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Top 10 Roadblocks: Clearing the Path to Success
Wednesday, July 17, 2019 at 10:00 AM PDT There are plenty of reasons why leads may start to pull-back when you reach out to them. Get one step ahead by understanding common roadblocks and how to clear the path. In this session, we'll share the top 10 challenges in connecting, converting and establishing value with online leads and how to overcome them. Examples of what we cover: Just wanted more info on the property Not ready to talk to an agent The listing is under contract Register now!
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5 Ways to Convert Open House Leads into Sales
There's no doubt about it: An open house is a great way to draw attention to a home on the market. Open houses can attract more motivated buyers than any other form of in-person marketing. When real estate agents combine well-executed open houses and smart digital marketing, more transactions occur. In the end, that means growing your real estate practice much more quickly.
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How to Create the Very Best Generic Autoreply Emails
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A Guide to Making a Great First Impression with Your Real Estate Prospects
As every real estate agent knows, May is one of the busiest months of the year. Buyers are on the hunt, which makes it a great time to sell quickly and for a good price. So at this crucial time of the year, making the best first impression is most important. Here are a few ways that you can "strike while the iron is hot" and make a great first impression.
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Got a CRM? If So, You Need a F.O.R.D.
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How You Can Add Flavor to 'LPMAMA' So Leads Stick with You
Imagine a slice of bread. Served plain, it doesn't look tasty, does it? But top it with a few other ingredients and sandwich it with another slice of bread, and you have a delicious meal suddenly. The same premise applies to LPMAMA in real estate. By itself, it provides agents a series of questions they can qualify leads with. However, there's one drawback to LPMAMA's questions. They're very "agent-focused." They're designed to serve you, not necessarily the consumer – which puts them in a weird emotional state.
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Why the Top Agents Leverage Success Metrics in a Shifting Market
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Top 3 Tips for Following Up with Real Estate Leads Like a Machine
So you've got a solid lead generation strategy and you're trying to build a lasting pipeline. But is your follow-up working? Agents often expend most of their energy on generating more and more leads. And while drumming up business is important, it's what comes next that truly matters and moves your leads from that first phone call to the closing table. Follow-up is critical, but it's also pretty straightforward! Implement these three steps and your process will work seamlessly.
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Getting New Business from Old Clients
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6 Signs It's Time to Rethink Your Referral and Lead Flow
The real estate business is unpredictable. One minute you're riding high with three signed offers and the next, you've lost a major, career-making deal. In today's market, it's more critical than ever to leave no stone unturned by strategically managing your referrals and leads. As an agent, time is money and spending it following up on bad phone numbers and email addresses is not the best use of your energy. If any of the below scenarios apply to you, it may be time to rethink how you manage your referrals and lead flow to take your business to the next level this year.
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Converting Prospects Through Conversation, Not a Script
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How to Follow-Up with Leads 450% More Effectively
Do you ever feel like your follow-up process is letting leads slip through the cracks? You've spent money generating leads. You've watched them register on your website. And then... no response. No engagement. It's frustrating to see active homebuyers leave you high and dry. Done enough times, you get fed up, right? Now, before you call it quits, let me walk you through a few "investigative" ways to improve your lead follow-up.
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Why Responsiveness Is the Most Important Quality in a Real Estate Agent
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What Can Real Estate Agents Do to Improve Engagement with Leads?
Selling real estate is a constant dance. You've got to find ways to attract leads, then nurture clients and close the sale...all at the same time. If you get the first part right, the rest of the sales process can go more smoothly. Here are a few tips to help you really engage leads to move them into the sales funnel.
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How to Follow up with Online Leads
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Busted! 7 Myths About Real Estate Leads We Can Finally Put to Rest
Forget what you've heard! We're taking a look at what is fact vs. fiction when it comes to online real estate leads. Growing a successful real estate business means creatively and strategically generating leads. In addition to referrals, many real estate professionals turn to "online leads" to generate more business. This could be in-house digital marketing (through Google and Facebook Ads), or paying for leads from a provider. Whatever your methods, you've probably heard plenty of "facts" about online lead generation and quality. And you might be frustrated with your results. But before you scrap your strategy all together, let's clear a few things up!
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5 Ways to Generate Higher Quality Real Estate Leads
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Did You Make Your Broker's Naughty or Nice List This Year?
With the year almost over and Christmas almost here, it's time to figure out whether you made your broker's naughty agents list or their nice agents list. Which list you made it on comes down to a few different factors: lead generation, lead follow-up, and marketing. But if you weren't so nice this year, don't worry--now's the perfect time to start practicing for next year!
