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Safe Selling: 5 Tips for Staying Safe on Social Media
We've already learned how an agent's profile photo, their language, and their marketing can either attract or repel predators. Today, we're going to find out how to patch a major safety flaw in many real estate agents' marketing: social media. Brokers can share this video with the agents in their office to help them understand what predators looks for when browsing social media profiles in the hunt for their next victim. Watch the video above to learn: How social media posts can add fuel to a predator's fantasy life The #1 rule for staying safe on social media Why you should use a different name and profile photo on your personal and professional accounts How to build a protective "wall" between your professional and personal sides How to prevent predators from cyberstalking you and discovering your personal profile and private family information Stay tuned for next week's episode to learn about red flags to look out for when communicating with a new prospect.
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See the Real Estate Social Media Tool Contest Backed by Reality Capture
It's impossible to ignore. Today, people spend an average of 122 minutes each day viewing social media and real estate companies are taking notice. In fact, some companies are even creating their own platforms, designed for getting more use out of these social ones. Better Homes and Garden Real Estate (BHGRE) is one such company as they recently launched their own social tool that's integrated with their current intranet portal, "Greenhouse." It was a launch that featured a contest to encourage its use and offered a unique prize for creating unique content designed for making the most of the unique opportunities provided by social media.
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
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Are You Leveraging Social Media to Get the Best Results?
According to the National Association of Realtors, younger millennials (those born between 1990-1998) and older millennials (those born between 1980-1989) make up 37 percent of homebuyers in 2019. A Nielsen study also showed that, collectively, this is the same age group that spends the most time on social media--clocking in about 13 hours weekly--making it a ripe marketing channel for real estate professionals who want to extend their brand reach, engage new buyers and uncover more versatile advertising platforms compared to traditional methods like print.
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Save Time by Recycling Old Content
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7 Crucial How-to Steps to Creating Powerful Social Media Content (That Gets Read and Shared)
The cost of promoting your brand can be mind-chilling. For example, a 30-second Super Bowl commercial in 2019 went for approximately $5.25 million--over 50 hundred thousand dollars for one skimpy half-minute of audience engagement. So, it's no wonder that many businesses use social media in an attempt to reach their audiences. Unfortunately, there's no one-size-fits-all, easy route to social media success. In this post, you'll learn the seven crucial, fundamental steps for leveraging the ever-changing social media landscape.
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How to Work with Facebook's Changes to Target Options for Real Estate Ads
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Building Your Brand Voice and Referral Business with Instagram
With over one billion users worldwide, Instagram has quickly become one of the most popular social platforms for brands to market themselves. For real estate professionals, Instagram has become a great way to promote their listings, offer a peek into their open houses, highlight restaurants and shops in desirable neighborhoods and much more.
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Why Your Real Estate Brokerage Should Be on Instagram
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Facebook Ad Changes for Real Estate: What Agents and Brokers Need to Know
Facebook is removing age, gender and ZIP Code targeting for housing, employment, and credit-related ads. It will also impose a 15-mile minimum radius for geographic ad targeting for housing ads. The Facebook ad platform offers an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. These changes will not impact those agents and brokers that have been effectively using them to date and may reduce blatant discrimination.
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BHGRE Launches Social Media, Content Management and Publishing Platform
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Instagram TV: Should You Jump In?
Social platforms for content creators are constantly changing. With so many options coming and going, it can be difficult to know if you should jump on board with a particular new offering, such as IGTV. We'll help break down a few positives and negatives to help you determine if IGTV is right for you.
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How (and Why) to Build Brokerage Influence on Social Media
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Build a Consistent Social Media Presence
Social media can be one of the most powerful tools you have to build your brand and business, but without a social media strategy that works, it will quickly become a digital dead end. Don't waste your time by making the mistake of jumping into social media without a plan. Know how to benefit from social media so that you consistently experience valuable results.
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5 Social Media Predictions and Goals for Your Business in 2019
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Facebook Audience Targeting for Real Estate
Facebook is one of the most effective social media platforms for real estate advertising, but that doesn't mean that success with Facebook advertising is automatic. Just as with any form of real estate marketing, it's critically important to make sure that you're targeting the right audience with the right ad at the right time. The good news is that Facebook provides a ton of tools to help make sure that your advertising is reaching the right audience, as long as you know how to use them. We recently went over how to generate leads using your Facebook business page. Today, we're going to break that down even further with a guide to Facebook targeting for real estate agents.
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How to Capture the Millennial Market Using Instagram
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Facebook Still Rules Real Estate
Like Mark Twain, the early reports on the death of Facebook clearly have been an exaggeration, especially when it comes to real estate. It remains the social media channel that is still the best place to stay top of mind among the greatest number of home buyers and sellers. And it's still the best media channel for real estate agents to keep in front of their peers.
