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[Infographic] Social Media Holidays for Real Estate in 2020
Wondering what you should post about in 2020? We've compiled a list of social media holidays perfect for real estate professionals. Check out the infographic below--and refer back to it whenever you need social media post ideas throughout the year!
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Real Estate Marketing 2020: Special Dates and Themes
2020 is coming, which means it's time to start planning your marketing strategies now. Because there's so much content out there, today's consumers--and future homebuyers--expect a little something extra to inspire and inform them. No matter whether you're focusing on email, social media, or even a real estate blog, here's a list of special and themed days you can use to inspire and inform with your content!
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Safe Selling: 5 Tips for Staying Safe on Social Media
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5 Reasons Every Real Estate Professional Needs to Be Advertising on Facebook
Tell us if this sounds familiar: you created a Facebook page for your property management or real estate business and posted a few times a month. But as time passed, you did not feel like the page was boosting your lead generation. As more people use Facebook to post content, there is exponentially more competition for your target's attention. It is not enough to write a post on your page and hope people find it. Facebook ads ensure that your content reaches the right people at the right time. Below, you will find five reasons why you need to be using Facebook advertisements and several great services to make the most out of your investment.
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See the Real Estate Social Media Tool Contest Backed by Reality Capture
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
It's no secret that brokers and agents need to continually self-educate in order to stay competitive and tackle new technology, but not all education is made equal. Busy real estate professionals can easily waste time and money on "educational" training programs that are nothing more than thinly masked sales initiatives that provide little actionable takeaways. Luckily, there's the educational field team of Elevate to save the day and ensure that brokers and agents walk away with tips, tricks and strategies that can easily be implemented the moment they walk out of the room. What started with a single Social Media Boot Camp has grown into a nationwide phenomenon due to the Elevate Field Team's high-energy, interactive educational style. Brokers and agents alike are treated to an experience designed to inspire and empower, led by a group of industry professionals who help turn marketing "toys" into "tools." Although the Elevate name may be fairly new to the real estate space, the founders and stakeholders behind the company are seasoned professionals coming from top technology companies, franchise organizations, and investment firms who've joined together to develop Elevate, the highly anticipated CRM and digital marketing solution that recently hit the real estate market. But no technology can succeed without strong education, training and understanding, which is where the Elevate Boot Camp series enters. Collaborating with MLSs, mortgage companies and brokerages across the country, Elevate's Boot Camp series has evolved to include a variety of one-hour, two-hour and half day educational sessions, including the ever-popular Social Media Boot Camp, Secrets of Lead Generation Boot Camp, and the hot NEW Broker-Only Mastermind. Custom deep dives are also available on such hot topics as Facebook intensives, developing engaging content for consumer audiences, agent recruitment and retention strategies, and developing a website designed to capture and convert. Want to see if a boot camp is coming to your area? Visit tryelevate.com/events for the upcoming schedule, or call 844-812-8914 to inquire about booking a boot camp in your office or MLS. Bondilyn Jolly is the Managing Partner at 3sixtyfive.agency. You can contact her at [email protected]
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Are You Leveraging Social Media to Get the Best Results?
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Save Time by Recycling Old Content
Creating great content for buyers and sellers can be a time-consuming endeavor. However, once you've put in the initial effort, you can rework and repurpose your content in a lot of different ways to get more mileage from it. Try turning several related blog articles into an eBook, or your eBook content into an infographic. The key is to identify, optimize, and upcycle your best content to create new lead generation opportunities without falling behind on tasks for your current clients.
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7 Crucial How-to Steps to Creating Powerful Social Media Content (That Gets Read and Shared)
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How to Work with Facebook's Changes to Target Options for Real Estate Ads
Dennis Yu, CEO of Blitzmetrics, explains how to work with Facebook's changes for targeting options for real estate ads. Facebook no longer allows real estate advertisers to select specific ages, gender or zip codes for real estate ads to prevent discrimination. Dennis shares what it means and provides a strategy to handle the changes using simple, but effective creative way using 1-minute videos you can make using just your phone and letting the FB algorithm work to find the people who want to see and hear from you.
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Building Your Brand Voice and Referral Business with Instagram
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Why Your Real Estate Brokerage Should Be on Instagram
Over 80 percent of users follow a brand account on Instagram--a high rate compared to other social sites. Instagram has made themselves a very friendly place for businesses. They encourage promoted posts, influencer engagement, and other marketing methods that work well on their always on-the-go platform. This is great for agents. It means you can advertise to the people who need your services with local hashtags and targeted campaigns while also gaining more followers through promoted posts and broader hashtags. Here are five reasons why your real estate brokerage should be on Instagram:
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Facebook Ad Changes for Real Estate: What Agents and Brokers Need to Know
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BHGRE Launches Social Media, Content Management and Publishing Platform
Better Homes and Gardens Real Estate (BHGRE) announced the launch of a custom content management and publishing platform that's exclusively available to the brand's network at no additional cost. BHGRE affiliated brokers and agents can now access, manage, share, customize and schedule the brand's engaging lifestyle, thought leadership and real estate content along with their own local and business content in one dashboard. This new platform brings the full strength of the brand's social media content strategies to life for busy agents and brokers who want to stand apart from their competition. ​
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Instagram TV: Should You Jump In?
