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How to Capture Leads with Your Real Estate Website
Many agents believe that simply having a real estate website is enough to capture a sizeable number of leads. But while that may have been true in the early days of the internet, relying on your average, run-of-the-mill site today is a surefire way to miss out on new business. So, if you're finding your website is doing little more than taking up space online, you're probably guilty of a few of the below. Why isn't my real estate website capturing leads? Your website looks ancient If your website looks like you haven't put any care into it since it was first launched in 1996, you're not going to generate any leads. It's that simple. The majority of today's homebuyers and sellers, spurred on by the pandemic, are seeking out digitally adept agents. If they're a seller, they know that getting the best deal depends on effectively advertising their home via both traditional and digital (e.g., digital marketing, virtual tours and walkthroughs, etc.) channels. If they're a buyer, they're looking for assurance that an agent will be able to locate (and close) on the best home for them, however and wherever it's listed—especially in a sellers' market where a sizeable number of properties are for sale for less than a week. An archaic website screams you're not with the times. You've ignored the back end for too long Maybe you built your website yourself and weren't altogether sure what you were doing. Maybe you hired your nephew to handle the design a few years back. Regardless, your site isn't functioning like it once was. Links are broken. CTAs don't work. Pages take forever to load—if they load at all. And your once-beautiful property photographs now fail to populate. As much as we'd like to think that websites are static, set-it-and-forget-it solutions, they're not. Websites need maintenance. And one in disrepair will not only frustrate and deter prospective buyers and sellers, but Google will push it down search rankings, believing your business may now be defunct. You don't offer property search There's no shortage of sites consumers can use to conduct their property search. So without the ability to do so on your website, what are the chances you'll win more business? What's more likely: They use another agent's website and then come back to your website, contact, and hire you? Or they work with the agent whose site they've already found helpful? Exactly. You don't have any effective lead capture Not all CTAs are created equally. Many agents mistakenly believe they can place a "Contact Me" button somewhere on their website and that alone will drive interested prospects. But it won't. The most effective lead capture forms are those that offer value to the consumer. CTAs tied to an offer have been found to increase conversion rates by as much as 121%. Examples of these for real estate agents include newsletter signups, market reports, and free home valuations. How to Capture Leads with Your Real Estate Website Assuming you've corrected the aforementioned issues and added effective lead capture forms, your next step should be to include your website in any and all marketing materials. If you're promoting your business via paid advertising—social and search—make sure you've included a link to your site. If you have a Google business profile, a necessary digital marketing tool for any real estate agent, make sure your profile links out to your website. Promote your website on all your social media platforms, and don't forget to include it on any offline print collateral you produce. Beyond promotion, keep your site updated often with fresh, new content, such as photos and market insights. Showcase your recent successes, and if you've had any business that has been particularly noteworthy—such as a home selling fast or for far beyond its listing price—make sure to highlight that on some of your pages. Don't be afraid to brag. It's your website, after all. To view the original article, visit the Homesnap blog.
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Don't Make These 5 Website Design Mistakes
For real estate agents, having a website is not negotiable. It is a core part of building an online presence and serves as a destination where prospects can learn more about you and your services. You have full control over your website, which is what makes it such a powerful brand-building tool. With proper execution, your site will help you project expertise, reinforce your value, and build trust with prospective clients. The only problem is that it's quite easy to make website design mistakes that will produce the opposite of your intended effect. That is, a poorly designed website will cause potential leads to leave as quickly as they arrived, and you'll miss out on the opportunity to convert them into clients. Don't worry, though — you don't need to know a complicated coding language to avoid the most common website design mistakes. Most website builders and third-party hosts make it easy to create a clean, easy-to-navigate site. You do, however, need to know what to look for to ensure you don't flip a switch or do something that jeopardizes the strength of your site. Avoid the following five mistakes and you'll be on your way to creating a beautiful website that helps you grow your business. Mistake 1: Difficult navigation This seems like a no-brainer, but what does it actually mean? What is difficult navigation? Simply put, your website shouldn't have too many destinations for buyers and sellers to get lost in. Think of it as the difference between a fork in the road with two paths to take, or a fork in the road with a dozen paths to take — the latter is overwhelming and confusing, so it's best to keep it simple. The navigation bar that sits at the top of every page should have just a handful of options and each destination should be worded clearly and concisely. For example, you can use "Buyers" or "Search for Homes" as one of the link options. Since these are terms that users easily understand, they know that when they click the link, they will be taken to a page that is relevant to their needs. That page would host, for example, an interactive tool where buyers can search for homes through an IDX integration. Difficult navigation can also mean an experience that users aren't expecting, and if they get frustrated, they're likely to make a quick exit. Stick with the experiences that users are comfortable and familiar with, so they can assume you'll be as easy to work with as your website. Mistake 2: Busy/too much text A text-heavy site is the web equivalent of an in-your-face car dealership commercial. It's overwhelming, off-putting, and delivers too much information at once. Strive to keep your website clean, not cluttered. Leave white space around text, images, and forms. Use