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Email Marketing Makes Customers for Life
Email marketing is, without a doubt, one of the biggest keys to success for real estate agents. When you meet someone, they may not be ready to immediately use your services. They may be considering buying or selling a home, but need months before they'll take action. Often, that means your potential business slips away. Email marketing helps to keep that from happening.
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Real Estate Pipeline Management: 6 Tips to Manage Your Pipeline
Ask just about any real estate agent, and they will tell you maintaining and growing client relationships are at the heart of succeeding in today's market. A real estate agent juggles multiple tasks daily. It's essential to find a way to organize your time to concentrate on priorities like finding prospects, converting leads, showing homes, and making sales. It sounds like a lot of heavy lifting, but you really can squeeze all of these things into your day by using an organized, active sales pipeline.
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Email Marketing Dos and Don'ts
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Reducing Objections and Real Estate Buyers Remorse Before Showings
At times, working with real estate buyers can be frustrating. This is especially true if they consistently object to homes that meet their stated criteria, or worse, they back out of a purchase contract. You can over-react and try too hard to qualify them before showings, especially if you ask too many questions in online lead generation forms and they simply leave your site. Getting the best and most urgent buyers to the top of your list is important, so how do we do that without losing real estate buyer prospects?
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5 Tips to Get Your Emails Read
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10 Real Estate Email Subject Lines and Why They Work
The average user sends and receives over 100 emails every day. The odds that they will open every email they receive are slim, especially if they're wary of unknown senders. So, how can you ensure that your audience is opening and reading your carefully crafted emails? The answer lies in the simple, unassuming subject line. While most email subject headlines are less than one or two sentences long, they can spell the difference between a read message and another junk email. About 80 percent of readers never make it past the headline, or in this case, the subject line. Here's how you change that. Here are ten real estate email subject lines to help you master the art of the email.
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If You Are Not Generating Massive Sales from Your Email List, Try This
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How to Create and Effectively Use Email Lists to Grow Your Business
Do you remember when we liked getting email? We liked it so much that Hollywood once made an entire movie about it. In You've Got Mail, the charming and feisty shop owner (played by Meg Ryan) had an email flirtation with the business savvy, but slightly annoying corporate executive (played by Tom Hanks). Each time they heard the addicting ding signifying a new message, they couldn't wait to read it. Remember that feeling? It goes without saying that these days, things may have changed a little bit.
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[Best of 2018] 50 Words Real Estate Agents Should NOT Use in Email Subject Lines
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3 Unexpected Uses of Email Marketing
You know that email marketing is a key tool in converting leads and keeping in touch with clients, but you can use it for some unexpected things as well. Good email marketing can and will provide such a myriad of benefits. You shouldn't ignore any of them!
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5 Rules for Real Estate Drip Email Campaigns
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4 Tips for Creating a Branded Email Template
According to a study by the Radicati Group, 269 billion emails are sent each day. In real estate, email marketing is one method to nurture leads, whether you met them at an open house or they signed up to your newsletter on your blog. No matter what kind of email you're sending, they have to be opened and read to make an impact on your bottom line. Whether a beginner or expert, we have tips and checklists to help you create simple and responsive designs, find the right template for your message, highlight your call-to-action, and craft a great email signature.
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4 Email Marketing Truths to Boost Your Lead Conversion (and How to Do It)
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4 Steps for Creating an Email Drip Campaign that Will Make It Rain
Many real estate customer relationship management (CRM) tools give agents a standard email drip campaign. These campaigns often lack a message that offers any value to the consumer. They also lack a message that resonates with them personally. If you want to create an email drip campaign that offers your potential clients value and demonstrates your knowledge as an industry expert, consider creating your own. Here are four tips to creating an email drip campaign that will fill your potential clients' cup full of information.
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Don't Alienate Leads with the Wrong Drip at the Wrong Time
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How to Inject Creative Life Into Your Emails
We all need fresh inspiration from time to time in our lives. Whether it's in our personal lives or our professional responsibilities, sometimes the monotony of routine can start to wear on you. The same goes for a marketing strategy, with email being the one marketing channel that can sometimes feel like a complete hit or miss. Far too often, marketing plans get stuck in a set-it-and-forget-it template and start to grow stagnant – and your ROI starts to suffer. Here are three areas in your email marketing where you can get creative as a real estate agent and inject your personality into how you communicate.
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The Free Home Valuation Email Series that Gets the Listing
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When It Comes to Email Marketing, It's Not All About the Numbers
Thousands of contacts do not automatically equate to greater engagement. The best email marketers segment their email lists. Email marketing is a proven driver of relationships for real estate agents. However, many agents send the same message to their entire audience, not taking into account the different types of relationships they have with the inboxes they're filling. When your list contains thousands of people, sending the same content to a long list of addresses can actually render email marketing ineffective. If you're seeing slow open and click-through rates, this may suggest that you're not sending relevant messages, which to many people today meets the very definition of SPAM. This is why the best email marketers choose to segment their audiences. Dividing your database into related categories and sharing content catered to that audience can boost readership and eliminate subscriber churn.
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Creating Auto-Responders that Drive Engagement
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Why Your Email Drip Marketing Sucks
As a person that has contact with tons of Realtors, I inadvertently get added to agents' drip marketing email campaigns quite frequently. More often than not, it's a Realtor that I may have had one or two email conversations with. My guess is they have some sort of automated sync agent that is not functioning properly and it puts me on a buyer or seller campaign. While many might find this annoying, I find it a fantastic opportunity. It gives me time to survey what agents are using to cultivate their leads. Sadly, the blunt truth is that most of the campaigns they are using, to put it mildly, suck. I have found that there are some common themes in these campaigns and some things that most agents seem to be missing the mark on. With that in mind, today I'll share with you three reasons why your email drip marketing might suck, and how you can fix it.
