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Dealing with Squatters: How to Ask Them to Leave
So, you've calmed an agitated squatter in the home you're showing. What's the next step to take in order to show the listing without provoking a confrontation? Watch this week's episode of 'Real Answers' to find out. In the video above, you'll learn: How to safely give squatters options to leave so you can show the home What to say if they choose not to leave Why respect and appreciation for the squatter and their decision are key Why you should never issue ultimatums if you want to stay safe Sample scripts you can use throughout the interaction
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Dealing with Squatters: How to Calm an Agitated Person
So the home you're showing has a squatter, and the squatter not only won't leave the property, but the situation seems to be headed toward a confrontation. What can you do de-escalate the situation? Watch this week's episode of "Real Answers" to find out: The body language to use to show squatters that you're not a threat Why you should validate the squatters feelings, even if you don't agree with them A sample script to use to talk down an agitated squatter Once you've calmed the squatter and de-escalated the situation, it's time to take the next step. What's that? Find out in next week's episode of Real Answers!  
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Dealing with Squatters: Avoiding Confrontation During a Showing
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How to Show a Vacant Property Safely, Part 2
We know that vacant homes are convenient to show--but they can also be dangerous if occupied by squatters. Last week, we learned how to check for squatters around the exterior of the house. Now, it's time to go inside. What should you do if you know (or are unsure) that squatters ARE present? It's all about psychology! Watch the video above to learn: What to do when you first open the door Why respect is the name of the game, even if they're there illegally A script for speaking to squatters and defusing a potentially tense situation How and why you should offer squatters ample time to leave before a showing--and even a gift!  
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How to Show a Vacant Property Safely, Part 1
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Safe Selling: Reading the Predator, Part 2
What are the signs that a prospect is gearing up to attack you? It's all about the adrenaline, and the physical and verbal signs that adrenaline is surging in a would-be attacker's body. So why are the signs of rising adrenaline important to look out for? Because it's the body hormone that's released when a predator is preparing to attack--and if you see the signs of an adrenaline surge, it's time to get out NOW. Watch the video above to learn: The nonverbal changes to look out for How a predator's voice changes prior to an attack, and why What to look for when a predator is trying to cover up adrenaline surge symptoms
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Safe Selling: Showing Prep Tips for When You Can't Arrive Early
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Safe Selling: Stay Out of Outbuildings!
It's one of the simplest, yet most crucial of safety rules to follow when showing a home: Stay out of outbuildings! Even though plenty of properties have structures like detached garages and sheds--and even though many buyers will be interested in seeing them--NEVER go in. So what should an agent do instead? Check out this week's Safe Selling video to find out! Watch the video above to learn: Why outbuildings are a hazard for agents and an opportunity for predators How to physically position yourself when showing outbuildings What to say to clients when they want to see an outside structure And more!
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Safe Selling: Easy Tricks for Navigating Stairs
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Safe Selling: Opening a Lockbox and Door
Never turn your back on a client... and we mean that literally. To prevent finding yourself in a vulnerable situation with a prospect, we know to never physically turn away from them. But what should you do in times where that seems inevitable--like opening a lockbox or door? In this week's Safe Selling video, we talk about just that. Watch the video above to learn: Precisely how to stand so that you can open a lockbox while still being able to see the client How to open a door and walk through so that your back is never to the client How to come off as warm and welcoming when opening door or lockboxes, rather than awkward or standoffish.