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How (and Why) to Build Brokerage Influence on Social Media
In the last few years, influencer marketing has been exploding on social media. And chances are, if you're in the real estate industry, you've run into it before. The whole idea of influencer marketing is to use an existing opinion, thought, or view to, well, influence someone else to take action. It's actually pretty similar to word-of-mouth marketing—except in this case, you're not completely reliant on other people spreading your message.
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Build a Consistent Social Media Presence
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5 Social Media Predictions and Goals for Your Business in 2019
Predicting where social media is headed can be tough, however, looking back on the past year can give you a pretty good idea of what to expect. After many years of growth and smooth sailing, it's no secret that 2018 was challenging for many social media platforms, most notably Facebook. Let's begin this year on the right foot and check out these five trends that are surely going to dominate social media and marketing in 2019!
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Facebook Audience Targeting for Real Estate
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How to Capture the Millennial Market Using Instagram
With all of the talk about Millennials and their lack of desire — or financial means — to become homeowners, the stats are showing a different trend. In fact, Millennials have become the largest share of homebuyers. According to the National Association of Realtors (NAR) research department, as of 2018, millennials are 36 percent of homebuyers, with 65 percent of those also being first-time home buyers. The question now becomes: how do you reach this tech-savvy swath of homebuyers?
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Facebook Still Rules Real Estate
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The Ultimate Guide to Twitter for Real Estate
Twitter is a great place to build an online presence for your real estate brokerage. It's a popular choice with a wide range of age groups, it's easy and user-friendly, and it's full of what Twitter calls "affluent millennials." But success on Twitter is not guaranteed, and it takes more than clicking "Create an Account" to get the job done. So how do you set up and maintain a perfectly professional Twitter account that will have your ideal audience flocking to you? Here are four quick steps to help!
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Get More Leads by Posting Content Followers Want to See
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Why You Should Hire a Social Media Manager
Social media is one of the best ways to find new customers and keep past customers coming back. Having social media accounts is a great first step, but having someone who knows how to run those accounts and platforms to optimize your results is the best way to ensure the success of your business through social media. Most large companies have a social media expert working around the clock, monitoring social media for new trends and opportunities. As a real estate professional running your own business, you need to ask yourself if this is something you can do yourself or would you be better served finding someone to help. Here are a few things that your social media manager should be able to handle, whether that is you or someone else.
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How to Differentiate Your Content Between Social Media Channels
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The 7 Deadly Sins of Social Media Marketing
Social media marketing snafus are all too common in an era when entrepreneurs go to great lengths to get their businesses seen online. But those who can recognize the pitfalls of these digital platforms before they hit "Post" are better poised to grow their business while maintaining its good name. Keep reading to identify some of the most common social media marketing mistakes — and how to avoid them.
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The Emergence of Dark Social
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How to Generate Leads with Twitter
Social media can be a useful tool for generating leads for your real estate brokerage, and we've been talking a lot about how you can put it to work for you on platforms like Facebook and Instagram. Now, we just have one left in this series to talk about: Twitter. Twitter, the popular microblogging site that started back in 2006, has become famous nowadays for non-sequiturs and controversial statements, but it's so much more than that. Despite being almost as old as Facebook, Twitter continues to be a popular platform for many age groups. Here's what you need to know to generate leads on Twitter!
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How to Generate Leads with Instagram
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Best Instagram Post Ever
When it comes to social media marketing, I tend to watch the strategies of teenagers more than real estate social media gurus. The gurus are great at what they do, training agents and firms on how to run successful campaigns and build authentic audiences. But the kids are where innovation comes from. This summer our 15-year-old daughter, Alexandra, had the opportunity to intern with Capezio, one of the most celebrated brands in the dance industry. Capezio has been supplying professional dancers with shoes and dancewear since 1887. They turn to the kids to get social media advice.
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How Brokerages Can Generate Leads with Facebook
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The 50/50 Social Media Strategy for Real Estate Agents and Brokers
In a world of instant gratification, where clients and prospects expect real-time communication and where the roles of agents and brokers are constantly evolving, real estate professionals are constantly looking for ways to accomplish more in less time. Take social media, for example. There are plenty of ways for agents and brokers to automate their posts — to keep a presence on social media even when they're busy tackling more pressing duties. But there is an important balance between automation and personalization that has to be recognized. Having a "robot-like" social presence is not effective in building client relationships. This is why a 50/50 strategy between personalization and automation is so important for today's agents and brokers. It solves the need for automation for the ever-busy agent, while also putting some of the focus on personalization — an important part of building relationships. A reliable social media tool for real estate agents should take this into consideration.
