ActivePipe Unveils Real Estate Content
New feature bridges gap between property marketing and content marketing Austin, TX - ActivePipe, the nation's leading email marketing solution for real estate companies and teams, announced today the rollout of Real Estate Content, a new feature that allows users to automate genuine content experiences within their email marketing campaigns. This feature is available now to current users following an extensive Q1-Q2 beta testing trial of rookie and veteran agents. "The Launch of Real Estate Content couldn't be timed better to coincide with Smart Match," says ActivePipe CRO Mike Feller. "With Real Estate Content, ActivePipe users can now take advantage of content marketing inside of their emails. We know that not everyone in agents' networks are looking to buy or sell their home, but with this feature, you can remain top-of-mind with current news, home design and renovation tips that are helpful, engaging and informative, so when they are ready to buy or sell, they know you're the one to call." Real Estate Content launches on the heels of ActivePipe's acquisition of HomePrezzo, the Australia-based presentation and content creation software that will help power Real Estate Content. HomePrezzo's tools, among many others, offer the ability to produce dynamic landing pages for agents, also. For agents choosing to utilize Real Estate Content, an option to be redirected to a personalized landing page is included. Real Estate Content reimagines content marketing by persona, ensuring each contact receives content matched to their personal interest no matter where they are in the property buying or selling process. Real Estate Content's blogs even help infer buying or selling intentions. This passive marketing technique gives you more information about your prospects making your personal outreach even more effective. Pre-built Customer Journeys are enhanced with clickable, agent-branded content, precisely catered to provide the right information to help move prospects closer to their goals while keeping you front of mind as the expert they need to complete a smooth transaction. ActivePipe's Real Estate Content library will deliver new pieces of data-driven content for agents. At launch, the library currently holds 100 original content marketing pieces for agents to choose from. Users can have content automatically inserted into their emails based on tags and categories assigned to their contacts. Through ActivePipe's proprietary AI system, user profiles are generated based on several categories and tags (i.e.: upsizer, downsizer, empty-nester, etc.) Agents and brokers are able to leverage ActivePipe to effectively lead their networks down a path of intention that results in more home sales. "ActivePipe developers are constantly looking for ways to save real estate agents time and money," Feller says. "However, the places we see opportunity to grow in the email marketing space are the same places agents are experiencing frustration. Our focus is to mitigate that frustration by listening to our users, many of whom were tired of sharing the same content to their networks. Real Estate Content saves time and brings more value to your email campaigns." About ActivePipe ActivePipe helps real estate agents to know which prospects to call next, based on their behaviour with your content. Cut through the noise and make easier calls by focusing on the topics your prospects are engaging with. It allows you to get your marketing done in minutes with a smooth, drag and drop email builder and pre-built customer journeys to set your business up for optimal conversions. Help your team get back to basics and never miss an opportunity.

Propertybase Launches Next Generation Real Estate Platform When Simplification and Improved Collaboration Are Most Needed
Global leader in real estate tech focuses on enhanced user experiences with actionable homepage dashboard, brokerage announcements feed, and easy navigation BOSTON, June 4, 2020 -- With the next generation release of the Propertybase GO real estate platform, brokerages and teams can now pivot their strategy to include simplified software aimed at further enabling agent action and productivity. Aptly named to reflect its turnkey approach, Propertybase GO puts improved user experiences at the forefront comprising a dynamic dashboard, real estate CRM, website builder, listings management, email marketing, and more. "We developed the Propertybase GO platform for nearly a year and feel it's important to bring it to market now because better technology is needed," stated Tim Fessenden, President of Propertybase. "We took the time to truly understand the challenges that face real estate and given the market conditions set out to deliver a platform that not only helps to increase productivity but creates a sense of community for a brokerage and its agents." Ideal for brokerages or teams, the latest Propertybase GO has a number of out-of-the-box offerings to drive long-term adoption: An action-oriented homepage dashboard that visualizes key information across contact activity, listings, and also active transactions Embedded brokerage announcements and social media feeds to foster engagement Simplified navigation and mobile responsive for better user experience Streamlined database management with lead scoring, quick actions such as SMS, email marketing, and more Propertybase's award-winning website builder with industry-best MLS and IDX integration Integrated with Propertybase Back Office's compliance-driven transaction management, vendor marketplace, and print marketing Propertybase GO also features action plans, market trends, seller reports, listings boost capability, and third-party application integrations. "It's imperative that technology partners provide the utmost lifelong value. This certainly isn't the time for stopgap solutions. Propertybase GO not only allows for quick user adoption and connectivity but will ultimately help agents better serve their clients now and in the future," continued Fessenden. About Propertybase Propertybase is the leading global real estate platform for franchises, brokerages and teams looking to showcase their brand and drive more business through extraordinary digital experiences, collaboration and automation. The Propertybase platform includes lead generation, IDX-integrated luxury websites, two real estate CRM options, and compliance-driven transaction management and back-office tools. Propertybase powers over 200,000 users at 4,500+ real estate businesses in over 70 countries worldwide, including Hawai'i Life, Red Oak Realty, Harry Norman REALTORS®, McEnearney and Associates, ONE Sotheby's, Jack Conway REALTOR®, Surterre Properties, and Coldwell Banker Mason Morse. The company is funded by Providence Equity. For more information, visit www.propertybase.com.

