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Want to Start a Podcast? 4 Things Every Agent Should Know
In the past 15 years, podcasts have flourished. Today, there are more than 100,000 English language podcasts alone. If you have thought about starting your own podcast, you'll be pleased to know that it's never been easier. But before you take the plunge into sharing your knowledge with your local community – or beyond – there are a few things you need to consider. Here's a quick primer on four things – as a real estate agent – you will need to know: 1. Podcasts take time to record, edit, distribute, and promote The first step in creating a podcast is asking yourself how much time do you have? Professional podcasts often involve a team, so you need to understand the time commitment required if you are doing this solo. Generally, there are two kinds of podcasts: serial and evergreen. A regular podcast – once a week or once a month – is a series. A series can take an enormous amount of time and commitment to produce. You don't want to spend the time it takes to produce and distribute your first episode to have it be the only one you ever create. It's akin to starting a blog on your website and winding up with just a few posts. Most active agents don't have time for a serial podcast and instead create an evergreen podcast. They are called "evergreen" because the subject matter is timeless. The real estate business is filled with evergreen topics, such as Top 5 mistakes buyers make, or 4 things not to miss when getting your home ready to sell, or How to choose a real estate agent, or What the internet won't tell you about local real estate, and so forth. But an evergreen podcast doesn't necessarily have to be centered on your real estate business. You also can share your expertise about your community. For example, you could create a podcast about the top 5 things people can discover in your community, such as the Top 5 Picnic Places, Top 5 Parks, Top 5 Instagram Spots, etc. The key to a successful evergreen podcast is to think about how you can share your expertise with others. 2. Tools of the trade Online shops like Amazon makes this part super simple. Assuming you are creating solely audio and not recording video for your podcast, you'll need just a few extra tools. If you have a newer smartphone (i.e., iPhone, Samsung, or another top model), you have all the audio recording software you'll need built right in. More importantly, smartphones accept external microphones. Sites like Amazon will tell you which mics are compatible with your model. Most microphones that plug into a smartphone are either omnidirectional or unidirectional (also known as cardioid). Omnidirectional mics pick up equally well in all directions. Unidirectional or cardioid mics are designed only to pick up your voice. The best choice for podcast recording when you are the only voice that will be recorded (versus interviewing guests) is cardioid or unidirectional. After you record on your smartphone's built-in audio software, you will need to transfer the audio file to your computer for editing. Audio recording software from firms like Adobe is excellent, but is often expensive or requires a subscription. Again, more good news here: there is a terrific free audio editing program that is easy to learn, has many user-created how-to videos on the web, and is free. Audacity works with just about every type of computer and is terrific for creating your first podcast. If you want to add music to give your podcast a unique signature, add introductory music. Today, there are many ways to obtain free music: just Google "free music licensing sites" or use a low-cost service such as Audio Jungle, now called Envato Music. Adding a sound clip to start and end your podcast makes it sound more professional. In addition, Audacity makes it easy to combine music with the voice track you recorded on your phone. Remember that editing takes time, especially when you are a newbie. Even for experienced editors, one minute of fine-tuning and editing an audio file can take as much as one hour. So keep your evergreen podcast content short – five minutes or less – if you are starting out. You also can use Audacity to take out your uhs, ums, and repeated words, and fix other recording glitches. If you get stuck and don't know how to do something, Google what you are trying to do with Audacity, and you are likely to find a step-by-step video showing you how to do it. Best of all, you can easily export your finished file as an mp3, the audio format you'll need to distribute your podcast. The final artistic element you need will be cover art to accompany your podcast. If you don't have Photoshop skills or are unfamiliar with the do-it-yourself art site Canva, you can hire someone to create low-cost cover art for your podcast at Fivver.com. 3. Podcast distribution services You could host your podcast and then go to each podcast outlet, from Apple to Google to Spotify or others, to distribute your podcast. But that would be one service at a time and a terrible use of your time. Instead, invest in a turnkey podcast distribution service, and you'll set your podcast up once, and it appears everywhere. A great example is Simplecast. For $15 (Basic) or $35 (Essential) a month, this service is an agent's best friend for podcast management. Podcast services like Simplecast host your podcast, distribute it everywhere, and provide you analytics to see the usage of your podcast. It walks you through all the steps you need to take – from setting up and connecting an Apple account if you want to be on Apple Podcasts, to a dashboard that lets you control the name, cover art, and description of your podcasts and its episodes. 4. Promoting your podcast The final step in your podcast journey is getting people to listen to it. Fortunately, social media is an excellent, low-cost, high-impact way to promote your local podcast. Using a distribution service like Simplecast will give your podcast significant exposure by being searchable on all the major podcast sites. In addition, these sites often promote new podcasts and episodes. But the most important thing you can do, as an agent with a new podcast, is to market your podcast like how you sell a property. Tell your sphere about it: promote it in your newsletter, add a link below your email signature, create social media posts, and spend money to boost them. Treating your podcast as a new listing will drive awareness, and if your podcast has good content that connects with your target audience, it will be successful. As you can see, even with an evergreen podcast, it takes a significant time commitment. But if you do have great content and are willing to put in the time, an evergreen podcast can help you build awareness and new business for you and your brand for years to come. Remember, if any of this technology trips you up, reach out to an expert at Tech Helpline and get back on track! To view the original article, visit the Tech Helpline blog.