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Are Digital Ads the New Drip Campaign?
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6 Emails Every Real Estate Agent Should Be Sending
It's no secret that a great real estate agent focuses on building and nurturing relationships with leads, active clients, AND past clients. This can be a daunting task as one's sphere of opportunity increases, and many times relationships begin falling through the cracks. No worries, though—by combining the magic of email marketing and well-thought strategy, even the busiest real estate agent can succeed at keeping in front of their growing audience regularly! If you want to ensure that you are making the most out of your past, present and future clients, here are six top performing emails that you should absolutely be sending:
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Email Experts' Top 4 Real Estate Email Marketing Tips
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6 Emails You Can Use to Stay in Touch with Past Clients
One of the biggest mistakes you can make is assuming the life cycle of a lead ends once the home has been bought or sold. Not so! In fact, the life cycle of a lead can extend over a decade when you factor in the average amount of time that a consumer spends researching homes (18 months), the average lead-to-conversion time after raising their hands (13 months), and the average time before a home owner is ready to list again (seven years). The key word here is "cycle," meaning your past clients can become active leads again once they are ready to buy or sell a home years down the road, and the fact that happy past clients are one of your top referral sources. So what do you do to stay top-of-mind with past clients? Here are six emails that we think should be a part of your past client outreach.
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10 Magic Words to Use in Email Subject Lines
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10 Real Estate Lead Conversion Emails You'll Want to Send in 2018
You've probably noticed this by now (it is almost 2018, after all), but much of real estate has gone digital. It's no secret that 80 percent of home buyers conduct internet research when considering homes to buy, and 89 percent use the internet to find real estate agents. Millennials will be the largest group of homebuyers (at 34 percent and growing) for 2018 and beyond—and they are a generation who value a tech-savvy agent. These days, documents can be signed virtually, homes can be viewed by video (and, in some cases, through virtual reality), and Realtors are expected to be online where their buyers are. So where should you begin with your real estate lead conversion? Online, of course. I believe you need to start with a strong email marketing strategy. In this digital age, the formal, impersonal letters no longer do the trick. The fastest way to modernize your outreach is to implement anticipated, relevant, timely, personalized email campaigns. To help, here are 10 real estate email templates that will bring your communication into the digital age, for digital buyers. (We've also added character to the subject lines for maximum open and click-through rates!)
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How to Close More Real Estate Deals with Email Marketing
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3 Easy Steps to an Email Marketing Strategy that Converts More Leads
Did you know that using the word "video" in an email subject line can boost open rates by 19 percent? That's one handy tip from a free, new guide to email marketing for real estate. Real estate agents are having great success using email marketing to win more listings--but only when they have a strategy and the right digital assets in place. In "3 Steps to Winning More Listings with Email Marketing for Real Estate Agents," you'll learn about the visual assets you'll need for marketing your listings, how to choose the right apps for the job, and tips on strategy. It's a lot of ground to cover, so we're highlighting the basics here (and adding a few tips of our own):
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4 Elements of a Real Estate Newsletter
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50 Words Real Estate Agents Should NOT Use in Email Subject Lines
In the world of email marketing, subject lines are a tricky one. There have been countless studies conducted across a wide range of industries to find out which subject lines are most effective. Our opinion? Spend the energy learning what NOT to do in regards to email subject lines, rather than staying on top of the latest research and trends. ​With that said, we prepared 50 examples of subject lines, words and phrases for real estate agents that have proven to be ineffective over the last decade of email marketing. Just check out your spam folder in your current inbox and you'll see what we're talking about. There will be good examples of bad subject lines in there that get caught by your spam filter. It's our job to keep you informed, so here are the top 50 subject lines, words and phrases you should avoid, so that your email does not get sent straight to the spam folder without a "get out of jail free" card. Let's get started!
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Myths and Realities of the Gmail Promotions Tab
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Friday Freebie: The 6 Emails Every Agent Should Be Sending
So you've laid out your goals and business plan for 2018, and committed to a course of action. Now it's time to get down to brass tacks and focus on the specifics of what's needed to execute on that plan. While we know that strong communication skills are a must for converting leads and encouraging repeat business, those same skills are also a crucial component of creating effective marketing content. The problem for many Realtors, however, is knowing what solid real estate marketing content looks like. In a recent webinar, real estate speaker Valerie Garcia and Bondilyn Jolly of eMerge teamed up to show agents easy ways for developing, sourcing and sharing great marketing content--especially email. What's more, they offered a "cheat sheet" that you can download today to help you develop marketing email campaigns of your own. Read on to learn more!
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How to Capture Leads and Build Great Email Lists
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Build Your Email Lists... Naturally!
It goes without saying: in order for your business to be successful and grow, you must focus on expanding the client base. But many real estate agents are asking, Where do I find new clients? How can I engage more people without spending a ton of money? One approach is to build strong outreach lists for email, direct mail, telephone, and other forms of communication. This is the first article in a four-part series that's designed to help you with building natural, organic lists filled with people who want to hear from you and your business. To get the most out of this series, let's start with basic terms that you'll need to know... What is a natural, organic list?
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Make Your Newsletter (More) Awesome: 5 (More) Things You Can Implement Right Now
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3 Steps to Increase Impact From Your Real Estate Newsletters
Real estate newsletters have been around for years, but advancements in technology and the growth of social media has changed the way top agents are staying in touch with their clients. If want to stay competitive in today's market and maximize the impact of your newsletter, read on to find out how you can: Develop an online strategy for delivery and utilization of your newsletter content. Understand WHERE and HOW buyers are finding information about real estate and real estate agents. Streamline your process for creation and distribution of newsletters to save time, effort and money—and increase your RETURN on investment.
