You are viewing our site as an Agent, Switch Your View:

Agent | Broker     Reset Filters to Default
Friday Freebie: Prospect List of High-income Renters
If you tuned in to last week's Friday Freebie, you downloaded a free Rent vs. Own report to send to or share with qualified renters who may be hesitant to become homeowners. Notice we said "send to" -- unless you already have a list on hand, where are you going to find a targeted list to mail your report to? That's where this week's Friday Freebie comes in. We're following up with a free prospect list of up to 100 high-income renters that you can target to build your first-time homebuyer business. Read on to find out how to claim your list today! Free High-income Renter Prospect List, courtesy of ProspectsPLUS! You already know that targeting renters that have a high income is a potentially lucrative source of new business. So let's just dive straight into the good stuff: how to create and download your prospect list. Start by going to this page. And then: Click the Build Your List button under Step 1 Select a targeting method: via street address, zip code, or county Select the button next to High Income Renters (Alternatively, select Custom to create a list of renters with an income level of your choice) Click the Search button Under the Choose Quantity section, type in 100 or a smaller number Name your list Click Add to Cart Click Checkout on the next page Add promo code FREERENTERLIST (important!) Click Place Your Order Once you've finished building your list, a receipt will be emailed to you instantly, followed within minutes by a link to download your list. The list is in .CSV format, making it easy to import wherever you'd like! Get started targeting high-income renters and create your FREE prospect list today!
MORE >
Friday Freebie: Get the 'Rent vs. Own Report' to Move Renters Off the Fence
If you're looking to build a base of lifelong clients, there's no better niche than first-time home buyers. But persuading high-income renters to become homeowners can be tricky--until you put the cold, hard numbers in front of them. In this week's Friday Freebie, we're highlighting a free Rent vs. Own report that will help you do just that. Read on to claim your copy and find out the many ways you can use the report to win over new buyer leads. Free Rent vs. Own Direct Response Report, courtesy of ProspectsPLUS! Despite record low inventory and high home prices, owning a home is still cheaper than renting in most parts of the country. With this free report, you can educate renters about the real costs of renting compared to owning, and the value of building equity. You can share this report in person, via direct mail, email, and add it to your website as a download in return for an email address. Thanks to ProspectsPLUS!, all RE Technology readers can download the Rent vs. Own direct response report PDF now for FREE and keep copies available on hand. The report is completely editable, and you can even adjust the numbers as needed to better suit your local market. Follow these easy steps to download the report: Create your free ProspectsPLUS! account or log in to your existing account Visit the Reports page Scroll down to the Rent vs. Own report and select it (Tip: use CTRL+F on Windows or Command+F on Mac to search for it faster) Click Click here to edit your template Edit the template as needed (don't forget to add your headshot and contact info!) Choose the Download Only shipping option when you order your report Click Add to Cart and then select Checkout on the next page Add promo code FREEREPORT to download for free Select Place Your Order to finish, and a link will be emailed for you to download your report! That's it! Now you can target high-income renters and win more home buyer business.
MORE >
Renters Earning in Excess of $70k: The Ideal Target Market
MORE >
Your Script to Cold Call Landlords During COVID
Apartment units and buildings that are put up for rent by the owner (FRBOs) are a valuable asset for agents. They allow you to work directly with landlords, get accurate information for your clients, and keep 100% of the commission. One of the best ways to enter into a partnership with a FRBO is to pick up the phone and call them! But we know that cold-calling can make even the savviest agents start to sweat, so we want to help out real estate agents with a script to cold call landlords during COVID.
MORE >
New Zillow Rental Manager Announcement: What Does It Mean For You?
MORE >
Zillow Ends Free Rental Listings. What Now?
Will Zillow's price gouging ever end? Starting in January 2021, rental listings currently syndicated through MLSs will no longer feed directly into Zillow. Instead, agents and brokers wishing to publish a rental listing on the third-party platform will need to do so via Zillow Rental Manager, which is contract-based and starts at $9.99 a week. While the company claims the decision was made to "empower" its partners, in reality, the move is little more than a blatant cash grab. Revenue stemming from its main moneymaker, Zillow Premier Agent, has stagnated in recent years, and Zillow Offers, its direct home-buying platform, continues to lose thousands of dollars per transaction. Switching a free service to a paid one was the easiest way to satisfy pressure from investors.
