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Do You Need a Real Estate Website?
As a real estate professional, you know searching for real estate-related information on the Internet has become an important part of the home buying process. Whether it's to find an agent, view listings or educate themselves about real estate, home buyers are exploring online content more frequently to find what they need. According to the 2018 Profile of Home Buyers and Sellers, as shared by the National Association of Realtors®: 44% of prospective buyers looked online at properties for sale as their first step in the home buying process 88% of prospects that used the internet considered their agent's online website as the most useful source of information 87% of buyers that used the internet found photos to be useful and 85% found detailed information about listings to be very useful Having a real estate agent website makes it possible to supply these potential clients with information they are searching for and establish a connection in doing so. However, if that is not enough. Here are four specific reasons why all agents should have a personal real estate website:
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How to Boost Your Real Estate Website Traffic 10x with Pinterest
Every single real estate agent should be obsessed with finding new ways to funnel traffic to their site. More traffic means more potential leads, which in the long term, means more clients. The question is, "What is the best way for a real estate professional to drive traffic to their website?" The Top Methods for Driving Real Estate Traffic If you are striving to become one of the top agents in your area, you need to funnel a large amount of the search engine traffic to your brand. Some of the typical ways agents accomplish this are: Real estate blogging Social Media (Facebook, Twitter, Linkedin, Instagram, etc) Video Marketing (Vimeo or YouTube) Paid Advertising (i.e., Google Adwords and Facebook Ads) Email marketing These are all extremely effective ways to increase the amount of traffic you are receiving. So what else can you do? The Forgotten Platform that Homebuyers Are Using We know from our lessons in SEO that the forgotten areas of content are often the places where it is easiest to quickly stand out. There is a social media tool that most real estate agents have forgotten. Bypassing this platform is a big mistake if you are looking for new website traffic sources. The forgotten social media tool we are referring to is… Pinterest. When most people think of Pinterest, they conjure mental images of DIY crafts and delicious cupcake recipes. Pinterest is a great place for finding new craft ideas, but it can also be a powerful tool for real estate agents. Why Real Estate Agents Should Consider Pinterest If your go-to social media platform is Twitter, you may be surprised to learn that a "pin" is 100 times more spreadable than a tweet. What about Facebook? A pin has a half-life or is active 1,600X longer than your average Facebook post. What does this mean for you as an agent? A well-crafted piece of content on Pinterest may be highly visible online for a week whereas a Facebook post has about 90 minutes to gain traction. Pinterest Statistic for Agents to Consider Pinterest has about 175 million active users that use the social media platform at least once a month. 81% of all Pinterest users are females, with the median age of 40. We know what you are thinking, "But how much do they make?" Thirty percent of Pinterest users earn over $50,000 per year, while 10% of users have a household income of $125,000 or greater. That sounds like a large group of social media users who could easily qualify for a mortgage to us. First Things First: Sign Up for a Business Account If you are not active on Pinterest right now, simply signing up for a business account and regularly submitting content on the platform should give your traffic a massive bump. However, if you already have a personal account that you wish to use for your real estate business, be sure to switch to a business account. This will give you access to Pinterest analytics so you can see which pins are the most popular and who is viewing those pieces of content. Make Your Real Estate Pictures Pinterest Perfect There is an art to creating pictures and other forms of media for Pinterest. First of all, your image has to be the correct size. Pinterest is all about vertical imagery due to the fact that over 80% of Pinterest users browse their feed on their smartphone. Aim for an aspect ratio of 4:5 or 2:3. Example of Pinterest Image What does this mean in terms of height and width? Let's say you took a picture of a "dream home" to share with your followers. If the width of this picture is 500, the length should be 750 to achieve the 2:3 ratio. As a general rule of thumb on Pinterest, longer is better. Why? When a user is scrolling through their feed, a longer image will be on the screen longer, increasing the chances that they notice it. Pinterest Picture Tips for Agents If you are new to the platform, here are a couple of tips to keep in mind: Use the highest quality images you can find. If possible, work with a professional photographer or invest in a full-frame DSLR camera. Utilize text on your images. This attracts the user and helps them instantly understand what your pin is about. Not comfortable with Photoshop? Find a designer in your hometown! Don't show your face. Images without visible human faces tend to receive about 20% more repins. Make the background exciting. A pin of an object floating