprise.adwerx.com. About Zeitlin Sotheby's International Realty With a mission of helping Middle Tennesseans find and sell luxury properties — and in listening to what the client's definition of luxury is — Zeitlin Sotheby's International Realty was founded by Shirley Zeitlin in 1979. Today, the firm has more than 140 agents, offices in Green Hills, Belle Meade and Franklin, TN, with an established record of providing exceptional service and combines local expertise with a world-renowned brand. Sotheby's International Realty® network includes 22,000 sales associates in approximately 950 offices in 69 countries and territories. Each office is independently owned and operated. For more information, visit zeitlin.com. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has over 115,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program.
MORE >
Luxury Portfolio International Charts New Course with Updated Brand and Identity
MORE >
Coldwell Banker Chicora Advantage Selects Adwerx Enterprise to Power Automated Listing Advertisements
Program helps busy brokerage deliver results for agents and clients Coldwell Banker Chicora Advantage, the number one real estate company in Northeastern South Carolina has selected Adwerx Enterprise to power listing automation for their over 190 agents in 8 offices. "Advertising listings online is very important to both our agents and their clients," said Coldwell Banker Chicora Advantage President, Brian Moxey. "Online advertising is one of the most effective ways to reach potential home buyers. Adwerx provides a solution that delights our sellers and doesn't require any additional set-up from our agents." Each ad, customizable by the agent, will deploy automatically and run for one week with the option to extend the campaign. Ads appear on Facebook, popular mobile apps and websites including local and national news outlets that consumers and potential home buyers visit on a daily basis. "For an expanding brokerage such as Coldwell Banker Chicora Advantage, a streamlined and automated advertising solution is a must," added Jed Carlson, CEO of Adwerx. "We are so honored they chose us to help empower their agents with great listing solutions." The Adwerx Enterprise Automated Listing Program launched in 2017 and has seen rapid adoption with the country's most innovative brokerages. Agents have credited the program with helping them win more listings and delight their sellers with instant marketing solutions. A recent survey showed that 94% of agents saw the technological advantage as a major asset when used in listing presentations. About Coldwell Banker Chicora Advantage Coldwell Banker Chicora Advantage is the premier real estate company in Horry and Georgetown counties since 1972 and #1 in the Coastal Carolinas Association of REALTORS MLS, with $460 million in closed sales volume and 2,441 closed sales transactions in 2018. Chicora Advantage was founded in Myrtle Beach, SC in 1972 and joined Coldwell Banker in 2000. Chicora Advantage is staffed by more than 190 real estate agents in 8 offices in North Myrtle Beach, Myrtle Beach, Carolina Forest, Surfside, Pawleys Island and Georgetown.Chicora Advantage is a part of a much larger Coldwell Banker enterprise, including Coldwell Banker Sea Coast Advantage which is staffed by more than 580 real estate agents in 19 offices in Wilmington (Autumn Hall, Midtown and Porters Neck), Leland, Jacksonville, Carolina Beach, Topsail Island, Hampstead, Southport, Sneads Ferry, South Brunswick, Oak Island, Holden Beach and Calabash, and Coldwell Banker Advantage with offices in Raleigh, Fayetteville and Southern Pines. Together, these 43 offices and more than 1,200 agents closed nearly $4 billion in sales in 2018. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has over 115,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. In addition, all NAR Members receive 15% bonus impressions on any new or renewed ad campaigns. This exclusive benefit is available through the National Association of REALTORS® REALTOR Benefits® Program.
MORE >
Coldwell Banker Southern Homes Joins Adwerx Automated Listing Advertising Program
MORE >
Better Homes and Gardens Real Estate Launches No-Cost Automated Social Media Advertising for Every Brand Listing
Brand Listings Appear Front and Center in the Social Media Feeds of High-Value Prospective Clients with the Click of a Button MADISON N.J. (Jan. 28, 2019) — Better Homes and Gardens® Real Estate LLC announced today the official launch of Boost by HomeSpotter-- a fully brand-funded social media advertising service-- to its affiliated agents in the United States, Canada and Jamaica, in partnership with digital marketing company HomeSpotter LLC. Through this innovative marketing platform, the brand is covering the cost of multi-day, targeted social media advertisements for all brand listings, empowering affiliated sales professionals to stretch their own marketing dollars in new and innovative ways. The program offers premium placements of affiliated agents' listings in targeted social media feeds. While other programs prioritize general banner ad placements in broad digital campaigns to build impression quantity, the Better Homes and Gardens Real Estate program offers in-feed advertising within Facebook and Instagram, which favor both impression quality and reach.The program's social media listing advertisements are supported by an intelligent, data-driven algorithm reaching up to 2,000 individuals identified as likely homebuyers based on specific property and demographic criteria. Affiliated Better Homes and Gardens Real Estate agents can easily engage in the conversations with prospective clients as they receive automatic notifications from the program when an individual comments on, likes, or shares the agent's post. This allows for two-way, instant communication with the goal of forming relationships and transforming leads to sales. "All agents and sellers deserve their listings to have the most comprehensive marketing campaigns possible," said Jennifer Marchetti, chief marketing officer, Better Homes and Gardens Real Estate. "Our affiliated agents can now walk into every listing presentation with extreme confidence knowing they are supported by an automated, data-driven, effective marketing campaign funded by their brand, allowing them the opportunity to put their own, hard-earned dollars into expanding their marketing initiatives further than they could before." When a new Better Homes and Gardens Real Estate listing goes on the market, the listing agent will receive a branded email with a pre-generated advertisement for the listing that can be approved and scheduled to launch in less than 10 seconds. Ad headlines and content are automatically chosen to maximize engagement and optimize traffic, clicks and leads. The advertisements feature a photo of the home, key content, the Better Homes and Gardens Real Estate company and agent branding, which includes their headshot and contact information. The proprietary algorithm has already been optimized based on the home's location, price and key features to ensure advertising efficacy on Facebook and Instagram. Affiliated agents have the power to further customize their advertisements using their knowledge of the listing thanks to personal dashboards and deep integrations with the brand's data platforms.Better Homes and Gardens Real Estate brokers and managers can review and track the campaigns for listings in their offices or companies to help support the agent's success. With the national launch of this program, the brand's network of more than 12,000 affiliated agents can compete for listings with the advantage that their brand partner is supporting their efforts with data-driven, automated, listing-specific social media advertising in their target markets. After the three-day boost period, affiliated agents have the option to extend the customized campaigns at a significant discount. Initial results of the program show that affiliated agents with the Better Homes and Gardens Real Estate network have launched more than 8,000 campaigns, generating more than nine million views, approximately 15,000 social interactions, 750,000 visits to bhgre.com and 7,000 website registrations and targeted leads. To learn more about how Better Homes and Gardens Real Estate can fuel your real estate business, visit bhgre.com. About Better Homes and Gardens Real Estate LLC Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to affiliated brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. The growing Better Homes and Gardens® Real Estate network includes more than 12,000 independent affiliated sales associates and approximately 360 offices serving home buyers and sellers across the United States, Canada, Jamaica and The Bahamas. The brand announced its expansion into Australia and New Zealand in April of 2018. Better Homes & Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is independently owned and operated. About HomeSpotter HomeSpotter LLC is the industry-leading software product suite for real estate agents, brokers, and MLS providers to build and strengthen customer relationships. Boost automates digital marketing at scale, enabling agents to expand their spheres and impress sellers. Connect gives buyers amazing branded search and agent collaboration tools to carry in their pocket. Spacio's intelligent open house solution streamlines outdated real estate processes and captures every opportunity. HomeSpotter is headquartered in lovely Minneapolis, MN, with offices in Los Angeles, New York, and Vancouver.
MORE >
Over 1 in 10 Homes Listed in the U.S. Have Digital Ads Powered by Adwerx Enterprise in 2018
MORE >
Coldwell Banker Hickok and Boardman Realty Partners with Adwerx an Automated Listing Advertising for Northern Vermont
Properties listed with Coldwell Banker Hickok & Boardman Realty will receive a comprehensive digital advertising launch through the Adwerx Enterprise Automated Listing Program DURHAM, N.C., Jan. 15, 2019 -- Coldwell Banker Hickok & Boardman Realty today announces that it has activated the Adwerx Enterprise Automated Listing Advertising Program to showcase its listings in Northern Vermont. Adwerx has developed an easy-to-adopt advertising platform to allow businesses to create customized ads at scale. The Adwerx Enterprise Automated Listing Advertising Program has seen widespread adoption throughout the industry with one in ten properties for sale in the United States in 2018 advertised through Adwerx. These ads have been seen over 2.4 billion times. The ads for homes represented by Coldwell Banker Hickok & Boardman Realty are designed to launch as soon as the property is listed in the local multiple listing service. Each advertisement automatically generates with the listing photo, agent contact information, and brokerage branding and these ads reach potential home buyers by appearing on the websites and mobile apps they visit most each day. "One of our core company values is to be a trusted source of innovative real estate solutions for our clients," said Leslee MacKenzie, President/Owner of Coldwell Banker Hickok & Boardman Realty. "These ads showcase the beauty of our listings and make sure each property gets the biggest launch possible while allowing our agents to spend their time meeting with clients, not building ads." Coldwell Banker Hickok & Boardman Realty has been dedicated to serving people, community, and the love of homes locally since 1958. Headquartered in Burlington, Vermont, the company serves Northwest Vermont, including Chittenden, Addison, Franklin, and Grand Isle Counties. The company is recognized for its extensive training programs for Agents, and premium real estate services for home buyers and sellers as illustrated by a 98% satisfaction rating from past clients. "We are proud to welcome Coldwell Banker Hickok & Boardman Realty to the program," added Jed Carlson, CEO of Adwerx. "Our experience in promoting real estate listings around the country has helped us to devise a system that works seamlessly for agents and sellers." To learn more about how Adwerx Enterprise serves real estate brokerages, please visit https://enterprise.adwerx.com/. About Coldwell Banker Hickok & Boardman Realty Coldwell Banker Hickok & Boardman Realty has a proven track record as the trusted source of innovative real estate solutions for home buyers, sellers, and REALTORS® throughout Northwest Vermont. Headquartered in Burlington, with a real estate sales center in St Albans, the firm is the leading real estate company in northwest Vermont and recognized among the top 52 of all Coldwell Banker offices nationwide. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx's comprehensive reporting and training help businesses navigate the complex world of online advertising with ease. Adwerx has over 115,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com.
MORE >
Coldwell Banker Premier Properties Brings the Adwerx Automated Listing Advertising Program to Florida's East Coast
MORE >
Berkshire Hathaway Homeservices Koenigrubloff Realty Group First to Launch Homesnap's Facebook Dynamic Ads
Chicago - Berkshire Hathaway HomeServices KoenigRubloff Realty Group has announced that it is the first residential brokerage in the nation to launch Facebook Dynamic Ads for Real Estate through Homesnap. Facebook's Dynamic Ads for Real Estate program (DARE) allows brokerages to target likely home buyers based on their own home searches. The fully automated platform learns consumer preferences from searches they've conducted on the brokerage website and on the Homesnap app or website, and then matches them to BHHS KoenigRubloff properties that are currently for sale. Personalized listing ads then appear in the consumer's Facebook news feed, providing valuable exposure for home sellers and relevant properties to home buyers. Seamless integration with KoenigRubloff.com connects potential buyers directly to the property detail page, which features the KoenigRubloff listing agent. Nancy Nagy, KoenigRubloff CEO, said, "We are pleased to be the first residential real estate brokerage in the nation to offer DARE. Our agents and their clients appreciate that DARE is a completely automated program that allows us to reach consumers with properties that meet their unique search criteria, and the dynamic technology means that the information they receive is always accurate and up-to-date." "DARE for Real Estate through Homesnap offers a considerable benefit for KoenigRubloff's agents and their clients. It puts homes in front of the potential buyers who are most likely to be interested in those properties, leading to an extremely efficient and targeted marketing opportunity," said Tim Condon, SVP of Engagement and Marketing at Homesnap. For more information about DARE through Homesnap, please visit http://www.homesnap.com. About Berkshire Hathaway Homeservices Koenigrubloff Realty Group Berkshire Hathaway HomeServices KoenigRubloff Realty Group is a full-service real estate firm with nearly 1,500 real estate professionals and staff in 23 offices serving customers throughout the Chicago metropolitan area, the North Shore, Western Suburban communities and Harbor Country, Michigan. Deep local roots are complemented by the global reach of Berkshire Hathaway HomeServices, a leading real estate brand in the nation. Affiliated and ancillary services in the form of HomeServices Lending, Fort Dearborn Title, and HomeServices Insurance complete the comprehensive services offered to clients. Visit http://www.koenigrubloff.com. About Homesnap With easy-to-use mobile technology fueled by unmatched, real-time data intelligence, Homesnap is changing the way real estate agents connect with consumers and serve their clients. The industry-endorsed Homesnap platform leverages real-time data from 175 MLSs to empower millions of consumers each month with a superior home search experience, while providing over 80% of U.S. agents with access to powerful mobile tools that automate their work and accelerate their success. With the Homesnap mobile app, the highest rated consumer home search application; Homesnap Pro, the industry-standard mobile business platform for agents; and the Homesnap national home search portal, a joint venture with the industry-backed Broker Public Portal, the integrated Homesnap platform is transforming the industry by bringing real-time to real estate. More information can be found at http://www.homesnap.com.