eye-catching photos to provide a visual break from blocks of text. Offer interactive elements to take the place of text. For example, instead of explaining how a homeowner can determine the market value of their home, use a lead capture form to offer your own expert evaluation. Mistake 3: Not mobile responsive In website lingo, responsive means that a site is built to work well on a desktop computer, tablet, and smartphone — it adapts its look to fit the device, so users have a seamless experience no matter where they view it. Essentially, the website that loads on a desktop computer will be its complete self, with a fully visible navigation at the top and each section of every page laid out in the way the website designer intended. Once you need to condense the website for tablet and mobile, those elements condense, too. The navigation menu is typically collapsed behind what's called a hamburger menu (which is three stacked horizontal lines). Components, like text and images, will be aligned vertically instead of side-by-side since the width of a mobile screen can no longer support that arrangement. If your website isn't responsive, it means that someone viewing it on their tablet or phone might have trouble navigating, and is more likely to leave out of frustration. Mistake 4: Lack of branding A generic website should be avoided if you want to stand out from your competitors and differentiate yourself in the crowded real estate space. It doesn't capture who you are, establish your expertise and unique value proposition, or reinforce your brand in any way. One of the reasons real estate agents should have a website is to build and strengthen brand awareness, and you can't do that if your generic site can be confused for any competitor's site. An easy way to incorporate your branding is to apply your logo or name, slogan (if applicable), and brand colors throughout the site. If you add those components to your header and footer, they will automatically appear on every page. You should also find relevant spots for your headshot, phone number, and email address. Mistake 5: Missing lead capture Lead capture forms encourage your website visitors to take action and are therefore important tools to help convert window shoppers into leads. Not having them placed around your site is one of the biggest web design mistakes out there. It seems obvious, but it's easy to overlook. Just pairing your email address and phone number with, "Looking to buy or sell? Contact me!" won't be persuasive enough to convince some people to get in touch. A true lead capture (also called a lead magnet) form offers buyers and sellers an irresistible reason to submit their contact details. Here are a few examples of topics that you can use to create lead magnets on your real estate website: E-newsletter signup Free home valuation Market trends/update reports Gated content (e.g., a buyer guide that will be sent out once the lead submits their email address) Free consultation session Webinar registration These are just general topics. Your lead magnet needs to persuade buyers and sellers that it's in their best interest to sign up. You wouldn't want to just write, "Submit your email address to receive my e-newsletter." Instead, you could write: "Looking to buy or sell in the Atlanta area? My weekly e-newsletter is packed with dos and don'ts specific to this area, the latest ATL market trends, and what you need to do before starting your real estate journey. Sign up to be in the know!" If you aren't familiar with building or maintaining websites, it's easier than you think to make website design mistakes that can cost you leads. More than 60,000 real estate agents around the country trust Homesnap Pro+ to handle it all for them. Take a peek at what your real estate website could look like! To view the original article, visit the Homesnap blog.
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Is Your Website's Branding THAT Important to Home Buyers?
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You Need Customer Reviews on Your Site
Seventy-nine percent of customers trust online reviews just as much as personal recommendations. In younger demographics, the figure can be even higher -- up to 91% for consumers aged 18-35. Regardless of age, most people read online reviews, and many customers won't buy until they've read a review. Don't think online reviews only matter for eCommerce stores: 87% of consumers used them to compare local businesses in 2020, up from 81% in 2019. Only a meager 48% of all respondents would even consider using a business with fewer than four stars. What does it all mean? If you don't have online reviews, you don't exist! When your neighbors go online to get help buying or selling a home, odds are they type in "real estate agents near me." On Google, that provides a list of agents along with their average star rating — and easy access to their reviews. Sites like Yelp also centralize reviews, serving as a proxy of a company's reputation. In effect, your future customers use the same methods to compare real estate agents as they do to compare pizza places or burger joints. Say what you will about whether that's fair or not: to excel in a fast-paced real estate market, you need to find ways to use it to your advantage. The best way to do that is to make sure you have customer reviews right on your website. Customer Reviews on Your Website Build Trust and Motivate Leads You can't stop people from looking on Google, Yelp, or wherever else they might search around — and most big review platforms also penalize you if you incentivize reviews in any way. But you are always entitled to ask for reviews, and all of your best online reviews should be displayed prominently on your website. Some great places to showcase reviews include: The footer that appears on each page of your site Your website's "Contact" and "About Me" pages Your calendar or scheduling app, if you use one Your social media accounts and YouTube channel When you give online reviews pride of place, you are doing more than just encouraging more business for yourself. You are adding value by creating ways for leads to make an informed decision. That's something everyone can appreciate, even though not everybody who sees your website will ultimately work with you. Let's consider some of the benefits of using online reviews on your website: 1. Reviews Foster Trust Your website is a terrific way to introduce yourself. It helps people understand who you are and what you can do for them. But that doesn't mean they want to take your word for it! Reviews function as social proof, giving greater weight to everything you say. When leads see that others "just like them" have had great experiences with you, they feel more comfortable reaching out. That helps you build rapport and work together. 