on a plain white background will receive less attention than the same object on an aged wood table. Regardless of your political opinions, red is better than blue. On average, images that utilize red tones get twice as many repins than those that use blue on Pinterest. Use Pinterest as a Funnel for Prospects As a real estate agent on Pinterest, you have two main objectives. First, you want to attract the attention of Pinterest users who are interested in buying or selling their homes. Your second objective is to take this attention and funnel it back to your website. There are many ways to achieve this, but the most common method is linking to your site in your pin descriptions. If you have created a valuable piece of content such as an infographic, offer further related content if a user decides to visit your site. For example, your infographic might be about the top five mistakes first time homebuyers make when selecting a home. At the bottom of your infographic, link to a blog post where you explain 10 further mistakes that a new homebuyer should avoid. Attention Is the Currency of Real Estate Pinterest is a valuable tool, but it is just as complex as the other social media platforms. Don't get discouraged if you don't have success immediately. Just like anything else, it will take time to learn the ins and outs of the platform, but if you stick with it, you will have a new source of valuable website traffic to enjoy. To view the original article, visit the Parkbench blog.
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How to Create the Perfect Neighborhood Guide for Your Real Estate Website
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10 Reasons Real Estate Agents Need Their Own Websites
Every modern real estate business needs its own website, from the smallest brokerages to the biggest brands. Your website is the face of your business online, and the place where customers come to learn what you have to offer. But it's also so much more. Check out our ten reasons why real estate agents need their own website.
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17 Common Real Estate Website Mistakes (and How to Fix Them)
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The Ultimate Guide to Real Estate Keywords
There's no doubt that online search is one of the most important tools for helping prospects find your real estate business. According to the National Association of REALTORS, 50 percent of real estate customers find the home they eventually buy through online search, and plenty more use search to identify the real estate agent who helps them find the right home. So it's important to make your website as search engine-friendly as possible—which starts with using the right real estate keywords. Today, we're going to take a closer look at what real estate keywords are, how they work, and what you can do to leverage the power of keywords for your real estate website.
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5 Essential Strategies for Your Real Estate IDX Website
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Know Your Numbers to Get Analytics Working for You!
At a recent real estate event, a question was posed to the audience. What do you get paid for? The answers were varied. Negotiation, marketing skills, and value were words commonly mentioned. Then someone said "my experience" and the speaker's eyes lit up. "What does experience mean?" she asked. The room quieted for a moment as the attendees contemplated the answer. "Experience," she said, "means that you are bringing to the table all of the things that your customer doesn't have without you."
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Best Tips for Driving Traffic to Your Real Estate Website
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How to Spring Clean Your Real Estate Website
Even the best website is a work in progress. To be effective in real estate, a website needs to reflect the latest trends. Recent information on the market and how it may affect customers is essential. Leads will trust your expertise only if they see your website is helpful, informative, and up to date. However, even updating your site regularly won't do the job on its own.
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Real Estate Website Testimonials Done Right
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Google Flags Websites that Are Not HTTPS as Not Secure
It's for your clients. It's for your security. It's for Google. Our team heard "rumblings" as early as two years ago from Google strongly "advocating" website owners move to HTTPS encryption to make the Internet secure and protect the privacy of your users. If you have not yet acquired an SSL certificate, you may have already noticed Google has flagged your website as "Not Secure" in Chrome.
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Power of a High Functioning Website
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Consider a Lifestyle Section for Your Real Estate Website
A huge chunk of our business is locating homes and facilitating their sale, and our real estate websites are a big part of our marketing. People have a great many requirements for what they want in a home, from size and bedrooms to neighborhood and amenities. People want to enjoy their time in their homes, but they also spend a great deal of time away from home engaged in activities other than their jobs. Concentrating just on the four walls and the home's features leaves a lot of buyers doing their own research into what they like to do or enjoy near prospective homes.
