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A Crash Course on Homesnap
Offered on multiple dates and times Running a business isn't easy. In fact, it's downright challenging! That's why we've built Homesnap for you and your clients. We want you to work SMART, not HARD. Homesnap can help get you there with the tools that make your job easier so you can focus on what's most important, delivering value to your clients. In this webinar, you will learn how to tackle the issues that are core to your business with Homesnap Pro. Carving out a few minutes to learn these tools will change your daily habits, making you more efficient and productive in your business while on the go. Learn how to: Search for the Perfect Property Nurture Your Clients Amplify Your Listings Promote Your Brand Register now!
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Homesnap Launches New Net Sheet Calculator: Tell a Seller How Much They Could Make Today
Homesnap has just released a Net Sheet Calculator. With just a few clicks, you can send your clients an easy-to-ready Net Sheet PDF. This PDF includes individual costs, total costs, and net proceeds. You can find this new tool on Homesnap Pro, where you can find the rest of our on-the-go tools.
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10 Real Estate Apps that Will Amplify Your Productivity
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10 Remarkable Features of the RPR App that Will Increase Your Productivity
Incorporating RPR usage into your daily business activities will help you better serve your clients and close more deals. However, even every day users of RPR may not be aware of all the shortcuts and hidden features that lie within this essential real estate data app. Implement these ten time-saving tips and watch your productivity go through the roof!
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The 5 Real Estate Apps Every Agent Should Be Using
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Get Ready to Knock Your 2019 Taxes Out Cold with These Apps!
Sometimes in real estate you have to learn to roll with the punches, but other times your success can be assured with a little advanced planning. For tax purposes, that means choosing a good expense-tracking strategy before the year is too far along. So, let's get ready to itemize with this list of popular, well-reviewed expense tracking apps!
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9 RPR App Features to Increase Your Productivity in the New Year
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[Best of 2018] Get Your Own, Personal Emoji
Here it is—our top article of the year! This article was originally a "Friday Freebie" published back in November and is the most read article of 2018. See #2 here, or read the full list of our Top 10 articles from 2018 here. Want to make an emoji that looks like you in mere seconds? Now you can. This week, Google launched a new feature that uses machine learning to analyze your selfie and generate an emoji that looks just like you. Find out how you can create and customize your own emoji in this week's Friday Freebie.
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[Best of 2018] 10 Apps that Boost Your Real Estate Marketing Firepower
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5 Essential Apps for Real Estate Agents
Before helping a client buy or sell a home, real estate agents must first keep their own organizational houses in order. This requires putting in place the infrastructure you need to meet and communicate with clients, help them find and view the home of their dreams and sign on the dotted line. The best apps for real estate agents will help you check off all these items on your agent to-do list — and more. Keep reading to find out which real estate apps make the cut.
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Friday Freebie: Get Your Own, Personal Emoji
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9 Ways Real Estate Agents Can Boost Their Productivity
Real estate agents pack as much into each day as possible — from client meetings to open houses to contracts — all while on the go and from their phones. Every minute made more efficient means more time to spend on lead generation and growth, so anything to help productivity makes a huge difference. Here are nine ways to help you work smarter every single day — plus the apps that'll help you get there:
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What Do You Do When There's No App for That?
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Get Organized! 6 Business Apps that Can Help
When you're busy, it's easy lose track of important tasks or meetings, documents, and even your sanity! But you don't have to get comfortable with chaos on the job. In fact, you can download the solution to everyday disarray through one of many business organization apps on the market. Read on for a list of the best organization apps for business.
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10 Apps that Boost Your Real Estate Marketing Firepower
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6 Apps to Help You Take Better Listing Photos
Photos are often the first thing a potential buyer sees, and they leave a big first impression — buyers spend just seconds looking at that first photo before deciding whether they're interested. Houses are huge investments, so even if a home looks stunning in person, a bad photo can sour buyers on it instantly. Many real estate agents hire professional photographers and consider the cost to be an investment in their own marketing (and time-saving) that'll pay off in the long-run. Though we encourage agents to bring in outside expertise, we also understand that it's an investment not everyone can make. So if you're playing the part of photographer and agent, check out these tips and apps that you can use to show your listing in the best possible light (there's really an app that can help you find the best light!):
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Friday Freebie: Text Messaging Stickers for Real Estate
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Top Apps for Real Estate Agents and Brokers
To successfully run your real estate business, you need to make sure you're leveraging the right tools so all operations, customer interactions, and daily tasks are contributing to your success. It's not difficult to establish good habits and effective strategies, but consistency in effort and execution is where a lot of real estate entrepreneurs get tripped up. If you are still building your success-oriented habits, you may find that you need some digital help. Here are the top apps that will help you achieve your short-term and long-term goals as a real estate professional.
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How to Secretly Use Instagram as Your Photo Editor (without Posting)
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6 Apps to Close Buyer Clients Faster
Working with home buyers can often be time consuming and frustrating. You may have even seen estimates that home buyers should expect the homebuying process to take a minimum of four months. Experienced real estate agents know there are a lot of steps along the way that can either shorten or (more likely) lengthen this process. However, with the right systems, and six key digital applications, you can speed things up—and free up your time to serve additional clients! Serve More Buyer Clients, Make More Money
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Top (Free) Apps for Real Estate Agents in 2018
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[Best of 2017] Hidden Features: 3 Google Maps Tricks Agents Should Know
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in April and is #3 in our countdown. See #4 here. Google Maps is a free tool with a lot of neat features that real estate agents can appreciate. While we've talked about ways that agents can leverage Google Maps in the past, the program has advanced leaps and bounds since then. Did you know Google Maps offers a personal safety app now? Neither did we. And that's just one example—there's a lot more where that came from. Here's a look at the latest Google Map features you may not have heard of just yet:
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9 Apps for Mastering Productivity
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3 Exciting New Features Come to the RPR App
Like Realtors®, RPR's app is on the move. Exciting new features have been added to an already robust line-up of available tools. This time, we bring you three adaptations that are certain to make your on-the-go experience more productive and downright easier. And if you haven't already done so, download the free RPR app today. It's an unparalleled platform of property and market data, as well as a reporting tool that allows you to create and send customized client-friendly reports—anytime, anywhere.