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The Ultimate Guide to Twitter for Real Estate
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Get More Leads by Posting Content Followers Want to See
Creating content for your social channels can sometimes feel like a challenge. Between selecting the right image for your posts and thoroughly considering the text that goes with it, you are left wondering how to get your content maximum exposure and engagement. With this social media guide, selecting the optimal message type, number of characters, hashtags, and emojis for each social network is going to feel like a breeze.
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Why You Should Hire a Social Media Manager
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How to Differentiate Your Content Between Social Media Channels
The number of social media users worldwide is estimated to reach an excess of 2.77 billion by 2019, so if you aren't currently incorporating it into your marketing efforts, you're going to want to start – ASAP. Not only does it give you access to this booming population of users and potential clients, but it also allows you to do so without breaking the bank, a major plus for any business. Although it is becoming a widely used marketing tactic, many professionals are spending valuable time posting on various social media channels while failing to generate the levels of ROI they are searching for.
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The 7 Deadly Sins of Social Media Marketing
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The Emergence of Dark Social
I was starting to hit my stride helping companies integrate social media into their public relations programs when I was mugged by Dark Social. If you are not familiar with the term Dark Social, I wasn't either, until recently. At first, I thought Dark Social was somehow related to the Dark Web. Fortunately, I was wrong. Dark Social are those communications methods that involve direct communications with people so they are "social." But unlike social media, they are not out in the open. Thus they are "dark." This includes email, text and chat apps. The other reason it is called Dark Social: these communications methods are almost impossible to monitor. Website analytics or any dashboard can't measure it.
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How to Generate Leads with Twitter
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How to Generate Leads with Instagram
Recently, I talked about how social media is a valuable tool for your real estate brokerage, and how you can put it to work for you on Facebook. But the thing about a social media strategy is that it rarely focuses on one platform alone! Each social media network targets a different market, and can have a huge impact on your lead generation—which can have a huge impact on how many homes you and your agents sell. Today, let's have a look at one of the more recent social media platforms: Instagram.
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Best Instagram Post Ever
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How Brokerages Can Generate Leads with Facebook
Social media can be an effective tool for bringing leads to your brokerage's website, but it's important to know how to use it to your advantage! It can be a confusing world, especially if you're just getting into it, but it doesn't have to be a stressful situation. Over the next little while, we'll be looking at how you can take your social media lead generation game up a notch on a few different platforms—but for now, let's focus on Facebook. With over two billion users worldwide, Facebook is still the iconic face of social media. Its users encompass nearly every age group, engage with all kinds of businesses, and even use it to influence their buying decisions. Here's what you need to know about generating leads on Facebook!
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The 50/50 Social Media Strategy for Real Estate Agents and Brokers
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How to Turn Instagram Likes into Real Estate Sales
Are you looking for a great way to reach the young, growing Millennial demographic, which has quickly become the largest generation of current homebuyers? Do you want a digital medium, which is perfect for sharing photos, listings, tips, testimonials, and video content? Then Instagram is a great social network for marketing your real estate business. Ahead, we'll take a look at strategies for success on Instagram, along with what you can do to turn Instagram "likes" into real estate sales.
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Why Social Media Is Key to Your Pipeline
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Social Marketing Tips Clients 'Like'
Marketing on social media sites is integral for agents and brokers, yet many have only scratched the surface of their social media potential. In today's real estate marketing tips, we'll take a look at maximizing this potential, and how to get potential customers to 'like' you before they 'swipe left' on your brand. Seven Ways to Step-Up Your Social Marketing Game
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Think Outside the Box: Online Reputation Management Tips
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Is Your Real Estate Business Millennial Social or Anti-social?
Why is social media such a powerful real estate marketing tool? Start with demographics. Real estate shoppers from every generation rely on social media, and for the large, ever-growing Millennial generation, social media is simply a natural part of life. Millennials make up the largest generation of home buyers, so agents everywhere are working to connect with the Millennial generation through social media and other tech-friendly tools. Our team has the details on why social is so important, how to avoid being "anti-social," and how to build a social media presence that resonates with the largest modern real estate demographic.
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Social Media Influencers in Real Estate
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Social Media Metrics that Matter Most for Real Estate
In the modern age, marketing and measurement go hand-in-hand. Although this holds true for every industry and media outlet, professionals in the field of real estate are in a unique position to take advantage of the real-time marketing feedback benefits that social media can provide. Up-to-the-minute viewer/visitor data is built directly into all major social media sites, and if you aren't taking advantage of this data, you just aren't making the most of your digital marketing efforts. In short, you can spend all the time in the world to establish a broad social media presence and craft compelling content, but if you are receiving no information on the overall effectiveness of these marketing efforts, you may just be wasting your time. By keeping an eye on your social media stats, you can constantly adjust your marketing strategies to better reach your goals. The most important metrics for real estate pros to watch are...
