You are viewing our site as a Broker, Switch Your View:

Agent | Broker     Reset Filters to Default
'Your Listing, Your Lead' is Guiding Principle for Top Rentals Network
"Your Listing, Your Lead" has become something of a rallying cry when it comes to property search portals. We know who the good guys and the bad guys (Zillow, we're looking at you) are when talking about residential homes for sale--but what about rental listings? Today, we're going to introduce you to one of the good guy heroes of the rental world and show you how you can syndicate your rental listings to their network of over 50 million renters. Introducing the Nation's Largest Rental Network Apartments.com is the largest network for single and multi-family rentals, with over 50 million consumers visiting their sites every month to search for houses, townhomes and condos. Those 50 million renters will never be routed to another agent as all leads on your listings are exclusively yours. Here are a few more perks of sending a feed of your rental listings to Apartments.com: It's easy to keep your listings up to date and accurate, with one point of entry and automated take-down via an MLS or direct data feed. Apartments.com will never share or sell your leads and will not syndicate your listings to any external third parties. In addition to Apartments.com, your listing is displayed across their network of nine leading websites: ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, Apartamentos.com, ForRentUniversity.com, After55.com, CorportateHousing.com, WestsideRentals.com. Why Rentals? Before we go any further, let's address a question that brokerages who focus on residential sales may have: Why should I bother with rentals? After all, the commissions on rentals are smaller than those of home sales, so are rentals really worth the effort? Yes, for two main reasons. First, brokerages should consider renters as potential future home buyers—and a future source of profits. Consumers who rent through your brokerage will already be familiar with your brand, making it likely that your firm, and your agent, will be the one they reach out to when ready to buy a home. Brokerages can increase this likelihood by adding renters to a targeted lead-nurture campaign. For example, many renters may be surprised to find out that they can already afford a home, and that they can purchase property with down payments as low as 3 percent. Brokerages can also share content with them that reflects this messaging—whether by social media, email newsletters, targeted ads, and more. Second, rentals are a great way for new agents to get their feet underneath them. They can learn the business, grow their pipeline, and sustain themselves on rentals until they begin earning sales commissions. Sounds good, right? Here's how you can start syndicating your listings to the nation's largest rental site: How to Send Your Rental Listings to Apartments.com Depending on your MLS, your brokerage may have to opt-in your office to the Apartments.com listing feed. The easiest way to do this is to simply contact Apartments.com. You can do that by filling out the application form here. This page also offers a FAQ to answer any questions you may have. It's free to participate in this program, and Apartments.com can accept your feed via RETS, IDX, and XML. Get started today!
MORE >
What Do You Really Know about Apartments.com?
The other day, we at RE Technology were talking about Apartments.com. As we frequently explore different companies and products to stay current in the market, we sometimes like to challenge our initial perception before further research: As of now, what do we think we know about Apartments.com? Our guess, of course: that Apartments.com just focuses on apartments. We could not have been more wrong. We learned they have many different rentals, not just apartments, and most importantly...RESIDENTIAL RENTALS (single family homes, condos, duplexes, townhomes, etc...) which is the reason they are attending all the top industry conferences.   What is ever more amazing is that there is NO cost for an agent, broker or an MLS to display their listings on the Apartments.com Network. Most importantly, this is “Your Listing, Your Lead” where there is no advertising from competing agents on a single listing. The Apartments.com Network is positioned in the industry as a lucrative lead source for agents to incorporate rentals into their business.  Renters become buyers! We were absolutely amazed that you could find homes, townhouses and condos using the Apartments.com network, which boasts nine different rental sites that receive over 50 million monthly visits.  Each of the different sites fill a different niche for renters. Apartments.com ForRent.com, ApartmentFinder.com  Apartamentos.com ForRentUniversity.com After55.com WestsideRentals.com CorporateHousing.com  ApartmentHomeLiving.com. You would think that using the sites in the Apartments.com network would incur expensive fees for agents and brokers. On the contrary, as stated, —Apartments.com is FREE to the agent, broker, or the MLS. Having a feed thru the MLS is easy for the agent, as their data feed prevents them from having to re-enter the listing every time, automatically uploading it to the Apartments.com network. Last, but not least—for two reasons, the Apartments.com network of sites cannot be a better lead source for agents that deal in rentals. First, the network has more than 50 million renters visit their sites every month—the #1 most visited rental source in the country! Second, renters eventually enter the homebuying market as an additional lead source to agents.  Apartments.com Network is already connected to 200 plus MLS organizations across the U.S.  To find out if your MLS already offers the Apartments.com Network in your marketplace, click here.  If you are not sure that your local MLS is connected, click here to get them added.
