You are viewing our site as an Agent, Switch Your View:

Agent | Broker     Reset Filters to Default
How to Maintain a Positive Email Reputation
Email marketing is a necessary tool for your business to thrive in today's digital world. With so many companies utilizing email as their go-to communication, it is essential to hold a positive email reputation. What is an email reputation, and how do you make sure you have a positive reputation? Your reputation is a score that service providers assign to you. A higher score means a greater chance for your email to make it to the inbox. How to get that high score is a little more complicated, though. DO Include Email Opt-Ins Offer your leads and clients a double opt-in. A double opt-in is when someone subscribes to your email list, they immediately receive an email from you asking them to confirm their email address. A double opt-in ensures that your email list is comprised of real people and not bots. An opt-in also helps you to narrow down who actually wants to receive your emails and hopefully results in fewer unsubscribes. Personalize Your Emails Include your recipient's name not only in the email body but in the subject line as well. Personalized emails increase the chance of your email being opened and help develop a personal relationship with your recipients, leading to a positive email reputation. Segment Your List Break your list into smaller groups and send different variations of the same email and subject lines. This can help you with your A/B testing to find what content works best for you and your audience. It also increases the chances of your email making it to the inbox rather than getting nabbed by the spam wall. Send Quality Content This one may feel obvious, but when you email your database, make sure you send content they are interested in! Think about your personal inbox. What kind of content do you want to see? Something that applies to you and your interests or arbitrary articles and emails that mean nothing to you? Sending aimless emails to your list will result in lowering your email reputation. Clean Up Your List Be sure to keep your email list updated. If a client unsubscribes, make sure you don't keep sending them emails; otherwise, you risk service providers marking you as spam. Even if you have valid email addresses, you need to be making sure they are all still active users. Continuing to send emails to expired email addresses or just people who don't interact with you results in service providers viewing your emails as spam and marking them as such for all the emails you send out. Make sure your email lists are active and clean, so you don't have to worry about getting stuck in the junk box! DON'T Use Spammy Language Service providers have noted what kind of language spammers typically include in their subject lines and emails. Ensure you aren't using this language in your communication with leads and clients; otherwise, you risk a lower score! It is easy enough to search for lists that explain what words constitute as "spammy," but here are a few to keep in mind for your next email: Opportunity Cheap Investment Lowest Price Loans Incredible Deal Mortgage Home No Obligation Use Excessive Exclamation Points or All Caps in Your Subject Line You may think that multiple exclamation points and ALL CAPS will get your reader's attention, right? Well, THINK AGAIN!!!! Spam walls have picked up on this tactic and rarely allow emails that look like this through and into inboxes. Grab your reader's attention in different ways! Check out some good subject line examples here! Purchase Email Lists Renting or buying email lists is one of the worst things you can do for your email reputation. It doesn't give you a foot in the door; instead, it does quite the opposite. People on these lists don't want to receive anything from you. Chances are, your email will be marked as spam, which will mess up your emails to reliable sources. It is easy enough to grow your email list organically, plus don't you want to be marketing to people interested in working with you? Use social media, landing pages, and other marketing tactics to grow your email list naturally. To view the original article, visit the Wise Agent blog.
MORE >
4 Real Estate Emails that Convert Like Crazy (+Templates!)
In 2021: 122.3 billion spam emails were sent each day. Nearly 85% of all emails sent were spam. 36% of them were advertisements. Considering this, how do the emails that you send out to your leads look? Are you sending out content that provides value and sparks meaningful conversation with your sphere? Or, are your CRM contacts scrolling past them and clicking "delete" without a second thought? The key to successful email campaigns is to share relevant content in an attractive format. These email templates are perfect for catching your audience's attention and prompting them to actually click your links and follow your call-to-action. 1. Introducing Yourself and Your Brand When leads provide you with their contact information and have "signed up" for correspondences with you, the first email should lightly introduce you and your brand. Aim for a concise and organized introduction. Think of this like an e-handshake or digital elevator pitch. The best tone for a Welcome Email is: Casual Helpful Respectful Friendly Knowledgeable Sample Introduction Email: Hi [Name], Thank you for signing up for my email list! This is the best way to receive the latest information regarding listings in your area. We're constantly working with new listings, so you'll be the first to know about fresh opportunities hitting the market. Over the past [X] years, I have helped buyers find their new homes and worked with sellers as they're taking the next steps. As a local myself, I fully understand the unique challenges that buyers and sellers may face in this market — and have cultivated winning strategies to overcome them. Here are a few resources to help answer any questions you may have about buying/selling. # Essential Tips for Buyers in [Year]How to Prepare Your Home Buying Budget# Tips for Choosing the Right Mortgage Have a lovely day, [Your Name] [Your Phone Number] 2. The "I'm Here to Help" Reminder After you've introduced yourself through the Welcome Email, follow up within one week with another email to initiate preliminary steps that build toward a successful conversion. Use this email to stay relevant with your client base and prompt leads to start a conversation about their transaction with you. You want readers to walk away knowing that you are: Available Strategic Dedicated Understanding Creative Sample "I'm Here to Help" Email: Hi [Name], How has your home search been going so far? I hope that you have had time to review the new listings that I've sent to you that match the preferences I have on file. As you continue your search, I'm here to help you — whether it's by providing advice, discussing financing options, or determining what you are looking for in a listing. You can always reach me at (###) ###-####, via email at [email protected], or come by my office! Looking forward to hearing from you, [Your Name] [Your Phone Number]  3. Sharing Client Success Stories When you close on a deal that resembles the needs of your leads, share the information with them. Sending emails with client success stories can get your leads excited about working with you and show them the perks of choosing you as an agent. By sending this email, you want leads to understand that: Client wins are measures of your success. You're interested in their wellbeing, not just the commission split. Sample "Client Success Story" Email: Hi [Name], I hope you're well! I thought of you because I just finalized a transaction that resembled your real estate needs and goals. [Insert client testimonial here] You can click here to read more about the experience that my client had, including the challenges they faced and strategies we used to overcome and ultimately succeed. I hope this story empowers you and gets you excited to pursue your real estate deal. If you'd like to speak more about your specific situation or any updates to your needs as a buyer/seller, I'm ready to talk at any time. Best, [Your Name] [Your Phone Number] Pro Tip: Make sure that you're sending buyer's stories to buyer leads, and seller stories to seller leads. 4. Delivering Creative Content Sharing valuable information is a clickbait way to engage leads. This is your chance to show that you're an expert at the local real estate market, and push leads to your website to access more content! 10 Ideas for Content to Share with Leads: Local Market Updates Small Business Shoutouts Average Days on Market Breakdown Seller Market Versus Buyer Market Explanation Guide for Buying/Selling a Home in the Current Market Local Events Calendar Guide for Seller Renovations New Development Updates Fixer-Upper Average Costs Turning Your Home into the Ultimate Investment If you're working with an email drip campaign, you can save time by planning in advance and access customizable templates. To view the original article, visit the BoomTown blog.