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Determining the ROI of Social Media Marketing
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Get Ready to Celebrate Hispanic Heritage Month
September 15th through October 15th each year is Hispanic heritage month, a time to celebrate and pay tribute to the generations of Hispanic Americans who have influenced and enriched our history, culture, and communities. With September 15th fast approaching, now is the time to start thinking about how you can get involved.
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Using Twitter as a PR Tool
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Ultimate Guide to Content Curation
In 2016, there were approximately 3,424,971,237 Internet users worldwide – and the number is increasing rapidly. The billions (yes, BILLIONS!) of people that are on the Internet are doing all sorts of things from streaming movies, publishing blog posts, online shopping, scrolling through Facebook feeds, talking to friends across the ocean – the list truly can go on and on. A lot of these users are creating something – also known as "content" – to put on the Internet for others to see and engage with. Whether it's for personal or professional use, there's a high volume of content at our disposal at all times. However, with the average user demanding more content on a daily basis, it's hard, especially for businesses, to keep up. So, what do individuals and businesses do when they're too busy or out of ideas for fresh and unique content? Content curation. The ultimate move. Read on to learn more about why.
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5 Residential Real Estate Brokerages Tearing Up Twitter
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The Do's and Dont's of Instagram for Real Estate
Instagram is one of the most popular platforms in social media when it comes to the real estate industry, and there are some very good reasons why that's the case. The first is that Instagram is a highly visual medium, and real estate is a natural source for attractive, shareable photos. Just as importantly, Instagram is directly integrated with Facebook, which remains by far the most common, popular social media site on the planet. Success on Instagram may not be instant, but you can speed up the process dramatically by learning the "do's and don'ts" of Instagram for real estate.
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4 Brokerage Marketing Tools that Help Agents Succeed
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How to Use Social Media to Find New Agents
You already know that social media is a great place to promote your real estate business to clients, but did you know that it's also an excellent recruiting tool for finding talented new real estate agents to join your team? Real estate is a very social-friendly industry, and today most agents will have a presence on all of the major social sites. You can learn so much about a potential hire by visiting their social pages before an interview, and you can even use social sites like LinkedIn to recruit new agents directly. Now is the time to take a closer look at social media for real estate, and how it can be used to attract new talent for your real estate team.
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Fixing Real Estate with People and 2.0 Technology
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Snapchat for Real Estate? Probably Not, but Ideas Abound
If you have a teenager, you know all about Snapchat. Since the earliest days of social media, WAV Group has experimented with a host of social media platforms to discover opportunities for our clients. In lockstep, I have been snapping away. Haven't tried Snapchat for real estate marketing? Don't bother. Unless you are trying to keep up with your child or other Snapchat enthusiast, there is no place on Snanpchat for the real estate business. However, there are some marketing thoughts that may spark some creative strategic thinking. Scarcity and Urgency Snaps expire after 24 hours. This is an old marketing tactic called scarcity. If forces people to look at your snaps every day, and encourages you to post every day. You see this tactic used for pop-up sales and other events. We have observed the use of scarcity in real estate marketing with hot markets like San Francisco. The agent will take a listing, stage it, get all of the inspections and appraisals done, and truly package the property for a quick sale. The agent puts the listing in the MLS with remarks that say that the open house will be this Saturday and Sunday. All offers must be submitted by Wednesday at 5PM. The seller will review all offers Thursday and accept offer by Friday. Highest offer with cleanest contingencies will win.
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Facebook Ads for Real Estate, Part 3: Audience Targeting
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How to Use LinkedIn to Supercharge Your Business
We've spoken before about how to use social media for your small business. But we wanted to take a closer look at LinkedIn and how it can help your business. Here are tips on how to use LinkedIn to supercharge your business. Tips on How to Use LinkedIn for Your Business As a reminder, LinkedIn is a social network built around your professional networks. Whereas Facebook is geared around your friends and family, LinkedIn is built around work and business related news. Think of LinkedIn as the world's largest networking service. It's quite simple to connect with people you've done business with or want to do business with. For the self-employed and small business owners, LinkedIn can be a critical tool for finding new prospects. LinkedIn for Business Tip: Use Professional Photos and Titles It's quite common for customers or potential clients to do an Internet search of your name before signing a contract. LinkedIn is often one of the top results, so it pays to have a professional photo and title in your profile. You don't want to lose a deal because you have a silly photo. Likewise, maintain professional titles. You may consider yourself a "rockstar" or a "ninja" but that doesn't carry much weight with others. The goal of LinkedIn is to put your best professional foot forward—stick with standard titles that capture your responsibilities.