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Safe Selling: Dealing with the Dangers of Master Suites
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Safe Selling: Why Bedrooms Are a Danger Zone During Showings
As an agent, you've heard it a hundred times: don't go into the basement or attic during a showing because you can easily get trapped and assaulted by unsavory prospects. While that seems like a no-brainer, there's another place in the house that you need to be cautious about--and for very similar reasons. That place? Bedrooms! In this week's Safe Selling video, we break down why bedrooms are a danger zone for agents during a showing. Watch the video above to learn: The two major reasons that bedrooms are unsafe for agents Why bedrooms are ideal for carrying out an attack What to do when a client has a question about a bedroom Where to safely stand when a client is viewing a bedroom
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Safe Selling: Quick Hack for Keeping a Safe Distance from Prospects at a Showing
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Safe Selling: The 'No Influence' Sales Strategy
Here's something you can try on your next showing: the 'No Influence' sales strategy. It's a showing technique you can use to keep yourself safe from potential predators--all while making legitimate prospects feel like a million bucks. From childhood, we're taught to make others comfortable in our presence, and as Realtors, a certain interpersonal ease is important in building a thriving client base. Because of this, too many agents ignore their gut instincts to protect themselves during in-person interactions with new prospects. They fear alienating a prospect by making them uncomfortable. The No Influence technique lets agents seem every inch the gracious guide during a showing. Meanwhile, behind the scenes, this strategy actually allows agents to subtly position themselves in a protective manner during showings. Check out this week's Safe Selling video to learn more about this technique. Watch the video above to: Get a script to use with prospects during the home tour Learn why this technique pleases legit buyers and deflates predators
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Safe Selling: Why You Should Take the (Literal) High Ground
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Safe Selling: How to Maximize Your Visibility During a Showing
The appointment is set, and you've just arrived ahead of your prospect for a showing. Beyond previewing the home to learn its layout and features, this is the perfect time to prepare the listing so that you're safe during the showing. How? As we've learned, the first step is to open all the blinds and turn on all the lights so that neighbors can see in. The next step? "Blocking" your presentation. "Blocking" is a theatrical term that means planning where you're going to stand. In the case of real estate, that means planning where you're going to stand during different segments of your showing presentation. Watch the video above to learn: Why windows are your key to staying safe Why it's important not to stand somewhere you can't be seen from the outside of the listing The red flag that predators may display when you've denied them an opportunity to attack
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Safe Selling: 4 Times You Should ALWAYS Have a Showing Buddy
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Safe Selling: The 3 Things You Should Do to Prepare a Home for a Showing
All the world's a stage--as should be the home you're showing to a new prospect. We don't mean a "stage" in the sense of everything being picture perfect (although that helps). Rather, we mean that, for safety purposes, a listing should be treated like a stage where the outside world can see inside in case something goes wrong. As we know, predators who target real estate agents aim to isolate them where agents can't be seen or heard. By increasing visibility into a listing during a showing, you increase the odds of staying safe and even deterring an attack. Watch the video above to learn: The three things you should do to prepare a listing for maximum safety during a showing Why it's important that neighbors and passersby can see or hear you during a showing How doing the three things above help to foil a predator's plan
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Is Real Estate Foot Traffic Disappearing?
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Safe Selling: Is Your Prospect Actually a Thief? How to Tell
 Did you know that a prospective buyer who 'dust checks' a window may really be a thief who's planning to burglarize the listing later? That's just one of the many behaviors thieves display that--if you know what to look for--can give them away as criminals. Last week, we touched briefly on how to identify thieves during a home tour, and we showed you a scam called "The Couple's Play." This week, we're diving deeper by highlighting some of the most common behaviors thieves display during a showing. Watch the video above to learn: Why single buyers are more likely to be burglars How thieves use a 'dust check' to unlock windows for later reentry The type of photo a prospect takes that fingers them as a likely thief Questions to look out for that indicate your prospect may intend to burglarize the home later Tune in next week when we'll learn more about staying safe on the job!  
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Amazon Automates the Open House
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How to Narrow Your Buyer's Choices and Reduce Showings Before Even Leaving the Office
Tired of driving drudgery? We've got the buyer's agent tips you need to put a stop to those endless showings. Clients may love looking at houses, but you deserve to live a life outside the office. How Can You Cut Down on the Property Parade? We'll look at common scenarios, and workarounds that are friendly but firm for putting an end to unnecessary showings in these real estate buyer's agent tips:
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Realtor Safety: Preparing a Home for a Showing
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10 Must-Read Ideas for Your Next Open House
It's open house season! It's exciting and traumatizing all at once. So much to do, so many shoe covers to put on. It also means it's time to think outside the box when drawing people in and forcing them to stay. And by forcing, we don't mean tying them to the chairs, that would be illegal. We mean enticing them to stay so well they'll want to buy the home and stay forever. Here are 10 wacky, awesome ideas for your next open house:
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3 Must-have Handouts for Your Next Open House
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Are Your Open Houses Just Seller-Pleasing Tools?