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How to Turn Instagram Likes into Real Estate Sales
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Why Social Media Is Key to Your Pipeline
While there are many modern marketing tools that can help grow your real estate business, there's no doubt that social media is one of the biggest keys to real estate marketing success. No matter your marketing budget, target audience, or preferred marketing tactics, there's a social site out there that can help grow our real estate business. Still need convincing? Let's take a closer look at why social media is key to keeping your pipeline full and your clients engaged.
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Social Marketing Tips Clients 'Like'
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Think Outside the Box: Online Reputation Management Tips
Do you have the real estate marketing tips you need to safeguard your brand image in the online marketing arena? While 90 percent of real estate pros utilize social media as part of their marketing arsenal, 56 percent pay absolutely no attention to how their reputation is affected by such online activities. Are you making a faux pas that could cost you financial success down the line? Reputation Is Everything A few unflattering posts or bad reviews can really pummel your brand. Protect yours with these real estate marketing tips:
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Is Your Real Estate Business Millennial Social or Anti-social?
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Social Media Influencers in Real Estate
While you may already follow the top sites for real estate news, other resources are available to learn effective tactics and insider tips from industry experts. Social media became a game changer for almost every industry, and especially for real estate. The fusion of technology and sales has put networking and lead generation on a whole new level. Now, you can reach thousands of potential clients by posting a listing on Instagram or show your industry expertise by retweeting a real estate article your followers may find valuable. Whether you're looking for an example of how to gain clients through social media or if you want tips from industry leaders, hop onto your platform of choice and follow these top social media influencers:
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Social Media Metrics that Matter Most for Real Estate
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Determining the ROI of Social Media Marketing
Whether you're a social media maven looking to maximize your return, or you're preparing to dip your toes into the social media waters for the first time, it's important to understand what you're getting in return for your social media investment. You'll find that there is certainly no shortage of metrics to measure your social success, but determining an accurate ROI can be quite tricky unless you know exactly what your goals are and how best to track your success. The good news is that with some practice, you can discover what's working, what isn't, and how to invest most efficiently in your social media presence.
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Get Ready to Celebrate Hispanic Heritage Month
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Using Twitter as a PR Tool
Twitter is probably one of the most ignored social media channels in real estate marketing and PR, which is remarkable considering its breadth and depth: 328 million monthly active users and 67 million of them in the U.S., a half-billion Tweets per day, and 80 percent of users access Twitter on their mobile devices. Okay, admittedly, Twitter also has 20 million fake users, and the profile of a "typical" Twitter user is (unfortunately) not a primary target for most brokerages: A young woman, with an average of 209 followers, using an iPhone. In fact, 37 percent of all Twitter users are between the ages of 18-29. Underappreciating Twitter
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Ultimate Guide to Content Curation
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5 Residential Real Estate Brokerages Tearing Up Twitter
If you haven't made Twitter part of your daily routine, now you have a reason to. It's filled with meaningful information from some of the brightest minds in the real estate industry. If you're looking for insights in the industry, sometimes mixed with a little bit of humor and everyday life, follow these brokerages on Twitter. 1. Corcoran Group Led by Pam Liebman, the Corcoran Group is one of the biggest players in New York City's residential market. In fact, they're the biggest brokerage in Manhattan and Brooklyn, and have also expanded into the Hamptons and Southern Florida. Their Twitter feed is a mix of luxury homes, meaningful information, and middle-class housing options in the Big Apple.