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Win Quality Leads by Building Awareness and an Online Presence
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How to Do Keyword Research for Your Real Estate Website
Search engine optimization (SEO) is a powerful tool for helping prospects find your real estate website and the content that you create. Many factors go into successful SEO, and keyword research certainly ranks near the top of the list. Understanding what types of keywords your audience likes, how to find new keywords, and how to integrate keywords into your real estate content will help you take your marketing to the next level. Let's take a closer look at how to do real estate keyword research, and put your new keywords to work for your business.
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Building a Real Estate Website? Start Here.
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Your Website: The Key to Real Estate Success
The real estate company you work for has a great website, great social media channels, and other great communications tools for reaching and engaging with customers. After all, it's one of the reasons you're an agent there. However, you still need to market yourself separately; real estate is still a very personal business defined largely by the individual agent. The most successful agents understand the need to continuously update and innovate their business so they can connect with new and existing clients. Today's agents have found that the best way to do that is to go where their customers spend their time—online. They are the ones who have learned how to seamlessly blend an online presence with an interpersonal connection. Without your own website, potential clients will simply overlook you, and move on to the next agent. Here are some compelling reasons why you need your own website as an individual agent.
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Real Estate Website Statistics Are Valuable if You Use Them
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The Destination Real Estate Website vs. the Billboard Site
What makes a real estate website effective as a business generator? Here's a hint: it isn't just making it pretty and pitching yourself. The best way to illustrate the point is to compare a real estate website that's a billboard to one that's a directional sign to a destination. What is the destination?
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How to Snag Your .realestate Website Domain Before Your Competition
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Effective Real Estate Website Calls-to-Action for Lead Generation
For real estate lead generation, you run ads in the newspaper, in the homes magazine, and highlight your website in all of your other marketing. You've done a good job with this marketing in calling people to take action and come to your website. Now what are you doing for calls-to-action on your website to get your visitors to tell you who they are? If you're asking for them to "sign up for my newsletter," or "register for my guestbook," you're probably not very happy with leads from those calls. It's not that a newsletter isn't valuable, and we'll talk about that, but just asking them to sign up for it isn't going to grab their interest. So what can you do for calls-to-action around your site for real estate lead generation? And where should you place them?
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3 Ways to Refresh Your Tired Real Estate Website
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How to Build Your Real Estate Company's Website Authority in 90 Days
There's no question that your real estate company has what it takes to flourish. Selling buyers the right home is certainly important, but it's pivotal to have a website that gains traction as well. Besides word of mouth, search engines are where people get their real estate leads and trusted sources from. Your website needs maximum visibility so you can get the clients you deserve. One of the best ways to gain a website's credibility is by building your website's authority score in search engines. It may seem like a daunting task initially, but within 90 days you can boost your authority score, and get more traffic towards your site. Here is how it's done:
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Neighborhood Profile Pages for More Real Estate Buyer Leads
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Does SEO Make Sense for the Average Agent's Website?
If you own a website, it's likely you have heard the term SEO or Search Engine Optimization. If you're a real estate agent with a website, it's also highly probable a firm offering SEO services have solicited you. The challenge with SEO today, for many agents, is that the largest real estate companies who focus on the internet invest millions of dollars in SEO. They often have outside firms, or internal teams, whose daily focus is on perfecting the SEO of their websites. As a result, they often dominate even local real estate search results. Also, these companies buy a lot of local real estate advertising keywords, so these sponsored search results are always on top of the unpaid ranked search results below.
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Five Website Features for Real Estate Agents and Brokers
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How to Get Free, Relevant Real Estate Website Content
The question is "How do we create good real estate website content?" NOT "Why do we need it?" As the Internet has become one of our most powerful marketing venues, the value of a comprehensive and relevant real estate website has become crucial. Even if you are out networking and marketing through print and other traditional media, once contacted, the vast majority of prospects will check you out on the web before making a decision. Another question is how to create or get good, relevant website content without having to create it all yourself or spend a lot of money. I'm sure you didn't miss the word "free" in the title, and I'll show you here how to get great and highly relevant content for your website for free, and in the process, you'll meet new people and build your networking effort.