MORE >
The Best Email Subject Lines: 11 Formulas to Use in Real Estate
MORE >
4 Scientifically-Backed Ideas for Getting Leads to Read Your Emails
You may think you've written a great email campaign, and are wondering why your leads aren't responding by the masses. But consider your own personal email reading (or avoiding!) habits. How many emails do you receive in a day? Of those, how many do you actually open? Over 20% of marketing emails never make it to a subscriber's inbox. Nearly 200 billion emails are sent every day worldwide, and 84% are considered spam. 55% of email users admit that they don't open and read messages regularly – whether business or personal. According to a recent study, 41% of all emails are now opened on a mobile device, and 42% of users delete emails that don't display correctly on their mobile phones. Only 11% of email campaigns use responsive design to optimize their email layout. There are a lot of new factors and trends to consider now in the world of email marketing. How do you get leads to actually read your emails? Here are four scientifically-backed strategies to write emails that get opened and read more frequently. 1. Subject Line Your subject line is the first thing your recipients will read, and the first chance you have at engaging them. Forty-seven percent of email recipients open an email based on the subject line. Some best practices we've found for the most enticing subject lines are below: Subject lines with 6 to 10 words deliver the highest open rate. Eight words is an ideal number for a subject line. Subject lines 70 characters and up were found to engage to readers to click-through at a higher rate. Those fewer than 10 characters long had an open rate of 58%. The one area to avoid: the subject line of 60 to 70 characters. The best performing subject lines are quick, to-the-point, and effective. Copyhacker's Joanna Wiebe offers a few basic tips for making email subject lines as engaging as possible: Lead with an action word Include your brand name Avoid spam-trigger words, exclamation points and odd punctuation Avoid being cutesy or clever While these suggestions are a good guideline to get you started, crafting good email copy should not be something you set up once and forget. Test what works for you in your specific market and for your particular audience. Something that works for your clients may not work for someone else. 2. Incorporate Quality Images Just like using clear, quality photos are crucial for a successful listing, good images are important to an engaging email. Images catch a reader's attention better than text does, and can keep people engaged just long enough for them to decide if your message is worth a longer glance. "When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later," says John Medina. However, catching greater attention is only possible if you select good images. Clip art and obvious stock imagery won't cut it. 3. Captivating First Sentence Okay, so the lead has clicked and opened your email. What does your very first sentence say? Aaron Orendorff of Fast Company writes, "Your first line of text, following your recipient's name, is often as far as the reader gets. If the message is short, not packed with nonessential junk, you're more likely to get that reader to venture further." So make your first sentence a good one! Perhaps you can start with a probing question, or mention how the rest of your email can help solve common issues that homebuyers run into. The job of every line in your email is to make people want to read the next line. So don't bore your readers! 4. Make It Scan-Friendly Spritz, a speed-reading company, did some research and found that when most people read, only about 20% of the time is spent processing content, while the remaining 80% is spent moving their eyes around to scan the text. Studies show whether people are reading articles, emails or websites, the predominant user behavior was scanning. Often, users didn't even scan the entire page of content: 35% of the time, readers only skimmed a small part of the screen or glanced at the content. Readers are very likely to skim, so you want them to find what they need quickly. Bullet points, along with other readability features such as numbered lists or bold headlines, are your friend. Help your leads get the most out of your email content! To view the original article, visit the BoomTown blog.
MORE >
How to Inject Creative Life Into Your Emails
MORE >
7 Emails You Need to Send to Real Estate Leads
Consider the emails you're sending to your leads. Would you open them if they appeared in your inbox? More importantly, would you respond or visit a website? Prospects these days have an inbox full of info and offers, most of which they will consider "junk," and delete. This is why you have to follow the best practices to help your email outshine the rest. Readers don't delete emails that interest them. Easy as that. The seven emails below will help you earn your way into their inbox. 1. The Introduction Email We strongly suggest only emailing leads who have opted into communication with you. Otherwise, it can feel like an invasion of personal space. This first email serves as the "welcome mat" for the rest of your email communication. Don't overwhelm with too much information! Instead, quickly and casually introduce yourself and give a short snippet of what you can offer them. Start by asking yourself the questions below: Who are you? Why are you emailing them? What value are you providing to them? Introduction Email Example: Hi Cindy, I noticed you recently registered for e-Alerts on my website. I'm glad you signed up, as this is the quickest way to receive up-to-date information on listings in your area! Our website is refreshed every hour, so you will be the first to know when a home that fits your preferences hits the market. Over the past seven years, I have worked in the area selling homes and helping buyers find the perfect property. Buying a home is an exciting time and I am here to help you navigate through the process. Below I have linked to one of my blog posts about preparing to buy a home and how it is different this year over the others. Read More: How to Prepare Yourself to Buy a Home This Year Have a lovely day, Annie Agent 2. The "Establish Expectations" Email The Welcome Email should go out almost immediately after you receive their information or when they register on your site. The Establish Expectations Email should follow in the next day or two, and will answer the following: How frequently you will be in touch? What action should the lead take? Are you showing your value as an agent? Establish Expectations Email Example: Hi Cindy, I hope your home search is going well! As of now, you are set up to receive emails when your preferred listings come on the market. I'll keep you in the loop with any important market information that may help with your search as well. If you'd like to see a home, please don't hesitate to reach out at (###) ###-####. My door is always open at the office as well! Continue Searching For Homes I'll be in touch, Annie Agent This email reaffirms why you're reaching out, and then follows up with another call-to-action. These are important steps! Here are a few pointers for what you should be accomplishing with each email: Provide a valuable offer of information or service to your lead. Make it easy to take action with a clear link or button. Do NOT make it all about you. This completely defeats the purpose. Remember, you have to EARN your way into their Inbox. Just as any other business or service earns their way into your readership.  3. The Content Email Here is where we engage the lead through valuable information. You can send the Content Email in the form of a regularly scheduled newsletter, or save yourself some time and plug it into an email drip campaign. You want to provide value through content you aggregate or already have on your site. The best option is to combine the two! These emails allow you to establish yourself as the local expert. Consider including any of the following: Local Market Updates Average Days On Market Breakdown Seller Market Versus Buyer Market Explanation How to Buy a Home in the Current Market One of Your Sold Listings (if it is a seller lead) Area Events Calendar New Development Updates Fixer-Upper Average Costs Turning Your Home Into the Ultimate Investment Showcase all of the best content that you're sharing on your website, blog, and social media channels. The goal is to get the lead to interact with you, so it can be useful here to usher them to other channels where you share information. Link to one of your posts or events on Facebook and try to get them to "like" your page. Let them know if you're "going live," or connect them to a blog post through a Twitter or LinkedIn link. If you really want to up your game, sites such as Canva can help you create quick and easy, professional-looking images. People respond to visual stimuli! In the end, put yourself in their shoes: If you opened this email, does the content really add value? Nobody needs fluff. 4. The Testimonial Email Now we're really heading in the right direction. You want to have a nice mix of content emails, and more personal information. At the end of the day, you are trying to get this lead to convert! The testimonial emails really take your marketing email marketing efforts to the next level. Remember, testimonials are an incredibly valuable tool to prove YOU are the right person for the job. However, you don't want it to come across as too "in-your-face." Here are a few pointers for accomplishing that balance. Do: Include recent testimonials. Frame a story around the testimonial. Relate your testimonials to current market updates. Use them as a call to action. (Meaning, include a link to your website where they can read more, or a phone number to speak with you.) Don't: Only include testimonials in the email. Put a seller testimonial in a buyer's email drip campaign. Use an outdated or unrelated testimonial. Place testimonials in the email without any context. Testimonial Email Example: Hi Cindy, I hope you have been able to browse some of the market updates I sent over in my last email. If not, I have a blog post here explaining the current market and how to position yourself as the best buyer in the lot. In this market, it often comes down to negotiations between agents in order to close the deal on a home. And I wanted you to hear a few stories about how I've helped some locals find their perfect properties over the past few months. "Annie worked magic in a market where I never thought I would be able to afford my dream home. She managed the process from start to finish and my family and I could not be happier." -The Jones Family "My home search was full of ups and downs, but Annie never stopped in the search for our home. After helping us sell our current home and find the new place, we could not have asked for a better experience." -Matthew Trice Browse more testimonials on my website here. Starting the search is the first step in finding your perfect property, and I am here to help! Talk soon, Annie Agent 5. The "Get to Know You" Email This email is your opportunity to gather more information about your lead. Up to this point, you may have an email, home search preferences, or a phone number. If you have already spoken, then this email should be more specific to their wants and needs. But if you have not spoken to them yet, use this as your chance to figure out how to customize your value proposition. Try to drive a conversation. These "\Get to Know You emails should be sent within a few weeks of your Welcome email and will also help you to gather specific information about your target audience. According to the Content Marketing Institute: 86% of people skip TV commercials. 44% of direct mail is never opened. 91% of email users have unsubscribed from a company email they previously opted into. Bottom line: let your readers be in control of their content! Get to Know You Email Example: Hi Cindy, I want to make sure I am sending along the right information to help you with your home-buying decisions. In order for me to show you the best homes available, I'd love to speak with you about your home search. My number is (###) ### – #### if you would like to give me a call. If it's easier, you can reach me at this email! The Ten Most Commonly Asked Questions in Home Buying The Homebuyer Checklist: Everything from Pre-approval to Post Purchase Taxes Please don't hesitate to reach out! Annie Agent 6. The Oh So Subtle "I-Haven't-Heard-From-You" Email We are all wired to get excited when someone likes a status on Facebook, or shares your post on Twitter. So when we don't hear back from leads it becomes frustrating fast. Keep in mind you are approaching strangers in very personal space: their inbox. If you have made it this far and they haven't unsubscribed or marked your emails as spam, then they are keeping you around for a reason. This email is your chance to really pique their interest. Consider including any of the following: Invitation or incentive to use at a local event. Reminder of the tools you have available on your site. Inspirational and recent testimonial. Inquiry into whether or not they still want to receive emails or e-alerts. First Example Hi Cindy, I hope all is well with you and you are seeing a few homes that pique your interest on the site. In case anything has changed, you can easily update your preferences in order to receive properties better catered to your search. Please reply to this email if you would like to be removed from e-alerts and I can do that for you! Change Your Preferences Here! Best, Second Example Hi Cindy, I hope all is well with you and you are seeing a few homes that pique your interest on the site. In other news, we will be at the Downtown Carnival Extravaganza this week running a raffle! We'll have an extra t-shirt waiting on you, so feel free to stop by our booth any time. [Insert Event Image Here] Hope to see you there! 7. The "Request-a-Review" Email Also known as the post-deal email, this is your chance to congratulate your client on their closed deal and inquire about a review. Keep in mind after your client either buys or sells their home the emails are not over. You should have a drip campaign ready to go in order to keep your name top of mind for the years to come. Until then though, you need to ask for a review. "Request-a-Review" Email Example: Hi Cindy, Congratulations! I am so excited for you about your home purchase. This is a big deal and you should be extremely proud of yourself for owning your first home. I will drop by a little gift from our company to you later this week, but until then I wanted to ask a quick favor. As you know, it always helps to have a few nice words to share with future clients. And if you would be so kind as to share a few words about your experience via email or online here, that would be wonderful! Let Us Know How We Did Here! And again, don't forget to submit your permanent residence application this month. We will be in touch to remind you when the date comes closer for that as well. Congratulations again! Agent Annie How to Order Your Email Drip Campaigns The number of emails and order of those emails in a drip campaign are specific to your audience. Leads who wanted to buy yesterday should receive emails more frequently, whereas casual browsers should receive at minimum a monthly check-in. No matter the email, always remember our three rules for all communications: Provide value Make it easy to take action Do NOT make it all about you Happy writing! To view the original article, visit the BoomTown blog.
