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Using Podcasts to Build Your Real Estate Brand
Whether stuck in traffic or on the treadmill at the gym, chances are you've listened to a podcast at least once. In today's digital world, they're more popular than ever and according to 2018 Edison Research, "monthly listeners grew from 24 percent of Americans 12+ to 26 percent year over year." Lisa Fettner, VP of Marketing at ReferralExchange, recently interviewed Bill Risser, VP of Digital Strategy at Fidelity National Title and Founder/Host of The Real Estate Sessions Podcast, to discuss all things podcasting. If you're considering starting your own podcast, below are a few tips from Bill to keep in mind:
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Top 10 Podcasts for Real Estate Pros
When you want to improve your business, those who've already walked the path are a valuable source of insight. With years of experiences and knowledge of the business, they're often willing to share their secrets to help other real estate professionals get ahead. One of the most popular methods to share their advice is through podcasts. But with thousands of real estate podcasts to choose from, which ones should you listen to? Here are ten of our favorite podcasts for real estate agents and brokers.
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Free Podcast Series from the #1 Ranked Real Estate Agent in the World
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Have You Ever Considered Podcasting? Tips from an Agent Who's Done It
Starting a podcast may seem intimidating, but according to Phil Greely, all you really have to do is "capture your audio and host it somewhere where interested listeners can find it." Greely is a Seattle-based real estate broker as well as the producer and co-host of the popular Rise Seattle Podcast program. He cites his podcast as a contributing factor to his $20 million-a-year in real estate sales. Greely decided to start podcasting when he realized his advertising and marketing were "pretty vanilla, and pretty much the same stuff everyone in real estate has been taught to do." He realized that the more media you put into the world, the more people will be aware of who you are and what you do. This in turn leads to business and referrals.
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From Books to Podcasts: Best Resources for New Real Estate Agents
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The 12 Top Real Estate Podcasts
If we've learned anything, it's that podcasts are here... and they're here to stay. They've simultaneously brought back the art of the classic radio show in episodic form, or serial, as well as given voice to a lot of experts in fields that may not have necessarily had an outlet or voice before podcasts entered the scene. Now, what good is this for you, a real estate agent? The rise of podcasts' popularity has been large in part due to the fact that the information is easily digestible while on the go—and whether you're listening on your daily commute to and from work, or listening to your favorite podcast while cooking dinner, podcasts have become the perfect multi-tasking information source. Perfect, if you ask us, for real estate agents who live largely on their mobile devices or in their car, and who might just need a diversion or an information boost from fellow agents and real estate professionals. That's why we pulled together this list of the top real estate podcasts.
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Stitcher: How real estate agents can learn on the go with podcasts that educate and entertain
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3 Podcasting Best Practices for Real Estate Professionals
With the advancements and use of mobile and digital technologies, the once-slow medium known as podcasting has become easier to create and consume. According to Edison Research and Triton Digital, podcasting listenership is estimated at 57 million. Percentage of Americans who have listened to a podcast in the past month has increased steadily since 2013 To put things in perspective, Twitter reported 67 million active users during the third quarter of this year. The relatively small 10 million difference makes podcasting a perfect addition to your content marketing and personal branding strategies. What better way to garner a loyal following than to prove your expertise through persistently broadcasting relevant information to your sphere of influence? Click over to page 2 to see our top three podcasting best practices as you begin your own podcasting journey.
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Why Reusing Listing Photos Could Mean Legal Trouble
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