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Smarter Agent Acquires

March 08 2011

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Smarter Agent, the leading mobile real estate network, today announced the acquisition of, combining’s QR code product with Smarter Agent’s existing suite of mobile real estate apps that can be branded to agents, brokers, realty franchisors, media and finance companies. provides the real estate industry with mobile, desktop and social enhanced tours of their property listings. Integrated use of Toor Tags (QR Codes) makes ads and real estate signs interactive with mobile devices, sending potential buyers instantly to a mobile experience of the property. Sites are viewable on a desktop, tablet or any mobile device. encompasses:

  • Visual Tours (Non-Flash)
  • QR
  • Short Url’s
  • Google Maps Integration
  • One touch contact of agent: mobile, office, and/or email.
  • One touch social share: Facebook, Twitter, or Email
  • YouTube Fields
  • Unlimited Photos
  • Unlimited Websites For One Low Price

"Every real estate yard sign should have an interactive mobile component to engage homebuyers,” said Smarter Agent CEO Brad Blumberg. “ brings properties to life for homebuyers and provides a powerful listing tool for agents and brokers. QR codes attract attention and are a growing entry point for consumers to learn about properties.”

Smarter Agent has been developing real estate apps for more than a decade and is the only company that offers real estate professionals a branded mobile solution that consists of native apps for iPhone, BlackBerry, Android, Palm OS; apps on feature phones across Sprint, Verizon Wireless, AT&T and T-Mobile; and handles mobile web and text all in one.

“ is far ahead of other QR and text code based companies in providing an experience to wow homebuyers, and we look forward to having this talented team as part of Smarter Agent,” said Eric Blumberg, President of Smarter Agent.

Together, the companies aim to increase opportunities for mobile interaction, connecting homebuyers to agents and their listings.

“Since the very beginning, even before we had a finished product, it has been the goal of to revolutionize the way that real estate is marketed, bought and experienced,” said Allen Hartwig, co-founder of “By combining forces with Smarter Agent, the realization of that goal will be much sooner and done so with a greater impact. I am looking forward to designing world class mobile experiences and services with Smarter Agent that truly revolutionize real estate to be more social, more green and more meaningful.”

Nick Smoot, co-founder of, added, “I am excited to join forces with Smarter Agent.  Brad and Eric are the Godfathers of mobile real estate. Together we will continue to make the future of real estate marketing exciting and rewarding for our customers.” and Smarter Agent got married! and Smarter Agent got married! from Nick SmootNick Smoot on VimeoVimeo.

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