GDPR Compliance for Email Marketing
Sotheby’s International Realty is a company owned brokerage of Realogy’s NRT holding company. The firm uses Rezora for digital marketing and they have done an exquisite job of adopting GDPR – Europe’s General Data Protection Regulation. As you can plainly recognize from the name of the company which contains “international,” Sotheby’s International Realty is a brand that markets properties to people who live in the GDPR nations. Sotheby’s even translates currency into Euros and properties into multiple languages. These activities are the criteria that distinguish which businesses need to be GDPR compliant. Moreover, I am certain that the company regularly does transactions with European citizens who purchase homes here in America. If you are a brokerage that sells properties to Europeans, are a member of a sales network that takes referrals for Europeans, or markets property in Europe through a network that displays homes for sale on European websites in European currencies, you need to be GDPR compliant. Becoming GDPR Compliant is a process. There are two key prongs of becoming compliant. The first is notifying consumers that they have the right to be forgotten from all of your systems. The second prong is to make sure that you can deliver on that right. WAV Group provides GDPR consulting services. If you need help, please contact Victor Lund at [email protected]. GDPR Compliance in this Email Footer One of the greatest risks that face medium and small firms today is compliance with laws like GDPR. The minimum fine is about $12 million and up to 4% of your revenue. That is a penalty that has teeth. Consumer privacy trolls are already actively looking for failures by American businesses to comply. But GDPR is part of a trend that is also finding its way into US laws. The California 2020 Privacy Act is pretty similar in protecting consumer privacy with the right of people to be forgotten. Brokers need to take consumer privacy seriously. As this image illustrates, Sotheby’s is notifying consumers of their rights under GDPR and providing a link to their GDPR compliance. It is worth noting that they have not updated their copyright, © 2016. Another compliance service offered by WAV Group is to audit all of your systems to look for issues like this. Brokers need to have their copyright claims up to date, review terms of use, review privacy policy, and ensure that your technology vendors or in house technology teams are following MLS rules and regulations. These types of audits are not expensive; it's mostly an administrative task. Failure to ensure your compliance is very expensive, not only in its charge to your treasury, but to your firm’s reputation. The last thing you want to read in the newspaper is an article about how your firm violated privacy laws. Contact Victor Lund if you want to talk about it. To view the original article, visit the WAV Group blog.

kvCORE Platform Continues to Innovate with Advanced Features to Drive Higher Conversion Rates and Agent Production
Inside Real Estate releases five robust features to their kvCORE Platform, furthering their commitment to building a state-of-the-art platform for the real estate industry. We are pleased to announce the launch of five powerful enhancements to the kvCORE Platform, Inside Real Estate's premier business solution for real estate brokerages. These complex features were years in the making, highly sought after in the industry, and continue to add robust functionality to the kvCORE Platform. kvCORE enhancements include: Agent Accountability Brokers and team leaders can automate accountability rules for their agents and track how well agents are engaging and following up with their leads. If any agents are not taking care of their leads based on the rules in place, they can be removed from routing. Includes agent accountability reports to track activity and performance. Scheduled Mass Emails Allows users to create and send custom emails – from a template or from scratch – to an unlimited group of contacts at a specified time. Setup newsletters, holiday greetings, virtual postcards and more as updates to contacts without the need of an external email service. Listing Traffic Report An automated report that agents can send to their sellers that includes details on how many people are viewing their listing from all kvCORE sites. Market and Home Valuation Reports Leads can view and subscribe to up-to-date market reports that include a visual summary of area-specific statistics or a monthly home valuation. New Polygon (Custom Area) Search Agents can now draw multiple custom polygon areas on maps to create search alerts or filter listings. Leads can create custom mapped searches from kvCORE websites. "For many brokers, the two biggest reasons for lost revenue are lack of agent accountability and lack of agent adoption,” says Nick Macey, Inside Real Estate's Chief Product Officer. "These latest enhancements to the kvCORE Platform were purposely built to continue to solve those problems and we are thrilled to get these tools out to our clients.” Joe Skousen, Founder and Chief Revenue Officer, sees the new kvCORE features as a continuation of Inside Real Estate's vision to be a long-term technology partner for real estate customers by providing them the tools, service and innovation they need to drive real business results. "Our laser focus is on improving productivity and profitability for brokers, teams and agents. Our kvCORE team has worked hard to provide tools that our users want and will actually use, and we've been seeing the highest agent adoption rates ever which is great assurance we are on the right path.” The latest enhancements are currently available to all kvCORE users.

zipLogix and HomeActions Partner to Create Client Marketing Solution for zipForm Users
New integration enables zipForm® Plus users to transfer client data directly into marketing materials FRASER, Mich., Feb. 1, 2018 -- zipLogix™ and HomeActions LLC, an e-prospecting and client relationship platform for real estate agents, today announced the integration of HomeActions within the zipForm® Plus forms platform. Additional marketing tools will soon be at the fingertips of zipForm® Plus users, thanks to zipLogix™'s latest partnership. HomeActions' subscribers will be able to take advantage of an integration that connects their zipForm® Plus data to marketing activities. This integration creates access to the HomeActions marketing platform within zipForm® Plus, delivering the functionality that leverages an agent's current client data. The HomeActions platform is built for real estate and allows users to build out a robust marketing plan with the right tools. The zipForm® Plus integration enables users to push client data to the HomeActions platform to streamline workflow. "Partnering with HomeActions enables us to provide our customers with the marketing tools they need to help increase their real estate business," said zipLogix™ Chairman of the Board Mark Peterson. "By connecting zipForm® Plus to the HomeActions platform, real estate agents can seamlessly transfer client data to their marketing activities." "With this arrangement, the whole is greater than the sum of its parts," said Barry Friedman, CEO and Co-Founder of HomeActions. "Real estate agents will get the best of both worlds: the extraordinary efficiency of zipForm® Plus transaction management and the database and communication system that comes with HomeActions." About HomeActions HomeActions LLC is a digital marketing and lead generation solution with compelling content for real estate agents. The HomeActions platform provides automated prospecting, marketing and communications delivered bi-weekly via email to a professional's sphere of influence (SOI). www.homeactions.net. About zipLogix Fraser, Mich.-based zipLogix™, creators of zipForm®, is a technology company created by, owned by and working for REALTORS® to improve productivity and efficiency industry wide. Its transaction management software, which includes zipForm® Plus, zipTMS® and zipVault®, automates and simplifies the repetitive and complex steps of real estate transactions, and is available as a National Association of REALTORS® (NAR) Transaction Management Benefit to more than 1.3 million REALTORS® nationwide.

