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Realtor Safety: Preparing a Home for a Showing
We're re-running this popular agent safety video series from Real Safe Agent on our broker channel to highlight the importance of safety on the job. Brokers, please feel free to share and/or reuse this content on your own blog, website, social media account, internal communications, and beyond! In a recent edition of our agent safety video series, we learned how those who attack Realtors are different from the average criminal--they're outright predators who plan their attacks. In today's video, we'll learn how to set up a home for a showing in a way that deters those with a predatory mindset. This is the first in a miniseries of three videos on making a home safe for a showing. Watch the video above to learn the very first things you should do when you arrive at a property--and before your prospect shows up. You'll find out how to ensure that neighbors and passersby can see and hear you should anything go wrong. Stay tuned for next week when we'll reveal more tips for showing a home safely!    
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Is Your Home Showing Being Recorded for Intel?
It seems that sellers are getting increasingly overbearing these days. Real estate trends point to eyes and ears – both literally and figuratively – on potential home buyers. How bad is it? Holy privacy violations and paranoia, Batman, creepy clients are everywhere... A Sneak Peek As it turns out, clients nationwide are becoming a bit too voyeuristic. Perhaps social media has the average Sally Seller thinking privacy is relative, but it is now commonplace for a seller to follow a prospective buyer through the home on a home tour, and even install 'nanny cams' and other digital security devices in efforts to track potential buyer conversations and actions. Post-Facebook privacy invasion drama, this rise of seller shenanigans is seriously stirring the pot.
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Case Study: Showing Service Delivers Key Ingredient in Broker Success
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What Real Estate Pros Should Know About Private Communications During a Showing
Those glued to HGTV well know the benefits of bugging a home with hidden cameras and listening devices during a showing. Opening the eyes of sellers and agents, these devices can point to overlooked or ignored strengths and weaknesses, making real estate selling a much easier endeavor. In the private sector, however, bugging could set you up for some ethical and legal pitfalls. Buggy benefits Bugs can give you timely, clear, honest feedback – the kind you're not likely to get from buyer's agents. Pricing feedback. Staging advice. Unappealing features (you know, the ones you've been nagging your sellers about for months). But while bugging can bring to light ways a home can be improved to boost mass market appeal, they can also reveal details that present ethical dilemmas. Bug bites What if you overheard a potential buyer touting their willingness to go over-and-above listing price for a home – but they later submitted an offer less than asking price? Would it be ethical to use this knowledge in negotiations? Turns out, just because you need or simply want this feedback doesn't make it legal.
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Using RPR® to Ensure a Successful Buyer’s Tour: Preparation is Key (10/10)
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Tips for Selling that Hot Property with the Sellers' Kids Out of School
Getting a house ready for showings involves educating your sellers on the ins and outs of staging a home, but what happens when the seller's children are home from school for the summer? You want the property to appeal to the widest variety of buyers, including buyers with children and ones without children. Use our following real estate selling tips to ensure the home is portrayed in the best possible light. Declutter Buyers prefer to see a house with the bare necessities in order to be able to picture their own belongings in it. The less clutter on countertops and in rooms, the better. Neutral, Neutral, Neutral The sellers may think their kid's pink and purple paint job is adorable, but chances are a potential buyer will just see more work for them. Sellers should paint any room with a neutral color before listing. Depersonalization Your sellers will be best advised to remove as many personal effects as possible from walls, including family photos and children's drawings. Have sellers fill in the holes with putty and paint.
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Using RPR® to Ensure a Successful Buyer’s Tour: Preparation is Key (7/19)
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The Keys to a Killer Open House
A successful open house showing is a key to a successful real estate business — but it's easier said than done. Coach Tom Ferry is back with some fantastic tips on how to run a killer open house. Check out the 1:35 mark for some great insight!
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Sex Offender Poses as a Fake Buyer in This Bizarre Home Showing
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Showings On Demand With Curb Call
The concept of on-demand service via mobile app was made most famous and well known by Uber, the car service company. I've always been in love with how Uber works because of how happy it makes both drivers and riders. But there's a new app on the streets called Curb Call, a peer to peer mobile app that connects nearby and available real estate agents with buyers who are on the curb of a listing, ready for a showing. Though Curb Call connects agents and buyers like Uber connects passengers and drivers, there are some important differences between how it works compared to Uber. Here's how Curb Call works: For the Agent Imagine you've just wrapped up some showings for a buyer client and you find yourself with some time this afternoon where you'll be checking emails at a coffee shop. With Curb Call, you can set yourself to "available for showings" just by starting the app and pressing the "Available" button. Now, nearby buyers will see your bio and can request a showing from you during the time that you keep your status set to "Available." For the Buyer Buyers tend to start searching online, narrowing their favorites down to a handful and then do "drive-bys" to see the listings in real life, get a feel for the neighborhood, see the other nearby houses, etc. When a listing looks as good in real life as it does online, buyers have historically only had the option to call the number on the sign for the showing. But the problem is, what are the chances of that listing agent being available right then? What are the chances that they can even answer their phone right then?