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The Do's and Dont's of Instagram for Real Estate
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4 Brokerage Marketing Tools that Help Agents Succeed
For many real estate agents, marketing is one of the toughest aspects of the job. It doesn't only require a considerable amount of time and consideration to be successful, it also requires a significant amount of market research and a good understanding of trends in the industry. One of the biggest struggles that solo agents face is being able to find the time to put together a strong marketing campaign while also tending to their other obligations. For this reason, many turn to brokerages for guidance with piecing together a strong marketing strategy. Here are some of the groundbreaking marketing tricks that solo agents can learn from brokerages:
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How to Use Social Media to Find New Agents
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Fixing Real Estate with People and 2.0 Technology
In Colorado, there's a modern brokerage called 8z Real Estate that has become known for its collaborative work environment and home to top producing teams that support one another. And despite all the competition – after all, it is in RE/MAX's backyard – it's become a dominant player on Colorado's Front Range. Most recently, 8z Real Estate garnered the attention of The Denver Post, which selected Boulder-based 8z Real Estate as the "Top Workplace" of 2017 for midsize companies in Colorado. And 8z and its founder Lane Hornung were also recently profiled in a Colorado Business Magazine story, "8z Real Estate: Purpose, alignment and trust." But the most interesting part of the 8z Real Estate story is its spinoff, a sister company, called zavvie. The hot Colorado start-up was created based on the technology developed for 8z Real Estate agents, and it was recently feature in both the Denver Business Journal – "Boulder entrepreneur launches social media site for real estate agents" – and Boulder's Daily Camera story, "'Real estate 2.0?: Boulder's 8z spins off technology into new company zavvie." Together, these firms share the same DNA, as both of its principals – Hornung and Stefan Peterson – are the chief architects of the business strategies for both firms, fusing decades of both real estate and technology experience into building these next generation real estate businesses. Right now, both companies are only operating in Colorado, but the results of both these firms are impressive and worth watching.
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Snapchat for Real Estate? Probably Not, but Ideas Abound
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Facebook Ads for Real Estate, Part 3: Audience Targeting
In Part 2 of the Facebook Ads for Real Estate series, 'Campaign Objectives,' we walked you through the process of accessing your Ads Manager and selecting your campaign objective ('traffic'). Now you are going to learn how to set up your audience, select your ad placements, and create a set budget for your ad in the 'ad set' section. Audience When creating your campaigns on business pages, choosing the proper audience will determine your campaign's success or failure. According to the 2016 NAR Profile of Home Buyers and Sellers, the average home buyer is between the ages of 32 (first time buyer) and 52 years old (repeat buyer). Take this average into account when determining your target audience. Keep in mind that local demographics tend to change depending on the market that you're in. When you begin setting up your audience, you have the opportunity to either create a new audience or use a saved audience (such as the target audience you selected when creating your business page in part 1 of the series). For the purpose of this article, we are going to create a new audience and use the demographics mentioned above. First: Start by selecting your location on the provided map by dropping a pin on your area of choice (ex: Miami, Florida). Try adding a radius of your choice (ex: +25 miles) to narrow your audience results to only include people located near your listing. Facebook also allows you to manually input and manually exclude locations to modify your audience results. Second: Select an age group (example: 32 to 52) and gender (example: all).
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How to Use LinkedIn to Supercharge Your Business
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How to Integrate Social Media and Your Real Estate Website
A dynamic social media presence is a must-have when it comes to online marketing. It's a fun, effective way to grow your business once you learn the ropes. Integrating your social media with your real estate website is one of the most important steps in the process, and a necessity for getting maximum value from your social investment. There is plenty of work to be done, and no time like the present to get started! Building a Social Hub: How to Integrate Social Media for Real Estate Websites Ideally, the relationship between your social media pages and your website should be symbiotic with each channel guiding traffic to the other. You want people who find you first via social to have an easy way to reach your website, research your listings, and consume your content. When a prospect finds your business through your website, you want to make it as easy as possible to connect and share your content on their social pages. Add Social Share Buttons to Website Content Social sharing buttons are exactly what they sound like—allowing website visitors to share your content to social media with one click. These buttons resemble the familiar logos of the major social media sites, and are typically positioned at the top or bottom of content so that readers have an easy way to share your insights. When people want to share your stuff, you want to make it as easy as possible for them to do so.
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New Ways to Use Pinterest to Build Your Real Estate Brand
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Out with the Old, in with New Social Networks and Features!
Dearly beloved, we are gathered here today to grieve the passing of a few social networks. Unfortunately, they have no future (at least in real estate), only their legacy. But do not lose hope; while some sites fall, others still have a bright future ahead of them. So let's properly grieve and hope for the future, together. Then, we can dominate social media in 2017. The Departed Vine In 2016, we said goodbye to Vine—a social site without a cult following and no clear path for growth. Vine leaves behind survivors, including family patriarch Facebook, matriarch Instagram and little sister Snapchat. You may notice that Twitter is not listed as a survivor, as I fear we may soon been eulogizing it as well. Vine's claim to fame was short, six second or less videos. You can still get your insta-quick fix on Instagram! How? Utilizing the "boomerang" function which is growing in popularity. Boomerang is great because it plays two second loops over and over again. Some of the more popular ones include dunking a basketball, doing a shimmy dance, and many others. Give it a try. Although it's not the same as Vine, it is a comfort knowing quick content still exists. Pinterest Pinterest, the "pretty" network: though not officially dead, I'm calling it, especially for real estate professionals. Sure, it's a great place to plan a wedding, cover your home in DIY mason jar projects, and fantasize about master bedroom decor way outside of your budget. Pinterest thrives off of lofty ideas of "what ifs" and "some days"—it's what our industry is built on: the dream of homeownership and taking a plot of land to make your own. But this network has a limited ROI. I get it folks—it's fun and it's pretty, but uploading individual pictures of a listing to saving an idea you like onto a board/category is very time consuming. On top of that, folks don't come to Pinterest to find a house for sale; they look for ideas on how to spruce up their newly acquired home. My advice? Cut your losses and move on to another network where you can hand pick a targeted audience of potential clients ready to buy and who are serious about a house hunt. Leave the folks with their heads in the clouds where they are, on Pinterest.