MORE >
How to Create the Perfect Email Address for Real Estate Agents
MORE >
Why Real Estate Agents Should Build an Email List
Being a real estate agent requires that you be social during almost every opportunity you are around people. However, what if you are not around people? What are you to do if there is nobody around? With social media, you can casually converse with your community--but most of them won't be ready to buy or sell. Instead, you must commit to building yourself an email list. These are the reasons real estate agents NEED an email list: Emails Ignore Algorithms The great thing about emails is that there are no complicated formulas that determine whether a person receives your real estate marketing emails or not. They are displayed to users in chronological order, and are only filtered out if they come up as spam. With email, you don't have to worry about catering to an algorithm—instead you can cater to your real estate leads. Social Media Channels Might Fail Do you remember Vine? Or Google+? Or MySpace? Some might even argue that Facebook is not as popular as it used to be, especially with emerging home buying demographics. As platforms become less relevant overtime, you can always count on being future proofed with emails. Emails Can Be Scheduled Ahead of Time If you talk to a prospective homebuyer that is not from the area, you can write a follow-up message to be sent the week before they are in town. Or perhaps you can add them to a drip marketing campaign to send out relevant information that pertains to their home ownership goals. If you really want to go above and beyond, utilizing intelligent software that responds to your leads based on their behavior is the way to go. Emails Can Be More Personal Another advantage that email offers over social media is that you are having a one-on-one conversation with your leads. With social media, you are always broadcasting to a large population of people. This is great to spread the word about your business to thousands of people at a time—but it is not so great at building those personal relationships that are pertinent to having a stranger from the internet trust you. You Control the Experience The reason people go back to Netflix regularly is because they know how to give their customers a good experience. They recommend new movies to their viewers based on their recently viewed and searched for movies. You can do the same thing with email based on the search criteria of your leads. Even better, there are no ads or competitors clamoring for their business. With email, it's more about providing value and building a connection with your leads. To view the original article, visit the Zurple blog.
MORE >
Staying in Touch vs. Spamming Too Much
MORE >
6 Tips for Strong Real Estate Marketing Email Campaigns
Being a successful real estate professional is all about maintaining and growing your client base. Whether you're at an open house, a meeting, a social event or even a dinner party, you know you've got to make your brand known. But how can you possibly nurture relationships with everyone you meet along the way? Email marketing for real estate is the answer. A study conducted by the National Association of REALTORS® about real estate in the digital age showed that 92% of Realtors prefer to communicate with their clients via email, with 93% using it every day. In fact, 63% of real estate email marketing campaigns receive a positive engagement. These are stats we simply can't ignore! Amarki will explore the varieties of email marketing tips real estate agents can use to convert leads, nurture prospects, and earn continued business from past clients. 1. The Actionable Welcome Email Probably the most important email is your "Welcome" email. Your welcome email is a great way to introduce both cold and warm leads to your services and yourself. Your leads may have come from an open house, your website, or, better yet, directly through a referral. Regardless of how you connected, Amarki recommends sending your welcome email after your first contact. Your welcome email will thank subscribers for opting in and give them two critical pieces of information: What kinds of emails to expect from you in the future; and, Why you're the best agent to help them buy or sell their home Your welcome email guarantees to give you a jumpstart on your competition. And, with nearly two million active real estate agents across the U.S., we know there's no time to waste in positioning your brand for success. 2. Use Newsletters to Add Value Your leads and clients want to know that you're the expert. There's no better way to prove this than in an email newsletter packed full of relevant and insightful information. Not only will newsletters highlight your expertise, but they will keep you front of mind when deciding how and with whom to move forward with. Newsletters also keep you connected with your past clients – and as we know happy clients are the best advertisements that money can't buy! A positive impact left on leads and clients with your informative newsletters will increase your chances of conversion. Amarki suggests sharing: Recent or upcoming events New homes listed or sold Open houses Focus on local restaurants and/or businesses Mortgage news and advice You'll be sure to capture their attention and be a resource they'll turn to time and time again. Just remember, your newsletter is a marketing device, so it's okay to softly sell your services, just don't make it the focus of your newsletter. 3. Nurture Your Buyers It's important to make sure you're connecting with potential buyers to keep them updated with the most recent listings in their desired neighborhoods through weekly or more frequent email blasts. Although they may have signed up to receive email alerts from your website, you should also follow up with them personally to see if anything they've seen in the market has caught their eye. As you know, buying a house is a major decision and often requires you to nurture your leads for quite some time before they're ready to take the next step in their buying journey. 4. Captivate Interested Seller with Emails Home buyers are one side of real estate, but we can't forget about the sellers. Amarki noted that 70% of home sellers interview just one agent before signing a contract. That means you have to put your best foot forward and showcase your knowledge and expertise. Sellers want to know what their house is worth and if you're the right person to sell it. It's important that you're able to address both of these concerns via email to prompt them into action. Offering a comparative market analysis of their home and neighborhood will help you to stand out from the crowd and form a meaningful relationship with the seller. Your end goal is to meet your client in person to discuss their needs, so all emails should be leading them to this with a good call to action. 5. Care for Your Past Clients Referrals are another important avenue for growing your real estate business. Real estate referrals can come from current and past clients and from colleagues, friends, family and suppliers. Consider the following: 25% of real estate agents generate more than 50% of their annual business entirely through referrals 88% of buyers claim they would use the same agent or refer them The average real estate agent earns 42% of their business through referrals 82% of ALL real estate transactions are from REFERRALS! You need to plan carefully when marketing to past clients. Instead of sending them current market updates, Amarki recommends including newsletters relevant to them focusing on DIY projects, local events or home and landscaping trends. Sending personalized emails for holidays or the anniversary of their move will let them know you value their relationship beyond just the close. 6. Use Automation Maintaining connections with your leads and clients is critical to move your business forward. Adding an automated email system triggered by customer behaviors, or adding a tool that allows for scheduling, will free up your time to focus on growing your business. Use automation where possible, but always remember, personalization is the key to more conversions and can increase the return on investment of your email marketing campaigns. Bonus Tip: Leveraging a tool like Amarki will keep all your marketing in one place allowing you to create, schedule and deploy all your marketing campaigns in three easy steps! Learn more about Amarki and register for your account by clicking here.