Email Marketing Platform eMerge Launches All-Access Free Trial
New Orleans, LA– November 14, 2017 – eMerge, the leading email marketing platform in real estate, today announced the launch of a FREE trial experience allowing prospective subscribers the option to explore the platform for free prior to subscribing. The FREE trial offers 30-days of unlimited access to all of the features and drip campaigns of the eMerge platform. Available real estate campaigns include the highly popular "Consumer Touch" campaign for engaging past, present and future leads, and the "Agent Recruitment" and "Agent Outreach" campaigns designed to help brokerages recruit and retain top agents. At any time during the FREE trial experience, interested users may upgrade to a paid account. The platform alone starts at just $9.99/m, while the real estate campaigns start at $39.99/m. There are no annual contracts or setup fees, although subscribers may receive a 25% discount under the annual subscription plan. "We wanted prospects to be able to experience the full power of the platform with all features," says Bondilyn Jolly, Founder and CEO. "That's why we are allowing agents and brokers the ability to add unlimited contacts, explore our most popular campaigns, connect to third party lead sources and social media, and access detailed reports regarding lead interest." Agents are encouraged to explore the "Consumer Touch" campaign during their trial period, the most popular campaign on the platform. Although the platform allows any subscriber the ability to create and send as many emails as they would like every month, the "Consumer Touch" campaign enhances the email marketing experience by offering unlimited access to the eMerge Content Library full of articles, email templates, messaging and images focused on engaging active buyers and sellers, as well as past and future clients. The campaign also includes a weekly newsletter full of marketing and content suggestions, as well as a once per month professional email newsletter. Brokers are encouraged to explore the "Broker Bundle" which includes the "Agent Recruitment" and "Agent Outreach" campaigns. The "Agent Recruitment" campaign is focused on a once-per-month newsletter for prospective agents filled with key, trackable call-to-action prompts, while the "Agent Outreach" campaign provides a once-per-month marketing tips newsletter for active agents within the brokerage. Brokers serving in active buyer/seller mode can add the "Consumer Touch" campaign to their 30-day experience as well. "One of the challenges we've faced with such a robust email marketing platform is how to best demonstrate the features and benefits to our brokers and agents," says Bondilyn Jolly. "We decided that opening the platform up for prospects to self explore was the answer. The FREE trial provides access to all of our gorgeous, mobile-friendly email templates, branding themes and images, and over two dozen categories of amazing real estate and lifestyle oriented content, and the fact that we are offering the opportunity to try our popular campaigns creates an above and beyond user experience." To learn more and/or register for the FREE trial, visit easyeMerge.com. About eMerge The leading email marketing platform in the real estate space, eMerge services thousands of real estate agents, brokers and companies around the globe. Subscribers can use the platform's do-it-yourself tools to create, schedule and analyze email campaigns and workflows or gain a helping hand with one of the proven real estate campaigns designed to help busy real estate pros stay on task and engaged with their online audience.

LeadingRE Names IXACT Contact as Preferred CRM and Email Marketing Solution
CHICAGO – (6/12/17) – Leading Real Estate Companies of the World® announced today that IXACT Contact® Inc. has been named a preferred provider through its Solutions Group program, a collection of select business tools presented to its global network of 565 residential real estate firms. IXACT Contact® is an integrated real estate CRM (customer relationship management), email marketing, and website solution that helps sales associates and teams manage communications, listings and active buyers, as well as their online presence. "IXACT Contact helps real estate professionals save time and be better organized with a single, easy-to-use platform that allows them to nurture and convert more leads," said Robin LaSure, LeadingRE vice president, corporate marketing. "We are pleased to introduce the service to our members looking for a highly effective and affordable agent or team level CRM and email marketing platform." IXACT Contact Co-Founder and EVP Rich Gaasenbeek adds, "We are simply delighted to have been selected as a preferred service provider by LeadingRE. Their members are market leaders who have achieved success through innovation and excellence across all aspects of their business, and they are exactly the kinds of companies we most enjoy working with," Gaasenbeek said. Learn more about IXACT Contact at www.ixactcontact.com. Learn more about Leading Real Estate Companies of the World® at www.LeadingRE.com. About IXACT Contact IXACT Contact® Inc. is a cloud-based real estate CRM that helps agents stay organized and build lasting relationships, headquartered in Toronto, Canada. The integrated solution offers three powerful elements including a real estate CRM, email marketing platform and mobile-friendly agent website for one low price. Established in 2007, IXACT Contact is a sister company of Morris Real Estate Marketing Group, which has been in business since 1927.

