OJO acquires The LEAD Syndicate, to launch Lever for real estate agents

Lever, a brokerage-agnostic, tech-powered comprehensive platform is designed to help individual agents grow their business

Austin, TX - Austin-based real estate technology company OJO announced today it's acquiring The LEAD Syndicate, a first-of-its-kind leverage platform founded by industry leader Nikki Miller. Together, the two are joining forces to launch Lever by Movoto, a platform delivering an all-in suite of solutions that will handle agents' marketing, supplemental lead generation, database management, transaction management, wrapped with training and accountability solutions to ensure the agents' ultimate success.

The new platform is exclusively optimized for individual real estate agents to leverage a proven comprehensive support system while maintaining and growing their brand in the face of a historically competitive and fast-changing real estate landscape. Lever by Movoto will be the first platform to bring together point solutions in a holistic way that provides support for individual agents, and will benefit real estate agents and brokerages in their pursuit of profitability.

"We are ecstatic to partner with Nikki and combine our resources to launch Lever, an innovative new platform and network for real estate agents," OJO President Chris Heller said. "Lever will change the game for individual real estate agents who want to spend less time on back office work and more time on building relationships and helping clients realize their home buying and selling goals."

"Now more than ever real estate agents and brokerages need a trusted ally so they can get back to basics and do what they do best," Heller added. "OJO and Movoto have long been in the corner of real estate professionals, and Nikki's superpower of helping agents skyrocket their businesses is the perfect complement to the existing programs we have at OJO."

Miller is the CEO and Founder of The LEAD Syndicate, a comprehensive support system for real estate agents and a growth engine for their businesses. With more than a decade in real estate as one of the industry's most successful trainers and operators, Miller brings deep expertise in training and systems development to OJO's vast network of the top real estate agents and teams in the industry.

"I am thrilled to join the incredible team at OJO and Movoto in launching Lever," Nikki Miller, CEO and Founder of the LEAD Syndicate said. "I have had the opportunity to work closely alongside OJO and its partner agents in the past year, and it's been amazing to watch the team build innovative technology and systems with real estate agents front and center. I am confident this partnership will be the driving force in furthering our mission to change the way individual real estate agents operate and approach their business."

Despite market headwinds, OJO has seen its agent network and programs grow in size over the past year with the launch of its newest offering for teams, Movoto Pro+ — an exclusive real estate network for the top teams, built on the back of Movoto, the only consumer-facing real estate portal built by and with real estate leaders and practitioners. Lever, the next generation model of the OJO Select Network, creates deep operational integration with agents and delivers to agents Miller's super power in increasing agent efficiency and effectiveness.

OJO partners with the top real estate and mortgage professionals to deliver value for the millions of consumers on its platforms, including Movoto, the largest privately held residential real estate search website. With the launch of Lever, OJO is making the strategic decision to align all of its products under the Movoto brand umbrella. Movoto, which meets tens of millions of visitors each month, has established itself as one of the most recognizable consumer brands in real estate.

The move comes as OJO concurrently begins transitioning its real estate industry-facing products under the Movoto umbrella to bring greater alignment between the company's agent products and Movoto, its iconic consumer-facing brand.

"A greater alignment between our consumer and industry-facing brands will ensure a more seamless experience for consumers and real estate professionals," OJO CEO and Founder John Berkowitz said. "We are laser-focused on ensuring the millions of consumers that come to Movoto actually find or sell a home, and that often starts with finding a great real estate professional. Partners like Nikki Miller ensure that agents continue to be a critical part of our journey as a company and I'm thrilled to have her on board."

For more information about Lever visit leverbymovoto.com.

About OJO

OJO is an Austin-based real estate technology partnering with the top real estate professionals to deliver value to millions of consumers on its platforms, including Movoto, the largest privately-owned residential real estate search website. The company's platform for buying, selling, and homeownership meets people wherever they are on their journey, offering personalized guidance every step of the way. Through a bespoke combination of people and technology, OJO cultivates a deep understanding of individual needs and preferences, matching people with the right tools and trusted providers to equip anyone to unlock the abundant benefits of home ownership.

As one of the fastest-growing companies in the U.S., OJO has placed 29th on the Deloitte Tech Fast 500 and 49th on the Inc. 5000. To date, the company has raised more than $140 million to fuel its rapid growth. CEO and Founder, John Berkowitz, has been named EY Entrepreneur of the Year for Central Texas and a top CEO by the Austin Business Journal and the company's executives have won more than a dozen industry awards in the past year. OJO Labs is headquartered in Austin, Texas and has more than 700 employees globally with a presence in Chicago, Minneapolis, and San Mateo; and a large operations center in St. Lucia.