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5 Ways to Lose a Lead Real Quick
Leads are the lifeblood of any business. Period. Whether you are communicating to a lead or client, both should be given the same amount of attention. If a prospect was recommended to you, found you online or heard about you by way of word of mouth, the clock has started for you to make them feel comfortable in helping them with this major transition in their life. You might think that mishandling a new lead is a short term problem, but if it's consistent, putting a band-aid on it will only make the same issues persist down the road – damaging your reputation and your business referrals.
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Top 10 Roadblocks: Clearing the Path to Success
Friday, August 30, 2019 at 10:00 AM PDT There are plenty of reasons why leads may start to pull-back when you reach out to them. Get one step ahead by understanding common roadblocks and how to clear the path. In this session, we'll share the top 10 challenges in connecting, converting and establishing value with online leads and how to overcome them. Examples of what we cover: Just wanted more info on the property Not ready to talk to an agent The listing is under contract Register now!
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Facebook Messenger Bots: How to Automate Conversations to Qualify Leads and Stay Top of Mind
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The Missing Ingredient that Can Ensure Your Success in Real Estate
Time is money! How to get off the real estate hamster wheel and be more dollar-productive Here is a pretty simple pattern. The larger your lead database grows, the more successful your real estate business will be. We have seen a direct correlation between real estate growth and the size of a lead database. Seems like a no-brainer, right? More leads equal more opportunity for success. In fact, we've discovered that teams and businesses investing in lead generation efforts experience a compounding growth effect. Over eight years, they typically witness growth in production volume by four times. On top of that, we've uncovered a formula to virtually ensure success in real estate.
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4 Ways You Can Reach New Leads Faster
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5 Ways to Convert Open House Leads into Sales
There's no doubt about it: An open house is a great way to draw attention to a home on the market. Open houses can attract more motivated buyers than any other form of in-person marketing. When real estate agents combine well-executed open houses and smart digital marketing, more transactions occur. In the end, that means growing your real estate practice much more quickly.
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How to Create the Very Best Generic Autoreply Emails
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A Guide to Making a Great First Impression with Your Real Estate Prospects
As every real estate agent knows, May is one of the busiest months of the year. Buyers are on the hunt, which makes it a great time to sell quickly and for a good price. So at this crucial time of the year, making the best first impression is most important. Here are a few ways that you can "strike while the iron is hot" and make a great first impression.
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Got a CRM? If So, You Need a F.O.R.D.
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How You Can Add Flavor to 'LPMAMA' So Leads Stick with You
Imagine a slice of bread. Served plain, it doesn't look tasty, does it? But top it with a few other ingredients and sandwich it with another slice of bread, and you have a delicious meal suddenly. The same premise applies to LPMAMA in real estate. By itself, it provides agents a series of questions they can qualify leads with. However, there's one drawback to LPMAMA's questions. They're very "agent-focused." They're designed to serve you, not necessarily the consumer – which puts them in a weird emotional state.
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Why the Top Agents Leverage Success Metrics in a Shifting Market
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Top 3 Tips for Following Up with Real Estate Leads Like a Machine
So you've got a solid lead generation strategy and you're trying to build a lasting pipeline. But is your follow-up working? Agents often expend most of their energy on generating more and more leads. And while drumming up business is important, it's what comes next that truly matters and moves your leads from that first phone call to the closing table. Follow-up is critical, but it's also pretty straightforward! Implement these three steps and your process will work seamlessly.
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Getting New Business from Old Clients
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6 Signs It's Time to Rethink Your Referral and Lead Flow
The real estate business is unpredictable. One minute you're riding high with three signed offers and the next, you've lost a major, career-making deal. In today's market, it's more critical than ever to leave no stone unturned by strategically managing your referrals and leads. As an agent, time is money and spending it following up on bad phone numbers and email addresses is not the best use of your energy. If any of the below scenarios apply to you, it may be time to rethink how you manage your referrals and lead flow to take your business to the next level this year.
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Converting Prospects Through Conversation, Not a Script
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How to Follow-Up with Leads 450% More Effectively
Do you ever feel like your follow-up process is letting leads slip through the cracks? You've spent money generating leads. You've watched them register on your website. And then... no response. No engagement. It's frustrating to see active homebuyers leave you high and dry. Done enough times, you get fed up, right? Now, before you call it quits, let me walk you through a few "investigative" ways to improve your lead follow-up.
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Why Responsiveness Is the Most Important Quality in a Real Estate Agent
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What Can Real Estate Agents Do to Improve Engagement with Leads?