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DOSS Launches Smart Voice Search Tool for Real Estate
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4 Free Photo Editing Tools for Real Estate
You are a real estate professional, not a photographer! But as a real estate agent, photos are a huge part of showcasing the homes you sell. With so many photo editing tools at your fingertips, you no longer have to stress about taking the perfect photo or purchasing high-end photography equipment. Although photo editing software can be expensive, there are a few free tools that you can use. This week, I tested four of some of the most popular free photo editing software tools, and here are my thoughts!
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Have you seen what's hidden within the RPR app icon?
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9 Mobile Apps that Keep Realtors Safe During Showings
Realtors are increasingly turning to smartphone apps to keep them safe on the job, according to new research. NAR's 2017 Member Safety Report says that 44 percent of Realtors use a smartphone safety app, up from 42 percent in 2016. Real estate agents use these apps to track their location and alert designated contacts in case of an emergency. Women are more likely to use safety apps--48 percent of female agents report that they do, while only 34 percent of men say the same. So which are apps are most popular among Realtors? Here's what NAR's survey says:
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2017 Contenders: Instagram's Stories vs. Snapchat's My Story
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8 RPR App Tips and Tricks
You know that little thrill you get when you come across a tip or trick to help make your app experience just a tad more efficient? Like pressing the app button for a shortcut to a favorite feature, or swiping to the left to quickly save for later? Every app has tricks of the trade, yet, for some reason, they don't always appear magically on our radar. This post will give you eight tips to make sure your next RPR app experience is a productive one.
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Must-Have Apps for Real Estate Pros
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14 Best Apps for Real Estate Agents in 2017
Chances are you're a busy REALTOR® who relies on word of mouth or happenstance to learn about the latest and greatest apps. If so, the RPR team is here for you. Here are 14 top trending real estate apps that we believe will support your core business activities. The list might even include apps for tasks or practices that you have yet to consider or procrastinated on, concerned they are too expensive or too difficult to adopt. Fear not, almost all of these apps are free or have upgrades starting at just $5 a month.
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Tired of Your MLS's Clunky Interface? Here's How to Give It an Instant Makeover
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Stitcher: How real estate agents can learn on the go with podcasts that educate and entertain
Aside from Uber drivers and bus drivers, real estate agents may put in more road time than any other profession. And while you're always focused on getting from one place to the next in record time, you may not be handling your drive time as efficiently as possible. This week, we'll talk about the best mobile apps for real estate agents on the go. Check out our first post, where we looked at the Waze app and its Send ETA feature.
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Why Use the RPR app? Hear from These 7 REALTORS®
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The Best Apps For Real Estate Agents
Are you using the latest apps for real estate? If not, you could be falling behind in your business. Watch as Loida Velasquez highlights the must-have apps for working in real estate and how to use them. The sixth app is a total game-changer.
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11 of the Best Real Estate Agent Tools
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School Report Cuts Sales Cycle in Half
Real estate apps claim to do it all and, most likely, some do. But for this West Michigan Realtor®, the only apps that matter are the ones that save her time and money. "As a Realtor®, I spend a lot of money investing in my business," said Michelle Gordon, Realtor® and founder of The Gordon Group, JH Realty Partners, based in West Michigan. "I need to make sure the tools or apps I buy live up to expectations." Michelle consistently evaluates apps for their ability to produce results and whether or not the data they provide overlaps with another app that she is also paying for. She claims her diligence to protecting dollars spent is one of several reasons she is loyal to the Realtors Property Resource® (RPR®) app. "I will no longer pay for vendor tools that attempt to replicate RPR but fall short," she said. "RPR is already paid for in our NAR dues. It offers everything I need to run searches, generate comps and run reports. It doesn't spam me or advertise to me, and is constantly adding new features and tools. What else could I want?" Michelle says that Realtors® only need to ask themselves one question when considering adoption of a new business tool: Does it show value? "All the app needs to do is prove to us that it's going to help us make money and make our life easier. From there, we should be able to put our minds to using it." Yet, she says, many of her contemporaries avoid using real estate apps simply because there are too many choices or they lack the technical know how.