MORE >
You've Got Mail: Inside the Dos and Don'ts of Email Marketing
MORE >
Craft Great Email Subject Lines
Email marketing is essential to real estate success, and its importance is growing. According to the National Association of Realtors, Millennials are now the cohort most likely to be buying a home. A full 73% of those surveyed said that email is their preferred approach for business communication. Social media and text messaging are valuable methods, but email marketing remains the central pillar of relationship management. Real estate agents have learned to love email drip campaigns for two big reasons: Email combines automation with a personal touch to build relationships over weeks or even months You can reach thousands of contacts for pennies a month, giving email $42 ROI for each $1 spent Of all the things to know about email marketing, the best one to focus on is simple: The subject line. Why Email Subject Lines Are So Important You might spend more time on your email subject line than any other aspect of your message. Yes, every part of an email works together to reach your conversion goals. But it all relies on the effectiveness of your email subject line. Experts have found anywhere from 35% to 49% of email recipients open a message based on the subject line alone. Your subject line leads to the click, the read, and ultimately, the site visit. Luckily, you don't have to be Hemingway to craft email subject lines that work. Follow these best practices to get off to a strong start: Use Your Contact's First Name Here's a trick if you're emailing a specific client. Subject lines that include the reader's first name — first name personalization in marketer lingo — are more likely to be opened than those that don't. Just be sure your email list reflects the preferred name the contact uses in day-to-day life. Even if you collect last names, they're not necessary for your email subjects. Keep Subject Lines Short (Usually) About 46% of all emails will be opened on a mobile device, so it's a good idea to keep subject lines short: 5-7 words. When you are more comfortable writing subjects, you can bend this rule: Longer subject lines that trail off into the start of your email text can be enticing: "Bob, check out these homes that match your ..." Use Past Conversations to Your Advantage Your leads and clients will provide plenty of data you can use to write helpful, informative emails. But there are few things more powerful than referencing past conversations and showing insight into your reader's needs and preferences. "Sally, this home reminded me of you" is an exciting subject line – if it is accurate! Use (But Don't Overuse) Urgency Many leads will take months before they jump into a transaction, waiting for the best market conditions to come into focus. But we all know waiting too long is just as bad as jumping in too quickly. "These homes won't last long" or "Best mortgage interest rates in years" are subject lines that put this in perspective. Ask a Question Questions are the most natural way to generate curiosity about your email. They're especially effective when they bring to mind something the reader wants to know but has been afraid to ask: "Do you know what your neighbor's house is worth?" Or prompt a response: "What did you think of [address of recent open house]?" What to Avoid in Email Subject Lines Mass unsubscribes after an email are more likely to be caused by its subject line than any other factor. Scrap any subject line similar to these: "You forgot this" E-commerce brands in particular love "you forgot this" and variants as a way of getting people to return to their abandoned shopping carts. However, advice-centered professionals can be guilty of this one, too. Any subject line that implies a mistake or oversight on the reader's part is unlikely to make the right impression. "My lawyer wants to talk to you" Yes, this is a real subject line from a real drip campaign — the topic turned out to be some deal "so good it should be a crime." It should come as no surprise that even if this achieves a 100% open rate, stark terror is no way to prepare someone for your message. Bait and switch subject lines can lose subscribers fast. "[emoji] [emoji] [emoji]" Practically overnight, all popular email clients became capable of using emojis in subject lines. While some brands are using them to seem more relatable, the latest research suggests the opposite: Emojis "increase negative sentiment" and "do not increase the likelihood of an email being opened." DeltaNET customers harness the power of our all-in-one, AI-driven real estate CRM to automate email communications. Even the most sophisticated campaigns can be launched at the push of a button — and you'll get instant insights on how each email performs. Try it FREE for 30 days. To view the original article, visit the Delta Media Group blog.
MORE >
5 Different Real Estate Emails to Schedule Ahead of Time
MORE >
How One Email Generated $2 Million in New Business in One Day
We love to learn about the nitty gritty details that go into a successful real estate marketing campaign. Our inquiring minds want to know all about what technology the agent used, how they set up their campaigns, the messaging that brought them success, and beyond. That's why we were so excited to hear about Randall Martin, owner of the Martin Group with CB&A Realtors in Greater Houston, who generated $2 million in new business with a single email using a Chirp, a new communication platform from Happy Grasshopper that makes it easy to engage with your sphere via email, text messages, and voicemail. Randall shared the secrets to his success with us in a webinar last fall, and now Happy Grasshopper has bundled that webinar into a FREE Success Kit for RE Technology readers. Click here to get access to all of these goodies: Case study detailing Randall's success with Chirp Webinar recording that shows exactly how Randall uses Chirp to engage his sphere and win more business An example email that Randall sent out with Chirp in September An actual response that Randall's email received A peek at the performance metrics of that email Text and voicemail scripts that you can use ASAP An exclusive offer to get Revaluate, a tool that predicts when your contacts are likely to move, for FREE And more! Get the Success Kit now!
MORE >
The 6 Emails Every Agent Should Be Sending (FREE DOWNLOAD)
MORE >
How to Turn Past Clients Into Repeat Business with Email
Every home a person buys is a snapshot of their needs at a particular time in life. After college or early during their careers, rising professionals buy their first homes. Growing families search for larger houses. Elders downsize to enjoy the spoils of retirement. All in all, a house is doing well if it meets everyone's needs for five to seven years. With that in mind, all sales associates should ask themselves: How will I know when my latest client needs another home?
MORE >
6 Types of Emails Agents Should Leverage
MORE >
Close More Deals with These Email Marketing Tips
If you're completely new to email marketing, you will probably want to start by sending a monthly email newsletter to your contact list. It's a great way to build your brand, engage with your contacts and establish credibility. Once you have that up and running, the next email marketing strategy to consider is called "drip email." A drip email campaign is a series of marketing emails triggered automatically to leads and clients.
MORE >
3 Ways to Become the GO TO Agent in Your Neighborhood without Leaving Your House!
MORE >
6 Ways to Improve your Real Estate Email Marketing
If you're not seeing results with your real estate email marketing, it's time to ask yourself a question. When is the last time you updated your email marketing strategy? To keep your audience interested in your messages, and engaged with your brand, it could be time to shake things up! To help you, we're sharing email marketing tips from Trish Barry of Mastermind Consulting, along with our own suggestions!
MORE >
How to Keep Your Email Marketing Simple
MORE >
[Best of 2019] 10 Real Estate Email Subject Lines and Why They Work
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in April and is #8 in our countdown. See #9 here. The average user sends and receives over 100 emails every day. The odds that they will open every email they receive are slim, especially if they're wary of unknown senders. So, how can you ensure that your audience is opening and reading your carefully crafted emails? The answer lies in the simple, unassuming subject line. While most email subject headlines are less than one or two sentences long, they can spell the difference between a read message and another junk email. About 80 percent of readers never make it past the headline, or in this case, the subject line. Here's how you change that. Here are ten real estate email subject lines to help you master the art of the email.
MORE >
Real Estate Marketing 2020: Special Dates and Themes
MORE >
Building an Engaged Email Marketing List
What's in a list? Ideally, as many subscribers as possible! Your email list should be one of your most valuable marketing assets as a real estate agent, allowing you to stay in touch, share your expertise, build strong relationships with your subscribers, and generate leads. Almost everyone has an email address and most people check their email multiple times per day, which means that email is a direct line to your audience. Whether you're building an email list from scratch or looking to extract more value from your existing list, there's plenty you can do right now to help your email marketing create customers for life. Take your email marketing to the next level with our guide to building an engaged email list for real estate agents.
MORE >
Email Marketing Makes Customers for Life
MORE >
Real Estate Pipeline Management: 6 Tips to Manage Your Pipeline
Ask just about any real estate agent, and they will tell you maintaining and growing client relationships are at the heart of succeeding in today's market. A real estate agent juggles multiple tasks daily. It's essential to find a way to organize your time to concentrate on priorities like finding prospects, converting leads, showing homes, and making sales. It sounds like a lot of heavy lifting, but you really can squeeze all of these things into your day by using an organized, active sales pipeline.
MORE >
Email Marketing Dos and Don'ts
MORE >
Reducing Objections and Real Estate Buyers Remorse Before Showings
At times, working with real estate buyers can be frustrating. This is especially true if they consistently object to homes that meet their stated criteria, or worse, they back out of a purchase contract. You can over-react and try too hard to qualify them before showings, especially if you ask too many questions in online lead generation forms and they simply leave your site. Getting the best and most urgent buyers to the top of your list is important, so how do we do that without losing real estate buyer prospects?