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Real Estate Email Marketing: How to Run Email and Text Drip Campaigns
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The 5 Best Real Estate Newsletter Ideas
If home buyers and sellers are researching the market on top-rated sites like Zillow, Trulia and Realtor.com, how can you keep them interested in you, your services and your brand? Engaging with your clients through email is a great way to start. Deliver a timely, helpful and informative real estate newsletter with these five key ingredients.
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Generating More Email Leads for Your Real Estate Business
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Tips for Mastering Email Marketing
Knowing how and where to invest your marketing budget for the greatest return isn't an easy decision to make. You need to attract new clients, keep in touch with your current ones and nurture your leads – all while building your brand and growing your business. Email marketing is one of the best investments a real estate agent can make. It's a cost-effective, personalized touch point for each of your leads and clients in a place that most people have access to 24/7 – their inbox. The power of email marketing – it shows in the data Email is a more effective way to acquire clients than social media – Emails inspire purchasing three times more than social media. Email marketing yields an estimated 4,300 percent ROI – For every dollar spent, email marketing offers a return of $44. Email marketing is the preferred way clients want you to communicate with them – 91 percent of U.S. adults would like to receive emails from companies they do business with. How to make your email marketing effective While email marketing is a cost-effective, high-impact way to keep in touch with your leads and clients, it isn't as easy as sending out emails now and again to your contacts. From boring subject lines and spelling mistakes, to broken links, and poor timing, it's easy to make marketing email mistakes.
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Final Touches: How Agents Can Test Their Email Subject Lines
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How Real Estate Agents Can Write Better Email Subject Lines (Part 2 of 2)
This week, we're laser-focused on boosting your email open rate. That means we're going to focus on something you may not spend a lot of time on — your email subject line. In part one of this series, we shared a few quick tips on why you should use localized terms, emoji and short text to increase your open rate. Today, we want to talk about specific terms you should and shouldn't use within your email subject lines. 1. Don't talk about cost — at all While it may be tempting to use language like "FREE" or "buy" or sell," they can be a big turn-off to people who (likely) already know you're after their business. Be sure to focus on the content and value you're providing them, not the transaction you're after. 2. Ask a question It never hurts to create an air of intrigue, so consider asking a question in your email subject lines. Readers will understand that the answer is enclosed in the email and could be more interested in opening up your content. Here are three great examples of email subject lines agents can leverage: Why are home prices up 7% in Phoenix? How will a hike in interest rates affect first-time buyers? What are the six best home improvements that homeowners can make before selling?
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How Real Estate Agents Can Write Better Email Subject Lines
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Friday Freebie: How to Stay in Touch without Boring Your Clients
You already know that referrals and repeat clients are the bread and butter of a real estate agent's business. But did you know that 83 percent of consumers forget the name of their agent in the years following their transaction? Most agents know that they need to keep in touch with past clients to stay top-of-mind, but few know how to offer their database content that truly engages. Refrigerator magnets or calendars emblazoned with your headshot aren't going to cut it in this day and age--but we know what might. Today, we'll introduce you to a sophisticated way of staying in touch that offers one of the highest engagement rates in the industry. Try ePropertyWatch for Free Until February 2017 Want to ensure that clients remember you long after the sale? Offer them content that's relevant and valuable to them. A home is typically the biggest purchase that most people make in their lifetime. So it's safe to say that homeowners are more than a little interested in how the value of their property appreciates over time. ePropertyWatch from CoreLogic taps into homeowners' natural need to know by sending them a monthly report on the value of their home and market activity in their neighborhood. The report includes things like a home valuation, nearby listings, sales, foreclosures, auctions, mortgage information and forecast analytics--all branded to you. The concept behind ePropertyWatch is to give homeowners the information they crave so that they won't, for example, turn to another agent for a home valuation when they're thinking about selling again. ePropertyWatch campaigns puts your business in front of former clients on a regular basis so that you're always top of mind. To learn more, watch the video below: CoreLogic is offering new users a free trial until February 1, 2017. Claim your free trial today!
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5 Key Email Marketing Metrics for Real Estate Pros
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E-Z Email Marketing Tips for Real Estate Agents
Are you overthinking your real estate email campaign? While it's necessary to have your database organized and a strategy for your campaign, your email content can be most effective when it's simple and direct. Here are some easy email marketing tips we're sharing from Entrepreneur magazine, along with our own suggestions! Include images with descriptive tags To make your email message stand out from a crowded inbox, include an image with a tag that interests your recipients. For example, a subject line like, "Did you see this beautiful home in Newbury?" with a corresponding photo "Newbury luxury home" is much more interesting than "5-bedroom home for sale in Newbury" with a wall of words. One caveat: many emails are now read on mobile devices, and some images may be blocked. Make sure to use ALT tag copy that translates the meaning of your image, which gives info to the recipient even if they can't see the picture. Also, make sure to include a link to the photo(s) within the message. In all cases, review the ALT tags for the images in your email campaigns. Be sure they are relevant to the topics.
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Why Autumn Is the Perfect Time for Targeted Email Marketing
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Are You Getting the Most from Your Network? Data-Driven Engagement Can Help
Last month, Onboard published a white paper on data-driven marketing in real estate. One of the many discoveries we found was that real estate professionals were much less likely to use data to better understand their customers. Previous clients and their social sphere are a key part of your network and your network generates 75 percent of agents' annual closes. Since this is the biggest source of qualified prospects, understanding who is in your network and how to effectively maintain contact with them could help increase revenue in 2017.
