Lock In New Listings

Prospective sellers are naturally curious about market statistics in their area. If they are not quite ready to list, sending periodic market summaries can keep the lines of communication open until they are prepared to act.

Citywide market summaries provide some information and summaries tailored for their immediate neighborhood offer even greater insights. But what if, instead of being periodic, your communications could be event-driven—such as right when a home sale closes? What if your alerts were mobile-enabled, and were personalized to your seller's particular area of interest?

To enable real estate agents and brokers to take the curious consumer to the point of listing, Top Producer® Systems, operated by Move, Inc., just introduced Market Snapshot® Sold Alerts. This system helps agents promptly notify potential sellers of a home sale near their property. Agents who are at the office, in the field or conducting an open house can dispatch this system in seconds from their mobile device, starting a meaningful communication that can nudge prospective sellers towards a listing appointment.

As part of Top Producer's Market Snapshot® service, Sold Alerts generate notifications within minutes of the Multiple Listing Service (MLS) reporting a home sale as closed. Potential sellers often want opinions on pricing and other market advice well in advance of listing their home for sale. Sold Alerts help start the dialogue with potential sellers by providing quick and pertinent pricing information regarding sold homes.

"We have been listening to brokers and agents looking for tools that focus on listing acquisition," said Ray Picard, Executive VP of sales for realtor.com® and Top Producer®. "This breakthrough product addresses that key stretch of communication that occurs when potential sellers are getting serious about listing and are nearly ready to speak to a broker. When a Sold Alert pops up, it triggers just the kind of conversation needed to motivate a prospective home seller and, if the time is right, to list their property."

In addition to the new Sold Alerts, Market Snapshot® provides agents up-to-date reports of sales prices, average market time, and home transaction activity near a client's home. Request a demo of Top Producer's Market Snapshot today!