Listings-to-Leads' Virtual Tours Power Prudential California's Automated Inbound Marketing and Lead Generation Program

SACRAMENTO, Calif., June 25, 2013 -- Prudential California Realty has gone live with Listings-to-Leads automated Virtual Tours as part of their inbound marketing strategy, with listings on Zillow, Trulia and other websites. Call-to-actions and links drive consumers back to their company website, which has quickly resulted in a new major source of website traffic for the Northern California real estate brokerage.

"The automated virtual tour creation service from Listings-to-Leads creates virtual property tours that include embedded call-to-action links. These tours are then automatically placed on our public website and leading national real estate listing portals where our listings are getting more exposure and are resulting in more Internet lead generation for our Sales Professionals," states Alan Scearce, President/COO of Prudential California Realty.

The Listings-to-Leads' Platform turns marketing tools into Inbound Marketing and Lead Generation tools with custom links and proven call-to-actions. These result in more traffic to the pages inside their clients' websites where strong lead conversion occurs and includes:

• Virtual Tours
• QR Codes
• Single Property Websites
• eFlyers
• YouTube Videos
• Blog Posts
• Social Media tools
• Craigslist Ads
• Mobile Platform
• Market Reports
• Print Flyers
• Video Marketing and more

Scott Pierce, Founder of Listings-to-Leads explains, "Traditional marketing of listings does not generate business for brokers or agents. When brokers and agents stop traditional marketing, and start using the Listings-to-Leads "Inbound Marketing and Lead Generation" tools, they get the benefit of marketing and the added benefits of much more inbound traffic from the Internet to their website. Lead generation occurs via the custom links and call-to-actions found in all the tools for every listing like Prudential California Realty and our other broker and agent clients."

"We know from NAR that consumers rank Virtual Tours as the third most important feature on real estate websites," confirms Scott Pierce. "We started with automating the Virtual Tours for Prudential California Realty, which contain call-to-actions with links to appropriate search display pages on their company website. Additionally, getting the Virtual Tours onto the top real estate websites in the industry allows them to leverage their listings and their exposure across the Internet resulting in more business for their agents."