MORE >
What Do You Really Know about Apartments.com?
MORE >
Finding Rental Furniture for Staging
When selling a home, you want to catch people's attention. You want to stand out so every potential buyer remembers your listing. You want them to envision themselves living in your home for years to come. Creating these experiences for potential buyers makes a home sell faster and many times for a higher price. The most effective way to create these experiences is to use furniture rentals for staging your listing. If the sellers have moved out of the home before it has sold and taken all of their furniture with them, it is highly recommended to invest in furniture rentals.
MORE >
How to Win Business from Leads You Never Wanted
MORE >
Renters Who Don't Know They Want to Buy Are Potential Revenue for You
Has anyone ever contacted you about a house that wasn't for sale but was instead listed as (*gasp*) for rent? If your response to that lead was "I don't do rentals," you're missing out on a great source of revenue. I'm not talking about the revenue from the rentals. I'm talking about the sales that those renters will eventually turn into. Some rentals may take years to convert, but others may be ready to buy now and just haven't realized it. You're sitting on a cache of leads that are just waiting to be worked. Here are five tips to help you start monetizing rental leads.
MORE >
7 Social Marketing Tips to Connect with Millennial Renters
MORE >
Are Your Prospective Residents Local? Google Data May Surprise You.
Do you know where your future prospects and renters currently live? You may have some notions about the demographics of your target residents — their occupations, their price points, the amenities that appeal to them — but do you know where those target renters are living now? New research shows they may be farther away than you imagined. A recent Google report reveals that a substantial number of people are searching for rentals in a different city or state. Check out these tips to make sure your listings are getting in front of as many potential renters as possible. Search Horizons Are Broad According to the Google report, 57% of people search for rentals within their current city, while 65% search within their current state. In other words: 1 in 3 renters are searching out-of-state, while nearly half are looking at a different city. The average user's search radius expands to 338 miles away from their current location. Renters in "hot markets" are especially likely to broaden their search scope. In the top 10 most in-demand cities, 30 to 50 percent of renters are searching for properties more than 50 miles away.
MORE >
House Poor: The Landlord's Prayer
MORE >
Infographic: Do's and Don'ts for Promoting Rental Properties
Last week, we suggested that adding rentals to your services would be a huge advantage. Offer property owners your services to find tenants or work with investors to buy property, and then turn around and find tenants to rent that property. Full service agent! If you're looking to effectively promote your rental listings, we've got some pointers. Our sister site, ForRent.com, created an infographic, "How to Create the Perfect Rental Ad." And if you, Mr. or Ms. Real Estate Pro, want to start raking in some more cash this year, you should know these tips, too! Key Features: Include details that are not in property description (garage, private yard, use key landmarks for directions) Do not exaggerate Be specific Always include photos of primary rooms, including kitchen, living room, bathroom, master Clutter free, but a home that looks "lived in" is a PLUS No flash--take photos during the day to assure natural look See more tips here. Click through to the next page to view the infographic.
MORE >
4 Steps to Find the Perfect Tenant
MORE >
Bigger Isn’t Always Better
This article comes to us from David Vivero, founder of RentJuice and VP of Rentals at Zillow. When it comes to life as a real estate pro, it's not always the size that counts. While listings with a "For Sale" sign in the yard yield higher commissions, they can take more time and effort to move. Supplementing income from home sales by raking in multiple, smaller commission checks can add up to a lot – and it's becoming easier to do, thanks to a growing renter population and new innovations that are popping up throughout the industry. In the first quarter of 2012, the rental vacancy rate of 8.8 percent was 0.9 percentage points lower than the first quarter of 2011 and 0.6 percentage points lower than last quarter, according to numbers from the Department of Commerce's Census Bureau. Renting is on the rise, and the real estate industry is transforming to help brokers and agents meet the climbing demand. Multiple Listing Services are placing emphasis on rental listings data; companies like Zillow have added rentals to their "For Sale" inventory; and new players are emerging with technology offerings that allow for greater volumes, efficiency and precision.