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Over-Qualifying of Website Visitors Can Cut Your Leads
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Nurture and Convert More Leads with Creative Email Autoresponder Messages
You've probably already used an automatic email response a few times. While email autoresponders are generally used to let people know when you are away on vacation, this tool can also be used more creatively. Used correctly, email autoresponders can help you to speed up the introduction process with your future clients and to start nurturing your leads right away. Start nurturing your leads before you even open your inbox
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7 Thank-You Notes You Should Be Sending Your Real Estate Leads
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New Lead? Follow Up Using These Steps
Maintaining contact with past clients and your sphere of influence can be difficult, and you already know those people. But what about those who are not your clients yet? Leads you receive online or from your listings can be used to build your business and increase your sphere of influence, but you have to maintain contact with them first. To be successful with this, you have to have a game plan to connect with your leads as they come in and continue that connection for the long haul until they are ready to move. With these steps, you may feel that you are more prepared to build up your business with the leads that you have.
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6 Tips for Nurturing Leads in Real Estate
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Online Real Estate Leads: How to Make Them Convert
Yes, we know, online real estate leads can be a pain. Whether they come from a third-party platform where you advertise your listings, directly from your own website, or you buy them from somewhere, these leads generated from online activity have that bad reputation of not converting. But is that really the case? And how can you move around it?
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How to Use Your Real Estate Blog for Lead Nurturing
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7 Tips for Converting More Real Estate Leads
The internet is full of real estate tips on a number of different topics. However, at the end of the day, what is more important than understanding how to convert real estate leads? If you can't master this fundamental skill set, nothing else matters. You either turn your leads into happy clients, or you lose out to competitors who do. Fortunately, we've put together seven tips that are proven to turn leads into satisfied customers again and again.
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4 Online Lead Conversion Tricks We Can Learn from Entrepreneurs
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3 Tried and True Tips to Re-Engage Cold Online Leads
Once an online lead goes cold, it's a guessing game for Realtors to decide if they should put effort into re-engaging with the lead or if they're better left cold. The majority of online leads are usually people you haven't met face-to-face, and because the line of communication between you and the lead has weakened, there's no way of knowing what stage of the home buying or selling process the potential lead is in anymore.
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4 Old School Lead Conversion Tips that Still Work in a Digital World
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How to Leverage Automation for Lead Nurturing
Lead nurturing, or guiding leads along the customer journey so they become buyers, is one of the more important and time-consuming tasks real estate agents do every day. To nurture your leads, you have to communicate with them frequently through a variety of channels. However, sending hundreds of emails, texts, or social replies is not always the best use of your time, especially when you have to customize the email to each customer and their place in the customer journey. One of the best ways to nurture your leads is via marketing automation. If you've dreamt of being in more than one place at once, read on and learn what automation is, which tasks can be enhanced with automation, and how this all ties together for easier lead nurturing.
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How to Stay Organized and Convert the Leads You Have
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What's Better? Quantity of Leads or Quality of Lead Follow-Up?
Last week, I wrote an article about methodical and responsible ways to increase your lead generation budget. Along those lines, today I'll discuss what you should focus on: the quantity of leads coming in, or the quality of your lead follow-up? This is an interesting question, but it has a very simple answer. Specifically:
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Creating Auto-Responders that Drive Engagement
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8 Powerful Resources for Building a Lead Capture System
Building a high-converting lead capture system is appealing to many real estate agents, but the process of building the lead forms and pages can be a complex and daunting process. It doesn't need to be this way. After all, as a REALTOR you have access to RPR reports, which work great as a lead magnet—the offer you have for prospects in return for their contact information. If your goal is to attract people looking to sell a home, you may want to offer an RPR Market Activity Report, which highlights current market opportunities, or a request for a free home valuation. If you're looking to attract buyers, try offering a Market Activity Report customized with an upcoming open house schedule or new homes on the market. With that sorted, let's explore eight different solutions worth considering before building your next lead capture system: Form Builders
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[Video] Out Closing the Competition with Artificial Intelligence
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10 Real Estate Lead Conversion Emails You'll Want to Send in 2018
You've probably noticed this by now (it is almost 2018, after all), but much of real estate has gone digital. It's no secret that 80 percent of home buyers conduct internet research when considering homes to buy, and 89 percent use the internet to find real estate agents. Millennials will be the largest group of homebuyers (at 34 percent and growing) for 2018 and beyond—and they are a generation who value a tech-savvy agent. These days, documents can be signed virtually, homes can be viewed by video (and, in some cases, through virtual reality), and Realtors are expected to be online where their buyers are. So where should you begin with your real estate lead conversion? Online, of course. I believe you need to start with a strong email marketing strategy. In this digital age, the formal, impersonal letters no longer do the trick. The fastest way to modernize your outreach is to implement anticipated, relevant, timely, personalized email campaigns. To help, here are 10 real estate email templates that will bring your communication into the digital age, for digital buyers. (We've also added character to the subject lines for maximum open and click-through rates!)
