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[Podcast] Insider Tips for Agents, Buyers, and Sellers with Melissa Herdman
Ever had a buyer quit their job on closing day? Realtor Melissa Herdman has, and she shares her story in Leigh Brown's aptly named podcast, Crazy Sh*t in Real Estate. But that's not all that Melissa and Leigh discuss. Tune in to hear Melissa's wise advice for both agents and clients trying to weather this crazy market, as well as: Reasons to get into real estate Keeping agents happy and building a great brokerage culture What buyers should keep in mind during closing Why there's truth in that old saying, "Everything happens for a reason" About Melissa Herdman Melissa Herdman is a full-time REALTOR® and a lifetime resident of Osage County. She is currently the supervising branch broker of Kirk and Cobb REALTORS® and is a Certified Residential Specialist. She graduated with a degree in Bachelor of Science in Nursing at Washburn University of Topeka. She proceeded to have her Master of Science in Nursing at the University of Kansas Medical Center. She is a member of the National Association of REALTORS®, among several other organizations. Listen on: Apple Podcasts Google Podcasts YouTube View the episode homepage for show notes and more details.
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[Podcast] Finding Your Resilience in Real Estate with Jennifer Branchini
In this episode of The RENEW Podcast, host Lauren Martin talks to Jennifer Branchini, COMPASS REALTOR® and a NAR Regional Vice President. The two women discuss Jennifer's 25-year real estate journey, her unexpected rise to the 2023 President of the California Association of Realtors, and conquering her initial shyness and video-recording fright with humor. During the conversation, Jennifer highlights the transformative power of networking and her instrumental role in launching the Young Professionals Network while expressing gratitude for empowering friendships and an all-female leadership team. Jennifer also shares tips for conquering public speaking fears, urging everyone to say "yes" to opportunities and speak from the heart. She encourages listeners not to forget the significance of pursuing passions alongside a fulfilling personal life. Listen to the full episode above, or click one of the links below to listen on the podcast service of your choice: ‍Apple Podcasts‍ Pandora Spotify‍ RENEW by RentSpree aims to help change the lack of women in leadership roles within real estate and foster a community that elevates female voices.
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[Podcast] How to Stay Accountable When You Miss Your Target Goal
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[Podcast] Strategies for Successful Business Planning in the New Year with Matthew Rathbun (Part 2)
On this episode of NAR's Center for REALTOR® Development podcast, guest Matthew Rathbun discusses business suggestions, strategies, and ideas to help you make your plans for success in 2024. This is part two of the interview with Matthew on business planning. The first part debuted earlier this month. In part two, Matthew leads us into a conversation about the people you're partnering with in your business and offers some great suggestions on the rhythm of work and home life. In this episode: The importance of choosing your clients carefully Social media updates that can alienate your followers Apps that work as your Personal Knowledge Management System Where to download a business planning workbook Advice for a changing market And more! Visit the episode homepage for show notes and more detail.
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[Podcast] Strategies for Successful Business Planning in the New Year with Matthew Rathbun (Part 1)
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Molding the Homeownership Message for Millennials and Gen Z
Millennials and Gen Z's attitudes on homeownership are rapidly changing and widely misunderstood. As Millennial household formation catches up with previous generations, so has the desire to own their own home. Higher interest rates and housing affordability issues all present headwinds against aspiring homebuyers. This episode of The National Housing Conference's Beyond Four Walls podcast addresses avenues for connecting with younger audiences, including modernizing and simplifying housing conversations as well as highlighting the advantages of homeownership. Listen on: Spotify Amazon Apple Podcasts Visit the episode homepage for show notes and more detail.