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5 Ways to Unlock the Power of a Lockbox with Mobile
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[Infographic] 5 Benefits of the RPR App for Realtors®
Realtor® on the go? There's an app for that. Easily search properties, create and send branded reports, and view local market activity anytime, anyplace with the RPR app. Use your phone's location to view nearby sales activity, or take a deeper dive into any property and view tax, mortgage, historical and distressed data, flood zones, dynamic mapping and more. Built exclusively for REALTORS®, the RPR app offers on-the-go access to a nationwide, parcel-centric database of both residential and commercial properties. Learn more about this valuable member benefit by checking out this simple infographic:
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Hidden Features: 3 Google Maps Tricks Agents Should Know
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Realtor.com's Mobile App Gets Spiffed Up for Spring
Realtor.com spent the first quarter of this year sprucing up its mobile app for spring. First, the property portal announced two augmented reality features that let smartphone users look up and view listing information via their phone's camera. We told you about that update, but we didn't cover two recent features that really spike the fun factor of the Realtor.com mobile app—both for you and for your clients. Here are two new features you can start using for the selling season ahead: iMessage integration Realtor.com joined the ranks of Zillow and Trulia when they added iMessage integration in February. The integration lets iOS users browse and share recently viewed, saved, and nearby listings right from their phone's text messaging app. Users can preview basic property details like price, square footage, and number of beds/baths with a long press of their device's screen.
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Five Expense Tracking Apps to Prepare You for Next Year's Tax Season
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Real Estate App Offers Answers to 12 Common Consumer Questions
Providing immediate answers to client concerns and questions, while in the car or at the curb, will turn the tide in any agent's favor. And there's an app for that. Here are the top 12 reported ways that agents use the RPR app to educate buyers. Download the app on your smartphone today and be prepared to respond to your client's questions tomorrow. 1. "How is the market doing?" What Realtor hasn't heard this question while with buyers or in the checkout line at the grocery store? Give them the facts by swiping to the left from your app's home screen. Local Market Conditions will display estimated home values, sale prices, changes in market, and days in RPR. Then ask for their email address and offer to send a Market Activity Report, right then and there. 2. "What other homes are for sale in this area?" Show your client every listing in the area whether by list or map view—within seconds. The app's home screen displays counts for new listings, for sale, recently sold, distressed and for lease properties within a half mile radius by default. Pressing For Sale opens the map that showcases active properties (marked in blue) within a predetermined search zone. Here, press any icon to reveal the property's characteristics (including photos), draw your own map boundaries, or sort your results by up to a dozen unique characteristics. Filter is a good option for narrowing your search by on and off-market properties and listing status. Pro Tip: Want to increase your default search area? Press the gear icon at the top left of your home screen, choose User Settings, and use the sliding scale to set your geographic search zone.
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The 5 Best Video Chat Apps for Real Estate Agents
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App Alert: Gboard Will Transform Your Mobile Messaging Game
I love my smartphone and all that it lets me do—but if there's one constant gripe I have with it, it's that the copy-and-paste function is a pain in the you-know-what. My fingers are neither lean nor nimble, and trying to drag that tiny tracker around to highlight text is an exercise in frustration. Well, be frustrated no more! Today, we're highlighting one mobile app that will lessen your copy-and-pasting woes and put your messaging game on steroids. Gboard Gboard is a nifty app that replaces your phone's keyboard—and adds in some seriously powerful features. The app lets you search Google right from your text messaging app (or anywhere else you use your keyboard). That means agents can search Google for the address of a restaurant, their office, or other location right from their messaging screen. You don't have to toggle between apps and copy-and-paste it into your text. Simply search and hit 'Share' to automatically copy the address to your message. Gboard will also include a link to the location on Google Maps that your message's recipient can click on to instantly get directions.
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5 Real Estate Apps Every Agent Should Try
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Discover MLS-Touch!
Thursday, March 23, 2017 at 10:00 AM PDT MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
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Have Your Best Meeting Ever! 2 Apps that Prepare You for Anything
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Keep Yourself Trending with the NEW zipForm® Mobile
Monday, March 13, 2017 at 8:00 AM PST Start a Transaction on the Go with the Mobile device of your choice. The new zipForm® Mobile brings many of the zipForm® Plus functions directly to your phone or tablet. Create a New Transaction Add a Template Add Property information Add Parties information Fill in additional information using MLS-Connect (optional) Start a digital signing with both TouchSign® and zipLogix Digital Ink® Register now!
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Best Car Apps for Real Estate Agents: Everlance vs. MileIQ
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Fall in Love with Snapchat All Over Again!
Let's face facts: Snapchat is not so slowly creeping up and staking a claim as a top social media platform. From the number of new users to the actual amount of time spent on the network per day, the growth story is astounding, making now the time to take advantage of Snapchat's expanding reach! gIn this article, I'll show you how to build your own custom Geofilter that will resonate with millennial audiences, as well as teach you how to harness the power of Snapchat Spectacles to capture engaging, first-person videos to grow your business. Spectacles Another way to have fun with Snapchat while building your business is through the use of Spectacles. What are they? Sunglasses that take videos and upload them directly to your Snapchat story! At the very affordable price of $129.95 they are great for sharing your spring and summer adventures and will change the Snapchat game. Pretty mind-blowing, right? Here's a few ways you can put a real estate twist on these bad boys: Listing Walk Thru Utilize Spectacles to take video as you walk through a listing. You can do this a few days before the listing even hits the MLS to give your audience a sneak preview of what's to come and drum up excitement! Walk through the listing, describe what you see, and Spectacles will automatically upload your video to your story. Just a heads up—each video will only last ten seconds, just like a normal Snapchat video. Piece of cake!
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Property Search Leader HomeASAP Launches Mobile App for Agents
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Add Your Entire Listing to Instagram? It Can Be Done!