MORE >
Coldwell Banker Home Town Realty Brings Adwerx Enterprise to West Virginia and Western Maryland
MORE >
Berkshire Hathaway HomeServices Hodnett Cooper Real Estate Chooses Adwerx For Golden Isles Area Listing Ads
Advertisements showcasing new listings will appear on popular websites and social media Berkshire Hathaway HomeServices Hodnett Cooper Real Estate today announces that it will offer property listing ads through the Adwerx Enterprise Automated Listing Advertising Program. These ads will showcase coastal Georgia property listings to potential buyers and will contain property pictures, brokerage branding, and agent contact details. The Adwerx Automated Listing Advertising Program was designed to provide brokerages and the agents they serve with an advertising system that is easy to implement and provides immediate coverage as soon as a property is publicly listed for sale. Ads automatically surface on websites and social media sites including Instagram to reach potential buyers in the local target area. "The Adwerx program helps us promote the beauty of our listings in ads that automatically appear online," said Missy Neu, Vice President of Business Development. "Agents can see the results and share the data with their sellers." Berkshire Hathaway HomeServices Hodnett Cooper Real Estate is a family-owned and operated company with over 70 licensed professionals across four offices in the Golden Isles area of Georgia. Roy Hodnett and his daughter Pat Hodnett Cooper are at the helm of the real estate team and have been assisting clients in the Golden Isles real estate market for over 30 years. As a Berkshire Hathaway HomeServices affiliate, Hodnett Cooper Real Estate is the premier real estate company in southeast coastal Georgia. "Online ads are a quick and effective way to market a property," added Jed Carlson, CEO of Adwerx. "We developed our Automated Listing Advertising Program to serve successful brokerages like Berkshire Hathaway HomeServices Hodnett Cooper Real Estate." The Adwerx Automated Listing Program has served over 2.4 billion impressions, and has become the gold standard in listing advertising for real estate. Agents using the program report a high level of satisfaction from their sellers who see their home listed for sale when they are browsing the internet. To learn more, please visit https://enterprise.adwerx.com. About Berkshire Hathaway HomeServices Hodnett Cooper Real Estate Berkshire Hathaway HomeServices Hodnett Cooper Real Estate is a family-owned and operated company with four offices throughout the Golden Isles, offering a full range of real estate services including real estate sales, residential rentals, property management and commercial sales. The brokerage is the premier real estate company in southeast coastal Georgia with a professional and diverse team of agents. Visit www.BHHSHodnettCooper.com. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx's comprehensive reporting and training help businesses navigate the complex world of online advertising with ease. Adwerx has over 115,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com.
MORE >
Coldwell Banker Griffith & Blair Joins Adwerx Enterprise Automated Listing Advertising Program
MORE >
Coldwell Banker Select Chooses Adwerx Enterprise Automated Listing Advertising Program To Promote Listings
Newly listed properties will be automatically advertised to potential buyers in Oklahoma DURHAM, N.C., Nov. 8, 2018 -- Coldwell Banker Select is adopting the Adwerx Enterprise Automated Listing Advertising Program to create listing advertisements for properties listed by Coldwell Banker Select agents throughout Oklahoma. Adwerx, the leader in automated digital advertising, has created a system that uses the listing feed to instantly create attractive ads and deploy them to potential buyers. In order to capitalize on the important first week of a new listing, Adwerx Enterprise makes sure ads launch as soon as a listing goes live. These ads display a listing photo, agent contact information, and Coldwell Banker Select branding. To heighten interest in the property, ads are shown on popular websites as well as mobile apps and social media, such as Facebook and Instagram. This systematic approach also includes reporting for agents and sellers on where the ad has been shown. "Technology is changing at a rapid rate and we are determined to move at the pace of innovation in our industry," said Bryan Sheppard, President & CEO of Coldwell Banker Select. "Adwerx Enterprise makes it easy for our agents to market listings and ensures each property receives a comprehensive digital ad campaign. Adwerx combined with our existing marketing plans for our agents puts Coldwell Banker Select head and shoulders above our competition in marketing properties for sale." "We are privileged to be able to work with great real estate companies such as Coldwell Banker Select," added Jed Carlson, CEO of Adwerx. "The Adwerx Enterprise Automated Listing Advertising Program helps agents streamline their online advertising so they can focus on providing client care." Listings displayed using the Adwerx Enterprise Automated Listing Advertising Program have received over 2.4 billion impressions. Over 10 percent of all residential single-family homes marketed in the United States have been advertised using this system, which has become a standard in the real estate industry. About Coldwell Banker Select Coldwell Banker Select is the largest real estate company in the state of Oklahoma, with operations in the Tulsa and Oklahoma city areas. The firm has 16 offices with 700-plus agents across Oklahoma. According to Real Trends, CB Select had 7,797 transaction sides in 2017 and $1.389 billion in sales volume. Learn more at https://www.cbtulsa.com. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx's comprehensive reporting and training help businesses navigate the complex world of online advertising with ease. Adwerx has over 115,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com.
MORE >
Professional Realty Services International Chooses Adwerx Enterprise to Power Ad Campaigns
MORE >
RLAH Real Estate Adopts Adwerx Enterprise Automated Listing Advertising Program
Online ads deliver wide exposure for newly listed properties in the Washington DC area Durham, N.C (October 18, 2018) — RLAH Real Estate, a real estate brokerage based in Washington D.C., announces that it is using the Adwerx Enterprise Automated Listing Advertising Program to create comprehensive online advertising for home sellers. The ads deploy as soon as a property is publicly listed for sale and are automatically sized to suit multiple platforms and contain property photos, agent contact information, and brokerage branding. Online advertising is one of the most effective ways to reach a highly-targeted audience. Adwerx uses the latest in retargeting to hone in on the potential buyers in the local marketplace. Ads run during the first week of the listing to maximize interest and appear on social media, news and entertainment websites, and popular mobile apps. "RLAH Real Estate agents are committed to delivering the highest level of service, excellence and customer satisfaction. Effective marketing is a large part of that," said Justin Levitch, President of RLAH Real Estate. "The Adwerx Automated Listing Advertising Program gives our agents easy and effective campaigns that their sellers can see for themselves." RLAH Real Estate was established in late 2012 and has 200 agents in five offices around the greater Washington D.C. area. The company focuses on leveraging its generational knowledge of the community to inform and serve clients. RLAH Real Estate is a radically different kind of real estate company. It's not about listings, or location. It's about lifestyle. "Advertising gives sellers confidence that their homes are being effectively marketed. We are excited to welcome RLAH Real Estate to our program," added Jed Carlson, CEO of Adwerx. About RLAH Real Estate When it comes to residential real estate in the greater Washington, D.C., area, buyers and sellers may perceive a range of choices among those professionals seemingly at the ready to serve them. The very experienced and dynamic individuals of RLAH Real Estate, however, make the choice obvious. RLAH embodies a community dedicated to integrity and service, and to evolving to meet the ever-changing challenges of a market on the move. From pied-à-terre to palace, from Dupont to Damascus, RLAH's seasoned and savvy experts offer unsurpassed dedication to clients. You will know us by our reputation. You will love us for our deeds. Learn more at http://www.rlahre.com. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 115,000 real estate customers across the US, Canada, and Australia. Adwerx was ranked on the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 & 2018 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.
MORE >
NP Dodge Becomes First Omaha Independent Brokerage to Utilize the Adwerx Enterprise Automated Listing Advertising Program
MORE >
Coldwell Banker Heritage Implements Adwerx Enterprise Automated Listing Advertising Program
Online listing ads for Coldwell Banker Heritage will display as soon as a property is listed DURHAM, N.C., Oct. 11, 2018 -- Coldwell Banker Heritage, the largest real estate company in the Dayton, Ohio region, today announces that it has joined the Adwerx Enterprise Automated Listing Advertising Program. The service provides targeted digital listing ads for properties listed by Coldwell Banker Heritage agents. Adwerx Enterprise uses Coldwell Banker Heritage's publicly facing listing feed to deliver listings ads that are automatically generated and launched without needing to be individually created. Each ad contains a listing photo, key property details, agent contact information, and brokerage branding. Ads are targeted to potential buyers within the listing's local area on popular websites, mobile apps, and social media, including Facebook and Instagram. "Listing ads are one of the ways we provide comprehensive marketing for properties listed by Coldwell Banker Heritage agents," added Ron Sweeney, Managing Partner of Coldwell Banker Heritage. "This tool delivers instant coverage for our sellers." Founded in 1967, Coldwell Banker Heritage is locally owned and also globally connected, delivering maximum value for sellers. With nine offices and over 450 real estate professionals, Coldwell Banker Heritage provides real estate services in southwest Ohio and Richmond, Indiana. The firm contributes to local charities, such as Dayton Habitat for Humanity, and is deeply involved in the community. "We are excited to welcome Coldwell Banker Heritage into the Adwerx Enterprise Automated Listing Advertising Program," added Jed Carlson, CEO of Adwerx. "Listing advertisement makes sure properties get noticed and it's our job to make it easy for agents to offer this service to their clients." The ads are now live and displaying in Coldwell Banker Heritage's local markets. About Coldwell Banker Heritage Coldwell Banker Heritage is the Dayton region's largest real estate company with over 450 real estate professionals and 9 offices throughout southwest Ohio and Richmond, Indiana. Learn more at www.coldwellbankerishome.com. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for franchises, real estate brokerages, and other businesses. By automating some of the most complex digital advertising functions, Adwerx makes it easy to create effective branding campaigns. Adwerx's comprehensive reporting and training help businesses navigate the complex world of online advertising with ease. Ads powered by Adwerx have received billions of impressions on the most widely read news sites, social media, and mobile platforms. Adwerx has over 115,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com.
MORE >
DFH Real Estate Selects Adwerx Enterprise Automated Listing Advertising Program
MORE >
CENTURY 21 Arizona Foothills Opts For Adwerx Enterprise Automated Listing Program to Power Local Ads
Local advertising delivers comprehensive marketing for newly listed properties DURHAM, N.C., Sept. 18, 2018 -- CENTURY 21 Arizona Foothills, a full-service real estate company serving Maricopa and Pinal Counties, today announces that it is using the Adwerx Enterprise Automated Listing Program to deliver real estate ads for newly listed properties. The advertisements launch as soon as an eligible property is publicly listed, and appear on widely trafficked websites, mobile apps, and social media platforms. All Adwerx Enterprise listing advertisements contain a photo, listing description, brokerage branding and agent contact information. The ads are automatically targeted to reach a local audience of potential buyers. "We are excited to partner with Adwerx to boost the online listing presence of CENTURY 21 Arizona Foothills and its agents," said Floyd Scott, President of CENTURY 21 Arizona Foothills. CENTURY 21 Arizona Foothills began its real estate journey in 1988 as a small, non-branded boutique office with just four agents called Ahwatukee Foothills Realty. One year later, it joined the CENTURY 21® family. Currently, CENTURY 21 Arizona Foothills has 10 offices and approximately 430 agents to serve the Greater Phoenix area. "Online advertising is essential to the agent's toolkit for listing properties," added Jed Carlson, CEO of Adwerx. "We are excited to provide this solution to CENTURY 21 Arizona Foothills." About CENTURY 21 Arizona Foothills Founded in 1988 with just four agents, CENTURY 21 Arizona Foothills has grown to be Arizona's premier real estate company with 10 offices strategically spread out across the Phoenix area. We are a full-service company setup to handle all your real estate needs, including buying and selling, relocation services, property management and commercial sales and leases. CENTURY 21 Arizona Foothills has grown and prospered by always putting our clients' interests first. Without satisfied clients, we would not exist today. There is simply no substitute for integrity in all our actions. The road from your dream to your new front door can be a long one, but it is a path we know well, every step of the way. About Adwerx Adwerx automates digital advertising for franchises, real estate brokerages, and other businesses. Ads powered by Adwerx have received billions of impressions on the most widely read news sites, social media, and mobile platforms. Adwerx's comprehensive reporting and training helps businesses navigate the complex world of online advertising with ease. Adwerx has over 115,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com.
