[Podcast] Decoding Real Estate: Social Media Marketing with Travis Thom

For many agents, social media and digital marketing as a whole are tough concepts to grasp, and they tend to have more questions than knowledge:

• How do I get started?
• Where do I get started?
• How much should I spend?
• What techniques help drive lead generation?

One listen to Travis Thom, and you'll have the answers. He's the founder of Elevated REM, a full-service, digital marketing agency that specializes in helping real estate agents find their voice in the social/digital world. In our latest episode, Travis gives tips and shares strategic insight on how to break into social media marketing, what platforms to adopt early (hint: the clock is Tik-ing), and breaks down digital terms such as pixels, code, cookies, funnels, retargeting, discovery cycles and storytelling. It's everything you need to know to start or fine-tune your real estate digital marketing plan.

Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.

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And be sure to check out these helpful and relevant links:

• Elevated REM
• The Ultimate Guide to Facebook Lead Ads for REALTORS®
• Realtors Property Resource

To view the original article, visit the RPR blog.