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How to Integrate Social Media and Your Real Estate Website
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New Ways to Use Pinterest to Build Your Real Estate Brand
You're familiar with Facebook, tight with Twitter and have learned to leverage LinkedIn. But have you taken the time to peruse Pinterest? While it doesn't have the massive user base of Facebook or Twitter, there is no doubt that Pinterest is one of the best sites for real estate social media marketing. The big reason why? Pinterest is one of the most visual of all social media sites and that makes it a natural fit for creative, social-savvy real estate professionals. Pin to Win: Pinterest Tips for Real Estate Social Media Pinterest basically works like a digital bulletin board, but with a social media twist. You can create multiple boards using the same account, and fill them with videos, vivid images and content. So you might create one board for neighborhood info, one for real estate tips and one for interior design inspiration. Just as with any social site, the goal is to share your best content, get people talking and engage with your audience in a meaningful way. Share More Than Listings – Filling your page with nothing but listings is one of the easiest ways to turn off your audience on any social media site because social users prefer engagement to advertisement. There will be plenty of good opportunities to weave remarkable listings into your Pinterest content—the key is to avoid overdoing it and make sure you balance things out with other types of content. Introduce Your Team – Your real estate team is one of your greatest assets, so why not give them a little screen time? Pinning images and brief bios of your team is a great way to make an introduction, and helps your audience connect with your brand on a personal level.
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Out with the Old, in with New Social Networks and Features!
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The Results of Digital Engagement Part II: Redefy
Welcome to the second part of our series: The Results of Digital Engagement. If you missed the first part of the series, you can find it here. In this installment, we explore the first of three companies using digital engagement to increase new business. Redefy is changing the way homes are sold with a flat fee real estate model. They use the engagement in two ways: the first is through their social media marketing and the second is by keeping home buyers and sellers engaged over a long period of time. Business Challenge: need to drive better qualified leads through their social media marketing The social marketing media is enhanced with digital engagement in a three-part process: Drive traffic from social media marketing to a landing page Pull leads through a qualification quiz to find out where they are in the buying or selling process Send leads a custom property report with the agent's contact information Impact on Business Redefy had 180 people click through their social media marketing to the landing page. They cultivated 49 leads in four weeks that they described as high quality with a "significant portion looking to transact within 1-3 months."
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Facebook for Sellers: Concrete Ideas for Closings Using Facebook's Ad Manager
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Facebook Advertising and Seller Lead Generation
Tuesday, March 14, 2017 at 10:00 AM PDT You will learn how to use the tools in Listings-to-Leads to: How to market listings on Facebook for buyer and seller leads. How to advertise on Facebook for Seller Leads. Other tips on using social media, email, blogs and more to generate seller leads. Register now!
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Leverage Facebook Messenger for Lead Generation and Conversion
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Am I Doing This Right? 4 Social Media Best Practices for Your Business
So, you've signed up for Twitter, or Instagram, or even Snapchat, and you're staring at your phone or your computer screen wondering what the heck you're supposed to do next or how you should utilize each platform—especially when it comes to your business. We're here to tell you that when it comes to social media and figuring out the best practices, the etiquette, and the best way to utilize it for business marketing, you're not alone in feeling confused or bewildered. The world of social media has become a wild one and figuring out where you fit in on each platform can be a daunting task that might even turn you off from using it all together. But before you go running away from even trying your hand at it, we've got a few best practices you should follow to stay on track, especially if you'll be utilizing social media for your business. Take it step by step—no one becomes a social media mastermind in a single day; just like anything else in your business, it needs to be built up. We've lined up the four best practices for getting your business up and running on social media, because at the end of the day, the online community is where more and more people are turning to discover more about the businesses they love—and you don't want to be 'unsearchable' in this day and age. 1. Defining your purpose: Why are you on social media anyway? Before you post a single thing, you need to figure out exactly what platforms you'll be using and why you're using them. If you're already an experienced Facebook-er, this could be your chance to expand your horizons into setting up a business profile and tackling building out your network there. It could also be a great chance to tackle another platform you may not have tried yet, like Twitter or LinkedIn. If you want to expand your business and professional network, then LinkedIn is the right place for you. But if you want to easily build up an online presence and interact more with your customers, then Facebook could be the right avenue. Many people are starting to turn to social media as their news source, so keep that in mind when you're determining your purpose for each platform. Facebook is one of the most popular platforms that online folks use to get their news and information, so what does that mean for the information and value you can share on the platform?
