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Technology Companies Adwerx and ActivePipe Create Innovative Integration for Realtors
Integration Will Allow Real Estate Agents to Better Leverage Their Database for Sales DURHAM, N.C., Nov. 5, 2019 -- Adwerx, a leading provider of localized digital advertising, is now integrated with ActivePipe, an advanced drip email marketing solution offering valuable customer insights to real estate professionals. The integration is making it easy for real estate agents to automate time-consuming data entry processes and run targeted digital advertising campaigns. Through the Automated Listing Advertising Program, Adwerx provides real estate listing ads that launch when a property is publicly listed. These ads appear on the websites and mobile apps that consumers visit most and are targeted by location and lifestyle. ActivePipe allows real estate agents to identify the best prospects for a property, empowering agents to nurture contacts and build trust through a range of digital products. Their suite of products allows users to build one-off emails or automated drip campaigns that can incorporate properties, blog posts, videos, and a call to action. The Adwerx and ActivePipe collaboration will further empower agents currently using sphere of influence advertising. When integrated with ActivePipe to receive emails from open houses, listing presentations, and other events, emails will include the Adwerx QuickAdder™ from their sphere campaign and will be automatically added to the agent's sphere, bypassing manual entry. "I've loved using Adwerx and ActivePipe. They've both recently been introduced at our office and I've never looked back. I regularly receive positive feedback on our emails, their appearance, professionalism, etc. and I get at least one screenshot a day from someone who's seen my Adwerx ad online while reading the news," said Haley Urquhart, a REALTOR® Associate with Greenwood King Properties. Both companies are actively working to automate advanced digital marketing campaign processes to help users coordinate messages across channels and build a seamless customer experience. As more and more people spend their days switching between their laptops and mobile devices, designing campaigns to reach consumers in multiple spaces is becoming increasingly important. Additionally, research suggests that people are 22% more likely to purchase when they experience digital ads and open an email from the same brand. This integration will provide predictive analytics to help identify who in a CRM is most likely to become an active client, and enable agents to focus on providing superior service to home buyers and sellers. Adwerx has previously integrated with other transaction management providers, including Dotloop and SkySlope. For more information about Adwerx's services, please visit enterprise.adwerx.com. About ActivePipe ActivePipe allows real estate agents and brokers to Never Miss an Opportunity™️ through it's real estate specific email and email automation capabilities. Build a "just-listed" email to all other agents, as well as, your sphere in minutes and deploy drip campaigns specific to each property or prospect. ActivePipe nurtures the thousands of leads received each year advising the agent who, when and why to call, all supported by engagement data. A graduate of the 2018 NAR Reach class, ActivePipe is helping tens of thousands of customers across the U.S., Australia and the UK by delivering relevant property content, to the right person at the right time. To get in touch with the ActivePipe team or simply learn more, please visit activepipe.com. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served 200,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for three years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program.
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Kleard and Adwerx announce integration, bringing next-level automation to real estate agents
Seattle, WA – Kleard and Adwerx announce a new integration, giving real estate agents an automated way to stay top-of-mind with unrepresented buyers they meet at Kleard open houses. "Kleard, a 2019 NAR REach Company, is excited to partner with a 2017 REACH company and current NAR REALTOR Benefits® Program provider, Adwerx. Hosting open houses with Kleard allows agents to become much more productive and efficient, and the integration with Adwerx will give them further opportunity to grow their business," says Jonathan Martis, CEO of Kleard. If an agent hosting a Kleard open house has the Adwerx integration enabled, any unrepresented buyer who signs in on the Kleard app will get automatically added to the agent's sphere of influence campaign. As the buyer searches premium websites and social media platforms, the agent ads will display, allowing the agent to reach consumers in a personal way where it matters the most. "We've always focused on finding new and innovative ways to provide brilliantly simple digital advertising to small and mid-sized businesses so they can continue to grow and thrive through local branding. This integration with Kleard is yet another step to making marketing solutions that are usually only available to large companies more widely accessible," said Jed Carlson, CEO of Adwerx. To learn more about how Kleard and Adwerx can help you or your agents, please visit www.kleard.com. About Kleard Kleard is a top-rated software for real estate agents, teams and brokerages, allowing for verification of new as well as keeping track of existing leads. The app, both web and mobile, is used by thousands of agents throughout the U.S. and Canada, along in MLSs and REALTOR® associations that have partnerships with Kleard. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served over 200,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for three consecutive years, as well as received Inc.'s Best Workplaces award. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program.
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REALTORS' Guide to Mastering Direct Mail
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Adwerx Named to Inc. 5000 List for Third Consecutive Year
Durham-based digital advertising leader makes prestigious list of America's fastest growing private companies Inc. magazine revealed that Adwerx, a leading provider of localized digital advertising, has earned the 2661st position on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. This year will mark the third consecutive year that Adwerx has made the list. Adwerx is part of an exclusive list with many notable companies, including Microsoft, Intuit, Zappos, Pandora, Oracle, and Zillow. Beginning operations in 2013, Adwerx was founded with the concept of leveling the playing field for businesses of all sizes through scalable, automated digital advertising. The company's role as a leading technology company was established when they launched their first product, Automated Listing Advertising, designed to serve the needs of the real estate industry. Just two years later, Adwerx recently hired its 100th employee, it's rolling out its newest Enterprise product, Automated Retargeting, and is about to embark on some ambitious steps that have the potential to take the business to entirely new heights. "We are honored to receive this recognition for the third year in a row and we will continue to focus on building a digital marketing platform that positions every business for success," said Adwerx CEO Jed Carlson. "Of course, we could not achieve what we have without the top talent that supports this company every day." The 2019 Inc. 5000 stands out from past lists, as it shows a staggering amount of growth from companies within very competitive markets. This year's list achieved an astounding three-year average growth of 454 percent, and a median rate of 157 percent. This sustained level of growth is extraordinarily rare. "Needless to say, making the list gets harder every year as your starting base grows. Of the tens of thousands of companies that have applied to the Inc. 5000 over the years only a fraction have made the list more than once," said Inc. Editor in Chief James Ledbetter. "A mere one in eight companies have made the list 3 times." Adwerx continues its trend of rapid growth, and currently has ten open positions. The company is headquartered in Durham, NC's historic American Tobacco Campus. To begin your career with Adwerx, please visit about.adwerx.com/careers. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served 200,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for three years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program. Methodology The 2019 Inc. 5000 is ranked according to percentage revenue growth when comparing 2015 and 2018. To qualify, companies must have been founded and generating revenue by March 31, 2015. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2018. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2015 is $100,000; the minimum for 2018 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.'s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000. About Inc. Media Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today's innovative company builders. Inc. took home the National Magazine Award for General Excellence in both 2014 and 2012. The total monthly audience reach for the brand has been growing significantly, from 2,000,000 in 2010 to more than 20,000,000 today. For more information, visit www.inc.com. The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates the remarkable achievements of these companies. The event also offers informative workshops, celebrated keynote speakers, and evening functions.
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Realtor.com Expands Local Expert to Cities
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Out with the Fake, in with the Real with the Latest Realtor.com Campaign
New spots point out the fallacy of fantasy home-buying to demonstrate how realtor.com helps real people find real homes SANTA CLARA, Calif., July 22, 2019 -- Realtor.com, The Home of Home Search, today debuted a new wave of advertising in its nascent "Homes, for the Real of Us" campaign that celebrates the "realness" of home-buying by poking fun at TV-fueled stereotypes and reinforcing that realtor.com® helps real buyers find real homes that meet their real needs. The campaign will run on national broadcast, digital, and social media through October 2019. "There are a lot of fantasies out there when it comes to where you live, but the reality of owning your own home outshines every megamansion, every mountainside retreat, every ultra-modern, minimal abode. It's where you spend time and make memories with the people who matter most in your life," said Andrew Strickman, head of brand and chief creative for realtor.com®. "Our new campaign serves as a humorous reminder to not be discouraged by unattainable stereotypes, and that realtor.com® is here to help you find a real home that matters to you." Created by realtor.com's® agency of record, Huge, Homes, for the Real of Us is built around the concept that real beats the fantasy, and the homes available on the site and its app are the truest representation of what homes are right for the vast majority of searchers rather than what's often seen on reality television and social media. Realtor.com's® latest creative spots double down on the concept, by first presenting viewers with an overly dramatized, over-the-top fantasy home and lifestyle. Viewers are then shown a real person searching for a normal home in a more realistic price range using realtor.com®. Each spot focuses on a different realtor.com® feature that helps the home buyer narrow their search. "Today's world, be it through television shows, celebrities, influencers, or social media, can set some very unreal expectations on what life should be. But people don't live in that unreal world, they live in a very real world with very real needs and especially with very real budgets," said Fede Garcia, global executive creative director at Huge. "With this campaign, we wanted to show them how realtor.com® has the tools to help them find a place that they love because it's exactly what they need." The first of the six new creative spots, titled "Socialites," opens with typical over-the-top reality tv socialites, complaining about the proximity of the next-door mansion. It promptly cuts to a more realistic scene where a much more relatable homebuyer, sipping lemonade rather than white wine, uses the lot size filter to search for her new home with a bit more distance from her annoying next door neighbor. The additional spots in the campaign continue to capitalize on the juxtaposition of extreme, Instagram-perfect, yacht-owning, mansion-living lifestyles of the rich and famous to the reality of what most people want in a home. The newest creative builds on the first wave of the campaign, which launched in April 2019. To view the latest spots including Socialites and House Finders, please visit: https://www.youtube.com/results?search_query=realtor.com About Realtor.com® Realtor.com®, The Home of Home Search, offers an extensive inventory of for-sale and rental listings, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today is the trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com. About Huge Huge, part of Interpublic (IPG), is a global experience agency made up of creatives, designers, technologists, strategists, and data scientists. We help companies become a deeper part of people's lives by creating unified brand experiences that people love. We work with clients such as Google, McDonald's, FCA, Brooks Running, P&G, and others, who are as committed to shaping culture and defining the future as we are. Headquartered in Brooklyn, we currently have more than 1,400 employees working across 13 offices in North America, Latin America, Europe, and Asia. About Interpublic Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Craft, FCB (Foote, Cone & Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton, MAGNA, McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon, R/GA, UM and Weber Shandwick. Other leading brands include Avrett Free Ginsberg, Campbell Ewald, Carmichael Lynch, Deutsch, Hill Holliday, ID Media and The Martin Agency. For more information, please visit www.interpublic.com.
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Homes.com Local Connect Advertising: Smarter than Ever
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Chime Technologies Unveils Dynamic Ads for Real Estate Designed for Facebook
Unique user mapping technology empowers brokers with targeted insight to more effectively generate and nurture leads PHOENIX, June 19, 2019 -- Chime Technologies, an operating system for the real estate industry, today unveiled DARE (Dynamic Ads for Real Estate) designed for Facebook. The new offering, fully integrated with Chime's AI-powered sales acceleration platform, optimizes and delivers ad creatives sourced from MLS to a targeted audience based on broker preferences. By customizing the ads and actively responding and adjusting to lead behaviors accordingly, DARE delivers high quality ads via Facebook to targeted leads for more effective results. Designed to help brokers and real estate teams automate online lead generation and fuel top of funnel advertising, Chime's DARE delivers more leads, ensures a better conversion rate and costs less per lead than traditional options. To learn more, visit www.chime.me. Historically, online lead generation solutions have not performed effectively or yielded successful results for most brokers. Meanwhile, the demands of the real estate market make managing this program unwieldly for busy agents. As a result, many brokers miss out on the opportunity to capture leads via influential online channels. By leveraging the power of Facebook, automating the process, and integrating lead data into Chime's comprehensive real estate platform, agents ensure their lead generation program exclusively delivers relevant, active and interested buyers and sellers. "The new dynamic ads solution from Chime is a valuable, cost effective lead generation tool that our industry desperately needs," said Mike Klemsrud, CEO, eHouse Realty, Inc. "Like many brokers, my team is strapped for time and always on the go. Chime helps us leverage the power of social media and get to a close faster without the burden of having to manually manage the system, and helps ensure we stay focused on our target market and motivated consumers. Chime has been a game changer for my brokerage and team." To get started, the Chime customer success team helps clients identify the ideal properties to feature and seamlessly connects each ad back to a page on the IDX site. By strategically mapping properties back to clients' business objectives and unique broker profile, Chimes' DARE helps to deliver the most relevant and targeted leads, shortening the window from contact to close. Once an interested lead clicks to learn more and a lead form is populated, the lead is entered into Chimes' CRM and is automatically analyzed by an intelligent scoring system. The AI-powered platform leverages unique user mapping technology to consistently review user behavior and adjust the lead score, in turn adjusting how to effectively nurture the lead over time. "Leads are the lifeblood of the real estate business but many agents and teams find managing the process of online lead generation daunting and unsuccessful. DARE helps alleviate this burden," said Mike McGowan, Vice President of Sales, Chime. "By automating the process and integrating leads into our end to end real estate platform, agents are freed to focus only on those intent focused buyers and sellers." About Chime Technologies Chime is an all-in-one Sales Acceleration Platform for the real estate industry headquartered in Phoenix, Arizona. Its award-winning productivity suite offers a robust set of features that help real estate professionals and teams of all sizes run and grow their business. Chime Technologies operates as a US subsidiary of Renren, Inc. (RENN). For more information, contact [email protected] or 888-682-4463, or visit www.chime.me.