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The Results of Digital Engagement Part II: Redefy
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Facebook for Sellers: Concrete Ideas for Closings Using Facebook's Ad Manager
Wednesday, March 15, 2017 at 10:00 AM PDT If you are one of the billion users of Facebook, you know how effective the ads are on you as a consumer. We'll discuss using Facebook and its ad system to create listing opportunities without being one of those really annoying typical real estate agents on Facebook. Register now!
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Facebook Advertising and Seller Lead Generation
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Leverage Facebook Messenger for Lead Generation and Conversion
Facebook Messenger, the most popular app in the world, was downloaded 59.7 million times in the first six months of 2016 alone. Do you have the real estate selling tips you need to take advantage of its newest ad features? Destination: FB Messenger In previous versions, Messenger users had to seek out your business. Now you can select Messenger as a destination for website click objectives, simplifying the conversation initiating process (which allows clients to receive your messages) with a "Send Message" call-to-action to link to the app. This not only brings prospects further down the sales funnel and directly to your door, but allows for faster assessment of where they are in the sales cycle without being intrusive. Heating up sales The update offers businesses greater opportunity to warm up sales leads, drawing cooler leads away from "cold" general interest content and getting them in on the action. Those unlikely to have progressed can be warmed up via direct conversation, generating sales potential that would not have previously existed.
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Am I Doing This Right? 4 Social Media Best Practices for Your Business
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Demystifying 5 Social Media Myths
The "in thing" in today's world is social media. It has become a field where everyone wants to be a master, but most are clueless on how. In one of our previous blogs, we spoke about using social media the right way. This blog was a comprehensive guide on what, when and how to use different social media platforms. But before you get too overwhelmed, I thought it would be great if we debunked a few common social media myths so that you are truly on the path to success. A recent post published on Moo Social blog does a great job in highlighting the most common social media myths and some hard hitting facts that will help you understand social media.
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Get Better Leads from Facebook
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How a Black Sheep Transformed His Personal Brand into a Successful Brokerage
When Peter Lorimer first entered the real estate industry, didn't fit into the stuffy corporate formality of his brokerage. That doesn't mean he didn't try--at first. "I hated it," he says in the video interview above. The former record producer and DJ eventually told his wife that he wanted to quit working at his current firm to start his own. "The moment I did that, everything took off massively." Lorimer's Los Angeles based brokerage, PLG Estates, features the rebellious and creative vibe that he himself embodies--informal, but hip, and always in the know. In this video, Realtor Sam DeBianchi talks to Lorimer about how he used his personal brand to transform his firm into a successful company, and the tools and techniques he used along the way. Part of that success came with, again, breaking with tradition. Lorimer says that shiny brochures don't sell houses. "What sells houses is exposure," he says, "and there's no better exposure than social media." He estimates that 70 percent of his company's clients are aware of what they're doing on social media. Giving away informative content is another trick Lorimer uses. He creates videos on everything from market trends to information on escrow and contingencies. This not only draws in customers, but it attracts agents that fit his brokerage's vibe to the firm. For more on how Lorimer built his company with his personal brand, watch the video above.
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How to #Hashtag the Right Way
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Using Your Social Networks to Expand Your Global Reach
In a recent article on the Global View blog, the National Association of REALTORS® discussed how to leverage your social networks for more global opportunities. One of the biggest takeaways of the article is that while many real estate professionals think the best way to leverage social media is by posting their listings and walking away, there are actually much more effective ways to showcase yourself as a global expert. So how can you use your social networks to promote your global real estate expertise? Start by sharing valuable content that your audience actually cares about! Beyond just sharing links to your listings, use your social media channels to demonstrate your knowledge of the local market and share your global marketing expertise. Not sure of the best ways to share this content on your social media channels? Below are five important tips to remember when sharing on social media: 1. Content is still king – And it should be sticky, too! According to Simply Measured, "sticky content is content that is memorable and shareable, as opposed to disposable." When your audience finds value in your content, it "increases the length of time they spend engaging and encourages them to share with their friends. It also gives people a compelling reason to come back for more, perhaps without even being prompted." 2. It's all in the story – The art of storytelling is at the base of every successful social media strategy. By providing interesting and authentic content, you build an enticed audience. Don't forget – there is such a thing as information overload! Remember that you're engaging with a potential client, not a fellow real estate professional. You have to speak your audience's language and provide them with content that appeals specifically to them. Try to stick to the 80/20 rule with what you share – only 20 percent of your content should be directly related to your brand.