MORE >
5 Tips to Get Your Emails Read
MORE >
10 Real Estate Email Subject Lines and Why They Work
The average user sends and receives over 100 emails every day. The odds that they will open every email they receive are slim, especially if they're wary of unknown senders. So, how can you ensure that your audience is opening and reading your carefully crafted emails? The answer lies in the simple, unassuming subject line. While most email subject headlines are less than one or two sentences long, they can spell the difference between a read message and another junk email. About 80 percent of readers never make it past the headline, or in this case, the subject line. Here's how you change that. Here are ten real estate email subject lines to help you master the art of the email.
MORE >
If You Are Not Generating Massive Sales from Your Email List, Try This
MORE >
How to Create and Effectively Use Email Lists to Grow Your Business
Do you remember when we liked getting email? We liked it so much that Hollywood once made an entire movie about it. In You've Got Mail, the charming and feisty shop owner (played by Meg Ryan) had an email flirtation with the business savvy, but slightly annoying corporate executive (played by Tom Hanks). Each time they heard the addicting ding signifying a new message, they couldn't wait to read it. Remember that feeling? It goes without saying that these days, things may have changed a little bit.
MORE >
[Best of 2018] 50 Words Real Estate Agents Should NOT Use in Email Subject Lines
MORE >
3 Unexpected Uses of Email Marketing
You know that email marketing is a key tool in converting leads and keeping in touch with clients, but you can use it for some unexpected things as well. Good email marketing can and will provide such a myriad of benefits. You shouldn't ignore any of them!
MORE >
5 Rules for Real Estate Drip Email Campaigns
MORE >
4 Tips for Creating a Branded Email Template
According to a study by the Radicati Group, 269 billion emails are sent each day. In real estate, email marketing is one method to nurture leads, whether you met them at an open house or they signed up to your newsletter on your blog. No matter what kind of email you're sending, they have to be opened and read to make an impact on your bottom line. Whether a beginner or expert, we have tips and checklists to help you create simple and responsive designs, find the right template for your message, highlight your call-to-action, and craft a great email signature.
MORE >
4 Email Marketing Truths to Boost Your Lead Conversion (and How to Do It)
MORE >
4 Steps for Creating an Email Drip Campaign that Will Make It Rain
Many real estate customer relationship management (CRM) tools give agents a standard email drip campaign. These campaigns often lack a message that offers any value to the consumer. They also lack a message that resonates with them personally. If you want to create an email drip campaign that offers your potential clients value and demonstrates your knowledge as an industry expert, consider creating your own. Here are four tips to creating an email drip campaign that will fill your potential clients' cup full of information.
MORE >
Don't Alienate Leads with the Wrong Drip at the Wrong Time
MORE >
How to Inject Creative Life Into Your Emails
We all need fresh inspiration from time to time in our lives. Whether it's in our personal lives or our professional responsibilities, sometimes the monotony of routine can start to wear on you. The same goes for a marketing strategy, with email being the one marketing channel that can sometimes feel like a complete hit or miss. Far too often, marketing plans get stuck in a set-it-and-forget-it template and start to grow stagnant – and your ROI starts to suffer. Here are three areas in your email marketing where you can get creative as a real estate agent and inject your personality into how you communicate.
MORE >
The Free Home Valuation Email Series that Gets the Listing
MORE >
When It Comes to Email Marketing, It's Not All About the Numbers
Thousands of contacts do not automatically equate to greater engagement. The best email marketers segment their email lists. Email marketing is a proven driver of relationships for real estate agents. However, many agents send the same message to their entire audience, not taking into account the different types of relationships they have with the inboxes they're filling. When your list contains thousands of people, sending the same content to a long list of addresses can actually render email marketing ineffective. If you're seeing slow open and click-through rates, this may suggest that you're not sending relevant messages, which to many people today meets the very definition of SPAM. This is why the best email marketers choose to segment their audiences. Dividing your database into related categories and sharing content catered to that audience can boost readership and eliminate subscriber churn.
MORE >
Creating Auto-Responders that Drive Engagement
MORE >
Why Your Email Drip Marketing Sucks
As a person that has contact with tons of Realtors, I inadvertently get added to agents' drip marketing email campaigns quite frequently. More often than not, it's a Realtor that I may have had one or two email conversations with. My guess is they have some sort of automated sync agent that is not functioning properly and it puts me on a buyer or seller campaign. While many might find this annoying, I find it a fantastic opportunity. It gives me time to survey what agents are using to cultivate their leads. Sadly, the blunt truth is that most of the campaigns they are using, to put it mildly, suck. I have found that there are some common themes in these campaigns and some things that most agents seem to be missing the mark on. With that in mind, today I'll share with you three reasons why your email drip marketing might suck, and how you can fix it.
MORE >
Are Digital Ads the New Drip Campaign?
MORE >
6 Emails Every Real Estate Agent Should Be Sending
It's no secret that a great real estate agent focuses on building and nurturing relationships with leads, active clients, AND past clients. This can be a daunting task as one's sphere of opportunity increases, and many times relationships begin falling through the cracks. No worries, though—by combining the magic of email marketing and well-thought strategy, even the busiest real estate agent can succeed at keeping in front of their growing audience regularly! If you want to ensure that you are making the most out of your past, present and future clients, here are six top performing emails that you should absolutely be sending:
MORE >
Email Experts' Top 4 Real Estate Email Marketing Tips
MORE >
6 Emails You Can Use to Stay in Touch with Past Clients
One of the biggest mistakes you can make is assuming the life cycle of a lead ends once the home has been bought or sold. Not so! In fact, the life cycle of a lead can extend over a decade when you factor in the average amount of time that a consumer spends researching homes (18 months), the average lead-to-conversion time after raising their hands (13 months), and the average time before a home owner is ready to list again (seven years). The key word here is "cycle," meaning your past clients can become active leads again once they are ready to buy or sell a home years down the road, and the fact that happy past clients are one of your top referral sources. So what do you do to stay top-of-mind with past clients? Here are six emails that we think should be a part of your past client outreach.
MORE >
10 Magic Words to Use in Email Subject Lines
MORE >
10 Real Estate Lead Conversion Emails You'll Want to Send in 2018
You've probably noticed this by now (it is almost 2018, after all), but much of real estate has gone digital. It's no secret that 80 percent of home buyers conduct internet research when considering homes to buy, and 89 percent use the internet to find real estate agents. Millennials will be the largest group of homebuyers (at 34 percent and growing) for 2018 and beyond—and they are a generation who value a tech-savvy agent. These days, documents can be signed virtually, homes can be viewed by video (and, in some cases, through virtual reality), and Realtors are expected to be online where their buyers are. So where should you begin with your real estate lead conversion? Online, of course. I believe you need to start with a strong email marketing strategy. In this digital age, the formal, impersonal letters no longer do the trick. The fastest way to modernize your outreach is to implement anticipated, relevant, timely, personalized email campaigns. To help, here are 10 real estate email templates that will bring your communication into the digital age, for digital buyers. (We've also added character to the subject lines for maximum open and click-through rates!)
MORE >
How to Close More Real Estate Deals with Email Marketing
MORE >
3 Easy Steps to an Email Marketing Strategy that Converts More Leads
Did you know that using the word "video" in an email subject line can boost open rates by 19 percent? That's one handy tip from a free, new guide to email marketing for real estate. Real estate agents are having great success using email marketing to win more listings--but only when they have a strategy and the right digital assets in place. In "3 Steps to Winning More Listings with Email Marketing for Real Estate Agents," you'll learn about the visual assets you'll need for marketing your listings, how to choose the right apps for the job, and tips on strategy. It's a lot of ground to cover, so we're highlighting the basics here (and adding a few tips of our own):
MORE >
4 Elements of a Real Estate Newsletter
MORE >
50 Words Real Estate Agents Should NOT Use in Email Subject Lines
In the world of email marketing, subject lines are a tricky one. There have been countless studies conducted across a wide range of industries to find out which subject lines are most effective. Our opinion? Spend the energy learning what NOT to do in regards to email subject lines, rather than staying on top of the latest research and trends. ​With that said, we prepared 50 examples of subject lines, words and phrases for real estate agents that have proven to be ineffective over the last decade of email marketing. Just check out your spam folder in your current inbox and you'll see what we're talking about. There will be good examples of bad subject lines in there that get caught by your spam filter. It's our job to keep you informed, so here are the top 50 subject lines, words and phrases you should avoid, so that your email does not get sent straight to the spam folder without a "get out of jail free" card. Let's get started!