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Adwerx Receives Inc. Magazine's Best Workplaces 2019 Award
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Realtor.com Launches "Public Reality Announcement" Ad Spots as Part of Its New "Homes for the Real of Us" Brand Campaign
New spots call out the difference between reality TV shows and the realities of home buying SANTA CLARA, Calif., April 22, 2019 -- Realtor.com®, The Home of Home Search, today introduced its new "Public Reality Announcement" spots that intercept people watching real estate, reality, and food TV shows to help them understand there's a big difference between the homes they're seeing on screen and the reality of home buying. The seven spots are part of realtor.com®'s new brand campaign, "Homes for the Real of Us," which is built around the simple idea that real people need real places to live, rather than the fantasy frequently implied in a majority of real estate advertising. When it comes to searching for a home, consumers want real; they don't want to see luxurious homes they can't afford, they want a realistic picture of a home search, according to research conducted by realtor.com®. The brand's new "Homes for the Real of Us" campaign, which launched earlier this month, focuses on the discrepancy between the advertising-fueled myths of home buying and the sometimes hard, always exhilarating, and eventually satisfying reality of finding the right home. By acknowledging the silliness of the stereotypes and embracing the "real" of the process, realtor.com® is able to inspire confidence in homebuying to provide what consumers really need. It marks the first work from the brand's new relationship with agency of record, Huge. "By poking fun at these misconceptions, our campaign reinforces that people want and need real information and expertise during their home search," said Andrew Strickman, head of brand and chief creative for realtor.com.® "Real is in our name. It's in our DNA. That information and expertise is exactly what realtor.com® offers." "Public Reality Announcement" is a collection of ad spots, within the broader "Homes of the Real of Us" campaign, that are tailored to viewers watching real estate, lifestyle reality, or food television. After satirizing the show's unreal content, each :15 and :30-second concludes with a reminder that when a viewer is ready for a real home search, realtor.com® can help. These ads will appear on channels such as HGTV, MTV and The Food Network, as well as a variety of digital placements across Instagram, Facebook and Twitter. Strickman added, "Although the drama-filled lavish lifestyles of reality TV and luxury amenities of real estate shows can be really entertaining, they also create unrealistic expectations about the buying process," said Andrew Strickman, head of brand and chief creative for realtor.com®. Jason Musante, Global Chief Creative Officer of Huge, said, "Real. It's in short supply these days but needed now more than ever — especially as it relates to the home buying experience. It took a brave client working collaboratively with the creative team to strike the perfect balance between funny and informative to bring that message to life." "Homes for the Real of UsSM" is the next chapter in the brand evolution of The Home of Home Search, which debuted during the NCAA Final Four, and across broadcast and cable networks earlier this month, and will appear in cinemas preceding "Avengers: Endgame" later in April. Over the next year, the campaign will appear across the primetime television, major cable networks, and digital media. To view the Public Reality Announcement ad spots, please see below: Unreal Real Estate :30 Unreal Reality :30 Unreal Process :30 About realtor.com® Realtor.com®, The Home of Home Search℠, offers an extensive inventory of for-sale and rental listings, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today is the trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®. About Huge Huge is a global experience agency providing marketing services and digital transformation to the world's largest businesses and best-known brands. Headquartered in Brooklyn, NY, Huge has more than 1,500 employees working across 15 offices throughout North America, Europe, Asia, and Latin America. The agency is part of the Interpublic Group of Companies. For more information, visit hugeinc.com.
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National Association of Realtors Unveils "That's Who We R," a Campaign to Distinguish Realtors from Other Real Estate Agents
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Realtor.com Selects Huge as New Advertising Agency of Record
New agency will develop creative to help build on four years of audience growth SANTA CLARA, Calif., Feb. 12, 2019 -- Realtor.com®, The Home of Home Search, today announced that it has selected advertising agency Huge to serve as its creative agency of record, effective immediately. As one of the most respected and valuable brands in home search, realtor.com® will leverage Huge's creative expertise to help continue to build the realtor.com® brand through comprehensive advertising and marketing programs. "Huge demonstrated exceptional creativity and big ideas, combined with a digital-first approach, which made a compelling case for moving forward and officially establishing this new relationship," said Andrew Strickman, head of brand and chief creative for realtor.com®. "We are on growth trajectory and, to capitalize on and extend that momentum, we wanted a fresh take on our brand. As our new creative agency of record, we're confident that Huge will bring world-class strategic expertise and creative thinking to telling the realtor.com® story while communicating the value of our products and services to homebuyers." Michael Koziol, global chief executive officer, Huge, said, "It is a big opportunity for our team at Huge to partner with realtor.com®. As the brand that defined the category of home search, they've done a great job providing highly accurate for-sale data and we are excited to help them extend their brand reputation in the category. This is the challenge that Huge was built to take on: making best-in-class marketing and user experience work together with smart ambitious marketers." In the last four years, realtor.com® has seen record growth, doubling both traffic and revenue. The business will be led out of Huge Brooklyn. Realtor.com® retained the services of Joanne Davis Consulting, Inc., New York, NY, to assist in the agency review process. About realtor.com® Realtor.com®, The Home of Home Search℠, offers an extensive inventory of for-sale and rental listings, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today is the trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com. About Huge Huge is a global experience agency providing marketing services and digital transformation to the world's largest businesses and best-known brands. Headquartered in Brooklyn, NY, Huge has more than 1,400 employees working across 12 offices throughout North America, Europe, Asia, and Latin America. The agency is part of the Interpublic Group of Companies. For more information, visit hugeinc.com.
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Adwerx Launches Integration with Dotloop for Top Real Estate Agents
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Benefits of Advertising on Homes.com for You and Your Clients
Investing in advertising and marketing tools is an important step towards building a sustainable business, and not just because of the immediate benefits that come along with marketing and advertising. When you understand how your investments help differentiate you and your marketing strategies from the hundreds or thousands of real estate agents and brokers in your metropolitan area, you can pass that information along to your clients and the tools themselves become part of your overall approach that builds trust in you and your real estate brand. Here we've outlined some of the ways partnering with Homes.com benefits you and your clients. If you want to know other ways working with Homes.com is good for you and your clients, let us know in the comments below and we'll get right back to you! Preferred Listings The primary benefit of having Preferred Listings on Homes.com is obvious – your listings are yours alone to benefit from. Any listing you mark as Preferred will only have your contact information on it and you will be the only one receiving the leads generated by your Preferred Listing. Your clients benefit from this because you can market their listings more aggressively among the other listings that are competing for buyers' attention. Your seller clients' homes can display up to 100 photos to highlight more than just basic interior and exterior pictures of the home. More photos can lead to increased buyer interest, in-person showings, multiple competing contract offers, shorter sale time, and higher sales prices for your sellers. Your seller clients' homes can also rank better in default sort order compared to similarly priced and days-on-the-market listings. That means your seller clients' homes will be higher up which means your sellers' listings can receive greater exposure than competing properties. Also, when listings are designated as Preferred on Homes.com, any active buyers inquiring about your seller clients' listings are directed immediately to you by call, text, or email. That way you, the real estate professional who knows the most about the property, are addressing buyers instead of agents or brokers who may have never been in the home. Of course, if inquiring buyers realize that your listing does not meet their exact needs, you certainly have the opportunity to work on behalf of the buyers once you make contact and establish a relationship. Local Connect Local Connect displays your contact information on homes listed for sale in the zip codes you're most interested in. Then, whenever active buyers inquire about a listing your Local Connect ad is on, you're automatically displayed on the lead inquiry form. In addition to the exposure received on For Sale inventory in your desired areas, your photo and contact points are similarly posted on off-market properties on Homes.com, further extending your brand and opening the door to engage with transaction-ready traffic on Homes.com. In many cases, consumers inquiring about off-market properties may be seller prospects investigating home values of properties in their current neighborhood. Furthermore, Local Connect is a great addition to your listing presentations. Use it to show seller prospects that your marketing strategy for their homes includes advertising on Homes.com, one of the most heavily trafficked real estate websites, to an audience of buyers in the zip codes where their properties are located. This benefits your future seller clients by increasing the number of potential buyers that you can highlight the seller's home to. This benefits potential clients because you'll be able to connect with more buyers who may be interested in their property. This can result in a faster, smoother sale, and possibly even a higher sales price for their home. City Sponsor Ads City Sponsor positions your seller clients' listings at the top of one of the most visible locations on Homes.com: the search results pages. Here it is ahead of many of the properties competing for buyers' attention, giving your inventory a consistent marketing advantage. These native ads are in line with other properties that match the consumer's search preferences and display your most relevant properties to prospective buyers. This placement is great for your sellers because their home will be one of the first shown to buyers who are looking for a home like theirs. The heightened exposure levels can drive more buyer engagement resulting in more in-person showings, contract offers, shorter time on market, and a higher sales price. If you would like to learn how Homes.com can work with your marketing plan to help you show up higher in search results, improve your social media engagement, or reach your advertising goals, contact us for a free one on one consultation! To view the original post, visit the Homes.com blog.
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Newest REALTOR Benefits Partner Adwerx Helps Realtors Boost Marketing Strategy
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Realtors Applaud HUD Decision to Target Online Housing Discrimination
Formal complaint alleges Facebook allowed advertisers to violate Fair Housing regulations WASHINGTON (August 20, 2018) – On Friday, the U.S. Department of Housing and Urban Development filed a housing discrimination complaint against Facebook, alleging the site's targeting tools allow advertisers to intentionally exclude specific demographics from viewing or receiving certain housing-related ads. HUD claims the social media site violated the Fair Housing Act by enabling advertisers to discriminate against prospective renters and buyers based on their race, color, religion, sex, familial status, national origin, or disability. National Association of Realtors® President Elizabeth Mendenhall, a sixth-generation Realtor® from Columbia, Missouri and CEO of RE/MAX Boone Realty, issued the following statement in support of HUD's aggressive enforcement of the Fair Housing Act: "In 2018, as America recognizes the 50th anniversary of the Fair Housing Act, the National Association of Realtors® strongly supports a housing market free from all types of discrimination. However, as various online tools and platforms continue to transform the real estate industry in the 21st Century, our understanding of how this law is enforced and applied must continue to evolve as well. Realtors® commend the Department of Housing and Urban Development and Secretary Ben Carson for taking decisive action to defend fair housing laws, and for working to ensure its intended consumer protections extend to wherever real estate is marketed." The National Association of Realtors® is America's largest trade association, representing more than 1.3 million members involved in all aspects of the residential and commercial real estate industries.
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Adwerx Adds Instagram to Popular Automated Listing Advertising Program
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Adwerx Launches Integration with Dotloop for Top Real Estate Agents
Integration enables agents to easily update sellers on ad campaigns DURHAM, N.C., July 6, 2018 -- Adwerx Enterprise, creators of the Automated Listing Advertising Program for real estate brokerages, today announced a new integration with dotloop®, a leading platform for simplifying the real estate buying and selling process. The collaboration offers unique benefits for users of both Adwerx and dotloop. Through the Automated Listing Advertising Program, Adwerx provides real estate listing ads that launch when a property is publicly listed. These ads appear on the websites and mobile apps that consumers visit most and are targeted by location and lifestyle. Adwerx's integration with dotloop will allow agents in participating brokerages to seamlessly leverage the advertising service whenever an agent starts a new transaction on a home listing. This melding together of two workflows will allow a single entry point for data, resulting in increased agent productivity. As an added benefit, sellers will be able to view the ad for their home as soon as it appears online. Dotloop was created to make real estate transactions as simple and seamless as possible. The platform provides agents with all the information they need to close a deal right at their fingertips. "Integrating with dotloop is an important step for Adwerx," said Jed Carlson, CEO of Adwerx. "Many of our brokerage clients use dotloop, and this service will help agents spend less time on data entry and instead focus on the value they provide to their clients." For more information on dotloop integrations, please visit www.dotloop.com/integrations. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 115,000 real estate customers across the US, Canada, and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com. About dotloop Dotloop is the leading online transaction and productivity optimization platform in real estate. Dotloop reduces complexity by replacing separate form creation, e-sign, and transaction management systems with a single end-to-end solution and drives growth by helping real estate professionals streamline their businesses with workflow automation and real-time visibility into transactions. Each year, millions of agents, brokers, and clients trust dotloop to get deals done. Dotloop is based in Cincinnati, Ohio, and is owned and operated by Zillow Group, Inc. (NASDAQ: Z and ZG). To learn more about dotloop, visit www.dotloop.com.
