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New HomeActions Features Bring Users More Listings, Buyers and Sales

November 10 2014


GREEN COVE SPRINGS, FL, November 7, 2014 – HomeActions, the Power e-Prospecting System™ used by the nation's top Realtors®, has added new features to help users get more listings, buyers and sales.

These new enhancements include:

  • Target Articles to help agents who sell to niche clients, such as investors and vacation homebuyers, and in niche markets, including luxury and urban
  • Trigger Articles to help identify consumers ready to engage in a real estate transaction
  • Real-Time Alerts, hot sales-lead notices sent to agents when someone in their sphere of influence clicks to read a Target Article or Trigger Article
  • Social Media Easy Click subscriber sign-up tool
  • In-page help via the WalkMe™ application, which explains how to use system features

HomeActions is the Power e-Prospecting System™ choice of more than 4,500 Realtors® who use it to send more than 3 million e-Newsletters to homeowners monthly. HomeActions e-newsletters boast low unsubscribe rates, and HomeActions professionally written content has some of the highest open rates in the industry.

"Consumers want content that speaks to their current lifestyle. A real estate professional who markets primarily in an urban area has customers whose interests are different from homeowners in the suburbs," said HomeActions CEO Barry Friedman. "By selecting articles from the target markets you serve, you can custom-blend content that speaks to your unique customer base. To further customize the e-Newsletter, you can edit any article to put your own spin on the material."

Target Articles

Real estate professionals using HomeActions now have access to a unique content library containing more than 200 articles targeting homebuyers, home sellers and homeowners in these markets:

  • Luxury
  • Condos and co-ops
  • Shore homes
  • Urban
  • 55+ communities
  • Investment property management
  • Vacation homes
  • Distressed properties
  • New homes
  • Trigger Articles

HomeActions Trigger Articles help identify homeowners and potential homeowners ready to engage in real estate transactions. These articles cover topics relevant to:

  • Repeat homebuyers
  • First-time homebuyers
  • Retirement homebuyers
  • Vacation homebuyer
  • Home sellers
  • Vacation home sellers
  • Real estate investors

Real-Time Alerts

In addition to having access to a whole inventory of customizable articles, HomeActions users can also put Real-Time Alerts on any article, as well as the personal content they add to their e-Newsletters such as listings, open houses, video tours, blogs and commentaries.

The Real-Time Alert is a hot sales-lead notice emailed to agents when someone in their sphere of influence clicks to read a specific article. For example, a Trigger Alert could tell an agent when a potential buyer reads Five Critical Questions To Ask Before You Buy A Home or Should You Buy Or Rent Your Retirement Home?

Building a large homeowner and homebuyer subscriber base for your e-Newsletter is easy thanks to HomeActions Organize-IT™ service. Organize-IT™ can move email addresses into the HomeActions Power e-Prospecting System™ from virtually any email platform, including Facebook, LinkedIn, Top Producer®, Comcast, Gmail, Hotmail, AOL, MSN, Outlook or Yahoo.

Social Media Easy-Click

Real estate professionals also get HomeActions free Social Media Subscriber Sign-Up tool to place on their social media pages, including Facebook and LinkedIn, as well as agent and broker websites.

"Loaded with all these features, plus a suite of reports that show return on investment, HomeActions is now even easier to use," Friedman said. "We also added the WalkMe™ application, which literally shows you how to use any feature in the system. This makes it easy to customize the e-Newsletter to target your specific market."

These new additions to the professionally written HomeActions content provided in every edition will help bring users more listings, buyers and sales by providing warm leads, Friedman added. "You can rely on HomeActions to help build your business and make you more successful," he said.


The HomeActions complete Power e-Prospecting System™ is a game-changer for real estate professionals. By using the system to stay top-of-mind with their sphere of influence, agents get more listings, buyers and sales — increasing their repeat-and-referral business and making them the Go-To Realtor in their market.

HomeActions provides real estate professionals in the top brands — including including Coldwell Banker, Keller Williams, Century 21, Long & Foster, Weichert, RE/MAX, BHHS and the best independent agencies — with current and compelling content of interest to reach all homeowners, not just those actively buying or selling their home.