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[Podcast] iBuyers and 'Zillow-geddon' with Kala Laos of Zoodealio
In this episode of It's Closing Time, Kala Laos sits down with RentSpree CEO Michael Lucarelli to discuss the future of iBuying within real estate, as well as her real estate software company Zoodealio. Michael and Kala discuss "Zillow-geddon" and how real estate agents should view iBuying companies. Kala also discusses how her company, Zoodealio, is designed to empower agents within the iBuyer market and provides her top tips for effective lead generation.
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[Podcast] Decoding Real Estate: Improving Dollar-Producing Productivity Without Stressing Out with Terri Murphy
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[Podcast] Decoding Real Estate: Growing Business through Your CRM with Ricardo Bueno
You hear the acronym "CRM" all the time in real estate, and you probably even know it stands for Customer Relationship Management. But... are you really managing it? Ricardo Bueno, from Follow Up Boss, can help. His first take? "Your phone is not your CRM!" Ricardo joins Decoding Real Estate to offer strategies, tactics and checklists for utilizing a CRM to its fullest potential. Get tips for managing your contacts, mastering the software, automating "busy" tasks, engaging your sphere, how to revive your touchpoint campaigns, and how to evaluate and segment your database. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow Download high converting campaigns And be sure to check out these helpful and relevant links: Follow Up Boss Realtors Property Resource To view the original article, visit the RPR blog.
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6 Tips for Starting Your Real Estate Podcast
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[Podcast] Decoding Real Estate: Clarify Your Marketing Message With Kristin Spiotto
This 30-minute podcast will help you rethink and reevaluate your brand and your marketing message! With 1.5 million REALTORS out there, standing out from the crowd can be tough. Yet, one of the best ways to accomplish this feat is to not talk about yourself so much. You're saying, "What!?" Yet it's true. Marketing message mastermind Kristin Spiotto reveals how the Storybrand approach to marketing can help agents simplify their communication, establish their USP (Unique Selling Proposition), find their "superpower" and become "The Guide" to their customers' journey. All that, plus the seven questions you need to answer to be successful with your marketing outreach. View Brandscript Example Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow To view the original article, visit the RPR blog.
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[Podcast] Decoding Real Estate: Social Media Marketing with Travis Thom
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The Newest Tool for Your Real Estate Business: Clubhouse
Social media is always changing and with that, new social media channels are developing. Most recently, a new, open-conversation social media platform was created: Clubhouse. Clubhouse is not your standard social media platform and is purely conversational. Many popular real estate agents have already taken to the new social media platform to run open rooms with topics from navigating a tough market all the way to helping your clients understand the value in their home. After reading this, you should be ready to check out Clubhouse for yourself and use it in your business to gain some knowledge.
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The 7 Best Real Estate Podcasts to Listen to Right Now
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Top-Ranked Real Estate Agent Ben Caballero Issues New Podcast Episode
One of real estate's most popular podcasts, "Ben Caballero: Real Estate Lessons from the #1 Ranked Agent in the US," released today a new episode for home builders. "Following a recent federal advisory concerning the Covid-19 response, most states have designated residential construction an essential service," said Ben Caballero, president and founder of Dallas-based HomesUSA.com. "Home builders are continuing with construction, but they need creative ideas to help them prepare for the market's recovery while remaining viable. This new episode discusses ideas on how builders can do that," he said. "Ben Caballero Real Estate Lessons: Part 5 – How Production Home Builders win by maximizing the Multiple Listing Service (MLS)," features legendary top producing agent Ben Caballero, a current Guinness World Record title holder for "Most annual home sale transactions through MLS by an individual sell side real estate agent." Ben is the first individual with more than $2 billion of MLS recorded sales transactions in a single year, a feat he has accomplished every year since 2018. He has been consistently ranked as the No. 1 agent by REAL Trends in its "The Thousands" lists, which appears in the Wall Street Journal, for both transaction sides and volume since 2013. Now available for free download on Apple iTunes and Google Play Music, "Part 5" is the latest episode in a podcast series that has received thousands of downloads from real estate agents and home builders since its debut at the end of 2018. Ben says his newest podcast episode focuses specifically on home builders because, "Builders are missing a multi-million-dollar profit opportunity by not truly understanding the value, or taking full advantage, of the best and cheapest real estate marketing tool in the world: the MLS or Multiple Listing Service." In the new 14-minute episode, Ben explains why speed, accuracy and efficiency are essential to the management of builder listings in the MLS. Ben discusses how he fully leverages the MLS to help his 60+ builder clients in Texas make faster sales and increase profitability by reducing carrying costs. Throughout his five-episode podcast, Ben shares secrets to his success, gives advice to agents on how to build their businesses, explains the unique services he and his company, HomesUSA.com, provide builders, and tells stories about his rise to the top. Each podcast is introduced by award-winning real estate journalist and accomplished author Tom Kelly. "Most of America's 1.4 million licensed real estate agents remain housebound, working from home. Many are taking time to learn new skills to prepare for a major rebound in real estate business. My podcast series teaches agents a huge business opportunity: how to work with builders," Caballero added. Ben Caballero's podcast series is also available on Spotify, iHeart Radio, Player FM and most major podcast platforms free of charge.