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Why Your Real Estate Email Marketing Is Failing
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Converting Hot Leads: An Email Campaign for Real Estate Agents
You've got several clients on the verge of making a big purchase, their new home, but you're worried they need that extra push or help along the way. Most real estate agents or those in sales will know the value of a good drip campaign or nurturing their clients through the sales process. Your end game is for your clients to convert and buy that house or to use your services to sell their home, but you also want to provide value throughout that entire process. This allows you to build up some much needed trust between you and your clients and it certainly makes you memorable, the best way to gain those crucial referrals down the road. Some of the most important things consumers and clients are looking for when it comes to trust are expertise, awareness, and relevance. All three of these are items you can provide your clients by getting your hot leads on a nurture campaign that will convert them to loyal clients. Start sending this drip campaign for Realtors and agents: When 83% of consumers trust brands that offer them resources and help throughout the sales cycle, it's a no-brainer that you, as a real estate agent, should be doing the same thing. After all, your clients are trusting you with one of the biggest purchases they'll ever be making in their lives, you'll want them to feel as helped through the process as they possibly can be. Unfortunately, you don't always have time to hold the hands of each and every client as they go through the home buying process. But that's where the automation of a nurture campaign comes in. No, there's no need for you to lose your personality or forgo the relationships you've built up. If anything, automating a nurture campaign is a great way to augment those relationships by giving your clients some added value, and give you some more time to spend with them in person.
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Anatomy of a Real Estate Newsletter: How to Create Enticing Emails for Leads
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6 Unforgivable Real Estate Email Marketing Misconceptions
Say it with me now, "Email marketing IS NOT dead! Email marketing IS NOT dead!" And it's not going anywhere. So buckle your seatbelt because once we debunk these email marketing misconceptions and you learn some new good practices, you'll find new levels of real estate success! As a Realtor, marketing is important for attracting and nurturing new leads as well as staying top of mind to gain more referrals.  Email marketing is one of the most powerful and cost-effective ways to accomplish your 'keep in touch' goals! Most real estate professionals understand the beauty of email marketing, yet still fall victim to some misconceptions.  Let's explore the common real estate email marketing misconceptions and show you the indisputable evidence backing email marketing. Misconception #1: Unsubscribes Mean Email Marketing is Failing I often hear from Realtors who think, "If people are always unsubscribing from my emails, it must mean email marketing doesn't work for me." This is where I hold up a massive stop sign and frantically jump up and down to get your attention! Unsubscribes act as a natural list cleanser. When someone unsubscribes, they remove themselves from your list, meaning you'll have cleaner data on open rates. Also, unsubscribes actually help save you time from marketing to unqualified leads. By unsubscribing, your email recipient is communicating to you that they are an unqualified lead who is not interested in buying or selling. Don't be disheartened when people unsubscribe from your messages; be grateful that they are inadvertently cleaning your email marketing list!
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New Ways to Find Sellers and Take More Listings (7/7)
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Four Email Mistakes Real Estate Agents Should Avoid
Most real estate agents understand the need for effective email marketing, but some struggle with creating the right messages. Others make the mistake of saturating their audience with too many emails, which leads to opt-outs, spam flags and poor open rates. Here are four common email marketing mistakes for real estate agents to avoid! 1. Sending messages that lack a purpose. Every story must have a plot, and every email must have a purpose. Rambling, vague email messages will annoy your audience and reflect poorly on your professionalism. Solve this by organizing your lead database into specific categories of client types. Then, create an email campaign strategy for each audience or use the pre-written content that comes with a good real estate CRM. Create messages that offer information of value for each type of recipient. 2. Pitching too hard. Coming on too strong in your subject lines and email messages can cause prospects to backpedal. Avoid being pushy or over-eager, and avoid creating messages that sound sales-centric. Instead, be a reliable source of market data, real estate news and industry trends.
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5 Tips for Better Email Marketing Copy
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Successful Email Marketing for Real Estate Agents
Real estate agents understand the importance of email marketing, but some do not realize that real estate marketing is a form of content marketing. In fact, real estate agents are such good salespeople, that it can be difficult for them to stop "selling" to their audience! In order to get your email recipients to convert to active clients, they must remain receptive to your messages. This means less "selling" and more distribution of content that is valuable and meaningful – whether or not the recipient is selling a home in the next three months. This doesn't mean you can't talk about a free Comparative Market Analysis and new listings, but you'll also need to rotate in some other topics. Ideally, your content should give your readers good information that's worth their time – while engaging them with your brand. Here are some content ideas for your email messages: Market news and trends Insurance savings tips Real estate investing tips Homeowner tips Energy-saving tips Mortgage and credit tips Lawn and garden tips Seasonal issues – preparedness
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Top Online Marketing Trends for Real Estate Pros
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Real Estate Email Marketers, Rejoice – Americans Are Email Obsessed!