On February 22, Instagram launched an update that is poised to change the way real estate professionals use the network to help promote listings. Is the suspense getting to you yet? How about now? Okay, okay, I'll tell you what the update is... You can now add multiple photos and videos to the same post! You can post amazing listing photos all in the same piece of content now (and a few more cool ideas, but I'll get to that later). I'll wait for you to scoop your jaw off the floor. Want to know the BEST PART? It's beyond easy; there are no extra steps beyond your normal workflow to post something to Instagram. Here's how to do it; we'll use the example of my dog Ben, because he is cuter than some stock photos of a house. Step 1: Open Instagram as you normally would to post a picture or video. Notice anything different? You now have the option to select multiple photos or videos, as highlighted in red box below. If you don't see it, check your app updates to ensure you have the latest version of Instagram installed.
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Easy Icebreaker Ideas for Creating New Business
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How Real Estate Agents Can Use Waze to Keep Their Clients (and Family) Happy
Aside from Uber drivers and bus drivers, real estate agents may put in more road time than any other profession. And while you're always focused on getting from one place to the next in record time, you may not be handling your drive time as efficiently as possible. Today, we'll talk about the best mobile apps for real estate agents on the go. Why Waze? We'll start with Waze, which uses real-life traffic reports to ensure that you get to your destination just a bit faster. Waze is especially helpful in urban areas, or in neighborhoods where there are plenty of alternate routes available. Note: Because Waze helps you to avoid trouble spots, you can also end up taking a more circuitous route. If you are in an area you're not familiar with, or get stressed out when you have to make several turns in a row, Waze's benefits may not outweigh the disadvantages. Waze's secret weapon for real estate agents By using Waze's directions, you're likely to get to a destination faster than you would on Google Maps or Apple Maps. But the app also has another feature that we're absolutely in love with. The Send ETA feature allows you to send your exact arrival time to your client, friends or family any time you are about to begin (or have already embarked on) a car trip.
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App Alert: Google Allo Offers Realtors 'Smart Messaging'
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Discover MLS-Touch!
Tuesday, February 9, 2017 at 1:00 PM PST MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
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Leveraging Google My Maps for Real Estate
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Real Estate Agents' Top Time Saving Tools
We all know there are loads of apps out there claiming to help you get the most out of your time. But who has the time to test out all of those time-saving tools to see if they live up to their claims about saving you time? If you're a real estate agent, you're pressed for time more than anyone. When deals can be made or broken in mere minutes, you don't have time to be dilly-dallying with things or tools that may waste your time. Full Disclosure: I'm not a real estate agent. So I thought I'd ask a whole bunch of working agents what time-saving tools they recommend, and this list is the result. Check out the list of these handy time-saving tools for real estate professionals...from real estate professionals! Erin Wheelock, real estate salesperson with The Alliance Team at Keller Williams NYC, recommends the following two apps: Boomerang My favorite extension is Boomerang to track when emails are opened. This way I know exactly when clients open emails, and then I can call when it's fresh in their minds, or even in front of their face. ProfitDash My favorite app is ProfitDash. This app tracks all of my spendings on a per listing basis. This allows me to create more accurate budgets for my business.
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Realtor.com Introduces Augmented Reality to Its Mobile App
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Use RPR to Provide Calculated Price Opinions for Buyers
For buyer agents, helping consumers determine a listing's perceived value arises out of the discovery process—a system of checks and balances that identifies distinguishable differences between comparable properties. What tips the scales in favor of expediting the discovery process and transitioning inquiring clients into happy homeowners, is the ability to offer accurate, insightful information to those clients at the very moment they inquire. "If I'm showing a listing and my clients comment on a similar house being offered at a lower price, I simply pull up RPR® on my phone," says Kimberly Poisso, a REALTOR® with Straughan Real Estate, Winnfield, Louisiana. "With RPR's app, I can instantly compare both properties with photos, descriptions, etc., and offer my clients an in-depth, professional opinion of the listing's market value—all while we're at the showing." Kimberly is one of thousands of RPR users who claim on-the-spot access to data saves both her and her clients time and money. "My clients typically choose to see homes based on internet photos and the home's basic characteristics. But, with help from RPR, I see what's behind the scenes. I dig deep into the statistics, which puts me in a position to offer my expertise, especially when they ask about another property." As an example, Kimberly reflects on a recent buyer tour. Her client inquired about a nearby home for sale offered at a significantly lower price. "It's my job to help them discover what makes one house better than the other," she said. "So, right there, alongside the buyer, I can pull up the two listings on my RPR app, go over each home's basic characteristics like number of bedrooms and square footage; and even get into upgrades, taxes, mortgage info, schools, area amenities and more; which paints a much larger picture for them."
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10 Top Apps for 2017, Recommended by Top Agents
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Tips for Taming Your Inbox: Managing Your Notifications
Researchers at the University of California, Irvine, found that the average office worker is interrupted or changes tasks, on average, every three minutes and five seconds. As a result of interruptions or multitasking, it can take 23 minutes and 15 seconds just to get back to where they left off. That adds up to a lot of wasted time in the day! Email can easily be one of those distractions if not properly managed. Over the next few months, we will share some useful tips to help you tame your inbox in order to be more productive and minimize distractions that take you away from the real business of real estate. Manage Notifications Today, we have all kinds of notifications interrupting us throughout the day – email, alerts, Facebook, chats, etc. One way to minimize email distractions is to eliminate email notifications. Not every email is important and requires an immediate response. For emails that are truly urgent or require immediate attention, you can enable selective notifications to be alerted when you receive emails from VIP senders. How to Set Up VIPs on Your iOS Device iPhone users using the native mail app can denote any email sender as a VIP. When you receive an email from a VIP, you will receive a pop up notification on your phone. Launch the Mail app from the Home screen of your iPhone or iPad. Tap Mailboxes in the upper left corner of your screen. Tap the VIP inbox directly underneath your regular inbox. Tap Add VIP. Tap on the name of the contact you'd like to add to VIP. If a contact is grayed out, it means you're missing their email address and can't add them until you enter it. After you tap on their name, they'll be automatically added to your VIP inbox.