Selling real estate is a constant dance. You've got to find ways to attract leads, then nurture clients and close the sale...all at the same time. If you get the first part right, the rest of the sales process can go more smoothly. Here are a few tips to help you really engage leads to move them into the sales funnel.
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How to Follow up with Online Leads
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Busted! 7 Myths About Real Estate Leads We Can Finally Put to Rest
Forget what you've heard! We're taking a look at what is fact vs. fiction when it comes to online real estate leads. Growing a successful real estate business means creatively and strategically generating leads. In addition to referrals, many real estate professionals turn to "online leads" to generate more business. This could be in-house digital marketing (through Google and Facebook Ads), or paying for leads from a provider. Whatever your methods, you've probably heard plenty of "facts" about online lead generation and quality. And you might be frustrated with your results. But before you scrap your strategy all together, let's clear a few things up!
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5 Ways to Generate Higher Quality Real Estate Leads
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Did You Make Your Broker's Naughty or Nice List This Year?
With the year almost over and Christmas almost here, it's time to figure out whether you made your broker's naughty agents list or their nice agents list. Which list you made it on comes down to a few different factors: lead generation, lead follow-up, and marketing. But if you weren't so nice this year, don't worry--now's the perfect time to start practicing for next year!
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Over-Qualifying of Website Visitors Can Cut Your Leads
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Nurture and Convert More Leads with Creative Email Autoresponder Messages
You've probably already used an automatic email response a few times. While email autoresponders are generally used to let people know when you are away on vacation, this tool can also be used more creatively. Used correctly, email autoresponders can help you to speed up the introduction process with your future clients and to start nurturing your leads right away. Start nurturing your leads before you even open your inbox
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7 Thank-You Notes You Should Be Sending Your Real Estate Leads
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New Lead? Follow Up Using These Steps
Maintaining contact with past clients and your sphere of influence can be difficult, and you already know those people. But what about those who are not your clients yet? Leads you receive online or from your listings can be used to build your business and increase your sphere of influence, but you have to maintain contact with them first. To be successful with this, you have to have a game plan to connect with your leads as they come in and continue that connection for the long haul until they are ready to move. With these steps, you may feel that you are more prepared to build up your business with the leads that you have.
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6 Tips for Nurturing Leads in Real Estate
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Online Real Estate Leads: How to Make Them Convert
Yes, we know, online real estate leads can be a pain. Whether they come from a third-party platform where you advertise your listings, directly from your own website, or you buy them from somewhere, these leads generated from online activity have that bad reputation of not converting. But is that really the case? And how can you move around it?
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How to Use Your Real Estate Blog for Lead Nurturing
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7 Tips for Converting More Real Estate Leads
The internet is full of real estate tips on a number of different topics. However, at the end of the day, what is more important than understanding how to convert real estate leads? If you can't master this fundamental skill set, nothing else matters. You either turn your leads into happy clients, or you lose out to competitors who do. Fortunately, we've put together seven tips that are proven to turn leads into satisfied customers again and again.
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4 Online Lead Conversion Tricks We Can Learn from Entrepreneurs
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3 Tried and True Tips to Re-Engage Cold Online Leads
Once an online lead goes cold, it's a guessing game for Realtors to decide if they should put effort into re-engaging with the lead or if they're better left cold. The majority of online leads are usually people you haven't met face-to-face, and because the line of communication between you and the lead has weakened, there's no way of knowing what stage of the home buying or selling process the potential lead is in anymore.
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4 Old School Lead Conversion Tips that Still Work in a Digital World
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How to Leverage Automation for Lead Nurturing
Lead nurturing, or guiding leads along the customer journey so they become buyers, is one of the more important and time-consuming tasks real estate agents do every day. To nurture your leads, you have to communicate with them frequently through a variety of channels. However, sending hundreds of emails, texts, or social replies is not always the best use of your time, especially when you have to customize the email to each customer and their place in the customer journey. One of the best ways to nurture your leads is via marketing automation. If you've dreamt of being in more than one place at once, read on and learn what automation is, which tasks can be enhanced with automation, and how this all ties together for easier lead nurturing.
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How to Stay Organized and Convert the Leads You Have
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What's Better? Quantity of Leads or Quality of Lead Follow-Up?
