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Building an Engaged Email Marketing List
What's in a list? Ideally, as many subscribers as possible! Your email list should be one of your most valuable marketing assets as a real estate agent, allowing you to stay in touch, share your expertise, build strong relationships with your subscribers, and generate leads. Almost everyone has an email address and most people check their email multiple times per day, which means that email is a direct line to your audience. Whether you're building an email list from scratch or looking to extract more value from your existing list, there's plenty you can do right now to help your email marketing create customers for life. Take your email marketing to the next level with our guide to building an engaged email list for real estate agents.
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Email Marketing Makes Customers for Life
Email marketing is, without a doubt, one of the biggest keys to success for real estate agents. When you meet someone, they may not be ready to immediately use your services. They may be considering buying or selling a home, but need months before they'll take action. Often, that means your potential business slips away. Email marketing helps to keep that from happening.
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Real Estate Pipeline Management: 6 Tips to Manage Your Pipeline
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Email Marketing Dos and Don'ts
Studies show that Americans check their email up to 15 times per day, making email one of the most effective marketing channels for staying top-of-mind with existing clients and for reaching new clients. It's important to remember, however, that with a large number of emails hitting inboxes each day, the quality and usefulness of your emails will determine whether it's clicked on and read or sent directly to the spam folder. Here are some important dos and don'ts for creating emails that get read and remembered.
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Reducing Objections and Real Estate Buyers Remorse Before Showings
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5 Tips to Get Your Emails Read
Email marketing is a very vital tactic for businesses of all sizes – when executed correctly. In fact, it's actually the preferred way clients want you to communicate with them, with 91 percent of U.S. adults suggesting they would like to receive emails from companies they do business with. While it's a highly effective and low-cost marketing solution, many people keep making the same mistakes.
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10 Real Estate Email Subject Lines and Why They Work
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If You Are Not Generating Massive Sales from Your Email List, Try This
The riches are in the niches. Someone famous said that, and people repeat it all the time because it rhymes and it's true. Now more than ever, your ability to segment your market and deliver meaningful messages will determine the level of your success. Most people interpret this to mean that you can only serve a small segment of the market and ignore everyone else. But really, I think you can serve all the people in your database--you just need to be able to give them each what they find valuable.
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How to Create and Effectively Use Email Lists to Grow Your Business
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[Best of 2018] 50 Words Real Estate Agents Should NOT Use in Email Subject Lines
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in January and is #3 in our countdown. See #4 here. In the world of email marketing, subject lines are a tricky one. There have been countless studies conducted across a wide range of industries to find out which subject lines are most effective. Our opinion? Spend the energy learning what NOT to do in regards to email subject lines, rather than staying on top of the latest research and trends. ​With that said, we prepared 50 examples of subject lines, words and phrases for real estate agents that have proven to be ineffective over the last decade of email marketing. Just check out your spam folder in your current inbox and you'll see what we're talking about. There will be good examples of bad subject lines in there that get caught by your spam filter. It's our job to keep you informed, so here are the top 50 subject lines, words and phrases you should avoid, so that your email does not get sent straight to the spam folder without a "get out of jail free" card. Let's get started!
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3 Unexpected Uses of Email Marketing
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5 Rules for Real Estate Drip Email Campaigns
Drip email campaigns are one of the most powerful tools in a real estate agent's toolkit. These handy marketing emails help you stay in touch with your prospects and past clients on a regular basis while the automation component saves you a lot of time and energy. Sending out a well-timed relevant email message is a powerful way to remind your real estate prospects of who you are and how you can help them. The messages establish you as a leader in all things related to home ownership and they ensure that your entire database has easy access your contact information. Whether you're just getting started with drip email marketing or you've been using the technique already, here are some do's and don'ts to make sure your real estate business gets the most out of this terrific marketing tool.
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4 Tips for Creating a Branded Email Template
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4 Email Marketing Truths to Boost Your Lead Conversion (and How to Do It)
When it comes to online marketing, aside from social media, email marketing is one of the most effective ways to boost lead conversion. With modern email marketing tools, creating effective emails has never been easier. But first, let's take a deeper look at four email marketing truths to boost your lead conversion and how to do it.
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4 Steps for Creating an Email Drip Campaign that Will Make It Rain
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Don't Alienate Leads with the Wrong Drip at the Wrong Time
As a real estate consulting firm, WAV Group constantly tests the effectiveness of business tools used by agents and brokers. Recently, I received a drip marketing piece from an agent that prompted me to UNSUBSCRIBE. Drip marketing is designed to stay in touch with your clients, so they don't forget you when it comes time to transact again. It is automated and designed to touch base in a way that feels sincere and genuine. Great drip marketing systems use tags or groups to put people into a pile to receive the appropriate communications. In this case, I registered to this agent's website at some time in the past. They transferred my contact information over to their drip marketing campaign. Then the agent sent me something that came out of left field:
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How to Inject Creative Life Into Your Emails
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The Free Home Valuation Email Series that Gets the Listing
The offer of a free home valuation is a lead generator, but how do you get the listing from that free home valuation offer? When email and then drip email programs and services came along, businesses took note and loved the marketing power they provided. Drip email became a staple of Internet marketers and real estate agents became big users. Of course, once something becomes so popular, it then often gets abused. A whole lot of drip email is caught by spam filters. Even if it makes it to the inbox, the recipients often just ignore and delete it. You may be offering a free home valuation on your website, as it has proven to be a good lead generation tool. They fill in some information about their home and you do a preliminary CMA and send it to them. At this point you haven't seen the home, nor have you spoken to the homeowner, in most cases. It's a form and a valuation email. What can you do with drip email to move them along a path to giving you their listing? Here is a simple and short three email series to get the job done.
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When It Comes to Email Marketing, It's Not All About the Numbers
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Creating Auto-Responders that Drive Engagement
The Problem: You know what you want to say, and when you want to say it--but you just don't have the time to actually say it! Seriously, who has the time to follow-up immediately with every single newsletter sign-up or market report request when you are out in the field day in and day out? The Solution: Auto-responders! What is an auto-responder, you ask? Essentially, they are personalized email (or text) messages that are triggered by specific actions that your leads and prospects take with your website, landing page, online forms, or another email. Auto-responders are a great way to immediately reach and maintain the attention of a lead, continuing to build relationships even when you can't be at the computer. ​Creating auto-responders doesn't have to be overwhelming. Here are some ideas for auto-responders you can easily implement for lead nurturing. What are you waiting for?
