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[Video] Unleashing the Marketing Power of RESO for Brokers
According to a recent survey, most brokerages have five or more tools/systems that don't communicate with each other. These are critical systems, too, like accounting, human resources, back office, CMA, etc. The problem? Many of these tools speak "different languages," due in part to a lack of standardized data fields. In fact, brokers say inconsistent data fields from the MLSs that they work with is their no. 1 data challenge. This is a challenge that increases technology costs and  the time it takes to get to market for products that use MLS data. So what's a broker to do? For an increasing number of real estate brokers, the solution is to rely on data standards. According to the aforementioned survey, a whopping 91 percent of brokers believe that data standards are critical. Brokers surveyed believe that consistent data flowing across the MLSs that they use means benefits like: Lower technology costs Focus moves to technology innovation Bug fixes are faster to implement Product enhancements are faster to market Quicker response time The benefits of data standards is a topic we tackled in depth last week during a live webinar with the Real Estate Standards Organization last week. RESO's CEO, Jeremy Crawford, and RESO board member Tom Flanagan, VP Technology for Alain Pinel Realtors in Bay, joined us for "Unleashing the Marketing Power of RESO for Brokers." Missed the webinar? Don't worry, you can catch the full replay in the recorded video below:
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Watch and Learn: 5 Broker Webinars from 2016
The question we are asked most during webinars we host is, "Is this being recorded?" It's not uncommon for busy brokers to have to leave during an event. Some want a video that they can share with colleagues. Others simply want a recording so that they can revisit the knowledge shared and digest it at their own pace. Whatever the reason for wanting a recording, brokers attend webinars to view live demonstrations of real estate apps and to learn about business best practices from successful brokers and other industry leaders. We record every webinar we host so that our subscribers can catch up on what they missed, or simply indulge in a fun, visual way to learn about technology. We hosted several webinars this year. Here are five of our best broker-focused webinars (and their recordings!). 1. It's Your Business, It's Your Data! Date aired: Wednesday, January 19, 2016 Most real estate software today is cloud-based. While the convenience is undeniable--there's no software to update or files to back up--it means that a third party has control of your data. Do you know what your vendors do with all of that sensitive information? Do you know how and where they store your data? How about what security measures they employ? If you're unsure, check out this webinar. Expert panelists from DocuSign, a pacesetter in secure data handling, share how to evaluate the way vendors handle your data. Below are just some of the questions they recommend that brokers ask their technology partners; watch the video below to learn more: Do you resell customer data in any format? Does anyone in your company have access to data in the system? Does your company do background checks on employees that have access to the data? How long does your company store the data? How often does your company purge old data? How will data be protected if integrated with other third party vendors?
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[Video] Go 100% Digital, from Lead to Close
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Digital Transformation: Learn how leading brokers are going fully digital from lead to close. (10/25)
Tuesday, October 25, 2016 at 10:00 AM PDT The real estate world is changing, and the future will feature transactions that are 100% digital from lead to close. Real estate leaders will discuss the importance of embracing the future by going fully digital with key integrations such as qualified lead generation, transaction management, closing the deal, and everything in between. Register now!
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The Tech + The Talent: Meet Your Ace (10/13)
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[VIDEO] Marketing Excellence through Automation
Our series on marketing automation culminated yesterday in a live webinar. We heard from leaders of large brokerages who are operating the same enterprise level marketing solution, but using it in completely different ways that are unique to the needs of their companies. They're at the forefront of a national trend of brokers who are turning to automation technology to generate marketing materials for their listings. According to Imprev's most recent Thought Leader Survey, 56% of brokers plan to implement marketing automation in 2016. Want to learn how marketing automation can fit your unique business needs? Watch the webinar below:
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[Video] It's Your Business, It's Your Data!
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Watch and Learn: 9 Broker Webinars from 2014
If you were a broker looking to discover new tech tools, 2014 was a banner year. During that time, we hosted a series of webinars that offered live demonstrations of cutting edge real estate solutions and featured real brokers sharing their personal experiences with technology. Below is a list of all of these webinars. Each link features notes from each event and--even better--the full video recording! Revisit your favorite events, or catch up on those you missed, by clicking the links below. 1. How to Combat Misinformation about the Real Estate Market Every day, real estate agents and brokers have to battle a consumer who has built their beliefs about trends in the market, from prices to home value, on misinformation. The only way to combat this is to be more vocal with the correct information for today's home buyers. In this event, we spoke with two brokers to explore this issue and discuss the steps they've taken and the tool they use to make changes for a home buying consumer experience. 2. Brokers, Accelerate Your Business with DocuSign for Real Estate This webinar provided one of the first looks at DocuSign for Real Estate PLUS, Broker Edition. The new solution integrates "transaction rooms" into DocuSign's eSignature platform, giving users the ability to manage, share, eSign, and store transaction documents entirely within DocuSign. 3. Smarter Marketing of your Listings and Brand using Transaction Management What does transaction management have to do with accurate listing data? Plenty. As a home base for all of your listings, your transaction management platform is the first to know whether a property's status has changed to pending, sold, and beyond. Search portals, however, are reliant on third party sources for data. We teamed up with "do-it-all" real estate solution Reesio and two brokers to learn how to efficiently manage data and business processes from the time a listing enters the brokerage to the day it closes. Find out how to avoid duplicate data entry, logging into multiple solutions, and how to take back control of your data.
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How Technology Can Improve Customer Service and Your Bottom Line
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Convert Leads and Close Sales for Less (11/11)
Tuesday, November 11, 2014 11:00 AM - 12:00 PM PST November 11, Onboard Informatics and Commissions Inc will show you how technology can help you convert more leads without spending additional resources. Learn how to use technology to: Highlight the expertise of your agents Reach out to leads with consistent and custom messaging that works Create an online environment that encourages return visits and data capture Respond to leads with your iPad or smartphone 24/7 Join the discussion November 11, 2014 and learn how to get smarter with lead generation and conversion. In real estate, what's more important than that? Register now!
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6 Tech Tools That Will Keep Your Sales Hot This Fall
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Watch and Learn: 7 Educational Webinars from 2013
Our first webinar of 2014 is just around the corner. On January 22, we'll be teaming up with CoreLogic and brokers from Keller Williams and Century 21 to explore how real estate professionals can combat common consumer misconceptions about the real estate market. We hosted several popular webinars in 2013, and before we dive into our event next week, we'd like to take a look back at the educational webinars we presented over the past year. Below is a list of all of our agent and broker webinars. Each link features notes from each event and--even better--the full video recording! 1. The Paperless Agent: iPad for Real Estate Krisstina and Garry Wise of the GoodLife Team joined us to demonstrate how to use your tablet for everything from home tours, listings presentations, transaction management, and more. In a live iPad demonstration, they introduced webinar attendees to their favorite mobile real estate apps and offered handy user tips. 2. Not All eSignature Platforms are Created Equal The security concerns surrounding electronic signatures were a major topic last summer. While eSignatures have many benefits, their use also requires that real estate professionals be thoughtful about their choice of providers. Are your electronically signed documents compliant with the laws governing electronic signatures? If you're not sure, click the link above to watch this webinar. 3. Make Your Business Explode with a Powerful Lead Generation ProgramWhy do home buyers end up on third party portals like Zillow and Trulia, time and again? It's because even though the data on these websites is often inaccurate, they provide a more complete market picture than agent and broker sites do. So how can real estate professionals compete with third party portals? By giving consumers what they want--more data! We teamed up with Quantum Leads to show attendees how to do just that. Learn how to attract potential new clients directly to your website, and keep them there.
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