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Realtor.com Launches "The Home of Home Search" Campaign
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Colorado Brokerage Offers Real Estate Advertising Powered By Adwerx Enterprise
Program provides comprehensive digital advertising solution for busy agents. DURHAM, N.C., March 15, 2018 – Keller Williams Clients' Choice Realty, a Keller Williams brokerage based in Colorado Springs, Colorado, today announces it has partnered with Adwerx, the leading provider of localized digital ads for real estate, on an automated listing advertising program to showcase their high-profile listings. The advertisements will showcase eligible Keller Williams Clients' Choice Realty properties as soon as they are live on the local MLS. The advertisements will be available for all of Keller Williams Clients' Choice Realty's over 300 agents across three offices. "There is a great desire for Colorado real estate right now. With things moving so quickly it was important to us to have a system we could create, customize and then immediately put into action," said Joyce Heffner-Williams, Operating Principal, Keller Williams Clients' Choice Realty. "Adwerx allows us to provide a service that fits the needs of our agents and their sellers." The Keller Williams Clients' Choice Realty digital advertisements deploy automatically based on the property's location and criteria. The ads appear on Facebook, mobile and popular websites that active buyers and potential clients visit daily. "Most buyers begin their search online. The team at Keller Williams Clients' Choice Realty understands the value of automation to streamline your business. Together we've created a system that can immediately be used by agents to help them satisfy their sellers and obtain more listings," added Jed Carlson, CEO of Adwerx. Adwerx Enterprise created the automated listing advertising program in 2017 and since then has powered ads that have generated more than a billion ad impressions for property listings, generating both interest for listings and brand awareness. Agents have benefited from increased online visibility. In a recent case study focused on a participating brokerage, over 81% of agents surveyed expected an increase in referrals due to their use of online advertising. About Keller Williams Clients' Choice Realty Keller Williams Clients' Choice Realty operates in Colorado with offices in Colorado Springs and serving Monument, Woodland Park, Black Forest, Tri-Lakes, Widefield, Security, Broadmoor, Teller County, El Paso County, and the entire Pikes Peak Region. Keller Williams Clients Choice Realty has over 300 agents dedicated to delivering top quality service with integrity and commitment. For more information, visit https://www.ourkwteam.com. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 100,000 real estate customers across the US, Canada and Australia. Adwerx is comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. For more information, visit www.adwerx.com.
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Ned and Ariel Fulmer Chronicle Their First Home Purchase with Realtor.com and BuzzFeed
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After One Billion Listing Views RE/MAX "Doubles Down" on Adwerx Program
Innovative Ad Strategy Doubles Web Traffic in 5-Months for over 275,000 RE/MAX Listings DENVER, March 1, 2018 -- RE/MAX agents participating in the Adwerx Enterprise program are seeing a significant jump in views of their online listing ads. Since the program first launched in September, these ads have achieved over one billion impressions. Due to this hugely successful rollout to more than 76,000 North American agents, RE/MAX and Adwerx agreed to enhance the program. An announcement of the agreement was made by RE/MAX CEO Adam Contos before an audience of over 6,000 agents and brokers during the Opening General Session of the annual R4 Convention at the MGM Grand Hotel and Casino in Las Vegas. Extended into 2018, the program will continue to provide automated ads for Facebook and across a multitude of web platforms, including a new Instagram placement. Through the Adwerx Enterprise program, participating RE/MAX agents automatically provide their home selling clients the tremendous advantage of extensive exposure in a very competitive marketplace. Every listing campaign is geo-targeted around the sellers' home address, using behavioral targeting and big data to reach an audience actively interested in buying or selling real estate. RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, and Adwerx, the top provider of localized digital advertising for real estate agents and brokers, will continue cooperating this year to provide the results-oriented ad strategy to agents in the RE/MAX owned regions and those in the independent Central States Region. "The rollout of the Adwerx Enterprise program has far exceeded our expectations," said RE/MAX Executive Vice President Mike Ryan. "Listings are the life blood of our industry and the billion listing views are a testament to the productivity our US and Canadian agents. And the addition of Instagram only brings more value to both RE/MAX agents and their clients." Agents affiliated with RE/MAX generated over one million U.S. transaction sides in 2017, and are among the most productive of the national real estate franchisors. The Adwerx Enterprise program saves agents valuable time by completely automating the process of online marketing for home listings. Since September of 2017, listing ads have been generated for over 275,000 RE/MAX properties. "RE/MAX is one of the most successful real estate brands and generates a tremendous amount of listing activity," added Jed Carlson, CEO of Adwerx. "Our engineers have worked tirelessly to develop a product that scales effortlessly to achieve the goal of maximum property visibility and seller satisfaction." The expanded advertising agreement provides that all participating RE/MAX agents will receive a digital ad for each of their listings for one week. Those who choose to become subscribers will receive a personal Adwerx account and qualify to extend the promotion with discounts to build new campaigns as needed. About the RE/MAX Network RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 115,000 agents provide RE/MAX a global reach of more than 100 countries and territories. Nobody sells more real estate than RE/MAX when measured by residential transaction sides. RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE: RMAX). With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $157 million for Children's Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 100,000 real estate customers across the US, Canada and Australia. Adwerx is comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. For more information, visit www.adwerx.com.
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How Advertising Your Listing Earns More Listings
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Chime Acquires GeographicFarming to Keep Real Estate Professionals on the Cutting Edge
This acquisition enables Chime to add direct mail and telemarketing features SAN FRANCISCO, August 30, 2017 – Chime Technologies, an operating system for the real estate industry, announced today that it has acquired GeographicFarming, a turnkey, 360° marketing solution for real estate businesses. With this acquisition, Chime will add direct mail and telemarketing farming features to the powerful Chime real estate suite. Chime's operating system aims to provide all the tools real estate professionals need to seamlessly run and grow their business. Its innovative tools make it easy to launch marketing campaigns, track leads' activities, build and nurture customer relationships, and effortlessly manage teams – anytime, anywhere. Over the past year, Chime has continued to evolve and expand its platform to address the full spectrum of agents' needs. This acquisition of GeographicFarming will enable Chime to enhance its existing features and add new capabilities, giving agents access to an even wider range of marketing tools to grow their brands, improve productivity and increase the bottom line. "We are always working to serve a diverse range of agents' needs and push the real estate industry forward," said Matt Murphy, Chief Marketing Officer of Chime. "In GeographicFarming, we found a partner who's committed to the same goals. Their innovative approach to farming is a perfect complement to Chime's technology, and they represent a valuable addition to the Chime team." "Our number one priority is our clients' success," said Jeff Campbell, CEO of GeographicFarming. "With the Chime integration, those clients can now leverage the powerful real estate operating system to expand lead generation through best in class technology, and save time as they focus on what they do best – selling homes and growing their business." GeographicFarming provides fully customizable lead capture landing pages that offer multiple home value estimates, using an easy-to-navigate three-step process. Streamlining direct mail systems, GeographicFarming's templates and customizable designs fit any brand and market needs, and ensure marketing campaigns truly stand out from the crowd. Its effective, high-powered telemarketing features eliminate the need to spend hours each day on the phone. Instead, a dedicated call center utilizes proven scripts that generate and nurture new business leads, every day of the week. GeographicFarming's mission aligns closely with Chime's, which is to provide a complete operating system that continually builds and transforms the business of real estate. This acquisition will enable the two companies to combine their resources and continue building the ultimate (and only) product agents need to supercharge their business. The acquisition of GeographicFarming is the latest step in Chime's effort to not only fulfill agents' existing needs, but also to anticipate their future desires. Chime recently announced the launch of an AI-enabled smart dialer called Belle, as well as software to power drone technology, which has the potential to transform open houses and listings. By integrating GeographicFarming's direct mail and telemarketing features into the Chime suite, Chime will cement its position as the most robust, innovative real estate technology provider on the market. About Chime Chime is an operating system for the real estate industry. Its award-winning productivity suite offers a robust set of features that help real estate professionals and teams of all sizes run and grow their business. Chime operates as a US subsidiary of Renren, Inc. (RENN). For more information, contact [email protected] or 888-342-9698, or visit www.chime.me.
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RE/MAX and Adwerx Launch Listing Automation
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Realtor.com® Teams Up with the Wives of Top Major League Baseball Players Ahead of Trading Deadline to Highlight Tips for Moving
SANTA CLARA, Calif., July 25, 2017 -- Realtor.com® today launches its newest branded series, "Finding the Home Run Home," featuring three wives of Major League Baseball players discussing their experiences having to move at the drop of a hat when their husbands were traded to new teams. A trusted source for real estate information, realtor.com® is operated by News Corp subsidiary Move, Inc., a leading provider of online real estate services. Ahead of Major League Baseball's July 31 trade deadline, Julianna Zobrist, Leslee Holliday and Jennifer Utley – the wives of Chicago Cubs' second basemen Ben Zobrist, New York Yankees' designated hitter Matt Holliday, and Los Angeles Dodgers' second baseman Chase Utley, respectively – share what home means to them and how realtor.com® has helped them find their dream homes for their families when the clock is ticking. The new brand partnership includes a broadcast and digital video series as well as social integrations. In the videos, Zobrist, Holliday, and Utley highlight a few of their personal house hunting tips, including the use of 3D tours, search filters and the realtor.com® draw feature. Holliday explained that over her husband's 14-year professional baseball career, they have lived in 11 homes in four different cities, most recently moving again when Matt signed with the Yankees in December. "Living in Florida, you have to find a home in New York for you and your family," Holliday said. "It was just really inconvenient for us to fly up to New York City and walk through every single home we saw. 3-D tours allowed us to make a decision from home which is very, very convenient." Utley has lived in 12 homes since her husband broke into the big leagues in 2003. "Moving doesn't scare me," she said. "I realize that moving is fun and can be a game if you want it to be. I'm always watching the market. The whole process is my happy place. I'm very particular about my home and I have a lot of experience and I've definitely curated my want list. Using filters are really very easy. I can pinpoint exactly what I want in a house with the number of bedrooms, bathrooms, pool, no pool, yard, what neighborhood I'm in, what schools I want. Realtor.com is the one-stop shop for finding your perfect house. Zobrist and her husband moved 10 times in 10 years before finally purchasing their first home in Chicago. "When Chicago called it felt like the stars aligned," she said. "We had to move quickly and do it efficiently. We realized that we desired for our kids to be around more children and for us to be closer to the stadium. I totally love the draw search feature because then you are able to pinpoint the area you want to live in." "Home has important, and different, meaning to everyone. Families of professional athletes often experience sudden moves when traded between teams, providing additional challenges to find the home of their dreams. Finding the Home Run Home showcases what home means to the wives of three MLB players at the top of their game and helps fans understand these families' experiences on a personal level, including some valuable moving tips," said Andrew Strickman, head of brand and chief creative at realtor.com®. "Our partnership with Home Team Sports highlights realtor.com®'s dedication to helping every family, even those who live their lives on the move like our favorite baseball players, find their dream home." One of the highlights of the Home Team Sports program is use of 30-second spots featuring the three wives to surround a two-week realtor.com sponsorship of a trade-deadline inspired "Buyer's and Seller's" segment on the pre-game shows of 19 MLB teams. The videos are available at realtor.com/welcome/homerunhome. Below are the scheduled release dates for each outlet: Realtor.com®'s "Finding the Home Run Home" is a partnership with Home Team Sports, negotiated by Ocean Media LLC, realtor.com media agency of record. Home Team Sports is a sales unit of Fox Sports, featuring branded-content platforms, commercial and program production, events, and custom brand integration in live local sports. About Home Team Sports Home Team Sports (HTS) is a sales unit of FOX Sports that offers advertisers one-stop shopping for TV and digital media sponsorship of every MLB, NBA, and NHL home team in the U.S., reaching 90+ million homes with its platforms. HTS also encompasses FOX Sports College Properties which holds the multi-media rights for USC and the Los Angeles Memorial Coliseum, Michigan State, Auburn, San Diego State, Georgetown, Villanova and the BIG EAST Conference. HTS also has exclusive media rights in major college conferences and conference-owned television networks, including BTN, Pac-12 Networks, the ACC and Big 12. HTS is a complete sports solution featuring branded-content platforms, commercial and program production, events and custom brand integration in live local sports. All opportunities are available on a local, regional or national scale. HTS representation includes FOX Sports Regional Networks, Comcast Sports Net, ROOT SPORTS, YES, NESN, MASN, Altitude and others. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
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EXIT Realty Adds realtor.com® to Premier Partner Program
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Adwerx Announces Spacio Integration
New collaboration adds digital advertising power to open house follow-ups DURHAM, N.C., June 28, 2017 -- Adwerx, the leading provider of localized digital advertising for over 40,000 U.S. real estate agents and brokers has partnered with Spacio, pioneers of the paperless open house, on a new integration to bring their two products together in a single workflow for agents and brokers. "Automating as many services as we can is a way that we continue to add value for our customers," said Jed Carlson, CEO of Adwerx. "This new partnership allows Spacio users to easily put open house attendees into an advertising campaign with no additional steps needed." Spacio's elegant visitor registration solution automates lead capture and follow-up. The company's analytics and customer insights provide contact verification, lead quality scoring, and insights on each lead. The broker-level version delivers real-time visibility over company-wide open house activities tying them directly to agent and office activity for more effective decision making. "Spacio helps agents and brokerages create relationships with new customers from the moment of contact at an open house," added Spacio CEO and co-founder Melissa Kwan. "This partnership deepens that, allowing our users to make sure these valuable new contacts become part of their ongoing advertising campaigns." The integration is now live inside the Spacio paperless open house product. Spacio and Adwerx debuted the product during a webinar with Inman News on June 20 on ways real estate agents and brokers can use automation to streamline their businesses. For media, interviews or speaking inquiries, please contact [email protected] About Spacio Spacio's intelligent open house solution streamlines outdated real estate processes and reduces lost opportunities. Spacio helps agents maximize open house lead generation opportunities by automating lead capture and follow up, allowing agents to easily reconnect with potential buyers and convert more leads over time. In an industry founded on relationships, Spacio is a game changer. The tool is sleek, modern, easy to use and impressive. Agents and brokerages benefit from CRM integration, streamlined lead capture, contact verification, social profiling, open house reporting, company-wide real-time analytics, and cross-platform functionality. For more information, visit spac.io. About Adwerx One of the fastest growing companies in real estate technology, Adwerx provides brilliantly simple digital advertising to over 40,000 real estate customers across all 50 states and Canada. Adwerx is comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. For more information, visit www.adwerx.com.