Take a survey of Realtors asking their attitude about real estate open houses and you'll get responses across the board from "hate them" to "they're great." It's really the wrong question to ask. More appropriate is, "Do you get new business from your open houses?" Statistics show time and again that only a tiny percentage of homes sell because of an open house, so what are we trying to accomplish other than to make our sellers feel good?
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Quick Tip: Pair These 2 Tools to Automate Showing Feedback Requests
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Real Estate Lead Conversion: 6 Tips for Getting More Appointments
As a real estate agent, there are two paths you can take to grow your business: As a marketing professional, you can increase lead spend or change the source to generate more leads.  A pile of leads is not a goldmine, however, until you convert your leads to appointments. As a sales professional, you can grow your business by improving conversions or by leveraging your existing sphere of influence.
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The Ultimate Open House Strategy
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Open House Pros and Cons for Real Estate Agents
"Should I host an open house for my client?" It's a question that nearly every real estate agent asks at some point in their career. Yet, there never seems to be a clear answer. Open house pros and cons have been debated among industry experts for years, and both sides have valid points. Many factors should be considered, including your client's needs, where the house is located and your marketing plan for the home. But to help make your decision, here are some open house pros and cons.
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The Benefits of Home Staging: An Influential Tool to Decrease Time on Market
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Friday Freebie: Brandable Property Showing Checklist for Your Buyers
So your buyers (mostly) know what they want in a home—but do they remember which homes matched their criteria after they tour them? After seeing a dozen or so houses, it may all start to blend together in your clients' minds. Which house was it again that had the great master suite, but an underwhelming kitchen? Or was it a great kitchen but an underwhelming master bedroom? Whatever the case, it sounds like your clients need a little help with keeping all the properties they see straight. This week, we're highlighting a free checklist, brandable to you, that can help. Brandable House Hunting Checklist, courtesy of Homes.com
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How to Win More Leads at Your Next Open House
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3 Steps to Hosting the Best Open House
It's no secret that hosting an open house is one of the keys to selling a home – the more people the see it, the more exposure, and better chance that'll someone will grab it. But have you thought about how important it is for you, the Realtor, to host an open house? Not only is this a crucial chance for the younger or greener agents to get a shot at getting into the real estate game, but it's one of the best ways to start building up relationships with buyers and potential leads on the market. Just an open house in itself can be a daunting task, let alone having to worry about capturing every lead and building a relationship with everyone who steps through the front door. Don't worry, it's a far simpler task than it may seem; it will be well worth it in the end. Don't forget, 48 percent of home purchases come about because of an open house, and agents on average get about 50 percent more business from open houses than online leads—both excellent arguments for mastering the art of the open house. Your best open house starts here... Ask any Realtor, the most important aspect of holding an open house is capturing leads—that is, outside of selling the home, of course. More often than not, the people that come to open houses aren't necessarily ready right then and there to write a check, and may not be for a while. So, why even pay attention to those obvious cold leads at your open house, right? Wrong! Keep it personal As with any sale in your pipeline, you can probably break out the visitors to your open house into the three categories of hot leads, warm leads, and cold leads. Hot Leads - Picture your hot leads as the just-married couple who walk into the house like they already own it. They're taking measurements and planning where to hang their favorite painting and what the best place is for their TV in the living room. Warm Leads - These are the folks that are ready to make a purchase. They may have recently been approved for a loan or mortgage, but they're not quite sure of what they want yet. They're coming to your open house an in effort to figure just that out. Cold Leads - Here's the group you may be quick to disregard, but we urge you to treat them as equals to that hot lead! The thing is, 48 percent of buyers or leads are going to open houses purely for the informational aspect. You need to maximize your engagement with them into something that'll last well beyond the open house.
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The One Thing You Need to Know About Open House Signs
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SentriLock Adds New Mobile Agent Safety Feature
Lockbox provider SentriLock's mobile app now offers an agent safety feature. Officially launched in October, the new update to the SentriSmart mobile app alerts others when an agent is in a potentially dangerous situation. How It Works When an agent uses SentriSmart to open the lockbox, the application begins tracking the time and sends a request for a status update every 15 minutes. The Realtor has the option of clicking on their mobile device to either reset the next status request for 15 minutes later, stopping the status requests, or sending an alert. If the agent doesn't respond at all, an automated emergency safety alert goes out to designated contacts, including colleagues, family and friends to inform them of a potential problem so they can provide assistance. "The key difference in the functionality of the SentriSmart safety application compared to others is that it requires no other action by the agent to have the alert set. It goes automatically when agent opens the lockbox," explains Greg Sheldon, CEO of SentriLock. Sheldon also notes that the app feature is a free add-on benefit for Realtors who are already using the SentriSmart application. Realtors can update their mobile application to the newest version, which includes the new safety feature, through either the Apple or Google Play stores online.
