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ShowingTime+'s Listing Showcase now available nationwide

February 22 2024

Agents are using Listing Showcase, now available nationwide, to help them win more listings and attract buyers with a next-generation listing experience

SEATTLE, Feb. 21, 2024ShowingTime+ announced today that Listing Showcase®, an AI-powered premium listing experience on Zillow, is now available nationwide for listing agents. Since launching in select markets last summer, the Listing Showcase product has been used by agents to elevate their brand presence and help them win more business through an immersive interactive media experience that delivers increased exposure and home shopper engagement on Zillow. Data from initial markets shows that Listing Showcase homes are selling faster than similar nearby non-Showcase listing homes. On average, Showcase listings on Zillow go pending almost 15% faster compared to similar nearby listings.

Listing Showcase listings feature high-resolution scrolling hero images, room-by-room photo organization, interactive floors plans and more — all to give shoppers a deeper understanding of the home virtually before they ever step inside. Since the product was released, ShowingTime+ continues to make improvements. Most recently, a floor plan has been added to the map display within a listing, providing shoppers with a clear picture of the home's orientation and placement on the property.

Listing Showcase gives agents the ability to customize their listings and provide the interactive, media-rich experience shoppers and sellers want to help attract more interest from buyers. These listings receive powerful exposure on Zillow, generating, on average, 68% more page views, 66% more saves and 63% more shares than similar non-Showcase listings.

"Listing Showcase results are outstanding," said Carl Hawthorne, team lead, Atlanta Communities Real Estate Brokerage. "Our views and saves on Zillow are making our listing stand out above the crowd. We are utilizing this marketing to win listing appointments… We are thrilled with this product."

Listing Showcase is built to meet the unique needs of brokers, teams and individual agents. Brokers and agents nationwide can now purchase a Listing Showcase subscription on a flexible plan designed for businesses of all sizes. Agents can create Showcase listings by working with a photographer of their choosing or by using ShowingTime+'s in-house media provider, Listing Media Services, where available.

"Listing Showcase is a first-of-its-kind experience that transports home shoppers into a home virtually, unlike anything else available today — saving time for home shoppers and attracting serious buyers," said Cynthia Taylor, vice president, ShowingTime+. "This product is a prime example of ShowingTime+'s work to provide tech solutions that make the whole process easier for everyone involved in a home sale."

Listing Showcase empowers agents to market themselves and their listings in the best way possible while engaging consumers with information that helps them make informed real estate decisions. The entire ShowingTime+ software suite helps agents and brokers operate their businesses more efficiently, win more customers, and elevate the experience of buying and selling for their clients.

About ShowingTime+

ShowingTime+℠ is modernizing real estate for the benefit of all agents, brokers and multiple listing services (MLSs). A brand of Zillow Group, Inc. (NASDAQ: Z and ZG), ShowingTime+ provides products and services to help real estate professionals streamline their businesses and deliver elevated experiences to their customers.

The ShowingTime+ technology suite includes ShowingTime®, dotloop®, Bridge Interactive®, Listing Media Services and Aryeo ®. ShowingTime+ products are used by hundreds of MLSs representing more than 1 million real estate professionals across the U.S. and Canada.

About Zillow Group

Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and easier buying, selling, financing and renting experiences.