Last week, I wrote an article about methodical and responsible ways to increase your lead generation budget. Along those lines, today I'll discuss what you should focus on: the quantity of leads coming in, or the quality of your lead follow-up? This is an interesting question, but it has a very simple answer. Specifically:
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Creating Auto-Responders that Drive Engagement
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8 Powerful Resources for Building a Lead Capture System
Building a high-converting lead capture system is appealing to many real estate agents, but the process of building the lead forms and pages can be a complex and daunting process. It doesn't need to be this way. After all, as a REALTOR you have access to RPR reports, which work great as a lead magnet—the offer you have for prospects in return for their contact information. If your goal is to attract people looking to sell a home, you may want to offer an RPR Market Activity Report, which highlights current market opportunities, or a request for a free home valuation. If you're looking to attract buyers, try offering a Market Activity Report customized with an upcoming open house schedule or new homes on the market. With that sorted, let's explore eight different solutions worth considering before building your next lead capture system: Form Builders
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10 Real Estate Lead Conversion Emails You'll Want to Send in 2018
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Triple Your Leads with Better List Segmentation
Just what is a real estate prospect? That's starting with an easy question, as we all know that it's someone who wants to buy or sell real estate. Staying with this big picture viewpoint, many real estate CRM systems break down their prospects into buyers and sellers. There may also be an investors category, but for the most part, those are the three that you'll see in the top navigation of many real estate websites. Idea #1: Stop Thinking Simple
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What Are Bad Real Estate Leads?
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How to Create a Conversion Engine for Your Online Seller Leads
It's an open secret: many real estate agents believe online seller leads aren't valuable. They don't convert... they take too long to convert... they take too much effort... it's impossible to be sure where they are in the buying or selling process. We've heard it all before. And it's true—trying to convert online seller leads into clients can be a significant challenge. But that's only if you don't have a proven system. Knowing the key elements and steps to effectively take online seller leads from prospect to client can turn your challenges into a conversion engine that's integral to your real estate business. In a previous post, we shared a simple system for attracting and converting online buyer leads. This post focuses on the six key elements to generate seller leads and turn them into your clients. By the end of this post you will: Know the process and elements to convert online seller leads Have templates for seller lead communications Understand the different ways to handle warm and cold leads
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5 Step System to Convert Online Buyer Leads into Clients
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Easy Tips to Convert More Seller Leads
Seller leads are once again on our collective minds, so we talked to some experts to hear what they have to say about not only attracting seller leads, but actually converting them. Here's what we learned: Buyers Buy Houses. Sellers Buy Agents.
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Real Estate Lead Conversion: 6 Tips for Getting More Appointments
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Boyenga Team Delivers Online Excellence through Chime
Eric and Janelle Boyenga are a husband and wife real estate team working with buyers and sellers in one of the most technology focused markets in the world for two decades. California's Silicon Valley is not only the epicenter of global technology, but also real estate technology. To position their company, the Boyenga Team comfortably promotes themselves as Property Nerds. They aim to deliver the best digital experience to their clients with an abundance of software applications. They target their services to engineers and other employees of companies like Google, Facebook, Sun Microsystems, Apple, and many of the leading technology firms in the Silicon Valley. "You cannot grow a successful real estate team in the Silicon Valley without a constant investment in cutting edge technology," says Eric Boyenga.
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Leave a Message After the 'Beep' and Other Tips to Convert More Sales
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Desperate for Seller Leads? We have the answer!
In these times where inventory is so low, there is nothing more important than figuring out new ways to secure listing appointments and convincing consumers that it's the right time to sell! Finding the best ways to engage with potential sellers is the KEY to business success. You've probably heard the old adage, You have to list to last! What you do in the minutes after you receive a lead makes a huge difference. And when you wait to contact that lead, chances are that another real estate agent is going to get to them first. So what can you do? You need an iron-clad lead follow-up strategy that instantly responds to leads for you, so even when you are busy... you can still keep them focused on you and not another agent. On Wed., Sept. 27th at 9am PT/12pm ET, W+R Studios' National Trainer, Ricardo Bueno, Marilyn Wilson from RE Technology and Realtor Ray Fernandez are holding a free, panel-style webinar called, "Lead Follow-up Secrets for Busy Agents." This webinar will cover simple and proven lead follow up strategies that will help even the busiest agent convert more leads into clients. You don't want to miss this! Register now!      
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5 Ways to Lose a Lead Real Quick
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Create a Conversion Funnel to Turn More Facebook Leads into Clients
In a 2016 interview, Matthew Nicolas and Reid Boles shared how they use Top Producer® CRM and StreetText to stay ahead of their competition by generating high quality leads on Facebook and implementing systems to turn those leads into clients. One year later, Stephen Whiting of StreetText sat down with Matthew to discuss their results and the Facebook lead gen strategy that is making them stand out.
