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[Video] How Profitable is Your Brokerage Compared to Your Peers?
Brokers, do you want to triple your profits without raising fees or even needing to bring on new agents? Then we've got a killer strategy for you. Recently, RE Technology teamed up with iBroker and the Profit Centre for a live webinar all about broker profitability. Attendees learned the single most important metric for driving higher profits and how brokers can drive profitability with the right metrics in hand. Did you miss the webinar? No worries... we recorded it for you! Check out the video below to catch up, and see our notes below for more information and to learn more about a special offer for RE Technology readers!
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[VIDEO] How to Keep Your Brokerage from Fading Away
Between Redfin's recent IPO and Keller Williams' $1 billion dollar investment in technology, a lot's been happening in the real estate tech space. Investors are throwing record amounts of money into industry technology, and brokerages have more tools to choose from than ever before. But regardless of which tools you choose, how do you make all of them work together? And how do you prevent each tool from becoming its own little isolated island of data? We tackled these questions head-on in a webinar last week, and explored a solution that can help: the open platform. Open platforms like the Moxi Cloud not only allow all your existing tools to work together, but they also give you greater control over all of your data. That's crucial, says webinar guest York Baur. "If you remember only one thing from today's webinar, it is this: Get control of your data." York doesn't just mean your property data, but also agent data, branding data, consumer data, and more. If your data is not in one place where all agents can easily access and contribute to it, then "You're going to be in for a challenge as these large players with these millions or billions of dollars come after the market." So how can you compete? Check the webinar recording below to learn more:
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[VIDEO] How to Delight 91% of Your Agents and Sellers without Lifting a Finger
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[Video] Unleashing the Marketing Power of RESO for Brokers
According to a recent survey, most brokerages have five or more tools/systems that don't communicate with each other. These are critical systems, too, like accounting, human resources, back office, CMA, etc. The problem? Many of these tools speak "different languages," due in part to a lack of standardized data fields. In fact, brokers say inconsistent data fields from the MLSs that they work with is their no. 1 data challenge. This is a challenge that increases technology costs and  the time it takes to get to market for products that use MLS data. So what's a broker to do? For an increasing number of real estate brokers, the solution is to rely on data standards. According to the aforementioned survey, a whopping 91 percent of brokers believe that data standards are critical. Brokers surveyed believe that consistent data flowing across the MLSs that they use means benefits like: Lower technology costs Focus moves to technology innovation Bug fixes are faster to implement Product enhancements are faster to market Quicker response time The benefits of data standards is a topic we tackled in depth last week during a live webinar with the Real Estate Standards Organization last week. RESO's CEO, Jeremy Crawford, and RESO board member Tom Flanagan, VP Technology for Alain Pinel Realtors in Bay, joined us for "Unleashing the Marketing Power of RESO for Brokers." Missed the webinar? Don't worry, you can catch the full replay in the recorded video below:
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Watch and Learn: 5 Broker Webinars from 2016
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[Video] Go 100% Digital, from Lead to Close
As technology transforms the real estate industry, brokerages are turning to a completely digital strategy, or what's become known as a lead-to-close strategy. On Tuesday, brokerage leaders who have implemented this strategy in their own companies shared their insights with us during a live webinar. What tools and methods are they using to help them accomplish this? To find out, watch the webinar recording below: If you don't have time to watch the full hour-long recording, here's a cheat sheet to help you find the segments most relevant to your business. Just skip ahead to the time indicated to view that portion. 0:00 - Introduction. Meet our panelists, and learn about the recent shifts and trends in real estate technology. Find out how agents fit into the digital 'ecosystem' of the 20+ apps they use over the course of a transaction. 7:00 - Meet Scott Crowley, SVP and Chief Information Officer, Berkshire Hathaway - Fox & Roach. In addition to brokerage services, Crowley's company offers mortgage, title, and insurance services. "What we tried to put together was a system that basically can sit over top of all four of those core business units and help them to function better at an enterprise level," he says. Berkshire Hathaway - Fox & Roach wanted to move customers through all four business units seamlessly. Crowley says they wanted to manage their digital assets in real time in a way that generates revenue building opportunities. They company wanted to "see if there is a better way to try to run our brokerage."