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Spooky Encounters of the Real Estate Kind: 6 True Tales of Terror
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Using RPR® to Ensure a Successful Buyer’s Tour: Preparation is Key (10/10)
Monday, October 10, 2016 at 12:00 PM PDT There are several, simple yet highly rewarding steps a REALTOR® can take to ensure a successful buyer's tour. From complete and accurate preparation, to mapping out the tour, and finally following-up with decision-prompting data, RPR® has all of your business-building bases covered. Join this free workshop to learn how to use RPR to create and manage a productive buyer tour. You will learn how to: Establish buyer need and expectation, and then confidently educate him/her on what the local market brings to bear Conduct a thorough property search by active, pending and sold listings; distressed properties, neighborhoods, schools, distance, and more Generate an attention-grabbing report for each of the properties on your tour, complete with your contact information, photos, and basic facts about the listing Create a follow-up email strategy using advanced RPR reports for enhanced information sharing Scope out those last-minute property sightings using the RPR app, including FSBOs Register now!
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New SentriLock and Homesnap Integration Helps Agents Shine During Showings
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6 Proven Steps to Set Up More Appointments by Phone
Sometimes gaining new clients can be difficult by phone since you can't always get the same connection you do in person. Fortunately, Coach Tom Ferry is back with his secrets to wowing everyone you speak to by phone and getting them to come in for a meeting. Tip number 4 will change everything for you!
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10 Actionable Tips for Booking More Real Estate Appointments
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Using RPR® to Ensure a Successful Buyer’s Tour: Preparation is Key (7/19)
Tuesday, July 19, 2016 at 8:00 AM PDT There are several, simple yet highly rewarding steps a REALTOR® can take to ensure a successful buyer's tour. From complete and accurate preparation, to mapping out the tour, and finally following-up with decision-prompting data, RPR® has all of your business-building bases covered. Join this free workshop to learn how to use RPR to create and manage a productive buyer tour. You will learn how to: Establish buyer need and expectation, and then confidently educate him/her on what the local market brings to bear Conduct a thorough property search by active, pending and sold listings; distressed properties, neighborhoods, schools, distance, and more Generate an attention-grabbing report for each of the properties on your tour, complete with your contact information, photos, and basic facts about the listing Create a follow-up email strategy using advanced RPR reports for enhanced information sharing Scope out those last-minute property sightings using the RPR app, including FSBOs Register now!
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4 Tips to Ensure a Successful Open House
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Friday Freebie: How to Save 25+ Hours per Month Scheduling Showings
"I'm just too busy," is the mantra of the harried professional, and it's often the excuse some of us employ to avoid the gym or some other aspect of taking care of ourselves. Rarely is this ever strictly the case; one can typically shuffle things around to make time for the things that are truly important. That said, we all need a little assistance in reclaiming our free time. Often, it's the tools we use that can help the most. Today, we're looking at a tool that purports to save agents up to three workdays every month by simplifying a common time-consuming task. Free 30-day Trial of Showing Scheduler TourSimply TourSimply is a showing management solution that saves its users six hours every week, according to the company's own market research. This is made possible via a shared digital calendar that lets sellers and their agents note the times a home is available to show. Buyer's agents can consult this calendar to schedule and confirm showings right from its interface in under one minute. Real time alerts on new showings, cancelled showings, and changed times are sent to all parties via text and email. This lets all parties avoid the time-consuming back-and-forth between sellers, their agent, buyers, and the buyer's agent when scheduling (and rescheduling) showings. TourSimply also handles feedback requests after a showing is over. Listing agents can select questions they'd like to ask buyers, and the solution will send the request (and subsequent reminders) to the buyer's agent. The company has some neat data-centered upgrades to this feature, and others, that are expected to launch later this year. In the meantime, you can take this solution for a free 30-day test drive right now. Try it today!
