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CEO April Recap

May 04 2012

At HomeFinder.com, April has proved to be a month of new beginnings. We've returned from our newsletter hiatus, just in time to kick off the busiest time of year for the real estate business – the spring real estate season. National Open House Weekend also took place this month, on April 28 and 29. Statistics show that 50 percent of homebuyers use open houses in their home search – even in this time of Internet home shopping.

Some exciting developments that have happened at HomeFinder.com over the past few months include:

In April we focused on Safety Month – providing you with the best guidelines to navigate through a successful spring real estate season. Our goal was to ensure our real estate professional and home-buying readers were fully prepared to venture out on new appointments, meet new faces, acclimate to new neighborhoods and face the influx of traffic to your house or listings. Our friends at SafeMart.com, a leading provider of professional home and commercial security solutions, helped us prepare some best practice safety and security tips to keep in mind during this busy time of year.

We conducted a Consumer Survey and recently released the survey results. We had several important takeaways from this survey, including we found that of all our home seekers in the market for a new home, nearly half do not yet have a real estate agent, but plan on using one. This is a great opportunity for real estate agents and brokers to be proactive with your marketing efforts!

We were named to Property Portal Watch's Top 20 US Property Portals, which was based on the volume and frequency of HomeFinder.com site visitors. We are honored to be included on this list of industry leaders, and we continue to work to provide our real estate agents with the best digital marketing solutions, and our consumers with an expansive inventory of listings.

May is Improvement Month here at HomeFinder.com and we have some super exciting plans we can't wait to share with you. Check back on May 15 for a BIG ANNOUNCEMENT!