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New Thought Leadership Series: 24/seven with Bondilyn Jolly, with Guest Molly McKinley
In this exciting new thought leadership series, industry leader, tech marketing entrepreneur and investor Bondilyn Jolly interviews inspiring professionals to "get to know the person behind the professional." The basic premise is that underneath the professional, the title, the paycheck, and the prestige is a person with hopes, dreams, fears and a lifetime of inspirational and motivational stories that have led them to where they are today. With each guest, Bondilyn conducts a series of interviews that are then presented in a variety of consumable formats: podcast, video, written and photographic. To kick things off, Bondilyn's first interview features a well-known face in real estate, Molly McKinley. Below is a snippet from this interview, along with links to enjoy the complete experience.
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What Every Agent Should Know About Podcasting
A popular, but seldom discussed marketing option for real estate agents is podcasting. This medium is uniquely well suited for real estate because of the on-the-go nature of the business. Some agents listen to podcasts to up their selling game. Others create podcasts to share their experiences with other agents or to teach potential buyers and sellers what's what. Other agents, however, aren't familiar enough with podcasts to take advantage of them at all. If you count yourself among these, whether you're interested in listening to podcasts or creating your own, we've got what you need to know about what podcasts are and where to find them below.
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Top 10 Real Estate Podcasts (in Our Opinion)
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Using Podcasts to Build Your Real Estate Brand
Whether stuck in traffic or on the treadmill at the gym, chances are you've listened to a podcast at least once. In today's digital world, they're more popular than ever and according to 2018 Edison Research, "monthly listeners grew from 24 percent of Americans 12+ to 26 percent year over year." Lisa Fettner, VP of Marketing at ReferralExchange, recently interviewed Bill Risser, VP of Digital Strategy at Fidelity National Title and Founder/Host of The Real Estate Sessions Podcast, to discuss all things podcasting. If you're considering starting your own podcast, below are a few tips from Bill to keep in mind:
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Top 10 Podcasts for Real Estate Pros
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Free Podcast Series from the #1 Ranked Real Estate Agent in the World
Here's a great holiday gift and it's free: a new, four-part real estate podcast series that's available today featuring the wisdom and a little wit from Ben Caballero. Ben is the world's #1 ranked real estate agent. He's also the first and only agent in U.S. history ever to exceed the $1 billion mark for residential sales transaction volume in a single year, a feat he has achieved in each of the last three years.
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Have You Ever Considered Podcasting? Tips from an Agent Who's Done It
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From Books to Podcasts: Best Resources for New Real Estate Agents
New real estate agents everywhere--it's time to study up! From your lunch break to your morning commute to the office, reading real estate books, listening to awesome podcasts, and browsing some of the best online resources is the best way to advance your career (other than getting out there and working with more clients). We've compiled a group of resources for new real estate agents that includes websites, books, and podcasts to keep your brain active and entertained, and most importantly provide you with skills and knowledge to help you advance your marketing strategy, client relationships, and overall expertise.
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The 12 Top Real Estate Podcasts
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Stitcher: How real estate agents can learn on the go with podcasts that educate and entertain
Aside from Uber drivers and bus drivers, real estate agents may put in more road time than any other profession. And while you're always focused on getting from one place to the next in record time, you may not be handling your drive time as efficiently as possible. This week, we'll talk about the best mobile apps for real estate agents on the go. Check out our first post, where we looked at the Waze app and its Send ETA feature.
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3 Podcasting Best Practices for Real Estate Professionals
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Why Reusing Listing Photos Could Mean Legal Trouble
That house you sold in 2012 has just come back on the market. You know you still have a picture somewhere--there it is--and the home still looks pretty much the same. You upload the photo and relist the property. No problem, right? Well, actually, you could be stepping into some dangerous legal territory. We spoke with Larry Lohrman, a real estate photographer and blogger in Salem, Oregon. He frequently writes about issues at the crossroads of real estate and photography. One of the most common topics of discussion on his blog is usage rights for photographs commissioned from professional photographers. "I have a friend who's an agent and photographer in Seattle," he says. After a conversation about just this subject, Lohrman's friend went back to his office of more than 80 agents and asked around. "Down to a person, no one" -- not the managing broker, not a single agent -- "understood that when the agents pay a photographer for photos, they aren't getting ownership of the photos. They're only licensing those photos for a specific time and purpose." A number of recent high-profile cases have brought this issue to light, and may be cause for concern if you're not 100% sure of the legal status of your listing images: In 2008, photographer Liz Ordonez-Dawes was awarded more than $12 million when the court agreed that her client's distribution of seven photographs to third parties constituted copyright infringement. In 2013, Palm Beach County photographer Andy Frame sued several websites over misuse of his photos of Olivia Newton John's home in Jupiter, Florida. In 2014, a class action lawsuit was filed against CoreLogic for allegedly tampering with and distributing proprietary photographic works to their MLS clients.
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