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Why Your Email Drip Marketing Sucks
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Are Digital Ads the New Drip Campaign?
E-mail marketing is a proven, affordable way for real estate agents to earn new and maintain existing relationships. It's not quite as easy as the popular term "drip campaign" suggests it might be, however. Drip campaigns imply that the same message can be left to "drip" into inboxes month after month, sent with the hope that eventually someone either gets annoyed enough to unsubscribe or hopefully, calls to inquire about a listing. In short, the idea that any marketing effort can be run totally hands-free and still pay off represents a rather fundamental misunderstanding of how marketing works. This is why every few months, major consumer brands adjust their message and run new commercials. They test and measure to find out what resonates. Making matters somewhat worse is the growing number of CRMs that automate not just content delivery, but content creative, too. Marketing can indeed be automated and effective. But it can't be left unmonitored, only to eventually drip its way into the SPAM folders of forgotten clients.
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6 Emails Every Real Estate Agent Should Be Sending
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Email Experts' Top 4 Real Estate Email Marketing Tips
Real estate email marketing is free, but you really hope the old saying that "you get what you pay for" isn't the case for your results. You send them out by the hundreds or even thousands, hope they get opened and read, and then you hope that some of them ultimately get to the closing table. What works for real estate email marketing? Here are the top four tips from email marketing experts who know what works.
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6 Emails You Can Use to Stay in Touch with Past Clients
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10 Magic Words to Use in Email Subject Lines
Pulitzer Prize winner Isaac Asimov once stated, "I made up my mind long ago to follow one cardinal rule in all my writing - to be clear." We couldn't agree more when it comes to your email subject lines. No, you don't need to be a Pulitzer Prize winning writer to drive those open rates, but there are a collection of 'magic' words that WILL help your email list grow and keep your clients coming back for more of that sweet, sweet content—and it couldn't be more clear (pun intended).​ So what makes a word 'magical'? It's a word that provokes certain feelings or emotions in your audience, something that drives desire, fulfills need, or solves a problem. The key is not just to KNOW those words, but also understand how you can use them to evoke the response you want from your audience. ​Based on our user engagement and data curated around the web, here's a list of 'magical' words for your email subject lines that drive opens and clicks—and a selection of words that you should NEVER use (if you want to stay out of spam filters):
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10 Real Estate Lead Conversion Emails You'll Want to Send in 2018
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How to Close More Real Estate Deals with Email Marketing
If you're completely new to email marketing, you will probably want to start by sending a monthly email newsletter to your contact list. It's a great way to build your brand, engage with your contacts and establish credibility. Once you have that up-and-running and are seeing the benefits, the next email marketing strategy to consider is called "drip email." A drip email campaign is a series of marketing emails triggered automatically to leads and clients. "Generally speaking, the goal of a drip campaign is to turn a subscriber into a customer. They are absolutely valuable to your marketing efforts," explains Neil Patel, a New York Times Bestselling author and one of the top 10 marketers according to Forbes. We couldn't agree more! Compared to a monthly real estate email newsletter, drip email is more targeted, goal-oriented and designed to help you close more deals. Both are valuable and worthwhile for agents, they just have different purposes. Here are a few things to think about when considering drip email marketing.
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3 Easy Steps to an Email Marketing Strategy that Converts More Leads
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4 Elements of a Real Estate Newsletter
When it comes to the style of your newsletter, there are only four main elements necessary to make sure you're giving your audience exactly what they want and need: Visual appeal Good real estate content Links back to your website and social channels Contact information We have broken down each of these elements below to make it super easy to make sure you are right on track.
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50 Words Real Estate Agents Should NOT Use in Email Subject Lines
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Myths and Realities of the Gmail Promotions Tab
"Why do my emails go to the Gmail Promotions tab?" It's a question all marketers have asked themselves. The long and short of it is—because Gmail sees what you're sending is a type of promotion. Gmail uses some pretty smart algorithms that sniff out emails it thinks have promotional materials, so across the board, email marketing platforms have a higher chance of arriving there. This also means that outside of those algorithms, the only person who has the power to move your email from Promotions to Primary is the owner of that inbox. But is the Promotional tab the mortal enemy of marketers that some people think it is?
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Friday Freebie: The 6 Emails Every Agent Should Be Sending
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How to Capture Leads and Build Great Email Lists
In Part 1 of this series, we covered the basics of building a natural, organic email list. The premise? Building a quality database takes a little time, but the end result will be a group of quality contacts who actually want to receive communication from you and are more likely to do business with you. According to the National Association of Realtors, 94 percent of millennials and 84 percent of baby boomers say they use the internet during the home buying process. In addition, 43 percent of all home searches start online, according to Realtor.com. Having an easy to find online presence in multiple channels is key to driving lead generation opportunities. So, let's dig into some of the different ways you can build online presence and capture leads. Keep in mind, not every one of these ideas may fit your business model, skill-set or budget. There's no "one size fits all" solution, so be sure to pay attention to what is and is not working for you, and adjust your focus and expenditures appropriately.
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Build Your Email Lists... Naturally!
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Make Your Newsletter (More) Awesome: 5 (More) Things You Can Implement Right Now
A few years ago, we put together our 5 best tips for creating a newsletter that absolutely rocked. This year, we want to build on that list and give you five more strategies/tips you can implement today to rock out your newsletter some more. You can check out the original post here, but the five tips boiled down to this: Local content will have the highest engagment. Breaking up the newsletter into bite-sized chunks is more digestible for your readers. Using the data provided in the email reports will help you improve your newsletter content. Subject lines are just as important (if not more) than the body. Video rocks and people respond well to it. A wise entreprenuer by the name of Darren Rowse once said, "Content isn't king. Usefulness is." This is going to be our focus of the next five tips to make your newsletter (more) awesome.