There’s good news for real estate email marketers – Americans are obsessed with email! A study by Adobe Systems, published in Forbes magazine, states that adults spend over six ours a day checking email. Study participants say they check email “around the clock.” And if you thought email wasn’t hip enough for Generation Y, guess again! Millennials check email more frequently than Generation X or Boomer users. Email obsession knows no boundaries. Ninety percent of study participants check personal email while at work – and check work email on personal time. Sneaking a peek at email is an irresistible urge, and is often done in the midst of some other activity. For example, study participants admitted to reading email while watching TV, and while talking on the phone, or while using the washroom, and even while driving their car. About 30 percent of them said that checking email is the first thing they do each morning – before getting out of bed! However, there are some common complaints about emails. According to the study, pet peeves include: Long messages that cannot be read without scrolling Messages that take too long to open due to images Spam Repetitive/pointless messages Too many messages
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5 Post Ideas to Kick Your Blog or Newsletter Into Gear
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New Shift in Email Marketing Strategy
Email marketing is fast, inexpensive, and highly effective if done correctly. The pivotal word in that statement is "done."Creating custom information and send it to customers on a regular basis is heavy lifting. Let's face it, great salespeople typically lack the writing gene – it's an introvert vs. extrovert thing. Great salespeople are also very busy working with customers and they are attracted to brokerages who take some of the marketing tasks off of their plate. Because of this, agents should look for a broker with an enterprise email-marketing engine. That takes care of getting it done. But is it being done right? There are three key components to measuring the effectiveness of email marketing. The first an assessment of reach – How many consumers are you talking to? The second is an assessment of engagement – What is your open rate? The last is an assessment of conversion – Do they click links or contact you? Once you have your distribution list ready, you need to create or modify your email template to make it's relevant to the area you are marketing to. Be sure that any message is branded to you and that the "From" address in your drip marketing program is set to your address, not some generic address from your brokerage. If your brokerage provides the email template, be sure to give it a read through and add or remove anything that will improve the mailing.
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3 Reasons Why Real Estate Agents Should Use Email Marketing
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Choose Them Wisely: How Words Affect Email Open Rates
Are your subject lines helping or hindering your email open rates? To find out, we looked at two pieces of research that drill down into the details of what makes an email subject line irresistible to readers. The first is a whitepaper from email data solutions provider ReturnPath that analyzes the performance of common keywords in email subject lines. The report found that words that subject lines that express "Urgency" performed the best, followed by "Benefit" and "Command" (those that tell the reader what to do). Surprisingly--and perhaps happily for those of us sick of seeing them--"Clickbait" type subjects (e.g. 3 Things Realtors Should Never Do. #2 Will Shock You!) performed poorly. This doesn't mean that they're ineffective on other channels, like social media or blogs, but it does indicate that you should think twice before crafting your email subject lines in that style. Below is a brief sampling of how different keywords performed. The numbers indicate how that word impacted the open rates when compared to other subjects lines from the same brand. Benefit Keywords Superlatives seem to perform well in subject lines--but you have to be careful about which you choose. While email recipients love things that are the "fastest," they're much less enthusiastic about things that are "quickest." Fastest: +5.3% Prettiest: +2.87% Cheapest: -2.94% Quickest: -2.01%
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How a 375-Unit Super Agent Uses Technology
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Messaging That Drives Lead Conversion
Gary Ashton of The Ashton Real Estate Group of RE/MAX Advantage knows a thing or two about online lead conversion. His team is killing it with a successful program that blends traditional, hard real estate work with online excellence. Last year, the company of 60 agents completed $236 million in sales and 798 transaction sides. As a team, the Ashton Real Estate Group does a lot of things right, but the goal of our conversation was to learn a few of the top triggers that Mr. Ashton considers to be most effective. Responsiveness Everyone preaches about responsiveness. As a REALTOR®, you know that you need to contact the consumer within five minutes of an inquiry or you’re dead. Here is the tragic back story on that. The same consumer that expects a five minute response time is also likely to take 300 days to buy a home! Crazy, right? For responsiveness, Ashton’s team uses live help by ReadyChat™. You have likely seen this on many agent, broker, or team websites. It is a little chat box that you can type stuff into. It connects the consumer to a call center that basically says ‘hello,’ grabs the consumer’s information, and shoots a message out to one of Gary’s teammates to follow up on. It’s a buttoned-up solution that gathers more consumer information than most agents gather and it satisfies the responsiveness.  
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3 Email Newsletter Topics to Hook Real Estate Prospects
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Drip Marketing 101: Put Your Real Estate CRM to Work
Without a real estate CRM, the process of tracking and segmenting communication with various leads manually can be painstaking. Because successful agents know that they need to stay productive in order to be profitable, the task of sending a series of emails often gets pushed to the back burner. And drip email marketing for busy real estate agents isn't easy. Along with each message, you have to think about things like open rates, click-through rates, and personalized templates. However, when done effectively, drip marketing has been shown to increase sales opportunities by an average of 20%. What is drip email marketing, exactly? In a nutshell, it's an automated process of sending emails to specific segments of your email lists based on certain actions they take. These messages land right where they're supposed to go, over time, with minimum waste (or at least that's the intention). In order to get the most out of your efforts, you'll need to set up drip workflows — the order in which emails are sent — in your real estate CRM based on two criteria: 1) Where leads are coming in from and 2) What actions were taken on your website. An automated real estate CRM is essential to conducting email drip campaigns and structuring your workflows. However, in order to achieve profitability with your email efforts, you need to be able to keep prospects engaged over time. Here are a few best practices for determining who should receive what type of email, and when they should receive that message.