The Real Estate Accelerator: A Contactually Exclusive
Here at Contactually, our mission is to help grow the businesses of our customers. Whether we're on the sales team, marketing team, product and engineering team, the customer success team or anything in between, we come to work every day with one goal: Figure out what our customers need to be successful, and then deliver it directly to them. In the last few months, we've talked to hundreds of real estate professionals in an effort to understand exactly what they need. We've had conversations with brand new agents, agents with thirty years of experience under their belts, buyer's agents, seller's agents, team leads, brokers, assistants...we've covered them all! It quickly became clear to us that real estate agents needed more than what we were already providing in our professional plan at Contactually, so we turned around and spent months coming up with a solution. We are so excited to announce our newest plan: The Real Estate Accelerator. After hours of talking to hundreds real estate professionals, it was clear they want and need three things: They want to save time They want to communicate more effectively They want to grow their business How Will the Real Estate Accelerator Help Me Save Time? As an account executive here at Contactually, my job is to learn everything I can about my client's business goals, so that I can help them determine whether or not Contactually will be a good fit for their business. After thousands of conversations, the one resounding similarity between real estate agents is that they're very, very busy. And they don't have time for busy work. Good news, real estate agents. At Contactually, we heard you. You want to nurture cold leads, open house leads, new internet leads, past clients and everything in between. But sometimes there just aren't enough hours in the day to cover all that. You want an excellent CRM that helps you close more deals without sitting down for twenty hours a week to send out emails. You want to have more time to do what you do best: meet with clients. We heard you. The real estate accelerator combats your lack of extra time with two solutions: Training Automation First, we help you set-up your account entirely. We'll consolidate your database and import your contacts. We'll set you up with our resident real estate expert, Bradley, to train you on the system. No need to spend hours and hours guessing where to click next; we'll teach you what you need to know. Next (and here's the exciting part!), we'll set up all your workflows and drip campaigns (tailored for you and your business) and put them right into your account. Three complete business systems will be yours within minutes: Internet leads engagement workflow Referral generation workflow Open house follow-up workflow With twenty minutes a day, you'll be closing more business and all those forgotten leads you lost track of? We'll help you rekindle the relationship and make sure no one falls through the cracks again. You don't have time to waste with administrative work, so we take it out of your hands to give you more time to spend with clients. How Will the Real Estate Accelerator Help Me Communicate More Effectively? When we were creating this plan, we asked ourselves these questions: What does it take to get a lead to respond? What does it take to build a relationship with a cold lead so that they do business with you in two years when they are finally ready to buy or sell? What does it take for an open house lead to convert? Contactually's answer: personalized, authentic and consistent engagement. On the Real Estate Accelerator plan, we'll curate email templates just for you. Once we've learned all there is to know about your business, our marketing experts will write ten templates in your voice and make sure you have them to send right from your account. Those workflows mentioned above also include 100+ email templates, so you never run out of things to say, and it never sounds canned. With the Real Estate Accelerator, you'll be communicating more effectively in no time How will the Real Estate Accelerator Help Me Grow My Business? Have you seen our post about where real estate professionals' business comes from? We saw teams spending thousands of dollars on internet leads, when their rich networks and spheres were where the majority of their business was coming from.  But regardless of where your leads are coming from, you want to convert every single one of them, right? We saw that realtors tend to have leads (hot, warm and cold) that slip through the cracks. With the Real Estate Accelerator, every lead gets touched effectively and consistently. Automatically. In order to ensure your business' success and growth, we are also giving you two free coaching sessions with a seasoned and professional real estate coach. We don't claim to know everything about real estate (although sometimes we like to wish!), so we're bringing the true experts on board to support you in your new endeavor. Thought that was all? Not quite. On the real estate accelerator, you are also being granted access to a dedicated customer success manager who will proactively check in on your success and be your point of contact if you ever get stuck. We are here to help you grow your business, and consistent support you can count on is our promise as you move through the accelerator. To find out more about our real estate accelerator, you can call our team at 202-888-3291 and get started today. To view the original post, visit the Contactually blog.

Keller Williams Realty International Announces Launch of hgTouch for Keller Williams at Mega Camp
  AUSTIN, TX--(Aug 9, 2016) - Happy Grasshopper, one of the most popular email marketing services in real estate, today announces their new service hgTouch for Keller Williams. The service, available this fall exclusively to Keller Williams associates, is unique because it uses feedback loops to continually improve the variety and effectiveness of messaging available inside the service. Dan Stewart, co-founder and CEO of Happy Grasshopper says, "It's easy to send email, but very hard to send email that people want to read and reply to. hgTouch for Keller Williams solves that problem by supplying a constantly updated and continually improving library of content for every segment of an agent's database. For the first time ever, agents will be able to send messaging they know will work before they press send. It's revolutionary. There's nothing else like it," Stewart says. Email has long been regarded as the highest ROI-producing marketing tool, and hgTouch for Keller Williams can help agents increase their sales volume by engaging every segment of their database -- from past clients and friends, all the way through brand new leads and even vendor relationships, the content agents need is available inside hgTouch for Keller Williams. Within the platform, agents have the ability to choose, edit and send content for: Setting appointments, marketing new listings and marketing open houses Generating referrals from past clients, sphere of influence and vendors Sending follow-up content to cold leads Gary Keller, Co-founder and Chairman of the Board, of Keller Williams Realty said, "Your database is your business." With the launch of hgTouch for Keller Williams, Happy Grasshopper is making it easier than ever for Keller Williams associates to generate more business from their databases. To learn more about hgTouch for Keller Williams and where to enter reservation information, visit kw.hg-touch.com. About Happy Grasshopper Happy Grasshopper writes and delivers amazing follow-up email for the world's best salespeople. Founded in 2010, Happy Grasshopper has written, tested and optimized lead conversion and follow-up campaigns for thousands of salespeople and businesses. From instant automated responses to long-term keep-in-touch campaigns, Happy Grasshopper's unique approach to email follow-up is proven to help salespeople convert more leads and generate more referrals easily. For more information about Happy Grasshopper, visit happygrasshopper.com.

HomeActions and IndustryNewsletters Announce Major Improvements to E-Newsletters
GREEN COVE SPRINGS, Florida, February 24, 2016 — HomeActions and its IndustryNewsletters division announce Version 3 of their exclusive e-newsletter product, putting it on the cutting edge of the e-newsletter industry. The companies provide professionally written articles and a system that lets a range of professionals send out e-newsletters to clients and prospects. They primarily serve real estate professionals, payroll companies, accounting firms and estate planning attorneys. With Version 3, the newsletter system becomes even more customizable and user-friendly. Among the improvements: A more contemporary look for the user interface, and a better design for tablets and smartphones. A cleaner and more functional client dashboard that shows readership stats at a glance. A completely revamped image system that lets users choose among three different sizes of images to put into their newsletters. A smoother, more intuitive system to allow users to add their own content to company-provided content. The ability to easily remove company-provided content and replace it with an article from extensive article libraries available to users. The addition of a completely new Web banner library so users can easily find and post banners to make their newsletters even more useful. And as always, help is just a click away. The system comes with an easy-to-use, automated help feature that lets users follow along step by step as the tool gives interactive answers to questions. Barry Friedman, CPA, founder and CEO of HomeActions and IndustryNewsletters, said, "Our clients are busy and successful professionals, and they want a system that lets them communicate with their clients with perfect ease while providing sophisticated options — without any hassle. That has always been our goal, and with Version 3 our system is even better than ever." About HomeActions and IndustryNewsletters IndustryNewsletters and HomeActions were founded by Barry Friedman, CPA, who managed many CPA firms for over 25 years and subsequently sold them to American Express. He then created BizActions LLC, which became the largest marketing e-newsletter company for CPA firms and payroll companies, and he sold that to Thomson Reuters in 2012. He has over 15 years' experience in the email newsletter space. HomeActions and IndustryNewsletters are virtual companies that employ more than 30 people. Both are headquartered in Green Cove Springs, Florida. For more information, please visit our websites, HomeActions.net and IndustryNewsletters.com, or contact Richard J. Koreto, chief content officer, at 845-642-4314.