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How to Engage Millennial Homebuyers
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What to Do When Your Sales Leads Say 'Not Now'
Sales is a tedious game of converting leads into paying customers, but, as you know, not all leads end up that way. Data shows that 80 percent of sales are made after the fifth call, but only 8 percent of salespeople keep up with leads until then. Regardless of persistent follow-ups, some cold leads never heat up and some leads convert to customers instantly. However, there are times when a lead is developing well, seems interested, and just when you're about to close the deal they say, "Not now."
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4 Unique Scripts that Close the Deal with a Promising Real Estate Lead
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A Tale of Two Follow-up Plans: Rachel Adams Lee's six-day, 14% lead conversion system (Part 2)
Are you ready to get more persistent as you pursue the sale, but aren't sure exactly how to follow up multiple times without coming off as a huge pest? Last week, we shared lead expert Travis Robertson's aggressive two-week follow-up plan. His approach isn't for the faint of heart, so we also wanted to share a six-day, six-step system from Rachel Adams Lee, the CEO and Founder of Rachel Adams Real Estate Group in Roseville, California. Rachel Adams Lee's Two-Day, Six-Step Conversion Plan
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A Tale of Two Follow-up Plans: Travis Robertson's aggressive, two-week system (Part 1)
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How to Prevent Your Leads from Ghosting on You
Ghosting is when someone stops responding to your communications without explaining why. And while it's usually used within the context of dating, it's also becoming a tried-and-true tactic in sales and lead conversion settings. While it's true that your leads don't really owe you anything, it's always frustrating to lose contact with someone you thought was prepping to work with you. Below are three ways to engage a too-quiet lead when you think they may be ghosting on you. 1. Give them a clear path to action
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Decoding The Conversion Code for Real Estate Agents
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How to Get into Your Leads' Phone Contacts (and Stay There)
Ever had a great initial chat with a potential new client, but left feeling unsure if you'd ever hear from them again? If you're not sure how to follow up after a promising appointment or impromptu meeting, follow these three quick tactics to ensure you stay on their radar. Tactic #1: The right-then thank you note First, don't leave the parking lot until you've begun your planned outreach. Keep a stack of thank you notes or other personal stationery in your glove compartment or in a small storage container. Get in the habit of writing a quick thank-you note in the car every time you leave a meeting with a potential new client. Keep stamps on hand and deliver the thank you note to the first mailbox or post office you see as you drive away. While it isn't the most efficient method of communicating your gratitude, a handwritten note still goes a long way when it comes to attempting to land a new client. And because our other two tactics are immediate, text-related follow-ups, you'll also guarantee that your contact thinks of you 1-2 days after you've met in person (right as they may have otherwise forgotten about you).
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Is Voicemail Dead? When to Leave a Message, When to Cut and Run
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Heat Up Cold Leads this Summer
Do you have a list of hot leads that went cold over the winter? Now that summer is here and people are thinking about moving again, this is the perfect time to heat those old leads back up. If you want to be a successful agent, you must be persistent about reaching out and connecting with your prospects regularly. Letting leads go "cold" costs your business time and money which shouldn't be wasted, so now it is time to follow up! However, you can't simply reach out to an old lead and ask them if they're ready to buy. Your strategy needs to be a little more polished than that and with just a few tips, you will be ready to reconnect with old leads.
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Can you send engaging, automatic lead responses without sounding like a robot?
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Earn More Income by Creating a Virtual Team
Are you struggling to keep up with all the business coming your way? Or are you getting leads or referrals for potential clients that are outside your area of specialization? Then it may be time to switch up your business model. Joining a team or bringing on a partner to handle the clients you can't serve is a common strategy for overwhelmed agents. But if you enjoy working independently, or just aren't ready for the adjustments that come with joining a team, there's another tactic you can take, courtesy of nationwide referral service ReferralExchange. Creating a Virtual Buyer/Seller Team with ReferralExchange
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Have Lots of Real Estate Leads? Don't Piss Them Off
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I’ve Got This List of Homeowners that Responded to My Marketing. Now What?
One of my favorite phone calls to get from Realtors® is when they tell us that they are getting a bunch of responses to the capture marketing campaigns we are doing for them in their farm area, or the Facebook digital farming campaigns we're executing. One of the least favorite things I hear from our clients is when they ask us, “Okay, so I have these responses from homeowners. Now what do I do?” So for those of you that are stuck in this same conundrum, today I'll share two easy ways you can follow up with people that are responding to your postcard farming or Facebook digital marketing campaigns to help cultivate the lead and turn them from prospective lead into actual client.