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HomeSpotter and SentriLock Team Up to Help Agents Impress Clients
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[INFOGRAPHIC] 4 Steps to Using Snapchat for Your Real Estate Business
As a real estate agent, Millennials may not be quite on your radar when it comes to selling a home. But they're emerging from their parents' homes and looking to buy their own. If you're a social media guru already and you're looking to target those elusive Millennials, we've found your new medium: Snapchat. On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States. Imagine advertising an open house event you're hosting directly to your target audience's phone as they snap pictures of their brunch in the neighborhood of the home you're showing. Now you can try it out with Snapchat's On-Demand filters. Snapchat is a photo messaging app that's known for the 'disappearing' qualities of the pictures you send to your friends. Meaning, receivers of the photos or videos can only see them for up to 10 seconds before they're gone. Growing tremendously, the messaging app has an estimated 150 million users, surpassing Twitter by 10 million. Welcome to Snapchat If you're still not entirely sure what Snapchat's all about, you're not alone. A brief overview is that Snapchat allows you to send photos and videos to your friends through the app for a particular amount of time – no longer than 10 second though. A major feature Snapchat rolled out last year was geotagging, or a filter you can add to your picture based on your geographic location. When you snap a picture or video on Snapchat, you can scroll through options to add details like the time and temperature, but if you find yourself in an area where there's a geotag, you can add it to your photo as well. Geofilters only appear in your Snapchat photos if you're physically within the geofenced area. With the addition of OnDemand GeoFilters, users can now design, create, and submit their filters for a specific time and place (and for a fee) to Snapchat for a particular event. Weddings, birthday parties, or community gatherings are just a few of the events you can create your filter for. And it certainly could come in particularly handy for advertising or alerting people about open houses in their neighborhood as well.
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Friday Freebie: This App Keeps Track of Your Mileage Deductions So You Don't Have To
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Integrated Market Analytics from the Top Down
Every Realtor faces the challenge of turning a deluge of market data into valuable insights— and, ultimately, sales. Fortunately, our Technology Guide helps real estate professionals sort out the best from the beasts for integrated solutions that deliver the best view of economic, market, and sales trends with easy-to-use tools. This year, we highlight Realtor's Property Resource (RPR), which seamlessly delivers data analytics and communications for all levels of the real estate vertical, from agents and their brokers to associations and MLSs. RPR provides a wide range of tools through one centralized platform that is made-to-order for each industry segment. Through their partnership with hundreds of MLSs, commercial information exchanges (CIEs), and even the National Association of Realtors (NAR), RPR offers broad-spanning data sets and effective analytics and communications tools to meet demanding real estate business needs. Let's take a look at how each of RPR's tools can boost sales effectiveness, from 'on-the-ground' agents to the CEO strategist: RPR Residential enables agents to access an exclusive nationwide database covering over 160 million properties and create customized reports including demographics, local schools, and taxes, as well as mortgages and foreclosures. The data platform consolidates valuation resources by working as a hybrid between a traditional automated valuation model (AVM) and MLS for agents to conveniently generate and send detailed reports—even on the fly through an app on their smart phone or other mobile device.
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SentriLock Adds New Mobile Agent Safety Feature
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5 Tools Real Estate Agents Will Love
Maybe it's because we've just entered the fourth quarter of 2016, but our minds have recently turned to how agents can maximize what's left of the year and come out ahead in 2017. Part of this involves being mindful of your finances, and staying on top of new channels for marketing your business. To that end, we've rounded up a few apps and online tools that can help. Several of these apps can help soothe the tax-related stings of being an independent contractor, while others are excellent weapons in your marketing arsenal. Read on to learn more! 1. MileIQ - Driving to showings and client meetings is a huge part of an agent's job. In fact, the average Realtor qualifies for over $16,000 in mileage deductions every tax year. But the IRS has strict rules that require taxpayers to keep detailed records of business related drives in order to be eligible for mileage deductions. MileIQ takes the hassle out of record keeping by automatically tracking and logging all of your business drives for you. The app not only tracks the distance driven, but the route and potential deduction value of each drive. MileIQ's mileage log meets IRS requirements for record keeping--protecting you in case of an audit, and potentially saving you thousands of dollars every year. To learn more about MileIQ, read our product review. 2. Painless 1099 - Speaking of accounting related issues, as independent contractors, agents are no strangers to the challenge of paying quarterly estimated taxes. If you've ever struggled with putting the correct amount of money aside for your taxes, Painless 1099 can help. The service processes your commission checks (or any other income sources), deducts the taxes and deposits them in a savings account, and then deposits the remainder to your regular checking account. When it's time to pay your taxes, you can pay them from your Painless 1099's savings account in just one click.