Placester Launches Plans to Help Real Estate Agents Convert Leads
BOSTON, MA—September 08, 2015)—Placester, a marketing platform that fuses technology and design to dramatically improve the home buying process for real estate consumers and professionals, today announced the launch of Placester Plans, an email marketing solution for agents and brokers. With Plans, Placester adds to its existing suite of lead management tools by providing automated drip marketing campaigns for real estate professionals. Now, agents, brokers, and teams of any size can use Plans to increase brand awareness, drive lead conversion, and improve follow-up with clients and prospects alike. As a component of Placester's CRM tools, Plans enables efficiency and effectiveness in converting contacts into customers. In real estate, nothing is more important than nurturing leads and clients and following up with that list during key moments. Plans allows real estate agents, brokers, and teams to send thoughtful, customized messages for a variety of purposes. Plans users can choose from a variety of email marketing templates, personalize those notes, and send them at the appropriate time. "At the start of this year, our team committed to innovating and refreshing our products in a way that would deliver real, tangible results for customers. Plans brings the power of an entire marketing team to an agent or broker's inbox," said Matt Barba, CEO, Placester. "With this addition to the Placester platform, real estate professionals can automate their email marketing in a way that feels true to their personality and professional brand. By organizing and scheduling this aspect of their business, agents and brokers can spend more time face-to-face with clients and partners." Placester's Plans offering is focused on four core benefits: Increase lead conversion With Plans, real estate agents and brokers can keep leads interested in their business while converting those contacts into customers. Plans offers professional emails designed to nurture contacts along their decision-making path, including campaigns specifically targeted at home buyers, sellers and general prospects. By sending intentional, purposeful messages, teams can stay on top of their clients' current wants and needs. Improve follow-up Plans provides pre-packaged campaigns that allow you to automate your follow-up messages. Using pre-written email templates, teams can schedule their messages to clients and prospects. That timing can also be updated and changed at any point. Spending less time drafting follow-up notes means real estate agents and brokers can devote more time and attention to important deals and interactions with clients. Stand out in the local market With Plans, teams can fully tailor messages to meet their specific needs. Agents and brokers can design campaigns around their individual business plans, customizing everything from the number of emails per campaign, to types of emails and distribution schedule. The email templates themselves can also be personalized with custom text, images, and subject lines. Build brand awareness Plans allows real estate teams of all sizes to enhance professional credibility with thoughtful email marketing campaigns that foster strong, ongoing client relationships. Every aspect of the Plans offering can be customized to include logos, colors, fonts and copy that are consistent with a team's existing branding. With these goals in mind, Plans features include: Branding Plan (with four pre-written Email Templates), Buyer Plan (with seven pre-written Email Templates), Seller Plan (includes seven pre-written Email Templates), Email Template Index, Email Templates, Plan Assignment and Plan Index. Placester's offerings start as low as $10 per month for an IDX website with responsive design. For $50 per month, agents also receive all the benefits of Plans and Leads, Placester's CRM solution. Exclusive discounts and offers are also available for REALTORS®. To learn more about Placester, visit www.placester.com. About Placester Placester fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. Founded In 2011 by Matthew Barba, a former real estate agent, and Frederick Townes, a seasoned technologist, the Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as lead management tools and marketing automation software for email, Facebook, Google AdWords, and other channels. Currently serving over 100,000 real estate professionals, Placester is the sole website provider for the REALTOR Benefits® Program, the official member benefits program of the National Association of REALTORS®. To date, Placester has raised $22 million in funding, and is backed by New Enterprise Associates (NEA), Romulus Capital, and Techstars. For more information, please visit placester.com.