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[Podcast] How Agents Can Leverage AI Tools, with Jeff Lobb
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[Podcast] Tools and Tech for Working with Mature Clients with Ali Whitley
Everyone is adapting to the technology they need, in their work and life. We want you to have the best tools that will benefit you and your clients. In this episode, Ali Whitley discusses working with our mature clients. The Seniors Real Estate Specialist® Designation (SRES®) is an amazing class that the Center for REALTOR® Development offers. This class discusses things you need to know. We discuss the technicalities of senior living, reverse mortgages, estates, taxes, and more. We also discuss helping our mature clients get established in communities and be connected in the ways that help them best. Thanks for joining us! Tweetables "A person of the same age could be in a very different lifestyle than another person. It really depends on your activity level, your health level; how you really feel about yourself, and your ability to have activity." — Ali Whitley "Maybe someone had a real interest in something particular and their job took them in a different direction. Now, as they're retiring, they can start to take those classes that they thought that they would enjoy." — Ali Whitley "As REALTORS®, we need to help clients across any technology abilities and we need to know where they are and meet them there and see if we can help to encourage new technology within their transactions." — Ali Whitley "They can see your smiling face on the video or they get to meet you in person and they get a feel for who you are, and then later, if … you're sending a text, or you're sending something through email, now they can put your face to it." — Ali Whitley Guest Bio Ali Whitley is an active Residential Real Estate Agent and Director of Education at RE/MAX Crossroads. In addition to guiding buyer and seller clients through successful transactions, Ali is passionate about professional development and education. A skilled negotiator and experienced REALTOR® for over 26 years, she shares this expertise and empowers fellow agents as an educator and mentor, and as an instructor of Designations and Certifications. Ali is active in local, state, and national REALTOR® associations, currently serving as President-Elect of Ohio REALTORS®, NAR Director and Chair of the Emerging Business and Technology Forum. She has been recognized as AABOR REALTOR® of the Year and as a "Woman of Note" by Crain's Cleveland Business. Ali is committed to excellence, fostering an inclusive environment focused on sharing strategies for growth and success. NAR Resource Links Seniors Real Estate Specialist® (SRES®) Microcourses found at Learning.REALTOR. Use the coupon code PODCAST to obtain 15% off the price of any microcourse! Crdpodcast.REALTOR Learning.REALTOR — for NAR Online Education Training4RE.com — List of Classroom Courses from NAR and its affiliates CRD.REALTOR — List of all courses offered Visit the episode homepage for show notes and more detail.
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The Power of Real Estate Podcasting: Building Your Voice in the Industry
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[Podcast] Recruiting Good People to Your Real Estate Team with Austin Glass
Austin Glass is a Founding Partner of Mint Real Estate. He has a background in residential and commercial real estate, and flourished in customer service and sales before that. In this episode of Real Talk with Realtors, hear how to find the right people for your real estate team, figure out who you don't need, determine when to expand your team, establish core values, and document your processes. This episode covers everything from hiring to writing SOPs. Here's a small sample of what you will hear in this episode: How do you recruit people for your real estate team? What does Austin look for when interviewing agents? Has he had to let anybody go? What can go wrong with recruiting? When is the right time to expand your team? Why should an executive assistant be your first hire? Does Mint have a library of SOPs? What should you be asking yourself if you're being recruited? Connect with Austin at MintRealEstate.com. Check out the episode and show notes for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.
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[Podcast] How RPR is Helping Realtors Navigate a Challenging Market, with Reggie Nicolay
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[Podcast] Using Social Channels to Create Connections with Tamany Hall
Thank you to RPR for sponsoring this article on RE Technology: This episode of Decoding Real Estate welcomes Tamany Hall. Tamany is a real estate marketing and lead generation expert who brings a wealth of social media know-how to the table. Her company, The Simple Touches, specializes in helping real estate agents bolster their social presence, set up lead gen funnels, and effectively learn how to use video and design templates, especially Instagram, to establish a brand and grow a business. Tamany joins Reggie and Genie from RPR (Realtors Property Resource®) to discuss how REALTORS® can leverage Instagram to generate quality leads consistently. They talk about content creation, user engagement and analytics, with the aim of helping you achieve remarkable results. Tamany also shares insider tips on how to make the most of new tools and templates, conserve time while creating quality content, and gather potential leads effectively. She urges real estate agents to broaden their content horizons, emphasizing the importance of featuring local communities and personal narratives. Towards the end, the show switches gears to discuss Threads — the latest entrant in the social media scene. Hear what Tamany thinks of this new platform, and why it might be the next big thing in real estate marketing. Don't miss this month's Decoding Real Estate with guest Tamany Hall! Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: The Simple Touches Single Property Website CANVA Template Tamany Hall/The Simple Touches Instagram Realtors Property Resource® RPR Canva Templates Listen on: Apple Podcasts Google Podcasts Spotify To view the original article, visit the RPR blog.
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[Podcast] Leveraging ChatGPT for Content Creation with Katie Lance
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[Podcast] Setting Goals, Being Fearless and Keeping Focus with Tiffany Tanquary
In the latest episode of The RENEW Podcast, hosted by Lauren Martin, Sales Director at RentSpree and Founder of RENEW, shines a spotlight on Tiffany Tanquary, Sr. Strategic Partnerships Manager of Real Estate at DocuSign. Tiffany explores the empowerment of women in real estate. They discuss Tiffany's journey, the significance of female mentorship, and the power of seizing opportunities. Tiffany began her career in Silicon Valley and later joined Zillow's new construction team. Proactively recruited by DocuSign, she played a vital role in creating a new line of business for forms and transaction management. Fearlessness and self-starter mentality propelled her success at DocuSign. She shares how these qualities shaped her career and enabled her to seize unexpected opportunities. The conversation between Tiffany and Lauren emphasizes the empowerment of women in real estate. Tiffany's journey from Silicon Valley to leadership at DocuSign exemplifies the power of seizing opportunities. The discussion underscores the significance of female mentorship and the aim of RENEW to create a supportive community within the industry. Listen to the full episode above, or click one of the links below to listen on the podcast service of your choice: ‍Apple Podcasts‍ Google Podcasts Spotify‍ RENEW by RentSpree aims to help change the lack of women in leadership roles within real estate and foster a community that elevates female voices. To view the original article, visit the RentSpree blog.