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Top Security Technologies for Realtors
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The 101 Guide to Using Snapchat to Sell More Homes
Snapchat has, without a doubt, hit the mainstream and is growing at incredible rates — 25 percent so far this year and passing Twitter in daily usage. If you're not on it, you could be missing out on a great way to communicate with potential buyers and sell more homes. But let's start at the beginning: What is Snapchat? Snapchat is a mobile-only (meaning it has no web interface or counterpart) social media network. You can use it to send photos and videos to people one on one, or broadcast those photos and videos one-to-many. (image via Snapchat support) The user interface is very minimalist. Upon opening the app, you're presented with a camera screen. By pressing the button at the bottom of the screen, you can take a photo, or if you press and hold, you'll record video (up to 15 seconds long). Once you're done, you can add effects (emoji, stickers, hand-drawn doodles or text, typed text, or filters) to the photo. After that, you can choose to send it to individual people or post it to your story. By swiping right to left, you can add filters to your image. We'll come back to filters in a minute — what you need to know is that they can be linked to your geographical data, so aside from things like weather and speed, there will often be geo-filters that are linked to local events or businesses. From the main screen, you can swipe right to see your story feed — Snapchat stories from brands and the people you follow on Snapchat. Posting something to a story makes it available for 24 hours, after which it disappears. When you swipe to the left, you're presented with the people you mutually follow (meaning, you follow them and they follow you) which will show snaps that they've sent to you. There are a few more details and nuances, but that's the gist of Snapchat.
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Discover MLS-Touch! (9/26)
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Product Review: MileIQ Is a Hassle-free Way to Track Your Mileage Deductions
Real estate agents drive an estimated 30,000 miles per year, according to the National Association of Realtors. That adds up to a lot of expenses in gas, maintenance, and insurance. Fortunately, IRS rules allow you to deduct those business related expenses at a rate of 54 cents per mile--or over $16,000 a year for the average agent! While a deduction of that size makes a huge difference in your annual tax bill, the IRS requires that you keep a detailed record of business related drives in order to qualify for the deduction. That's where MileIQ comes in. MileIQ is a mobile app that automatically logs all of your drives and keeps track of your potential mileage deductions. Now agents can say goodbye to the old pen-and-paper log and lean on their GPS-enabled smartphone to keep scrupulous records for them. How It Works MileIQ taps into your phone's location services capabilities--including GPS, Wi-Fi, and cell tower triangulation--to automatically track all of your drives. After a drive is completed, the app prompts you to classify the drive as either personal or business. This is done with a single gesture: swipe right to classify as business; swipe left to classify the drive as personal. As you can see in the image above, the app will display the route of your drive on a map, start and end times, length of trip, and the potential dollar amount of the deduction. In addition to classifying your drive, you can optionally add notes (including parking and toll fees), select which car you drove, or delete the drive altogether.
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Realtor Safety Month Spotlight: 'Real Safe Agent' mobile app
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New SentriLock and Homesnap Integration Helps Agents Shine During Showings
Agents have a new way to impress clients during a showing, thanks to a new partnership between SentriLock and Homesnap. Realtors can now access property data right from SentriSmart, the lockbox maker's mobile app. When obtaining lockbox information from the app, users are able to open the listing's property details from Homesnap in just one click. If that sounds familiar, it's because Sentrilock launched a similar integration with Realtors Property Resource (RPR) in June. In fact, the process of accessing data from both integrations is exactly the same. After receiving entering the lockbox code, SentriSmart prompts the agent to open the listing's property details page, as seen in the image below. Simply select your integration partner of choice, and SentriSmart will automatically send you directly to the property details page in either the RPR or Homesnap mobile apps. How It Works The property details integration is completely painless. After from a few initial set-up steps, instantly accessing listing info is a breeze. To get started, make sure that both SentriSmart and either Homesnap and/or RPR are installed on your phone.
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Discover MLS-Touch! (9/15)
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6 Ways a Mileage Tracking App Saves Agents Time and Money
One of the things we often hear from customers who are skeptical of our automatic mileage tracking app is that they simply don't need it. After all, why use MileIQ when they can keep a good old fashioned mileage log with pen and paper? Another comment we hear quite often is that people who drive for work can simply use their car's odometer for mileage tracking. At first, this sounds entirely reasonable, but once you dig in and look at the numbers, you can quickly see that a mileage tracking app like MileIQ not only can save you boatloads of money at tax time, but also puts valuable hours back in your day. 1. Saves You From an IRS Nightmare The IRS is famously skeptical when it comes to taking a mileage deduction. That's not to say that they don't want you to take it – it's written into tax code after all—it's just that they know a lot of folks try to be, shall we say, overly generous, with it. For that reason, the IRS requires some pretty specific information to be recorded for each trip you plan to deduct—something a mileage tracking app can do automatically. If you fail to record the right information in your mileage log and are audited, not only will you lose the deduction, but you'll also receive a penalty. So what information does the IRS require? At a minimum, you'll need to record the miles you drive, dates of each trip, the places you drove and the business purpose of the trip. Additionally, the IRS want to know the total miles you drive for both business, commuting and personal reasons. It's a lot to keep track of! Sure, you can use a paper log to do that, but eventually that gets cumbersome and you start forgetting to record drives, or worse, guessing at the end of the year. A mileage tracking app automates this process. It runs in the background on your phone and records every single drive you take. Then you can easily classify them as business or personal—with our mileage tracking app that's as simple as swiping left or right—and have an IRS-compliant log at the end of the year.
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Instagram for Real Estate: New Updates Make It Easy to Engage
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Pokémon GO for Real Estate: Could It Work?