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Moxi Works Launches Facebook Ads Feature for Agents
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Realtor.com® Launches 'Own Home' National Brand Campaign Starring Actress Elizabeth Banks
  SANTA CLARA, Calif., April 3, 2017 -- Realtor.com® today launched its new marketing campaign, "Own Home." Emmy-nominated actress, producer and director Elizabeth Banks returns as the brand's spokesperson for a third year, with witty TV ads, interactive digital video experiences and social integrations that showcase realtor.com® as the most trusted and comprehensive source of real estate information. Realtor.com® is operated by News Corp subsidiary Move, Inc., a leading provider of online real estate services. The new campaign humorously demonstrates the struggle of searching for a home without realtor.com® and missing out on the home of your dreams by featuring "not-yous." According to the Urban Dictionary, a not-you is a person who likes what you like and wants what you want. "Odds are, your dream home is also someone else's dream home," said Nate Johnson, CMO at realtor.com®. "We illustrate the competitive nature of searching for the perfect home throughout the new campaign in a series of hilarious vignettes with Elizabeth Banks. With more for-sale listings than our competition, updated in real time, realtor.com® gives users a competitive edge over 'not-yous.'" The spots feature Banks celebrating with users who recently moved into their perfect home, while similarly attired and coiffed 'not-yous' appear through the stories, frustrated by what could have been. The campaign underscores the benefit of realtor.com® being the most comprehensive source of for-sale real estate listings, updated every 15 minutes. Created by Pereira & O'Dell New York, with Andrew Strickman, realtor.com® head of brand and chief creative, the "Own Home" campaign features six TV spots. The brand also will debut an interactive digital video series offering a cathartic release for "not-yous" feeling frustrated, depressed, mad or annoyed for having lost their dream home. Banks will scream into a pillow, seek solace in cute animals, sing a sad song poorly and more to help people move on after missing out on the home of their dreams. In addition, the campaign will expand to Facebook and Instagram, with a twist on the traditional housewarming gift. Users can congratulate new homeowners with laughable 'welcome to the neighborhood' gifs of Banks. The TV campaign debuts the week of April 3 with a unique, cinematic 60-second launch spot on CBS and HGTV and will run across major broadcast networks and cable channels, including Bravo, DIY, TBS, TNT, USA and others. The social executions will begin to rollout in May with the digital video series featuring Banks going live in July. The "Own Home" campaign builds on the success of past realtor.com® campaigns, with consumer awareness at an all-time high for the brand. Since launching its first award-winning campaign with Banks in May 2015, the company continues to shoot past industry benchmarks of audience growth, ad recall and brand linkage. To view the realtor.com® ad spots, please visit: realtor.com/NotYou About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
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Adwerx Provides Cutting-edge Advertising Automation for @properties
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Adwerx Digital Advertising Now Available in Canada
  DURHAM, N.C., March 7, 2017 -- Adwerx, the leading provider of localized digital advertising for over 40,000 U.S. real estate agents and brokers, today announced availability of its powerful ad technology to the Canadian market. Adwerx represents the next frontier in advertising technology as a highly targeted, affordable and effective means for staying top of mind. The Adwerx technology places ads for agents or brokers that follow the "right" audience around on the web, mobile and Facebook--all at a fraction of what it would take to do themselves. Available products: Brand ads to build brand awareness in targeted postal codes Listing ads to promote listings, impress sellers and market homes in other cities Sphere ads to nurture people in an agent's network and encourage referrals Recruiting ads to target the exact agents of interest to brokers and foster relationships "For years now, we've met with and heard from real estate professionals in Canada, looking for this kind of tool," says Adwerx CEO Jed Carlson. "We're happy to be able to meet the need and are thrilled to launch with key Canadian partners such as RE/MAX, Engel & Völkers, Keller Williams, CENTURY 21, EXIT Realty and Coldwell Banker." "Our team was fortunate enough to be the earliest adopter for the Canadian market," said Amy Youngren, founder & partner of Urban Lifestyle Group. "The sphere ads enabled us to passively stay in front of our previous clients and referral partners so we have been top of mind with them for anything related to real estate." In a digital world, 'surround sound' marketing is more important than ever. Digital advertising complements offline strategies such as events, email and direct mail. Many real estate professionals know they should have an online presence, but are not sure how or where to begin. Adwerx is a self-service platform that levels the playing field for anyone who wants to advertise online. Because ads are shown on sites that people already visit, the experience is passive, non-intrusive and an effective way for agents to stay top of mind with the people they are targeting.  And staying top of mind is still the key in Real Estate, as 70% of home buyers and sellers hire the very first agent they call. About Adwerx One of the fastest growing companies in real estate technology, Adwerx provides brilliantly simple digital advertising to over 40,000 real estate customers across all 50 states and Canada. Adwerx is comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. For more information, visit www.adwerx.com.
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Adwerx offers free real estate marketing consultations to agents
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Related Realty and Give Back Homes launch “Agents for Change” campaign
Patrick Ryan had a hammer in his hand, but digital ads were on his mind. As senior vice president and managing broker at Related Realty in Chicago, these two activities did fit together. He was participating in a company-sponsored home build with the organization Giveback Homes. And he was thinking about how to get all his Related agents on the platform he was using for digital ads — Adwerx. Fortunately, he was working right next to Caroline Pinal, co-founder of Giveback Homes. And she knew exactly how Patrick could accomplish his goal. Fast forward a few months and Related Realty has partnered with Adwerx and Giveback Homes to launch "Agents for Change" ad campaigns, supporting a continuing initiative by Related Realty to build affordable homes for those in need in Chicago's West Pullman neighborhood. Related Realty will assume the cost of the campaigns, which will be available to brokers for marketing purposes, donating 10 percent to Giveback Homes for future builds. "As brokers, much of our day is spent out in the field working in the neighborhoods that make Chicago such a vibrant and diverse city, so we encourage our agents to support those communities in any way possible," says Patrick. "The partnership with Giveback Homes and Adwerx benefits both our brokers and the neighborhoods they do business in, giving them an opportunity to create housing that transforms lives and revitalizes entire communities house by house, block by block." "Homeownership is a universal dream, and we're thrilled to do our part to help bring that dream to families everywhere," says Jed Carlson, CEO of Adwerx. "The Related Realty team is doing the kind of community-based, socially-conscious business we love to see and in which we are privileged to take part." Giveback Homes members get access to a hefty digital toolkit, with seasonally appropriate social media graphics to help promote their participation in the program. It's a powerful way for real estate agents to differentiate — by tapping into the modern homeowner's desire to transact with socially responsible companies. In return, Adwerx customers who are Giveback Homes members can have a custom ad created, capturing the "Agent of Change" message. "Our goal is to turn the act of buying and selling homes into an opportunity for social good," says Blake Andrews, founder of Giveback Homes. "Together with Related Realty and Adwerx, whose campaign will help raise awareness among consumers, we will be able to make a significant impact for those in need both locally and globally while inspiring others to join the cause." To view the original post, visit the Adwerx blog.
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Real estate agents get free brand assessments from Adwerx
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Introducing CityBlast's Brand New Overflow Package
  Toronto, CA - CityBlast continues to help real estate agents master the world of social media marketing. In that spirit, the company has developed an innovative new service offering called Overflow to complement their well-known Social Media Posting service. Overflow, directly connects real estate professionals with willing sellers - providing guaranteed, exclusive one-to-one seller leads to agents each and every month. Having a strong social media presence is critical for any business, with over 94 percentof home buyers and sellers beginning their search online. With the introduction of their new Overflow service, CityBlast has cemented their presence as the top Real Estate Social Media Marketing Agency in North America, dedicated to not only building their clients' online credibility, but providing exclusive local seller leads that help businesses grow. "While inarguably highly lucrative, one of the huge problems with managing Facebook advertising is that, for most real estate professionals, it can be extremely confusing and time consuming. Ad campaigns can take huge investments of money and practice to figure out, and even those who get it right usually don't have the time for the daily oversight and management required," says Shaun Nilsson, CityBlast co-founder. CityBlast recognizes the challenging and demanding schedules many real estate professionals face, which is a major barrier to implementing the advertising strategies required to generate leads through social media. Overflow is a complete done-for-you lead generation service, saving real estate agents hours in ad management by having CityBlast's pay-per-click managers autonomously oversee their campaigns for them. "Our proprietary system is a combination of expert oversight, proprietary ad creative and landing pages, efficient use of ad purchasing platforms, and six years of hard-earned local market knowledge," says Chris Hapke, Leads Specialist at CityBlast. CityBlast's team of in-house leads specialists create Facebook ads to target sellers in specific locations and unique landing pages to capture information on each lead. Totally exclusive, one-to-one, verified, local seller leads are then sent directly to the agent. And in an industry first, all of CityBlast's leads are guaranteed and can be swapped out if the agent doesn't like them. Ensuring agents are not just getting leads, they're getting the right leads. Quick Facts: CityBlast was established in 2011 and is the world's largest social media management company for real estate professionals. To date, CityBlast has published over 4.8 million social posts. Facebook drives almost 25% of All Social Referral Traffic. Overflow guarantees agents between 5-13 seller leads per month. CityBlast's Overflow leads are exclusive 1-to-1, guaranteed, verified real and local. CityBlast is continuing to evolve and help real estate agents master the full spectrum of available opportunities in social media.   For more information about the ways CityBlast helps thousands of agents each year to master social media and grow their business, please don't hesitate to contact me. For more information on Overflow, please visit www.cityblast.com/leads
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Howard Hanna Expands 'Home Happens Here' Campaign
September 9, 2016 – Being home is the essence of Howard Hanna's current marketing campaign, Home Happens Here.® that launched in April on television, print, and digital platforms featuring a 10-year old girl on move-in day heading up the steps to her new room. "Creating a marketing campaign with staying power is what we wanted to do," says Kelly Silver, Vice President of Marketing at Howard Hanna. "It reinforces the strength of the Howard Hanna brand with strong visuals and a great jingle people will enjoy and remember while helping to make the dream of home ownership become a reality." The Home Happens Here.® Fall campaign, focusing on people, families and homes, and how we all "love being home" features a 4-year old boy happily running through his new home while his parents unpack.  This will begin airing on TV September 10, 2016 in all Howard Hanna markets.  TV schedules vary by market, but the impressive array of programming includes the upcoming presidential debates, major league baseball and prime-time network shows.  The Fall campaign also features a young couple relaxing after work in their home's kitchen. It all starts with the right house. That's where we come in. As America's #1 family-owned real estate company,* we know our markets inside and out, offering exclusive programs, personal service, and decades of experience.  From discovering the perfect house, until the day you move into your new home, we'll be with you every step of the way. Watch a sneak preview of the television spot here: Howard Hanna Real Estate Services is the #1 real estate company in Pennsylvania and Ohio and the 3rd largest real estate company in the United States.* The family-owned and operated company specializes in residential and commercial brokerage service, mortgages, closing and title insurance, land development, appraisal services, insurance services, corporate relocation and property management. With 270 offices across PA, OH, NY, VA, MI, WV, NC & MD, Howard Hanna's more than 9,000 sales associates, managers and employees are guided by a spirit of integrity in all aspects of the real estate process. *Based on 2015 combined closed transactions, REAL Trends 500, May 2016. For more information, please visit HowardHanna.com.
