3 Ways to Become the GO TO Agent in Your Neighborhood without Leaving Your House!

We're all trying to figure out what our next normal looks like. The truth is that there are solid business disciplines that have always worked and may even work BETTER as the real estate sales process becomes more virtual.

Albert Clark of HomeActions joined me on a Coffee Chat last week to teach us how to support your clients with insightful and unique homeownership information and market data to become THE go-to agent in your neighborhood.

Here are three key takeaways for you:

1. A clean database is the basis for effective marketing

Without a consolidated, up-to-date and, ideally, even segmented database, it is really difficult to succeed at online marketing. Now is the time to look at all of the places you have customer and prospect information and consolidate it into one list on an Excel spreadsheet as a start. Then it can be uploaded into your client relationship management system and into direct marketing and social media solutions.

2. The days of ME, ME, ME advertising are OVER

If your advertising campaigns focus on all the ways that you are amazing and nothing about how you can help your clients, you're wasting your money. Instead, share your insights about how the market is doing, political issues regarding homeownership, mortgage news, and the best ways to maximize the value of your home. You are not relevant. Period.

3. Consistency is key

You can be the best agent in the world and deliver amazing service during a transaction—but if you don't stay top of mind, you are not likely to get the referral or the next listing. You need to find disciplined and, ideally, automated ways to contact your sphere at least every two weeks with information that MATTERS to them.

Watch the recording below to learn more:

If you would like to learn more about HomeActions, you can contact Albert Clark at [email protected].

Don't Miss These Upcoming Coffee Chats!

Monday, May 11

Learn How to Win New Listings During Covid-19 by Delivering a List of Qualified Buyers with Charles Williams, CEO/Founder of Buyside

Tuesday, May 12

Look No Further than Your Local MLS to Generate a Ton of Business FREE! with Amy Gorce, Principal Business Development of CoreLogic

Wednesday, May 13

Learn How to Become a Social Media Expert Without Doing All the Work! with Michael Glazer and Michael Tomasetti of BackatYou Media

Thursday, May 14

A Multi-Channel Marketing Approach That Gets Prospects Chasing You (Instead of You Chasing Them) with Ryan Hartman, VP Advertising at Inside Real Estate

If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up.

If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos.

Get Recordings of All Coffee Chats

If you would like to binge watch all of the Coffee Chat recordings, click here.

If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes:

• COVID-19A
• COVID-19B
• COVID-19M