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A New, More Efficient Way to Schedule Showings
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Is Your Communication Style Outdated?
Like a shot of adrenaline in the arm, technology has invigorated the real estate industry by accelerating the time it takes to list, show and close a home. Think about it--buyers no longer need to look in the paper or troll neighborhoods looking for "For Sale" signs; they can find homes for sale from wherever they are, right from their mobile phone. Agents no longer have to meet clients to sign papers; today, everything can be signed electronically. However, if you think about how information is communicated between agents and clients, the model we use is still very linear. For example, let's say a couple found a home online that they're interested in viewing. First, they tell their agent that they want to view the home. Their agent then contacts the listing agent, who, in turn, contacts the sellers to propose a viewing time. Then the communication reverses and goes back through the listing agent to the buyer's agent and, finally, back to the buyers. That's five touchpoints just to schedule a showing--and we're assuming the buyers are available at the proposed time! If not, the process starts all over again. As you can imagine, the touchpoints in this linear model add up pretty quick. The more touchpoints, the slower the process becomes and the greater the chance for miscommunication. The image below from showing solution TourSimply illustrates this well:
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6 Tips to Increase Your Real Estate Feedback Response Rate
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What Successful Agents Do Before, During, and After the Open House
Open houses are important to agents for a number of reasons. Hosting an open house offers agents the chance to showcase their seller's listing, build relationships with prospective clients, and maybe even net an offer on the property. The most successful real estate professionals know that getting the most from your open house requires more than just cleaning the house and placing an ad in the paper. It's important to have a strategy for each phase of the open house: before, during, and after. Before: Promotion and Presentation Your "Before" open house plan should cover all of the bases by focusing on the advertising of the event, as well as preparation and presentation of the property. Promote online and off Cover all your bases when it comes to the promotion of your open house. Sure, Twitter and Facebook are all the rage right now, but newspaper ads, flyers, and open house signs are still powerful tools to let the neighborhood know about your upcoming event. Keep up appearances This one is pretty obvious, but it bears repeating. A home that isn't sparkling clean can really deter visitors from buying. Make sure your property is scrubbed down, the lawn is trimmed, and any pet-related items (dog beds, litter boxes) are hidden away. No buyer wants to see a soiled litter box when they're trying to imagine their own life in a home. Secure all valuables With multiple strangers filing through a property, theft is always a possibility. Make sure to keep an eye on all visitors, as well as preemptively store and secure all valuables. This includes checking with your sellers to make sure that any expensive or potentially dangerous pharmaceuticals have been properly locked away.
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You Say You’re "Always Available" -- Is That Really True?
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Hosting an Open House? Don't Forget Your iPad
Refreshments, flyers, business cards--the list of open house necessities goes on. Does your list include an iPad or other tablet? If not, consider it incomplete. Tablets are the Swiss-army knife of digital tools, and they can help agents wow potential buyers and capture more leads. Here's how. 1. Replace the Paper Sign-in Sheet. Toss the paper and pen and let visitors sign in on your iPad. Mobile apps like Open Home Pro, BrightOpen, and AM Open House make this a snap. Even better, they simplify capturing lead information and automatically send follow-up emails to prospects. These apps can also sync with your CRM or export contact data. 2. Help Buyers Visualize Living in the Home. Ever had visitors who love the kitchen but hate the wallpaper? Virtual reality apps like Paint Tester let prospects change the paint color of any room. Just snap a picture, pick the desired paint color, and voila--your potential buyers are one step closer to picturing themselves in your listing. Paint companies like Behr and Sherwin Williams offer similar apps. Homestyler goes one step further. This app lets you show visitors how furniture, light fixtures, rugs, and items would look in the home.