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Demystifying 5 Social Media Myths
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Get Better Leads from Facebook
The first five steps we took to generate 8,000 qualified real estate leads in three months—just using Facebook: 1) Set Up a Facebook Business Page Ninety-one percent of real estate agents use social media to promote their business, according to Contactually. Facebook advertising is a valuable lead generation tool, but unless you're taking a methodical approach, it can be hard to monitor, track, and optimize your campaigns for the best returns. Onboard has developed a data-driven engagement system that includes social media marketing. Through our experience helping clients generate real estate leads from social media, we have curated some key best practices in Facebook lead generation. In this eBook, we review what we've learned and include specifics from a three-month campaign we did with a regional brokerage that yielded over 8,000 qualified leads. You want to run your Facebook advertising from your business account, not your personal account. Most of you probably already have a Facebook business page, but if you don't, it's very easy to set up. You just need a name, profile photo, cover photo and a call to action. You also have the option of converting a profile page to a business page. This is an easy guide to get started.
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How a Black Sheep Transformed His Personal Brand into a Successful Brokerage
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How to #Hashtag the Right Way
Being active on social media is extremely important these days. You need to tweet, tag, like and share to be known in your social media circle. I have seen a lot of people struggle with finding their niche; some people like Facebook but others love Instagram. Personally, I love Twitter. In one of our previous posts, we spoke about using social media the right way – a successful social media strategy can put your brokerage in front of your target audience. One common challenge that everyone faces is the hashtag. Here is a cool infographic published by Entrepreneur.com that will help you understand how to hashtag the right way.
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Using Your Social Networks to Expand Your Global Reach
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SEO 101: Using Social Networking to Boost Website Traffic
On its own, writing stellar content for your real estate site isn't going to make any money for you. You'll need to figure out a way to attract potential clients to your website, who can be converted into dollars. This should be the ultimate goal of every business. SEO stands for search engine optimization and it's exactly what it sounds like. It's how optimized your blog or your website is for the search engines that are crawling it when someone types in a search query. It's a huge factor in making sure you get traffic to your site and, more specifically, that it's the right kind of traffic—people who are looking for you to solve their problems. If your real estate website isn't generating a profit, then you need to ask yourself some hard questions – what benefit does it really have for your business? No need to panic if you are still waiting for a breakthrough. I'll cover some of the most important SEO factors and some hands-on techniques that you can put to use right away to increase the traffic to your website. Promotion Is King One way to promote your website is by paying for online ads in hope of snatching a client once they land on your page. This model can be a huge money pit. But as soon as you stop paying for online ads, usually the traffic to your site drops like a rock. Frustratingly, it cost me more to lure people to my website than the revenue that they brought in. This was the time when I decided that I was done with paying for traffic and that I wanted people to be organically interested in my website. My favorite and most rewarding solution to paid marketing is content marketing or blogging. While it is easier said than done to "just create great content," it's possible to build on that concept. The truth is that there is way more to SEO than just writing content. One piece of the puzzle is that you'll need to get others' attention by proactively positioning your articles to be seen by them. It's really no different from dating. You can be the best looking person with all sorts of positive attributes. But if you never leave your home, it's going to be hard to meet other people for a date!
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The Convergence of PR, Traditional Media and Social Media
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How to Use Facebook for Your Brokerage: 4 Tips for Success
Facebook for brokerages can be a powerful tool. But don't just use it for the sake of using it. Really think about the end results you want to drive from Facebook and then dedicate the time and resources accordingly. 1. Create and Manage Your Page The first step on how to use Facebook for your business is to claim and manage your page. If you haven't set up a page, here's a quick tutorial: Go to this page (you'll have to be logged into your Facebook account) and select the type of business you're in and fill out the appropriate details. Finish your "About" Section with 2-3 sentences that best describe your business. Don't forget to put a link to your website, if you have one. Upload a profile picture that you want to represent the business. The ideal size is 180 x 180 pixels, but nearly any square photo will do. I recommend making it as clear and good looking as possible. Add a cover photo. The official photo dimensions are 851 x 315 pixels but you can crop any wide-angle photo you may want. This is the larger photo that will greet visitors when they visit your page. Start sharing content. If you need to claim your page, you can do that here. If somebody else has created a page for your business and is in violation of your intellectual property or trademark, you can make a complaint here.
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5 Steps to Upgrading Your Instagram to Business
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Using Targeted Facebook Ads to Fill Your Pipeline (9/29)
Thursday, September 29, 2016 at 2:00 PM PDT What if you could predict when someone may be ready to buy or sell a home and target those people to fill your lead pipeline? With Facebook, you can! Join us to learn how you can leverage Facebook to create targeted ads to reach your ideal audience and generate leads. In this 30 minute webinar, you'll learn: How to use specific life events to target potential buyers and sellers Tips for capturing and converting a greater percentage of these online leads Register now!