Zapelo Launches at Real Estate Connect
San Francisco, CA – August 3, 2015 – America's one-million-plus real estate brokers and agents use separate technology systems for email, CRM, lead generation, calendar scheduling and task tracking, document storage, electronic signatures, transaction management, and drip marketing. Zapelo is looking to disrupt real estate technology's silo approach with the industry's first cloud-based, wholly integrated and end-to-end mobile real estate management system. "Zapelo is like taking the right pieces from Gmail, Dropbox, MailChimp, dotloop, REESIO and Top Producer, putting them together and making it affordable for any brokerage," says Jack Berube, CEO of Zapelo. Zapelo is a simple-to-use, fully integrated, mobile real estate management system that offers a CRM, lead generation, transaction management, email, calendar and task tracking, workflow checklists, integrated electronic signatures and shareable document storage – all on the cloud. "It's the first system that truly manages the real estate sales funnel from top-to-bottom," Berube says. "Everyone is paying for technology no one is really using. For the technology you actually use, most brokerages will subscribe to multiple products, log in and out of various systems, and re-enter the same damn data again and again. It's nuts," Berube adds. Zapelo launches tomorrow at Inman Real Estate Connect in San Francisco, and is featured as part of the conference's coveted Startup Alley. Real Estate Connect, the real estate industry's preeminent gathering of the leaders in real estate and technology industries, has launched some of the real estate technology industry's biggest brands. Rhonda Duffy (duffyrealtyofatlanta.com), who is ranked as the number one listing agent in the U.S. and the number one agent in Georgia, calls Zapelo, "The Swiss-Army knife" of real estate technology. "Vendors keep pushing single apps or bloated software with features that agents will never use," Duffy said. "Zapelo has created a 'right-sized' technology to include only the features a broker or team needs to manage their real estate pipeline." "Zapelo has made the complex simple and affordable, which is exactly what agents must have," Duffy adds. "Agents don't have time to sit in a training class to learn every new product and most agents can't afford to pay $30 to $100 a month for a dozen different services. Zapelo solves both of these problems." Zapelo integrated product features: Email system: Full-featured email system leverages your email address (IMAP) throughout all these features and connects email to tasks, schedules, documents, and more. CRM tool: Agents can quickly add prospects and clients to a new marketing campaign; everything is synchronized, time stamped and trackable. Transaction management: A fully collaborative system that allows agents to interact with their clients – no exporting or importing, everything is all on the cloud in this single environment. Lead generation: Leads generated from any source can be automatically imported into the platform. Drip marketing: Fast, easy to use templates to stay-in-touch with prospects and past clients. Calendar and task tracking: Everything agents needs for scheduling their daily routine and track tasks throughout the transaction process to help agents keep on top of their pipeline. Electronic signatures: Fully integrated into the platform and ultra secure, works just like the most popular eSignature systems but is completely integrated, storing everything in one place (for brokerages, Zapelo is designed to work in concert with their current solution in most cases). Document storage and sharing: Features a secure and easy way to securely share documents so your customers don't need to open a third-party account to access their files. "White label" for brokerages: The platform is designed to promote the brokerage's brand, not Zapelo's brand, with a 24-hour "White label" offering to customize the platform to the look and feel of the brokerage's brand. "White label" customized branding includes color scheme, corporate logo, and customized task lists.   Today the Beta version of Zapelo is available to real estate brokerages, teams and agents. Brokerages pay a one-time setup fee, which includes their "White label" customized branding, for $500 and $199 a month. Individual agent accounts are $49 per month, and volume discounts are available for brokerages. Zapelo CEO Berube is also offering MLS firms and Realtor associations their own branded versions of Zapelo to offer their members a new potential source of revenue. About Zapelo Zapelo, based in Atlanta, Georgia, is the real estate industry's first fully-integrated mobile real estate management system. This cloud-based platform features just the right tools active agents need to manage their business, including CRM, lead generation, transaction management, drip marketing, email, calendar and task tracking, workflow checklists, integrated electronic signatures and shareable document storage. Zapelo offers brokerages one system to reduce operating risk, boost efficiency and improve the overall customer experience. Discover Zapelo online at http://www.zapelo.com.

HomeActions Now Nurturing 2 Million Relationships for Real Estate Agents
  GREEN COVE SPRINGS, Fla., June 16, 2015 -- HomeActions, an e-prospecting and client relationship service, announced it is now delivering timely, relevant news and widgets to 2 million consumers every two weeks. HomeActions creates, delivers and tracks e-newsletters that are produced on behalf of 5,000 real estate agents. These highly branded and actionable reports include HomeActions' compelling content but also can deliver agent-specific news such as new listings, open houses and local market reports. HomeActions works with its clients to securely upload all their contacts. Once the newsletters are sent out, HomeActions provides actionable intelligence for its clients, letting them know which of the articles their readers find most engaging. Email addresses, once entered, become exclusive to the agent entering them. "I'm thrilled to see us growing so fast," said HomeActions founder and CEO Barry J. Friedman. "It shows not only that real estate agents are eager for high-quality newsletters to send out, but also that the readers clearly find the information we provide engaging and actionable." Cindy Hamann, a Team Leader with Keller Williams in Houston and a HomeActions client, said, "HomeActions is a wonderful way to keep connected to your database. Our intentions are often good, but we never get around to sending out something to our database. HomeActions is an easy way to let my clients know that I'm still in real estate." About HomeActions HomeActions provides real estate agents with an end-to-end e-prospecting system. It involves building the agent's database into a pipeline that is nurtured and protected (exclusive). HomeActions does it all for the agent who lacks the time, the systems and the engaging content. HomeActions: A Business Solutions Provider with Leading Real Estate Companies of the World A Business Benefits Program Member with Century 21 Real Estate A Business Advantage Program Member with Coldwell Banker Real Estate A Select Services Member with ERA Real Estate and An Approved Supplier with Better Homes and Gardens Real Estate HomeActions is headquartered in Green Cove Springs, Florida. For more information, please visit our website, www.HomeActions.net, or contact Richard J. Koreto, Chief Content Officer, at 845-642-4314.

HomeActions, LLC Acquires Email Newsletter Company
  GREEN COVE SPRINGS, Fla., Jan. 21, 2015 -- HomeActions, the Power e-Prospecting System™ used by the nation's top Realtors®, has entered into a definitive agreement to acquire newsletter company ContactDirect.net, LLC, of Houston, Texas. Closing of the acquisition is expected approximately Feb. 1, 2015. "The acquisition brings an expanded customer base to HomeActions, which our platform can easily manage," said Barry Friedman, CEO of HomeActions. When the acquisition is complete, HomeActions will be sending approximately 4.0 million newsletters monthly on behalf of more than 5,000 realtors. ContactDirect President Dan Davila will join HomeActions as a consultant, ensuring a smooth transition as ContactDirect customers migrate to the HomeActions Power e-Prospecting System™. Additional services ContactDirect customers will gain from the HomeActions platform include: Targeted content of interest to real estate niche customers including luxury, second home, investor, urban and condo. Trigger content that alerts Realtors® when someone in their sphere of interest is contemplating buying or selling. Ability to add their own content - up to six items including blogs, videos and features highlighting listings, sales and local market data. Exclusivity (other agents cannot email HomeActions to your customers). Custom newsletters for commercial and mortgage professionals. A Customer Support department open from 9 a.m. to 9 p.m. EST 7 days per week. No monthly limits on the number of email addresses Realtors® can add. "HomeActions holds itself to the highest standards when it comes to business integrity, product quality and customer support," Davila said. "I believe HomeActions will help my clients get to the next step in their growth plans." ABOUT HOMEACTIONS The HomeActions Power e-Prospecting System™ is a game-changer for real estate professionals. By using the system to stay top-of-mind with their sphere of influence, agents get more listings, buyers and sales — increasing their repeat-and-referral business and making them the Go-To Realtor in their market. HomeActions provides real estate professionals in the top brands — including Coldwell Banker, Keller Williams, Century 21, Long & Foster, Weichert, RE/MAX, BHHS and the best independent agencies — with current and compelling content of interest to reach all homeowners, not just those actively buying or selling their home.