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Leads Are People, Too: 4 Ways to Persist without Turning People Off
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Identify and Engage Warm Seller Prospects Using Intel and Tools You Already Own
The realtor.com® Results Series team has been on the road sharing our top 10 tips for drawing in and converting seller leads. And now, we're ready to share them online with you! For the next few weeks, tune into the Results Series blog to learn how we recommend you engage and convert sellers this spring and summer. So far we've covered: How to become an online video expert How to write compelling, seller-focused calls to action How to write a 9-word email to cold prospects Today, we'll focus on engaging warm seller prospects with real information they want, and should have, as they make the decision to sell this year. Identifying warm seller prospects from your database If you have an automated CMA tool, like Market Snapshot®, that helps you offer free market reports and one-to-one housing values, be sure to dig into the product analytics to determine who is opening your CMAs or market reports with the most frequency. Anyone who has opened a Market Snapshot®, market reports or other CMAs within the last three months will comprise your main list of warm seller prospects, and you should begin engaging them as though they are truly preparing to sell this year.
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Seller Lead Strategy #3: Check in with cold seller prospects in seconds — and get a response!
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How to Convert More Leads the Right Way
Are you converting enough leads? It's no secret that your business relies on lead conversion. Watch as real estate coach Tom Ferry reveals the ultimate follow-up campaign. Learn his secret at the 2:44-minute mark.
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5 Tips to Convert and Close More Real Estate Leads
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3 Tips You Need to Convert Every Seller Lead (No Matter Their Objection)
Now that you have a full pipeline of seller leads, it's time to win their business! How do you convert even the trickiest of leads? As shown in our most recent listings webinar, Curaytor founder and best-selling author Chris Smith has you covered. 1. Do you have STS? To get more conversions, Chris believes any agent can leverage one easy acronym — STS — which stands for: Speed Tenacity Scripts In short, if you can be fast, tenacious and know what you're going to say before you say it, you'll be light years ahead of other agents in your area. Let's talk about Speed first. Speed Chris starts by reminding us of a survey that showed if you follow up with a new seller lead within five minutes, compared to even 30 minutes later, you have a 100x better chance at converting. "In other words, you don't have an hour or a day. You have a minute or two. Find a way to automate emails and text messages when you get a lead. Your job is to then pick up the phone to close the automated gap." Sometimes lead follow-up feels like this. (via GIPHY)
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4 Ways Your CRM Can Take Lead Conversion to the Next Level
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How to Convert Online Leads Into Sales
From "Hello" to Closed The prevalence of online lead generation is certainly good news for real estate agents, but a lead is really just the start of something bigger. Converting those leads into satisfied customers is the real prize. While online leads share many similarities with leads from traditional sources, there are also a few key differences. Understanding those differences will help you make the most of your valuable prospecting time, maximize the return on your lead generation budget, and earn plenty of new real estate business in the process. Tips for Converting Online Real Estate Leads Follow Up Fast – It may be cliché to say "strike while the iron is hot," but in this case the cliché is spot on. The longer you wait to establish direct contact with an online lead, the lower your chances are of converting them. Keep track of the tools that you use for lead generation, and make it a point to follow up with any leads as quickly as you can. Set aside time each day to check and follow up on leads. Consider the Source – There are a ton of different platforms for online lead generation marketing and looking at where a lead comes from can help you determine the best way to reply. If a person sends you specific contact information, then you've already got the best way to follow up. If they just drop you a quick "hello" note on Facebook, then by all means follow up on their social channel of choice. Basically, you want to make it as easy as possible to connect.
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Consumers Want It Now: Leverage Voicemail and Email Autoresponders to Convert More Leads
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Homes Portal Jumps Into Responding to Consumers
The top online real estate search destination Homes.com recently announced a new lead conversion tool that solves one of the industry's most puzzling weaknesses—timely consumer responsiveness. More than half of real estate consumers consider response time before selecting their agent. Yet, research by WAV Group indicates that 48 percent of buyers never receive a response and those that do wait an average of 15.5 hours. The Instant Response Technology (IRT) by Homes.com, comprised of a fresh Lead Concierge service and a location-based application called TalkNow, aims to boost REALTORS' ability to successfully capture those leads by enabling faster direct communication with online leads. Zillow has been doing this for a number of years now. The Lead Concierge service saves REALTORS' valuable time by pre-qualifying online leads before transferring them directly to the agent. Experienced call center assistants answer initial inquiries from prospects and vet their home-buying readiness by eliciting information such as whether they already have agent representation or financing. Qualified leads, or those that do not have a REALTOR and are poised to buy soon, are immediately connected to an agent or broker. Leads that are less time-sensitive are forwarded to the REALTOR's online dashboard for later follow-up. "In effect, we're providing real estate agents and brokers with a personal assistant to help them never miss a call," says Homes.com President David Mele. "No one can always be available; if they're actively engaged with a client, they can't stop to answer a call or respond to a text. Homes.com Lead Concierge will perform that service for them, and more importantly, will help qualify and prioritize leads."