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Open House Ideas That Even Pinterest Would Approve Of
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4 Reasons Why Selling a House is Like Dating
Selling a property is a lot like looking for a spouse – nobody is sold by just seeing a few pictures. How you present yourself matters. Real estate marketing takes time and effort. You want the first impression to be a good one because a lot of times, that's all people pay attention to – how they feel in the first few minutes. You want to put your best foot forward – just like in dating. Highlight your best features and hook them. The good parts might then outweigh the bad if they are already falling in love. You want to look your best and make sure you are available. How to put your best foot forward: 1. Pique someone's interest. What are the best qualities of the house? You want to market those first and grab the buyers' attention. Highlight the most liked and endearing parts of the home that make buyers take a second look. 2. Go on more than one date. It's a numbers game. The more at bat, the more likely you are to find "the one" – every once in a while finding love at first sight. So in showings, you want to try to get as many people as you can in to see the house. The key to that is good real estate marketing. You want your listing in as many places as possible. Look into online advertising such as social media and ads.
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#RealtorProblems That Only Happen in Winter
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Best of 2014: 11 Staging Tips to Get Your Listings Sold
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in October and is #8 in our countdown. See #9 here. Sometimes a few interior tweaks are all you need to help your stagnant listings fly off the market. We've rounded up successful real estate agents, professional stagers and interior designers to share staging secrets so you can focus more on closings and less on staging! 1. Virtual Staging: 92% of homebuyers search online during their home search, so your first step should be staging your listings appropriately for photographs. Lisa Reinecke and Lois Marris, RE/MAX North Central, shared a must-follow list of virtual staging tips: Remove decorative items from tops of cabinets; they can appear as clutter in small photos. Never show an empty space. If you have a vacant listing, invest in a whole-house staging to highlight how the space can be used with furniture that is appropriate for the size of the room. 2. Digital photo gallery: If the homeowner has digital photos of the exterior (gardens, outdoor entertaining areas, pool area etc.), set up a photo slideshow in a digital photo frame and play during showings. Buyers will be able to see the full potential of the home's outdoor space, said Charlene Storozuk of Dezigner Digz. This tip is especially useful for homes listed during the off-season or in inclement weather.
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Best of 2014: 11 Questions to Ask Buyers After a Showing
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11 Staging Tips to Get Your Listings Sold
This post comes to us from the HomeFinder.com blog: Sometimes a few interior tweaks are all you need to help your stagnant listings fly off the market. We've rounded up successful real estate agents, professional stagers and interior designers to share staging secrets so you can focus more on closings and less on staging! 1. Virtual Staging: 92% of homebuyers search online during their home search, so your first step should be staging your listings appropriately for photographs. Lisa Reinecke and Lois Marris, RE/MAX North Central, shared a must-follow list of virtual staging tips: Remove decorative items from tops of cabinets; they can appear as clutter in small photos. Never show an empty space. If you have a vacant listing, invest in a whole-house staging to highlight how the space can be used with furniture that is appropriate for the size of the room. 2. Digital photo gallery: If the homeowner has digital photos of the exterior (gardens, outdoor entertaining areas, pool area etc.), set up a photo slideshow in a digital photo frame and play during showings. Buyers will be able to see the full potential of the home's outdoor space, said Charlene Storozuk of Dezigner Digz. This tip is especially useful for homes listed during the off-season or in inclement weather.
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Friday Freebie: Open House Productivity Kit
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Friday Freebie: Rock Your Next Open House with this iPad App
Agents are replacing traditional pen-and-paper sign-in sheets with their iPads--and reaping great benefits in the process. For one, most open house apps play nice with your CRM system, making it easy to add anyone who attends your event directly to your contact database. Today we'd like to introduce you to the latest app to enter the open house scene. We've even wrangled a special 90-day free trial for our members, too. Read on to learn more! 90 Days of Premium Access to AM Open House If you've ever used an open house app, you know that they make collecting contact information a breeze. The key to whether an app is worth your time, though, boils down to what they do after collecting all that data. AM Open House does some pretty nifty things. For one, this cross-platform app (for both iOS and Android devices) automatically sends a custom email to open house attendees after the event, prompting them to contact you with questions or even make an offer. This email also provides the neighborhood's Walk Score, nearby business and restaurant options, and even a link to a single property website that's automatically generated by the app. It makes marketing your event a breeze, too, with one-click sharing of open house details to your social networks or via text and email. As we mentioned, RE Technology readers are eligible for 90 days of FREE premium access to AM Open House. Just use promo code RETECH2014 for exclusive access to these premium features: Manage your properties online Send template emails Edit the single property websites included with the app Automatically sync with your existing CRM Print feedback Try AM Open House today (with promo code RETECH2014)!