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[Podcast] How to Scale Your Real Estate Business with Robert Biehn
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Podcast App Stitcher to Shut Down: How to Transfer Your Favorite Shows to a New App
Real estate agents who use Stitcher to listen to their favorite podcasts are going to need to find a new app. The service announced that they are shutting down on August 29. SiriusXM, which owns Stitcher, is closing the app to focus "on incorporating podcasts into its flagship SiriusXM subscription business." Most crucially for dedicated users, after August 29, "you will no longer be able to access your shows, downloads, preferences or listening history," the company said in an email to users. Fortunately, there is an easy way to transfer your favorite shows and listening history to a new app. Let's take a look… Exporting Your Favorite Shows Stitcher offers easy, step-by-step directions for exporting your favorite shows and listening history. We've shared the process for doing that on your mobile phone below, along with a few helpful screenshots. If you'd prefer to undertake this process from your computer, read the instructions here. 1. Open the Stitcher app. 2. Go to Settings. 3. Click on "Export My Shows." This is close to the bottom of the Settings page. (If you don't see this option, update the Stitcher app to the latest version.) 4. Click on "OK. I'LL SAVE IT" 5. Save this file or email it to yourself for future use. 6. Import the file to a new podcast app of your choice. The details of this process depend on the app you're importing to. Check the new app's FAQ or help documentation to do this, or contact their customer assistance. Alternative Podcast Apps Speaking of new apps, which podcast apps are available for agents to switch to? We're happy to report that there are a wealth of options. Here are a few of the top ones: Apple Podcasts Google Podcasts Spotify Podbean Castbox Pocket Casts Overcast Player FM Podurama Podcast Guru What If I Host a Podcast? If you're a real estate agent who hosts your own podcast, be sure you've got backups of all your audio files if you host your podcast on Stitcher exclusively, and put a plan in place to move to a new platform (or platforms — more is always better!). If you distribute your podcast to multiple platforms, you should be fine when Stitcher shuts down. Just notify your listeners that Stitcher is closing and let them know where else they can find your show. You can do this via social media, email, or you can even upload a brief audio clip to Stitcher about the change.
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[Podcast] Selling Short-term Rentals with Stephanie Heiser
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[Podcast] Peek inside a Compass superstar's content generation machine
Amit Bhuta is a Realtor for Compass and ALL IN MIAMI. He's been a Realtor for almost 17 years after spending 11 years as a car salesman. In this episode of the Real Talk with Realtors podcast, learn how to market your real estate business through relevant content, cater your content to your audience, set up processes for creating content, share your failures, and convert through social media. This episode covers everything from hair transplants to GaryVee. Here's a small sample of what you will hear in this episode: Why is commercial real estate different than residential real estate? How would Amit define "content?" What is his secret sauce? How do you resonate with your avatar? Did marketing click immediately? Where does the conversion happen on social media? How do you share effective content with a low following? Real talk...not Real talk: TikTok as a platform for Realtors Connect with Amit at ALLINMIAMI.com. Check out the episode and show notes for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.
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[Podcast] The Role of Your Financial Services Partner with Danny Horanyi
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[Podcast] Interviewing Your Real Estate Clients with Dean Sharp
Dean Sharp is a custom home designer, The House Whisperer, and the host of Home with Dean Sharp on KFI AM 640. He first got into the business 35 years ago in Beverly Hills and Bel Air and has been designing homes ever since. In this episode of Real Talk with Realtors, find out what you can learn from interviewing your real estate clients, what questions to ask, how to stage your house, the history of home layouts, and future trends in the real estate design space. This episode covers everything from the history to the future of homes. Here's a small sample of what you will hear in this episode: What is the definition of design? Why is design of an aspirational nature? What are Dean's thoughts on virtual staging? How has house design changed over the years? What should Realtors not do? Will Calcutta countertops stay trendy? What architectural and design changes will we see in the coming years? Real talk...not Real talk: Doing renovations today Connect with Dean at HouseWhisperer.Design and listen to Home with Dean Sharp. Check out the episode and show notes for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.
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[Podcast] Farming as a Realtor with Christine Regan
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[Podcast] Dividing Tasks with Your Real Estate Business Partner with Max Carr
Max Carr is a proud member of First Team Real Estate's Hall of Fame. Together with his wife, Kate, they make up an award-winning real estate duo that offers a full list of concierge benefits at zero cost to their clients. In this episode of Real Talk with Realtors, learn how to find the right partner for your real estate business, divide tasks and responsibilities, generate referrals through outstanding perks, treat your clients like friends, and how being a gamer has helped Max's real estate career. This episode covers everything from company family business to video games. Here's a small sample of what you will hear in this episode: How did Max get into real estate? Did the marriage or business come first? How do Max and Kate separate roles? What should Realtors think about before they partner? How do you inspire a referral? Do a lot of Realtors offer a concierge service? How does being a gamer impact Max's business? Real talk...not Real talk: The cost of lumber Connect with Max at MaxKateHomes.com and OCHomeEvaluation.com. Check out the episode and show notes below for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.