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Facebook Lead Generation for Agents and Offices (9/20)
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How Data Mining Makes Facebook the Most Cost Effective Advertising Channel
Facebook is a treasure chest when it comes to identifying potential sellers and buyers to advertise to. Facebook will help you figure out a person's location, age, marital status, company, position, salary and, believe it or not, even if they are likely to move. How do they do this? It's easy: data mining. Since the birth of social media, we've all become accustomed to over-sharing just about everything online. While Facebook doesn't necessarily care about the photo you posted of your amazing steak at Delmonico, they certainly are listening and cataloging everything else you are writing about. For instance, what about that new work promotion a friend posted about? What about the ultrasound that shows "It's a girl"? What about that job position your cousin just got and was so excited to tell everyone about? Yup. They are tracking all of that. So if you have access to a platform that is cataloging the life events of every single prospect you have in your marketplace, and pointing you directly to others that fit into the category of your "perfect client," why are you still refusing to advertise on Facebook? Frankly, given the cost of even hiring a marketing firm to run your ad campaigns versus other traditional forms of real estate marketing out there, I find it almost impossible to figure out why EVERY agent or broker doesn't have some sort of advertising strategy on the Facebook platform. If we can agree that the prospect of getting way more for way less is a compelling argument, let's examine two fantastic reasons that Facebook should be a part of your marketing campaign strategy.
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Using Targeted Facebook Ads to Fill Your Pipeline (9/8)
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Facebook Lead Generation for Agents and Offices (9/6)
Tuesday, September 6, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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Social Networks vs. Local Expertise: A New Challenge for Brokerages
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Inman Connect: Envisioning Tomorrow – Not Your Same Old Future
Inman Connect in San Francisco is the industry's biggest and splashiest showcase for the latest and greatest in real estate technologies and practices, and it just keeps getting better. Over the past two decades, an amazingly long list of the game-changing real estate technologies, management practices and productivity products, which are currently impacting the American real estate experience at all levels, can trace their first public exposure to various Inman Connect programs. The driving force behind the Inman Connect program is, of course, award winning Inman News publisher Brad Inman. For a few weeks each summer for the past 20 years, he has transitioned from media executive to center stage impresario. His efforts have created an attendee experience that floats somewhere between a Woodstock festival for technology groupies, an Academy Awards show for the serious industry guru, and a mental Olympics for attendees who just can't get enough of their favorite drug called innovation. Inman Connect has also become the place for over 2000 of the industry's challengers, aspirants, survivors and elite to meet, greet and evolve their professional relationships. During each event, significant personal interactions take place and important enterprise and developmental relationships are created. For would-be technical stars, Inman Connect is clearly the place to be discovered.
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Facebook Lead Generation for Agents and Offices (8/23)
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Top 10 Real Estate Influencers to Follow on Instagram Now
For those real estate professionals looking to expand their following on Instagram, your best first step may be to go check out the pros and see what they post and how they run their account. There are 300 million daily active Instagram users and if you search #RealEstate on Instagram, you'll find over 4 million posts tagged with it, meaning there are plenty of folks out there utilizing Instagram for their real estate needs. It's a great outlet to share both your business and your life with your network. So what's the next step? If you're not already on Instagram, then check out our quick start guide here to getting signed in and setting up your profile. Once you've got that all done, you've got to build up both your followers and your following. Start by amping up who you're following and the rest will come from there. Give our list a try and watch as your Instagram feed is immediately enhanced. Not only will it help in giving you some major inspiration for your own account, but it's an immediate link into the real estate social media community. It's a great way to network a little with other agents and brokers outside of your area, while building up that ever-important online presence for the sake of your clients and future clients. 1. Fredrik Eklund: @fredrikeklundny (697k followers) Who are they? Fredrik Eklund is a real estate broker from the prestigious New York City real estate firm, Douglas Elliman. He has succeeded not only in the US real estate industry but also in Scandinavia where he founded his own real estate company, which employs over 50 people at three offices. Outside of work, he stars in the television show Million Dollar Listing New York on Bravo, and he has written and published a book, The Sell: The Secrets of Selling Anything to Anyone. What do they share? Fredrik shares mostly posts that peek into his celebrity lifestyle, with other posts focusing on real estate and architecture in New York City's Manhattan. Often Fredrik posts a listing on his account. Why follow them? Feel like a celebrity with Fredrik's stunning posts.
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How to Use Snapchat to Connect with Millennial Buyers
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Facebook Campaign Templates and Checklists for Real Estate (8/4)
Thursday, August 4, 2016 at 9:00 AM PDT This year at our brokerage in Austin, Texas, we've taken our Facebook marketing efforts to new heights... and the results have been awesome! In fact, with just 3 simple Facebook campaigns any agent can use, we've been able to find more new customers than ever before AND we've turned our open listings pages into the most popular pages on our website! If you want to learn the exact 3 Facebook campaigns we used to get these results AND how to find new customers, stay in touch, and promote your listings like a pro on Facebook, join us this for our live training webinar. Here's what you will learn: Facebook marketing best practices, featuring our top lead generation strategies and tactics Step-by-step examples of the 3 highly-effective Facebook campaigns we're using RIGHT NOW in our brokerage to generate a ton of new leads! You'll learn how to use Facebook the exact same way we've used it to DOUBLE traffic to our website and open listings pages How we're using Facebook to become a listing leader in our market, and how you can too! Register now!