MORE >
ERA Sellers and Buyers Announces Strategic Advertising Partnership with Adwerx Enterprise
MORE >
Old Colony, REALTORS Chooses Adwerx Enterprise Automated Listing Advertising Program to Power Local Listing Ads
Advertisements showcase newly listed properties to consumers on popular websites DURHAM N.C. — Old Colony, REALTORS®, West Virginia's premier real estate company, announces that it is adopting the Automated Listing Advertising Program from Adwerx Enterprise to deliver local listing ads. These ads automatically incorporate the photos and details for newly listed homes and combine them with agent contact information and brokerage branding to provide a comprehensive and effective campaign. Adwerx developed the Automated Listing Advertising Program to give brokerages an advertising solution that suits the needs of busy agents. Ads run during the first week of a new listing when interest is at a peak and run on websites, mobile apps, and social media sites that consumers visit most. Agents receive complete reporting on where an ad has run so they can share up-to-date feedback with their clients. "As our business has evolved, our marketing and advertising strategy has too," said Tommy Dunbar, Executive Vice President, Old Colony, REALTORS®. "Adwerx gives our sales associates a powerful advertising tool to impress and delight their sellers." Since 1944, Old Colony has helped families across the region buy and sell homes. With eight offices and close to 200 sales associates, Old Colony strives to achieve complete client satisfaction based on professionalism, expertise, and innovation. Old Colony Sales Associates represent the finest professionals and work as a team to deliver extraordinary services and marketing to buyers and sellers. "Creating advertising that works for busy real estate professionals is our passion," added Jed Carlson, CEO of Adwerx. "We are excited to work with Old Colony, REALTORS® on rolling out this program to their sales associates." A recent report from Adwerx and REAL Trends found that brokers and agents can often have differing priorities when it comes to marketing and technology. The report advised that brokers should consider implementing enterprise technology solutions that incorporate both branding and sales goals. To learn more and download a copy of the report, please visit https://enterprise.adwerx.com/2018-marketing-analysis. About Old Colony, REALTORS® Old Colony, REALTORS® is the region's largest independently owned real estate company. Serving the Kanawha Valley, Raleigh County and southern West Virginia, Morgantown and North Central West Virginia, Cabell and Wayne Counties, Ashland and Southeastern Ohio. Old Colony was founded in 1944 in Charleston, West Virginia. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 115,000 real estate customers across the US, Canada, and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.
MORE >
Coldwell Banker Triad Implements Adwerx Automated Listing Advertising Program
MORE >
Adwerx Named to Inc. 5000 List For Second Year in a Row
Adwerx is ranked among the country's most dynamic businesses DURHAM, N.C., Aug. 15, 2018 -- Inc. magazine has announced that Adwerx, a leading provider of localized digital advertising, has been ranked in 2246th place on the 37th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy's most dynamic segment—its independent small businesses. Microsoft, Dell, Domino's Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000. "To be on this list for the second time is very exciting, and shows just how effective what we are doing is for the clients we serve," said Adwerx CEO Jed Carlson. "In just one year, we've doubled our reach inside the real estate industry and we are continuing our expansion to other businesses who need digital advertising to grow their marketing reach." To date, Adwerx has delivered over 13 billion ad impressions for real estate agents, brokers, financial services providers, mortgage lenders, and other businesses across the web's most popular websites, mobile apps, and social media platforms. Over 115,000 real estate agents have made Adwerx an essential part of their marketing program; top brokerages including RE/MAX have adopted the Adwerx Automated Listing Advertising Program for their agents around the U.S. Headquartered in the American Tobacco Campus, Adwerx has 75 employees and continues to develop new products designed to create lasting connections online that lead to increased sales and revenue. Not only have the companies on the 2018 Inc. 5000 been very competitive within their markets, the list as a whole shows staggering growth compared with prior lists. The 2018 Inc. 5000 achieved an astounding three-year average growth of 538.2 percent, and a median rate of 171.8 percent. The Inc. 5000's aggregate revenue was $206.1 billion in 2017, accounting for 664,095 jobs over the past three years. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at https://www.inc.com/inc5000/index.html. "If your company is on the Inc. 5000, it's unparalleled recognition of your years of hard work and sacrifice," says Inc. editor in chief James Ledbetter. "The lines of business may come and go, or come and stay. What doesn't change is the way entrepreneurs create and accelerate the forces that shape our lives." About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 115,000 real estate customers across the US, Canada, and Australia. Adwerx was ranked on the Inc. 5000 list of America's Fastest Growing Private Companies in both 2017 & 2018, and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com. Methodology The 2018 Inc. 5000 is ranked according to percentage revenue growth when comparing 2014 and 2018. To qualify, companies must have been founded and generating revenue by March 31, 2014. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2017. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2014 is $100,000; the minimum for 2017 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.'s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000. About Inc. Media Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today's innovative company builders. Inc. took home the National Magazine Award for General Excellence in both 2014 and 2012. The total monthly audience reach for the brand has been growing significantly, from 2,000,000 in 2010 to more than 18,000,000 today. For more information, visit www.inc.com. The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates the remarkable achievements of these companies. The event also offers informative workshops, celebrated keynote speakers, and evening functions. For more information on Inc. and the Inc. 5000 Conference, visit http://conference.inc.com/.
MORE >
Elite Pacific Properties Selects Adwerx Enterprise to Power Hawaii Real Estate Ads
MORE >
United Real Estate Selects Adwerx Enterprise to Power Automated Listing Advertising Program
Real estate listing ads automatically launch to time with property debut DURHAM, N.C. — United Real Estate, a national franchise with over 3,600 agents, today announces that it is using the Adwerx Enterprise Automated Listing Advertising Program to deliver digital advertisements for new listings. The ads feature property imagery, brokerage branding, and agent contact information all automatically compiled and deployed as soon as the listing is made public. Digital advertising remains one of the most efficient and effective ways to reach consumers. The listing ads are targeted based on location and online behavior and run for one week timed to the property launch. Agents can customize and extend the campaign as needed, and are also provided with complete reporting to share with their clients. "Our goal as a company is to make certain our agents have the training and tools they need to become and remain the residential real estate micro local market expert for buyers and sellers in the communities they serve," said Dan Duffy, CEO, United Real Estate. "We seek to select partners that offer services and products that complement and easily work with our robust agent productivity platform. Our strategic relationship with Adwerx will allow all of our agents to effectively market themselves and their listings in a digital format to better build their agent brand, grow their customer base and help more consumers realize their home ownership dreams." United Real Estate and Adwerx have both been named to the Inc. 5000, a list of the fastest-growing private companies. United recently announced that it saw over 106 percent growth in agent count during the first quarter of 2018. The company has expanded in both office and agent count due to its agent-centric commission-based business model and its full-service solutions designed to provide agents with the latest training, marketing, and technology tools. United Real Estate was also recently ranked among Entrepreneur's Franchise 500 and was awarded a top 25 position on Entrepreneur's Top New Franchise list. "United Real Estate is known for their innovative approach to real estate and that includes incorporating up-to-the-minute technology like our Automated Listing Advertising Program," added Jed Carlson, CEO of Adwerx. "Agents need every tool at their disposal in this fast-moving real estate climate. Our product is designed to provide property visibility while not interrupting the agent's workflow." A recent study by Adwerx and REAL Trends showed that while brokers and agents often have different priorities for marketing initiatives, online advertising satisfies both by providing brokerage branding as well as immediate local visibility for agents and the properties they represent. To learn more, please visit https://adwerx.io/marketing-analysis. About United Real Estate United Real Estate – a division of the United Real Estate Group – was founded with the purpose of offering solutions to the challenges facing agents in the residential real estate brokerage industry. Providing the latest training, marketing and technology tools to both agents and brokers under a 100-percent commission strategy, United Real Estate makes it more profitable for an agent to sell real estate and for real estate brokers to leverage a complete system to better grow a successful, thriving real estate brokerage. Named as a "frontrunner" in the real estate industry in 2013, "part of the next generation of real estate brokers" in 2014 by the Swanepoel TRENDS Report, as well as being listed in the "Power 200 Most Influential" from 2015-2018 by Swanepoel Power 200. United Real Estate has more than 75 offices and over 3,600 agents. Through a worldwide franchise solution, United continues to rapidly expand and was named to the Inc. 5000 fastest growing private companies in 2015-2017 and 2018 Entrepreneur Franchise 500® – Ranked in Top 100 New Franchises, Top Franchise and Top Brands. Driven by an unwavering commitment to giving back, a pillar of United's core values and guiding principles, United Real Estate is proud to support and partner with Autism Speaks, the world's leading autism science and advocacy organization, as United's charity of choice. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 115,000 real estate customers across the US, Canada and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.
MORE >
Berkshire Hathaway HomeServices Verani Realty Rolls Out Automated Listing Ads with Adwerx Enterprise
MORE >
CENTURY 21 American Homes Selects Adwerx For Digital Listing Advertisement Strategy
Advertisements will help build buzz for newly listed properties DURHAM N.C.– CENTURY 21 American Homes, a brokerage serving the New York metropolitan area, today announces it is utilizing the Adwerx Enterprise Automated Listing Advertising Program to provide digital advertisements for newly listed properties. Residential properties listed by CENTURY 21 American Homes will receive maximum visibility through the ads which launch automatically as soon as a property is publicly displayed, capturing attention during the crucial first week of a new listing. These listing ads are optimized to comply with all regulations and are targeted based on location and lifestyle. Ads appear on the popular websites, news outlets, and social media that prospective buyers visit most frequently. Agents can customize the ads or extend the campaign as needed and they receive a full report on the ad's engagement to share with their sellers. "We are committed to helping our agents bring their careers to a higher level and increasing both their effectiveness and productivity. Choosing the right technology is a huge part of that," said Mike Litzner, Broker CENTURY 21 American Homes. "Adwerx enhances what our agents do for their sellers without adding to their workload, making it a perfect fit for our brokerage." With over 700 agents in 14 offices, CENTURY 21 American Homes has become one of the fastest growing real estate brokerages across Long Island, Queens, and Brooklyn. CENTURY 21 American Homes ranks among the Top 20 real estate companies in North America for the Century 21 franchise, as measured by sales volume. "Online advertising is one of the most effective ways to reach consumers and build brand awareness," added Jed Carlson, CEO of Adwerx. "We are excited to be working with CENTURY 21 American Homes to build ads that delight sellers and help agents win more listings." To learn more, please visit www.adwerx.com/enterprise. About CENTURY 21 American Homes With some of the industry's most successful agents, CENTURY 21 American Homes serves the New York Metropolitan Real Estate Marketplace. Our understanding of the area and involvement in the community allows us to satisfy the unique requirements of home buyers and sellers alike. We have built our reputation on extraordinary service and professionalism. Our company is comprised of people who live and work in the surrounding communities. We have personal knowledge of each neighborhood's nature and growth possibilities. Whether your focus is schools, shopping, transportation, or recreational facilities, our associates will draw upon their knowledge of local areas to find the ideal property to meet your needs. If you have any real estate questions about our services or if you are looking for properties in Nassau, Suffolk, Queens, or Brooklyn we can help. Please contact us at http://c21amhomes.com to set up a free no-obligation consultation! About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 115,000 real estate customers across the US, Canada, and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.