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New real estate recruiting and retention tool for brokers
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CBx + Adwerx = power tools for real estate agents
  As if you needed an excuse to get an iPad, the Coldwell Banker app CBx might just be it. The app empowers agents to create a demographic makeup of potential home buyers by attributes such as age, education, family size and average household income, as well as from where these potential home buyers are moving. Chicago-based Coldwell Banker agent Andrea Geller has made ample use of it. And she found a way to boost its efficacy even more. By combining the CBx data with her digital listing ad campaigns from Adwerx, Andrea is creating a more data-driven strategy for herself and her clients. "If you're working with buyers, it can tell you about the neighborhood, and the demographics and income," she shared. "But as a listing tool, it gives you the demographic of the area and the particular buyer for that particular property." That information informs her digital ad campaign from Adwerx. "I create an ad for my listing — it takes about two minutes," she demonstrated. "And I'll target the ad to those buyers, and I know where they're coming from." Watch Andrea as she demonstrates the two tools. To learn more about CBx, visit the iTunes App store. To learn more about Adwerx digital ads, visit coldwellbanker.adwerx.com. To view the original post, visit the Adwerx blog.
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Adwerx partners with Giveback Homes
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Leverage Your Homes.com Advertising to Win More Listings
  You've nurtured your lead for weeks, months, or even years with email campaigns, follow-up calls, and mailings, and now your time has come. Your lead is ready for a listing presentation and you get to show them why you are the best agent to sell their home. Your expert insight into the local market, great reputation, and past experience got you the appointment. Now, they want to know how you are going to get their house sold. You need to show them an online-marketing plan for their home that sets you apart from the competition. This is when you need to leverage all those advertising dollars you spent to win that listing. We have created a few customizable pieces that you can add to your Listing Presentation to highlight the advantage you have because of your advertising with Homes.com. Do you have a Featured Agent or Featured Office position on Homes.com? These spaces have limited availability, and your subscription allows you to display your client's listing at the very top of Homes.com, just one click away from major search engines like Google. Your featured position is one of the largest in the industry, making it easy for potential buyers to find your listing. This is the customizable flyer for you: Featured Agent (with basic customization options) Featured Office (with basic customization options) Featured Agent (with advanced customization options) Do you have Preferred Listing status on Homes.com? This is a great way to highlight and enhance your seller's listing. Not only can you post more photos than standard listings, but each preferred listing automatically receives a narrated listing video. Add this customizable Preferred Listing flyer to your listing presentation today to share these benefits with your sellers! Do you subscribe to Local Connect? This is a great way to find active buyers who are interested in your target areas and ready to engage with you! Let your clients know how your investment helps you target buyers who are looking for a home in their zip code. Personalize and share this flyer to highlight these benefits! Do you have Homes.com Premier? Download and share this flyer to demonstrate how your mobile-friendly website makes it easy for buyers to find your property. Don't forget to mention that your website will also showcase your seller's home ahead of other MLS listings, making sure it gets great exposure. Your package also includes Preferred Listing status and daily social posts, meaning you are offering your clients an advantage on Homes.com and social network sites, too. Looking for more listing presentation tip? Check out The 4 "Be’s" of a Winning Listing Presentation. For information about Homes.com products or services, give us a call! Our number is 888-510-8795, or you can reach us at productinfo[at]homes.com. To view the original post, visit the Homes.com blog.
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Realtor.com® Launches New "Own Home" National Advertising Campaign Starring Actress Elizabeth Banks
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Introducing Homes.com Featured Agent and Featured Office
  Over ninety percent of page views on Homes.com are from visitors who are actively searching for their next home. Homes.com's new Featured Agent and Featured Office programs prominently position your brand and your listings in front of these buyers. This listing program offers your sellers the exposure they crave. With one of the largest featured positions in the industry and top of page placement, you can put their home front and center just a click away from major search sites. Each listing is linked to a detail page with links to request more information. On mobile, the featured slot converts to a large click-to-call display at the top of your city. Engage with your leads on your terms. Active desktop buyers can explore your entire inventory through your featured spot, plus you have the ability to direct leads exactly where you want them to go. Link to your website, landing page, or property search, so you can connect with more high quality leads who are ready to begin the home buying or selling process. You can also add your marketing tagline or social links for even more engagement opportunities! Homes.com Featured Agent and Homes.com Featured Office put your listings a click away from search engines. Featured space is limited, so contact us at 888-510-8795 today to claim your city! To view the original post, visit the Homes.com blog.
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Howard Hanna Unveils New Marketing Campaign
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C.A.R. Ad Campaign Gets People Asking "Who's Your REALTOR®?"
LOS ANGELES, April 4, 2016 -- How does a barista, some oysters, and a server's cousin lead to entrepreneurship? Well, it's a long story and the premise for the CALIFORNIA ASSOCIATION OF REALTORS®' 2016 consumer ad campaign which launches today in four California markets. Now in its second year, the commercials continue the long-running "Ripple" theme, which illustrates the value REALTORS® provide not only to home buyers and sellers, but also the community at large. Specifically, the campaign connects the dots between REALTORS® and local businesses. C.A.R. is continuing its partnership with the NBC Owned Television Stations division of NBCUniversal and the commercials will air exclusively on the NBC Owned Television Stations in the San Francisco (KNTV), Los Angeles (KNBC) and San Diego markets (KNSD), on the NBC affiliate in the Sacramento market (KCRA) and local cable affiliate inventory to air on Bravo. Additionally, C.A.R. and the NBC Owned Television Stations will produce a series of vignettes with television host, author, and REALTOR® Egypt Sherrod. Sherrod is best known as the host of HGTV's "Property Virgins," which guides first-time home buyers through the ins and outs of home buying. The series will focus on the home buying process from start to finish and show consumers how a REALTOR® can help every step of the way. The campaign also will include commercial extensions on the home and lifestyle cable network HGTV. Consumers also will hear similar spots created for radio via C.A.R.'s partnership with iHeartRadio and the creation of "drive-time roadblocks." Through purchasing simultaneous airtime on multiple radio stations each Friday for 14 weeks, C.A.R. is ensuring that consumers will hear about the benefits of working with a REALTOR®, even by station-surfing drivers. The campaign was created by indie Philadelphia-based agency, Red Tettemer O'Connell + Partners. Demonstrating the success of C.A.R.'s past consumer ad campaigns, a post-test survey of consumers conducted following the 2015 campaign found that the ads continue to build awareness and help consumers understand the importance of working with a REALTOR®.  Additionally, buyers and sellers have an increasing appreciation of the work REALTORS® must do to help close real estate transactions. For complete information about C.A.R.'s 2016 consumer advertising campaign, visit http://www.car.org/aboutus/adcampaign/ or visit the consumer ad site, which is rich with content and resources related to the home-buying and selling processes (http://www.championsofhome.com/). Leading the way in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with more than 165,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.
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National Association of Realtors® Sponsors "Now I Get It" Video Series on Yahoo Finance
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RealBiz Media Group Announces Direct Marketing Partnership
RealBiz Media Group, Inc., the market leader in video technology for the real estate industry, announced today the signing of a marketing agreement with Belardi Ostroy expanding on the agent centric platforms they have recently launched. The agreement leverages a direct marketing partnership between RealBiz's core competencies in real estate listing management and Belardi's excellence in list management and distribution. The long term partnership will bring added value to home buyers and their respective agents. "This is a new area that we have entered and I foresee very high margin profitability from the resulting operations of the joint effort. I am excited to be partnering with Belardi Ostroy as they are the best in direct market implementation. We see significant revenues for 2016, accelerating as our marketing programs take hold and penetrate the market. It's great to be partners with the leader in this category," said Alex Aliksanyan, Chief Executive Officer of RealBiz Media Group. First revenues for the new platform are expected during the end of second fiscal quarter 2016 and continuing on a quarterly basis. Significant revenue growth is projected in year two of the agreement, all at very high margins to RealBiz. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base reaches more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal at http://www.nestbuilder.com, an agent-only platform known as PowerAgent, an agent social media and marketing solution known as ReachFactor, a growing MVA network, virtual tours and mobile apps. The company enjoys access to many of the nation's largest real estate companies with numerous approved vendors and national contracts.
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Adwerx Delivers on Real Estate's Biggest Need: Marketing to an Agent's Sphere of Influence
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New Ad Campaign Urges Consumers to "Get Realtor®"
    WASHINGTON, February 8, 2016 — Buying a home isn't as easy as clicking a few buttons and magically getting the home of your dreams, as the current real estate advertising landscape leads many to believe. The reality is that real estate transactions can be stressful and there are often challenges and obstacles along the way. To communicate Realtor® value in helping consumers succeed in all things real estate, the National Association of Realtors® has launched a new advertising campaign, "Get Realtor®." The campaign targets hyper-connected and emerging generations of home buyers, sellers, owners and investors. Technology has advanced modern life in many ways and allows peole to do more online than ever before. With just a few keystrokes or taps on a screen, consumers can shop for a mortgage, learn about the buying or selling process and browse through photos of homes for sale. But access to information doesn't automatically translate to success when buying or selling a home. In other words, when it comes to the biggest purchase many people will likely ever make, consumers need to "Get Realtor®." "When it comes to real estate and the Internet, today's consumers don't always know what they don't know," said NAR President Tom Salomone, broker-owner of Real Estate II Inc. in Coral Springs, Florida. "The Get Realtor® campaign demonstrates how Realtors®– members of the National Association of Realtors® – can help buyers, sellers and investors succeed. We want today's consumers to understand that having a Realtor® at their side is their competitive advantage in the real estate transaction." NAR's consumer advertising campaign began 17 years ago, and launches in 2016 with a whole new look and feel to help modernize consumer perceptions of Realtors®, particularly among Millennials, who are currently the largest homebuying segment. "Contemporizing an established brand will take time. To reach new generations, we've created advertising that is dramatically different and bold enough to break through the clutter and get noticed, and help drive consideration of Realtors®," said Salomone. "Also, our own research found that consumers have anxiety about reaching out from behind their tech screens for professional assistance, including from a Realtor®. With this campaign, consumers will be exposed to a redefined brand in more contemporary channels that demonstrates why consumers need to Get Realtor®." The Get Realtor® campaign currently includes social, digital, print, and radio creative; NAR's media mix is shifting significantly from previous campaigns to the social and digital side for greater engagement with tech-savvy consumers who are increasingly going mobile, getting their content on demand, and sharing information across their social networks. The Get Realtor® campaign is the first created in partnership with advertising agency Arnold Worldwide, which was named NAR's agency of record in 2015 for its strategy, creativity and extensive history of helping clients reinvent their brands, including Volkswagen, Ocean Spray and Progressive. For additional information about the strategy and research behind the new campaign, and to view current campaign materials, visit www.realtor.org/consumer-advertising-campaign. The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing more than 1.1 million members involved in all aspects of the residential and commercial real estate industries. Information about NAR is available at www.realtor.org. This and other news releases are posted in the "News, Blogs and Video" tab on the website.
