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Potato Chip Marketing!
What’s the #1 secret successful agents and brokers are using to THRIVE in this complex market? The answer may surprise you…It’s Potato Chip Marketing (a.k.a. The 7 Steps to Highly Effective, Low-Cost Marketing—No Matter the Market Conditions!) What is Potato Chip Marketing? And why does it matter to YOU? Today, more than ever before, it is absolutely necessary that you understand the difference between advertising and marketing. You may THINK you know and understand that difference. But after working with hundreds of agents and brokers from around the world, I’ve realized that most people don’t understand the REAL difference—the millionaire-making difference. Here’s what I’m talking about…
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If You Don’t Offer S’mores…You Should!
Show me a man who cannot bother to do little things and I'll show you a man who cannot be trusted to do big things. ~Lawrence Bell It was just a s’more. Yes, I’m talking about a graham cracker, a little chocolate and a marshmallow. It probably had a cost of a half-cent to the business offering it, but that s’more made an impact. It symbolized a small act of kindness and generosity—with no expectations attached—that made a lasting impression. And THAT, my friends, is what each of us MUST replicate if we want OUR businesses to last and thrive in today’s unpredictable economy.
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