Friday Freebie: Guide to Hosting Open Houses That Get Better Offers

A bidding war: that's the ideal scenario for listing agents. But high interest rates, runaway inflation, and competition from institutional investors may be cooling the housing market in many areas.

The good news? It's still a seller's market. The better news? You can still coax multiple, competitive offers from everyday buyers—and it all starts with the open house. In this week's Friday Freebie, we'll show you how with a guide to hosting open houses that get better offers.

Free download of 2022 Open House Guide, courtesy of Zurple

Aside from inspiring interest in a listing, an open house also is a strategy for the hosting agent to build in-person rapport with the community—and build their contact database. That's why open houses are often a starting point for new agents looking to build their book of business.

Whatever your level of experience, this guide from Zurple breaks down the preparation, marketing, and hosting of open houses step-by-step:

• Step 1: Get a listing
• Step 2: Choose a date
• Step 3: Prepare the home for market
• Step 4: Marketing your event online
• Step 5: Marketing your event offline
• Step 6: Prepare your client
• Step 7: Prepare the home for the open house
• Step 8: Engage guests

Ready to level up your open houses this summer? Download your FREE copy of the 2022 Open House Guide now!