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Growing and Maintaining Your Pipeline: 6 Do’s and Don’ts
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5 Things an Agent Should Never Say to Leads
Do you ever look back on a conversation and wish you had said something differently? It happens to the best of us. When you're communicating with real estate leads and past clients, it can be challenging to handle every conversation perfectly. But being aware of what you're saying (or not saying) can help you begin to have conversations that lead to more leads, more clients, and more commissions! Here are five things a Realtor should never say to leads, and what you should say instead. Don't say: "Have we worked together before?" Do say: "How have you been enjoying your home on Winding Way these past few years? Are you looking for something in the same neighborhood?" Recalling details from past clients is crucial for making them feel valued, and putting them at ease. Before returning a phone call or email from a lead or past client, check your CRM for any notes you might have made about them in the past. No one can remember details about everyone they meet, especially a busy Realtor, so use your CRM to store important details that can help you set the tone for a successful conversation. Naturally work comments into the conversation that show your lead or past client that you remember details that they've shared with you.
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Online Leads Don't Suck. Your Conversion Rates Do. (11/9)
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4 Real Estate Coaches Share How to Convert an Internet Lead via Phone
The strategies you use to successfully convert leads are a big factor in your level of productivity. As we are able to find leads through an increasing number of channels, it can be challenging to identify the best ways to move toward conversion. Taking advantage of the opportunities that come via the Internet can require some new ways of thinking, and creative combinations of tools that you might not have tried before. One traditional yet effective way to move an online inquiry into the pipeline is to make contact by phone. Following up is critical, and it's amazing how frequently initial contacts are ignored. For example, the WAV Group measured lead responsiveness from a sample of 384 different brokers across 11 states. Researchers inquired about online listings and recorded the data on responses by agents. In their experience: 48% of buyer inquiries were NEVER responded to Average number of call back attempts after the initial contact was 1.5 The average number of email contact attempts was 2.07 Average response time was 917 minutes (or 15.29 hours) So, strategy number one: RESPOND. Beyond that, many industry coaches recommend using the phone to convert these online leads. Here's a roundup of wisdom on the subject.
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Transform Your Internet Leads into Clients, Part 2: Make a Transformation
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Get More Clients With This Million-Dollar Lead Conversion Plan (9/28)
Wednesday, September 28, 2016 at 10:00 AM PDT Join us for this live webinar event to learn about the effective lead conversion plan of industry veterans Dan and Tempe Perreira. This husband and wife team use their plan to consistently produce four to five million dollars in sales annually from just 40 leads a month. From the initial response to new leads to getting them to respond and become your clients, you'll learn about the strategies and systems involved in the Perreiras' million-dollar lead conversion plan. Register now!
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Transform Your Internet Leads Into Clients, Part 1: Create a Connection
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Should Agents Use Their Lead Routing Email Address in MLS?
Real estate agents have a crazy number of email addresses. They have their personal email address at aol.com, their vanity email at MyAgentWebsite.com, their corporate email address at MyBrokerEmail.com and, of course, that mysterious lead routing email address. Lead routing email addresses are pretty common in real estate. Perhaps the most common is the email address assigned to every agent member of the REALOGY franchise group. It reads something like 8789398976293578(at)leadrouter.com. The benefit of each agent's LeadRouter® email address is that it follows business rules and provides certain alerts. An example of business rules would be a use case whereby a team would all get the notification of the email. This is especially important in terms of response time. With LeadRouter, agents may receive a text message or other alert when an inquiry comes in. The is a particularly valuable alert in terms of managing responsiveness. Another key feature of using a lead routing email address is that inquiries are naturally added to an agent's CRM solution. From there, the agent can assign an appropriate response and track that response in either the lead routing system or assign tasks or drip campaigns, or whatever might be the right action. Surely, even inquiries from other agents or notifications from the MLS would be well served from an attention to rapid response or follow up plans.