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Realtor.com® "House Wrap" Shows You Can't Find Your Dream Home When It's Not There
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Reach150 and Corefact Announce Partnership; Broadens the Online Reach and Referability for Real Estate Clients
SAN FRANCISCO, October 21, 2015 — Reach150, the leader in referral management for relationship businesses, and Corefact, the leading company in advanced printing and online marketing solutions for the real estate and mortgage industries, today announced a key partnership. The collaboration between the two companies provides real estate agents and brokerages the ability to boost the results of their direct mail by including targeted online advertising campaigns to prospective home sellers through an integrated offline-online solution. Reach150 provides its clients the most advanced recommendation and referral management solution on the market. The service helps individual business owners and organizations nurture their important relationships to ensure they stay top-of-mind in order to generate new business referrals. Additionally, they are able to promote themselves to a broader audience including business partners, people in their social network and their local community. Reach150's partnership with Corefact means that customers of both companies will be able to reach their target customers with a powerful, integrated online/ offline marketing solution. The combined solution helps business owners, and organizations drive brand awareness and close more business across the board. "Corefact has a proven record of helping real estate professionals secure new business leads through their highly effective and efficient direct mail campaigns," said Dan Hodges, founder of Reach150. "Reach150 is focused on using recommendations from happy clients to help validate a business or individual and to promote their great service, through online channels, to their sphere of influencers. Combining Corefact's offline reach with Reach150's focus on promoting a business or organization through online channels means that our joint customers will stay in front of their prospects on an ongoing basis, and provide them with tangible evidence of their high quality service." Using the two systems, a client creates a Corefact mailer with the option of including recommendations they've collected through their Reach150 profile. These offline mailers are sent to the zip code or codes of choice. The postcards include a unique key code that the homeowner can enter online to get the estimated value of their home. Once entered, the homeowner is subsequently tagged by Reach150 and will begin to see advertisements for the business owner or organization who initially sent the mail. This ad promotes their high quality service, throughout the target's online activities, which link back to the client's Reach150 site. "Partnering with Reach150 is a natural extension for us," said Christopher Burnley, CEO of Corefact. "Combining mailings with online advertising offers more value and exposure to our customers, extending their brand through Reach150 retargeting campaigns. Together, Reach150 and Corefact provide a 360-degree solution to attracting new clients, from direct mail to a landing page to online ads. The two products combined produce stronger results, and are the only target marketing an agent needs." Both companies will offer the combined solution to current and new customers. For more information or to sign-up, visit www.reach150.com or www.corefact.com. About Reach150 Reach150 is the leader in referral management, providing relationship businesses with a systematic and simple way to generate more referrals and close more business. Ninety-two percent of individuals trust referrals from people they know and are six times more likely to do business with them. Reach150 helps people grow their business by proactively building their online reputation, promoting proof of their excellent service, and nurturing their most important relationships. Learn more about Reach150 at www.reach150.com. About Corefact Corefact, based in Hayward, CA, is a privately-held company providing sales organizations and sales people with a complete marketing solution that leverages state-of-the-art conversion tools and timely data-driven content – both online and offline – that engage customers and convert prospects. The Corefact patent-pending marketing solutions help generate leads, build relationships and promote products and services using a one-to-one approach, matching multiple unique data points to create a personalized experience for the consumer. Combined with market-timed content and unique tracking codes, the company's systems are able to generate unprecedented response and conversion rates utilizing the best of direct mail and web technology.
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Adwerx Partners With ReeceNichols
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Realtor.com® Digital Video Series Featuring Actress Elizabeth Banks Wins Five Prominent Awards
SAN JOSE, California, October 5, 2015—Realtor.com®, a leading provider of online real estate services operated by News Corp subsidiary Move, Inc. today announced that its original five-episode, digital video series, featuring actress Elizabeth Banks, providing practical, humorous advice to first-time home buyers, has won five digital advertising awards. The campaign received top honors from advertising trade publication Mediapost's Online Marketing Media and Advertising (OMMA) awards for its Use of Humor in the category of Online Advertising Creativity. The realtor.com® campaign also was honored with two Gold and two Silver Awards by W3 for Branded Content: Business to Consumer; Video Features: Individual Performance; Online Video: Web Series; and Microsite: Real Estate, respectively. Realtor.com®'s digital series, 'The Home Buying Process in Plain English with Elizabeth Banks,' was developed to provide practical and entertaining advice on the start-to-finish stages of the purchase cycle. The collection of webisodes has been viewed more than three million times since it was launched in July to appeal to the vast millennial generation as it enters the home-buying market for the first time. The series is part of the biggest and boldest integrated marketing initiative in realtor.com®'s 20-year history, which includes numerous 15- and 30-second TV spots featuring Emmy-nominated actress, producer and director Elizabeth Banks, and was directed by Emmy and Golden Globe-nominated actor, producer and director, Fred Savage. Both the ad campaign and digital web series were created by Pereira O'Dell New York, realtor.com®'s agency of record. "We are proud of the recognition this campaign is receiving from both advertising community and consumers alike," said Andrew Strickman, head of brand and chief creative for realtor.com®. "Bringing home awards from both the highly regarded OMMA and prestigious W3 Awards, is meaningful recognition of our creative talents and reflects our mission to empower people by making all things home simple, efficient and enjoyable." The OMMA Awards have honored the best campaigns in Online Marketing Media and Advertising for more than 10 years. The W3 Awards, launched in 2005, receive more than 5,000 entries annually and have been at the forefront of honoring creative excellence on the web, and recognizing the people behind award-winning sites, marketing programs, social content, mobile site/apps and online video. Realtor.com's integrated marketing campaign won the Ad Week Watch Ad in the Best Female Talent category in August, and was featured in Google's recently released MicroMoments Playbook. About Move, Inc. and realtor.com® Move, Inc. operates the realtor.com® website and mobile experiences, which provide buyers, sellers and renters of homes with the information, tools and professional expertise they need to discover and create their perfect home. News Corp acquired Move in November 2014, and realtor.com® quickly established itself as the fastest growing online real estate service provider in the first half of 2015 as measured by comScore. As the official website of the National Association of REALTORS®, consumers know they can look to realtor.com® for the most comprehensive and accurate information anytime, anywhere. With relationships with more than 800 multiple listing services (MLS), realtor.com® has more than 3 million for-sale listings, which account for more than 97 percent of all MLS-listed for-sale properties. More than 90 percent of the listings are updated every 15 minutes. Move's network of websites provides consumers a wealth of innovative tools, including Doorsteps®, Moving.com™, SeniorHousingNetSM and others. Move supports real estate professionals by providing many services to grow their businesses in an increasing digital, on-demand world, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreetSM; as well as many free services.
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Adwerx selected as Keller Williams Approved Vendor
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Zillow Group Completes Integration of Trulia and Zillow Advertising Products; Unveils Premier Agent Platform
  SEATTLE, Sept. 9, 2015 — Zillow Group, which houses a portfolio of the largest and most vibrant real estate and home-related brands on mobile and Web, today announced the integration of Trulia into Zillow Group has been completed. Zillow Group has been working to integrate Trulia's advertising products with Zillow's since the acquisition closed in February 2015. The integration, originally slated to be complete by the end of 2015, has been completed significantly ahead of schedule with the combination of Zillow and Trulia's advertising platforms. "As we near the end of this transitional year, I am incredibly proud of the speed at which we integrated the Zillow and Trulia advertising products," said Spencer Rascoff, Zillow Group CEO. "Every one of our ad products – mortgages, rentals, display media, and now real estate agent advertising – are seamlessly integrated so Zillow Group clients can buy advertising from one company, and the ads are shown across multiple consumer brands. We completed this complicated integration months ahead of schedule and are now well-positioned to benefit from our enormous audience scale as we move into 2016." For agents and brokers who use Zillow and Trulia to connect with buyers and sellers, the completion of the integration means they can manage their advertising efforts across both sites through one streamlined platform, Premier Agent. Through Premier Agent, agents can access and manage their combined Zillow and Trulia profile, which includes profile information, client reviews, and past sales. Agents can also manage their advertising products and contacts, and have access to fast, comprehensive customer support. Zillow Group has already completed the transition of all other areas including corporate shared services, operations, mortgage advertising, display media and rentals advertising. To commemorate the occasion, the team responsible for the real estate advertising integration will ring the opening bell at NASDAQ this morning. Zillow Group Zillow Group houses a portfolio of the largest real estate and home-related brands on the Web and mobile. The company's brands focus on all stages of the home lifecycle: renting, buying, selling, financing and home improvement. Zillow Group is committed to empowering consumers with unparalleled data, inspiration and knowledge around homes, and connecting them with the right local professionals to help. The Zillow Group portfolio of consumer brands includes real estate and rental marketplaces Zillow®, Trulia®, StreetEasy® and HotPads®. In addition, Zillow Group works with tens of thousands of real estate agents, lenders and rental professionals, helping maximize business opportunities and connect to millions of consumers. The company operates a number of business brands for real estate, rental and mortgage professionals, including Postlets®, Mortech®, Diverse Solutions®, Market Leader®, dotloop® and Retsly™. The company is headquartered in Seattle. Zillow, Postlets, Mortech, Diverse Solutions, StreetEasy, and HotPads are registered trademarks of Zillow, Inc. Retsly is a trademark of Zillow, Inc. Trulia is a registered mark of Trulia, Inc., dotloop is a registered trademark of dotloop, Inc.
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Homes.com Launches New Local Advertising Program
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National Association of Realtors® Names Arnold Worldwide Agency of Record
  WASHINGTON, July 29, 2015 -- National Association of Realtors®, America's largest trade association, representing more than 1 million members involved in all aspects of the residential and commercial real estate industries, has appointed global creative agency Arnold Worldwide as agency of record, effective immediately. As AOR, Arnold will lead the association's integrated marketing efforts including strategy, creative, digital and brand activation. The competitive review, which began in April, included 18 agencies and was managed by California-based consulting firm Select Resources International. "This is an exciting and evolving category to be involved in," said Pam Hamlin, Global President of Arnold Worldwide. "Our mission is to demonstrate the competitive advantage a Realtor® brings to the home buying and selling process alongside new technologies. We are thrilled to have the opportunity to partner with NAR to tell this story." "Arnold's understanding of the millennial segment, coupled with their ideas on how to position the value of Realtors® in a marketplace that is heavily influenced by digital technology, algorithms and electronic matchmaking was impressive," said NAR President Chris Polychron. "We are excited to be partnering with them to communicate Realtor® brand value into the future, engage consumers in bold new ways, and drive increased value for NAR among its members." Realtors® are members of the National Association of Realtors®. Realtors® serve consumers as brokers, salespeople, property managers, appraisers, counselors and others within the real estate industry. The association offers its Realtor® members the professional development, information and tools they need to ensure success for their clients and customers in today's dynamic real estate markets. ABOUT ARNOLD WORLDWIDE Arnold Worldwide is a global creative agency delivering services across all communication touch points – advertising, digital, promotions, direct, design and branded content. We are proud to represent a diverse portfolio of clients including Carnival Cruise Lines, CenturyLink, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel's, Milk-Bone, New Balance, Ocean Spray, Progressive, PUR, Sanofi, Titleist, Tyson Foods, University of Phoenix and many other great brands. The agency is part of the Havas Creative Group, with offices in Boston, London, Madrid, Milan, New York, Prague, Sao Paulo, Shanghai, Sydney and Toronto. http://arn.com ABOUT NATIONAL ASSOCIATION OF REALTORS® The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing 1 million members involved in all aspects of the residential and commercial real estate industries. For more information, visit www.realtor.org.
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New Branded Bar Levels the Playing Field for Small Advertisers – As Long As They Play Nice and ‘Share’
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Adwerx Launches Mobile App Advertising Product For Real Estate Industry
  DURHAM, N.C., July 22, 2015 -- Adwerx, the leading provider of localized digital advertising for over 20,000 real estate agents, today announced the release of a new advertising product that places agent advertisements within mobile apps. The new mobile advertisements will run in the Facebook Mobile NewsFeed and other popular mobile apps, which now account for more than 50% of Internet usage in the United States. Like the website-focused product that Adwerx launched in 2013, the mobile focused product will be limited to only 5 agents per zip code. The product is expected to sell out quickly in popular zip codes, as there are over 15,000 agents currently on waiting lists. Today mobile is critical, with nearly 80% of Internet users owning a smartphone and using the device to search the Internet. And 92% of homebuyers are starting their search online. Consumers are also "multi-screening," going from mobile device to desktop. The new Adwerx product provides a way for real estate agents to reach local consumers who are "in the market" for real estate across multiple devices and screens. This enables them to brand themselves in all of the contexts that a homebuyer or seller might encounter. Major components of Adwerx for mobile include: Standard animated ads for mobile apps, with three distinct frames to showcase agent information Facebook mobile newsfeed branding ads Access to costly targeted mobile advertising inventory Device optimization for Android and Apple iOS devices Consistent desktop and mobile ad designs "Humans now spend more time on mobile than desktop," said Jed Carlson, chief executive officer of Adwerx. "We are really excited to lead agents into the mobile age of marketing with this simple, affordable, and powerful product." Real estate agents can purchase Adwerx mobile advertising campaigns for as little as $99 a month. Annual campaigns cost 20% less. Many firms have negotiated discounts with Adwerx, including CENTURY 21, Crye-Leike, REAL Estate Services®, Fonville Morisey Realty, The Keyes Company, Long & Foster Companies, NextHome, Inc., RE/MAX®, Shorewest REALTORS™, Terrie O'Connor Realtors and more. About Adwerx One of the fastest growing companies in real estate technology, Adwerx provides brilliantly simple digital advertising to over 20,000 real estate customers across all 50 states. Adwerx is comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. For more information, visit www.adwerx.com.