MORE >
Myths and Realities of the Gmail Promotions Tab
MORE >
Friday Freebie: The 6 Emails Every Agent Should Be Sending
So you've laid out your goals and business plan for 2018, and committed to a course of action. Now it's time to get down to brass tacks and focus on the specifics of what's needed to execute on that plan. While we know that strong communication skills are a must for converting leads and encouraging repeat business, those same skills are also a crucial component of creating effective marketing content. The problem for many Realtors, however, is knowing what solid real estate marketing content looks like. In a recent webinar, real estate speaker Valerie Garcia and Bondilyn Jolly of eMerge teamed up to show agents easy ways for developing, sourcing and sharing great marketing content--especially email. What's more, they offered a "cheat sheet" that you can download today to help you develop marketing email campaigns of your own. Read on to learn more!
MORE >
How to Capture Leads and Build Great Email Lists
MORE >
Build Your Email Lists... Naturally!
It goes without saying: in order for your business to be successful and grow, you must focus on expanding the client base. But many real estate agents are asking, Where do I find new clients? How can I engage more people without spending a ton of money? One approach is to build strong outreach lists for email, direct mail, telephone, and other forms of communication. This is the first article in a four-part series that's designed to help you with building natural, organic lists filled with people who want to hear from you and your business. To get the most out of this series, let's start with basic terms that you'll need to know... What is a natural, organic list?
MORE >
Make Your Newsletter (More) Awesome: 5 (More) Things You Can Implement Right Now
MORE >
3 Steps to Increase Impact From Your Real Estate Newsletters
Real estate newsletters have been around for years, but advancements in technology and the growth of social media has changed the way top agents are staying in touch with their clients. If want to stay competitive in today's market and maximize the impact of your newsletter, read on to find out how you can: Develop an online strategy for delivery and utilization of your newsletter content. Understand WHERE and HOW buyers are finding information about real estate and real estate agents. Streamline your process for creation and distribution of newsletters to save time, effort and money—and increase your RETURN on investment.
MORE >
Real Estate Email Marketing: How to Run Email and Text Drip Campaigns
MORE >
The 5 Best Real Estate Newsletter Ideas
If home buyers and sellers are researching the market on top-rated sites like Zillow, Trulia and Realtor.com, how can you keep them interested in you, your services and your brand? Engaging with your clients through email is a great way to start. Deliver a timely, helpful and informative real estate newsletter with these five key ingredients.
MORE >
Generating More Email Leads for Your Real Estate Business
MORE >
Tips for Mastering Email Marketing
Knowing how and where to invest your marketing budget for the greatest return isn't an easy decision to make. You need to attract new clients, keep in touch with your current ones and nurture your leads – all while building your brand and growing your business. Email marketing is one of the best investments a real estate agent can make. It's a cost-effective, personalized touch point for each of your leads and clients in a place that most people have access to 24/7 – their inbox. The power of email marketing – it shows in the data Email is a more effective way to acquire clients than social media – Emails inspire purchasing three times more than social media. Email marketing yields an estimated 4,300 percent ROI – For every dollar spent, email marketing offers a return of $44. Email marketing is the preferred way clients want you to communicate with them – 91 percent of U.S. adults would like to receive emails from companies they do business with. How to make your email marketing effective While email marketing is a cost-effective, high-impact way to keep in touch with your leads and clients, it isn't as easy as sending out emails now and again to your contacts. From boring subject lines and spelling mistakes, to broken links, and poor timing, it's easy to make marketing email mistakes.
MORE >
Final Touches: How Agents Can Test Their Email Subject Lines
MORE >
How Real Estate Agents Can Write Better Email Subject Lines (Part 2 of 2)
This week, we're laser-focused on boosting your email open rate. That means we're going to focus on something you may not spend a lot of time on — your email subject line. In part one of this series, we shared a few quick tips on why you should use localized terms, emoji and short text to increase your open rate. Today, we want to talk about specific terms you should and shouldn't use within your email subject lines. 1. Don't talk about cost — at all While it may be tempting to use language like "FREE" or "buy" or sell," they can be a big turn-off to people who (likely) already know you're after their business. Be sure to focus on the content and value you're providing them, not the transaction you're after. 2. Ask a question It never hurts to create an air of intrigue, so consider asking a question in your email subject lines. Readers will understand that the answer is enclosed in the email and could be more interested in opening up your content. Here are three great examples of email subject lines agents can leverage: Why are home prices up 7% in Phoenix? How will a hike in interest rates affect first-time buyers? What are the six best home improvements that homeowners can make before selling?
MORE >
How Real Estate Agents Can Write Better Email Subject Lines
MORE >
Friday Freebie: How to Stay in Touch without Boring Your Clients
You already know that referrals and repeat clients are the bread and butter of a real estate agent's business. But did you know that 83 percent of consumers forget the name of their agent in the years following their transaction? Most agents know that they need to keep in touch with past clients to stay top-of-mind, but few know how to offer their database content that truly engages. Refrigerator magnets or calendars emblazoned with your headshot aren't going to cut it in this day and age--but we know what might. Today, we'll introduce you to a sophisticated way of staying in touch that offers one of the highest engagement rates in the industry. Try ePropertyWatch for Free Until February 2017 Want to ensure that clients remember you long after the sale? Offer them content that's relevant and valuable to them. A home is typically the biggest purchase that most people make in their lifetime. So it's safe to say that homeowners are more than a little interested in how the value of their property appreciates over time. ePropertyWatch from CoreLogic taps into homeowners' natural need to know by sending them a monthly report on the value of their home and market activity in their neighborhood. The report includes things like a home valuation, nearby listings, sales, foreclosures, auctions, mortgage information and forecast analytics--all branded to you. The concept behind ePropertyWatch is to give homeowners the information they crave so that they won't, for example, turn to another agent for a home valuation when they're thinking about selling again. ePropertyWatch campaigns puts your business in front of former clients on a regular basis so that you're always top of mind. To learn more, watch the video below: CoreLogic is offering new users a free trial until February 1, 2017. Claim your free trial today!
MORE >
5 Key Email Marketing Metrics for Real Estate Pros
MORE >
E-Z Email Marketing Tips for Real Estate Agents
Are you overthinking your real estate email campaign? While it's necessary to have your database organized and a strategy for your campaign, your email content can be most effective when it's simple and direct. Here are some easy email marketing tips we're sharing from Entrepreneur magazine, along with our own suggestions! Include images with descriptive tags To make your email message stand out from a crowded inbox, include an image with a tag that interests your recipients. For example, a subject line like, "Did you see this beautiful home in Newbury?" with a corresponding photo "Newbury luxury home" is much more interesting than "5-bedroom home for sale in Newbury" with a wall of words. One caveat: many emails are now read on mobile devices, and some images may be blocked. Make sure to use ALT tag copy that translates the meaning of your image, which gives info to the recipient even if they can't see the picture. Also, make sure to include a link to the photo(s) within the message. In all cases, review the ALT tags for the images in your email campaigns. Be sure they are relevant to the topics.
MORE >
Why Autumn Is the Perfect Time for Targeted Email Marketing
MORE >
Are You Getting the Most from Your Network? Data-Driven Engagement Can Help
Last month, Onboard published a white paper on data-driven marketing in real estate. One of the many discoveries we found was that real estate professionals were much less likely to use data to better understand their customers. Previous clients and their social sphere are a key part of your network and your network generates 75 percent of agents' annual closes. Since this is the biggest source of qualified prospects, understanding who is in your network and how to effectively maintain contact with them could help increase revenue in 2017.
