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How to Use Real Estate Market Statistics to Attract Sellers and Win Listings
We spend a lot of time talking about how to market to home buyers. But it's important to market to sellers too. And it's easy to do. Before making a decision, sellers should be familiar with the real estate market in their area. Here's how to use real estate market statistics to attract sellers and win listings. Valuation Before deciding to list, a seller needs to know how homes are being valued in the community. Specifically, are values going up? To provide this information, you should look for statistics showing the average percent change in valuation over time. The information should be categorized by ZIP or neighborhood. This will allow the seller to know how values are changing in his/her immediate community. And it will help the seller have the right expectations when pricing the home. Total Home Sales The seller also will want to know the competition for buyers. Specifically, how many others are listing in the area? A graph showing monthly sales volume by ZIP code is essential. This will help the seller understand what potential buyers are seeing and better predict their behavior. Median Price Per Square Foot Median price per square foot is the median sold price in the area divided by the square footage sold. This helps the seller understand the prevailing prices for homes in the area. If the seller's home is smaller than average, he/she should expect to price the home lower than others. Sales by Age Square footage is not the only factor affecting home prices. The age of a home also plays a role. To help a seller understand the bigger picture, you should provide statistics on total sales by home age. This will show the age of the homes selling most, and it can help the seller know what most buyers are looking for. Others These statistics are just a start. There are many others that can provide useful information to sellers. You should consider: Months of Supply – How many months it would take to clear the current supply of homes for sale Home Sales by Square footage – What size homes are the most popular Total Foreclosures – How many houses have been foreclosed in the last month Days on Market – The average listing time for a property Where to Promote Your Market Stats Okay, you have some key statistics selected for your marketing efforts. What do you do with them? Here are four places to promote market statistics to maximize impact. Market Statistics Page If your community is small enough, you could create a single market statistics page on your website. This is where you would show data about sales and prices for your entire town. But if your coverage area is larger, this might not work. Sellers want the narrowest data possible. So if you cover multiple ZIP codes, you should breakdown your data by ZIP and create a market statistics page for each. Consider creating neighborhood pages that show available homes and neighborhood statistics together. The Property Listing Page You also should consider placing statistics directly on the property listing page. This page would provide the property listing as well as data about the area surrounding the listing. You might ask, "Why we would put statistics on a property listing if we are looking to attract sellers?" Don't forget sellers are doing research too. They want to know the prices of other homes in their community and the amenities they have. So it's very likely a seller will check out a few active listings before deciding to list him/herself. Open House Statistics are great handout material at open houses. Why? Because neighbors often attend open houses. While they may not be immediately looking to sell, they could be in the future. Providing statistics is a good way to help these potential clients remember you, and it will help demonstrate your expertise. Blog Feature Market statistics also are great web content. Consider adding them to your blog as a regular feature. This will help you boost your SEO and increase your web traffic. Real estate market statistics empower sellers. They can help them understand home prices, competition for buyers, available inventory, and more. Don't leave your potential sellers out in the cold. Win their trust and their listings by adding real estate market statistics to your site today. To view the original article, visit the Realtyna
5 Ways Email Marketing Can Boost Your Business
Email is so ubiquitous to our daily lives, we sometimes take it for granted—most of us check our smart phones, smart watches, tablets, or inboxes for new messages several times a day (if not immediately after a notification pops up on the screen). Whether you are using email for basic communication or as an inexpensive way to reach everyone in your digital Rolodex at one time, here are five best practices for Realtors looking to successfully incorporate email marketing into their overall digital marketing game. 1. Follow Up After a Networking Event Leads won't just start coming in after a networking event. Like any lead, it is a process of nurturing and follow-up. Gather business cards of those at the networking event. Then send a follow-up email about how it was nice to meet them and include your contact information. 2. Send a 'Just Sold' Email Blast to Your Client Database Share your sold listings with your client list. It can be a way to start a conversation about getting their home on the market, but it can also help keep you top of mind when the time is right for them to sell. Offer your services or some sort of incentive so they will reach out to you for their real estate needs. 3. Automate Emails When You Can You can automate many of your emails, like your welcome email, certain follow-up emails and even monthly newsletters. Make sure you have your leads and clients grouped in a way that makes sense. This way, clients get the email messages that work best for them, wherever they are in their home buying or selling journey. 4. Send a Newsletter Featuring Client Stories You can send email newsletters on a weekly or monthly basis to give an overview of your company. These newsletters can include pictures or invites of an open house event or a success story shared by your client. Showing satisfied clients in your newsletter is an excellent way to attract new customers. This increases their faith in you as potential customers and makes them initiate a conversation or offer if they haven't yet. 5. Segment Your Email List If you want to give very personal experiences to your leads, segment your email list based on client personas and needs. Then, target communications with details pertinent to each client. Segmentation increases the chances of nurturing bonds with the audience by sending only valuable and relatable content. To view the original article, visit the IXACT Contact