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[Podcast] Social Media Marketing for Realtors with Madison Gorgone
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[Podcast] Tech Innovation in the Real Estate Industry with Roger Hance
Roger Hance is the founder and President of Escrow Technologies. He started in the real estate business in 1974, built the first CRM system used in real estate, and has been a top producer and thought leader since. Hear how to innovate with new technology in real estate, the landscape of the escrow field, his advice to new agents, when tech is needed and not needed, and what blockchain will bring to real estate. This episode covers everything from escrow to typewriters. Here's a small sample of what you will hear in this episode: How did Roger get into real estate? Which CRM software is the best? What is Escrow Technologies? Which parts of the process do they automate? What are the benefits of working in escrow? How many states or escrow states or lawyer states? What would it take to create a standard system across real estate? How will blockchain work in the real estate industry? Connect with Roger at EscrowTech.net. Check out the episode and show notes below for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.
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[Podcast] How to Hire Your First Team Member with Amit Singh
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[Podcast] Refining Processes for Your Real Estate Team with Sosimo Avila
Sosimo Avila is a producing branch manager at NEO Home Loans. He's produced close to $100 million in the past year, ranking in the top 1% in the country. In this episode of Real Talk, with Realtors, hear Sosimo share how to create efficient processes for your real estate team, write SOPs, build where you want to be, prepare your business to scale, and put together a rewarding retreat for your team. This episode covers everything from systems to coffee shops. Here's a small sample of what you will hear in this episode: What does Sosimo's business look like? How do you write processes? What is process? How does writing SOPs create data points? What has Sosimo learned about being a business leader? How do you get your culture to adopt processes? What advice does Sosimo have for real estate business owners? Real talk…not Real talk: Interest-only loans Connect with Sosimo on Instagram and YouTube. Check out the episode and show notes below for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.
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[Podcast] Build Confidence, Captivate Viewers and Convert Them into Leads with Chelsea Peitz
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[Podcast] Vetting Your Real Estate Clients with Keaton English
Keaton English is a real estate advisor and the Principal of English Estates. He became the 19th-ranked Realtor in San Diego in just four years. In this episode of Real Talk, with Realtors, hear Keaton share how to vet your real estate clients and investors, find your niche as a Realtor, whether to team up or stay solo, utilize problem-solving, and sales strategy in real estate. This episode covers everything from sales to knowing who to go into business with in real estate. Here's a small sample of what you will hear in this episode: How did Keaton get into real estate? What does the real estate market look like today? How much negotiation is there in real estate? What does Keaton think about iBuyers? How did he start gaining momentum in real estate? Is he still driving for dollars? How did he start working with Acropolis? Real talk...not Real talk: Realtor as a profession Connect with Keaton at EnglishEstates.US. Check out the episode and show notes below for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.
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[Podcast] Using Attraction Marketing with Jess Lenouvel
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[Podcast] Using a CRM to Fuel Your Real Estate Business with Bryan Hill
Bryan Hill is a Founding Partner of Mint Real Estate. He's brought in several hundred million dollars in residential real estate sales and also founded the Young Professionals Network (YPN) in Newport Beach. Listen to this episode of the Real Talk, with Realtors podcast to learn how to build your real estate team, capitalize with your CRM software, create systems so you can scale, use digital marketing to bring in new leads, and be patient with your CTA. This episode covers everything from scaling your real estate business to finding the right lender. Here's a small sample of what you will hear in this episode: Why did Bryan become a broker? Does he like the interview process? What is an ISA (Inside Sales Agent)? How do you produce leads through digital marketing as a Realtor? What's a good social media paid ads budget? How much is a lead worth? What should you think about before becoming a real estate broker? Real talk...not Real talk: Lenders Connect with Bryan at MintRealEstate.com and on Instagram at @MintRealEstateInc. Check out the episode and show notes below for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.
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[Podcast] Finding the Right Brokerage for You, with Brittany Walter
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[Podcast] Erin Shine on Sustainability in Real Estate
Erin Shine is the founder of Attainable Home. He's a real estate business owner and investor passionate about building net-zero attainable housing. Listen to this podcast to learn how to save clients money through sustainability, the modifications needed to hit net-zero, the biggest energy users, how to watch how much energy you're using, and tests you can do in your homes. This episode covers everything from solar panels to Teslas. Here's a small sample of what you will hear in this episode: How many homes has Erin made more sustainable? What number do you need to get under to be net-zero? Is there any gas in the home? How do induction stoves compare to gas stoves? What sustainability advice does Erin have for real estate professionals? How much energy does HVAC use? What's the difference between different EV chargers? How does Dalip's electric setup compare? Connect with Erin at AttainableHome.com. Check out the episode and show notes below for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.