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3 Steps to Increase Impact From Your Real Estate Newsletters
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Real Estate Email Marketing: How to Run Email and Text Drip Campaigns
The secrets of real estate email marketing may seem cryptic and confusing at first. Why are some agents so successful with their email newsletter campaigns when others struggle to get a single open? Is it the time of day? Is it the quality of their email lists? Is it as complex as the right subject lines or is as audacious as learning graphic design and typography? Email marketing is a powerful marketing tool when in the hands of the right marketer. In the hand of the wrong person, it can yield undesirable results. In fact, real estate is the no. 1 offender for email spam and list abuse according to a 2017 study by MailChimp! If you are seeing unexpected results from your real estate email marketing campaigns, or if you want a quick refresher to improve click-thru rates and see better engagement, this is the guide for you.
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The 5 Best Real Estate Newsletter Ideas
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Generating More Email Leads for Your Real Estate Business
Email leads are arguably the most valuable tool you can use to foster client relationships. Obviously, an initial signup indicates that the lead is potentially interested in your services. In addition, the email address provided can also be used to foster long-term relationships through consistent marketing. With that in mind, it's extremely important for all entrepreneurs to continue growing and fostering their subscriber lists. We've outlined a few of the most effective ways to generate more email leads below. Check them out to learn how to start growing your list today. Social Media Often, when people discuss digital marketing, they tend to view email and social media as two separate avenues for lead generation. However, the reality is that social media can often act as a funnel to encourage people to sign up for your email list. There are a few ways that these two tools can be made to work together: Adding a Signup Form: Right now, Facebook is the most effective platform for this, but there are plenty of apps available that will allow you to add a signup form directly to your social media business page. Promoting a Contest or Giveaway: Consumers love free things. Entice them to give you their email by using your social media profiles to advertise a small prize for followers who subscribe to your list. Just make sure to include a strong call to action so your followers know how to properly enter their information. Host a Webinar or Live Event: Platforms like Google+ make it easy for Realtors to connect live with their clients, which can allow consumers to feel a stronger connection to your brand. Use a signup form to have followers register for the event beforehand to collect their emails and promote a sense of exclusivity.
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Tips for Mastering Email Marketing
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Final Touches: How Agents Can Test Their Email Subject Lines
The past two weeks, we've been laser-focused on boosting your email open rate. That means we're going to focus on something you may not spend a lot of time on — your email subject line. Check out these posts for how to write email subject lines that are bound to stand out with your audience: How real estate agents can write better email subject lines (Part 1 of 2) How real estate agents can write better email subject lines (Part 2 of 2) Of course, every email is different and every database is full of unique people with unique motivations — so it's important to go past best practices and measure how well your subject lines perform. Analyzing your email subject lines Prior to sending, consider using a subject line analyzer so you can determine if you are hitting the right notes. While it was technically designed to analyze headlines, not subject lines, the best analyzer we have found is from CoSchedule. The service analyzes your content to ensure it has a balance of common words, uncommon words, emotional words and power words. Below, when we enter in the subject line, "How to do the right thing," it reminds us to add more "power words."
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How Real Estate Agents Can Write Better Email Subject Lines (Part 2 of 2)
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How Real Estate Agents Can Write Better Email Subject Lines
Today, we're laser-focused on boosting your email open rate. That means we're going to focus on something you may not spend a lot of time on — your email subject line. If you tend to write your email subject line right before hitting "send," you could be losing legions of readers who want what's enclosed, but remain unmotivated to click Open. Below are a few Do's and Don'ts that real estate agents can follow as they write out subject lines for their email campaigns. 1. Focus on localization The experts over at MailChimp, a leading email platform, say that using a city name is an even better way to boost your open rate than using the recipient's first or last name. This is excellent news for real estate agents who send out hyperlocal content. If you send out a monthly market update to your sphere, be sure to namecheck your city or market area in the subject line. If you have your contacts divided up by neighborhood, subdivision or any other geographic factor, use those insights to power your subject lines and make them even more granular.
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Friday Freebie: How to Stay in Touch without Boring Your Clients
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5 Key Email Marketing Metrics for Real Estate Pros
Email is a universal means of communication. It allows you to send targeted messaging at the most opportune moment. According to the Radicati Group, there were 4.35 billion email accounts in 2015, a number they've predicted to rise by more than 26% to 5.59 billion by 2019. It's growing in use, easy to use, personable, customizable, effective and, above all, it's measurable. With the varying capabilities of email marketing software, you can easily get a complete picture of how your email campaigns are doing. But what pieces of data give you the most insight into how your emails are actually performing? Below are five of the most important email marketing metrics for real estate professionals to monitor. 1. Spam Score Most email marketing providers will calculate your spam score to optimize campaign delivery. Mail servers use various filters to identify spam – try to avoid these top triggers to make sure your emails are actually being delivered to your audience's inbox: Excessive use of exclamation points!!!! Using different colors, fonts, and/or styles Common spam words and phrases like "FREE" and "Buy now!" USING ALL CAPS
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E-Z Email Marketing Tips for Real Estate Agents
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Why Autumn Is the Perfect Time for Targeted Email Marketing
As a real estate agent, you likely know that email marketing is a great way to stay top-of-mind with clients. It's convenient, keeps lines of communication open, and allows you to pass along valuable information that benefits the client. But did you know that autumn is actually the best time of the year for targeted email marketing for real estate agents? Summer is a time for vacation, adventure, and breaking from the usual routine. In the fall, we get back to our daily lives – and real estate clients get serious about shopping for homes. Ahead, the team at Delta Media Group will explain why that's the case, and how you can take advantage by creating a targeted email marketing campaign of your own. Tis the Season: Why Fall Is an Excellent Time to Buy or Sell a Home As people begin to refocus their attention on home shopping, we tend to see a consistent set of trends in most real estate markets year after year. Sellers are a bit more willing to budge on their asking price, while buyers are eager to close the deal and feel ready to put forth their best offer. Even in a market that is more favorable to sellers, autumn tends to be the time when deals get done. That's why it's the perfect time for targeted email marketing for real estate agents. The targeted part of targeted email marketing is very important to note, and it's ultimately what makes the difference in a successful campaign. The clients and curious shoppers on your email list don't just want to be bombarded with every listing in their area code. They want tips, recommendations, and listings tailored to their needs, not the needs of a generic real estate client.