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Triple Your Leads with Better List Segmentation
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What Are Bad Real Estate Leads?
Just what are BAD real estate leads? Ask a number of real estate professionals this question about their website leads and you'll get a number of answers, often with words like "tire-kickers, procrastinators, unqualified, not ready, or others." Think of real estate leads like they are bananas. Buy a bunch, sit them on the window ledge, and then wait a week or so. The chances are that you're not going to get excited about eating those dark brown mushy things. Most importantly, real estate leads have a shelf life just like some fruits and vegetables. They can and will go bad, but that's not because they are BAD leads. It's because you let them go bad.
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How to Create a Conversion Engine for Your Online Seller Leads
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5 Step System to Convert Online Buyer Leads into Clients
Most real estate agents understand that to create a pipeline for future business, they need to continuously bring in new leads. However, engaging and converting leads is not a "one size fits all" process. In this post, we focus on the simple five-step system we use at Goodlife Realty to effectively follow up with our online buyer leads to build trust and credibility—in hopes of turning them into eventual buyer clients. By the end of this post you will: Know how online and offline leads differ Understand the psychology of an online lead Access templates to create your own follow-up sequence to nurture and convert online leads
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Easy Tips to Convert More Seller Leads
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Real Estate Lead Conversion: 6 Tips for Getting More Appointments
As a real estate agent, there are two paths you can take to grow your business: As a marketing professional, you can increase lead spend or change the source to generate more leads.  A pile of leads is not a goldmine, however, until you convert your leads to appointments. As a sales professional, you can grow your business by improving conversions or by leveraging your existing sphere of influence.
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Boyenga Team Delivers Online Excellence through Chime
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Leave a Message After the 'Beep' and Other Tips to Convert More Sales
Every agent works referrals and most dabble in geographic farming, but after the first few tries, few take advantage of cold calling. Although it can feel like an exercise in futility if you don't do it right, unsolicited calls during dinner are a big tradition in American industry. Why? Because when done right, they work. Here are five tips to help you see why cold calling doesn't work and how to turn it around.
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Desperate for Seller Leads? We have the answer!
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5 Ways to Lose a Lead Real Quick
Forgive us if we sound like a broken record here, but in order to reiterate our point – leads are the lifeblood of any business and should be given the same level of attention as you would any other client. If a prospect was recommended to you, found you online or heard about you by way of word of mouth, the clock has started for you to make them feel comfortable in helping them with this major transition in their life. You might think that mishandling a new lead is a short term problem, but if it's consistent, putting a Band-aid on it will only make the same issues persist down the road – damaging your reputation and your business referrals. Ask the 2016 Atlanta Falcons about losing a lead – it's not fun. (Too soon?)
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Create a Conversion Funnel to Turn More Facebook Leads into Clients
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How to Engage Millennial Homebuyers
It's a sad but true fact that there's a generational wealth gap in this country. Because of this, we see fewer millennials in the home buying market than we'd hoped for. "The absence of millennial homebuyers is a big story for the economy, because housing sales and construction are big drivers of jobs," claims Jeff Reeves in USA TODAY. "But it's also an equally big story for the personal finances of millennials, who are missing out on the real estate wealth that bolstered the balance sheets of previous generations," he concludes. Homebuying statistics bear this out, finding that millennials make up only 35 percent of buyers, which is down from 40 percent in the mid-2000s. So, how do you reach this reluctant and somewhat broke generation? And why should you want to?
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What to Do When Your Sales Leads Say 'Not Now'
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4 Unique Scripts that Close the Deal with a Promising Real Estate Lead
You've sent the follow-up texts and the nurture emails, you've beat around the bush as much as possible. At some point, you have to know if a lead is worth pursuing any further... so, what's your go-to script for sealing the deal? If you don't have a strong closing line, don't fret! Review four possible options below to see which one best matches your style. Practice saying the lines a few times until they come out naturally. Then, let 'er rip!