New HomeActions Features Bring Users More Listings, Buyers and Sales
  GREEN COVE SPRINGS, FL, November 7, 2014 – HomeActions, the Power e-Prospecting System™ used by the nation's top Realtors®, has added new features to help users get more listings, buyers and sales. These new enhancements include: Target Articles to help agents who sell to niche clients, such as investors and vacation homebuyers, and in niche markets, including luxury and urban Trigger Articles to help identify consumers ready to engage in a real estate transaction Real-Time Alerts, hot sales-lead notices sent to agents when someone in their sphere of influence clicks to read a Target Article or Trigger Article Social Media Easy Click subscriber sign-up tool In-page help via the WalkMe™ application, which explains how to use system features HomeActions is the Power e-Prospecting System™ choice of more than 4,500 Realtors® who use it to send more than 3 million e-Newsletters to homeowners monthly. HomeActions e-newsletters boast low unsubscribe rates, and HomeActions professionally written content has some of the highest open rates in the industry. "Consumers want content that speaks to their current lifestyle. A real estate professional who markets primarily in an urban area has customers whose interests are different from homeowners in the suburbs," said HomeActions CEO Barry Friedman. "By selecting articles from the target markets you serve, you can custom-blend content that speaks to your unique customer base. To further customize the e-Newsletter, you can edit any article to put your own spin on the material." Target Articles Real estate professionals using HomeActions now have access to a unique content library containing more than 200 articles targeting homebuyers, home sellers and homeowners in these markets: Luxury Condos and co-ops Shore homes Urban 55+ communities Investment property management Vacation homes Distressed properties New homes Trigger Articles HomeActions Trigger Articles help identify homeowners and potential homeowners ready to engage in real estate transactions. These articles cover topics relevant to: Repeat homebuyers First-time homebuyers Retirement homebuyers Vacation homebuyer Home sellers Vacation home sellers Real estate investors Real-Time Alerts In addition to having access to a whole inventory of customizable articles, HomeActions users can also put Real-Time Alerts on any article, as well as the personal content they add to their e-Newsletters such as listings, open houses, video tours, blogs and commentaries. The Real-Time Alert is a hot sales-lead notice emailed to agents when someone in their sphere of influence clicks to read a specific article. For example, a Trigger Alert could tell an agent when a potential buyer reads Five Critical Questions To Ask Before You Buy A Home or Should You Buy Or Rent Your Retirement Home? Building a large homeowner and homebuyer subscriber base for your e-Newsletter is easy thanks to HomeActions Organize-IT™ service. Organize-IT™ can move email addresses into the HomeActions Power e-Prospecting System™ from virtually any email platform, including Facebook, LinkedIn, Top Producer®, Comcast, Gmail, Hotmail, AOL, MSN, Outlook or Yahoo. Social Media Easy-Click Real estate professionals also get HomeActions free Social Media Subscriber Sign-Up tool to place on their social media pages, including Facebook and LinkedIn, as well as agent and broker websites. "Loaded with all these features, plus a suite of reports that show return on investment, HomeActions is now even easier to use," Friedman said. "We also added the WalkMe™ application, which literally shows you how to use any feature in the system. This makes it easy to customize the e-Newsletter to target your specific market." These new additions to the professionally written HomeActions content provided in every edition will help bring users more listings, buyers and sales by providing warm leads, Friedman added. "You can rely on HomeActions to help build your business and make you more successful," he said. ABOUT HOMEACTIONS The HomeActions complete Power e-Prospecting System™ is a game-changer for real estate professionals. By using the system to stay top-of-mind with their sphere of influence, agents get more listings, buyers and sales — increasing their repeat-and-referral business and making them the Go-To Realtor in their market. HomeActions provides real estate professionals in the top brands — including including Coldwell Banker, Keller Williams, Century 21, Long & Foster, Weichert, RE/MAX, BHHS and the best independent agencies — with current and compelling content of interest to reach all homeowners, not just those actively buying or selling their home.

HomeActions Launches New Commercial Real Estate and Mortgage Editions
  GREEN COVE SPRINGS, FL, May 5, 2014 -- HomeActions has launched two new editions of its easy-to-use and economical e-prospecting system. A commercial real estate edition will help real estate agents build relationships and stay top-of-mind with property investors. A mortgage edition will help generate repeat and referral business for loan officers and mortgage brokers. HomeActions e-newsletters provide: Compelling content about property ownership and raising property values. Flexible design options so users can highlight their branding and easily upload bios, listings and special offers. An Organize-IT service to help users build their email database even if they aren't computer experts. Automatic delivery every two weeks backed up with data intelligence on who opened the newsletter, which articles they clicked on and when the articles were read. "HomeActions combines proven technology and a winning content marketing strategy," said HomeActions CEO Barry Friedman. "Today's busy professionals understand good content is the key to relationship building, but many lack the time, systems and content to do it on a consistent basis. HomeActions offers a cost-effective way to keep your name in front of clients and prospects to generate leads." HomeActions currently sends more than 2.5 million e-newsletters each month on behalf of Realtors® and mortgage lenders. ABOUT HOMEACTIONSHomeActions provides Realtors® and mortgage brokers with a complete relationship-building system to stay top-of-mind, generate repeat and referral business, and build and insulate deal pipelines. The HomeActions system consistently delivers current, engaging articles and widgets of interest to all property owners, not just those actively buying, selling or refinancing.