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Are You Getting the Most from Your Network? Data-Driven Engagement Can Help
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Why Your Real Estate Email Marketing Is Failing
In spite of all the new digital advertising opportunities available, email marketing continues to be the most powerful, cost effective way to generate and nurture real estate leads. In fact, according to a study completed last year by DMA National, email has an average ROI of $38 for every $1 spent! It's clear that email is an effective way to reach your real estate leads and past clients. It's affordable, keeps you top of mind, builds rapport and reminds your contacts of who you are and how to get in touch with you. If your real estate email marketing isn't performing as well as you'd like it to, there is hope! Let's explore a few reasons why your email marketing may be failing. Reason #1: You don't do email marketing. Let's get this one out of the way right off the bat. There are an alarming number of real estate agents who are not leveraging the power of email marketing (or reaping its benefits). Maybe it's on the list of things you just haven't gotten around to yet, but it's time to prioritize this valuable form of communication! According to a marketing study by McKinsey & Company, email is three times more likely to result in lead conversion than social media. Unlike other online marketing methods, email allows a direct-to-client conversation that is easily personalized and customized.
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Converting Hot Leads: An Email Campaign for Real Estate Agents
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Anatomy of a Real Estate Newsletter: How to Create Enticing Emails for Leads
What exactly does a potent and powerful real estate email newsletter look like? What are the core elements needed to continually increase your open and click-through rates and lead conversion numbers? To maximize the value of your real estate email marketing newsletter, it's important to put an equal focus on the value of your content and the structure that can create a great user experience. You may think the structure of your real estate newsletters differs greatly from newsletters sent by professionals and brands in other industries, but in actuality, there are standards that work across industries that you should absolutely implement to effectively engage and nurture your leads. Below, we break down the anatomy of a premier real estate newsletter: from the subject line and header image to the listings featured and footer information. Easy-to-use, responsive templates Few agents know how to build an email newsletter from the ground up. Many use custom-made templates from one of the numerous email marketing resources that exist across the internet. Ideally, the template you go with for your newsletter is responsive — meaning it'll look just as fantastic on iPhones, iPads, Androids, and the like as it would on a desktop PC or laptop — and allows you to easily add in your own copy and different multimedia formats (more on those in a minute). Statistics show email open rates on mobile devices will only continue to rise, so it's imperative to use a platform and template that makes your newsletter stand out from non-responsive emails. You can certainly go all out and build your own email templates from scratch, but given the demands of being a real estate agent, your best bet is to leave it to the experts who can deliver ready-to-go real estate email templates for you, so you can focus on the business tasks that matter.
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6 Unforgivable Real Estate Email Marketing Misconceptions
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New Ways to Find Sellers and Take More Listings (7/7)
Thursday, July 7, 2016 at 4:00 PM PDT Find sellers who are planning on listing their house now, before they are working with other agents so you can take more listings, without cold calling, to keep your pipeline full and production growing all summer and into the fall. Also Learn the Seven Essentials for successfully finding more sellers in your Sphere-Of-Influence (SOI) and how to make your Social Media generate more seller leads. Drive traffic to your website or company web page. See how to be successful finding more sellers even if you are not PC savvy. Register now!
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Four Email Mistakes Real Estate Agents Should Avoid
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5 Tips for Better Email Marketing Copy
An effective email marketer is one part psychologist and part public relations whiz. They know that while email is one of the best ways to stay top-of-mind with prospects and clients, it has to be done right or it will be ignored or, worse, marked as spam. For real estate agents, successful email messages can drive leads, referrals, and repeat business. But how can agents craft emails that "wow" their database? To help you get started, we've rounded up five email copywriting tips that will banish the "blah" from your marketing. 1. Use Y words Make your message all about your customer. (This should be your no. 1 rule in ALL of your marketing!) To do this, replace words like "I" or "We" with "You" or "Your" to shift the focus to your prospect or client. 2. Avoid spam trigger words Use the wrong words in your email marketing and your message could get caught by your recipients' spam filters--and never seen at all. Avoid obvious spam triggers like writing in ALL CAPS, w.e.i.r.d. punctuation, and words such as free, lowest price and mortgage rates. These things are a surefire ticket to your contacts' junk mail folder. Avoid them at all costs!  
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Successful Email Marketing for Real Estate Agents
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Top Online Marketing Trends for Real Estate Pros
How many articles have you read that list the many ways 2016 will be a great year in real estate? Sellers are selling and buyers are buying. But how do you, as the real estate professional, capitalize on said growth? Utilizing the latest and greatest in online marketing technology will definitely help! Provide shareable, interactive content It’s time to take your blogging seriously! No more poorly written or irrelevant posts. Not only is it important to start writing articles about content that your prospects are actually interested in, but you also need to focus on creating content that’s share-worthy. REALTOR®Mag recently offered the following tips to better leverage your blog: Be an amazing storyteller and let your personality shine through your posts Use pictures, infographics, and interactive content to engage readers and grab their attention Be a friend to local businesses by mentioning them in your posts–this benefits you both! Use technology to automatically share your blog posts to various social media sites Incorporate video Video will continue to play a big part in online marketing this year, providing a great visual and helping to make your marketing messages more personal. Target your videos to the audience you would like to reach with a carefully crafted script. According to the National Association of REALTORS® report on “Real Estate in the Digital Age,” 26% of buyers are using online videos sites such as YouTube during the home search. You don’t even have to have fancy equipment. Many of today’s mobile phones take high quality videos. For iPhone users, you can change the quality of your recordings by going to Settings > Photos & Camera and then selecting Record Video to update your video resolution settings.
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Real Estate Email Marketers, Rejoice – Americans Are Email Obsessed!
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5 Post Ideas to Kick Your Blog or Newsletter Into Gear
It's March and the busy spring selling season is quickly approaching. If your blog or business social media profiles have been in hibernation all winter, it's time to give them a nudge. Getting back to posting regularly can be a challenge, so we're making it easy on you. Here are five topic ideas that you can write about for your blog, Facebook page, email newsletter, and more. 1. Top 5 Mistakes Sellers Make About Pricing As an active agent, you likely have plenty of first-hand experience with sellers who have thought that their property was worth much more (or less) that it actually is. Use those experiences to write a post that educates potential sellers on sound pricing strategies. List common mistakes that sellers make and explain how your readers can avoid them. Don't forget to mention that homeowners can't rely on the automated valuations they see on search portals, and explain why. That opens up the opportunity for you to talk about how you price a home and the tools you use, like CMA software or RPR, that help you price properties accurately. 2. Local Spring Break Ideas for Families Spring break's not just for rowdy college kids; K-12 students typically get a week off during the spring, too. That means parents will be looking for ideas for family trips, or for entertaining the kids closer to home. Write up a list of family friendly "getaways" that are a short drive from the area you serve. This post can double as an informative post that attracts the attention of out-of-towners that may potentially be looking to buy or learn more about your area. Not all families have the opportunity to take a spring break vacation together, so, alternatively, you can list local activities or fun daytrip ideas instead.