10 Best Practices for Promoting Your Recorded Real Estate Webinars on YouTube
Webinars are a great way to promote your real estate business and establish yourself as an expert in your community. Recording your webinar and publishing it to YouTube gives you an opportunity to repurpose the material and easily share it with current and potential clients. However, YouTube videos can also be discovered organically. To raise the probability that your content will appear in someone's search, we recommend these 10 best practices: 1. Strategically Name Your Video Selecting a title is one of the most important pieces to remember when uploading your video content. Be specific in the name; match the title you used when promoting the webinar, if applicable. Think about what terms clients might search for within YouTube or Google. Some names are more competitive than others, such as "Buying a New Home." Be sure to add details to the title that match the video content (e.g., Buying a New Home in Denver). 2. Add a Transcript Adding a transcript to your video in post-production, or once you've uploaded the video file to your account, helps increase accessibility and usability. Transcripts can be viewed by anyone watching the video. Some viewers reference transcripts as an easy way to copy and paste relevant information (note taking, for example). Other viewers use YouTube transcripts to quickly skim through the content and jump to specific points in the video (timestamps are hyperlinked). YouTube automatically generates a transcript for you, but you do need to create and post the file in the producer tools menu. Be sure to review the text before publishing it. Fix typos, check the timestamps, and make sure your branding is correct. 3. Enable Closed Captioning When enabled, the Closed Captioning (CC) button displays the transcript copy as text on the bottom of the screen. Similar to subtitles, you can also add key sound effects to closed captioning to indicate tone or other key information for individuals with limited access to audio or who otherwise experience difficulty with hearing. For example, [laughter], [applause], or [cheerful music]. 4. Add a Video Description As important as having an accurate and relevant title, be sure to include a brief description of your webinar in the description field. You can reuse the copy you used to promote the webinar, changing verbs to past tense if necessary. As you add description information, remember to incorporate relevant keywords from the webinar as well as any related hashtags. 5. Add Relevant Timestamps If your recorded webinar is lengthy, consider adding timestamps and a brief test description of the content at the correct point in the video. For example, "At 3:30, we cover real estate trends for 2023," or "Skip to 4:50 to learn how to add new leads to your CRM." If you have enabled transcripts, be sure the timestamps match. 6. Set a Thumbnail Image When publishing a video to YouTube, you'll have the option to select and set a thumbnail that best represents your video. This thumbnail is the featured image linked to your video when promoting the link on social media. You can also upload your own thumbnail image to YouTube (we recommend including the video title and a compelling image or graphic if possible). 7. Use Playlists for Organization and Promotion If you are a regular contributor to your YouTube channel, playlists are an excellent way to organize and promote your video content. Simply having a webinar playlist increases the odds viewers will watch additional videos without any action on your end. If viewers are watching with autoplay enabled, the next video in the playlist will automatically appear on their screens. Playlists can also be added to your real estate website through a plugin or iframe. 8. Encourage Viewers to Subscribe to Your Channel "Don't forget to click that like and subscribe button!" It sounds cliché, but encouraging viewers to subscribe to your YouTube channel can help automatically deliver curated content to their notification feeds without having to manually send that information their way. At the end of your webinar presentation, be sure to mention you'll add the recorded webinar to YouTube and remind viewers to subscribe. 9. Brand Your Channel If you have a company logo, be sure to add that to your YouTube channel as your profile photo/avatar. YouTube recently announced that it will be rolling out handles, similar to what other social media platforms use for tagging with the "@" symbol. Your handle should be your name, brand title or company name and/or match the handle you use across your other channels. 10. Blog About Your Webinar In addition to promoting your recorded webinar in a playlist, on social media, and on a webinar-specific landing page, you can promote the webinar in your real estate blog. Repurpose the title and description, adding any additional content and takeaways to fully round out and provide value to your viewers and readers. Be sure to embed the individual video into the blog, using an iframe or plugin, and add a link to your website playlist or