2. Reviews Help People Avoid Scams On the flip side, remember that many of your clients will be first-time buyers or sellers. They may have limited or no experience working with a real estate agent. Being unfamiliar with the industry and its credentials, they are on guard for foul play. Reviews on your website are among the most important trust signals you can send. Your site may help guide others so they know what to look for in a reputable expert. 3. Reviews Draw More Website Traffic Online reviews have a major role in driving more traffic. Yes, reviews posted on Google or Yelp may inspire more people to check your site, but it goes beyond this. The reviews you post and promote help search engines to recognize you as an established and trusted local authority. Over time, posting reviews can help your website become more visible when prospects search for topics related to your business. 4. Reviews Act as "Tiebreakers" When two businesses seem similar from the outside, which one gets the sale? Usually, it's the one with a bigger roster of positive, credible reviews. This goes back to the idea that many future clients won't know the ins and outs of real estate — they depend on their agent to keep them informed. Your reviews highlight your successes, skills, customer service, and other points of comparison that could be harder to spot otherwise! Whether you're new to real estate or an old hand, it's valuable to make customer reviews an ongoing part of your practice. That means recognizing the right time to ask for reviews, following up, and cultivating reviews on your own website, as well as responding to the reviews you collect on other platforms. With its state-of-the-art real estate CRM, social media, and email marketing automation, DeltaNET is the AI-driven premier pro-tech solution to energize your promotional efforts. Try it FREE for 30 days. To view the original article, visit the Delta Media Group blog.
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9 Reasons Why It's So Important to Have Your Own Domain
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The Essential Building Blocks for Your Business
The start of a new year is a time when many of us set goals and outline our aspirations for the next 365 days. Sometimes, however, we bite off more than we can chew! With that in mind, we are introducing a new series focused on the foundational elements of building a successful real estate business. To dream big and aim high, it is important to have the right pieces in place as you set out to achieve the very biggest goals. So, let's take it back to the nuts and bolts.
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Common Misconceptions Agents Have About Real Estate Websites
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How to Create a Custom Short URL for Your Real Estate Website and Brand
Some real estate companies use short URLs on Twitter and other social media. Have you noticed them? Realtor.com uses rltor.cm. Zillow uses zlw.re. Inman uses inmn.io. Short URLs can be a fun, creative way to further integrate your real estate brand into your content. And they are not that complicated to set up. In this article, we will show you how to create a custom short URL for your real estate website and brand.
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How to Optimize Your 'About Me' Page for Conversions
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What Do the Best Real Estate Websites for Agents Have in Common?
Competition is fierce in the real estate industry. Naturally, agents focus on doing things that make themselves and their brand stand out, like clever marketing, creating flashy ads and handing out branded freebies. But your real estate website is just as important, if not more so. Anyone who searches for you will land on Google and then continue to your website. It only takes a single impression to hold their attention or lose their business. Getting it right is essential in preventing consumers from leaving your site too quickly. If they're engaged, they'll gain value from your content, have more confidence in your brand and ultimately convert into a lead. There are six common traits that the best real estate websites for agents have in common. These include usability and content features that meet consumer expectations, as well as specific tools that help real estate agents capture leads' contact information. Get these right and your website will be ready for prime time.
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The Top 10 Ways to Drive New Traffic to Your Real Estate Website
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9 Ways to Use Social Media to Make Your Website a Better Lead Engine
Social media is a powerful marketing tool for all types of businesses--the real estate industry is certainly no exception. Studies show that sales associates are consistently among the most active on most social media platforms. The National Association of REALTORS® reports 77% of real estate professionals use social media marketing in some form for their businesses. Over 80% of online users are active on Facebook. As a sales associate, you understand the significant impact social media has on building trust with your clients and generating leads for your business. Social media is unbeatable when it comes to driving traffic to your website and turning those visitors into leads. You can use social media channels to promote your brand and your listings. It's an essential part of your marketing strategy that helps you connect with your targeted audience, where they spend a good deal of their time. It also enables you to cultivate long-term relationships with current clients, past clients, and future referrals. When you incorporate social media channels into your marketing strategy, you're inviting people to your website right when they need you. Many people find it tough to uncover the best ways to use social media for growing their business. This can lead to their social efforts falling by the wayside after an initial burst of enthusiasm. Here's how to make social media an asset for your real estate website: 1. Choose the Best Social Channels for Your Brand Each social media website has advantages. For example, Twitter is terrific for connecting with people in your community because anyone can see your posts. Facebook tends to be effective for cultivating connections with your past and current clients. Instagram is ideal for real estate photos, and LinkedIn can be superb for those specializing in luxury and commercial properties. 2. Share Plenty of Amazing Photographs and Videos Real estate is visual: People need to imagine living in a home before they will truly be enticed by it. Facebook and Instagram, in particular, offer lots of opportunities to share your best real estate photography. 