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Are you tired of losing clients to the competition? (9/13 and 9/15)
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From Cold to Sold: How to Get Leads to Respond (9/7)
Wednesday, September 7, 2016 at 10:00 AM PDT You may have HOT leads hiding in your database! Join us for Power Hour to learn how to quickly find dormant leads in your system and unique strategies to get them to engage with you. Plus, take away scripts from top agents proven to generate a response. Your next sale may be right at your fingertips, join us to learn how! Join the webinar to learn: Tips and scripts that get results How to effectively target newsletters and mailings How getting out of your comfort zone can boost your business Register now!
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A Better Way to Capture Seller Leads (8/23)
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Converting Hot Leads: An Email Campaign for Real Estate Agents
You've got several clients on the verge of making a big purchase, their new home, but you're worried they need that extra push or help along the way. Most real estate agents or those in sales will know the value of a good drip campaign or nurturing their clients through the sales process. Your end game is for your clients to convert and buy that house or to use your services to sell their home, but you also want to provide value throughout that entire process. This allows you to build up some much needed trust between you and your clients and it certainly makes you memorable, the best way to gain those crucial referrals down the road. Some of the most important things consumers and clients are looking for when it comes to trust are expertise, awareness, and relevance. All three of these are items you can provide your clients by getting your hot leads on a nurture campaign that will convert them to loyal clients. Start sending this drip campaign for Realtors and agents: When 83% of consumers trust brands that offer them resources and help throughout the sales cycle, it's a no-brainer that you, as a real estate agent, should be doing the same thing. After all, your clients are trusting you with one of the biggest purchases they'll ever be making in their lives, you'll want them to feel as helped through the process as they possibly can be. Unfortunately, you don't always have time to hold the hands of each and every client as they go through the home buying process. But that's where the automation of a nurture campaign comes in. No, there's no need for you to lose your personality or forgo the relationships you've built up. If anything, automating a nurture campaign is a great way to augment those relationships by giving your clients some added value, and give you some more time to spend with them in person.
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Are you tired of losing clients to the competition? (8/2 and 8/4)
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What's the Magic Number for Online Lead Conversion?
We already know that today's consumers are looking for information online. This means they expect to quickly find the information they're looking for whether it's on their laptop, smartphone, or tablet. Making sure that you're available to connect with consumers online is critical to ensuring the growth and success of your business. However, all real estate professionals can relate to the phenomenon among today's consumers to submit an online lead form or information request and then be unresponsive to your attempts at follow up. While this can be frustrating, one of the most important things to remember is that when it comes to online leads, persistence pays off. Contacting an online lead just once is one of the biggest mistakes that real estate professionals can make. In fact, the chances that you'll make contact on the first call are slim. A study by InsideSales.com found that the odds of making contact improve by 90% after six times. While six attempts at contact may seem like a lot of work, it can make a huge difference in your business.
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How to Follow-up with Buyer and Seller Leads the RIGHT Way
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Are You Chasing Leads in Real Estate or Cultivating Clients?
Are you chasing leads in real estate? Do you focus your time chasing after that phone call, email, text or private message from someone you don't even know or who doesn't know you or even appreciate if you have expertise in the market? With the growth of real estate portals and social platforms, the past decade has brought a shift in mindset among many in the real estate industry. Agents think that if they get some stranger to go look at a property because they contacted you about a listing in a zip code you "bought" on a portal, they can sell somebody something. This is lead chasing. After years of fumbling around in the digital world, I now can distinguish between cultivating a client and chasing leads. Personally, I prefer to have a potential lead contact me from something she read in my biography, or presentation of my listings online, or an article I have written or been quoted in. My favorite source of business is a referral from another agent or a past client. Regardless of how that contact is generated, cultivating a client comes full circle via the digital world.
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Easy Ways to Find More Leads Today and Build Your Database
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Are you tired of losing clients to the competition? (7/12 and 7/14)
July 12 and 14, 2016 at 2:30 PM PDT Today's consumers are flocking to third party sites for visually appealing listing alerts. But what they don't know is that the data is bad and they're being sold to the highest bidder as a lead. With Cloud Streams, you can compete with those sites and keep your clients from straying! Cloud Streams is quickly becoming the leading alert and collaboration tool nationwide. Keep your clients close with Cloud Streams. The topics we'll cover include: Cloud Streams setup Overview of the Cloud Streams user interface and agent dashboard How to create a stream for your client How to have your client create their own stream How to comment and discus properties within a stream Register now!