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A Tale of Two Follow-up Plans: Rachel Adams Lee's six-day, 14% lead conversion system (Part 2)
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A Tale of Two Follow-up Plans: Travis Robertson's aggressive, two-week system (Part 1)
When it comes to lead follow-up, there's no such thing as diminishing returns. Eighty percent of sales are made on the fifth to twelfth contact... yet only 52 percent of salespeople follow up even ONE time with their prospects, and only 10 percent make more than three total contacts. (Source: Chris Smith, Curaytor) Are you ready to get more persistent as you pursue the sale, but aren't sure exactly how to follow up multiple times without coming off as a huge pest? This week and next, we'll outline follow-up plans from two lead conversion experts with vastly different approaches: Travis Robertson, an international real estate coach out of Newport Beach, California, recommends an aggressive two-week program. Read Travis' plan below. Rachel Adams Lee, the CEO and Founder of Rachel Adams Real Estate Group in Roseville, California, has a six-day, six-step system she and her team swear by. She's closing 14 percent of her Realtor.com leads. Wowzers. Come back next week for Rachel's plan! Travis Robertson's two-week conversion program
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How to Prevent Your Leads from Ghosting on You
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Decoding The Conversion Code for Real Estate Agents
The sales funnel, the sales pipeline, or whatever else the kids may be calling it these days—we all know there's a process to getting a lead to actually become a client. But have you mastered it that process? Turns out there's a bit more to it than placing an ad and letting your phone ring off the hook with all those prospective leads. Chris Smith has mastered this process and turned it into a bestselling book, to boot. Chris Smith is one of the founders of Curaytor – a marketing and sales coaching company – and he has also worked with several very successful startups and business people. He knows what he's talking about here, and The Conversion Code is proof of that. That's why we're breaking down his processes for real estate professionals looking to perfect their sales process and improve the experience of each and every lead that comes into their system. From their first glimpse at your website, to their final decision as they choose YOU as their real estate agent, we'll walk you through using The Conversion Code for yourself.
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How to Get into Your Leads' Phone Contacts (and Stay There)
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Is Voicemail Dead? When to Leave a Message, When to Cut and Run
Spam callers are ubiquitous and we've all had the unfortunate experience of answering a call that we wished we'd have ignored. So can you blame your leads for screening your calls before they've gotten to know you? If you're struggling to make contact after you receive an inbound lead with a phone number, consider the below tactics to help you break through the screening process. Tactic #1: The double and triple dial
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Heat Up Cold Leads this Summer
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Can you send engaging, automatic lead responses without sounding like a robot?
When you think of automated text response, do you think of a thoughtful start to a relationship? Or do you think of a stark, robotic message? Or, even worse, do you associate automated text alerts with spam and phishing scams? Many companies and tech systems are integrating automated text response into their features — but they're not doing a great job of hiding the fact that the system is automatically generated. The result? A choppy, impersonal customer experience that leaves a lot to be desired. Because while the Robot is a great move for wedding dance floors, it's a terrible follow-up and customer engagement tactic.
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Earn More Income by Creating a Virtual Team
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Have Lots of Real Estate Leads? Don't Piss Them Off
So you've set up your real estate farm area and have been sending out farming postcards on a very consistent basis. You've set up your Facebook campaigns and your ad retargeting campaigns to target homeowners in your farm area and those that have visited your ads and pages. You've also been working your past client and sphere database, working to get more referral business. Congratulations! You are on your way. With all those pieces in place, you're accumulating lots of leads that need follow up. How you follow up is critical, however. You need to be very careful. Cultivating leads is kind of like online dating. You have to make sure you are speaking to your leads' needs. If you do not do this and you end up sending them tons of unrelated content they deem unnecessary, they are going to get angry and they are simply going to "swipe left" and move onto the next agent.
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I’ve Got This List of Homeowners that Responded to My Marketing. Now What?
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Leads Are People, Too: 4 Ways to Persist without Turning People Off
Industry visionary Brian Boero of 1000 Watt Consulting recently wrote about how many top real estate companies are working their leads in highly aggressive ways — in short, he says, real estate agents are starting to “digitally waterboard” their leads with between 21 and 43 touches designed to convert at any cost. What agents aren’t considering, Boero says, is how these potential clients want to be treated after they come in as a lead. And while you can certainly work to repair a relationship that commenced with light stalking, wouldn’t it be better to start off on the right foot? Below are four tips for keeping it real and finding the human connection when you are working to engage and convert new leads. 1. Do some research before you reach out Yes, the five-minute response is important. You may consider automating an initial response to a lead saying that you’re busy at the moment but will be in touch soon. But in the time between that automated text (or email) and your initial call, be sure to spend a few minutes thinking about how to engage the lead on a personal level. If they’re a clear buyer lead, Google their name or look them up on Facebook. If they seem to be recently married or have an expanding family, work that into the call by asking if they had any major life changes recently or if they’re just looking for a new home. By giving them an opportunity to talk about their personal circumstances — and not just the deal you’re after — you’re stoking a real human connection that sets the right tone for them to work with you. If they’ve requested a CMA or price analysis on their current home, do some digging on the home’s exact location. In your call, discuss its proximity to a local park, pool, restaurant or emerging commercial district. Show them that you know about more than just their home’s value and local housing trends; you also know about all their community and what makes it special.
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Identify and Engage Warm Seller Prospects Using Intel and Tools You Already Own
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Seller Lead Strategy #3: Check in with cold seller prospects in seconds — and get a response!