3. Introduce Virtual Tours and Open Houses for Your Active Properties With buyers and sellers looking for alternatives to in-person showing, social media has a chance to shine. A virtual showing can come in the form of a guided video tour of a property or even an interactive, panoramic experience using still photos of each room. Sharing this compelling multimedia content gets prospective buyers off the fence and onto your website. 4. Make Your Blog the Cornerstone of Your Social Strategy Most of your future clients will find you online. Not only that, but going online to check out local listings is often a buyer's first step. Your blog can help. By sharing helpful, informative articles on real estate trends, you guide leads through the whole process. Since they recognize your expertise, they are more likely to choose you when they enter the market. 5. Use Automation to Your Advantage for Better Consistency Some business owners sink hours a day into social media when they first get started. Automation helps you stay focused on high-value tasks. The right automation tools will allow you to pre-write your social media updates and post them when your audience is active. You can also instantly share your listings, reviews, testimonials, blog posts, and videos. 6. Promote Your Best Reviews and Testimonials on Social Media Social proof is one of the most potent ways to get attention from future buyers and sellers. 7. Create Opportunities for Interactive Conversations Social media isn't just for brands to talk "at" their customers. Two-way conversations are key to building relationships. Monitor mentions of your brand, relevant hashtags like #RealEstate, and news about your community being shared on social media. This helps you find others who can benefit from your expertise. And, of course, always respond to any replies to your social posts! 8. Use Industry Hashtags to Make Your Content Discoverable Social media is a wide world, and you want your content to be discoverable. Hashtags make it happen, clarifying the subject of your posts, so they show up in search. Always include 1-3 hashtags like #JustListed, #DreamHome, #ForSale or #PropertyWatch. 9. Absorb the Lessons of Analytics to Use Your Time Wisely Analytics software gives you information about your social media following, how people find you, and what content they're interacting with. Virtually all social platforms now have their own analytics, though they may only be available to active advertisers. By checking your analytics weekly, you can learn which posts are popular and tailor your content accordingly. Many sales associates jump into social media with both feet, only to be disappointed by their results. Early setbacks can conceal social media's power, but marketing automation unlocks it. Social media marketing done correctly helps you zero in on your community members ready to buy or sell, then earn their trust. You can reach great results and have the work-life balance you deserve. Not getting your copy of Delta Media Group's magazine, Real Estate Marketing & Technology? Sign up today. Your subscription is FREE. To view the original article, visit the Delta Media Group blog.
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How to Get Search Engines to Come Crawling Back
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7 Ways to Simplify Your Real Estate Website to Increase Lead Generation
Marketing and psychology go hand in hand. As a real estate professional/marketer, you've probably asked yourself why consumers behave a certain way or why someone does the things they do. For example, a lead that doesn't do research because they rely on you, an inspector that misses the attic because it's probably good, or an agent that doesn't persistently follow up with a lead because it isn't good. Many of these behaviors are caused by human's natural tendency to choose the path of least resistance. People want to take the easiest route that uses the least amount of thinking and energy.
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Website SEO Tips
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Website SEO Guide [FREE Download]
Want to increase your website rankings on Google? Download this FREE GUIDE for tips, tricks and strategies sourced from website experts across the industry. Did you know that 93% of home buyers run online searches for listings, agents and information during their home buying journey? This is why it's so imperative for real estate agents to have a strong web presence, so that when someone Googles "Real Estate Agents Near Me," there are options in the top search results other than the big portals. We know, we know...this is easier said than done. SEO is NOT like it was 10 years ago. National companies own 80% of the front page in searches, which leaves real estate agents fighting for a first page position with only 2-3 available spots. So...what's the secret to building a website presence that's going to help drive good search engine placement? The experts at Elevate have created a fantastic FREE Website SEO Guide to help you take your web presence to the next level. Enjoy 13 pages of tips, tricks and strategies such as: the types of content you should blog about, optimizing your website, using meaningful and relevant URLs, embracing Google reviews, and much more. > DOWNLOAD GUIDE NOW The Website SEO Guide also features some special offers for real estate professionals, including a FREE website audit of your existing website so you can see what's working well and what can be improved, a FREE gap analysis for brokers looking to better understand the website offerings for their agents, and FREE daily marketing tips direct to your inbox.
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Answering Your Questions About SEO and Your Real Estate Website
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How to Master Local SEO for Real Estate Success
Local SEO has long been a key ingredient of a successful online marketing mix for real estate agents, and it has only become more important with COVID-19 precautions changing the way that the industry does business. When someone is interested in buying or selling a home in your market areas, they will typically trust their favorite search engine. They might be looking for an agent, searching for listings, or seeking virtual open houses to tour properties from a distance. No matter what local real estate topic they're searching for, local SEO helps your personal brand stand out from the pack.
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Social Media Ideas Certain to Bring Love to Your Website
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5 Things Every Real Estate Website Should Have
There are a lot of elements that must be in place for your real estate website to generate leads. Your SEO needs to be on point. Your site should be easy to use, but above all else, you need to have the right content.