If you're anything like me, your social media newsfeeds look a little something like this: millennial major life announcements (OMG yayyyyy, congratulationssssss!), political news (woof!), world events, and Pokémon GO! Pokémon GO, a new gaming app for iOS and Android devices, has taken over social media and day-to-day activities, and is primed for the sizzling hot summer real estate market! Or is it? If you're already playing it and wondering if you should incorporate into your real estate business, I have a few examples on how you might use and maximize your game time at the same time. The popularity of this app could help you boost open houses, help buyers find their dream homes in dream locations, and even build credibility as the local expert. Still not sure? I'll show you the ropes and how you can use it to catch all the millennial buyers! So what is Pokémon? Here's a brief rundown. Pokémon soared to popularity in the late 1990s-early 2000s as a Japanese anime cartoon with main character, Ash Ketchum, aspiring to be the best Pokémon trainer in the world. The Pokémon are mythical creatures in various shapes, sizes, colors and abilities. Ash's goal is to "capture" these creatures and "train" them to fight others. In the Pokémon GO game, you are the "trainer" and it is your job to capture, groom, train and "evolve" the Pokémon into lean, mean, fighting machines! The game's augmented reality technology is some of the best on the market, harnessing the power of Google Maps mixed with video game technology, forcing users to physically get up and get outside and explore the world around them in search of these mythical creatures. One of the popular attractions in the game are "Poke Stops," real world places you visit to gain essential items in the game. Examples of Poke Stops can be anything from a bus station, a popular mural or an office building. If you need to get your 10,000 daily steps in, using this app will surely help since you have to move around to find the Pokemon! Here are four ways to incorporate Pokémon Go into your business.
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The Best Real Estate Tech Tips at Record Speed! PART 2 (8/25)
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Discover MLS-Touch! (8/24)
Wednesday, August 24, 2016 at 1:00 PsM PDT MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
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Video Challenge for Beginners: How to get started with easy, free video tools
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How to Reach Millennials in the Marketplace
I recently witnessed a childhood friend's journey of purchasing her first home on Facebook. She posted links to homes she was interested in, and her friends oohed and aahed and offered their opinions on each property. What impressed me, however, was my friend's Realtor. She was quick to respond to my friend's Facebook posts with an offer to show them the home or with a bit more information on the property. While I'm sure this was useful to my friend, I'm sure that this activity greatly benefited the agent, too. Think about it--each helpful response was seen by my friend's network of several hundred mostly local individuals. That's a ton of free exposure for the agent! Like most of my friends, this acquaintance and her husband are millennials, and her social sharing behavior is not uncommon among members of her generation. Millennials have grown up in a fundamentally different world than their older peers, thanks to the impact of the internet, and that has had a significant effect on their habits. Millennials use the internet, and particularly social media, to share things with family and friends and to elicit their opinions. Because of this, millennials are generally more collaborative in their decision making process. For agents, this means that millennials need to be reached and nurtured differently than other buyers and sellers. A strong online presence is a good place to start, and good smartphone game is as well, particularly with an app that clients can use to search for homes on the go.
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Discover MLS-Touch! (8/10)
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Overlooked Microsoft Apps for Real Estate Agents
Whether it's Windows, Excel, PowerPoint or Word, many companies rely on Microsoft software for their business needs. But there are a variety of other apps and products that you may have overlooked. These are some great apps for small business owners and, best of all, these are either free or have free versions to try. Outlook Mobile This isn't your parents' Outlook. I've been writing about apps for a long time, so you can believe me when I say the Outlook mobile app is one of the best apps for small business owners to stay on top of their emails and schedule. The Outlook app lets you combine many email accounts into one, easy-to-use inbox. This includes Microsoft accounts, Gmail, Yahoo and more. The Focused inbox feature also means you'll only face your most-important messages. But you can always have access to every message you've received. My favorite part of Outlook is that it also includes your calendar as part of the app experience. This makes knowing your schedule easy and you can also share when you're available with just a few taps. Download the Outlook app today
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RPR Mobile for Your Tablet: Big Data, Powerful Reports - Anytime, Anywhere (8/16)
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5 Real Estate Apps that Used Augmented Reality Way Before Pokemon Go
"Augmented reality" has entered the cultural lexicon in a big way, thanks to Pokemon Go. It's not just teenagers and gamers who are chattering about it, either. Just last week, I saw an article on a business blog that listed four industries that are primed for augmented reality to disrupt. One of the those industries? Real estate! From the post: The potential applications augmented reality could have in real estate is not to be discredited. By holding up a phone to any house and retrieving important details about the property — i.e., home values, bedrooms, and square footage, etc. — would change the landscape of obtaining valuable real estate information. Guess no one told the author that we in the real estate industry have already been leveraging augmented reality like this--and for years! Let's take a look at some of the apps that have been busy blazing the augmented reality trail in our industry. Real Estate's Two Heavy Hitters First, let's clarify what augmented reality is. It's when the real world is supplemented by data, visuals, or sound via a device like a smartphone or tablet. Typically, users can see these "extras" by turning on their device's camera and viewing the surrounding environment through their phone's live camera feed. In the case of Pokemon Go, the game taps into your phone's GPS and camera to show you virtual creatures that you can catch (among other things). In the case of real estate, consumers and agents can use their phone's camera feed to view property information overlaid onto the live video feed. This short video shows you how this process looks in HomeSpotter, an augmented reality property search app:
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Homesnap Pro Rolls Out 5 New Search Features
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RPR Mobile for Your Smartphone: Big Data, Powerful Reports – Anytime, Anywhere (6/22)
Wednesday, June 22, 2016 at 10:00 AM PDT RPR Mobile delivers RPR's vast repository of property information and tools anytime, anyplace, to any iPhone or Android phone. Use your phone's location to instantly view any property nearby, or search for properties to find listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, and market trend information...create, customize, view, save, and send RPR reports with your added photos, audio, and text notes. Download today at the App Store or Google Play, and join us for this comprehensive review of all the powerful features of this great REALTOR-only tool. Register now!
