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SharperAgent by Market Leader Signs Huff Realty, the Twelfth HomeServices of America Brokerage to Use Web-Based Marketing Platform

 

DENVER, CO - 03/15/12 -- Sharper Agent by Market Leader (NASDAQ: LEDR) a leading provider of web-based marketing systems for the real estate industry, today announced that Huff Realty has become the twelfth of 23 HomeServices of America members to provide its agents with complete access to SharperAgent tools for building lasting, profitable relationships with clients, prospects and contacts.

Huff Realty's more than 500 agents serving Ohio and Kentucky join more 6,900 HomeServices agents nationwide with access to the SharperAgent platform.

"Key to our success and growth in 2012 is enabling our real estate professionals with a complete platform of marketing tools to better manage their business and serve their customers," said Brad Devries, CEO of Huff Realty. "SharperAgent's marketing campaigns are the best on the market, and we're excited to join other HomeServices brokerages in partnering with them."

HomeServices of America, Inc. is the second largest independent residential real estate brokerage firm in the United States and an affiliate of Berkshire Hathaway. SharperAgent's Marketing Center will allow HomeServices agents to produce eNewsletters and automate multichannel campaigns that combine direct mail and email marketing with personal contact reminders. SharperAgent's customizable system features a library of more than 3,000 professionally designed templates.

"Tens of thousands of real estate professionals throughout North America are using world-class marketing products from SharperAgent to engage, manage and convert their pipelines into more closed business," said Brian Wildermuth, co-founder of SharperAgent and Vice President of Strategic Account Development for Market Leader. "Leading brokerages nationwide are realizing the power and results possible with a system-wide marketing platform, and we're excited to welcome Huff Realty to our family of customers."

To learn more about SharperAgent by Market Leader, please visit www.sharperagent.comwww.sharperagent.com or call 866-614-9372.

About Market Leader

Market Leader, founded in 1999, provides innovative online technology and marketing solutions for real estate professionals across the United States and Canada. The company serves more than 100,000 real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses. Market Leader's subscription-based real estate marketing softwarereal estate marketing software -- including websites, contact management, a marketing center, and lead generation services -- helps customers generate a steady stream of prospects, plus provides the systems and training they need to convert those prospects into clients. In addition, the company's national consumer real estate sites, including www.realestate.comwww.realestate.com, give its customers access to millions of future home buyers and sellers, while providing consumers with free access to the information they seek.

For more information on Market Leader visit www.MarketLeader.comwww.MarketLeader.com.