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How to Talk to Your Sellers About Price Reductions
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11 Questions to Ask Buyers After a Showing
How saleable are your listings? One way to find out is to collect feedback from buyers who have toured them. Listing agents can, in turn, use this information to initiate sometimes tough conversations with sellers about price and marketability. Buyers and their agents are under no obligation to provide you with feedback, of course, so it's best to limit the number questions you ask post-showing. We turned to a top producing Realtor to find out what's most useful to ask. Below is a list of questions that San Diego broker and agent Alan Shafran asks to elicit helpful feedback from buyer's agents who have shown his listings. 1. Is the property priced accurately? 2. Was the property misrepresented in any way in the MLS? 3. Did my brokerage make it easy to show the property? 4. What did your client like most about the property? 5. What did your client like least about the property? 6. Was the home easy to show (was the home clean and the owners gone)?
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One App to Serve Them All
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5 Tips for Successful Open Houses
This article comes to us from the Market Leader blog: Whether you swear by open houses or consider them a waste of time, if you’re going to hold one, it only makes sense that your goal is to be successful. However, agent opinions on what makes for a successful open house differ widely. Certain elements of open houses, however, find almost complete agreement among agents. Let’s take a look at those and also some of the more controversial aspects of the open house process. 1. Timing My first open house as a rookie was attended by a whopping zero people. I sat there for three hours waiting, but nobody came. It wasn’t until I got home and turned on the news that I realized I’d held an open house, in a San Francisco suburb, on the very day the 49ers were in the playoffs. Not a football fan, I had no idea that the locals who weren’t soaking in the game at Candlestick Park were watching it on TV. Check a schedule of local events before choosing a date for your open house. Holding a home open on the first day of the county fair or any other highly attended local event may spell doom for your open house. Schedule the hours the home is open so that you either start or end one hour earlier or later than is customary in the area. For instance, if most agents hold their listings open from 1 p.m. to 3 p.m., hold yours from either noon to 3 p.m. or 1 to 4 p.m. This gives your listing undivided attention from either early birds or late stragglers.
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5 People You Will Meet at Your Next Open House
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Best of 2013: 5 Ways to Use Your iPad at Open Houses
We're continuing an annual tradition of counting down the most popular articles of the year. This article was posted back in April and is #5 in our countdown. See #6 here. Open House Weekend is just a few short days away. You've probably got the 'Open House' sign and refreshments plan ready, but have you thought about your iPad? If you leave your tablet at home this weekend, your event will be missing out on a crucial enhancement. To help you make the most of your open house, we've rounded up five easy ways agents can use their favorite mobile device: 1. As a Sign-in Sheet. Toss the paper and pen and let visitors sign in on your iPad. Mobile apps like Open Home Pro make this a snap. Even better, they simplify capturing lead information and automatically send follow-up emails to prospects. Open Home Pro will let you import new leads into your CRM, empowering you to convert that lead into a sale! If you're a Top Producer user, BrightOpen will automatically sync new contacts to your database. If you also use MarketSnapshot, you'll be able to send attendees neighborhood market reports to keep them informed of price changes, days on market, and more. 2. Help Buyers Visualize Living in the Home. Ever had visitors who love the kitchen but hate the wallpaper? Virtual and augmented reality apps like Paint Tester let prospects change the paint color of any room. Just snap a picture, pick the desired paint color, and voila--your potential buyers are one step closer to picturing themselves in your listing. Paint companies like Behr and Sherwin Williams offer similar apps.
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Market Walkability to Add Value to Your Properties
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Friday Freebie: Open House Tool Kit from realtor.com
Did you participate in Nationwide Open House Weekend last week? Spring selling season is upon us, and the events you hosted were likely just the first in a series of successful open houses that you can look forward to this year. Realtor.com® is following up on Open House Weekend by initiating systems for agents to maximize their open house efforts. Read on to learn more in this week's Friday Freebie. Free Open House Tool Kit from realtor.com® The toolkit begins by showing you how to post open houses on the realtor.com® web site and how to make them visible on realtor.com®'s mobile applications. Additionally, the kit offers support tools to help agents close more open house visitors. To overcome "sign-in reluctance," the tool kit includes: Free e-newsletter Sign-in sheet to receive the newsletter Downloadable posters and fliers Guide book for first time buyers Mobile micro-site for open house listings This helps provide not only a larger audience, but also the means to easily follow-up with all open house customers with some automation – as agents typically cannot know for certain which ones are likely to move sooner vs. later. Click here to learn more about this free tool kit from realtor.com®.