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Facebook Lead Generation for Agents and Offices (8/9)
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Facebook Lead Generation for Agents and Offices (8/16)
Tuesday, August 16, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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Demystifying Facebook Advertising: How to Turn Ads Into Leads (8/2)
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5 Steps to Finding Your Instagram Fame
"Instafamous," a term used mainly by Millennials, describes those with a high Instagram presence, determined by the number of likes and followers. Although it has only been around for only five years, Instagram is the world's most popular social media, only second to Facebook and its 1.654 billion active users. With the mobile industry still growing, Instagram has yet to hit its full potential. Last month, Instagram's active monthly user count surpassed 500 million, with more than 300 million using Instagram daily. More than 95 million posts are uploaded daily along with 4.2 billion likes daily, and 80% of Instagram users are outside of the United States. Over 50% of Fortune 500 companies use Instagram actively to promote their brand. These numbers are hard to ignore, and if you or your company are not using this social medium, you're missing out on a significant marketing opportunity. Instagram is brilliant for marketing, primarily due to the platform's focus and simplicity. Unlike other social media platforms, Instagram posts can only be photographs or videos, both set to certain size and time limits. This emphasis on visual media is not only attractive for professional photographers but also for the greater public, as the 4.2 billion daily likes on photos indicate. The old saying that a picture speaks a thousand words has been the root of Instagram and its rise. With a new, enhanced white themed background and menu buttons, the user's eyes are more focused on a profile's posts within Instagram itself; the images pop and help attract attention to the content of each post. Instagram's uniformity and simplicity also help users easily compare posts and profiles side-by-side. As a result, competition for followers and likes run high. Many people go to Instagram to check out a brand or company's profile or even use it as a means to scope out a potential real estate agent or service provider. Simply put, it's worthwhile to start establishing an Instagram presence for yourself and your business.
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Facebook Lead Generation for Agents and Offices (7/19)
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3 Ways to Use Data You Have Today to Better Understand Your Customers
If you have an effective real estate website, it will engage visitors, guide them through their buying or selling process, and ultimately convert those visitors to prospects for your agents. But what if your website could do even more? What if your site and the tools you use to drive people to your site could inform you about the thoughts, desires, and values of your future customers? Websites don't have to be one-sided. If you really start to understand how people interact with your company online, you can access a wealth of information that will help your agents prioritize leads and close more deals. 1) Analytics Use web analytics to gain insight on how people find and interact with your website. Analytics can be overwhelming – there's too much information here. But if you look at just a couple of key indicators, they can help you prioritize messaging, segment your visitors by interests for more effective outreach, and ultimately increase conversions. Hot Days: Identify which days of the week are most active. These are the days your customers are telling you they are interested in thinking about their future home. New versus Returning: You can easily break down this information based on new or returning visitors. Returning visitors may be deeper in the sales cycle and might have different tendencies. Demographics: Who's viewing your website? Using analytics, you can determine the location, age, and gender of your viewer. Understanding your demographic is essential to curating and targeting your message. Interaction: Using analytics, you can see what pages people stop on, and for how long, their navigation history, and with what kind of device (e.g. mobile/desktop, Windows/Mac, Chrome/Firefox). This kind of data is invaluable in customizing and optimizing the value of your website.
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Are You Ready for the Next Big Thing in Social Media?
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Facebook Lead Generation for Agents and Offices (7/12)
Tuesday, July 12, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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Facebook Lead Generation for Agents and Offices (7/5)
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Let's Grow Your Business With Facebook's Marketing Tools (6/30)
Thursday, June 30, 2016 at 9:00 AM PDT Facebook is now the most excellent tool for agents who want more out of their business each month. So let's grow your business immediately with the most current and effective Facebook strategies, tips and real-world examples you can use right away. We've been fine-tuning our new Facebook marketing strategies at our brokerage in Austin, TX and are already seeing tremendous results this Summer season! If you want to learn the exact tips and see the real-world examples we're using to get better results, join us for an exclusive training event. Here's just some of what you can tune in and learn this Thursday: MAJOR UPDATES Facebook has made to what information it chooses to share with your sphere, PLUS what you can do to get your messages seen so you can connect with those likely to do business with you! How to use Facebook's business and marketing tools to expand your Digital Sphere of Influence so that you can generate more qualified opportunities and contacts. Demonstration-style instruction on how you can run simple ads to grow your business database using Facebook's low-cost advertising and promotion tools. You'll get REAL examples of what you can do to get your message and the value your business has to offer in front of more contacts, clients, and fans... so that you can organically grow your referred business. Got questions about using Facebook's business and marketing tools for real estate? There will be an extensive Q&A session to answer all your toughest questions! Register now!