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MediaMath CEO Joe Zawadzki Invests in Real Estate Advertising Technology Company, AdWerx
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Zillow Unveils New National TV Spot: Homecoming
SEATTLE, June 8, 2015 -- Zillow® the leading real estate and home-related information marketplace, will be releasing its sixth TV spot today as part of the company's award-winning "Find Your Way Home®" national advertising campaign. The ad will run nationally through the end of the year. The new ad, "Homecoming," launches at the start of the incredibly active summer home buying season. It showcases the modern home shopping process and the way Zillow's cross platform approach – from mobile phones, to tablets, to Web – allows home shoppers to seamlessly find and share homes they love, and connect with professionals who can help them pursue. "Finding and creating a home is more than just buying a house – it's an emotional process that involves everyone in a family," said Amy Bohutinsky, chief marketing officer of Zillow. "With these new ads, we are providing real-life examples of the many different ways people turn a house into a home, and the way Zillow empowers this process." The latest television spot chronicles the story of a couple traveling abroad to adopt a child, while simultaneously searching for a home for their expanding family. It shows how Zillow's multi-platform technology propels each stage of the characters' home search, particularly through mobile devices. Nearly two-thirds of Zillow's usage occurs on a mobile device. In April alone, more than 600 million homes were viewed on Zillow Mobile – that's 232 homes per second. "Homecoming" will run in 30-second formats on broadcast and cable networks including ABC, CBS, HGTV, and CNN, with a longer 60-second version that runs on various online platforms. This ad, along with others being launched this summer, are part of the ongoing "Find Your Way Home campaign," launched in 2013, which includes national radio, print, mobile and digital elements. "Homecoming" was produced by DeutschLA and directed by Mark Malloy, with editing by Gentleman Scholar and Cut and Run. The spot features the song "I Hate It When We Fight" by American singer/songwriter Joy Williams. Zillow's TV spots in the "Find Your Way Home" campaign, including "Homecoming," can be found at Zillow.com/TV. About Zillow Zillow® is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. Zillow serves the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition to Zillow.com®, Zillow operates the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms. Launched in 2006, Zillow is owned and operated by Zillow Group (NASDAQ:Z), and headquartered in Seattle.
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Realtor.com® Campaign Speaks to New Yorkers in the Language of the City
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Realtor.com® Steps Out with New Graphic Look for Web and Mobile and National Ad Campaign Featuring Film Star Elizabeth Banks
WASHINGTON, May 12, 2015 -- Realtor.com®, a leading provider of online real estate services operated by News Corp. subsidiary Move, Inc., stepped out emphatically today with the introduction of a new graphic identity and national advertising campaign that position the brand as the best – and truest – provider of real estate information and services for buyers, sellers and renters of properties in the U.S. The new work was previewed here this afternoon by Move CEO Ryan O'Hara in keynote remarks to more than 2,000 industry leaders and real estate professionals gathered for the 2015 Realtors® Legislative Meetings & Trade Expo. The campaign represents the biggest and boldest marketing initiative in realtor.com®'s nearly 20-year history and unfolds against the backdrop of a marketplace that has been seismically altered by the recent acquisition of Move by News Corp and the merger of competitors Zillow and Trulia. At stake are online home listings and homes-for-sale ads exceeding $9 billion annually, according to a recent research report by Goldman, Sachs & Co. The campaign also coincides with the continued surge of realtor.com®'s business, which has seen record growth in web and mobile visitors and the brand's recent ascension to the industry's #2 position. The new graphic identity will immediately become a centerpiece of realtor.com®'s communications on its website and mobile apps and in its advertising. The new look hinges on a two-tone logotype in which the "real" in realtor.com® is called out in bright red letters and the rest of the name is presented in black. It is intended to communicate that while competitors may feature conflicting or inaccurate information, realtor.com® stands for what is real in real estate by delivering fresh and accurate listings and connecting people with the data, tools and professional expertise they need to discover their perfect home. "Serving buyers, sellers and renters of properties with the best information and tools anytime, anywhere and communicating the value brokers and agents provide as trusted guides through the process is our utmost priority," said Ryan O'Hara, chief executive officer of Move. "This is what we mean by what's real in real estate – and what sets us apart." It is a message that is at the heart of realtor.com®'s new advertising, which revolves around a series of 15- and 30-second TV spots and longer-form web videos featuring Elizabeth Banks, the Emmy-nominated actress, producer and director who is among Hollywood's most sought after and versatile performers. Ms. Banks' directorial debut, the musical comedy Pitch Perfect 2, opens in theaters nationwide on Friday. This summer she will appear opposite John Cusack and Paul Dano in the Brian Wilson biographical feature film Love and Mercy, which is scheduled for release on June 5. Later this year, she will reprise her role as District 12 escort Effie Trinket in The Hunger Games: Mockingjay – Part 2, the next installment of the global blockbuster Hunger Games franchise, which to date has grossed in excess of $2 billion worldwide at the box office. Regarding her interest in participating in the realtor.com® campaign, Ms. Banks said: "I'm a little house obsessed and looking for a new home right now, which made the opportunity to work on the new realtor.com® ad campaign a great fit. I love the accessibility of realtor.com®. My husband and I email each other photos of houses to look at and the other person can pull them right up – no matter where they are. The realtor.com® app literally allows you to take the home buying experience with you everywhere in your daily life." The new realtor.com® campaign – which is unified by the tagline "real estate in real time" – was created by Pereira & O'Dell New York, the company's advertising agency, under the direction of Andrew Strickman, Move's head of brand and chief creative. In it, Ms. Banks portrays a real estate-obsessed version of herself and delivers the message with humor, smarts, glamour and sass. In the campaign's first spot, called "Jim," she observes the title character using the realtor.com® website to find his dream home. "You're a real-time real estate renegade there, Jim Bob," she says. "An arbiter of accuracy. A phenom of fresh listings. A master of mortgage rates. A ruler of refinancing. An emperor of escrow. Jim, let's live in that house together." The TV ads debut May 18 and will run across major broadcast networks and cable channels, including CBS – where a :30 slot has been secured on the eagerly anticipated final episode of the Late Show with David Letterman on May 20 – HGTV, Bravo, TBS, Comedy Central and Spike, among others. The web videos featuring Ms. Banks will break later. The new ads are intended to appeal to a wide consumer target – from millennials looking for small, low-priced homes for themselves and their pets to young couples looking for more space on tight budgets to families looking for bigger, longer-term homes. For repeat buyers, the realtor.com® message will be delivered by integrated advertising positioning the brand as the best tool for homebuyers looking to make the smartest, most informed purchase decisions. For first-time buyers, who account for roughly one-third of U.S. home sales in a typical year, the approach will feature branded content presented in a so-called "edutainment" format positioning realtor.com® as a trusted ally demystifying the real estate process. The TV spots and web videos were directed by Fred Savage, the Emmy- and Golden Globe-nominated actor, director and producer best known for his role as Kevin Arnold in the American TV series The Wonder Years. Mr. Savage's directorial credits include episodes of the popular TV series Modern Family and It's Always Sunny in Philadelphia and the critically acclaimed kids' shows Phil of the Future, Wizards of Waverly Place and Zeke and Luther. He has also directed commercials for a number of leading consumer brands, including Farmers Insurance, the California Milk Board and Fitbit. About Move, Inc. and realtor.com® Move, Inc., a subsidiary of News Corp, is a leading provider of online real estate services. Move operates the realtor.com® website and mobile experiences, which connect people to the most important and accurate information they need to find their perfect home and to the REALTORS® whose expertise guides consumers through buying and selling. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make smart home buying, selling and renting decisions by leveraging its direct, real-time connections with more than 800 multiple listing services (MLS) via all types of computers, tablets and smartphones. In addition to the industry's most comprehensive and accurate information, Move's network of websites provides consumers a wealth of innovative tools, including Moving.com™, SeniorHousingNet and others. Move supports real estate agents and brokerages by providing many services to grow their businesses, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreet; as well as many free services. Move is based in the heart of Silicon Valley – in San Jose, Calif.
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AdWerx Announces Four More Strategic Relationships
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New C.A.R Ad Campaign Connects the Dots Between REALTORS® and Local Businesses
LOS ANGELES, April 10, 2015 -- The CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) launched its 2015 consumer advertising campaign this week, with new television and radio commercials and several social media and digital components. The commercials continue the "Ripple" theme, which illustrates the value REALTORS® provide not only to home buyers and sellers, but also the community at large. Specifically, this year's campaign connects the dots between REALTORS® and local businesses. C.A.R. will continue to partner with the NBC Owned Television Stations division of NBCUniversal for the campaign. Commercials will air exclusively on the NBC Owned Television Stations in the San Francisco, Los Angeles, and San Diego markets, on the NBC Network affiliate in the Sacramento market and local cable affiliate inventory to air on Bravo. Additionally, C.A.R. and the NBC Owned Television Stations will produce a series of video vignettes. This year, Mike Aubrey, who previously hosted HGTV's "Real Estate Intervention" and "Power Broker" and is a frequent contributor on "The Today Show," will discuss multiple topics including market competition, buying a first property, pricing strategies, and more. The campaign also will include commercial extensions on the home and lifestyle cable network HGTV. The campaign was created by indie Philadelphia-based agency, Red Tettemer O'Connell + Partners. Demonstrating the success of C.A.R.'s past consumer ad campaigns, a post-test survey of consumers conducted following the 2014 campaign found that the ads continue to build awareness and help consumers understand the importance of working with a REALTOR®. Additionally, buyers and sellers have an increasing appreciation of the work REALTORS® must do to help close real estate transactions. This year's consumer advertising campaign will continue to build on past successes by communicating directly with consumers about the added value and peace of mind they receive by working with a REALTOR® when buying or selling a home. For complete information about C.A.R.'s 2015 consumer advertising campaign, visit http://www.car.org/aboutus/adcampaign/ or visit the consumer ad site, which is rich with content and resources related to the home-buying and selling processes (http://www.championsofhome.com/). About C.A.R. Leading the way in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with more than 165,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.
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Homes.com Launches Local Connect Advertising Program
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Solving the Lead Generation Dilemma for Real Estate Professionals
Promote Social is a new generation software tool built from the ground up for real estate industry professionals to help generate leads through word-of-mouth referrals. It's a streamlined and digital way for friends to tell friends about the great real estate experience they had with a particular agent or broker. We know that 90 percent of consumers say word of mouth referrals is the leading influencer in their purchase behavior. Promote Social magnifies this for agents, allowing them to get more leads from happy clients. We provide real estate professionals with a cost-effective and proactive way to generate warm market leads. It can be incorporated into all of your daily communication and advertising efforts and it provides in-depth analytics to measure results. Promote Social takes a completely unique approach to social media advertising. Instead of paying for ad space, the software magnifies positive testimonials from clients, spreading the word organically through social media sites to generate new leads and clients. It also provides subscribers with a professional, customizable lead capture page to allow people to connect with the agent online. Because Promote Social uses a business's existing customer's social media contacts, targeting is locally focused and allows for lead capture within the actual community real estate agents and brokers conduct business. "Real estate agents can spend thousands of dollars a month to advertise online without ever hitting their target market," said Lee Moraitis, co-founder of Promote Social. "Traditional online advertising platforms--Google, Facebook, Twitter--have very complex and expensive systems that sometimes require years to master. We wanted to make digital advertising more accessible to agents and brokers without six figure marketing budgets." If you would like more information about Promote Social for Real Estate, visit www.psocial.co/realestate/info. If you would like to schedule an interview with Lee Moraitis, call Jon Shihadeh at 313-778-6260.