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How to Achieve Success through Intent: One Real Estate Entrepreneur's Story
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New Thought Leadership Series: 24/seven with Bondilyn Jolly, with Guest Molly McKinley
In this exciting new thought leadership series, industry leader, tech marketing entrepreneur and investor Bondilyn Jolly interviews inspiring professionals to "get to know the person behind the professional." The basic premise is that underneath the professional, the title, the paycheck, and the prestige is a person with hopes, dreams, fears and a lifetime of inspirational and motivational stories that have led them to where they are today. With each guest, Bondilyn conducts a series of interviews that are then presented in a variety of consumable formats: podcast, video, written and photographic. To kick things off, Bondilyn's first interview features a well-known face in real estate, Molly McKinley. Below is a snippet from this interview, along with links to enjoy the complete experience.
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What Every Agent Should Know About Podcasting
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Top 10 Real Estate Podcasts (in Our Opinion)
Are you searching for a fun, convenient way to learn more about the real estate industry, and pick up tips from a wide range of experts? Real estate podcasts make it easy to learn from the best in the business, keep up with current trends, and discover new ideas to help grow your brand. As an added bonus, you can listen to podcasts at your desk, on the road, or while you're taking care of tasks around the house, so there's never a bad time to discover new real estate ideas. Start your search for the perfect podcast with our guide to the ten best real estate podcasts.
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Using Podcasts to Build Your Real Estate Brand
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Top 10 Podcasts for Real Estate Pros
When you want to improve your business, those who've already walked the path are a valuable source of insight. With years of experiences and knowledge of the business, they're often willing to share their secrets to help other real estate professionals get ahead. One of the most popular methods to share their advice is through podcasts. But with thousands of real estate podcasts to choose from, which ones should you listen to? Here are ten of our favorite podcasts for real estate agents and brokers.
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Free Podcast Series from the #1 Ranked Real Estate Agent in the World
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Have You Ever Considered Podcasting? Tips from an Agent Who's Done It
Starting a podcast may seem intimidating, but according to Phil Greely, all you really have to do is "capture your audio and host it somewhere where interested listeners can find it." Greely is a Seattle-based real estate broker as well as the producer and co-host of the popular Rise Seattle Podcast program. He cites his podcast as a contributing factor to his $20 million-a-year in real estate sales. Greely decided to start podcasting when he realized his advertising and marketing were "pretty vanilla, and pretty much the same stuff everyone in real estate has been taught to do." He realized that the more media you put into the world, the more people will be aware of who you are and what you do. This in turn leads to business and referrals.
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From Books to Podcasts: Best Resources for New Real Estate Agents
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The 12 Top Real Estate Podcasts
If we've learned anything, it's that podcasts are here... and they're here to stay. They've simultaneously brought back the art of the classic radio show in episodic form, or serial, as well as given voice to a lot of experts in fields that may not have necessarily had an outlet or voice before podcasts entered the scene. Now, what good is this for you, a real estate agent? The rise of podcasts' popularity has been large in part due to the fact that the information is easily digestible while on the go—and whether you're listening on your daily commute to and from work, or listening to your favorite podcast while cooking dinner, podcasts have become the perfect multi-tasking information source. Perfect, if you ask us, for real estate agents who live largely on their mobile devices or in their car, and who might just need a diversion or an information boost from fellow agents and real estate professionals. That's why we pulled together this list of the top real estate podcasts.
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Stitcher: How real estate agents can learn on the go with podcasts that educate and entertain
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3 Podcasting Best Practices for Real Estate Professionals
With the advancements and use of mobile and digital technologies, the once-slow medium known as podcasting has become easier to create and consume. According to Edison Research and Triton Digital, podcasting listenership is estimated at 57 million. Percentage of Americans who have listened to a podcast in the past month has increased steadily since 2013 To put things in perspective, Twitter reported 67 million active users during the third quarter of this year. The relatively small 10 million difference makes podcasting a perfect addition to your content marketing and personal branding strategies. What better way to garner a loyal following than to prove your expertise through persistently broadcasting relevant information to your sphere of influence? Click over to page 2 to see our top three podcasting best practices as you begin your own podcasting journey.
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Why Reusing Listing Photos Could Mean Legal Trouble
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