MORE >
Boost by HomeSpotter Launches New Tools to Simplify Critical Broker Tasks
MORE >
Adwerx Adds Instagram to Popular Automated Listing Advertising Program
Over 1.8 billion listing ad impressions have been seen by potential buyers Durham, N.C. — Adwerx announces that it has incorporated ads on Instagram into its highly regarded Automated Listing Advertising Program. Instagram has rapidly become one of the most popular social networks with over 800 million active monthly users. The addition adds to Adwerx's ability to provide real estate agents with comprehensive visibility for their real estate listing ads. New automation partners will be automatically enrolled into the Instagram advertisements. In a little over one year, the Adwerx Enterprise Automated Listing Advertising Program has seen widespread adoption across the residential real estate industry with over 50 regional and national brokerages signed and a potential total of 150,000 agents enrolled in the system. The innovative program connects directly with multiple listing services, so that listing ads go live as soon as a property is publicly launched. Ads appear on a variety of popular websites and social networks. With homes going under contract in under one month in many markets across the country, this program is essential for generating high visibility in a short amount of time. "We are so gratified by the industry's response to this program," said Jed Carlson, CEO of Adwerx. "Our mission is to make digital advertising simple and effective for agents and brokers so they can focus on business growth." Adwerx also recently announced integrations with top transaction management platforms. SkySlope and dotloop that will guarantee that the seller of the property sees the ads as soon as they launch in their marketplace. Agents can also provide their sellers with a complete report detailing an ad's reach and range. This information gives sellers the assurance that their home is being completely and comprehensively marketed online and leads to a higher rate of seller satisfaction. "Our agents' feedback on the Automated Listing Advertising Program has been highly positive," said Thad Wong, co-founder of @properties, the first real estate brokerage to adopt the program. "We are committed to providing helpful solutions, and our agents have seen the digital ads directly increase their bottom line by helping them increase client satisfaction and earn more listings." Adwerx is dedicated to helping individual agents achieve maximum visibility for their listings and their personal brands. To date, Adwerx has served over 13 billion ad impressions for agents and brokers across the most popular websites, mobile apps, and social media. To learn more about the Automated Listing Advertising Program, please visit http://adwerx.com/enterprise. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 115,000 real estate customers across the US, Canada, and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.
MORE >
Adwerx Launches Integration with Dotloop for Top Real Estate Agents
MORE >
SkySlope Integrates Adwerx Enterprise to Streamline the Listing Process
New partnership brings popular tools serving the real estate community Sacramento, California — SkySlope, the leading provider of transaction management software, has added Adwerx, the top provider of digital advertising for real estate, to its growing list of integrations. Adwerx creates powerful ads and immediately puts them in front of a relevant group of local prospects on the websites they're already visiting. The partnership brings the two products together in a single workflow for agents and brokers and is available for all Adwerx Enterprise brokerages that are using the company's popular Automated Listing Advertising Program. Every time a seller is added in SkySlope, the information is automatically synced with Adwerx — eliminating double entry and streamlining the listing process. This will ensure that the seller will see the ads marketing their property as soon as the advertisements are live online. Adwerx creates listing ad campaigns that are targeted based on the property address and use behavioral targeting and other key factors to reach the largest pool of potential buyers. This added exposure gives sellers the confidence to know that their homes are being extensively marketed on the popular media outlets and social media websites that people visit every day. SkySlope's cloud-based digital transaction management platform is used by over 1,800 brokerages covering 5,000 offices, powering 160,000 agents to initiate nearly 2 million real estate transactions a year. "We're always looking for more ways to empower agents and make their lives easier," says SkySlope's CEO, Tyler Smith. "Many of the top producing agents across the country were already using Adwerx and SkySlope. Our integration simplifies their workflow and saves them a ton of time. The decision to partner with Adwerx was really a no-brainer." "Adwerx and SkySlope are both dedicated to providing powerful technology that simplifies important tasks in the real estate process," added Jed Carlson, CEO of Adwerx. "Working together is going to provide value to brokers, agents, and the clients they serve." About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 115,000 real estate customers across the US, Canada and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com. About SkySlope Established in 2011, SkySlope is a comprehensive platform for real estate professionals to manage real estate transactions from anywhere at any time. SkySlope streamlines the transaction process so real estate professionals can focus on growing their business. SkySlope's digital, cloud-based solution includes automated file review, real-time compliance tracking, and fully integrated forms. With best-in-class customer service, SkySlope's award-winning support team is available 24/7/365. SkySlope is proudly headquartered in Sacramento, CA. For more information, visit skyslope.com.
MORE >
ERA Key Realty Services Enlists Adwerx Enterprise to Power Automated Listing Advertising Program
MORE >
Heritage Texas Properties Selects Adwerx to Power Automated Listing Advertising
Program will generate listing ads to serve the greater Houston and Galveston area DURHAM, N.C. — Heritage Texas Properties, one of Texas' largest independent real estate firms, today announces a new affiliation with Adwerx Enterprise, the top provider of localized digital advertising, to deliver automated listing advertisements for their 17 offices across nine Texas counties. The new listing ads will launch once a property is publicly listed for sale and will appear on popular websites, mobile apps and social media. The advertisements will be automatically branded to the individual agent and will target the local area. Each ad campaign can be customized and extended by the agent as they choose. "Our over 300 agents and their clients rely on us to select the technology that will accomplish our objectives. Adwerx does this by creating a program that instantly markets our listings, reaching potential buyers with effective online advertising campaigns," said Chairman and CEO, Owner Broker Robin Mueck of Heritage Texas Properties. Online advertising continues to be one of the most reliable ways to reach consumers. With people spending more time on mobile devices and online, a comprehensive digital strategy is a must for today's real estate professional. The Adwerx Enterprise program provides real estate brokers with a smart solution which is now in wide adoption by innovative brokerages across the United States. "Heritage Texas Properties is an outstanding brokerage with a long history of excellence in the Houston area and beyond," added Jed Carlson, CEO of Adwerx. "We are proud to be powering their listing advertising program." To learn more about the Adwerx Enterprise Automated Listing Program, please visit www.adwerx.com/enterprise. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 100,000 real estate customers across the US, Canada and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com. About Heritage Texas Properties Heritage Texas Properties, led by one of Houston's most recognized real estate leaders, Chairman & CEO, Broker/Owner Robin Mueck, is the largest independently owned residential real estate firm in the markets we serve; recognized for providing distinguished residential and commercial brokerage services and a tradition of integrity since 1976. The company employs more than 300 licensed real estate professionals selling homes from 17 office locations across nine counties, within the greater Houston, Galveston, nearby hill country, and surrounding lake communities.
MORE >
Greenridge Realty Joins Adwerx Enterprise Listing Advertising Program
MORE >
RE/MAX INTEGRA Joins Adwerx Enterprise Automated Listing Advertising Program
Company re-ups for listing ads after seeing increased site visits and response DURHAM, N.C., May 23, 2018 -- RE/MAX INTEGRA, a privately held company that represents nearly a third of all RE/MAX Sales Affiliates worldwide, has signed with Adwerx Enterprise to power listing advertisements for luxury properties in selected regions of New England and Canada. Adwerx Enterprise is the industry leader in online real estate advertising. The Automated Listing Advertising Program has seen rapid adoption since its launch in 2017. RE/MAX INTEGRA participated in the original RE/MAX pilot program for listing ads that launch the moment that a property is publicly listed for sale. Listing ad campaigns are targeted based on the property address and use behavioral targeting and other key factors to reach the largest pool of potential buyers. This added exposure gives sellers the confidence to know that their homes are being extensively marketed on the popular media outlets and social media websites that people visit every day. "We see a unique opportunity to build awareness of our Luxury Listings immediately which should garner more sales and in turn help us generate more listings," said David Brown VP of Marketing and Special Projects, RE/MAX INTEGRA. "These ads provide high visibility and extensive exposure for listings during those first critical days when the property is brought to market." "RE/MAX INTEGRA is a powerful brand with a wide reach and an excellent reputation," added Jed Carlson, CEO of Adwerx. "It's an honor to work with them on creating these ads for their Affiliates." The RE/MAX INTEGRA advertisements are now live in local markets and can be seen on popular websites, across Facebook, and on mobile apps. RE/MAX INTEGRA Affiliates can extend the length of the ad campaign, and customize the ads as desired. To learn more about the Adwerx Enterprise Automated Listing Advertising Program, please visit enterprise.adwerx.com. About RE/MAX INTEGRA RE/MAX INTEGRA, founded in 1980, is a privately held company by Canadian entrepreneurs. RE/MAX INTEGRA represents nearly a third of all RE/MAX Sales Affiliates worldwide. The company was founded on the premise of providing outstanding service and support both at the regional level and to the end consumer. The Ontario-Atlantic Canada region has surpassed 10,000 quality Affiliates; The US regions — New England and the Midwest (including the following states: Minnesota, Wisconsin and Indiana) – account for more than 6,400 Affiliates with over 2,600 and 3,800 Affiliates respectively; and the European region leads with nearly 20,000 Affiliates. For more information about RE/MAX INTEGRA, visit www.remaxintegra.com. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 100,000 real estate customers across the US, Canada, and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.
MORE >
Berkshire Hathaway HomeServices Select Realty Implements Adwerx Automated Listing Ads
MORE >
William Raveis Real Estate and Adwerx Partner on Listing Advertising Strategy
Adwerx Enterprise to serve automatic digital listing ads for William Raveis listing agents DURHAM, N.C. – Adwerx, the leading provider of digital ads for real estate, today announces that it is powering automated listing ads for William Raveis Real Estate (WRRE), the top family-owned real estate company in the Northeast and Florida. The localized ads will generate automatically for selected residential properties listed by William Raveis' over 4,000 agents in nine states. "William Raveis Real Estate is one of the most respected brands in real estate," stated Adwerx CEO Jed Carlson. "With offices in some of the most active markets in the U.S., they needed a comprehensive solution that would help their agents market listings easily and effectively." Recent data shows that consumers spend as much as five hours per day viewing content on their mobile devices. Digital ads reach people in the mobile apps, social media, and websites they are most likely to frequent and serves them content relevant to their location and demographics. The William Raveis Real Estate ads powered by Adwerx deploy automatically the moment that a property is listed online and will appear in the places that today's consumers visit most. "Automation helps build seller satisfaction," added Carlson. "When the client signs with an agent and days later sees their property being advertised on Facebook and other places online, it's a great experience for both the agent and the client. The best thing is that the agent doesn't have to spend additional time building ads, the campaign generates instantly." "We make sure William Raveis Real Estate agents are on the forefront of the latest marketing tools," added Bill Raveis, Chief Executive Officer. "Adwerx is the gold standard for digital advertising in our industry and provides our team with easy and customizable campaigns." Over the past 44 years, WRRE has grown from a single office over a grocery store in Connecticut to a family enterprise with 4,000 highly trained sales professionals in 130 offices across nine states, $10 billion in real estate sales annually, $10 billion in mortgages and more than 6,000 insurance customers. They are also the only privately held firm offering mortgage and insurance services under one roof to its clients, thereby creating a seamless end-to-end customer experience. The Adwerx Enterprise program began in 2017 and has seen widespread satisfaction across the real estate industry. Agents report that over 94 percent of sellers have had a positive reaction to seeing their homes featured in ads on heavily-trafficked news and lifestyle websites. For more information, please visit https://enterprise.adwerx.com. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 100,000 real estate customers across the US, Canada and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com. About William Raveis Real Estate, Mortgage & Insurance William Raveis Real Estate, Mortgage & Insurance is the No. 1 family-owned real estate company in the Northeast and the No. 8 real estate company in the country, according to REAL Trends. In 2017, WRRE received Luxury Portfolio International's® Top Luxury Brokerage Award for overall engagement in Luxury Portfolio among 565 brokerages across 65 countries. Co-Presidents Chris Raveis and Ryan Raveis are ranked the 36th most powerful and influential real estate leaders on the Swanepoel Power 200 (SP200) for 2017/2018. The firm was named the Most Innovative Brokerage by Inman News, and has consistently been ranked the best place to work by Fox CT, Hearst Connecticut and the Boston Business Journal. For more information, visit raveis.com or blog.raveis.com.