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New Shift in Email Marketing Strategy
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3 Reasons Why Real Estate Agents Should Use Email Marketing
Email marketing isn’t new, but it remains one of the most important tools a real estate agent can use! In fact, 72% of consumers say that they prefer email as the prime communication method from companies they do business with. 91% of surveyed consumers welcome promotional emails from companies and professionals they know! It’s no wonder that 200 million emails are issued every minute of every day. 73% of businesses say they use email marketing as part of their core advertising and branding strategies. Whether you are already using email as a core of your real estate marketing strategies, or you’re just starting to look at CRMs, there are three big reasons agents should use email marketing: Email marketing allows you to provide informative content to an audience that has willingly opted-in to your messages, or subscribed to your newsletter. Email use is always evolving with new technology. Think about how quickly email adapted to mobile use, while websites had to catch up to being mobile-friendly! In the near future, we will see more videos sent through email. Geo-targeted emails, triggered by mobile location, will deliver information as a customer travels through certain areas. Imagine the potential for real estate email marketing! When emails include compelling subject lines and valuable content, they are opened and read. If your emails are not getting click-through, your tone and message could need improvement. Emails that contain special offers, useful information and locally-relevant topics are more apt to gain notice.
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Choose Them Wisely: How Words Affect Email Open Rates
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How a 375-Unit Super Agent Uses Technology
Kris Lindahl is pictured here on the left with RE/MAX President Jeff Lewis and top producing Nashville agent, Gary Ashton Super agents and real estate teams are changing the dynamics of real estate. RE Technology CEO, Victor Lund, met up with Kris Lindahl from Minnesota to learn about his success and the technology tools that he leverages in his business. In terms of production, Kris Lindahl was doing over 150 units a year with one assistant. He realized that for his business to grow, he needed to develop into a team to support expansion. Today, the Lindahl team just completed a year of 375 transactions supported by 10 people with a total dollar volume of just under 100 million. A primary component of Kris' success is centered on his website domain strategy. He owns some fantastic URLs - MinneapolisRealEstate.com and SaintPaulRealEstate.com. Knowing this does not provide you with much help, but I would suggest that in your market you seek out domain names like "cityname+real+estate+blog.com" or "cityname-real-estate.com" or some other derivative. The takeaway here is that not only is a good domain name a valuable asset for success, but what you put on the domain is also a key ingredient. In Lindahl's case, he is contracting with Real Estate Webmasters for his website. His primary site is KrisLindahl.com. "I generate a lot of leads off of my website, but where it really helps is in listing presentations," says Lindahl. "I explain to sellers that in working with me, they gain access to the largest RE/MAX office in the world – RE/MAX Results, the international reach of REMAX.com – and only with me will they be featured on my popular area websites that are optimized for the way that consumers search."
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Messaging That Drives Lead Conversion
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3 Email Newsletter Topics to Hook Real Estate Prospects
Keeping in touch is one of the most important ways for agents to generate repeat and referral business. Print and eNewsletters are a key way to offer your contacts value, and ensure that they remember your name! Direct mail is an effective marketing tactic for agents. So are email newsletters. If you want your real estate marketing to be as successful as possible, you should be doing both. In fact, 51% of people prefer companies that use a combination of direct mail and email when communicating with them, according to a recent study commissioned by Canada Post. Direct mail is the perfect tactic for reaching past clients. It's an excellent tool to help ensure that they will keep you top-of-mind when it comes to their next real estate transaction or for referrals. Email newsletters are perfect for prospects that you are hoping will turn into clients. Just remember, the messaging in your direct mail to past clients should not be the same as the email newsletters you send to prospective clients. When sending email newsletters, you should be specific and cater your message to your audience. For instance, prospects might not already own a home, and, therefore, they might not be interested in reading about home renovations or how to find and hire a reputable contractor. Here are three email newsletter topics that will help you hook prospects.
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Drip Marketing 101: Put Your Real Estate CRM to Work
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How to Write an Effective Holiday Blast Message
With the holidays right around the corner, what better way to reach out to potential and existing clients than through a holiday-themed blast message? On paper it seems simple enough: Throw some turkey clipart in there, tell em' how much you love pie, and reap the benefits. You then spend the rest of the holiday season wondering why your message didn't lead to any connections. Here's why: Holiday Messages Attack Inboxes Like a Zombie Apocalypse It's no secret: we often get hundreds of holiday emails. Everyone, from insurance agents to that one place that gave us an oil change in 2003, comes out of the woodwork to let us know a holiday is around the corner. And while we're on the whole 'being honest' kick, just admit it: a lot of those emails go unopened, right? That's because the person who sent it to you didn't plan ahead... or at all. What Are You Trying to Accomplish? The purpose of a blast message is to stay top-of-mind, so before you throw a picture of your face on a dancing elf e-card, think about what it is you want your list to do after reading your email. Is this just a fun and friendly message to wish your recipients well, or a strategic marketing message with a call to action? Either way, figure this out before you begin writing – understanding your desired result is the first step.
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3-Part Email Series for IDX Website Leads
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5 Tips to Effectively Automate Your Email Marketing Efforts
You're stuck in traffic on your way to an open house. There's a massive mound of contracts on the seat beside you needing your attention, a showing scheduled for later today, and 3 new leads who won't answer their phones. You don't have time to meticulously sculpt a perfect email marketing message for each new lead right now; what you need is a game plan. Some way to catch these hard to reach leads without squandering your limited time on unresponsive leads over and over again. How about setting up a drip email system? With drip emails, all you have to do is put your lead or client's name and email address into the applicable email group and they'll start getting emails from you automatically. There are some important tips to keep in mind when you write your emails. Create an Engaging Subject Line – When you send out an email, it's a bit like knocking on someone's door; they're probably going to peek through the curtains before they open up. The subject line is a pulled back curtain – it allows your reader to see what you are offering before they open the door. Ask Questions – Are your clients looking for a great deal in your area? Are they interested in learning about great homes in even better school zones? Catch their attention with questions. Don't forget to offer a solution or answer to their questions in your email.