MORE >
Why Your Real Estate Email Marketing Is Failing
MORE >
Converting Hot Leads: An Email Campaign for Real Estate Agents
You've got several clients on the verge of making a big purchase, their new home, but you're worried they need that extra push or help along the way. Most real estate agents or those in sales will know the value of a good drip campaign or nurturing their clients through the sales process. Your end game is for your clients to convert and buy that house or to use your services to sell their home, but you also want to provide value throughout that entire process. This allows you to build up some much needed trust between you and your clients and it certainly makes you memorable, the best way to gain those crucial referrals down the road. Some of the most important things consumers and clients are looking for when it comes to trust are expertise, awareness, and relevance. All three of these are items you can provide your clients by getting your hot leads on a nurture campaign that will convert them to loyal clients. Start sending this drip campaign for Realtors and agents: When 83% of consumers trust brands that offer them resources and help throughout the sales cycle, it's a no-brainer that you, as a real estate agent, should be doing the same thing. After all, your clients are trusting you with one of the biggest purchases they'll ever be making in their lives, you'll want them to feel as helped through the process as they possibly can be. Unfortunately, you don't always have time to hold the hands of each and every client as they go through the home buying process. But that's where the automation of a nurture campaign comes in. No, there's no need for you to lose your personality or forgo the relationships you've built up. If anything, automating a nurture campaign is a great way to augment those relationships by giving your clients some added value, and give you some more time to spend with them in person.
MORE >
Anatomy of a Real Estate Newsletter: How to Create Enticing Emails for Leads
MORE >
6 Unforgivable Real Estate Email Marketing Misconceptions
Say it with me now, "Email marketing IS NOT dead! Email marketing IS NOT dead!" And it's not going anywhere. So buckle your seatbelt because once we debunk these email marketing misconceptions and you learn some new good practices, you'll find new levels of real estate success! As a Realtor, marketing is important for attracting and nurturing new leads as well as staying top of mind to gain more referrals.  Email marketing is one of the most powerful and cost-effective ways to accomplish your 'keep in touch' goals! Most real estate professionals understand the beauty of email marketing, yet still fall victim to some misconceptions.  Let's explore the common real estate email marketing misconceptions and show you the indisputable evidence backing email marketing. Misconception #1: Unsubscribes Mean Email Marketing is Failing I often hear from Realtors who think, "If people are always unsubscribing from my emails, it must mean email marketing doesn't work for me." This is where I hold up a massive stop sign and frantically jump up and down to get your attention! Unsubscribes act as a natural list cleanser. When someone unsubscribes, they remove themselves from your list, meaning you'll have cleaner data on open rates. Also, unsubscribes actually help save you time from marketing to unqualified leads. By unsubscribing, your email recipient is communicating to you that they are an unqualified lead who is not interested in buying or selling. Don't be disheartened when people unsubscribe from your messages; be grateful that they are inadvertently cleaning your email marketing list!
MORE >
New Ways to Find Sellers and Take More Listings (7/7)
MORE >
Four Email Mistakes Real Estate Agents Should Avoid
Most real estate agents understand the need for effective email marketing, but some struggle with creating the right messages. Others make the mistake of saturating their audience with too many emails, which leads to opt-outs, spam flags and poor open rates. Here are four common email marketing mistakes for real estate agents to avoid! 1. Sending messages that lack a purpose. Every story must have a plot, and every email must have a purpose. Rambling, vague email messages will annoy your audience and reflect poorly on your professionalism. Solve this by organizing your lead database into specific categories of client types. Then, create an email campaign strategy for each audience or use the pre-written content that comes with a good real estate CRM. Create messages that offer information of value for each type of recipient. 2. Pitching too hard. Coming on too strong in your subject lines and email messages can cause prospects to backpedal. Avoid being pushy or over-eager, and avoid creating messages that sound sales-centric. Instead, be a reliable source of market data, real estate news and industry trends.
MORE >
5 Tips for Better Email Marketing Copy
MORE >
Successful Email Marketing for Real Estate Agents
Real estate agents understand the importance of email marketing, but some do not realize that real estate marketing is a form of content marketing. In fact, real estate agents are such good salespeople, that it can be difficult for them to stop "selling" to their audience! In order to get your email recipients to convert to active clients, they must remain receptive to your messages. This means less "selling" and more distribution of content that is valuable and meaningful – whether or not the recipient is selling a home in the next three months. This doesn't mean you can't talk about a free Comparative Market Analysis and new listings, but you'll also need to rotate in some other topics. Ideally, your content should give your readers good information that's worth their time – while engaging them with your brand. Here are some content ideas for your email messages: Market news and trends Insurance savings tips Real estate investing tips Homeowner tips Energy-saving tips Mortgage and credit tips Lawn and garden tips Seasonal issues – preparedness
MORE >
Top Online Marketing Trends for Real Estate Pros
MORE >
Real Estate Email Marketers, Rejoice – Americans Are Email Obsessed!
There’s good news for real estate email marketers – Americans are obsessed with email! A study by Adobe Systems, published in Forbes magazine, states that adults spend over six ours a day checking email. Study participants say they check email “around the clock.” And if you thought email wasn’t hip enough for Generation Y, guess again! Millennials check email more frequently than Generation X or Boomer users. Email obsession knows no boundaries. Ninety percent of study participants check personal email while at work – and check work email on personal time. Sneaking a peek at email is an irresistible urge, and is often done in the midst of some other activity. For example, study participants admitted to reading email while watching TV, and while talking on the phone, or while using the washroom, and even while driving their car. About 30 percent of them said that checking email is the first thing they do each morning – before getting out of bed! However, there are some common complaints about emails. According to the study, pet peeves include: Long messages that cannot be read without scrolling Messages that take too long to open due to images Spam Repetitive/pointless messages Too many messages
MORE >
5 Post Ideas to Kick Your Blog or Newsletter Into Gear
MORE >
New Shift in Email Marketing Strategy
Email marketing is fast, inexpensive, and highly effective if done correctly. The pivotal word in that statement is "done."Creating custom information and send it to customers on a regular basis is heavy lifting. Let's face it, great salespeople typically lack the writing gene – it's an introvert vs. extrovert thing. Great salespeople are also very busy working with customers and they are attracted to brokerages who take some of the marketing tasks off of their plate. Because of this, agents should look for a broker with an enterprise email-marketing engine. That takes care of getting it done. But is it being done right? There are three key components to measuring the effectiveness of email marketing. The first an assessment of reach – How many consumers are you talking to? The second is an assessment of engagement – What is your open rate? The last is an assessment of conversion – Do they click links or contact you? Once you have your distribution list ready, you need to create or modify your email template to make it's relevant to the area you are marketing to. Be sure that any message is branded to you and that the "From" address in your drip marketing program is set to your address, not some generic address from your brokerage. If your brokerage provides the email template, be sure to give it a read through and add or remove anything that will improve the mailing.
MORE >
3 Reasons Why Real Estate Agents Should Use Email Marketing
MORE >
Choose Them Wisely: How Words Affect Email Open Rates
Are your subject lines helping or hindering your email open rates? To find out, we looked at two pieces of research that drill down into the details of what makes an email subject line irresistible to readers. The first is a whitepaper from email data solutions provider ReturnPath that analyzes the performance of common keywords in email subject lines. The report found that words that subject lines that express "Urgency" performed the best, followed by "Benefit" and "Command" (those that tell the reader what to do). Surprisingly--and perhaps happily for those of us sick of seeing them--"Clickbait" type subjects (e.g. 3 Things Realtors Should Never Do. #2 Will Shock You!) performed poorly. This doesn't mean that they're ineffective on other channels, like social media or blogs, but it does indicate that you should think twice before crafting your email subject lines in that style. Below is a brief sampling of how different keywords performed. The numbers indicate how that word impacted the open rates when compared to other subjects lines from the same brand. Benefit Keywords Superlatives seem to perform well in subject lines--but you have to be careful about which you choose. While email recipients love things that are the "fastest," they're much less enthusiastic about things that are "quickest." Fastest: +5.3% Prettiest: +2.87% Cheapest: -2.94% Quickest: -2.01%
MORE >
How a 375-Unit Super Agent Uses Technology
MORE >
Messaging That Drives Lead Conversion
Gary Ashton of The Ashton Real Estate Group of RE/MAX Advantage knows a thing or two about online lead conversion. His team is killing it with a successful program that blends traditional, hard real estate work with online excellence. Last year, the company of 60 agents completed $236 million in sales and 798 transaction sides. As a team, the Ashton Real Estate Group does a lot of things right, but the goal of our conversation was to learn a few of the top triggers that Mr. Ashton considers to be most effective. Responsiveness Everyone preaches about responsiveness. As a REALTOR®, you know that you need to contact the consumer within five minutes of an inquiry or you’re dead. Here is the tragic back story on that. The same consumer that expects a five minute response time is also likely to take 300 days to buy a home! Crazy, right? For responsiveness, Ashton’s team uses live help by ReadyChat™. You have likely seen this on many agent, broker, or team websites. It is a little chat box that you can type stuff into. It connects the consumer to a call center that basically says ‘hello,’ grabs the consumer’s information, and shoots a message out to one of Gary’s teammates to follow up on. It’s a buttoned-up solution that gathers more consumer information than most agents gather and it satisfies the responsiveness.  