MORE >
Coldwell Banker The Real Estate Group Adds Adwerx to Agent Marketing Program
MORE >
Adwerx Enterprise Powers McEnearney Associates Local Real Estate Listing Ads
Ads generate automatically for each new property listed by McEnearney Associates Durham, N.C., April 24, 2018 — McEnearney Associates, an independent real estate brokerage with nine offices in Washington, D.C., Maryland, and Virginia, today announced that it will be using the Adwerx Enterprise Automated Listing Advertising program to deliver digital ads for listings. Adwerx provides ads that generate instantly when a property is publicly listed. The advertisements run during the all-important first week that a home hits the market and receives the most attention. The digital ads appear on popular websites, including CNN and ESPN, as well as local news outlets and social media. Agents can customize or extend the ads as desired. "Digital advertising is a crucial tool for marketing our listings," stated Maureen Dunn, President of McEnearney Associates. "This service works seamlessly to deliver attractive ads to our targeted audiences and helps our Associates shine with their clients." McEnearney Associates has approximately 380 Associates and has been a market leader in metropolitan Washington real estate since 1980. McEnearney Sales Associates average over 17 years experience in residential real estate and the firm has a reputation for leadership excellence. The company is an esteemed member of Leading Real Estate Companies of the World as well as Who's Who in Luxury Real Estate. "We've long admired McEnearney Associates and their company philosophy of always doing what is best for the client," said Jed Carlson, CEO of Adwerx. "These listing ads are another way that their Associates can deliver on the company promise of excellent service." Since its launch in 2017, the Adwerx Enterprise automated listing program has seen rapid adoption among the nation's most innovative brokerages. Agents have reported a high level of satisfaction with the program and nearly 94 percent of agents surveyed said that it would help them win more listings. To learn more visit www.adwerx.com/enterprise. About McEnearney Associates Clients First. Clients Always. That's been our focus since the day we started in 1980. The first ad we created to announce the opening of the firm had this simple message: "To provide a quality of real estate services that is second to none. To earn the respect of our customers and clients and ultimately their recognition as the best." That remains our mission today. To learn more, please visit www.mcenearney.com. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 100,000 real estate customers across the US, Canada and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.
MORE >
Alain Pinel Realtors Partners with Adwerx to Enhance Buyer/Seller Experience
MORE >
Realtor.com Launches "The Home of Home Search" Campaign
Ad spots will debut during the premiere of Hulu's "The Handmaid's Tale" as part of the brand's video-first strategy SANTA CLARA, Calif., April 25, 2018 -- During one of the most competitive housing markets of all-time, realtor.com® today premiered its largest brand campaign to date, reassuring buyers their wants can be a reality with realtor.com®. The new campaign, "The Home of Home SearchSM," includes 12 warm, funny TV spots and an enhanced digital presence that deliver the single-minded message: buyers need realtor.com® to find their must-have home features. With more MLS-listed, for-sale homes nationwide than any other search site and easy to use search filters – such as square footage, number of bedrooms, schools and nearby lifestyle amenities – buyers can use realtor.com® to help them find their dream home. As part of the brand's digital video-first approach, realtor.com® has signed on as one of the exclusive sponsors for Season 2 of The Handmaid's Tale. The first three spots, Privacy, Square Footage and 2-Car Garage, will debut today in show's premiere and will be joined by Takeout, Dog, Guest Room and Summer as the campaign rolls out to traditional media partners including ABC, NBC, CBS, HGTV, Bravo and will appear during American Idol, Rise, 60 Minutes, Survivor and the NBA Playoffs. "At realtor.com®, we make all things home simple, efficient and enjoyable – especially home search," said Ryan O'Hara, chief executive officer for realtor.com®. "Our new campaign focuses on the core of what we do. In nearly every market, buyers are facing low inventory, higher prices and rising interest rates, and it's never been more important to have the right home search site. With more MLS-listed for-sale home listings that update in real-time throughout the day, it's imperative that home shoppers know not all real estate search sites are the same. The realtor.com® site and app can give them an advantage in today's competitive market." Each spot tells the story of the highly personal "wants" that trigger a home search in a warm, humorous tone that has become the hallmark of the realtor.com® brand. Flipping home search on its head, the spots show the results of the search – a nearby grocery store for teenage boys who are constantly hungry, a chef's kitchen for when you learn to cook, a backyard where your dog can act like a dog — then transitions to the specific realtor.com® feature that helped them search, demonstrating how much the buyer needs realtor.com.® Created by Pereira O'Dell New York in collaboration with Andrew Strickman, realtor.com®'s head of brand and chief creative, realtor.com®'s "The Home of Home SearchSM" campaign includes 12 TV spots, as well as unique digital, audio, and out-of-home content. Realtor.com's® new digital media agency of record, Crossmedia, has been working for months to design the brand's most expansive digital plan ever – which includes an exclusive sponsorship with the aforementioned Emmy® and Golden Globe Award-winning Hulu Original Series, The Handmaid's Tale -- alongside a targeted video-first strategy. These elements will help to drive scale and frequency as the brand introduces "The Home of Home Search" campaign to consumers. "Our Home of Home Search campaign is the next step in the evolution of the realtor.com® brand," said Nate Johnson, chief marketing officer for realtor.com®. "After five years of campaigns that have been extremely effective in bringing our brand awareness to all time highs, we've refined our strategy to focus on educating people on why realtor.com® exists – helping people find the home of their dreams. There is no better site than realtor.com® for serious home buyers and we are constantly evolving our experience to make it easier to find whatever it is you want in a home." "Real time" refers to for-sale listings updating on realtor.com® occurring at least every 15 minutes on average in most areas. About realtor.com®The Home of Home SearchRealtor.com® is the home of home search, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today is the trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
MORE >
Adwerx Enterprise Powers Automated Listing Advertising for BHHS Hudson Valley Properties/Millbrook Real Estate
MORE >
Coldwell Banker River Valley, Realtors Turns on Automated Listing Ad Program
Real estate campaign launches to social media and the web when a home is listed DURHAM, NC , April 12, 2018 – Coldwell Banker River Valley, Realtors has partnered with Adwerx, the top provider of localized digital advertising to add on an automated listing ad solution for their six offices in Western Wisconsin and Southeastern Minnesota. For eligible listings, the ads generate the moment the listing is live and will circulate on popular websites, Facebook and mobile apps. Each ad runs the first week the home is listed to provide maximum attention to the property. Ads can be modified and extended by the agents as needed. "Today's sellers are more engaged in the sales process than ever and they expect a top-notch plan for selling their homes," said Ryan Olson, Vice President and Managing Broker, Coldwell Banker River Valley, Realtors. "Our program with Adwerx allows us to reach buyers wherever they are online and delight our sellers with instant digital marketing as soon as the listing is live." "The modern real estate brokerage needs an online marketing plan in order to compete in today's competitive environment," added Jed Carlson, CEO of Adwerx. "We are proud to work with Coldwell Banker River Valley, Realtors on developing a program that suits the needs of their brokerage and best of all, deploys automatically for their agents." The Adwerx Enterprise Automated Listing Program launched in 2017 and has seen rapid adoption with the country's most innovative brokerages. Research shows that the majority of sellers expect their agents to have an online marketing strategy. Agents have credited the program with helping them win more listings and delight their sellers with instant marketing solutions. To learn more please visit enterprise.adwerx.com. About Coldwell Banker River Valley, Realtors Coldwell Banker River Valley, Realtors has been serving residential and commercial real estate buyers and sellers since 2007. Based in La Crosse, Wisconsin, the company also has offices in Black River Falls, Onalaska and Tomah, Wisconsin, and in Winona and Rochester, Minnesota. The company has 89 professional sales agents throughout the region. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 100,000 real estate customers across the US, Canada, and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.
MORE >
Coldwell Banker Sea Coast Advantage Selects Adwerx Enterprise to Power Automated Listing Advertisements
MORE >
Windermere Real Estate Taps Adwerx Enterprise to Power Online Listing Advertising Program
Automatic listing ads will deploy for agents in over 60 offices DURHAM, N.C., April 02, 2018 — Windermere Real Estate, the largest regional real estate company in the Western U.S. announced today that it has launched a new automated advertising service for high-end listings in the company's Premier Properties program in Oregon and Southwest Washington. The program will serve the nearly 1,200 agents from more than 60 of the company's offices in this region. "This partnership with Adwerx represents yet another way Windermere Real Estate offers solutions for our agents that directly benefit their clients," said Scott Mitchelson, President, Windermere Services Oregon/SW Washington. "Windermere's Premier Properties program brings unique branding, targeted marketing, and advertising to high-end listings. Adwerx digital ads are a great fit for this robust program, complementing additional features such as membership in the invitation-only Luxury Portfolio International network. In Multnomah County, Windermere represents one out of every four transactions for homes listed at $900,000 or more, and we're excited to continue to expand our offerings for our luxury clientele." Windermere's listing ads are generated automatically and formatted to Windermere's custom branding standards and specifications as soon as a listing is up for sale. The ads run for one week and can be extended and customized by the agents as necessary. In order to maximize the reach of the property for sale, the ads appear on Facebook, popular mobile apps and websites including local and national news outlets that consumers and potential home buyers visit on a daily basis. In addition to the automated program for Premier listings, Windermere agents can choose to utilize the Adwerx program for all of their listings. "Windermere is one of the biggest brokerages in the West, and is known for their commitment to standards of excellence," added Jed Carlson, CEO of Adwerx. "This program gives their agents the confidence to know that their listing advertisements will be executed instantly on their behalf." The Adwerx Enterprise Automated Listing Program launched in 2017 and has seen rapid adoption with the country's most innovative brokerages. Agents appreciate the way the "always on" program helps deliver on client expectations and win more listings. A recent survey showed that 94% of agents saw the technological advantage as a major asset for using in listing presentations. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 100,000 real estate customers across the US, Canada, and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com. About Windermere Real Estate Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 85,000 home sales for more than $33.2 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 35 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.
MORE >
Colorado Brokerage Offers Real Estate Advertising Powered By Adwerx Enterprise
MORE >
Ned and Ariel Fulmer Chronicle Their First Home Purchase with Realtor.com and BuzzFeed
New Digital Series Targets Millennial Home Buyers SANTA CLARA, Calif., March 14, 2018 -- A new digital video series premiered today following Internet sensations Ned and Ariel Fulmer through the twists and turns of their first home buying experience. Realtor.com®, a leading online real estate destination, and BuzzFeed today announced the innovative series, featuring Ned Fulmer of "The Try Guys" and his wife Ariel, an interior designer and social media influencer. The three-episode series, executive produced by Ned, follows them -- and their dog, Bean – as they search and tour houses for sale, consider their options, and make a final decision to buy their first home. In the last episode, the audience has a chance to take a tour of their real-life home and watch them plan future improvements. The series also offers insightful realtor.com® home buying tips for BuzzFeed's engaged millennial audience, including making a 'needs and wants' list and how to evaluate a fixer upper. "Millennial first time home buyers currently make up the largest segment of today's buyer population and it's only going to get larger," said Nate Johnson, chief marketing officer of realtor.com®. "This collaboration with BuzzFeed allows us to reach a key audience of first time home buyers in a really authentic way -- with content they love, in a place they already hang out online." Millennials are a driving force in today's housing market. Realtor.com® forecasts millennials will reach 43 percent of home buyers taking out a mortgage by the end of 2018, up from 41 percent in 2017. With the largest cohort of millennials expected to turn 30 in 2020, their homeownership market share is only expected to increase. "With a baby on the way, I'm excited to take our fans on this crazy journey with us as we take one of the next big steps in life and set out to buy a house. Thanks to realtor.com® we are able to demystify the process of buying which can feel like a scary process for anyone (myself especially)," said Fulmer. Episode one of "Ned and Ariel Buy a House for the First Time" debuts today. Episodes two and three will be released in the coming weeks. The complete series can be found on realtor.com® starting April 15. In addition to the video series, the promotion will include a first time home buyer social campaign, digital ads, and a first time buyer quiz. For home buying tips from Ned and Ariel, please click here. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com. About BuzzFeed BuzzFeed is the world's leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company produces articles, lists, quizzes, videos, original series, and brands including Tasty, the world's largest social food network. The company is also home to BuzzFeed News, a global news organization focused on original reporting and investigative journalism; and BuzzFeed Commerce, which develops social commerce products and experiences, as well as licensing and other strategic partnerships.