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Product Review: WOLFconnect
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Friday Freebie: The Complete Open House Productivity Package from realtor.com®
April is Open House Month, and realtor.com® is offering tools to help real estate professionals prepare open houses that convert visitors into sales. Read on for more about this week's Friday Freebie. The Complete Open House Productivity Package from realtor.com® According to NAR's 2012 Survey to Home Buyers and Sellers, almost 45% of home purchasers used open houses as a key part of their home search. In fact, open houses top the list of ways consumers find their agent! A strong open house can turn listings into sales, or even bring you new clients. Realtor.com®'s free open house productivity package shows you how to create effective open houses. The package includes: Instructions on how to post an open house on realtor.com® Free e-newsletter to offer their open house guests so they'll be more likely to sign in and leave good contact information Downloadable sign-in sheet for the newsletter so that agents can follow-up afterwards Open house flyers with information provided from their listing on realtor.com® and a QR code offering more information A mobile website so consumers can learn more about the home from their mobile device A free downloadable "Home Buyer's Guide" that agents can use to engender good will and build rapport Click here to learn more about this free benefit from realtor.com®.
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Get Ready for the 2013 Nationwide Open House Weekend!
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Monthly Real Estate Showings Data: April 2012
This article comes to us from the Showing Suite blog: Everyone has their own opinion on the current real estate market, whether it's recovering or still in a downfall. There are many contributing factors that are influencing the current market conditions, including how many real estate showings, or "foot traffic" a home gets. We've compiled our CBSA real estate showings data for the United States throughout April 2012 and it proves to raise a few questions about where the market is headed for the rest of 2012. Real estate showings were steadily on the rise from January 2012-March 2012, but saw a large drop in April. Compared to the previous months of 2012, real estate showings in April are down 3% compared to March 2012.
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Open House Safety: 10 Tips for a Safe Open House
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A Story That’ll Get You Ready For April’s Nationwide Open House Weekend
This article comes to us from the REALTOR.com Lockbox blog. You can view the original article at Lockbox.REALTOR.com. Some days, I really miss working on the brokerage side of the business. Sharing in the excitement of a hard-fought closing. Celebrating the successes of an agent new to the business, determined and eager to learn. Caravans on Tuesdays touring broker’s opens. A Saturday spent visiting agents holding opens. This business is hard, but boy, can it be fun. And most importantly, it’s full of wonderful people who come to it from all walks of life. And really, when it comes down to it, it’s the people that make real estate such a special business to be in. So when Scott, the owner of the brokerage I used to work for, invited me to meet him for a cocktail and conversation, I gladly accepted. I always enjoy time with Scott. He’s done pretty much all you can do in this business; he’s sold real estate as an agent, he’s been a managing broker, and for about the last 20 years, he’s owned a pretty successful company. He’s got a unique perspective on this industry, and he’s always willing to share what’s working, and what’s not.
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Monthly Real Estate Showings Data: February Shows Consistent Rise for 2012
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ShowingSuite Quick Tip: Use Your New Statistics Feature to Sell Your Listings Faster
ShowingSuite is a popular tool among RE Technology's readers. We pulled this post from their blog to help the ShowingSuite users in our audience use this product more effectively. With the most recent release, a new showing feedback statistics report view was included.  What does this mean for you?  A much easier way to track how your listing changes have affected your feedback responses! One of our top feedback questions is “What did you think of the price?”  When agents respond back, stating that the listing is overpriced, they are automatically asked to provide a dollar amount they believe the home is overpriced by.  Showing Suite tallies those answers and averages the amounts the showing agents have indicated.  The statistical report shows you not only that average, but it combines all of the showing feedback responses in an easy to read, graphical report. What Do Your Showing Statistics Show? Feedback suggests this home is overpriced by about $5,000.
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Evolution of Buyer-Agent Relationships
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Increase Office Productivity with These 5 Technologies
Do you ever look at your inbox and feel overwhelmed by the volume of emails, only to find that once you dig in and read them all only 10 percent are actually relevant and require significant action? In the age of social networks and collaboration tools, we are finding new and greater ways to communicate. But all this over-communication tends to hamper our productivity and make us feel besieged. Worse yet, the lost productivity sorting communications can affect our relationships with clients. If you want to increase your productivity and put some of that time back into client relationships, a surefire place to start is to streamline your communications. Since so much communication takes place over email, start by taking a good look at your inbox. How much of the following do you see? Group email threads where you are copied as an “FYI” Endless email strings where you are not relevant to the conversation Emails with revised document attachments Meeting requests, updates, and cancellations Email threads trying to find the best time for a client meeting eNewsletters Google alerts Spam If greater than 10 percent of your inbox are of this time-sucking, productivity-draining nature, it is time to tame the inbox by implementing a few simple tools and processes:
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