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How to Write an Effective Holiday Blast Message
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3-Part Email Series for IDX Website Leads
The professional written emails below are part of a bigger strategy to create an IDX website that helps generate solid buyer leads. Here is how they should be used: Email 1 - Send this right after a visitor becomes a lead by registering on your website. Email 2 - After the initial contact, you should send this email 2 days after to highlight the advantages of registering on your website Email 3 - Finally, you should send this email to show them other areas of interest of your website. We recommend you customize this email and make it specific to your website You can copy and paste these emails into any email platform you use. Email #1 Title: Getting the Most Out of Your Home Search Tools [Salutation], Thanks so much for your visit to my [YourArea] Real Estate Website and registering for upgraded MLS listing search tools. The regular search features are great, but you're now able to use some really powerful tools to help you in your home search and selection. Save favorite searches: You want to be able to return to the site and search again, so a great resource is being able to save your favorite search criteria so you can do a new home search with a single click. More than that though, you often want to use somewhat different criteria, such as different price ranges or neighborhoods. Instead of having to change criteria, just set up more than one saved search and your next visit will be even more efficient. Get alerts of new listings and changes: Every one of us has had instances in our lives when we missed a great opportunity because we didn't know about it soon enough. It's really upsetting to see the perfect home at a great price snapped up by someone else before you even knew it was on the market. It can happen even when you're on the Web searching every other day or so. With our search tools, you can create an email alert search. Just enter your criteria and have an email sent out to you when a new listing comes on the market that matches your needs. Or, watch great homes for price adjustments with an alert search. It's a tool our users love. Thanks again for your interest, and I'm ready to help by email or phone. [Signature]
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5 Tips to Effectively Automate Your Email Marketing Efforts
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3 Reasons Your Electronic Marketing Is Making You Look Like a Crazy Person
There is a general rule of thumb that we find to be true when looking at most agents' electronic marketing efforts. No matter how much they plan, no matter how detailed they get, there always comes a point in their one-on-one communications with their clients and prospects that comes off making them look as if they are either crazy, or not involved in the day-to-day goings on of their communication with their clients. It's understandable. After all, you are just one person, and there are only so many hours in the day. Having some sort of automated platform is clearly a must, given the sheer number of people you come into contact with on a regular basis. Additionally, though, it's the nature of the game. The real estate business can best be described as a moving target. The minute you think everything is settled and agreed upon, something changes. Those changes then change everything else that is downstream. So what's an agent to do? Today I would like to share with you three common reasons we see agents' electronic marketing efforts fall apart and how you might look to avoid these pitfalls. 1. You take a "one size fits all" approach to your electronic marketing Coming up with educational, value added content can be very labor intensive. It is understandable that you have only so many hours in a day, but one thing you want to avoid at all costs is coming up with one simple electronic drip marketing campaign that you will use for everyone.
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Email Marketing: Use Your CRM to Get Relevant and Personal
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The 4 Practices EVERY Real Estate Agent Should Be Doing Right Now
A few weeks back, Kris Lindahl shared the 5 activities that will get you to the top: attitudes that, when practiced regularly, help force you to rise above your competition. This was can't-miss information that had to be stopped short when we ran out of time. But, and I say this in our spookiest Halloween voice... We're baaaack. =) 1. Lead Generation It goes without saying that before we can convert a lead, we need to generate some in order to do so. There are many ways to do this, one of the biggest being social media. It's no secret that Kris Lindahl owes much of his success to social media. He's an absolute monster at utilizing social media as a tool for success. Notice I said utilization right? That's because social media by itself isn't going to do the trick, you need to do it right. The first thing to point out is that the very thing that makes social media amazing, makes it dangerous: people are always watching. Always. That means you need to put extra thought into what you post, how you post, and how you respond to comments on your page. Additionally, a positive focus on your social media presence goes a long way in building viewers and trust. Are you part of a charity or event? Highlight that. Is there a local story that shows good in the community? Post it! It doesn't have to be real estate-centric to provide value to your viewers. It just has to be authentic...
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4 Email Series To Deliver Your Market Report
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4 Email Series For Open House Buyers
These amazing follow up email templates are part of a bigger strategy to create an open house event that generates solid buyer leads. Here is how they should be used: Email 1 - Send this right after your open house event. The main purpose of this email is to establish yourself as the local real estate market expert. Email 2 - After the initial contact, you should send this email to show other listings that are similar to the open house your lead has visited. Email 3 - Finally, you should send this email to drive traffic to your website allow your lead to search for listings using your integrated IDX search. You will keep track of the listing criteria your lead is looking at, and this will give you great insight on what exactly they are looking for. Email 4 - This last email intent is to make you the go-to Realtor and promote a personal contact with your leads. You can copy and paste these emails into any email platform you use. Email #1 Title: Thanks for Visiting My Open House [Salutation] [FirstName] Thanks so much for visiting my open house at [Address]. I wanted to follow up to see if you would like more information on that home, or possibly documents on file related to the listing. I also wanted to give you some links to areas of my website that buyers have found of value. They've told me that these pages helped them to learn more about the home buying process, the path to closing, and negotiating with sellers. I hope you find this information of value as well, and I'm ready to answer any questions you may have about the local real estate market, home buying, and the closing process. [link to page about inspections and repair negotiations] [link to neigborhoods section/page of the site] [closing process page link] [link to title and binder information], etc. The information at these links is current and specific to this market. If I can help in any other ways, please just reply to this email. Thanks, [Signature]
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Agents, Fall Is the Perfect Time for Targeted Email Marketing
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5 Simple Ways to Start Your Database
You've seen the plastic claims and fragile promises made by pitchmen selling the secrets of success. They exclaim, "Double Your Income!", "Triple Your Sales!", "Earn What You're Worth!" and the certainty of their convictions is almost enough to suck you in... but you resist. After all, how do you know what really works? How do you know you're not going to waste a ton of money and time? Well, let me clear that up for you: WORK YOUR DATABASE! I recently flew to Toronto to see my friend and client, the honorable Mr. Ben Kinney, present his all day workshop RE8. It was FANTASTIC! One of the simplest things that we reviewed during RE8 was how to get your "Sphere In Gear." The first step to work your database is to start compiling your list. A no-brainer, right?!? But it can be hard to get started, so here are some ideas on where to begin: Cell Phone – iPhone download tutorial, Android download tutorial Facebook – You can always go through your contacts one at a time, but did you know you can download all your Facebook contact details and activity in one shot? Facebook download tutorial Email Account – Outlook, Apple Contacts, Gmail LinkedIn – LinkedIn download tutorial List of businesses vendors you use – This will vary depending on your work history and experiences.