HomeActions Introduces Easier-to-Use Enhanced Mobile-Friendly Platform
  GREEN COVE SPRINGS, FL, March 31, 2014-- HomeActions, a leading provider of e-marketing newsletters for real estate professionals, has released its next-generation email marketing and content management system. This new version represents a complete rewrite of the platform and includes enhanced technology to create a smooth experience for consumers reading HomeActions' e-newsletter using tablets and smartphones. The new platform also provides the following features: Agents can add hyperlocal market and neighborhood data from sources including Realtors Property Resource, CoreLogic or Market Leader. Email address exclusivity ties e-newsletter delivery to only one agent. The My Content section can showcase listings, open houses and virtual tours. A local events calendar features concerts, shows, lectures, meetings and games based on any zip code within a selected radius. Using the new platform, agents can manage mail lists and add their own custom content to HomeActions' homeowner-focused e-newsletter, which is consistently delivered every two weeks to clients and prospects. "The new platform is more intuitive, making it easier for our clients to have mobile-friendly, actionable e-newsletters delivered to their clients and prospects," says HomeActions CEO Barry Friedman. "It takes just a few clicks to insert links and local information or to change up your graphics. We've also upgraded the reporting system so users can see how clients respond to the e-newsletter." Expanded content choices are complemented by a new, easier-to-use dashboard allowing agents to configure and launch their e-newsletters quickly. HomeActions is now helping agents build and maintain meaningful relationships by delivering more than 1.2 million branded e-newsletters every two weeks. HomeActions provides Realtors a complete e-prospecting system to generate repeat and referral business, creating more listings, buyers and sales. The HomeActions system electronically delivers current, engaging content and widgets of interest to all homeowners, not just those actively buying or selling a home.

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Looking for a Real Estate Email Newsletter Service?
This article was originally published on March 10, 2012 at http://activerain.com/sanjosesiliconvalleyrealestate By: Kathleen Daniels Read Original Article (Available to ActiveRain Members Only) I finally contacted Happy Grasshopper on March 2, 2012 and asked a lot of questions!  I am not an easy sell. I was in need of an email newsletter service. My call was transferred to Celeste who was most helpful, patient and kind. She listened as I expressed my concerns … skepticism really.  Thank you, Celeste! Thank you ActiveRain for all the education and resources that are provided for the ActiveRain community!  The Rain ROCKS! Celeste explained that the service is $5 for the first month. She explained that by getting started this early in March there would be two mailings my first month.  She also suggested, given my skepticism, that rather than start out by sending to my entire database, that I pick 25 people that I have not seen in a while. That would give me the opportunity to see if it is right for me or not. Skepticism and all, I did it.  I uploaded my select database which was super easy to do.  Celeste provided me with her direct dial phone and email.  Celeste confirmed everything looked good and I would soon receive my first email to approve. The email came through; I read it; clicked on the links; watched the video; and proceed to tell myself…I can’t send that! I looked at the alternate choice message…I can’t send that either! The reason I felt I could not send the messages was because it did not feel like it had any of “me” in it. OK – no problem.  All I need to do is add a little “me”. I went back to the initial email and said: “This is going to be fun.”  I added a few sentences to “personalize” the message. The message went out on schedule on March 7, 2012. As I shared with Celeste yesterday: “I am blown away at the responses I received.  It really does create an open and non-threatening (non-selling) opportunity to engage with my database!” One person, a past client, who unsubscribed to my previous email newsletter, responded!  This started an email dialogue.  I’m having lunch with her on Tuesday! If you are not engaging your database with creative and fun email marketing then you owe it to yourself to get off your happy bottom and give Happy Grasshopper a try.  It truly does engage people.  If you want a good bang for your buck, Happy Grasshopper won’t break the bank … it’s truly affordable! Happy Grasshopper – Happy Agent! Follow up: My second email was just sent.  I have already received 4 responses.  The emails really do create engagement – which is the purpose.  I just took a new short sale listing in direct response to the first message that went out.  My clients forwarded the Happy Grasshopper email with the name and number of their friends who need to short sale.

Grow Real Estate Leads & Reach More Clients With eMerge
SLIDELL, LA — February 25, 2011 - “At eMerge, our goal is to optimize interactive marketing efforts and help realtors build engaged and lasting relationships with clients,” explains Bondilyn Jolly, CEO and President of NMD, Inc. and eMerge. “We know our realtors are busy and we want to provide them with a convenient solution that saves time and produces results.”   eMerge™ offers one of the most comprehensive interactive marketing solutions in one convenient interface, delivering a consistent message through all major online marketing channels - email, social media, mobile and web – and understanding what’s happening with real-time results.   “I’ve been using eMerge for quite a while now.  The eMerge team offers the best technical support I’ve experienced in any program. I highly recommend it. It’s one of the most unique programs I’ve used for my outreach.” says Jim Brown of Keller Williams Realty in Slidell, LA.   “Our goal is to provide high-level online engagement for our realtors with a “set it and forget it” mentality,” states Jolly.  “No other marketing solution allows such a comprehensive suite of services:  lead management, custom email templates, email and social media schedulers and reports and text messaging.  The best part is that our interface doesn’t require high tech knowledge in order to achieve results!  We make it simple and quick to reach out through multiple channels at once.”   eMerge offers more than just a marketing interface as well.  Complementing the eMerge solution are professional design and campaign services for realtors as well as training and education services.   Realtors can create a 30-day free trial account by contacting eMerge and selecting the red tab along the left-hand side.   Connect with Team eMerge today:  Facebook- http://www.facebook.com/eMergeNMD  Twitter -http://twitter.com/eMergeNMD  LinkedIn - http://www.linkedin.com/eMergeNMD   YouTube -http://www.youtube.com/eMergeNMD