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Real Estate Book and Homes & Land Under One Roof
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RESAAS Launches AdSAAS™, Its Proprietary Advertising Engine
VANCOUVER, BC, July 02, 2014 -- RESAAS Services Inc., an Enterprise Social and Global Referral Network for Real Estate Professionals, announced today the release of AdSAAS™, its Proprietary Advertising Engine. The rapid growth of the RESAAS social network by agents and brokers across North America has fueled demand from a variety of companies wanting to market their brand, products or services to such a large and targeted demographic. "As RESAAS starts to strategically activate our various revenue sources throughout 2014, we are pleased to announce our first revenue channel with the launch of AdSAAS™," said Danielle Sissons, VP Communications at RESAAS. "We have experienced strong growth and adoption by agents, brokerages, franchises and associations since our commercial launch last year, and now have an elegant and efficient way for us to help brands wishing to market their appropriate products and services to our users." With the development of a proprietary advertising engine and the ability to reach a highly targeted audience, RESAAS has attracted premier brands including Sprint Mobile and Point2 Homes as anchor tenants. Because AdSAAS™ is the single source of advertising on the RESAAS Platform, it ensures a high quality of ad in both type and aesthetic. This results in a seamless experience for the users of RESAAS, as well as an above-average click-through rate (CTR) for advertisers. AdSAAS™ allows advertisers to post both in-feed ads and right column ads and offers premium web placements. In-feed ads will encourage RESAAS users to like, comment and click on the ad and will help advertisers build engagement within the platform. Right column ads are built for visibility, helping to maximize an advertiser's number of impressions. Advertisers can select specific markets through geo-targeting and can track the performance and data of their advertisements using AdSAAS™ real-time analytics. Companies wishing to reach a highly targeted audience of real estate professionals should email RESAAS' ad team via [email protected] About RESAAS SERVICES INC. RESAAS is an Enterprise Social and Global Referral Network for licensed Real Estate Agents, REALTORS®, Brokers, Franchises and Associations. RESAAS' powerful reblasts® engine automatically converts real estate activity into social marketable content, which is also pushed out to other social networks, to generate leads. Visit www.resaas.com.
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Homes.com Rentals Helps Multifamily Professionals Target Renters
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Zillow Launches New National TV Spot and First National Radio Ads
SEATTLE, WA, May 12, 2014 -- Zillow, Inc., the leading real estate information marketplace, today announced it is rolling out the third TV spot as part of the company's award-winning "Find Your Way Home" national advertising campaign, which debuted last year. The new creative also includes Zillow's first-ever national radio spots and print advertising. The new TV spot, titled "Family Search," chronicles how a modern family uses technology to propel their house hunt, while also highlighting the emotional significance tied to finding the perfect place to call home. The TV and radio spots feature an original soundtrack by singer/songwriter Ray LaMontagne, commissioned by Zillow®. The television ad begins airing today and will be in rotation on network and cable television throughout the busy home shopping season. "This ad campaign showcases the way technology drives how families collaborate, shop for and ultimately find not just a house – but a place for their lives to happen," said Amy Bohutinsky, Zillow chief marketing officer. "We're thrilled to partner with Ray LaMontagne on this, with an original soundtrack that elevates our TV and radio creative to a really meaningful and impactful level." The "Family Search" spot, produced in 30 and 60-second formats, is part of the previously announced $65 million the company expects to spend on advertising in 2014, which is approximately 60 percent more than Zillow invested in 2013. The campaign also includes national radio, print, mobile and digital elements. Since officially launching its first TV campaign last year, Zillow has seen significant increases in traffic and market share. In April, Zillow reported a record 79 million monthly unique users, a net add of more than 26 million year-over-year, and 50 percent growth. "Family Search" was produced by DeutschLA and directed by Eliot Rausch, who also directed Zillow's second TV spot "Long Distance," which recently won an Effie for advertising effectiveness. Zillow's currently-running TV ads in the "Find Your Way Home" campaign can be found at Zillow.com/TV. About Zillow, Inc. Zillow, Inc. operates the leading real estate and home-related information marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow's brands serve the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming nearly 79 million unique users in April 2014, the Zillow, Inc. portfolio includes Zillow.com®, Zillow Mobile, Zillow Mortgage Marketplace, Zillow Rentals, Zillow Digs®, Postlets®, Diverse Solutions®, Agentfolio®, Mortech®, HotPads™ and StreetEasy®. The company is headquartered in Seattle.
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Realtor.com® Champions Accuracy for Consumers with Integrated Advertising Campaign
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Is your marketing competitive?
Use this free tool from realtor.com® to get a marketing self-assessment online immediately and then get invited to a webinar that compares your results from thousands of REALTORS® across the nation: Are you spending too much or too little time on prospecting? Are your leads "smart enough" to tell you which customer is likely to move? How does your lead response time compare Is your communications building towards a good outcome? See what the rest of the nation is doing, compare your results and learn what you need to do to compete using the best technology, tools and techniques! Try the Marketing Self-Assessment from realtor.com®
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SmartZip Extends Predictive Marketing Platform with Targeted Ads on Facebook
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Trulia Launching New Advertising Product that Connects Home Sellers with Leading Real Estate Professionals
SAN FRANCISCO--January 16, 2014--Trulia, a leading online marketplace for home buyers, sellers, renters, and real estate professionals, today announced Trulia Seller Ads, a service that generates and delivers quality leads from motivated sellers to agents. Trulia leveraged recently acquired Market Leader for expertise in developing the product, which will be available in February. Agents can join the Trulia Seller Ads waitlist beginning today by visiting http://trulia.com/sellerads. "As we enter 2014, one of the biggest housing stories continues to be low inventory. This trend has created huge demand for seller leads. With today's launch of Trulia Seller Ads we are focused on addressing this need by helping agents meet more sellers and win more listings," said Pete Flint, CEO, Trulia Inc. "We've learned from Market Leader's successful track record generating seller leads and Trulia Seller Ads is one of many things we have been collaborating on since the acquisition and the first example of the incredibly valuable products we can create together for our customers." With the new service, consumers who are planning to sell their home visit Trulia's seller portal to gather information and request a free home value estimate from agents. This is where Trulia Seller Ads enables agents to market directly to sellers with a free home value report that includes useful valuation information, such as price history and comparable homes sold. Agents are featured in the Trulia Home Estimate Report with an image and contact information to help the agent establish his/her brand with motivated sellers, with the goal to then follow-up with a professional, personalized list-price estimate. Homeowners seriously considering putting their home up for sale want to leverage the expertise of a professional, with 91% of home sales involving an agent, according to data from the National Association of Realtors. "Trulia's Seller Ads product perfectly meets the growing need of our industry-leading agents for high-quality seller leads," said Dave Liniger, RE/MAX Chairman and cofounder. "We expect agents will receive a significant amount of value from this new product, which is exactly why we are working with Trulia to provide such top notch tools to our agents." Agents can view, manage and convert leads from Trulia Seller Ads in the popular Market Leader Pro software. Combined, Trulia and Market leader have one of the largest groups of agent subscribers in the online real estate industry, totaling approximately 56,000 at the end of the third quarter of 2013. For more information about Trulia Seller Ads visit: http://trulia.com/sellerads. About Trulia, Inc. Trulia (NYSE: TRLA) gives home buyers, sellers, owners, and renters the inside scoop on properties, places, and real estate professionals. Trulia has unique info on the areas people want to live that can't be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times, and even ask the local community questions. Real estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyperlocal advertising services, social recommendations, and top-rated mobile real estate apps. Trulia's Market Leader subsidiary delivers the leading end-to-end technology and marketing solutions that enable real estate professionals to grow and manage their businesses. Trulia is headquartered in downtown San Francisco. Trulia is a registered trademark of Trulia, Inc.
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Craigslist Display Ads are back, Imprev solves real estate’s Craigslist display ad dilemma
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BoomTown Receives Google AdWords Partner Certification
  CHARLESTON, S.C. (December 2, 2013) — BoomTown, a leading real estate lead generation and CRM (Customer Relationship Management) system, is pleased to announce they have achieved certified Google Partner status in search advertising. In order to achieve partner status, organizations must complete an intense testing and training process on the latest best practices in AdWords account management, show a proven track record of high-quality results, and demonstrate an in-depth understanding of AdWords ROI strategies and fundamentals. "BoomTown is proud to be part of the Google Partner program, and thrilled to offer this heightened level of service to our clients," said Rivers Pearce, Director of Inbound Marketing. "We work diligently to exceed client expectations, and demonstrate their PPC dollars are expertly managed. This partnership enables us to continue maintaining Google's high standards, while enjoying the benefits and continued learning provided in the partner program." Google Partners benefit from industry-recognized training to improve performance, opportunities to attend private Google events, access to exclusive beta programs, marketing support, and a Google Partner profile page. About BoomTown Founded in 2006 and headquartered in Charleston, SC, BoomTown is a fast growing, web-based software company that offers a robust online marketing system for real estate professionals. The system includes a customized real estate website integrated with local MLS data, personalized online advertising and inbound marketing services, a dedicated Client Success Manager, and a cutting-edge CRM (Customer Relationship Management System) with marketing automation. BoomTown's software solution is being used by the top-producing real estate brokerages and teams across the country, and the company was recognized for three consecutive years (2011, 2012, 2013) on the Inc. 500 Fastest Growing Companies List. For more about BoomTown, visit http://boomtownroi.com.
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Realtor.com® Awarded Silver IAB MIXX Award for "Find it First" Campaign
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Generate Leads on the Go! New Mobile Local Ads from Homes.com
Home buyers and sellers are constantly on-the-go, in fact 48% of Homes.com traffic is comprised of visitors researching properties directly from their favorite mobile devices. Are your marketing strategies accommodating to their mobile lifestyle? Recognizing this consumer trend, Homes.com has extended our already popular Local Ads to make them mobile! Target buyers and sellers in your local market on desktop computers, mobile devices or both! Branded ads appear prominently on the search results of your city and/or zip and positions you as the expert in your coverage area. Check out our video to learn all of the benefits of using our new Mobile Local Ads! Get Local! Choose what's best for you- desktop, mobile or dominate your market in both. If you are interested in taking advantage of this opportunity make your Mobile Local Ads reservation today! To see the original post, visit the Homes.com blog.
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Century 21 to Leverage Homes.com's Record Referring Traffic with Major Advertising Agreement
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What Exactly is a Social Marketing Campaign?
Guest contributor Roost says: One of the things we’re most excited about with our latest update to Roost.com is our new “Campaign Creator.” And when we take people through it, you can almost see the lightbulb go off about how this awesome feature can help a small business owner or professional with too much to do and too little time. But we’ll be the first ones to admit that the notion of Campaigns in Social Marketing is kind of a new concept, and in some ways a counter-intuitive one.  After all, the Social Web is all about real-time right? Aren’t campaigns advertising? How can social and campaign make sense together? Well, here’s how…and we think when you grasp this you will have taken the first step in figuring out how to generate real ROI from your social efforts. A campaign on Roost is a planned schedule of different types of posts, geared to making sure that you have a regular cadence of messages, of different types…all geared to generate engagement. And just as importantly, it’s a plan that you create ahead of time that allows you to get the benefit of social marketing without living in Facebook and Twitter all day long. Let’s face it, you don’t just have a day job – you have 5 of them. So this tool is about helping you be efficient AND generate engagement. So for example: Alex is the GM of a great local restaurant in SF; He takes 20 minutes on a Sunday night to use Roost’s Campaign Creator to generate and schedule a quality mix of messages to the restaurants' Business Page on Facebook and its Twitter account; The posts are a mix of things. One day a mention of that night’s specials. The next a special Happy Hour offer. The next a particularly interesting article about wine from a food blog, and so on; Once Alex has created that campaign, it just runs on his behalf, allowing him to just react and engage with folks who “Like,” share, comment, etc., as it happens; Does this take the place of a real-time comment about what’s going on in the restaurant that night? Of course not. It’s a way to start the conversation. And the coolest thing about Campaign Creator, in our mind, is that we’ve done a ton of the thinking for you in the product itself. Roost suggests a campaign structure for you (# of posts, times of day, types of posts). And to save you even more time, the Roost Campaign Creator offers you Suggested Content to leverage that is customized for you based on your industry and interests. And, of course, you can always add your own links, feeds, etc. What all this means is you can do as much customization and thinking as you like, but you can also just run with our default settings, leverage our content suggestions and so on. Again, it’s all about saving you time! Give it a try! It’s easy, free and incredibly powerful.  
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