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How to Generate More Real Estate Leads
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3 Free Drip Marketing Emails to Send To Home Seller Leads
Emails are part of a bigger strategy to get more home seller leads, but using them on their own just won't do the trick. Normally these emails would cost $50 each since they are written by a professional real estate copywriter, but we are giving these to you for FREE! Here is how they should be used: Email 1 - Send this as soon as the lead comes in. It lets them know you have gotten their request and are working on putting together an accurate CMA. Email 2 - Once you have the CMA ready, send them the second email along with an attached PDF. This screams professionalism. Email 3 - Now is the time to sell. You have given your lead something that is valuable and free. Send this email 3 days after you have sent the CMA and find out how serious they are about selling their home. You can copy and paste these emails into any email platform. Email 1 Text Title/Subject: Thanks – Your Home Value Report is on the Way! I [We] really appreciate your visit to my [our] website, and are thrilled to get your online request for a home valuation. As an expert in the local market, I wanted to respond quickly with this thank-you and a brief description of how we'll use the information you've provided to quickly provide you with a Comparative Market Analysis report and value for your home.
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4 Rules for Conversation Marketing
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Write Better Email with the Information Gap
3 examples that will get you more responses from your follow-up email You've got new leads coming in every week that need your help. You've got people in your database who are ready to buy. You might even meet someone tonight at a social event who could be your next sale. The problem: They ask for help once and evaporate. It gets worse. Your new web leads inquire about a property, yet they're never to be seen again. Or even more frustratingly, you run into an old friend and find out they've recently purchased a home (from another agent). There is a simple solution – The information gap. What's the point? If you're a great salesperson, once you get someone on the phone, you know how to close. You just need them to call. That's exactly where most people are failing when it comes to their email follow-up. Instead of giving people a reason to reach out or a reason to ask for more information, most email marketing is focused on delivering the details.
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4 Examples of Automatic Responses for Agents (Yes, You Can Steal These)
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5 Tips on Maintaining a Positive Email Reputation
If you're going to be taking the time to create and send emails to your clients and prospects, you want them to reach their destination. There are things you can do to help your emails get delivered successfully. Here are five tips to avoid a bad email reputation: 1. Raise your Text-to-Image and Text-to-Link ratio. Sending emails with too many images or too many links will raise the spam flag for most email providers. Plus, remember that most email recipients will block images by default, as a part of their email settings, until they click to "show" the images. So, having more text is important. 2. Keep your subject short and sweet. The subject should let the recipient know what the email is regarding. It should not be a paragraph, or even a sentence in most cases – less than 60 characters is best. Leave out the special characters like exclamation points or asterisks, and don't use ALL CAPS. Check that everything is spelled correctly, and stay away from "spammy" words like "Buy Now!" and "Free." 3. Be precise. Shorter emails get better results, and better response.
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Do's and Don'ts of Real Estate Drip Campaigns
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Tried-and-True Real Estate Marketing Tools
Have you ever met a real estate agent that markets their business via direct mail? Tell us the truth: What was the first thought that popped into your mind? "Old school," is what we thought – that is, until we got to know some of those old-fashioned agents and picked their brains about why some older strategies are still worth using. Real Estate Postcards Does anyone really look at their junk mail? Think about your own mailbox: Do you read the stuff that comes in it, or just routinely toss it in the trash without a second glance? Few studies exist as to the effectiveness of direct mail from a consumer's point of view, thus much of the information on how well real estate postcards work is anecdotal. But these advantages are clear: Direct mail can be highly targeted. It can reach every household in a given area. It helps reinforce your brand in a particular neighborhood. The biggest disadvantage is the consumer's perception of your mail pieces as junk. Although rising mail costs are a concern to some agents, others claim that no matter how high the price of mailing a postcard gets, it's still a more efficient use of their marketing dollars than many other tools.
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Real Estate Newsletter Best Practices
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3 Reasons Every Agent Needs Email Marketing Software
Quick – what marketing technique do you use that gives you a return on your investment between 94 and 139 percent? If you didn't think "email marketing," you must not be doing it. "Most email marketers are at least doubling their money," claims a study conducted by Marketing Sherpa. Email marketing software is the most powerful marketing tool in your office if used correctly. By creating and sharing targeted content that people actually read, you're branding yourself as a trusted real estate resource. If you aren't using email marketing software, read on for three good reasons why you should. 1. Email Marketing Software Saves Time Staying top of mind with your leads and your sphere of influence helps grow your business. Nurturing your relationships with both new prospects and past clients is time-consuming but critical. Because of this, many agents who use email marketing software claim that its most valuable feature is the automation function. Busy agents tend to feel that time is their nemesis – pulling them in multiple directions at once. Any tasks that can be delegated or automated are a blessing because it's one less thing on your plate every day. By integrating your email campaigns with your contact management software, you set it and forget it while you get out and close deals or network for new ones.
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How to Find Quality Real Estate Leads
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What's New with HomeActions?
It's been a busy few months for HomeActions. Since we published our initial product review just last summer, the email marketing platform has added multiple features, including a new "digital marketing Zscore" that shows agents and brokers how their campaigns are performing. Today, we're going to take a quick tour of HomeActions' latest updates. So What's New? HomeActions' aim has always been to be as user-friendly as possible, and with their platform upgrade, the solution is easier to use than ever. A big part of this is due to the new WalkMe™ application, a wizard that guides users through a step-by-step tutorial of any HomeActions feature that they need help with. The app is always available to assist you, no matter where you are in the program.
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Top Tips for New Real Estate Professionals
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Make the most out of your drip campaigns.