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[Podcast] Creating Video Content as a Realtor with Peter Flores
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[Podcast] Decoding Real Estate: Video as a Lead Generating Machine with Karin Carr
Today we welcome a special guest, Karin Carr, the Amazon bestselling author of YouTube for Real Estate Agents, and founder of the Video Boss Agent Academy. With over 15 years of experience as a REALTOR®, Karin has become a sought-after speaker on video marketing, and she's here to share her expertise with us. In this episode, we'll explore video as a lead-generating machine and how Karin fell into the YouTube video niche. We'll learn about the competitive advantage of using video, the difference between leads generated through video versus traditional lead generation sites, and how agents can cut through the excuses and get started with video marketing. Karin will also share her thoughts on the key elements of creating a successful sales funnel with video, including calls to action, landing pages, lead magnets and auto-responses. We'll discuss the importance of increasing visibility and building meaningful consumer relationships, as well as the biggest mistakes agents make when incorporating video into their marketing plans. Finally, we'll dive into Karin's popular Market Update LIVE! and discuss the value of hyper-local market update videos. If you're looking to expand your business with video, Karin's book, YouTube for Real Estate Agents, might be a great place to start. So sit back, relax, and join us as we decode the power of video marketing with Karin Carr. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: Karin Carr YouTube Page YouTube for Real Estate Agents Realtors Property Resource RPR's Market Trends Listen on: Apple Podcasts Google Podcasts Spotify Stitcher To view the original article, visit the RPR blog.
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[Podcast] Real Talk, with Realtors: House Hacking, with Marcus Norman
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[Podcast] Decoding Real Estate: Minimizing Buyer's Remorse with Bernice Ross
This installment of Decoding Real Estate is all about how to set home buyer expectations and curb buyer remorse in the current, shifting market. Real estate coach and nationally syndicated columnist Bernice Ross joins the DRE crew to discuss different strategies on how to approach buyers and how to pre-communicate to them in this new, high interest rate market. Bernice gives tips on in-depth buyer interviews and how to assess new home wants versus new home needs. She also offers other great ideas on communication preferences, how to prep first-timers on paperwork, disclosures and key transaction dates. And, of course, reasons to provide buyers with RPR property reports. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: RealEstateCoach.com Realtors Property Resource Listen on: Apple Podcasts Google Podcasts Spotify Stitcher To view the original article, visit the RPR blog.
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[Podcast] Decoding Real Estate: Deliver Clarity to Clients Amongst Shifting Market Concerns
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[Podcast] Advice for New Agents, Resources, and the LGBTQ+ Community with Anthony Vulin
In this episode of It's Closing Time, RentSpree CEO Michael Lucarelli sits down with Anthony Vulin. Anthony is a very successful broker/agent in Los Angeles, the President of the Greater LA Association of REALTORS, and the National VP of the LGBTQ+ community called The Alliance. Anthony delivers must-have tips for brand new agents entering their careers in real estate, the relationship between real estate and the LGBTQ+ community, and the resources available for agents in that community to be able to thrive in their careers and lives.  
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[Podcast] Lead Gen and Leveraging Data with Ed Carey of Audience Town
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[Podcast] My Real Estate Journey with Kirsten Jordan of Million Dollar Listing New York
In this episode of It's Closing Time, RentSpree CEO Michael Lucarelli talks with Kirsten Jordan, star of Million Dollar Listing New York, and leader of the KJ Team at Douglas Elliman. They discuss her personal real estate journey as well as some keys to success for real estate agents in today's climate.  