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5 Ways to Use Your iPad at Open Houses
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Open House Staging Secrets to Get Your Listings Sold
This post comes to us from the HomeFinder.com blog: Sometimes a few interior tweaks are all you need to help your stagnant listings fly off the market. We've rounded up successful real estate agents, professional stagers and interior designers to share staging secrets so you can focus more on closings and less on staging! 1.) Virtual Staging: 90% of homebuyers search online during their home buying process, so your first step should be staging your listings appropriately for photographs. If your online listings don't catch the eyes of potential buyers, they will not be coming through your front door, Lisa Reinecke and Lois Marris, RE/MAX North Central, shared a must-follow list of virtual staging tips: Remove decorative items from tops of cabinets; they can appear as clutter in small photos. Don't set the table. While china place settings are beautiful in person, it's difficult to tell if the dishes are clean or dirty in photos. Real estate photos need to focus on the room. Never show an empty space. If you have a vacant listing, invest in a whole-house staging to highlight how the space can be used with furniture that is appropriate for the size of the room. Do it right the first time. Staging a home properly gives sellers a higher return, so don't rush to get your listing online before the home has been staged correctly and you have professional quality photos.
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Appointment Scheduling, Simplified
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Never Show Property Alone With Agents Armor Real Estate Mobile App
This post comes to us from the Showing Suite blog: When showing homes and hosting an open house, safety has always been a serious concern among real estate agents. Fatal injuries among real estate professionals while working on the job reached their highest level in 2010. Aside from injuries, agents often must meet with strangers alone in vacant houses and show properties in all types of neighborhoods. This raises risk for criminals to pose as buyers to lure unsuspecting agents onto a property to potentially commit robbery, assault, rape – and even murder. With safety being such an important issue in recent year, a new real estate mobile app has been recently developed to help agents safely protect themselves. Agents Armor provides agents with peace of mind while on the job. How Does it Work? The Agents Armor real estate mobile app has a number of features available that are specific to the activities that a real estate professional engages in every day. Click through to the next page for three of the key features.
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Product Review: Showing Suite Mobile
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Monthly Real Estate Showings Data: March Shows Steady Increase for 2012
Guest contributor Showing Suite shares the following article on their blog. We've compiled our real estate showings statistics for the month of March, and compared the data against the last six years. So far, in 2012, our data is proving a continuous rise in overall real estate showings with the highest amount of home showings since 2007; and our data for the month of March is no different. According to Showing Suite's CBSA reports, we've found that in 2012, home showings in March continue to rise, at a 6% increase compared to March of 2011.
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Create a Community Tour
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Make the Most of Your Open House
Our friends at ReachFactor were inspired by our open house article last week. Here, they provide even more insight into this topic. Here's what they have to say: All this talk about high-tech gadgets, video marketing and social media can almost make you forget that spring is here and open houses are a little more appealing to the weekend house hunter. For some real estate agents, the open house is still the best way to market not only your listing but also your reputation and experience. Yes, there’s still value in face time in spite of all the focus on internet and smartphones. So, how do you make the most of your open house? We have a few tips listed below, but here’s the payoff: Consider it an opportunity to generate new clients and treat it that way. Exterior painting, bedroom carpeting, kitchen remodel or even a simple flourish like window flower boxes are among the choices for most sellers and Realtors when it comes to showing a home. But it’s the simple things that make a home appealing to a buyer. Previously, we ran a post on the blog called Cheap, No-Brainer Open House Tips.
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5 Ways to Increase Open House Traffic
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Four Tips for Winning a Listing
Every real estate agent develops their own mojo when they are doing a listing presentation. Success comes from confidence and preparedness. But for some, the process creates a lot of anxiety because they do not have a plan. Personal fear and doubt are always either motivators or the roots of discouragement. Here are four tips to creating a listing plan that will give you winning confidence and help you close your next listing presentation.
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The Power of 3: How to Get It All Done
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