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Digital Transformation: Learn how leading brokers are going fully digital from lead to close. (10/25)
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The Tech + The Talent: Meet Your Ace (10/13)
Thursday, October 13, 2016 at 11:00 AM PDT When working in a growing small brokerage or team, there is a specific mix of technology and practice that is needed to drive growth. Paying for leads in not enough. In this discussion, a panel of digital marketing experts from Boston Logic will explore the combination of systems and practices that drive growth for a small brokerage or team, which they have developed through working with hundreds of brokerages nationwide. Register now!
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[VIDEO] Marketing Excellence through Automation
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[Video] It's Your Business, It's Your Data!
Do you know how, where, and when your transaction data is being used? Brokers are overwhelmingly turning to cloud solutions to manage and complete transactions, and the handling of that transaction data is a top concern. As the facilitators of the real estate transaction, brokers are responsible for the care of sensitive client information. Are your technology vendors transparent about how and where they store your business data once it has been entered into their system? If you're not sure, watch the video below. It's a recording of a live webinar we hosted earlier today on how to evaluate technology vendors for data security. We were joined by special guests Glenn Shimkus and Georg Gerstenfeld of DocuSign, a global leader in the push for standards in digital transaction management. Brokers from across the nation tuned in to the webinar to learn key considerations and questions to ask technology providers. If you were unable to join us, don't worry. You can watch the full recording below:
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Watch and Learn: 9 Broker Webinars from 2014
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How Technology Can Improve Customer Service and Your Bottom Line
Earlier this week, we wrote about a new poll that reveals that 76 percent of home buyers believe technology makes them better buyers. Nearly 70 percent used the Internet or apps to submit documents, and an impressive 92 percent of respondents said technology saved them time. Considering this, it's not surprising that 74 percent of buyers said it was important that their real estate agent be technologically savvy. With the end of 2014 just weeks away, now is a good time to examine the tools you're offering your agents that help them meet (and exceed!) the expectations of today's consumer. Start by asking whether the tools you use are helping or hurting the client experience. Is it saving your clients time? How about your agents? You should also consider the impact of those tools on your bottom line. A recent study by consulting firm Intellicap, for example, revealed that using electronic signature and transaction management solution DocuSign saved a brokerage doing 500 transactions a year over $15,000 annually (learn more in our upcoming webinar). Here are a few interesting stats from their breakdown: DocuSign saves $21 per transaction in printing and overnight costs Brokerages save $10 per transaction in increased agent productivity Errors and lost documents are reduced by 81.6%
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Convert Leads and Close Sales for Less (11/11)
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6 Tech Tools That Will Keep Your Sales Hot This Fall
It's T minus four days until the end of August and, for all intents and purposes, the end of summer. We hope you all had a prosperous selling season! This year, we did our best to support our members by hosting a series of live product demos. Known as RETechinars™, these are free online events that showcase the latest in real estate technology. If you missed any of our summer RETechinars™, we've compiled them here for your convenience. Take some time this holiday weekend to learn more about the tech tools that can keep your sales hot in the cooler months ahead. 1. How to Market Yourself on Facebook WITHOUT Annoying Your Friends and Family Wednesday, May 28, 2014 Are you the annoying Facebook friend and don't know it? Before you alienate all your followers, take an hour to learn what posts will make your Facebook fans LOVE you. Real estate agent Shaun Nilsson shares his tips for Facebook success--and how he closed 24 deals in his rookie year using only Facebook! 2. Your Clients Are Cheating On You – Learn How To Keep Them From Going Astray Wednesday, June 11, 2014 Over 90% of consumers use the Internet during the home search process. While that's delightfully convenient for them, it presents obstacles for agents trying to keep their clients' loyalty. Online property search is a wonderland of incorrect information and "Contact an Agent" buttons that lead consumers to Realtors other than you. So, what's an agent to do? In this webinar, you'll learn about an easy way to keep your hard-won prospects and clients in the fold. Find out how you can better serve your clients with a private search platform that improves communication, and helps you move homes off the market faster.
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Watch and Learn: 7 Educational Webinars from 2013
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