MORE >
3 Email Newsletter Topics to Hook Real Estate Prospects
MORE >
Drip Marketing 101: Put Your Real Estate CRM to Work
Without a real estate CRM, the process of tracking and segmenting communication with various leads manually can be painstaking. Because successful agents know that they need to stay productive in order to be profitable, the task of sending a series of emails often gets pushed to the back burner. And drip email marketing for busy real estate agents isn't easy. Along with each message, you have to think about things like open rates, click-through rates, and personalized templates. However, when done effectively, drip marketing has been shown to increase sales opportunities by an average of 20%. What is drip email marketing, exactly? In a nutshell, it's an automated process of sending emails to specific segments of your email lists based on certain actions they take. These messages land right where they're supposed to go, over time, with minimum waste (or at least that's the intention). In order to get the most out of your efforts, you'll need to set up drip workflows — the order in which emails are sent — in your real estate CRM based on two criteria: 1) Where leads are coming in from and 2) What actions were taken on your website. An automated real estate CRM is essential to conducting email drip campaigns and structuring your workflows. However, in order to achieve profitability with your email efforts, you need to be able to keep prospects engaged over time. Here are a few best practices for determining who should receive what type of email, and when they should receive that message.
MORE >
How to Write an Effective Holiday Blast Message
MORE >
3-Part Email Series for IDX Website Leads
The professional written emails below are part of a bigger strategy to create an IDX website that helps generate solid buyer leads. Here is how they should be used: Email 1 - Send this right after a visitor becomes a lead by registering on your website. Email 2 - After the initial contact, you should send this email 2 days after to highlight the advantages of registering on your website Email 3 - Finally, you should send this email to show them other areas of interest of your website. We recommend you customize this email and make it specific to your website You can copy and paste these emails into any email platform you use. Email #1 Title: Getting the Most Out of Your Home Search Tools [Salutation], Thanks so much for your visit to my [YourArea] Real Estate Website and registering for upgraded MLS listing search tools. The regular search features are great, but you're now able to use some really powerful tools to help you in your home search and selection. Save favorite searches: You want to be able to return to the site and search again, so a great resource is being able to save your favorite search criteria so you can do a new home search with a single click. More than that though, you often want to use somewhat different criteria, such as different price ranges or neighborhoods. Instead of having to change criteria, just set up more than one saved search and your next visit will be even more efficient. Get alerts of new listings and changes: Every one of us has had instances in our lives when we missed a great opportunity because we didn't know about it soon enough. It's really upsetting to see the perfect home at a great price snapped up by someone else before you even knew it was on the market. It can happen even when you're on the Web searching every other day or so. With our search tools, you can create an email alert search. Just enter your criteria and have an email sent out to you when a new listing comes on the market that matches your needs. Or, watch great homes for price adjustments with an alert search. It's a tool our users love. Thanks again for your interest, and I'm ready to help by email or phone. [Signature]
MORE >
5 Tips to Effectively Automate Your Email Marketing Efforts
MORE >
3 Reasons Your Electronic Marketing Is Making You Look Like a Crazy Person
There is a general rule of thumb that we find to be true when looking at most agents' electronic marketing efforts. No matter how much they plan, no matter how detailed they get, there always comes a point in their one-on-one communications with their clients and prospects that comes off making them look as if they are either crazy, or not involved in the day-to-day goings on of their communication with their clients. It's understandable. After all, you are just one person, and there are only so many hours in the day. Having some sort of automated platform is clearly a must, given the sheer number of people you come into contact with on a regular basis. Additionally, though, it's the nature of the game. The real estate business can best be described as a moving target. The minute you think everything is settled and agreed upon, something changes. Those changes then change everything else that is downstream. So what's an agent to do? Today I would like to share with you three common reasons we see agents' electronic marketing efforts fall apart and how you might look to avoid these pitfalls. 1. You take a "one size fits all" approach to your electronic marketing Coming up with educational, value added content can be very labor intensive. It is understandable that you have only so many hours in a day, but one thing you want to avoid at all costs is coming up with one simple electronic drip marketing campaign that you will use for everyone.
MORE >
Email Marketing: Use Your CRM to Get Relevant and Personal
MORE >
The 4 Practices EVERY Real Estate Agent Should Be Doing Right Now
A few weeks back, Kris Lindahl shared the 5 activities that will get you to the top: attitudes that, when practiced regularly, help force you to rise above your competition. This was can't-miss information that had to be stopped short when we ran out of time. But, and I say this in our spookiest Halloween voice... We're baaaack. =) 1. Lead Generation It goes without saying that before we can convert a lead, we need to generate some in order to do so. There are many ways to do this, one of the biggest being social media. It's no secret that Kris Lindahl owes much of his success to social media. He's an absolute monster at utilizing social media as a tool for success. Notice I said utilization right? That's because social media by itself isn't going to do the trick, you need to do it right. The first thing to point out is that the very thing that makes social media amazing, makes it dangerous: people are always watching. Always. That means you need to put extra thought into what you post, how you post, and how you respond to comments on your page. Additionally, a positive focus on your social media presence goes a long way in building viewers and trust. Are you part of a charity or event? Highlight that. Is there a local story that shows good in the community? Post it! It doesn't have to be real estate-centric to provide value to your viewers. It just has to be authentic...
MORE >
4 Email Series To Deliver Your Market Report
MORE >
4 Email Series For Open House Buyers
These amazing follow up email templates are part of a bigger strategy to create an open house event that generates solid buyer leads. Here is how they should be used: Email 1 - Send this right after your open house event. The main purpose of this email is to establish yourself as the local real estate market expert. Email 2 - After the initial contact, you should send this email to show other listings that are similar to the open house your lead has visited. Email 3 - Finally, you should send this email to drive traffic to your website allow your lead to search for listings using your integrated IDX search. You will keep track of the listing criteria your lead is looking at, and this will give you great insight on what exactly they are looking for. Email 4 - This last email intent is to make you the go-to Realtor and promote a personal contact with your leads. You can copy and paste these emails into any email platform you use. Email #1 Title: Thanks for Visiting My Open House [Salutation] [FirstName] Thanks so much for visiting my open house at [Address]. I wanted to follow up to see if you would like more information on that home, or possibly documents on file related to the listing. I also wanted to give you some links to areas of my website that buyers have found of value. They've told me that these pages helped them to learn more about the home buying process, the path to closing, and negotiating with sellers. I hope you find this information of value as well, and I'm ready to answer any questions you may have about the local real estate market, home buying, and the closing process. [link to page about inspections and repair negotiations] [link to neigborhoods section/page of the site] [closing process page link] [link to title and binder information], etc. The information at these links is current and specific to this market. If I can help in any other ways, please just reply to this email. Thanks, [Signature]
MORE >
Agents, Fall Is the Perfect Time for Targeted Email Marketing
MORE >
5 Simple Ways to Start Your Database
You've seen the plastic claims and fragile promises made by pitchmen selling the secrets of success. They exclaim, "Double Your Income!", "Triple Your Sales!", "Earn What You're Worth!" and the certainty of their convictions is almost enough to suck you in... but you resist. After all, how do you know what really works? How do you know you're not going to waste a ton of money and time? Well, let me clear that up for you: WORK YOUR DATABASE! I recently flew to Toronto to see my friend and client, the honorable Mr. Ben Kinney, present his all day workshop RE8. It was FANTASTIC! One of the simplest things that we reviewed during RE8 was how to get your "Sphere In Gear." The first step to work your database is to start compiling your list. A no-brainer, right?!? But it can be hard to get started, so here are some ideas on where to begin: Cell Phone – iPhone download tutorial, Android download tutorial Facebook – You can always go through your contacts one at a time, but did you know you can download all your Facebook contact details and activity in one shot? Facebook download tutorial Email Account – Outlook, Apple Contacts, Gmail LinkedIn – LinkedIn download tutorial List of businesses vendors you use – This will vary depending on your work history and experiences.
MORE >