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The Power of a High Functioning Website
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Top Real Estate Website Issues and How to Fix Them
Creating a real estate website nowadays can be easy, if you have the right set of tools. A specialized platform for real estate with IDX features helps pave the path toward a converting website. But once we have our website up and running, we might face some issues down the road. These issues can affect our marketing and lead generation. Some of these hurdles are very technical and can take some time to cope with on your own. Technical SEO issues can be outsourced, so the website admin can focus on the actual business of generating and converting leads to clients. Most common issues, however, can be taken care of on your own without the need to be tech savvy. Here are five common issues with real estate estate websites and how to fix them:
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Real Estate Website Tips: Why Page Load Time Matters
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3 Things Every Agent Needs in Their 2020 Marketing Arsenal
It's amazing how many companies are vying for the real estate agent's dollar. From trying to sell you leads to showing off the latest shiny object guaranteed to boost your marketing power, it seems like everyone wants to stick their fingers into your pocketbook. What good do these wonder tools do, though, if you lack the systems to put them to work? What is the benefit of marketing to attract new clients if the chances are really good that they'll fall through a crack in your system? If you don't have the basics of your arsenal in place, it's time to concentrate on doing so. 1. A cleaned-up, organized CRM New agents often ask what tools they'll need when they first hit the ground in the real estate world. Aside from a smart phone and a mentor, a robust customer relationship management system (CRM) is a must. Established agents understand the value of a CRM but many allow theirs to become cluttered, disorganized and, very often, ineffective. "Garbage in, garbage out" is what they end up with. Take the time to thoroughly clean up your CRM. This includes: Categorizing the entries in a way that makes sense to you. This may be something as simple as categorizing each entry by their location within the sales funnel (lead, prospect or client) and whether the lead or prospect is cold, warm or hot. Sellers and buyers should be segmented as well. Checking for duplicate entries and then merging or deleting them. Removing contacts that are impossible to contact. These are the ones who submitted a phony email address or phone number, have been in your database for some time and there is no hope of ever contacting them. Ensuring that every contact is on an appropriate touch campaign. 2. A powerful, lead-generating website While the NAR doesn't tell us how many of their members own a website, they do let on that 51 percent have had a website for at least five years. That's a rather paltry number, considering that a website should be one of the main tools in an agent's marketing arsenal. A real estate website can be a giant lead magnet, if done right. By blogging consistently and promoting your posts on social media, you drive traffic back to your site where you can employ additional magnets to capture those leads. But there are other bonuses offered by an agent website: A website offers a place to showcase your testimonials. It helps build awareness of your brand. A website provides a place for potential clients to get to know and trust you. It offers a spot for you to demonstrate authority. Agent websites offer value by providing information that real estate consumers are seeking. Your website can be a tool to help build a targeted mailing list to stay in touch with your sphere of influence. 3. In-depth knowledge of your target market If your target market is "likely buyers and sellers," we feel for you. "Everyone" isn't a target audience and appealing to "everyone" is almost impossible. For marketing to be successful, you simply must know who you are trying to reach. And this determination must be the result of a carefully thought-out process. There are many ways to choose a target market. The easiest is to target the type of client you've most enjoyed working with over the past year or two. Are they members of the military or landlords looking to sell? Maybe they were the first-time homebuyers or downsizing baby boomers. Add to your knowledge of this group of real estate consumers. What is the market like for them right now? Look for pain points that you can address and solve. Where do they hang out online? These are advertising mediums that present an ideal way to reach your audience. Even if you choose only one of the three aforementioned tips, you'll be ahead of your marketing game in 2020.
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How to Promote Yourself and Stay Connected with Clients
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9 Underutilized Websites that Can Help You Generate Real Estate Leads
Online real estate lead generation can be a grind. Everyone knows the main strategies: Google and Facebook ads, Instagram posts, etc. It can be difficult to get an edge because the competition is fierce, not to mention the cost. But not everyone needs to market on oversaturated social networks and platforms. In fact, there are plenty of underutilized websites that can help you generate real estate leads. Here are nine examples that are ready for a savvy real estate agent to exploit.
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Who is Your Ideal Real Estate Customer and How Does Your Website Serve Them?
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5 Components of the Best Agent Websites
A real estate agent's website says a lot. It can either be helpful to its audience of prospects, or not. It can either contribute to an agent's goals of building an online brand and generating leads, or not. The best agent websites have the boxes checked in both of these categories. Now the question is, what do the best agent websites look like? What components do they have that set them apart? And most importantly, how do you get the best real estate website that will benefit your business? Let's examine the features that make an agent website stand out from the crowd, and how you can get it:
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10 Things Google Loves About Your Website
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10 SEO Hacks for Your Real Estate Website
No matter where you're based or what your specialty is, most of your future real estate clients will find you online. Search Engine Optimization – usually called SEO – makes the difference in whether they discover you or a competitor with comparable offerings. SEO is a series of techniques combining best practices in digital marketing and website design. It has two main purposes:
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Building Effective Real Estate Community Pages
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Do You Need a Real Estate Website?