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3 Reasons Your Electronic Marketing Is Making You Look Like a Crazy Person
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Email Marketing: Use Your CRM to Get Relevant and Personal
If you've written off email marketing as being ineffective, you may want to think again. Email is one way you can stay in touch with your real estate database and remain "top of mind," quickly and easily. It's much more cost effective than many other marketing channels, such as direct mail and print advertising, and much of it can be automated. Studies have shown that people 1) want to receive email from individuals and companies they're interested in, 2) use email to share information, and 3) check email every single day. When it comes to email, relevancy and personalization are not only important, they're a must for smart email marketers. Without them, the likelihood of your email marketing goals (such as leads or sales, for example) being reached are slim. In this article, I'll discuss the meaning behind relevancy and personalization, just why they're both so important, and how to leverage your real estate CRM to execute effective email marketing. Email Personalization: Making It "Feel" Like It's Just For Them A personalized email is one where everyone receives an email that's addressed to them. And of course depending on your relationship with your client or prospect, you can choose to address them with a "Dear," a "Hi," or anything else you choose that reflects the nature (or formality) of your relationship. You'll also want to insert the contact's name throughout the body of an email using your CRM's mail merge functionality. That way, it looks and feels like the email was written just for them, when in reality, you may have sent the same email to hundreds of people.
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The 4 Practices EVERY Real Estate Agent Should Be Doing Right Now
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4 Email Series To Deliver Your Market Report
The professionally written emails below are part of a bigger strategy to create effective market reports that will establish you as the local real estate market expert. Here is how they should be used: Email 1 - This email template should be contain an attached PDF Market Report, and will be your introductions as the local real estate market expert. Email 2 - The main intent of this follow up email is to verify if your prospect is an actual quality lead. Email 3 - The third email of this installment will firm you as the market expert and make you the top-of -mind realtor for any real estate needs. Email 4 - This email can be used to send out Monthly Market Reports to your list of leads. You can copy and paste these emails into any email platform you use. Email #1 Title/Subject: Thanks – The [YourMarket] Market Report You Requested is Here Your market report is attached as a PDF file. It is a detailed snapshot of the current [quarter/month], as well as the previous [quarter/month] so you can spot trends. The data in the report comes from our local MLS, Multiple Listing Service, system, and comprises all of the transactions and listings through all member brokerages. It's an accurate and up-to-date resource to help you in understanding the local real estate market and conditions that will influence negotiations between buyers and sellers. I have at my disposal many reports in much greater detail, and I'll be happy to send them to you. Just email me with the information you would like, even from previous years, and I'll generate a report for you. Thanks again, and enjoy crunching the numbers!
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4 Email Series For Open House Buyers
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Agents, Fall Is the Perfect Time for Targeted Email Marketing
With the school year in full swing and summer a distant memory, the start of fall conjures up images of tawny leaves, pumpkins on doorsteps and "sold" signs dotting the neighborhood. Wait...what? It's true: a recent study found that average home prices are almost 3% lower in October, making fall the perfect season for buyers looking to make a deal. So why not make this autumn extraordinarily successful by deploying a targeted email marketing campaign to capitalize on this season of selling? Know Your Market Before you send out any emails, you must first take a moment to analyze the state of your farm and adjust your marketing accordingly. Understanding how the market influences the needs and concerns of your clients will help you better promote your properties. Knowledge of your area will allow you to modify your pitch more effectively and take a more personalized approach. When assessing available properties and possible prospects, it's important to determine whether your buyers or sellers have the upper hand. For sellers sitting on unsold properties, a dip in price may not be enough to discourage a sale. Some clients may be willing to sell for less than their listing price if their property has been on the market for a while, or they are anxious to leverage their equity into another purchase. For buyers in areas where inventory is scarce and home values have remained on a relatively stable upswing, even a slight reduction in price might be enough to persuade them to make an offer.
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5 Simple Ways to Start Your Database
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How to Generate More Real Estate Leads
Consumers now have many options for exploring real estate listings online. To compete in this market and acquire new leads, it's critical to have an effective lead acquisition and nurturing strategy. In this article, we'll review methods for acquiring new real estate leads to help you grow your business. Some of these methods are simple while others will require more planning and follow-through, but they can all help you acquire more leads. We'll talk about best practices for nurturing your leads in a future article. Website Optimization Does your website need an overhaul? An optimized website will engage buyers and sellers and convert more of your visitors to leads. Website optimizations will generally fall into two categories: aesthetics and content. Website Aesthetics Consumers form an opinion about your website in a fraction of a second. The following key points can make a dramatic improvement in how well your site engages consumers: Professional, uncluttered look and feel Quick loading time Friendly user experience with simple navigation Ask your family, friends and colleagues for their honest assessment and make adjustments if needed. Your business depends on it!
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3 Free Drip Marketing Emails to Send To Home Seller Leads
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4 Rules for Conversation Marketing
Think back... over the years, you've probably had millions, if not billions, of conversations. Stop for a moment and realize that some of your most mundane conversations have turned into your most valuable and treasured relationships. Startling, right? For example, I've now spent over twenty years with a woman who once asked me for directions. And speaking of directions, we often have no idea where a social conversation is going at the outset. I'm here to remind you to be open to the possibilities. (I love you, babe!) This can be a challenge because in our professional lives, most of our conversations have a clearly defined purpose. In a business conversation, we have a goal. We need to book an appointment, gain agreement on an issue, or make the sale. When a conversation veers off course, we push it back towards our goals. However, social conversations are largely free from these objectives and by paying attention to what works socially, we can improve our conversation marketing. For example, when attending a cook-out, party or other social event, half the fun comes from engaging with other people. We dive into the banter and repartee of a great exchange solely for the joy of connecting with another human being. Think about the last time you went to spend time with a group of friends. What was your attitude? What were your expectations? What was your approach?