MORE >
3 Steps to Convert Rental Leads into Buyers
MORE >
Rental Property Tax Deduction: IRS Schedule E and More
Many real estate agents and brokers own rental properties or think about acquiring them. Sometimes, it works out amazingly but other times, it leads to losses. These losses can lead to a rental property tax deduction on IRS Schedule E form—but you need to understand the IRS restrictions on rental losses. What Is the Rental Property Tax Deduction? Investing in real estate can lead to great returns, but it doesn't always lead to a profit. When that happens, you can take a rental property tax deduction. Like many investments, real estate may not always pay off during the first few years. The government wants to encourage investment, so it allows for write-offs with some strict limitations. If you have rental property losses, you have plenty of company. IRS stats show that more than half of the 8.7 million taxpayers with rental income showed a loss. Some of this is due to the depreciation deduction allowed on the cost of the property. What Is a Rental Loss Limitation? You have a rental loss limitation if all the deductions from a rental property you own exceed the annual rent and other money you receive from the property. If you own multiple properties, combine the netted annual income or losses from each property to determine if you have income or loss from all your rental activities for the year. You report your rental income and deductible expenses on IRS Schedule E. You can find a sample of this form on the IRS website.
MORE >
Real Estate Professional Exception to Passive Loss Rules
MORE >
Student Housing: the Hottest Real Estate Investment
Multi-tenant rental properties are big, according to a Business Wire press release announcing this latest in real estate trends. What makes student housing in the U.S. so lucrative? It is not simply the ease of renting out student spaces to a captive student audience in need of four walls and a roof each school year. The changing nature of student demographics and preferences is now skewing toward a wealthier market, courtesy of state funding cuts and ever-inflating college costs that are driving up student-housing on the “want list” of successful investors. Forget drab dormitories Luxury apartments are where it’s at, with students in search of buildings close to campus with added security, as well as on-site management and an array of amenities like fitness centers and swimming pools. Supporting the trend? Parents who don’t seem to mind throwing their kids a little extra green to maintain their usual lifestyle. Ditching declining enrollment concerns Despite declining college enrollment, the right type of properties offer success, specifically buildings close to campus at top-tier schools that aren’t suffering the same enrollment pressures of smaller community colleges and four year schools.
MORE >
Can’t Sell the Home, Seller Wants to Rent It Out? What to Make Sure They Know First
MORE >
Greetings from a Millennial: This is What I Care About in Real Estate Search
All I want is to live next to a bagel store. I want to walk out my apartment door in the morning, smell bagels in the air, and know I'm smelling New York City--or at least breakfast. While I'm pretty sure you've never had this exact thought, if you've ever cursed the six blocks to the nearest grocery store or the six miles to the nearest pharmacy, it boils down to one regret. You really wish you had done more research before moving. You want to be informed, but with the staggering amount of options for where to live, how do you know where to start? Where can you find about neighborhood demographics and the closest bars and restaurants if you don't have 12 hours to spend browsing the census database or perusing different queries on Google maps? The tools are there. If you are interested in neighborhoods (more and more people are finding that neighborhoods are almost as important as the actual home), you'll find the most compelling information on PlaceILive, PadMapper, and StreetAdvisor. PlaceILive PlaceILive takes a wealth of information and formats it into a familiar Google-esque map. It gathers information from public sources and makes it easily accessible. You can search distinct addresses, or whole zip codes and learn the lay of the land. Its signature tool, the Life Quality Index (LQI) is interesting because it meshes the factual information, Census data, business information and safety information with user reviews to create a well-rounded view of an area. The map tool is fun to explore and you can end up learning things you didn't set out to (there is a bagel shop search, if you are interested). PlaceILive launches this week globally in Chicago, San Francisco, New York, Berlin, and London.
MORE >
This is Why Rentals Will Put More Cash in Your Pocket
MORE >
3 Tips for a Rockin’ Rental Portfolio
Whether it's low maintenance costs, access to amenities, or the uncertainty of committing to a mortgage, more and more people are starting to realize the benefits of renting. In fact, the National Association of Realtors found that five to six million new rental properties will be created within the next ten years. Working with these renters can offer real estate professionals a unique opportunity to grow your referral network, establish relationships with future buyers and ensure long term wealth. Here are three helpful tips that will help you build your rental portfolio by better marketing your rental properties, so that you can start taking advantage of this growing market! 1. Renters Now, Buyers Later Millennials are the new wave of home buyers, but with most of them up to their eyeballs in student loans, the majority of them are renting. The good news is that half of all renters are optimistic about buying a house in the near future (Fannie Mae). With this in mind, it would be a good idea to get your foot in the door with these clients by helping them find a rental, because it can lead to big business further down the road. Two out of three of these renters would prefer to work with someone that they have worked with in the past (Harvard Joint Study). Start building relationships with these future homeowners by providing them with all the resources they need during their rental search. Try sharing the Homes.com Rentals app with them so that they can search for properties on-the-go or keep them updated on new properties in the area. These simple tips will make their search much easier and will help them establish trust in your services!