The realtor.com® Results Series team has been on the road sharing our top 10 tips for drawing in and converting seller leads. And now, we're ready to share them online with you! For the next few weeks, tune into the Results Series blog to learn how we recommend you engage and convert sellers this spring and summer. So far we've covered: How to become an online video expert How to write compelling, seller-focused calls to action Today, we'll focus on how you can think less, and convert more, by sending short, to the point emails to past leads and prospects that didn't go anywhere. The famous nine-word email Back in December, our friends at Top Producer® hosted a webinar with lead conversion guru Chris Smith. In the session, Chris let agents in on a tactic he calls the 9-word email. While you may want to write longer, personal emails to active prospects and leads, you likely have a lot of past prospects and leads who are getting colder by the day. You may not know if they're still on the fence about buying or selling, or if they completed a transaction with another agent. And if you're really that out of touch with them, why not just send them a quick email to gauge their interest? There's nothing to lose. If anything, you'll be able to properly identify them in your CRM as a lost prospect or an active one.
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How to Convert More Leads the Right Way
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5 Tips to Convert and Close More Real Estate Leads
The trick to a healthy return on your marketing investment is making sure that any leads you get as a result of your efforts convert and close. Yesterday, broker and veteran Realtor Jesse Zagorsky shared his advice for handling clients that use property portals throughout their home search. To be sure, portals are a popular way for consumers to not only find a home, but to find an agent. But with so many agents competing for leads on portals, how can you ensure that the leads you do get convert into clients? Today, we'll share a few of Zagorsky's most important things you can do to ensure your leads close: 1. Call fast—lightning fast. If you don't get ahold of them when you call, text them. "You have to respond immediately, as the consumer will keep clicking on listings until they get someone," Zagorsky says. He attributes this to the "instant gratification expectation" that started with Millennials, but is now universally expected. "I don't think it can be five minutes anymore. I think you need to respond in 30 seconds," he says. "When you call them that quickly, you set the expectation that you are amazing at what you do. It sets you up in a really good light — they assume you'll be as good at everything else as you are at that initial response."
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3 Tips You Need to Convert Every Seller Lead (No Matter Their Objection)
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4 Ways Your CRM Can Take Lead Conversion to the Next Level
Leads. We all rely on them to bring new business into the pipeline, but their quality can vary dramatically, and a lousy lead is sort of worse than no lead at all. (Who wants to chase their tail?) Still, we work with what we have. Even if you don't have a full inbox of guaranteed conversions, it's important to manage your leads efficiently to optimize conversion. Taking into account leads of differing quality, most real estate professionals would be thrilled with a conversion rate of 5 percent. The industry average is closer to 1 percent. So finding new leads while making the most of the leads you have should be a priority. Many agents rely on lead sources such as Realtor.com, Zillow, and others to identify prospects—but making customers out of them can take some help. One of the things that a top-quality CRM can do is optimize those leads. A CRM can make the difference between just having lots of mediocre leads and having lots of approaches to use that will help you convert them. Here's how: #1: Response Time Automating your leads mean instant responses can be automatic. This is huge for conversion, since many inquiries go unanswered even though studies show that a quick (one hour or less) response will boost the likelihood of further contact by seven times.
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How to Convert Online Leads Into Sales
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Consumers Want It Now: Leverage Voicemail and Email Autoresponders to Convert More Leads
We've all heard that patience is a virtue, but these days it's all about instant gratification and that's not necessarily a bad thing. If you run out of milk, you don't have to wait for the milkman; you just drive to the store. If you want to know what's happening in the world, you don't have to wait for the morning paper. You simply visit an online news site. Everything is online now, from banking to viewing animals at the zoo, giving you instant access to any service. Is it any wonder that research from the California Association of REALTORS® (CAR) shows that most homebuyers view "responsiveness" as the most important quality when they select an agent? Being responsive is not a new strategy or marketing technique. It is, however, a challenge most real estate pros struggle with. Leads can arrive at any time, day or night, and you have work to do and a life to live, making it hard to answer the phone every single time it rings or reply to emails instantly. Response time is critical to convert consumer leads, as those contacted within the first five minutes are 100 times more likely to close than those called after just 30 minutes. To increase the number of leads you convert into prospects and clients, start by setting expectations as soon as a consumer contacts you. Let them know why you're worth waiting for and how long they may have to wait, then offer something of value to make their wait worthwhile.