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Discover MLS-Touch! (6/7)
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Realtor.com Launches Overhauled Version of Their Consumer Mobile App
Realtor.com launched a new version of their iOS app today that seeks to simplify the home search process for consumers. In addition to offering users a "streamlined search" experience, those with limited memory on their phones will be happy to learn that the updated app now takes up 40 percent less space. This pared down version of the app, dubbed v9.0, now puts the search experience front-and-center, sending consumers directly to a map of listings upon opening. The updated app is only available to users of Apple devices running iOS 9, and it taps into the new features that this operating system offers, like 3D Flyover. With 3D Flyover, mobile users can see listings and nearby attractions from a bird's-eye view, as demonstrated in the screenshot below: Other features include property details organized into sections that expand to display more information upon a quick finger tap, the ability to view nearby amenities like restaurants and stores, and the ability to share listings numerous ways, including via text, email, Facebook, WhatsApp, Instagram, Pinterest, and more from within the app.
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Hail Mary Effort Proves Worthy of This Realtor’s Strategic Open House Move
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Snapchat: What You Need to Know! (A Guide for People Over 40)
Snapchat is much more than selfies with cool filters that morph your face (more on that later), pictures of day to day activities (isn't that social media in a nutshell?), and celebrities trying to act just like us. Snapchat is a social network that has rapidly grown in popularity over the past year; it has a higher growth rate than Twitter AND more brand recognition than Pinterest and LinkedIn combined! According to Statista, 26% of Snapchat's user base is 25-34 year olds, i.e. millennials! If these stats don't say "build an account now," I don't know what does. This spring, we want you to burst out of your social media comfort zone and open your eyes to new worlds of unsaturated, social opportunity. Snapchat is ripe for the picking, so why not see what's in store for you? Don't forget to tune into my YouTube channel for a complete tutorial on this emerging network and you'll be snapping in no time! What is Snapchat? Snapchat is a mobile social network that allows users to send pictures or videos either in a direct message format or as a "story" for followers to see. If you send a direct "snap" to another user, the message will self-destruct within a few seconds upon receipt. If you add the snap to your story, your content receives an extension and lives for 24 hours. Adding it to your story makes it visible to all of your followers rather than just selected users. The only other caveat with Snapchat is that everything is captured live; no image/video uploads here!  So now you're wondering, how does a real estate professional use this? I have the answers; read on.
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4 Great Mobile Apps that Help Real Estate Agents Succeed
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RPR Mobile for Your Tablet: Big Data, Powerful Reports - Anytime, Anywhere (5/25)
Wednesday, May 25, 2016 at 10:00 AM PDT RPR Mobile has now been optimized for your tablet! RPR Mobile delivers RPR's vast repository of property information and tools anytime, anyplace, to any iPhone or Android tablet. Use your tablet's location to instantly view any property nearby, or search for properties to find listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, and market trend information...create, customize, view, save, and send RPR reports with your added photos, audio, and text notes. Download RPR Mobile today at the App Store or Google Play, and join us for this comprehensive review of all the powerful features of this great REALTOR-only tool! Register now!
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The 5-Step Digital Listing Appointment (5/12)
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Didn’t Download the Top 10 Apps of 2016? Maybe You Don’t Need to…
Here you are, stranded on a tropical island: just you, your phone, and dozens of people looking to you to sell them island homes. Despite getting drenched during your swim to shore, your phone is miraculously still working! Tragically, none of those amazing apps you downloaded survived. You're left with what is essentially the factory default model. Despite this, there are still a lot of ways you can use your phone to help you sell real estate to those stranded with you. 1. Communication Another miracle! The island has a cell tower! You can't call for help, but you can call and text your island leads. Contacts: When you add a contact to your smartphone, there are five or six fields to fill in with things like the person's name, email address, and phone number, but there is often an additional button you can select to add new fields. In here, you can add spaces for phonetic name, notes, relationships, events, etc. It won't send out automatic email messages for you, but it will help remind you of who all those names in your phone are. Groups: This sub-category of contacts can be a life-saver. Put your first-time buyers in one group and empty-nest sellers in another so you can easily keep track of who's who. Texts: Send your contacts a birthday or anniversary text to regain a top-of-mind presence and you may be able to get some referrals!
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10 "Power User" Features of the RPR App
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The Targeted and Viral Impact of Mobile Marketing
When it comes to real estate, one of the best reasons to use mobile marketing is its power to facilitate direct collaboration between homebuyers and agents. As a real estate agent, you can share properties on mobile with each buyer according to their particular needs rather than solely relying on listing ads to catch their eye. A real estate mobile app is the ultimate tool to share properties with homebuyers and sellers, and for them to then share it with family and friends. In this way, the app makes it easier to carry out targeted viral marketing to interested parties. This wins you more clients in the long term, and lets potential clients know that you are tech-savvy and able to make their listings go viral. Let's take a look at the following example of how this would play out: Timothy Townsend is a potential homebuyer. He has a long checklist of features for the home he wants to live in. He wants all of this in a certain price range: A townhouse Three bedrooms Lots of light A fireplace You have the perfect listing for him. Instead of hoping he sees your ad among several others in the newspaper, you can share the listing directly with him through a mobile app. Timothy is happy with all the homes that have been sent him through the app, but the one you had in mind for him checked off all the items on his checklist. You have now helped Timothy find his ideal home!
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