As a real estate professional, you know searching for real estate-related information on the Internet has become an important part of the home buying process. Whether it's to find an agent, view listings or educate themselves about real estate, home buyers are exploring online content more frequently to find what they need. According to the 2018 Profile of Home Buyers and Sellers, as shared by the National Association of Realtors®: 44% of prospective buyers looked online at properties for sale as their first step in the home buying process 88% of prospects that used the internet considered their agent's online website as the most useful source of information 87% of buyers that used the internet found photos to be useful and 85% found detailed information about listings to be very useful Having a real estate agent website makes it possible to supply these potential clients with information they are searching for and establish a connection in doing so. However, if that is not enough. Here are four specific reasons why all agents should have a personal real estate website:
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How to Boost Your Real Estate Website Traffic 10x with Pinterest
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Planning Your Real Estate Website Success
Most agents and brokers count on their real estate website to support their business growth and close a certain number of transactions per year. It would be nice if you could just set up a real estate website with IDX property search to make this happen, but that's not enough. That would be similar to launching a successful retail store without a business plan.
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How to Create the Perfect Neighborhood Guide for Your Real Estate Website
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10 Reasons Real Estate Agents Need Their Own Websites
Every modern real estate business needs its own website, from the smallest brokerages to the biggest brands. Your website is the face of your business online, and the place where customers come to learn what you have to offer. But it's also so much more. Check out our ten reasons why real estate agents need their own website.
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17 Common Real Estate Website Mistakes (and How to Fix Them)
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Is Your Real Estate Seller Content Hitting the Mark?
The real estate seller is a prime prospect, as listings are known to be the best business building tool for real estate professionals. They also can feel like they're the targets of tons of marketing, emails, and repetitive advice. When you're pursued by a throng of real estate agents, it feels like a pack, and your attention is mostly in getting away; nobody stands out.
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The Ultimate Guide to Real Estate Keywords
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5 Essential Strategies for Your Real Estate IDX Website
The ability to stand out in an increasingly competitive market is a challenge. What can you do to compete online? Our new content series will be focusing on the unique value that a real estate website gives you and how to get the most out of it. Just having a local real estate website isn't going to get you too far. It's like having a car but not putting gas in it. If you don't invest even a little bit of time and money, you'll probably not get the most of it. It's very easy to mis-spend, and just because you spend a lot of money on a fancy website, it doesn't necessarily mean you are guaranteed success.
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Know Your Numbers to Get Analytics Working for You!
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Best Tips for Driving Traffic to Your Real Estate Website
Creating your real estate website is an exciting process. You carefully choose the look and craft the content. Following this, you send your beautiful new website out into the World Wide Web. But then what? If you're not driving traffic to your real estate website, what good is its elegant design and terrific listings? Setting up your website is the first step to building a valuable online presence. This will create more leads for you as an agent. But driving traffic to your website is just as important! As a result, we will discuss the best ways to drive traffic to your real estate website.
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How to Spring Clean Your Real Estate Website
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Real Estate Website Testimonials Done Right
Do you have client testimonials on your real estate website? If so, where are they on the site? This is the top navigation bar from a real estate website, and many sites are much the same. You get solicited and unsolicited testimonials from past customers and place them all on the Testimonials page for interested site visitors to read through them. You're getting very little value from the good ones in this way.
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Google Flags Websites that Are Not HTTPS as Not Secure
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Power of a High Functioning Website
This is a digital age, where the minute a prospective buyer learns of your name, they rush to Google to plug your name in – and what comes up will ultimately determine their next steps. Ninety-two percent of homebuyers use the Internet as part of their home search, and you only get one chance at a digital first impression. So if your website is representing you around the clock – are you making it count? Here are essential items to consider for an agent website that converts on its clicks.
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Consider a Lifestyle Section for Your Real Estate Website
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Win Quality Leads by Building Awareness and an Online Presence
In today's market, it's about becoming the resource for your clients while creating your personal brand. The internet has become an important resource in the home search process. Real estate agents who do not have a website will miss great opportunities. In the 2018 Properties Online Real Estate Tech Trends, almost 95 percent of home buyers search for homes online. There is a huge shift to a mobile internet; agents need to stay in the game by increasing their web presence. It's important to establish name recognition and brand awareness through your website. Having your own real estate website is the best way to generate quality leads and maximize the growth of your business.
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How to Do Keyword Research for Your Real Estate Website
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Building a Real Estate Website? Start Here.
A staggering 95 percent of people looking for homes used online websites during their search. Yet, while buyers are using websites to find homes, nearly half of all real estate firms say keeping up with technology is one of their biggest challenges. It doesn't have to be. Here are several do's and don'ts to make sure your website attracts clients and generates leads.
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Your Website: The Key to Real Estate Success
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Real Estate Website Statistics Are Valuable if You Use Them
What value is there in the analysis of real estate website statistics? If you want to see eyes glaze over, mention website statistics or analytics when Realtors are talking about online marketing. Most of them spend their days dealing with numbers related to transactions and client deals. Spending their nights dealing with statistics and numbers on their website traffic isn't something that gets them excited. It's interesting listening to these conversations, as many real estate agents and brokerages are very interested in creating content for their sites and working for better search engine positioning. "Keywords," "Key Phrases," and other SEO-related terms are the topics, and content that works is desired. So, what can you learn from your site's analytics or onboard statistics that will help?