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SEO 101: Using Social Networking to Boost Website Traffic
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The Convergence of PR, Traditional Media and Social Media
One of the most profound changes in the media we consume in recent years is going largely unnoticed. The convergence of public relations, traditional media and social media is causing lines to be crossed – or at least blurred – and that's making it nearly impossible to distinguish PR from traditional media or social media. It appears that this convergence is accelerating, and what that means is content today is often a bit of everything mixed together. Let me explain. Traditional media – newspapers, radio and television – once ran news only created by their own reporters or from wire services that also used only journalists. The role of public relations was to work with these journalists to "pitch" or suggest story ideas that would interest the reporters because it would be of interest to their readers or audience Today, as traditional media makes is digital transformation, it is morphing into something else. The online news sites created by traditional media still feature content written by journalists. But today only a portion of online news content is actually written by independent journalists. More and more executives, consultants and other experts are contributing blogs to online news sites. While their content may appear to be independent, much of this content involves skilled public relations professionals providing guidance, if not crafting the entire piece. Most importantly, for most readers, it is nearly impossible to tell what content was written by a journalist and content created by a non-journalist. This blurring of the lines between PR and traditional media is important, because revenue models today for news sites are driven by traffic. If a blogger has a bigger following than a journalist, whose content is more important or valuable for the media entity? Many of my journalist friends today are being forced to change, as well. Most wear two hats: journalist and blogger. Often they are not the same in terms of the content that is created. What they write for the paper may be one thing, and what they write online another.
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How to Use Facebook for Your Brokerage: 4 Tips for Success
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5 Steps to Upgrading Your Instagram to Business
Social media marketing is proving to be a major key to succeeding as a business today in 2016. Social media marketing itself is all about presenting quality and relevant content in a professional manner. And we've talked about how to make your brand Instafamous before and how that fame could be attainable for all of us, but now it's time to take it a step further. Since then, we have upgraded our own Instagram account to the new business profile. Our profile now features a contact button and a hyperlink to our headquarters' address, which goes well beyond what a basic Instagram profile generally displays. Along with the new look, we now have a new set of Instagram's native tools for assessing how exactly our posts are performing. The tools include statistics on posts and followers, as well as an easier way to promote posts. So how do you upgrade your profile? Below are the five easy steps for getting your Instagram profile to business official and a few reasons why it may be beneficial for you and your marketing efforts. Upgrade Instagram to Business There are upwards of 500 million monthly active users on Instagram. Yes, we know that's a lot of people (as if you didn't have enough to worry about when you posted a picture on Instagram), but think about it this way—that's a pretty big number of possibilities of people who could made aware of your business. And what's better than more exposure for your business? The biggest perk of upgrading your account is that it puts your address and information front and center on your profile, along with a 'contact' button. This signals that you are in fact a business and gives your followers legitimate information if they need to reach out to you.
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Using Targeted Facebook Ads to Fill Your Pipeline (9/29)
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Facebook Lead Generation for Agents and Offices (9/20)
Tuesday, September 20, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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How Data Mining Makes Facebook the Most Cost Effective Advertising Channel
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Using Targeted Facebook Ads to Fill Your Pipeline (9/8)
Thursday, September 8, 2016 at 12:00 PM PDT What if you could predict when someone may be ready to buy or sell a home and target those people to fill your lead pipeline? With Facebook, you can! Join us to learn how you can leverage Facebook to create targeted ads to reach your ideal audience and generate leads. In this 30 minute webinar, you'll learn: How to use specific life events to target potential buyers and sellers Tips for capturing and converting a greater percentage of these online leads Register now!
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Facebook Lead Generation for Agents and Offices (9/6)
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Social Networks vs. Local Expertise: A New Challenge for Brokerages
The opinions and experiences of friends and acquaintances have always shaped the way people think about buying, owning and selling homes. New research suggests that the social networks that influence attitudes towards real estate decision making today are more likely to be national, not local, and the consequences could be serious. Thus, consumers are making critical decisions about buying, selling, owning or renting in part based not on conditions in the markets where they live, but on the experiences of friends who may live across the continent. The new way people think about real estate presents real challenges to real estate professionals. Real estate markets are more localized than ever. Conditions can vary greatly from one metro to another, or even within a metropolitan area for a variety of reasons, including local employment, transportation infrastructure, aftershocks of the housing crash and demographic factors like concentrations of aging Boomers or Millennials who are coming of age. Buyers and sellers must work closely with professionals who are an expert on local real estate markets and have access to the very best microlocal data. Otherwise, they risk making bad decisions that could last a lifetime. A new study published by the National Bureau of Economic Research analyzed a Facebook survey of users in Los Angeles County and found that individuals whose friends experienced larger recent house price increases considered local property a more attractive investment. The researchers analyzed the relationships between the home price experiences of a person's friends and four housing decisions: whether to rent or own, the square footage of properties bought, the price paid for a particular house, and the leverage chosen to finance the purchase.