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Why Should U.S. Agents and Brokers Care about GDPR?
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Is Your Real Estate Website Outdated?
In today's hyper-connected, digital landscape, everyone is using the internet to look up information, check references and find the tools, resources and services for just about everything in their lives—including real estate agents and brokers. Homebuyers and sellers work with real estate agents because they provide industry and market expertise. A real estate agent's website needs to portray that same industry and market expertise. Your website should be an invaluable tool for your clients and prospects, and it should be a source of quality leads. If your website is not up to date, you risk missing out on those clients and losing them to other agents. Attracting new clients starts with providing the best information and the easiest and most pleasant user experience online as possible. If it's been several years since you've made any updates to your site (or you simply don't have one), it's quite possible your site is outdated and needs some TLC to make it once again a powerful tool for you and your clients. Take a look at our recommendations below and ask yourself whether your site falls into any one (or more) of these categories.
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Turn Your Website into a Personal Promotion Power Tool
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10 Must-Haves to Include on Your Real Estate Website
When it comes to building a real estate website, remember the ABCs: Always. Be. Closing. While you may not sell a home online all the time, an effective website can drive more leads and convert more users into clients. To optimize your website, include these key features that will not only attract potential customers, but also establish you as a premier agent with tremendous skills, knowledge, and command of the industry:
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Four Best Practices for Real Estate Agent Websites (with Examples)
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You Down With O.O.P.? Yeah, You Should Be...
Owned-and-operated properties are important because they ensure that you are creating the best user experience on the destinations you can actually control. This is a concept that is vastly underutilized by Realtors and significantly important if you want to be in business for the long haul. So because there has been so much worry about the changes Facebook is making to their newsfeed and the way it will impact advertisers, I've been wandering down a rabbit hole of articles for the past couple of weeks. I came across a very interesting article on TechCrunch about the Facebook changes and what marketers can do to retool to accommodate those changes. As far as what to do, their feelings are pretty much in line with my feelings. One interesting thing they did cover in their article, however, is the idea of Owned and Operated Properties (OOP). What are these, you ask? Specifically, these are online destinations that the brand owns and controls. For a Realtor, an example of this would be your blog, your website, or maybe the video channel on your website. Owned-and-operated properties are important because they ensure that you are creating the best user experience on the destinations you can actually control. So what exactly does this mean, and why is this important?
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What's Your Real Estate Website Plan for Next Year?
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Use Your Real Estate Website to Boost Your Brand
There are ways agents can use their real estate website and online assets they already have to solidify their brand. Real estate PR is perhaps a lost art, but it doesn't need to be. With a little fine-tuning, your website and social profiles can boost your brand, improve social proof (your online reputation), and nurture leads right into your sales pipeline. Your brand shows the world that you are different from other agents and it inspires trust and whatever other emotion you hope to elicit from your potential clients. If done right, it also shows how you will solve their biggest frustrations and challenges.
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Why Making Your Website ADA Compliant Is a Double Win
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How to Choose a Domain Name for Your Real Estate Website
A personalized website is an important marketing asset for real estate agents. Even before selecting the perfect template, adding images, and hooking up an MLS feed, the process of creating a branded website will always begin with selecting the right domain names. Today, we'll learn what a domain name is and how to choose the best domain names for your website.
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8 Components of a Lead Generating Website
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How to Write a Neighborhood Guide
Home buyers may find the perfect dream home online, but they are unlikely to purchase that home until they understand the neighborhood it's built in. Therefore, as a real estate agent, providing a neighborhood profile can go a long way to giving your clients a better understanding of the surroundings. Neighborhood guides, or profiles, add rich content to your website, and you can use snippets on Facebook to drive that traffic. Furthermore, neighborhood guides provide a hyper-local aspect to your website which allows you to rank organically for neighborhood search terms. Just what content should a neighborhood profile have? Here are some items to consider to create a positive experience for your website visitors.
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An Easy Intro to SEO for Your Real Estate Website
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