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[Podcast] Growing Your with Technology with Matthew Kuchar
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Want to Start a Podcast? 4 Things Every Agent Should Know
In the past 15 years, podcasts have flourished. Today, there are more than 100,000 English language podcasts alone. If you have thought about starting your own podcast, you'll be pleased to know that it's never been easier. But before you take the plunge into sharing your knowledge with your local community – or beyond – there are a few things you need to consider. Here's a quick primer on four things – as a real estate agent – you will need to know: 1. Podcasts take time to record, edit, distribute, and promote The first step in creating a podcast is asking yourself how much time do you have? Professional podcasts often involve a team, so you need to understand the time commitment required if you are doing this solo. Generally, there are two kinds of podcasts: serial and evergreen. A regular podcast – once a week or once a month – is a series. A series can take an enormous amount of time and commitment to produce. You don't want to spend the time it takes to produce and distribute your first episode to have it be the only one you ever create. It's akin to starting a blog on your website and winding up with just a few posts. Most active agents don't have time for a serial podcast and instead create an evergreen podcast. They are called "evergreen" because the subject matter is timeless. The real estate business is filled with evergreen topics, such as Top 5 mistakes buyers make, or 4 things not to miss when getting your home ready to sell, or How to choose a real estate agent, or What the internet won't tell you about local real estate, and so forth. But an evergreen podcast doesn't necessarily have to be centered on your real estate business. You also can share your expertise about your community. For example, you could create a podcast about the top 5 things people can discover in your community, such as the Top 5 Picnic Places, Top 5 Parks, Top 5 Instagram Spots, etc. The key to a successful evergreen podcast is to think about how you can share your expertise with others. 2. Tools of the trade Online shops like Amazon makes this part super simple. Assuming you are creating solely audio and not recording video for your podcast, you'll need just a few extra tools. If you have a newer smartphone (i.e., iPhone, Samsung, or another top model), you have all the audio recording software you'll need built right in. More importantly, smartphones accept external microphones. Sites like Amazon will tell you which mics are compatible with your model. Most microphones that plug into a smartphone are either omnidirectional or unidirectional (also known as cardioid). Omnidirectional mics pick up equally well in all directions. Unidirectional or cardioid mics are designed only to pick up your voice. The best choice for podcast recording when you are the only voice that will be recorded (versus interviewing guests) is cardioid or unidirectional. After you record on your smartphone's built-in audio software, you will need to transfer the audio file to your computer for editing. Audio recording software from firms like Adobe is excellent, but is often expensive or requires a subscription. Again, more good news here: there is a terrific free audio editing program that is easy to learn, has many user-created how-to videos on the web, and is free. Audacity works with just about every type of computer and is terrific for creating your first podcast. If you want to add music to give your podcast a unique signature, add introductory music. Today, there are many ways to obtain free music: just Google "free music licensing sites" or use a low-cost service such as Audio Jungle, now called Envato Music. Adding a sound clip to start and end your podcast makes it sound more professional. In addition, Audacity makes it easy to combine music with the voice track you recorded on your phone. Remember that editing takes time, especially when you are a newbie. Even for experienced editors, one minute of fine-tuning and editing an audio file can take as much as one hour. So keep your evergreen podcast content short – five minutes or less – if you are starting out. You also can use Audacity to take out your uhs, ums, and repeated words, and fix other recording glitches. If you get stuck and don't know how to do something, Google what you are trying to do with Audacity, and you are likely to find a step-by-step video showing you how to do it. Best of all, you can easily export your finished file as an mp3, the audio format you'll need to distribute your podcast. The final artistic element you need will be cover art to accompany your podcast. If you don't have Photoshop skills or are unfamiliar with the do-it-yourself art site Canva, you can hire someone to create low-cost cover art for your podcast at Fivver.com. 3. Podcast distribution services You could host your podcast and then go to each podcast outlet, from Apple to Google to Spotify or others, to distribute your podcast. But that would be one service at a time and a terrible use of your time. Instead, invest in a turnkey podcast distribution service, and you'll set your podcast up once, and it appears everywhere. A great example is Simplecast. For $15 (Basic) or $35 (Essential) a month, this service is an agent's best friend for podcast management. Podcast services like Simplecast host your podcast, distribute it everywhere, and provide you analytics to see the usage of your podcast. It walks you through all the steps you need to take – from setting up and connecting an Apple account if you want to be on Apple Podcasts, to a dashboard that lets you control the name, cover art, and description of your podcasts and its episodes. 4. Promoting your podcast The final step in your podcast journey is getting people to listen to it. Fortunately, social media is an excellent, low-cost, high-impact way to promote your local podcast. Using a distribution service like Simplecast will give your podcast significant exposure by being searchable on all the major podcast sites. In addition, these sites often promote new podcasts and episodes. But the most important thing you can do, as an agent with a new podcast, is to market your podcast like how you sell a property. Tell your sphere about it: promote it in your newsletter, add a link below your email signature, create social media posts, and spend money to boost them. Treating your podcast as a new listing will drive awareness, and if your podcast has good content that connects with your target audience, it will be successful. As you can see, even with an evergreen podcast, it takes a significant time commitment. But if you do have great content and are willing to put in the time, an evergreen podcast can help you build awareness and new business for you and your brand for years to come. Remember, if any of this technology trips you up, reach out to an expert at Tech Helpline and get back on track! To view the original article, visit the Tech Helpline blog.