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Setting Up Your LinkedIn for Success
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Facebook Lead Generation for Agents and Offices (6/28)
Tuesday, June 28, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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Facebook Marketing for Real Estate (6/22)
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What Questions You Should Ask to Help Drive Your Real Estate Marketing Plan
Online marketing is a vital tool for success in today's connected real estate market, but it's easy to feel a bit overwhelmed if you're just starting out with your online marketing plan. There are acronyms galore, new terms to learn, and tools to discover, so it's important to pick a marketing team that keeps you informed. Developing effective online real estate marketing strategies and choosing the right team to implement them starts with asking the right questions. We've put together a collection of questions that will help you pick the right marketing strategies for your agency. We'll cover some of the key basics, but be sure to add your own questions to the list, too! Who is my target audience? Choosing the right marketing tools starts with understanding your audience, so your real estate experience gives you a head start with this question. If you cater to high-end, luxury home buyers, you'll want your online marketing to strike a different tone than you'd use to catch the eye of bargain hunters. A general idea of your audience is perfectly fine to get started, because online marketing is adaptable. You can always get more specific as you learn which tools work best for your business. What is search engine optimization (SEO), and do I need it? SEO is one of the most important online marketing tools, but it can also be one of the most intimidating for those new to online marketing. The basic idea is that your marketing team will optimize your website, blog, and marketing materials to ensure a high ranking in search results. Landing on the first page of Google search results is key to reaching a wide audience, so SEO is one online marketing tool that every real estate agency needs.
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Master Tips On Using Instagram To Sell Homes
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Facebook Lead Generation for Agents and Offices (6/14)
Tuesday, June 14, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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Why Your Facebook Video Ads Should Be Silent
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Facebook Lead Generation for Agents and Offices (5/31)
Tuesday, May 31, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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Why Your Facebook Marketing Fails YOU! (5/26)
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Is Facebook Really Taking on Yelp And Angie's List?
In mid-December 2015, articles started popping up on the web talking about a new initiative on Facebook called "Facebook Professional Services." Word is that Facebook set this new "feature" live sometime in November 2015, but made no blog posts or announcements about it. Recently, there have been quite a few articles written describing what Facebook Professional Services is, so I won't try to explain what it is. However, I do want to discuss if you should even care about this right now. Before getting started, here is a link to an article that does a pretty good job explaining what Facebook Professional Services is right now. It's worth taking a few minutes and reading that article so you have an understanding of what's going on. So, should you care about Facebook Professional Services? Yes. I'm putting Facebook Professional Services in the same category as Google+ when it first launched. It might go somewhere and it might not. But, Facebook is big enough that you should take the time to pay attention to this and take advantage of it.
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[Infographic] Spring Clean Your Social Media Presence in 4 Easy Steps!
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Social Networking Not Working?
Social networking means different things to different people. In real estate, it can be the way that agents and brands stay connected to companies, or something that consumes a lot of time, effort, and money without producing any results. It is probably a little bit of both. Social networking does not really seem to be working in terms of being an effective marketing tactic. Most brands have languishing pages that are not being curated and mended on a regular basis. Even social media profiles that are being professionally maintained do not seem to be generating great results. We have landed on one thing that works for brokers. Step back and listen more. Listen to conversations on social media and join discussions in a supportive way. Flatter people you know by sharing the content that they are posting. Moreover, let consumers share content on your site to their Facebook page.
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The Top 10 Real Estate Influencers on Twitter
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Protect Your Content Now
My 13-year-old daughter provided me with a raw lesson in digital rights management yesterday. It is a pretty simple lesson really – do not let others build their business using your content, at your expense. Background Like for every 13 year old, social media is a thing. Thirteen is the minimum age to open an account on Facebook, Twitter, Instagram, Pinterest, Tumblr, Kik, and SnapChat. You need to be 18 for YouTube, but a 13-year-old can sign up with a parent’s permission. For those of you who know me well, you know that my daughter already has a social media following that is the envy of even the largest real estate firms in America. Today, my 13 year old has just under 10,000 subscribers on YouTube and more than 1.1 million views. Contrast that with Century 21 – 4865 subscribers, 450k views. RE/MAX is edging her out with 13,000 subscribers and 1.9 million views. One of the stunning observations here is that many brands–franchise brands, brokerage brands, MLS brands, and association of REALTOR® brands–cannot get the people that work with them to subscribe on social media. It begs the question, why would a consumer have interest if a real estate agent does not? The official Century 21 Instagram page has 7449 followers and many of the posts do not eclipse 50 likes. My 13 year old has 14,000 followers and her average post gets 500 to 900 likes.
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