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Homes Portal Jumps Into Responding to Consumers
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Growing and Maintaining Your Pipeline: 6 Do’s and Don’ts
Real estate is a dynamic market and while working in the industry takes unwavering determination, it also offers great earning potential, flexibility and freedom. To be successful, you must utilize your time wisely to equally focus on the important aspects of your business like prospecting, converting leads, delighting clients, and processing referrals. While there is no one-size-fits-all approach to succeeding in maintaining and growing your pipeline in real estate, we've put together six do's and don'ts to guide you. DO respond to leads quickly In today's digital world, real estate professionals can expect to receive leads from a multitude of sources. With the increase of online leads, potential clients can fall through the cracks and you could be leaving money on the table! In order to effectively convert incoming leads, you must respond to them quickly. Within five minutes or less to be exact, because if you aren't someone else is! Fortunately we have a few simple tips to assist you in improving your response time and lead conversion. DON'T reach out to leads with nothing to offer While you may already be a pro at responding to leads in a timely manner, you need to make sure you actually have something unique to offer to set you apart from the competition. Not having something of value to offer could lead them to seek assistance from another real estate professional. Mike Barbanica, of RE/MAX Blue Line, says aside from persistence you want to prove your value up front. This could be as simple as opening the conversation with: "Hello, my name is (your name) with (your company name). I received a message to give you a call through our website and wanted to make sure I got back to you. You had asked about 123 Main Street. I pulled that property up in the system and found some information. Did you have any specific questions about it?"
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5 Things an Agent Should Never Say to Leads
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Online Leads Don't Suck. Your Conversion Rates Do. (11/9)
Wednesday, November 9, 2016 at 10:00 AM PDT Are you generating enough online leads to make a significant impact on revenue? Are your online leads ready to transact? Do they yield fruit for your agents? If not, let's talk. Let's talk about an easy solution that converts at a higher rate with no additional effort required from your agents or support staff. A solution that delivers the personalized experiences consumers now expect. In this exclusive RE Technology Webinar, we'll walk you through easy ways to identify key types of consumers and deliver personalized communication that gets twice the engagement rates of the industry average. We'll answer your questions on data-driven consumer engagement and demonstrate how other real estate professionals use data to increase online conversions and drive revenue as illustrated in our exclusive white paper. Onboard Informatics is a leader in data-driven engagement with 14 years of experience in real estate data. We have information on all 150 million properties in the country and their surrounding areas. We combine our data and experience to create impactful data-driven solutions. As more consumers gravitate online to find their next home, having these types of turnkey solutions will put you ahead of the competition as you advance with the latest data-driven technology. Join us November 9 as we demonstrate this technology, teach you easy ways you can incorporate these improvements, and answer your questions on improving online lead conversions. Register now!
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4 Real Estate Coaches Share How to Convert an Internet Lead via Phone
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Transform Your Internet Leads into Clients, Part 2: Make a Transformation
Have you ever noticed those handwritten signs offering to buy your house with cash if you call the number? I research the seller of a $10 DVD before I feel comfortable buying it online, and I doubt I'm the only one who wants the reassurance of positive feedback before buying a product. In the case of a huge financial transaction like buying or selling a home, this is even more true. In fact, Google conducted a study in 2014 that found that 66% of buyers are extensively researching prospective agents online before reaching out to them. Moral of the story? If you want a potential client to feel comfortable reaching out to you, it's essential to build trust before they submit a lead form. Boost your internet conversions by making sure online buyers and sellers aren't passing you by. You can do this by creating a foundation of trust and developing a community of help. Weave a Foundation of Trust We all want to do business with people we know, like, and trust. That's why creating a trustworthy online brand is so crucial when transforming internet leads into clients. To make sure your brand is beyond reproach, create a consistent brand image, build credibility, and share reviews written by people who have worked with you in the past. This may seem obvious, but it really is important to present a consistent brand image by using the same color-scheme, fonts, logo, and agent photo on your website, social networks, ads, emails, etc. It's also important to make sure your photo is recent; it hurts your credibility if your lead can't recognize you as the person they saw online.
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Get More Clients With This Million-Dollar Lead Conversion Plan (9/28)
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Transform Your Internet Leads Into Clients, Part 1: Create a Connection
I had a job selling kitchen knives for a few months in college. The earning potential was great, but completely reliant on my ability to get referrals (aka, strangers) to let me come into their home with a bag full of really expensive, really sharp knives and convince them to upgrade from the knives they were already perfectly happy with. That's one of the great things about real estate. Everyone who submits a lead request already has at least some interest in buying or selling a home. And with over 1.2 million REALTORS® competing for conversions, it's important to make the most of every incoming lead. Since 92 percent of home buyers use the internet during their home search (NAR 2015 Profile of Home Buyers and Sellers), being able to convert internet leads is a crucial skill. One of the most important things to remember is that making the conversion from internet lead to client requires good timing, guidance, and consistent follow-up. Get'em While They're Hot There are a lot of studies showing how crucial it is to reach out to new leads as soon as possible (preferably immediately). For example, if you respond to a lead within five minutes, the odds of connecting with them are 100 times better than if you reach out 30 minutes after the lead is submitted. However, your busy schedule probably doesn't leave room to personally answer every lead within the crucial five-minute time frame, so what can you do?