MORE >
Mining the Margins
MORE >
5 Strategies to Get Your Rental Listing Off the Market Faster
How are you marketing your rental listings? If you're like most real estate professionals, you've probably invested most of your time and money into properties for sale and wait for someone to contact you about a rental. While this strategy may have worked for you in the past, times are changing and more homeowners are deciding to rent their home rather than put it on the market. Whether it was the need for additional income or it was time to move and they couldn't get their home sold fast enough, a homeowner would only consider renting their house as a last resort. Nowadays, due to economic and lifestyle trends, we are starting to see an increase in the single-family rental market, and real estate professionals need to realize that it presents a great opportunity to grow your business. As the economy continues down the road to recovery, home prices are beginning to rise and credit restrictions are loosening for more entry-level home buyers. That being said, an increasing number of homeowners are recognizing the value of renting their homes rather than selling. This is why we've deemed it necessary to share the top 5 ways real estate professionals can better promote their rental listings. 1. Internet Marketing: Ninety-six percent of millennial home buyers report using the Internet during the home search process, many of whom are seeking rental properties. As with any listing, using visuals is the key to successfully marketing your listings online! Prospective renters scroll through countless properties before they contact you, so it's imperative that you draw them in with compelling photos of every room and the exterior of the home. In addition to listing photos, be sure to share pictures and videos of the community and anything else that might make the property more appealing.
MORE >
What Portals Teach Us About Rentals
MORE >
Real Estate Connect brings attention to rental market and big data
This post comes to us from the Down Payment Resource blog: We always come back energized after attending Real Estate Connect alongside thousands of real estate leaders. In this dynamic market, we're continuously looking for the "blue ocean"...the untapped market opportunity. According to Homes.com, rental searches and even rental leads outpace that of purchases--and it has for a while. It struck us that there's a tremendous opportunity to reach millions of income-qualified renters who don't know they could buy a home. Many are waiting it out to save for the down payment. Savvy agents see the long term opportunity in working with renters. In fact, Chicago REALTOR® Lauren Mitrick (recently named to Forbes Magazine's and the National Association of REALTORS® "30 Under 30" lists) said she still handles volumes of rental deals to build relationships and referrals with future buyers, despite making little or no commission.
MORE >
Zumper Pro: Create Rental Ads in Minutes
MORE >
Marketing to Renters — Know What They Want!
For those who aren't in the market to purchase a home just yet, finding the perfect place to rent is just as monumental as a home search. If you haven't already, you will undoubtedly work with renters and rental properties in your real estate tenure, so it's important to know exactly what renters want. An extensive survey conducted across thousands of renters from all walks of life answers that question in depth. We've created an infographic displaying the results so you can know exactly how to interact with any renters who may come to you in their home search. For instance, this survey found that: 75% of renters base their rental decisions on online ratings and reviews. 73% of renters want to pay rent online. 80% of renters watch videos through Facebook. Check out the rest of the stats in the infographic on the next page.
MORE >
E-Mail and the Importance of the Follow-Up
MORE >
Real Estate News: Tightening SFR Rental Market Presents Broker Opportunities
A number of factors are contributing to heat up the Single-Family Rental Market. A perception that in many markets pricing has bottomed out and is beginning to increase has brought more investors into the market. At the same time, the aggregate number of ex-homeowners forced to rent after a foreclosure event is at an all time high. Nationwide, rental leasing volumes have been up every month during the last two years. Year-to-date, leasing volume is up 12 percent year-over-year. Listing time is steady at six weeks. Smart brokers will find a way to insert themselves into a market where demand is up and supply is down. Read the latest MarketPulse Report for more detail and city/state specific statistics.
MORE >
5 Steps to Starting a Successful Rental Division
MORE >
4 Reasons to Start a Rental Division
We’ve been wowed by whitepapers from RentJuice before. Well, they’re back at again with an exceptional whitepaper entitled “Everything You Need to Start a Successful Rental Division.” You can download the whitepaper at RentJuice.com. Without further ado, let’s look at the reasons to start a rental division. 1) The economy calls for it. The disastrous state of the housing market has changed the real estate profession. One of the changes is that rentals are in demand. The RentJuice whitepaper points out that: Rental vacancies are at an all-time low. A Barron’s report predicts an additional 10 million people to move into rentals in the next five years. The increase of renters deferring home purchases and the increase of homeowners switching back to renting is also influencing this shift.
MORE >
5 Best Practices for Online Rental Marketing
MORE >