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Accelerate Your Income with Simple Conversion Strategies (7/14)
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How to Score and Sort Your Online Leads for More Sales
When it comes to online leads in real estate, I hear some version of this sentiment all the time: online leads aren't worth the money or effort... "They are a waste of time..." "They don't want to hear from me..." "They're never ready to act..." However, studies show that the vast majority of online leads are simply very early in the home buying or selling process. They are starting to look at homes, explore their options, or begin their research. So there's definitely some truth to the feeling that they don't want to talk to you... yet! To make the most of online leads, you need a system for scoring leads and following up with them until they're ready to buy. Scoring leads simply means identifying a lead's interest, their readiness to act, and the amount of time and energy it takes you to acquire that lead and turn that lead into client. By scoring and sorting leads, you can make sure you follow-up with each lead based on where they are in the buying or selling process. For those rare leads ready to act now, you can actively try to set up an appointment. For those further out, you can follow up over time with an email sequence that delivers targeted, relevant information. Don't worry–scoring online leads is easy. We use a simple method for evaluating all the online leads that come into our system. Generally, leads fall into one of three "quality" categories.
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The NEW, Groundbreaking SEE Strategy (7/6)
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6 Powerful Form Builders for Creating a Lead Capture System
Recently we published an article titled, Conversion is Key for This Open House Expert, which detailed a story from San Francisco-based agent Nicole Nicolay. Nicole uses open houses as an opportunity to convert market watchers, tire kickers, and fence sitters into clients. In that article, she shared her proven technique for collecting contact information at open houses. Nicole explained that she quickly learned that many people write like doctors when you ask them to write their email addresses. Her fix was to digitally capture contact information by way of a landing page off her website. In response, we had a number of agents ask for a follow up post showing how they could create a similar system. Here's how: It starts with the landing page A landing page is a single page located on your website that highlights a single topic. Many of the most successful landing pages lead with a bold, eye-catching image, laser-focused headline and clear call-to-action. To enhance your credibility, consider including social proof or testimonials confirming the value of your offer. Form Creation Tools Your landing page will need a form to capture the prospect's request and contact information. There are a variety of form creation tools available on the market, and many have free, low volume options. Here are a few of our favorites: 1. Gravity Forms The leading WordPress plugin for creating forms, and the system utilized by Nicole Nicolay, Gravity Forms builds your lead capture system by simply dragging fields into place. Use the conditional logic to show or hide fields, sections, pages or even the submit button based on user selections. Gravity Forms comes with a onetime cost of $39.00.
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Are you tired of losing clients to the competition? (6/21 and 6/23)
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How to Identify and Nurture More Warm Leads
Agents and brokers can spend hundreds or even thousands of dollars a month on online leads. Some of these leads pan out, but the vast majority are either cold to begin with, or lukewarm at best. However, that doesn't mean these leads have no value. Just because they may not be ready to buy today doesn't mean they won't be ready next month or six months down the line. For agents, the key is nurturing those cold leads and being able to identify when they're ready to buy. So how does one tell when a consumer is ready to jump into the market? The trick is to monitor how they interact with your drip marketing emails and how they behave on your website, your property search app, and other similar tools. Today, we're going to look at a few "tells" that signal that your lead may be ready to make the jump to client in the near future. How to Tell When a Lead is Warming Up First things first: to be able to monitor your leads, they must be signed up for your drip emails, or be registered users of your website, mobile app, or other tool. For drip campaigns, this can be as simple as importing your contacts into your CRM or drip marketing platform. Some solutions, like Listingbook, who we'll be using as an example later in this article, make importing contacts and assigning them to nurture campaigns easy. For website and mobile users, consumers will need to sign-up of their own volition. You can, however, encourage them to do this via your nurture campaigns!
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The NEW, Groundbreaking SEE Strategy (6/6)
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Are you tired of losing clients to the competition? (6/10 and 6/12)
June 10 and 12, 2016 at 2:30 PM PDT Today's consumers are flocking to third party sites for visually appealing listing alerts. But what they don't know is that the data is bad and they're being sold to the highest bidder as a lead. With Cloud Streams, you can compete with those sites and keep your clients from straying! Cloud Streams is quickly becoming the leading alert and collaboration tool nationwide. Keep your clients close with Cloud Streams. The topics we'll cover include: Cloud Streams setup Overview of the Cloud Streams user interface and agent dashboard How to create a stream for your client How to have your client create their own stream How to comment and discus properties within a stream Register now!
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