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Inman Connect: Envisioning Tomorrow – Not Your Same Old Future
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Facebook Lead Generation for Agents and Offices (8/23)
Tuesday, August 23, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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Top 10 Real Estate Influencers to Follow on Instagram Now
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How to Use Snapchat to Connect with Millennial Buyers
When it comes to choosing a home, millennial buyers are actually looking for many of the same things as shoppers from any other generation. The big difference comes in what millennials expect from the home shopping process, and how they prefer to connect with their REALTOR®. Snapchat has been around for a few years now, and that staying power has businesses searching for ways to take advantage of the popular social platform. As it turns out, Snapchat is actually a natural fit for real estate social media marketing—if you know how to use it effectively. The team at Delta Media Group knows Snapchat, and we've got a few proven tips to help you get started. Marketing for Millennials: Using Snapchat to Grow Your Real Estate Business Before we dive in, a quick refresher on what Snapchat is all about, and why it's grown so popular. Snapchat is essentially a social tool for sharing photo and video content, and each message is called a Snap. The twist is that Snaps shared on Snapchat disappear after a set period of time, which can be as short as one second and as long as 24 hours. By limiting the time that an image can be viewed, Snapchat ensures that you have the undivided attention of your followers. Snapchat is perfect for social media marketing for real estate because it is a very visual medium. You can add text and special effects to each Snap, but in the end, it is all presented as an image or video. Snaps sent privately typically disappear after one to 10 seconds of viewing, but you can also choose to create a "story," or collection of Snaps, that can be viewed by your followers for 24 hours.
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Facebook Campaign Templates and Checklists for Real Estate (8/4)
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Facebook Lead Generation for Agents and Offices (8/9)
Tuesday, August 9, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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Facebook Lead Generation for Agents and Offices (8/16)
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Demystifying Facebook Advertising: How to Turn Ads Into Leads (8/2)
Tuesday, August 2, 2016 at 11:00 AM PDT Have you ever thought about running your own online ad campaign to generate leads for your own business? Complicated, right?! Once you dive in, it can be a little bit overwhelming. Google Adwords and Facebook advertising, if done correctly, can massively increase the volume of leads for your business. If done wrong, it can suck up your advertising budget and your time, with little to show for it! In this webinar, Shaun Nilsson, Co-Founder of CityBlast, and CityBlast Leads Expert Chris Hapke will show you how to create your own online ad programs, designed to drive more buyers and sellers directly toward your business. In this webinar you'll learn: How to set up a simple, yet powerful, Facebook Ad campaign How to decide what your ads say, and who to target for best results How to adjust your ads based on their performance to make them even better over time What essential tools you need in order to make sure your ads work What types of ads perform well and what consumers respond to most How to build lead- capture pages that convert interest into dollars How to follow up with a drip campaign to capture any leads that don't convert right away Q&A with the CityBlast Experts! Even if you're just a casual Facebook user, this webinar will really help you understand the how-to of online advertising. And as an added bonus, you'll receive a handy set of cheat sheets you can use to get underway even faster! Register now!
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5 Steps to Finding Your Instagram Fame
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Facebook Lead Generation for Agents and Offices (7/19)
Tuesday, July 19, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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3 Ways to Use Data You Have Today to Better Understand Your Customers
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Are You Ready for the Next Big Thing in Social Media?
Most of us have a LinkedIn profile, but are you actively (and correctly) using it to harvest business leads? If not, I have terrific news to help motivate you in stepping up your LinkedIn game! LinkedIn recently announced the launch of ProFinder, a professional services marketplace where users can search for independent professional services such as marketing, design, and real estate. Right now, it is in pilot mode in certain US metropolitan areas. I am here to help you prepare for launch by providing a checklist of the essentials you need to ensure you are ready! If you sign up for the ProFinder program (why wouldn't you?), LinkedIn will pull certain sections of data from your normal profile and feed it into this program (that's why it's important to beef it up now). The information that comes over from your profile is your photo, headline, background image, summary, published posts and recommendations. With a profile full of great info, you will be eligible to match more potential clients searching for your professional services! Now is also the time to grow your LinkedIn connections because ProFinder will also match the service professional with common links between networks, which automatically increases the level of trust. What's unique about this new lead generating platform? It is for serious inquiries only! People are reaching out to you! Imagine little to no time time calling/texting/emailing/sending carrier pigeons without response. These are serious consumers looking for exceptional candidates to serve their real estate needs. Think of the possibilities: investors, commercial, residential, property management, the list could go on! Each time your profile matches with a user, think of it as a mini job interview. The person can choose you based on what you offer in your profile and you can earn their business with your response. This could change everything! So, let's dive in and ensure your profile is in tip-top shape!
