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WATCH: Growing Your Brand with a Real Estate CRM
There are a lot of misconceptions about what a brand is. For starters, it's not your logo or your website design. So what is a personal real estate brand and your can you build yours? That's what we explored in a webinar last week. A brand is, first and foremost, all about how you can serve your clients and sphere of influence. "The more you have a regular, consistent flow of communication, education, insight, counsel that you provide to your sphere, the better your own personal brand becomes," says webinar moderator Marilyn Wilson. "[Your] CRM can become a guide to helping your create your own brand." That's right—your CRM can be an important tool in building your visibility and influence with your sphere. In this webinar, Rich Gaasenbeek of IXACT Contact shows us how your CRM and marketing automation system can help you build your brand through regular, consistent communication across multiple marketing channels. Watch the recorded webinar below to find out more (and how to claim an exclusive FREE offer from IXACT Contact)!
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WATCH: Win Over Sellers and Close More Listings with This Tech Tool
From wowing sellers during listing presentations, to increasing sight-unseen offers, to increasing your speed to market, there's a marketing technology that can turbocharge essential aspects of your business. We're talking about 3D virtual tours--and during a recent webinar, we took an exhaustive look at all they have to offer. We were joined by representatives from Amy Kite Realty, who gave us first-hand insight into how their business is winning new clients and closing deals faster, thanks to Matterport. If you missed the webinar, no worries. We recorded it for you! Check out the video (and our notes) below:
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[Video] Inside IXACT Contact's 'Next Gen' Redesign
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Data Driven Marketing: How to Win More Listings with Today's Hottest Tech
Which consumers in your market are most likely to sell their home? If you knew the answer to this question, think how much money you could save on lead generation. Well, good news: you can know the answer to this question, thanks to a technology known as predictive analytics. Predictive analytics combines big data and machine learning to identify the homeowners most likely to sell in your area. With this knowledge in hand, agents can narrowly target their marketing efforts towards just those consumers--saving a ton of time and money in return. We recently co-hosted a webinar with a company that provides predictive analytics to the real estate industry. During the webinar, we learned how SmartZip pairs highly accurate predictions with customizable marketing materials to help real estate agents identify and approach sellers leads long before their competition does. If you missed the webinar, don't worry--we recorded it for you! Check out the webinar below to learn how data-driven marketing can help you win more listings:
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[Video] Out Closing the Competition with Artificial Intelligence
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[Video] What Happens When Someone Googles Your Name?
Picture this: An old acquaintance from high school recommends your services to her newlywed nephew and his wife who are looking for their first home. What do you think the first thing they do is? Call you? Email you? Not quite. Ninety percent of people will research you before they contact you, including referrals. For the majority of modern consumers, this means typing your name into Google—but whether they convert into clients or not depends on what happens next.
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[Video] How to Find Your Best Listing Prospects
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[Video] Grow Your Business by Growing Your Referrals
You already know how important referrals are to your real estate business—and recently, we showed you 65 places you can find more referrals. Last week, we took things a step further in a live webinar featuring top producing agent Ginger Childs of RE/MAX Achievers, Inc. in Collegeville, Penn. Ginger walked us through each category of referral sources and offered her favorite tricks for making connections and drumming up new business. If you missed the webinar, don't worry—we've embedded the replay video below! Even better? We took notes for you in case you don't have time to watch the full recording. Check out our summary on the next page to learn exactly what time to advance to in the video to get the information you want most. And don't miss the free, downloadable guides at the end of this article. The webinar's co-host, ReferralExchange, is offering RE Technology readers a free referral planner and a guide to all 65 of the aforementioned referral sources (tip: print it out and hang it near your desk).
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Digital Transformation: Learn how leading brokers are going fully digital from lead to close. (10/25)
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The Tech + The Talent: Meet Your Ace (10/13)
Thursday, October 13, 2016 at 11:00 AM PDT When working in a growing small brokerage or team, there is a specific mix of technology and practice that is needed to drive growth. Paying for leads in not enough. In this discussion, a panel of digital marketing experts from Boston Logic will explore the combination of systems and practices that drive growth for a small brokerage or team, which they have developed through working with hundreds of brokerages nationwide. Register now!
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[Video] How to Use CMAs to Generate Seller Leads
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One Question that Can Generate More Seller Leads
Compared to sellers, finding buyer leads is easy. Buyers are the ones searching online for properties; they're the leads that come in off the portals, and the ones whose behavior on your website signals that they're interested in purchasing a home. But sellers are trickier to identify. Their online behavior doesn't often reveal their intentions, and that makes them harder to target with marketing. To get past this obstacle, put yourself in the shoes of a homeowner who may be considering selling. What's mostly likely to be the biggest question on their mind? That's right--How much is my home worth? One way for agents to generate more seller leads is to target people searching for home values online. To get started, all you need is a simple landing page with a contact form, and a CMA with which to generate reports. Once the landing page is ready, you can share its link in multiple places like: Social media - Feel free to tweet out, I would like to send you a personalized CMA for your home, but don't forget to add local hashtags. If you serve the Sacramento area, for example, you don't want people from Boston asking you for a home valuation. Use a tag like #Sacramento to discourage far-flung prospects. Your email signature - Generate seller leads with every email you send out by adding a call-to-action that's linked to your landing page to your email signature. Your email newsletter - Add a text link or even a graphic banner to your email newsletter that encourages readers to find out what their home is worth.
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[VIDEO] Confused About Mobile? High Impact Millennial Growth Strategies for Serious Agents
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[Video] How Top Real Estate Professionals Generate Quality Leads
Trapped in a lead generation wasteland? This doesn't necessarily mean that you have no leads at all; it means you're stuck with leads that are, well, a waste of your time--they're not ready to buy yet, or they're underqualified. We wanted to help Realtors find leads that are worth your valuable time, so we turned to a few experts for advice. In today's webinar, "How Top Real Estate Professionals Generate Quality Leads," we talked to a panel of three practicing real estate professionals from across the country and two technology experts. They shared their best practices, advice, and tips for generating leads that turn into actual sales. If you were unable to attend the event, no worries--we recorded it for you! Catch up on what you missed in the recorded video below.
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[Video] Building + Managing Relationships that Fuel Business
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Watch and Learn: 5 Webinars from 2014
If you were an agent looking to discover new tech tools, 2014 was a banner year. During that time, we hosted a series of webinars that offered live demonstrations of cutting edge real estate solutions and featured real agents sharing their personal experiences with technology. Below is a list of all of these webinars. Each link features notes from each event and--even better--the full video recording! Revisit your favorite events, or catch up on those you missed, by clicking the links below. 1. How to Win at Local Online Marketing in just 15 Minutes a Week Learn how you can benefit from online advertising in just 15 minutes a day, no technical expertise. This wildly popular webinar showed agents how to get started with Facebook ads and Promoted Posts, Google AdWords, and AdWerx. In addition, you'll see a strategic outline of advertising campaigns, how to geographically target ads, and more. 2. Power e-Prospecting Made Simple Are you guilty of "fluff" marketing? Instead of recipes and refrigerator magnets, leverage your content to become a homeowner's advocate and offer information that's useful to your contacts now. This can include topics like taxes, home improvements, how-to videos, etc. In this webinar, you'll learn how to engage your contacts, generate more leads, build and insulate your pipeline with a simple email every two weeks.
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Convert Leads and Close Sales for Less (11/11)
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