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Should Agents Use Their Lead Routing Email Address in MLS?
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Are you tired of losing clients to the competition? (9/13 and 9/15)
September 13 and 15, 2016 at 2:30 PM PDT Today's consumers are flocking to third party sites for visually appealing listing alerts. But what they don't know is that the data is bad and they're being sold to the highest bidder as a lead. With Cloud Streams, you can compete with those sites and keep your clients from straying! Cloud Streams is quickly becoming the leading alert and collaboration tool nationwide. Keep your clients close with Cloud Streams. The topics we'll cover include: Cloud Streams setup Overview of the Cloud Streams user interface and agent dashboard How to create a stream for your client How to have your client create their own stream How to comment and discus properties within a stream Register now!
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From Cold to Sold: How to Get Leads to Respond (9/7)
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A Better Way to Capture Seller Leads (8/23)
Tuesday, August 23, 2016 at 11:00 AM PDT Wouldn't it be nice if you could wave a magic wand and know who was considering selling their home? Get ready. We're about to spread a little magic. Join real estate technology leaders CINC and Onboard Informatics as they clearly explain how you can build or buy a tool that effectively identifies and captures home sellers. We're talking professional display of compelling, dynamic property content for your websites, applications or emails. Content home-buyers care about, without the hassle and cost usually associated with this level of detail. Topics Covered: Key components of home-seller tools Best practices How to build your own custom solution (the DIY approach) How to utilize a template to get up and running What you can expect from this type of tool Register now!
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Converting Hot Leads: An Email Campaign for Real Estate Agents
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Are you tired of losing clients to the competition? (8/2 and 8/4)
August 2 and 4, 2016 at 2:30 PM PDT Today's consumers are flocking to third party sites for visually appealing listing alerts. But what they don't know is that the data is bad and they're being sold to the highest bidder as a lead. With Cloud Streams, you can compete with those sites and keep your clients from straying! Cloud Streams is quickly becoming the leading alert and collaboration tool nationwide. Keep your clients close with Cloud Streams. The topics we'll cover include: Cloud Streams setup Overview of the Cloud Streams user interface and agent dashboard How to create a stream for your client How to have your client create their own stream How to comment and discus properties within a stream Register now!
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What's the Magic Number for Online Lead Conversion?
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How to Follow-up with Buyer and Seller Leads the RIGHT Way
Last week, we shared some campaigns you can use to start driving people to your website. While we divvied the campaigns by the type of lead they're most likely to generate–low intent, medium intent, or high intent–there's still a chance for any of the campaigns to generate any type of lead. The Home Value campaign might find a seller that needs to list their home right away, or the Home Search campaign might find a buyer ready to buy now. That's why you need a method for sorting the leads that are low intent–still a ways off from being ready to actively engage in the home buying or selling process–and medium and high intent leads who are ready to take action now or in the near future. After all, if you don't respond to someone who is ready to act now, they are going to go somewhere else! To do this, you should make an instant offer, something that buyers or sellers would want to take you up on if they're ready to act now. Offer for Home Buyers: The Home Buyer Direct Access Program When you run a Home Search campaign, occasionally you'll find a buyer that seems low intent, but is actually ready to make the move. Maybe they're masking their intent until they get a better ready on you. Maybe they just need to see the right property to spur them to action. Regardless, you need a way to sort those buyers out.
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Are You Chasing Leads in Real Estate or Cultivating Clients?
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Easy Ways to Find More Leads Today and Build Your Database
So you have a database--but do you have enough contacts to meet your conversion goals? If your prospect pool is looking a little shallow, don't fret. We've got best practices for filling your database right to the brim. You Have More Contacts Than You Think Fortunately, you can start filling your database with new contacts right now, no aggressive prospecting required. The trick is in knowing where to look for those contacts. While you may have your CRM set up to automatically add new, incoming leads from your website or search portals like realtor.com®, tons of existing contacts are probably hiding in the tools you already use. Here are three common hiding spots, and actions you can take to add those existing contacts to your database: Import or sync your email and phone contacts - You may not know it, but there are probably dozens of contacts in your smartphone and email program that haven't been added to your database. Many CRMs allow you to easily import these contacts. To ensure that no future contacts fall through the cracks, set up your CRM to sync with your phone and mail program. Contact your solution's customer support or help resources if you're not sure how to do this. Export contacts from social media - Did you know that some social networks let you export your contacts? It's true and, fortunately, simple. You can export your LinkedIn contacts here. For Facebook, go to Settings > Download a copy of your Facebook data. Import .CSV from other programs - There may be other programs where contacts are hiding, so take a moment to identify what those may be--maybe an email marketing tool, or even your eSignature solution. Many of these programs will allow you to export data as a .CSV file, which is essentially a text-based spreadsheet file. Once you have the .CSV file, nearly every CRM will allow you to upload it to their system to import contact data.