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Facebook Lead Generation for Agents and Offices (7/12)
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Facebook Lead Generation for Agents and Offices (7/5)
Tuesday, July 5, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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Let's Grow Your Business With Facebook's Marketing Tools (6/30)
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Setting Up Your LinkedIn for Success
We have spoken time again about the importance of social media in our professional life. No matter what field you are in, social media is extremely important. If your job requires you to meet new people and connect with new businesses like real estate, then LinkedIn is extremely important to you! Here is a cheat sheet to help you build a successful LinkedIn profile: 1. Professional photo Remember, LinkedIn is a professional networking site. Your picture is most likely going to be the first thing a person sees; make sure it's an image that represents you and your business. The picture has to be a professional one, it should be clean and appealing. 2. Use a headline Add a headline to depict your interest or skills rather than just your job title. It's important to pique your visitors' interest. A catchy headline will engage your visitor enough to scroll down and give your profile a thorough read.
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Facebook Lead Generation for Agents and Offices (6/28)
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Facebook Marketing for Real Estate (6/22)
Wednesday, June 22, 2016 at 10:00 AM PDT You probably already know social media strategist, KatieLance, so any introduction I offer will not do her justice. BUT, if you DON'T know Katie, here is your chance to spend an entire hour hearing how you can take immediate steps to increase your business with Facebook marketing tactics. In this exclusive webinar, you will learn how to: Leverage your personal Facebook profiles Build relationships with past clients Utilize the latest in business page strategies for engagement Run cost-effective Facebook ads Katie will be sharing her top tips and insights on the platform, exploring best practices and revealing her secrets to Facebook success. One thing that I can promise is that you will not forget Katie, or the strategies you learn during this session.This one is not to be missed! Register now!
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What Questions You Should Ask to Help Drive Your Real Estate Marketing Plan
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Master Tips On Using Instagram To Sell Homes
Social media should be a key tool you are using to help your business grow, and as we all know, the human brain is very image-oriented. Hardcore Closer Ryan Stewman goes over some key strategies he utilizes with Instagram to get his clients’ attention. Check out the 2:43 mark for an important tip.
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Facebook Lead Generation for Agents and Offices (6/14)
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Why Your Facebook Video Ads Should Be Silent
The best places to advertise are where consumer traffic is heaviest. That's Advertising 101. In the electronic world, there is no heavier consumer traffic than on Facebook. But before you rush onto the world's busiest platform with your ad, there are some recent changes involving Facebook video ads you should be aware of. Facebook is now asking businesses to develop video ads that don't require audio. There's plenty of other video content that includes audio on the social media giant, but Facebook says this move is designed to protect both them and their advertisers. The concern is that the audio of an ad could begin playing loudly at an unexpected moment. The research Facebook commissioned revealed that four out of five people would have a negative reaction should that happen, both to the social media platform and to the advertiser. But while advertisements can't include sound anymore, Facebook announced it will soon offer an opt-in to businesses that would automatically enable captioning for advertising videos. That should save advertisers some money, since they won't have to add captioning themselves.
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Facebook Lead Generation for Agents and Offices (5/31)
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Why Your Facebook Marketing Fails YOU! (5/26)
Thursday, May 26, 2016 at 9:00 AM PDT It's estimated that 9 out of 10 real estate practitioners are doing Facebook wrong... and it's costing them their livelihoods and their reputations. The worst part is they don't even know it's happening! On Thursday's webinar, we're going to show you the NEW ways of marketing on Facebook so you can build your database, promote your brand, and make more deals happen NOW. You'll learn: 3 Things Realtors Get Completely Wrong About Facebook... and how it's costing them a fortune! Easy database building techniques to grow your sphere of influence with customers and prospects Facebook Farming strategies to increase market share while elevating your reputation to "local celebrity" status Real Estate specific campaigns to generate leads, sort your database for prospects, and give uncommon value How to get in front of new audiences on Facebook, Instagram, and third party traffic sources And much more! Register now!
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Is Facebook Really Taking on Yelp And Angie's List?
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[Infographic] Spring Clean Your Social Media Presence in 4 Easy Steps!
Winter is a thing of the past, and warmer weather is here to stay (hopefully)! Dust off your social sites, and get ready for a newer, more organized, and more energized social media presence in just four easy steps. Let's dive in!
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