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Write Better Email with the Information Gap
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4 Examples of Automatic Responses for Agents (Yes, You Can Steal These)
If you're setting up emails to automatically follow up with your leads, we want to help. Here are some templates of automatic responses that let your leads know you have their information and you'll be in touch soon: Automatic Response for Property Request Sites like Zillow, Trulia, and Realtor.com: SUBJECT: Thank You Hi there — thank you for requesting property information from me today. Yes, this is an automatic message, and yes, I will be reaching out to you in person soon. Do you prefer that I email, call, or text you? Let me know, and talk soon! Why this message? This message is direct, confirms you've received their request, and prepares your leads for you to communicate further with them — giving you control of the conversation. Automatic Response for Open Houses: SUBJECT: Thank You Hi there — thank you for stopping by my open house! Did you have any unanswered questions about the property or ones like it in the area? I'm going to stay in touch in case you need anything — and you can reach out to me anytime at !phone!. Why this message? It asks an open-ended question that can garner a response, gives them full-freedom to start a conversation with you, and segues into talking about other properties...that maybe you can show them...
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5 Tips on Maintaining a Positive Email Reputation
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Do's and Don'ts of Real Estate Drip Campaigns
Drip email campaigns are one of the most powerful tools in a real estate agent's toolkit. These handy marketing emails help you stay in touch with your prospects and past clients on a regular basis while the automation component saves you a lot of time and energy. Sending out a well-timed relevant email message is a powerful way to remind your real estate prospects of who you are and how you can help them. The messages establish you as a leader in all things related to home ownership and they ensure that your entire database has easy access your contact information. Whether you're just getting started with drip email marketing or you've been using the technique already, here are some do's and don'ts to make sure your real estate business gets the most out of this terrific marketing tool. Do personalize your emails. Wouldn't you rather be called by your name than a generic "hey you"? Good real estate email marking software has the ability to customize the greeting in your drip emails which will make your prospects and past clients more likely to read more. Take advantage of customizable options and greet your reader by name. A little detail like this goes a long way in drip emails. Don't assume one size fits all. Part of the beauty of sending real estate drip emails is that you can share highly relevant information with your past clients and prospects. Since you want your messages to resonate with your audience, assign contacts to a drip email campaign that they can identify with. Are they currently renting? Send them drip emails for renters. Do you expect them to list their home in the next four months? They're a good candidate for a four month high touch buyer prospecting plan.
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Tried-and-True Real Estate Marketing Tools
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Real Estate Newsletter Best Practices
If you're a regular reader of the blog, you know that I often discuss the value of keeping in touch with your real estate leads and past clients. In an industry where business is frequently propelled by repeat and referral business, REALTORS® can't risk losing touch without also losing out on commissions. A survey by the National Association of REALTORS® found that 85% of home sellers would likely use the same agent again or recommend that agent to others. How can they recommend you if they can't recall your name? No wonder keeping in touch is such a crucial piece of the real estate marketing puzzle. Sending out a monthly e-Newsletter is one easy thing that you, as a REALTOR®, can do to stay in touch with prospects and clients on a regular basis. In fact, it should be an important part of your real estate marketing strategy. Some real estate agents get bogged down by believing a monthly newsletter is too complicated or time consuming. The truth is that with the right tools, your monthly newsletter can be easy, automatic and effective. Here are some best practices for your real estate newsletter: Greet Your Reader by Name When you run into someone you know on the street it's likely that you greet them by name. This is a social practice that builds relationship rapport and makes the person feel valued. The same notion applies to your real estate newsletters.
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3 Reasons Every Agent Needs Email Marketing Software
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How to Find Quality Real Estate Leads
Is real estate lead generation one of the primary things on your mind when it comes to your business? If so, you're not alone. Considering the average REALTOR® gets only 12 leads per year, it's no wonder many agents are researching ways to obtain more high quality real estate leads. In this blog post, I'll share some valuable real estate lead generation ideas and examine the tips and tricks for how an agent can get more quality leads. First Things First, What Exactly is a Real Estate Lead? Simply put, a lead is the name and contact information for someone who is potentially a future client. A quality real estate lead is the name and contact information of someone who is eager to move forward and already poised to buy or sell. We also refer to these contacts as "hot leads." A hot real estate lead may have already expressed that they'd like to work with you. This contact likely knows when, where, or why they want to buy or sell, and what their price range is. Ideally, buyers who are hot leads also have financing already pre-approved. Hot leads should be handled professionally and efficiently as they are motivated to make their sale or purchase. They are more promising sales for you as an agent, and are more likely to lead to a commission than a more ambiguous contact.
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What's New with HomeActions?
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Top Tips for New Real Estate Professionals
Embarking on a new career in real estate sales can be both exciting and daunting, can't it? Many rookie agents are often surprised by the demands of the job. From networking and marketing to time management and organization, agents are skilled multi-taskers who keep their eye on the prize – closing sales. Maybe you're just a beginner in the business, or you may be several months into it and trying to build a contact list or hoping to break into a new community. There are helpful ways to fine tune your approach and get the most out of your day. Read on for the top tips to help new real estate agents get established and make sales. Become the real estate community expert It's obvious that your clients rely on you for your real estate expertise. They look to you for guidance, insight and wisdom throughout the process of selling and purchasing homes. But what about when the initial process is over? Will your former clients look to you as an expert in all things home-related? Establishing yourself as a "go-to" resource for former clients is a key way to remain memorable and relevant for their next move or for referring their friends and family to you. Imagine this: the Gonzales family has been in their home for a couple of years and they're loving it. They're finally ready to tackle the backyard project they've been considering and are looking for a landscaping company to take on the task. They aren't keen on blindly searching online. So whom can they go to for a quality referral? Cue you, the real estate expert in the community with connections to several reputable landscapers. This story repeats itself when the Gonzales family is looking for a plumber and interior decorator, and, eventually, when they're looking for a different home to meet the updated needs of their family. By establishing yourself as a well-connected expert in the community, you as a real estate agent, remain 'top of mind' for your former clients. This ongoing relationship leads to repeat customers and more referrals from your happy clients.
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Make the most out of your drip campaigns.