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[Podcast] iBuyers and 'Zillow-geddon' with Kala Laos of Zoodealio
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[Podcast] Decoding Real Estate: Managing Climate Risk in Real Estate with Cal Inman
RPR (Realtors Property Resource) recently introduced a new data set called ClimateCheck. This integration allows REALTORS to access and share a personalized climate risk rating and assessment for any property. Cal Inman, the founder and CEO of ClimateCheck, chats with Decoding Real Estate to give his insight and advice on how this valuable information can be used by home buyers and sellers, investors, brokers and commercial specialists. He stresses that ClimateCheck's main goal is to arm agents with this data so they can help their clients understand the risks, protect themselves, and make more informed decisions. Cal also explains that as Millennials and more Gen Zs make up the bulk of the market, the more questions they'll have about how climate affects housing. Mitigating these risks with suggested home improvements and giving free access to this data is, as Cal puts it, "another arrow in your quiver." Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: RPR® Integrates with ClimateCheck® to Offer Property Risk Ratings ClimateCheck® Realtors Property Resource® Listen on: Apple Podcasts Google Podcasts Spotify Stitcher To view the original article, visit the RPR blog.
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[Podcast] Decoding Real Estate: Improving Dollar-Producing Productivity Without Stressing Out with Terri Murphy
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[Podcast] Decoding Real Estate: Growing Business through Your CRM with Ricardo Bueno
You hear the acronym "CRM" all the time in real estate, and you probably even know it stands for Customer Relationship Management. But... are you really managing it? Ricardo Bueno, from Follow Up Boss, can help. His first take? "Your phone is not your CRM!" Ricardo joins Decoding Real Estate to offer strategies, tactics and checklists for utilizing a CRM to its fullest potential. Get tips for managing your contacts, mastering the software, automating "busy" tasks, engaging your sphere, how to revive your touchpoint campaigns, and how to evaluate and segment your database. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow Download high converting campaigns And be sure to check out these helpful and relevant links: Follow Up Boss Realtors Property Resource To view the original article, visit the RPR blog.
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6 Tips for Starting Your Real Estate Podcast
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[Podcast] Decoding Real Estate: Clarify Your Marketing Message With Kristin Spiotto
This 30-minute podcast will help you rethink and reevaluate your brand and your marketing message! With 1.5 million REALTORS out there, standing out from the crowd can be tough. Yet, one of the best ways to accomplish this feat is to not talk about yourself so much. You're saying, "What!?" Yet it's true. Marketing message mastermind Kristin Spiotto reveals how the Storybrand approach to marketing can help agents simplify their communication, establish their USP (Unique Selling Proposition), find their "superpower" and become "The Guide" to their customers' journey. All that, plus the seven questions you need to answer to be successful with your marketing outreach. View Brandscript Example Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow To view the original article, visit the RPR blog.
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[Podcast] Decoding Real Estate: Social Media Marketing with Travis Thom
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The Newest Tool for Your Real Estate Business: Clubhouse
Social media is always changing and with that, new social media channels are developing. Most recently, a new, open-conversation social media platform was created: Clubhouse. Clubhouse is not your standard social media platform and is purely conversational. Many popular real estate agents have already taken to the new social media platform to run open rooms with topics from navigating a tough market all the way to helping your clients understand the value in their home. After reading this, you should be ready to check out Clubhouse for yourself and use it in your business to gain some knowledge.
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The 7 Best Real Estate Podcasts to Listen to Right Now
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Top-Ranked Real Estate Agent Ben Caballero Issues New Podcast Episode
One of real estate's most popular podcasts, "Ben Caballero: Real Estate Lessons from the #1 Ranked Agent in the US," released today a new episode for home builders. "Following a recent federal advisory concerning the Covid-19 response, most states have designated residential construction an essential service," said Ben Caballero, president and founder of Dallas-based HomesUSA.com. "Home builders are continuing with construction, but they need creative ideas to help them prepare for the market's recovery while remaining viable. This new episode discusses ideas on how builders can do that," he said. "Ben Caballero Real Estate Lessons: Part 5 – How Production Home Builders win by maximizing the Multiple Listing Service (MLS)," features legendary top producing agent Ben Caballero, a current Guinness World Record title holder for "Most annual home sale transactions through MLS by an individual sell side real estate agent." Ben is the first individual with more than $2 billion of MLS recorded sales transactions in a single year, a feat he has accomplished every year since 2018. He has been consistently ranked as the No. 1 agent by REAL Trends in its "The Thousands" lists, which appears in the Wall Street Journal, for both transaction sides and volume since 2013. Now available for free download on Apple iTunes and Google Play Music, "Part 5" is the latest episode in a podcast series that has received thousands of downloads from real estate agents and home builders since its debut at the end of 2018. Ben says his newest podcast episode focuses specifically on home builders because, "Builders are missing a multi-million-dollar profit opportunity by not truly understanding the value, or taking full advantage, of the best and cheapest real estate marketing tool in the world: the MLS or Multiple Listing Service." In the new 14-minute episode, Ben explains why speed, accuracy and efficiency are essential to the management of builder listings in the MLS. Ben discusses how he fully leverages the MLS to help his 60+ builder clients in Texas make faster sales and increase profitability by reducing carrying costs. Throughout his five-episode podcast, Ben shares secrets to his success, gives advice to agents on how to build their businesses, explains the unique services he and his company, HomesUSA.com, provide builders, and tells stories about his rise to the top. Each podcast is introduced by award-winning real estate journalist and accomplished author Tom Kelly. "Most of America's 1.4 million licensed real estate agents remain housebound, working from home. Many are taking time to learn new skills to prepare for a major rebound in real estate business. My podcast series teaches agents a huge business opportunity: how to work with builders," Caballero added. Ben Caballero's podcast series is also available on Spotify, iHeart Radio, Player FM and most major podcast platforms free of charge.