MORE >
After One Billion Listing Views RE/MAX "Doubles Down" on Adwerx Program
MORE >
HUNT Real Estate ERA Listing Ads Powered by Adwerx Enterprise
Adwerx technology enables HUNT to advertise every new listing across Facebook, mobile and web, geo-targeted to a radius of potential homebuyers around the property's street address DURHAM, N.C., Feb. 20, 2018 -- HUNT Real Estate ERA, an historic real estate brokerage with 40+ offices in both New York and Arizona, today announces that it has joined the Adwerx Enterprise automated listing advertising program. The new program will power listing ads for all of HUNT's agents through both states. Adwerx has helped over 100,000 real estate agents and other professionals grow their businesses through the power of digital advertising. "We carefully vet each new technology we bring to our agents," said Charlie Hunt, Executive Vice President and Chief Operating Officer of HUNT Real Estate ERA . "For us, Adwerx checks all the boxes, it's easy to implement and it empowers our agents with a comprehensive digital advertising strategy that deploys automatically whenever a property is listed for sale." With their Adwerx partnership, every HUNT sales professional receives a dynamic digital advertising campaign spanning Facebook, mobile and the web for every property that they list. The property's marketing campaign is geographically targeted around the home's address and behaviorally targeted to specifically deliver to an audience of potential real estate buyers. "HUNT Real Estate ERA has a peerless reputation in the industry and we are honored to have been selected to power their digital advertising," said Jed Carlson, CEO of Adwerx. "Automated listings ads deliver instant reach and range to every listing that launches with HUNT." Adwerx has seen a rapid adoption of its automated real estate listing ads since the launch in 2017. A recent case study showed that nearly 82 percent of agents expected an increase in referrals due to the high level of seller satisfaction received when sellers saw their homes advertised on popular websites. About HUNT Real Estate ERA HUNT Real Estate Corporation is the parent company of HUNT Real Estate ERA and operates over 40 branches throughout western, central, northern and upstate New York, and metropolitan Phoenix, Arizona. Founded in 1911, HUNT is the most successful family-owned and operated real estate company in New York State, and is ranked the 41st largest real estate firm in the nation for closed transactions in 2016 by RISMedia. HUNT also operates a commercial brokerage, mortgage banking firm, insurance agency, title agency, an award-winning Relocation division, residential building company, and a fee-for-service brokerage. HUNT's mission is to build its presence through successful sales associates, to grow profitably, and to provide the highest quality of real estate and homeownership services. For more information about HUNT Real Estate, visit www.huntrealestate.com. About Adwerx Adwerx has provided brilliantly simple digital advertising to over 100,000 real estate industry customers and other small businesses across all 50 states and Canada. All Adwerx engineers, designers, and customer service professionals share a common mission: to make simple and effective online marketing tools that work for everyone. Adwerx was ranked as #173 in the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.
MORE >
How Advertising Your Listing Earns More Listings
MORE >
Chime Acquires GeographicFarming to Keep Real Estate Professionals on the Cutting Edge
This acquisition enables Chime to add direct mail and telemarketing features SAN FRANCISCO, August 30, 2017 – Chime Technologies, an operating system for the real estate industry, announced today that it has acquired GeographicFarming, a turnkey, 360° marketing solution for real estate businesses. With this acquisition, Chime will add direct mail and telemarketing farming features to the powerful Chime real estate suite. Chime's operating system aims to provide all the tools real estate professionals need to seamlessly run and grow their business. Its innovative tools make it easy to launch marketing campaigns, track leads' activities, build and nurture customer relationships, and effortlessly manage teams – anytime, anywhere. Over the past year, Chime has continued to evolve and expand its platform to address the full spectrum of agents' needs. This acquisition of GeographicFarming will enable Chime to enhance its existing features and add new capabilities, giving agents access to an even wider range of marketing tools to grow their brands, improve productivity and increase the bottom line. "We are always working to serve a diverse range of agents' needs and push the real estate industry forward," said Matt Murphy, Chief Marketing Officer of Chime. "In GeographicFarming, we found a partner who's committed to the same goals. Their innovative approach to farming is a perfect complement to Chime's technology, and they represent a valuable addition to the Chime team." "Our number one priority is our clients' success," said Jeff Campbell, CEO of GeographicFarming. "With the Chime integration, those clients can now leverage the powerful real estate operating system to expand lead generation through best in class technology, and save time as they focus on what they do best – selling homes and growing their business." GeographicFarming provides fully customizable lead capture landing pages that offer multiple home value estimates, using an easy-to-navigate three-step process. Streamlining direct mail systems, GeographicFarming's templates and customizable designs fit any brand and market needs, and ensure marketing campaigns truly stand out from the crowd. Its effective, high-powered telemarketing features eliminate the need to spend hours each day on the phone. Instead, a dedicated call center utilizes proven scripts that generate and nurture new business leads, every day of the week. GeographicFarming's mission aligns closely with Chime's, which is to provide a complete operating system that continually builds and transforms the business of real estate. This acquisition will enable the two companies to combine their resources and continue building the ultimate (and only) product agents need to supercharge their business. The acquisition of GeographicFarming is the latest step in Chime's effort to not only fulfill agents' existing needs, but also to anticipate their future desires. Chime recently announced the launch of an AI-enabled smart dialer called Belle, as well as software to power drone technology, which has the potential to transform open houses and listings. By integrating GeographicFarming's direct mail and telemarketing features into the Chime suite, Chime will cement its position as the most robust, innovative real estate technology provider on the market. About Chime Chime is an operating system for the real estate industry. Its award-winning productivity suite offers a robust set of features that help real estate professionals and teams of all sizes run and grow their business. Chime operates as a US subsidiary of Renren, Inc. (RENN). For more information, contact [email protected] or 888-342-9698, or visit www.chime.me.
MORE >
RE/MAX and Adwerx Launch Listing Automation
MORE >
Realtor.com® Teams Up with the Wives of Top Major League Baseball Players Ahead of Trading Deadline to Highlight Tips for Moving
SANTA CLARA, Calif., July 25, 2017 -- Realtor.com® today launches its newest branded series, "Finding the Home Run Home," featuring three wives of Major League Baseball players discussing their experiences having to move at the drop of a hat when their husbands were traded to new teams. A trusted source for real estate information, realtor.com® is operated by News Corp subsidiary Move, Inc., a leading provider of online real estate services. Ahead of Major League Baseball's July 31 trade deadline, Julianna Zobrist, Leslee Holliday and Jennifer Utley – the wives of Chicago Cubs' second basemen Ben Zobrist, New York Yankees' designated hitter Matt Holliday, and Los Angeles Dodgers' second baseman Chase Utley, respectively – share what home means to them and how realtor.com® has helped them find their dream homes for their families when the clock is ticking. The new brand partnership includes a broadcast and digital video series as well as social integrations. In the videos, Zobrist, Holliday, and Utley highlight a few of their personal house hunting tips, including the use of 3D tours, search filters and the realtor.com® draw feature. Holliday explained that over her husband's 14-year professional baseball career, they have lived in 11 homes in four different cities, most recently moving again when Matt signed with the Yankees in December. "Living in Florida, you have to find a home in New York for you and your family," Holliday said. "It was just really inconvenient for us to fly up to New York City and walk through every single home we saw. 3-D tours allowed us to make a decision from home which is very, very convenient." Utley has lived in 12 homes since her husband broke into the big leagues in 2003. "Moving doesn't scare me," she said. "I realize that moving is fun and can be a game if you want it to be. I'm always watching the market. The whole process is my happy place. I'm very particular about my home and I have a lot of experience and I've definitely curated my want list. Using filters are really very easy. I can pinpoint exactly what I want in a house with the number of bedrooms, bathrooms, pool, no pool, yard, what neighborhood I'm in, what schools I want. Realtor.com is the one-stop shop for finding your perfect house. Zobrist and her husband moved 10 times in 10 years before finally purchasing their first home in Chicago. "When Chicago called it felt like the stars aligned," she said. "We had to move quickly and do it efficiently. We realized that we desired for our kids to be around more children and for us to be closer to the stadium. I totally love the draw search feature because then you are able to pinpoint the area you want to live in." "Home has important, and different, meaning to everyone. Families of professional athletes often experience sudden moves when traded between teams, providing additional challenges to find the home of their dreams. Finding the Home Run Home showcases what home means to the wives of three MLB players at the top of their game and helps fans understand these families' experiences on a personal level, including some valuable moving tips," said Andrew Strickman, head of brand and chief creative at realtor.com®. "Our partnership with Home Team Sports highlights realtor.com®'s dedication to helping every family, even those who live their lives on the move like our favorite baseball players, find their dream home." One of the highlights of the Home Team Sports program is use of 30-second spots featuring the three wives to surround a two-week realtor.com sponsorship of a trade-deadline inspired "Buyer's and Seller's" segment on the pre-game shows of 19 MLB teams. The videos are available at realtor.com/welcome/homerunhome. Below are the scheduled release dates for each outlet: Realtor.com®'s "Finding the Home Run Home" is a partnership with Home Team Sports, negotiated by Ocean Media LLC, realtor.com media agency of record. Home Team Sports is a sales unit of Fox Sports, featuring branded-content platforms, commercial and program production, events, and custom brand integration in live local sports. About Home Team Sports Home Team Sports (HTS) is a sales unit of FOX Sports that offers advertisers one-stop shopping for TV and digital media sponsorship of every MLB, NBA, and NHL home team in the U.S., reaching 90+ million homes with its platforms. HTS also encompasses FOX Sports College Properties which holds the multi-media rights for USC and the Los Angeles Memorial Coliseum, Michigan State, Auburn, San Diego State, Georgetown, Villanova and the BIG EAST Conference. HTS also has exclusive media rights in major college conferences and conference-owned television networks, including BTN, Pac-12 Networks, the ACC and Big 12. HTS is a complete sports solution featuring branded-content platforms, commercial and program production, events and custom brand integration in live local sports. All opportunities are available on a local, regional or national scale. HTS representation includes FOX Sports Regional Networks, Comcast Sports Net, ROOT SPORTS, YES, NESN, MASN, Altitude and others. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
MORE >
EXIT Realty Adds realtor.com® to Premier Partner Program
MORE >
Adwerx Announces Spacio Integration
New collaboration adds digital advertising power to open house follow-ups DURHAM, N.C., June 28, 2017 -- Adwerx, the leading provider of localized digital advertising for over 40,000 U.S. real estate agents and brokers has partnered with Spacio, pioneers of the paperless open house, on a new integration to bring their two products together in a single workflow for agents and brokers. "Automating as many services as we can is a way that we continue to add value for our customers," said Jed Carlson, CEO of Adwerx. "This new partnership allows Spacio users to easily put open house attendees into an advertising campaign with no additional steps needed." Spacio's elegant visitor registration solution automates lead capture and follow-up. The company's analytics and customer insights provide contact verification, lead quality scoring, and insights on each lead. The broker-level version delivers real-time visibility over company-wide open house activities tying them directly to agent and office activity for more effective decision making. "Spacio helps agents and brokerages create relationships with new customers from the moment of contact at an open house," added Spacio CEO and co-founder Melissa Kwan. "This partnership deepens that, allowing our users to make sure these valuable new contacts become part of their ongoing advertising campaigns." The integration is now live inside the Spacio paperless open house product. Spacio and Adwerx debuted the product during a webinar with Inman News on June 20 on ways real estate agents and brokers can use automation to streamline their businesses. For media, interviews or speaking inquiries, please contact [email protected] About Spacio Spacio's intelligent open house solution streamlines outdated real estate processes and reduces lost opportunities. Spacio helps agents maximize open house lead generation opportunities by automating lead capture and follow up, allowing agents to easily reconnect with potential buyers and convert more leads over time. In an industry founded on relationships, Spacio is a game changer. The tool is sleek, modern, easy to use and impressive. Agents and brokerages benefit from CRM integration, streamlined lead capture, contact verification, social profiling, open house reporting, company-wide real-time analytics, and cross-platform functionality. For more information, visit spac.io. About Adwerx One of the fastest growing companies in real estate technology, Adwerx provides brilliantly simple digital advertising to over 40,000 real estate customers across all 50 states and Canada. Adwerx is comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. For more information, visit www.adwerx.com.