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10 Ways to Build Client Loyalty
You know that the loyalty of your clients can be the factor that determines what kind of year you have in real estate sales. But do you know how much of a difference loyal real estate clients make to your business? Consider this: a 5% increase in your customer retention can increase your profitability by 75% (Bain and Co). In spite of the astounding value in retaining clients, many agents struggle with gaining loyalty that translates into repeat business. The foundation of building loyalty with your real estate clients is in offering them value. Check out this list of 10 ways you can offer value and foster relationships that result in more home sales. 1. Homeowner's Check-Up Primarily intended for the top 20% of your clients who generate consistent referral and repeat business, a homeowner's check-up involves meeting with a client to provide information about their home. This may include a local housing market update, simple inspection of the house, review of the current mortgage, discussion of the client's home goals, and more. It's a strong way to offer ongoing value to your client. 2. Send Monthly Newsletters Relationships are nurtured through communication, so what better way to stay top of mind than to send monthly newsletters to your contacts? Build rapport and establish yourself as a home expert by including relevant information for home owners and a customized message. Many successful agents send the top 20% of their contacts (or their "A list") a mailed newsletter while sending the remaining 80% an email version.
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Ten Real Estate Newsletter Tips
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Email Marketing Best Practices: Tips for Real Estate Agents
Isn't it incredible the way email has changed how REALTORS® can communicate with key contacts such as past clients and hot prospects? The flexibility and convenience is astounding. I can hardly remember what life was like before! The power of email does more than help you keep in touch with your college friends. It's a game-changer when it comes to your real estate marketing strategy, empowering you to grow your business with less effort than ever before. If you're already a savvy Realtor who understands the importance of keeping in touch with your contacts on a regular basis, are you following best practices for real estate email marketing? Read on to learn how to form positive habits and take your strategy from good to great, leading to better relationships and more hot leads. 1. Stay top of mind by keeping in touch frequently Regular emails are one of the easiest and most effective ways to remain relevant to your contacts, including your past clients. Consider this, when a contact is looking for a Realtor to work with, who will be the first person that comes to their mind? Likely the agent who regularly engages with them through timely and thoughtful online communications! How often are you engaging with your contacts by email? Recent research indicates that 1-2 emails per month is the best approach. Less frequently and it's too easy to be forgotten. More frequently and you risk annoying people. The frequency of your email marketing to a specific contact depends on your relationship with that contact, and to what degree you are using other keep in touch methods such as phone calls, meetings, and/or direct mail. For instance, you might have a hot prospect on a weekly drip email nurture campaign, while an "A List" past client only needs a monthly email as you also speak with them frequently on the phone or you might be sending them direct mail. Insider tip: The most efficient way to meet this goal is by using a real estate CRM that enables you to automate your communications and segment your list so that you can customize the frequency of mass emails to each of your lists.
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Real Estate Email Marketing: Deciphering the Data
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How to Write About Politics Without Getting Blasted
As a Realtor, your job is to interpret the real estate market for clients. Should your interpretation include commenting on politicians' attempts to influence and regulate homeownership? Or should you just keep your mouth shut and hope your clients' political yard signs aren't blocking your for sale sign? I believe that when you do it right, talking about politics can position you as an informative commentator. Done wrong, it can alienate your client base. Here's a simple two-question test that tells you which political issues will help improve your reputation and which will cost you customers: Does the issue influence my clients' home value or their ability to buy or sell property? Is NAR's position on the issue one that benefits my clients, too? If you answer "no" to ether question, it's not a good issue for your communications with homeowners. An issue is only appropriate to discuss with clients if it's directly related to real estate. When an issue benefits Realtors but not homeowners, you're wise to avoid the topic, too. If you can answer "yes" to both those questions, the political issue is one you should be talking about to your client base. It benefits them to know about it and it benefits your industry as well.
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How to Win Every Customer with Email Marketing
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5 Tips for Writing the Best Marketing Email
Have you ever sat down at your computer and thought, "I want to write THE BEST marketing email ever"? It's time to stop thinking and start doing, and we're here to help. Based on our own experience gaining phenomenal results for our clients via email — here are 5 useful tips for writing the best marketing email to ever leave your outbox. 1. Short, simple, non-catchy subject lines. The subject line "Weekend Plans" gets a better open rate than "This trick will earn you money" or "Take action now." It also won't end up in the SPAM folder. Read here about the amazing email open rates the Obama Presidential Campaign had with email due to its subject lines. We've been able to achieve between 25% – 30% open rates for our customers using these tactics. 2. Write in the 1st person. Unless you're selling something for an amazing deal, the standard marketing techniques won't penetrate your recipients' focus for more than a few seconds before they click "Delete." Email is a personal platform. If you write like a person to a real human being, wanting to connect, more people will read it. 3. Avoid email templates. Latching onto the idea of "Personal" above, when an email looks like marketing template, readers know it means someone wants their money before they even notice what it says. That kind of fancy marketing isn't the best way to market — connecting with human beings and offering something of value is. Without a template, your email looks like a human being wrote the message, personally, to them.
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Four Real Estate Drip Campaigns
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5 Email Marketing Tips Every Agent Needs to Know
An effective email marketer is one part psychologist and part public relations whiz. They know that while email is one of the most best ways to stay top-of-mind with prospects and clients, it has to be done right or it will be ignored or, worse, marked as spam. For real estate agents, successful email messages can drive leads, referrals, and repeat business. To find out what agents can do to craft emails that "wow" their database, we turned to the whizzes at IXACT Contact. They generously shared five email marketing tips from their upcoming webinar, 15 Email Marketing and Copywriting Tips Every Realtor Needs to Know. Now, we're sharing them with you. Here are five email copywriting tips that will banish the "blah" from your marketing. 1. Use "Y" words Make your message all about your customer. (This should be your no. 1 rule in ALL of your marketing!) To do this, replace words like "I" or "We" with "You" or "Your" to shift the focus to your prospect or client. 2. Avoid spam trigger words Use the wrong words in your email marketing and your message could get caught by your recipients' spam filters--and never seen at all. Avoid obvious spam triggers like writing in ALL CAPS, w.e.i.r.d. punctuation, and phrases such as free, lowest price and mortgage rates. These things are a surefire ticket to your contact's junk mail folder. Avoid them at all costs!
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