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How to Achieve Success through Intent: One Real Estate Entrepreneur's Story
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New Thought Leadership Series: 24/seven with Bondilyn Jolly, with Guest Molly McKinley
In this exciting new thought leadership series, industry leader, tech marketing entrepreneur and investor Bondilyn Jolly interviews inspiring professionals to "get to know the person behind the professional." The basic premise is that underneath the professional, the title, the paycheck, and the prestige is a person with hopes, dreams, fears and a lifetime of inspirational and motivational stories that have led them to where they are today. With each guest, Bondilyn conducts a series of interviews that are then presented in a variety of consumable formats: podcast, video, written and photographic. To kick things off, Bondilyn's first interview features a well-known face in real estate, Molly McKinley. Below is a snippet from this interview, along with links to enjoy the complete experience.
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What Every Agent Should Know About Podcasting
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Top 10 Real Estate Podcasts (in Our Opinion)
Are you searching for a fun, convenient way to learn more about the real estate industry, and pick up tips from a wide range of experts? Real estate podcasts make it easy to learn from the best in the business, keep up with current trends, and discover new ideas to help grow your brand. As an added bonus, you can listen to podcasts at your desk, on the road, or while you're taking care of tasks around the house, so there's never a bad time to discover new real estate ideas. Start your search for the perfect podcast with our guide to the ten best real estate podcasts.
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Using Podcasts to Build Your Real Estate Brand
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Top 10 Podcasts for Real Estate Pros
When you want to improve your business, those who've already walked the path are a valuable source of insight. With years of experiences and knowledge of the business, they're often willing to share their secrets to help other real estate professionals get ahead. One of the most popular methods to share their advice is through podcasts. But with thousands of real estate podcasts to choose from, which ones should you listen to? Here are ten of our favorite podcasts for real estate agents and brokers.
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Free Podcast Series from the #1 Ranked Real Estate Agent in the World
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Have You Ever Considered Podcasting? Tips from an Agent Who's Done It
Starting a podcast may seem intimidating, but according to Phil Greely, all you really have to do is "capture your audio and host it somewhere where interested listeners can find it." Greely is a Seattle-based real estate broker as well as the producer and co-host of the popular Rise Seattle Podcast program. He cites his podcast as a contributing factor to his $20 million-a-year in real estate sales. Greely decided to start podcasting when he realized his advertising and marketing were "pretty vanilla, and pretty much the same stuff everyone in real estate has been taught to do." He realized that the more media you put into the world, the more people will be aware of who you are and what you do. This in turn leads to business and referrals.
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From Books to Podcasts: Best Resources for New Real Estate Agents
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The 12 Top Real Estate Podcasts
If we've learned anything, it's that podcasts are here... and they're here to stay. They've simultaneously brought back the art of the classic radio show in episodic form, or serial, as well as given voice to a lot of experts in fields that may not have necessarily had an outlet or voice before podcasts entered the scene. Now, what good is this for you, a real estate agent? The rise of podcasts' popularity has been large in part due to the fact that the information is easily digestible while on the go—and whether you're listening on your daily commute to and from work, or listening to your favorite podcast while cooking dinner, podcasts have become the perfect multi-tasking information source. Perfect, if you ask us, for real estate agents who live largely on their mobile devices or in their car, and who might just need a diversion or an information boost from fellow agents and real estate professionals. That's why we pulled together this list of the top real estate podcasts.
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Stitcher: How real estate agents can learn on the go with podcasts that educate and entertain
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3 Podcasting Best Practices for Real Estate Professionals
With the advancements and use of mobile and digital technologies, the once-slow medium known as podcasting has become easier to create and consume. According to Edison Research and Triton Digital, podcasting listenership is estimated at 57 million. Percentage of Americans who have listened to a podcast in the past month has increased steadily since 2013 To put things in perspective, Twitter reported 67 million active users during the third quarter of this year. The relatively small 10 million difference makes podcasting a perfect addition to your content marketing and personal branding strategies. What better way to garner a loyal following than to prove your expertise through persistently broadcasting relevant information to your sphere of influence? Click over to page 2 to see our top three podcasting best practices as you begin your own podcasting journey.
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Why Reusing Listing Photos Could Mean Legal Trouble
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