MORE >
5 Reasons to Implement Online Rental Applications
MORE >
Whitepaper: How and Why to Retain Tenants
When you talk about cost-effective strategies for property managers and owners, tenant retention should be at the top of your list. If you keep your tenants happy, you'll keep receiving those uninterrupted rent checks in the mail (avoiding the time and expense of turnover). Today, we'll summarize the RentJuice whitepaper that details the ins and outs of tenant retention. You can download the full whitepaper for free from the rental experts at RentJuice. What's the Big Deal Tenant retention can improve your business by: Saving time and money. Each occupied unit means a regular stream of rent payments to your account, as well as less money and time spent on marketing and turnover maintenance. Increasing profit. According to RentJuice, "The Journal of Property Management revealed that on average, a retained resident is worth almost $900 each year on top of rent payments. Each time a resident moves out, a unit is vacant for an average of 1.5 months. If the tenant retains their lease, the property saves $1,350 as well as the additional costs that would go to marketing the vacancy." LTV and CAC Let's define two of the most important terms related to the economics of tenant retention – LTV and CAC. Then, we'll look at what they mean when combined. LTV: Lifetime Value of a Tenant. The LTV is the profit you'll make over the course of the entire time a tenant will be renting with you. The most important thing to understand about LTV is that it increases with each month a tenant stays with you.
MORE >
4 Tips for Managing Your Online Reputation
MORE >
5 Tips for Better Video Tours
Last week, we worked with RentJuice to bring you some helpful hints for better real estate photos. This week, we’re bringing you 5 of their tips for video tours. Although RentJuice is the rental marketing expert, their tips are certainly helpful for those of us selling properties. For all of the tips, download their excellent whitepaper “The Essential Guide to Apartment Video Tours.”   1) Choose the right equipment. First of all, Smartphones are not proper equipment for video tours. Just to make this absolutely clear, I’d like to reiterate: do not use your Smartphone to film your video tour. Instead, RentJuice recommends: Choose a mid-level quality camera or higher. Choose a camera with HD. Choose a camera with built-in stabilization. Use a wide-angle lens. Use a microphone. Use a tripod.   2) Stage your property. Before you start filming your video tour, make sure the property is clean and tidy! This isn’t just removing a layer of dust or spills on the kitchen floor – it means organizing clutter. Although keeping furniture in a shot can help potential buyers/renters visualize themselves in the space, be sure that the furniture is tasteful, minimal, and strategically arranged.   3) Give a complete tour. First, get in front of the camera yourself so that people know whose voice they’re hearing. Then, continue with proper “flow” - beginning with the exterior of the house and moving to the interior. Move through the house in an organized way, filming all of the major rooms. Give priority to major areas like the kitchen, dining room, living room and master bedroom.   In their whitepaper, RentJuice has several other excellent tips for filming your tour – including where to hold the camera when walking through a hallway. For full details, download the whitepaper.
MORE >
5 Tips for Better Real Estate Photography
MORE >
3 Tips for Writing Better Rental Listings
  In their last whitepaper, the rental experts at RentJuice shared their tips for starting a rental division. In their most recent whitepaper, they explain how to write better rental listings. We’ll share 3 of their top tips here; for the full scoop, you can download the whitepaper.   Tip #1: Share as much information as possible. The more information you’re able to include in your listing, the more likely people are to follow-up. Of course, not all information is created equal – some facts are more important than others. For instance, you want to be sure to include: The price (not a deceptively low price or a price range; the REAL price) The "laundry list" of features. That means all the features that you do have, and the important ones that you don't. It's the best way to prevent wasting their time and your own. Amenities such as washer and dryer, air conditioning, pool, parking, etc. The amount of living space and the floor plan, if possible.
MORE >
The Recipe for Repeat Rental Business
MORE >