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The Destination Real Estate Website vs. the Billboard Site
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How to Snag Your .realestate Website Domain Before Your Competition
A new website domain extension is set to debut next week, and Realtors looking for a memorable web address with plenty of SEO potential should take notice. Website names with a .realestate domain extension go on pre-sale Tuesday, Sept. 18. That means Realtors will be able to purchase domains like Chattanooga.RealEstate or SmithandBrooks.RealEstate.
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Effective Real Estate Website Calls-to-Action for Lead Generation
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3 Ways to Refresh Your Tired Real Estate Website
How long has the anchor content on your website been up on the web? Take a trip through your real estate website with an eye on how many images and how much text could be updated for a fresh new look and better usability. As you look through the site, keep one question top-of-mind: If I am a regular visitor, would I be bored having seen this content over and over? Here are some tips and ideas for refreshing your site that will make it more interesting, especially for repeat visitors. You could also generate more leads.
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How to Build Your Real Estate Company's Website Authority in 90 Days
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Neighborhood Profile Pages for More Real Estate Buyer Leads
What can you do to get more real estate buyer leads? Listings are wonderful, but the more business the better, so buyer leads are important as well. Take a trip through your website to see if you're providing the assets that buyers, and particularly first-time buyers, want. With younger buyers re-entering the homebuying market due to better job prospects in a growing economy, providing them the information they want when they want it will lead to more buyer leads.
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Does SEO Make Sense for the Average Agent's Website?
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Five Website Features for Real Estate Agents and Brokers
Did you know that only 5 percent of real estate firms do not have a website? This means you need a website to showcase your real estate knowledge and persuade them you are the best agent to work with. These five website features are must haves designed for individual agents, new agents, experienced agents, agent teams and small brokerages.
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How to Get Free, Relevant Real Estate Website Content
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Why Should U.S. Agents and Brokers Care about GDPR?
General Data Protection Regulation, or GDPR, is finally getting the most buzz among U.S. businesses. More so than just about anything that's happened in Europe since the European Union went after Microsoft for antitrust concerns. GDPR takes effect May 25, 2018 and covers how European residents' information can be collected and stored online, as well as EU residents' ability to access and restrict that data. It covers what is known in the U.S. as Personally Identifiable Information, see here. This new law also requires companies to notify its European users of any data breach swiftly. So why all the U.S. interest? Here's why: This law applies to every U.S. real estate website, blog or app if at any point it collects personal information from a European resident. The resident only needs to be in Europe when the data is collected. A financial transaction does not have to take place.
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Is Your Real Estate Website Outdated?
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Turn Your Website into a Personal Promotion Power Tool
Chances are, you already have a website. The National Association of Realtors reports that more than 90 percent of real estate firms do. But does your current website do a good job of selling you to potential customers? In a service-based business, YOU are the product, and many agents are uncomfortable (or simply don't know how) to promote themselves online. In this blog post, we will explore: Why "looks matter" when it comes to websites The crucial jobs every agent needs their website to perform The three most important elements for personal promotion According to the National Association of Realtors, the majority of buyers begin their home search online. Even clients who were referred by a friend or relative are probably going to visit your website before they call you. Your website is often your first chance to make a good impression, so don't waste it.
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10 Must-Haves to Include on Your Real Estate Website
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Four Best Practices for Real Estate Agent Websites (with Examples)
Whether you have a real estate agent website or are looking to get one, take a few minutes to understand these important best practices and take a look at some examples provided. An agent website that ticks all four of these boxes – answers questions, captures leads, features listings and works well on all devices – can help you build your online brand, stand out from your competition and generate a significant amount of sales.
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You Down With O.O.P.? Yeah, You Should Be...
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What's Your Real Estate Website Plan for Next Year?
Website age is one component of Google SEO placement, but what about old real estate website content? No matter how much work, time and money you put into your website when you built it, letting it age doesn't make it better like fine wine. Coming to the end of a calendar year, usually when real estate business slows down, is a great time to take a trip through your website to see what you can do to update content, improve navigation, and in general improve the value of the site through a new revised real estate website plan.