MORE >
Moxi Works Launches Facebook Ads Feature for Agents
MORE >
Realtor.com® Launches 'Own Home' National Brand Campaign Starring Actress Elizabeth Banks
  SANTA CLARA, Calif., April 3, 2017 -- Realtor.com® today launched its new marketing campaign, "Own Home." Emmy-nominated actress, producer and director Elizabeth Banks returns as the brand's spokesperson for a third year, with witty TV ads, interactive digital video experiences and social integrations that showcase realtor.com® as the most trusted and comprehensive source of real estate information. Realtor.com® is operated by News Corp subsidiary Move, Inc., a leading provider of online real estate services. The new campaign humorously demonstrates the struggle of searching for a home without realtor.com® and missing out on the home of your dreams by featuring "not-yous." According to the Urban Dictionary, a not-you is a person who likes what you like and wants what you want. "Odds are, your dream home is also someone else's dream home," said Nate Johnson, CMO at realtor.com®. "We illustrate the competitive nature of searching for the perfect home throughout the new campaign in a series of hilarious vignettes with Elizabeth Banks. With more for-sale listings than our competition, updated in real time, realtor.com® gives users a competitive edge over 'not-yous.'" The spots feature Banks celebrating with users who recently moved into their perfect home, while similarly attired and coiffed 'not-yous' appear through the stories, frustrated by what could have been. The campaign underscores the benefit of realtor.com® being the most comprehensive source of for-sale real estate listings, updated every 15 minutes. Created by Pereira & O'Dell New York, with Andrew Strickman, realtor.com® head of brand and chief creative, the "Own Home" campaign features six TV spots. The brand also will debut an interactive digital video series offering a cathartic release for "not-yous" feeling frustrated, depressed, mad or annoyed for having lost their dream home. Banks will scream into a pillow, seek solace in cute animals, sing a sad song poorly and more to help people move on after missing out on the home of their dreams. In addition, the campaign will expand to Facebook and Instagram, with a twist on the traditional housewarming gift. Users can congratulate new homeowners with laughable 'welcome to the neighborhood' gifs of Banks. The TV campaign debuts the week of April 3 with a unique, cinematic 60-second launch spot on CBS and HGTV and will run across major broadcast networks and cable channels, including Bravo, DIY, TBS, TNT, USA and others. The social executions will begin to rollout in May with the digital video series featuring Banks going live in July. The "Own Home" campaign builds on the success of past realtor.com® campaigns, with consumer awareness at an all-time high for the brand. Since launching its first award-winning campaign with Banks in May 2015, the company continues to shoot past industry benchmarks of audience growth, ad recall and brand linkage. To view the realtor.com® ad spots, please visit: realtor.com/NotYou About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
MORE >
Adwerx Provides Cutting-edge Advertising Automation for @properties
MORE >
Adwerx Digital Advertising Now Available in Canada
  DURHAM, N.C., March 7, 2017 -- Adwerx, the leading provider of localized digital advertising for over 40,000 U.S. real estate agents and brokers, today announced availability of its powerful ad technology to the Canadian market. Adwerx represents the next frontier in advertising technology as a highly targeted, affordable and effective means for staying top of mind. The Adwerx technology places ads for agents or brokers that follow the "right" audience around on the web, mobile and Facebook--all at a fraction of what it would take to do themselves. Available products: Brand ads to build brand awareness in targeted postal codes Listing ads to promote listings, impress sellers and market homes in other cities Sphere ads to nurture people in an agent's network and encourage referrals Recruiting ads to target the exact agents of interest to brokers and foster relationships "For years now, we've met with and heard from real estate professionals in Canada, looking for this kind of tool," says Adwerx CEO Jed Carlson. "We're happy to be able to meet the need and are thrilled to launch with key Canadian partners such as RE/MAX, Engel & Völkers, Keller Williams, CENTURY 21, EXIT Realty and Coldwell Banker." "Our team was fortunate enough to be the earliest adopter for the Canadian market," said Amy Youngren, founder & partner of Urban Lifestyle Group. "The sphere ads enabled us to passively stay in front of our previous clients and referral partners so we have been top of mind with them for anything related to real estate." In a digital world, 'surround sound' marketing is more important than ever. Digital advertising complements offline strategies such as events, email and direct mail. Many real estate professionals know they should have an online presence, but are not sure how or where to begin. Adwerx is a self-service platform that levels the playing field for anyone who wants to advertise online. Because ads are shown on sites that people already visit, the experience is passive, non-intrusive and an effective way for agents to stay top of mind with the people they are targeting.  And staying top of mind is still the key in Real Estate, as 70% of home buyers and sellers hire the very first agent they call. About Adwerx One of the fastest growing companies in real estate technology, Adwerx provides brilliantly simple digital advertising to over 40,000 real estate customers across all 50 states and Canada. Adwerx is comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. For more information, visit www.adwerx.com.
MORE >
Adwerx offers free real estate marketing consultations to agents
MORE >
Related Realty and Give Back Homes launch “Agents for Change” campaign
Patrick Ryan had a hammer in his hand, but digital ads were on his mind. As senior vice president and managing broker at Related Realty in Chicago, these two activities did fit together. He was participating in a company-sponsored home build with the organization Giveback Homes. And he was thinking about how to get all his Related agents on the platform he was using for digital ads — Adwerx. Fortunately, he was working right next to Caroline Pinal, co-founder of Giveback Homes. And she knew exactly how Patrick could accomplish his goal. Fast forward a few months and Related Realty has partnered with Adwerx and Giveback Homes to launch "Agents for Change" ad campaigns, supporting a continuing initiative by Related Realty to build affordable homes for those in need in Chicago's West Pullman neighborhood. Related Realty will assume the cost of the campaigns, which will be available to brokers for marketing purposes, donating 10 percent to Giveback Homes for future builds. "As brokers, much of our day is spent out in the field working in the neighborhoods that make Chicago such a vibrant and diverse city, so we encourage our agents to support those communities in any way possible," says Patrick. "The partnership with Giveback Homes and Adwerx benefits both our brokers and the neighborhoods they do business in, giving them an opportunity to create housing that transforms lives and revitalizes entire communities house by house, block by block." "Homeownership is a universal dream, and we're thrilled to do our part to help bring that dream to families everywhere," says Jed Carlson, CEO of Adwerx. "The Related Realty team is doing the kind of community-based, socially-conscious business we love to see and in which we are privileged to take part." Giveback Homes members get access to a hefty digital toolkit, with seasonally appropriate social media graphics to help promote their participation in the program. It's a powerful way for real estate agents to differentiate — by tapping into the modern homeowner's desire to transact with socially responsible companies. In return, Adwerx customers who are Giveback Homes members can have a custom ad created, capturing the "Agent of Change" message. "Our goal is to turn the act of buying and selling homes into an opportunity for social good," says Blake Andrews, founder of Giveback Homes. "Together with Related Realty and Adwerx, whose campaign will help raise awareness among consumers, we will be able to make a significant impact for those in need both locally and globally while inspiring others to join the cause." To view the original post, visit the Adwerx blog.
MORE >
Real estate agents get free brand assessments from Adwerx
MORE >
Introducing CityBlast's Brand New Overflow Package
  Toronto, CA - CityBlast continues to help real estate agents master the world of social media marketing. In that spirit, the company has developed an innovative new service offering called Overflow to complement their well-known Social Media Posting service. Overflow, directly connects real estate professionals with willing sellers - providing guaranteed, exclusive one-to-one seller leads to agents each and every month. Having a strong social media presence is critical for any business, with over 94 percentof home buyers and sellers beginning their search online. With the introduction of their new Overflow service, CityBlast has cemented their presence as the top Real Estate Social Media Marketing Agency in North America, dedicated to not only building their clients' online credibility, but providing exclusive local seller leads that help businesses grow. "While inarguably highly lucrative, one of the huge problems with managing Facebook advertising is that, for most real estate professionals, it can be extremely confusing and time consuming. Ad campaigns can take huge investments of money and practice to figure out, and even those who get it right usually don't have the time for the daily oversight and management required," says Shaun Nilsson, CityBlast co-founder. CityBlast recognizes the challenging and demanding schedules many real estate professionals face, which is a major barrier to implementing the advertising strategies required to generate leads through social media. Overflow is a complete done-for-you lead generation service, saving real estate agents hours in ad management by having CityBlast's pay-per-click managers autonomously oversee their campaigns for them. "Our proprietary system is a combination of expert oversight, proprietary ad creative and landing pages, efficient use of ad purchasing platforms, and six years of hard-earned local market knowledge," says Chris Hapke, Leads Specialist at CityBlast. CityBlast's team of in-house leads specialists create Facebook ads to target sellers in specific locations and unique landing pages to capture information on each lead. Totally exclusive, one-to-one, verified, local seller leads are then sent directly to the agent. And in an industry first, all of CityBlast's leads are guaranteed and can be swapped out if the agent doesn't like them. Ensuring agents are not just getting leads, they're getting the right leads. Quick Facts: CityBlast was established in 2011 and is the world's largest social media management company for real estate professionals. To date, CityBlast has published over 4.8 million social posts. Facebook drives almost 25% of All Social Referral Traffic. Overflow guarantees agents between 5-13 seller leads per month. CityBlast's Overflow leads are exclusive 1-to-1, guaranteed, verified real and local. CityBlast is continuing to evolve and help real estate agents master the full spectrum of available opportunities in social media.   For more information about the ways CityBlast helps thousands of agents each year to master social media and grow their business, please don't hesitate to contact me. For more information on Overflow, please visit www.cityblast.com/leads
MORE >
Using Facebook Ads to Fill Your Pipeline [FREE WEBINAR]
MORE >
Howard Hanna Expands 'Home Happens Here' Campaign
September 9, 2016 – Being home is the essence of Howard Hanna's current marketing campaign, Home Happens Here.® that launched in April on television, print, and digital platforms featuring a 10-year old girl on move-in day heading up the steps to her new room. "Creating a marketing campaign with staying power is what we wanted to do," says Kelly Silver, Vice President of Marketing at Howard Hanna. "It reinforces the strength of the Howard Hanna brand with strong visuals and a great jingle people will enjoy and remember while helping to make the dream of home ownership become a reality." The Home Happens Here.® Fall campaign, focusing on people, families and homes, and how we all "love being home" features a 4-year old boy happily running through his new home while his parents unpack.  This will begin airing on TV September 10, 2016 in all Howard Hanna markets.  TV schedules vary by market, but the impressive array of programming includes the upcoming presidential debates, major league baseball and prime-time network shows.  The Fall campaign also features a young couple relaxing after work in their home's kitchen. It all starts with the right house. That's where we come in. As America's #1 family-owned real estate company,* we know our markets inside and out, offering exclusive programs, personal service, and decades of experience.  From discovering the perfect house, until the day you move into your new home, we'll be with you every step of the way. Watch a sneak preview of the television spot here: Howard Hanna Real Estate Services is the #1 real estate company in Pennsylvania and Ohio and the 3rd largest real estate company in the United States.* The family-owned and operated company specializes in residential and commercial brokerage service, mortgages, closing and title insurance, land development, appraisal services, insurance services, corporate relocation and property management. With 270 offices across PA, OH, NY, VA, MI, WV, NC & MD, Howard Hanna's more than 9,000 sales associates, managers and employees are guided by a spirit of integrity in all aspects of the real estate process. *Based on 2015 combined closed transactions, REAL Trends 500, May 2016. For more information, please visit HowardHanna.com.
MORE >
New real estate recruiting and retention tool for brokers
MORE >
CBx + Adwerx = power tools for real estate agents
  As if you needed an excuse to get an iPad, the Coldwell Banker app CBx might just be it. The app empowers agents to create a demographic makeup of potential home buyers by attributes such as age, education, family size and average household income, as well as from where these potential home buyers are moving. Chicago-based Coldwell Banker agent Andrea Geller has made ample use of it. And she found a way to boost its efficacy even more. By combining the CBx data with her digital listing ad campaigns from Adwerx, Andrea is creating a more data-driven strategy for herself and her clients. "If you're working with buyers, it can tell you about the neighborhood, and the demographics and income," she shared. "But as a listing tool, it gives you the demographic of the area and the particular buyer for that particular property." That information informs her digital ad campaign from Adwerx. "I create an ad for my listing — it takes about two minutes," she demonstrated. "And I'll target the ad to those buyers, and I know where they're coming from." Watch Andrea as she demonstrates the two tools. To learn more about CBx, visit the iTunes App store. To learn more about Adwerx digital ads, visit coldwellbanker.adwerx.com. To view the original post, visit the Adwerx blog.