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Are you tired of losing clients to the competition? (7/12 and 7/14)
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Accelerate Your Income with Simple Conversion Strategies (7/14)
Thursday, July 14, 2016 at 10:00 AM PDT Conversion is the biggest battleground in real estate, and agents are spending big money for coaches who promise to take them to the next level. In this webinar, Virtual Results president Jim Marks will give you those tips for FREE. The key to better conversion? Don't overthink it. Systemize your follow-up so you don't second guess yourself or waste time on unproven tactics. In just one hour, you'll: Get tips on small changes you can (and should) make to your website Learn how to convert from traffic to lead, and lead to client See how to identify the value of a lead now and over the long-term, and follow up accordingly Learn about automated tools you can use to nurture leads naturally Register now!
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How to Score and Sort Your Online Leads for More Sales
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The NEW, Groundbreaking SEE Strategy (7/6)
Wednesday, July 6, 2016 at 1:00 PM PDT Discover how top performing agents are achieving explosive growth without sacrificing their free time. In this session: Find out how a top Realtor grew his business from $14 million to over $80 million in 2 years Learn proven scripting strategies for lead follow up and texting that will increase engagement SEE how the SEE Strategy will help grow your business in a way your clients will love! Register now!
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6 Powerful Form Builders for Creating a Lead Capture System
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Are you tired of losing clients to the competition? (6/21 and 6/23)
June 21 and 23, 2016 at 2:30 PM PDT Today's consumers are flocking to third party sites for visually appealing listing alerts. But what they don't know is that the data is bad and they're being sold to the highest bidder as a lead. With Cloud Streams, you can compete with those sites and keep your clients from straying! Cloud Streams is quickly becoming the leading alert and collaboration tool nationwide. Keep your clients close with Cloud Streams. The topics we'll cover include: Cloud Streams setup Overview of the Cloud Streams user interface and agent dashboard How to create a stream for your client How to have your client create their own stream How to comment and discus properties within a stream Register now!
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How to Identify and Nurture More Warm Leads
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The NEW, Groundbreaking SEE Strategy (6/6)
Monday, June 6, 2016 at 10:00 AM PDT Discover how top performing agents are achieving explosive growth without sacrificing their free time. In this session: Find out how a top Realtor grew his business from $14 million to over $80 million in 2 years Learn proven scripting strategies for lead follow up and texting that will increase engagement SEE how the SEE Strategy will help grow your business in a way your clients will love! Register now!
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Are you tired of losing clients to the competition? (6/10 and 6/12)
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Your Guide to Client Retention Tools
According to a recent survey, 30 percent of Realtors' business comes from repeat clients. But because real estate has one of the longest sales cycle of any industry–buyers expect to stay in their home an average of 14 years, according to NAR–agents are faced with a dilemma that salespeople in other industries are not. The challenge, of course, is how to engage clients long after a transaction closes so that they reach out to you when they're ready to buy or sell again. Fortunately, a new class of tools has emerged that empowers agents to do just that. Client retention tools help agents stay in contact with current and past clients by offering information that's valuable to them. Solutions in this category take a wide variety of approaches to consumer engagement, and today we're going to look at three different solutions and how they accomplish this task. Each of these tools appears in our 2016-17 Technology Guide. Download it today to learn more about how to evaluate this category of real estate technology, and what questions to ask before purchasing. Cloud Streams We all know that consumers love property search portals. They're shiny and well-designed and they give consumers one-stop access to loads of useful property information. In theory, at least. In practice, agents know that portals are a wonderland of incorrect, outdated listing data and "Contact an Agent" buttons that lead consumers to Realtors other than you. Cloud Streams looks to upend your clients' dependence on portals by offering them listing alerts that are faster and more accurate than any property search portal out there. This is because Cloud Streams relies on MLS data to deliver ultra-quick, ultra-accurate alerts.
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Real Estate CRM Software Tips: How to Make the Most of Your Lead Management System
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Convert More Seller Leads Into Clients (5/25)
Wednesday, May 25, 2016 at 10:00 AM PDT What is the secret to getting seller leads to respond to you? Find out at today's Power Hour! Engaging sellers and successfully converting leads takes strategy and consistency. In this live webinar, you'll learn how combining those elements with the "Seller Lead Conversion" campaign—available in your Marketing Center—can generate remarkable results. This first class in a two-part series will introduce these customizable email templates and will offer insights into: Internet seller leads and what those sellers value Using the 7-Day Plan of Attack to engage your leads Specific email and phone scripts that will help you turn seller contacts into appointments Register now!
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