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Use Your Real Estate Website to Boost Your Brand
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Why Making Your Website ADA Compliant Is a Double Win
The Americans with Disabilities Act (ADA), which prohibits discrimination against individuals with disabilities in all areas of public life, became law in 1990, and added web access guidelines in 1999. Recently, there's been a rapid growth in ADA Title III lawsuits over websites. As a result, today, many real estate agents and brokerages are exposed to hundreds of thousands of dollars in legal fees, as well as penalties. Because of the increased legal activity, there's a buzz in the industry to get your website fixed. If you attended a recent workshop or webinar on making your website ADA complaint, you probably heard a lot about this "stick" being used to motivate folks to update their websites to meet the requirements. But what about the "carrot" – the extremely valuable business reason you should update your website to be ADA compliant? Did you know that one in five Americans (22 percent), or almost 57 million people, and one in four women, have a disability? What real estate agents can appreciate from these stats is the business opportunities that emerge by investing in making one's website ADA compliant. So let's look at what it takes to become what's called Web Content Accessibility Guidelines (WCAG) compliant, and what makes this a double win for an agent's and brokerage's business. What's required? The purpose of the ADA guidelines is to simply make web content more accessible to people with disabilities. The word "content" generally means information on a web page or in a web application. This included images, text, sounds, but it can also mean the code that defines the structure of the web page or app because of what is presented on the page to the user. To break it down more simply, the guidelines focus on these primary elements: Text alternatives for images Captions for videos or other multimedia Presenting content in different ways Making content easier to see and hear Making it easier for everyone to use and navigate Website use from a keyboard Giving users enough time to read and use the content Making sure the content you present doesn't cause seizures Having text that's readable and understandable Consistency of content and navigation throughout the site Use of error messages and ways to get back to where one started Content is compatible with various web browsers Now if you looked at these guidelines and didn't know they were related to an ADA compliance requirement, wouldn't you want your website to meet these guidelines anyway? That's the irony about so many of these guidelines: many of them are already website best practices! The penalties So what could happen if you don't have a website or web app that meets WCAG 2.0? According to the legal firm Porter Wright, publishers of Employer Law Report, the U.S. Justice Department has delayed implementation of the rulemaking for the guidelines until sometime next year in 2018. But, they note, that has not stopped legal aggression. They point out that law firms have targeted retailers about web accessibility, writing, "A typical approach involves a letter from a law firm asserting that the retailer's website is not accessible and offering to discuss an 'agreed plan' for bringing the website into compliance. The threat typically also insists on payment of significant attorney's fees and sometimes alleged damages as terms to settle." While many initial lawsuits have been dismissed because of the Justice Department's delay, in June, the first Federal Court, a Florida District Court, ruled against grocery chain Winn-Dixie that having an inaccessible website violates Title III Of The ADA. The Judge issued a 13-page Verdict and Order finding that grocer Winn-Dixie violated Title III of the ADA by having a website that was not useable by a blind plaintiff to download coupons, order prescriptions, and find store locations. The growing concern among experts is a flurry of lawsuits. Litigators will sue when companies and people are exposed and they see a financial opportunity. It's certainly not just real estate that has websites that are not ADA complaint – nearly every major industry, from retail to financial services is scrambling to be prepared. The challenge for real estate is that 93 percent of all brokerages and nearly every real estate agent has a website. Overlay the fact that 88 percent of buyers use websites to find a home. The importance of a website is paramount in a path to purchase, says the data from the NAR. A market opportunity The bigger win comes from the carrot, not the stick: you are creating a huge market opportunity for your business by making your website ADA complaint. Just think about the numbers, and not just those who are legally disabled, but those who also have limitations: Nearly 10 million Americans are blind or visually impaired, 37.2 million Americans adults are hearing impaired, and in terms of physical disabilities: 77 million Americas have at least one basic actions difficulty or complex activity limitation. When you look at the aging Baby Boomer generation and the growing trend of longevity in America – we are living longer and more likely as a country to deal with more limitations and more disabilities in the future – there is a huge and compelling marketing opportunity to become ADA compliant! Making sure your website reaches the largest number of buyers is often what real estate agents tell sellers they work hard to do. Making one's website ADA compliant helps deliver on that promise. It's a wise business investment that supports your ability to extend your market reach. It's a double win When a business website becomes ADA compliant, it's a double win: a business is protected and so is one's pocketbook from potential lawsuits. The time and money that can be wasted from a lawsuit is avoided. That's a win. But more importantly, the bigger win comes from the terrific market opportunity that comes from reaching more people. Being ADA compliant reaches people in a way that personally connects them to one's business and shows them a business that is not only up-to-date but cares about its customer. And that's the kind of message most real estate agents and brokerages want to share with their marketplace. Tricia Stamper is director of technology with Florida REALTORS®, which owns Tech Helpline and Form Simplicity.
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How to Choose a Domain Name for Your Real Estate Website
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8 Components of a Lead Generating Website
One of the most underutilized resources in real estate is the agent and/or broker website. Many agents see their website as a place to send buyers to search for listings after the lead has been captured. However, websites can be used to generate leads as well. Top agents generate hundreds of buyer and seller leads from their websites. To start making money with your real estate website, take time to add the following tips, tools, and techniques to your website strategy.
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How to Write a Neighborhood Guide
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An Easy Intro to SEO for Your Real Estate Website
Buzzwords abound in the world of web design and digital marketing. And, chances are, if you’ve talked to even one person who has anything to do with “digital,” you’ve heard the acronym “SEO.” SEO stands for Search Engine Optimization, and it’s a pretty integral part of any digital marketing strategy, particularly for real estate agents. Because it’s one thing to build a website and it’s quite another to make sure the right people find it at the right time.
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