MORE >
Adwerx partners with Giveback Homes
MORE >
Leverage Your Homes.com Advertising to Win More Listings
  You've nurtured your lead for weeks, months, or even years with email campaigns, follow-up calls, and mailings, and now your time has come. Your lead is ready for a listing presentation and you get to show them why you are the best agent to sell their home. Your expert insight into the local market, great reputation, and past experience got you the appointment. Now, they want to know how you are going to get their house sold. You need to show them an online-marketing plan for their home that sets you apart from the competition. This is when you need to leverage all those advertising dollars you spent to win that listing. We have created a few customizable pieces that you can add to your Listing Presentation to highlight the advantage you have because of your advertising with Homes.com. Do you have a Featured Agent or Featured Office position on Homes.com? These spaces have limited availability, and your subscription allows you to display your client's listing at the very top of Homes.com, just one click away from major search engines like Google. Your featured position is one of the largest in the industry, making it easy for potential buyers to find your listing. This is the customizable flyer for you: Featured Agent (with basic customization options) Featured Office (with basic customization options) Featured Agent (with advanced customization options) Do you have Preferred Listing status on Homes.com? This is a great way to highlight and enhance your seller's listing. Not only can you post more photos than standard listings, but each preferred listing automatically receives a narrated listing video. Add this customizable Preferred Listing flyer to your listing presentation today to share these benefits with your sellers! Do you subscribe to Local Connect? This is a great way to find active buyers who are interested in your target areas and ready to engage with you! Let your clients know how your investment helps you target buyers who are looking for a home in their zip code. Personalize and share this flyer to highlight these benefits! Do you have Homes.com Premier? Download and share this flyer to demonstrate how your mobile-friendly website makes it easy for buyers to find your property. Don't forget to mention that your website will also showcase your seller's home ahead of other MLS listings, making sure it gets great exposure. Your package also includes Preferred Listing status and daily social posts, meaning you are offering your clients an advantage on Homes.com and social network sites, too. Looking for more listing presentation tip? Check out The 4 "Be’s" of a Winning Listing Presentation. For information about Homes.com products or services, give us a call! Our number is 888-510-8795, or you can reach us at productinfo[at]homes.com. To view the original post, visit the Homes.com blog.
MORE >
Realtor.com® Launches New "Own Home" National Advertising Campaign Starring Actress Elizabeth Banks
MORE >
Introducing Homes.com Featured Agent and Featured Office
  Over ninety percent of page views on Homes.com are from visitors who are actively searching for their next home. Homes.com's new Featured Agent and Featured Office programs prominently position your brand and your listings in front of these buyers. This listing program offers your sellers the exposure they crave. With one of the largest featured positions in the industry and top of page placement, you can put their home front and center just a click away from major search sites. Each listing is linked to a detail page with links to request more information. On mobile, the featured slot converts to a large click-to-call display at the top of your city. Engage with your leads on your terms. Active desktop buyers can explore your entire inventory through your featured spot, plus you have the ability to direct leads exactly where you want them to go. Link to your website, landing page, or property search, so you can connect with more high quality leads who are ready to begin the home buying or selling process. You can also add your marketing tagline or social links for even more engagement opportunities! Homes.com Featured Agent and Homes.com Featured Office put your listings a click away from search engines. Featured space is limited, so contact us at 888-510-8795 today to claim your city! To view the original post, visit the Homes.com blog.
MORE >
Howard Hanna Unveils New Marketing Campaign
MORE >
C.A.R. Ad Campaign Gets People Asking "Who's Your REALTOR®?"
LOS ANGELES, April 4, 2016 -- How does a barista, some oysters, and a server's cousin lead to entrepreneurship? Well, it's a long story and the premise for the CALIFORNIA ASSOCIATION OF REALTORS®' 2016 consumer ad campaign which launches today in four California markets. Now in its second year, the commercials continue the long-running "Ripple" theme, which illustrates the value REALTORS® provide not only to home buyers and sellers, but also the community at large. Specifically, the campaign connects the dots between REALTORS® and local businesses. C.A.R. is continuing its partnership with the NBC Owned Television Stations division of NBCUniversal and the commercials will air exclusively on the NBC Owned Television Stations in the San Francisco (KNTV), Los Angeles (KNBC) and San Diego markets (KNSD), on the NBC affiliate in the Sacramento market (KCRA) and local cable affiliate inventory to air on Bravo. Additionally, C.A.R. and the NBC Owned Television Stations will produce a series of vignettes with television host, author, and REALTOR® Egypt Sherrod. Sherrod is best known as the host of HGTV's "Property Virgins," which guides first-time home buyers through the ins and outs of home buying. The series will focus on the home buying process from start to finish and show consumers how a REALTOR® can help every step of the way. The campaign also will include commercial extensions on the home and lifestyle cable network HGTV. Consumers also will hear similar spots created for radio via C.A.R.'s partnership with iHeartRadio and the creation of "drive-time roadblocks." Through purchasing simultaneous airtime on multiple radio stations each Friday for 14 weeks, C.A.R. is ensuring that consumers will hear about the benefits of working with a REALTOR®, even by station-surfing drivers. The campaign was created by indie Philadelphia-based agency, Red Tettemer O'Connell + Partners. Demonstrating the success of C.A.R.'s past consumer ad campaigns, a post-test survey of consumers conducted following the 2015 campaign found that the ads continue to build awareness and help consumers understand the importance of working with a REALTOR®.  Additionally, buyers and sellers have an increasing appreciation of the work REALTORS® must do to help close real estate transactions. For complete information about C.A.R.'s 2016 consumer advertising campaign, visit http://www.car.org/aboutus/adcampaign/ or visit the consumer ad site, which is rich with content and resources related to the home-buying and selling processes (http://www.championsofhome.com/). Leading the way in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with more than 165,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.
MORE >
National Association of Realtors® Sponsors "Now I Get It" Video Series on Yahoo Finance
MORE >
RealBiz Media Group Announces Direct Marketing Partnership
RealBiz Media Group, Inc., the market leader in video technology for the real estate industry, announced today the signing of a marketing agreement with Belardi Ostroy expanding on the agent centric platforms they have recently launched. The agreement leverages a direct marketing partnership between RealBiz's core competencies in real estate listing management and Belardi's excellence in list management and distribution. The long term partnership will bring added value to home buyers and their respective agents. "This is a new area that we have entered and I foresee very high margin profitability from the resulting operations of the joint effort. I am excited to be partnering with Belardi Ostroy as they are the best in direct market implementation. We see significant revenues for 2016, accelerating as our marketing programs take hold and penetrate the market. It's great to be partners with the leader in this category," said Alex Aliksanyan, Chief Executive Officer of RealBiz Media Group. First revenues for the new platform are expected during the end of second fiscal quarter 2016 and continuing on a quarterly basis. Significant revenue growth is projected in year two of the agreement, all at very high margins to RealBiz. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base reaches more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal at http://www.nestbuilder.com, an agent-only platform known as PowerAgent, an agent social media and marketing solution known as ReachFactor, a growing MVA network, virtual tours and mobile apps. The company enjoys access to many of the nation's largest real estate companies with numerous approved vendors and national contracts.
MORE >
Adwerx Delivers on Real Estate's Biggest Need: Marketing to an Agent's Sphere of Influence
MORE >
New Ad Campaign Urges Consumers to "Get Realtor®"
    WASHINGTON, February 8, 2016 — Buying a home isn't as easy as clicking a few buttons and magically getting the home of your dreams, as the current real estate advertising landscape leads many to believe. The reality is that real estate transactions can be stressful and there are often challenges and obstacles along the way. To communicate Realtor® value in helping consumers succeed in all things real estate, the National Association of Realtors® has launched a new advertising campaign, "Get Realtor®." The campaign targets hyper-connected and emerging generations of home buyers, sellers, owners and investors. Technology has advanced modern life in many ways and allows peole to do more online than ever before. With just a few keystrokes or taps on a screen, consumers can shop for a mortgage, learn about the buying or selling process and browse through photos of homes for sale. But access to information doesn't automatically translate to success when buying or selling a home. In other words, when it comes to the biggest purchase many people will likely ever make, consumers need to "Get Realtor®." "When it comes to real estate and the Internet, today's consumers don't always know what they don't know," said NAR President Tom Salomone, broker-owner of Real Estate II Inc. in Coral Springs, Florida. "The Get Realtor® campaign demonstrates how Realtors®– members of the National Association of Realtors® – can help buyers, sellers and investors succeed. We want today's consumers to understand that having a Realtor® at their side is their competitive advantage in the real estate transaction." NAR's consumer advertising campaign began 17 years ago, and launches in 2016 with a whole new look and feel to help modernize consumer perceptions of Realtors®, particularly among Millennials, who are currently the largest homebuying segment. "Contemporizing an established brand will take time. To reach new generations, we've created advertising that is dramatically different and bold enough to break through the clutter and get noticed, and help drive consideration of Realtors®," said Salomone. "Also, our own research found that consumers have anxiety about reaching out from behind their tech screens for professional assistance, including from a Realtor®. With this campaign, consumers will be exposed to a redefined brand in more contemporary channels that demonstrates why consumers need to Get Realtor®." The Get Realtor® campaign currently includes social, digital, print, and radio creative; NAR's media mix is shifting significantly from previous campaigns to the social and digital side for greater engagement with tech-savvy consumers who are increasingly going mobile, getting their content on demand, and sharing information across their social networks. The Get Realtor® campaign is the first created in partnership with advertising agency Arnold Worldwide, which was named NAR's agency of record in 2015 for its strategy, creativity and extensive history of helping clients reinvent their brands, including Volkswagen, Ocean Spray and Progressive. For additional information about the strategy and research behind the new campaign, and to view current campaign materials, visit www.realtor.org/consumer-advertising-campaign. The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing more than 1.1 million members involved in all aspects of the residential and commercial real estate industries. Information about NAR is available at www.realtor.org. This and other news releases are posted in the "News, Blogs and Video" tab on the website.
MORE >
Realtor.com® "House Wrap" Shows You Can't Find Your Dream Home When It's Not There
MORE >
Reach150 and Corefact Announce Partnership; Broadens the Online Reach and Referability for Real Estate Clients
SAN FRANCISCO, October 21, 2015 — Reach150, the leader in referral management for relationship businesses, and Corefact, the leading company in advanced printing and online marketing solutions for the real estate and mortgage industries, today announced a key partnership. The collaboration between the two companies provides real estate agents and brokerages the ability to boost the results of their direct mail by including targeted online advertising campaigns to prospective home sellers through an integrated offline-online solution. Reach150 provides its clients the most advanced recommendation and referral management solution on the market. The service helps individual business owners and organizations nurture their important relationships to ensure they stay top-of-mind in order to generate new business referrals. Additionally, they are able to promote themselves to a broader audience including business partners, people in their social network and their local community. Reach150's partnership with Corefact means that customers of both companies will be able to reach their target customers with a powerful, integrated online/ offline marketing solution. The combined solution helps business owners, and organizations drive brand awareness and close more business across the board. "Corefact has a proven record of helping real estate professionals secure new business leads through their highly effective and efficient direct mail campaigns," said Dan Hodges, founder of Reach150. "Reach150 is focused on using recommendations from happy clients to help validate a business or individual and to promote their great service, through online channels, to their sphere of influencers. Combining Corefact's offline reach with Reach150's focus on promoting a business or organization through online channels means that our joint customers will stay in front of their prospects on an ongoing basis, and provide them with tangible evidence of their high quality service." Using the two systems, a client creates a Corefact mailer with the option of including recommendations they've collected through their Reach150 profile. These offline mailers are sent to the zip code or codes of choice. The postcards include a unique key code that the homeowner can enter online to get the estimated value of their home. Once entered, the homeowner is subsequently tagged by Reach150 and will begin to see advertisements for the business owner or organization who initially sent the mail. This ad promotes their high quality service, throughout the target's online activities, which link back to the client's Reach150 site. "Partnering with Reach150 is a natural extension for us," said Christopher Burnley, CEO of Corefact. "Combining mailings with online advertising offers more value and exposure to our customers, extending their brand through Reach150 retargeting campaigns. Together, Reach150 and Corefact provide a 360-degree solution to attracting new clients, from direct mail to a landing page to online ads. The two products combined produce stronger results, and are the only target marketing an agent needs." Both companies will offer the combined solution to current and new customers. For more information or to sign-up, visit www.reach150.com or www.corefact.com. About Reach150 Reach150 is the leader in referral management, providing relationship businesses with a systematic and simple way to generate more referrals and close more business. Ninety-two percent of individuals trust referrals from people they know and are six times more likely to do business with them. Reach150 helps people grow their business by proactively building their online reputation, promoting proof of their excellent service, and nurturing their most important relationships. Learn more about Reach150 at www.reach150.com. About Corefact Corefact, based in Hayward, CA, is a privately-held company providing sales organizations and sales people with a complete marketing solution that leverages state-of-the-art conversion tools and timely data-driven content – both online and offline – that engage customers and convert prospects. The Corefact patent-pending marketing solutions help generate leads, build relationships and promote products and services using a one-to-one approach, matching multiple unique data points to create a personalized experience for the consumer. Combined with market-timed content and unique tracking codes, the company's systems are able to generate unprecedented response and conversion rates utilizing the best of direct mail and web technology.
MORE >