Most real estate professionals have an email drip campaign to help them stay in the hearts and minds of both potential and current clients. Since most of these campaigns can be automated, it's easier than ever to fall into bad or lazy habits when it comes to your drip campaigns. Here are some tips to boost your slumping real estate marketing campaigns. Your Subject Lines are too long: Plain and simple, they are probably too long or too boring. Emails with subject lines between 29 and 48 characters have a bit over triple their open rate than than those that go over. Even staying in these limits won't guarantee people read what you sent them; the subject line also needs to be snappy and interesting. Which leads me to... Be interesting: Don't send emails you would not open and read yourself. This is a simple one, but we are all guilty of packing marketing emails with nonsensical buzzwords to get opens and interactions on out emails. Really think about what your clients are interested in and meet those needs. Really try to understand the people you're trying to reach and cater content to their needs. Emails are easily overlooked, disregarded, forgotten, or sent right into the spam folder, so putting some time into content will save your emails from the trash bin.
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10 Ways to Build Client Loyalty
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Ten Real Estate Newsletter Tips
Do you send out a real estate newsletter to your prospects and former clients? Digital newsletters can be a great way to share helpful information, keep in touch and stay top of mind. You can create a newsletter for your real estate business using a combination of your own blog posts, helpful articles from around the web (go ahead and use anything from this blog!) and photos that highlight your team or your clients. Here are 10 quick tips for making a real estate newsletter that gets attention for all the right reasons: 1. Brand It First things first, make sure your newsletter reflects your brand right off the bat so readers know where it's coming from. Include your logo, slogan, brand colors, contact information and headshot. 2. Organize It Who wants to read a wall of text? No one! Divide your newsletter up into segments that are easy to differentiate so recipients can easily identify information that might be interesting to them. Formatting is key. 3. Write Good Headlines You may have great content but if you have a lackluster title, it's less likely your article will get read. Be snappy and direct. A little humor never hurt either (if it works with your brand). Here's a great article about how to write a compelling title.
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Email Marketing Best Practices: Tips for Real Estate Agents
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Real Estate Email Marketing: Deciphering the Data
Email marketing campaigns are a great way for REALTORS® to stay in touch with their clients. But do you know how your campaigns are performing? More importantly, do you know how to use that data to further enhance the performance of your current efforts? Deciphering the data behind a real estate email marketing campaign isn't difficult. Just by understanding the potential the statistics your email sending platform can provide, you can uncover easy opportunities for enhancing your current efforts. Here are some key email marketing data points and how you can best use them: Total Opens: Do you notice that certain emails generate higher open rates than others? Even if they are sent to the same group of people? Examine the subject lines of emails that seem to generate more interest and use that information to adjust the subject lines of future emails. It's a small thing, but it can make a big difference when it comes to the performance of your efforts. Total Click Throughs: It's not enough that people are opening your emails, you want to know if they're interacting with them as well. Knowing which links your contacts are clicking can give you insights into the type of content to include in future campaigns. After all, the goal of any email campaign is to provide useful information that's engaging. Bounce Backs: When an email is designated as a "hard bounce" that means it was sent to an address that is invalid. It's important to make sure invalid emails are updated or removed from your list. Reach out to those contacts with bad addresses. It's safe to assume other information may have changed since the last time you spoke with them.
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How to Write About Politics Without Getting Blasted
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How to Win Every Customer with Email Marketing
A Rule of Thumb Isn't a Rule of Everybody You are an awesome REALTOR®. You have leads coming to your peoplebase from a variety of sources, at all different stages of the buying process. In an effort to gain the most clients, you research email send schedules, spend hours crafting the perfect email of the perfect length, and monitor each person's activity on your website. You're a data gathering, researching, planning machine. Way to go! Somewhere along the way, though, you may follow the rules too much and cut out who you are — the most valuable factor in your brand. We don't want that to happen, so we have some ideas to share with you. Imagine you aren't a real estate agent, and you're a general store clerk instead. You serve a clientele in Depauville, NY. There have been studies about the best way to approach customers that are written for storefronts in New York City, you've learned about all of the new products that are catching consumers' attention, and you're fluent in the most appealing color scheme combinations. When a customer walks through your door, you have a choice: Do you approach them based on the figures of the macrocosm that you've studied, or do you approach them based on what they seem to need at that moment?
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5 Tips for Writing the Best Marketing Email
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Four Real Estate Drip Campaigns
In today's blog post, I'm going to outline four great real estate drip campaigns that you can use to nurture all of the leads and past clients in your database. This way, your contacts will use you for all of their real estate needs and refer you to their friends and family for years down the road. If you're not using real estate drip campaigns already, start by selecting an easy to use and robust real estate contact management software, like IXACT Contact, that has the campaigns I discuss in this article pre-loaded into your account. You should also be able to create your own custom plans and customize the pre-loaded ones. Keep in mind that the drip campaigns can be composed of emails, letters, to-do's or a combination of all three. Here are four excellent real estate drip marketing campaigns: 1. Four month high touch buyer prospecting plan A four month high touch buyer prospecting plan is used to keep in touch with a seller who will be listing their home within the next four months. It's great for really staying "top of mind" with a hot lead, maximizing the chances that the lead will use you as their agent when purchasing a home in the next four months. A good four month high touch buyer prospecting plan is composed of a combination of drip emails and phone calls. At certain points in time, your REALTOR® CRM will prompt you to call the prospect and discuss ways you can sell their home quickly and for the best price, follow-up on a prior email, and more. You'll probably want to assign this campaign to most of your buyer prospects.
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5 Email Marketing Tips Every Agent Needs to Know
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Friday Freebie: 1 Way to Get Back in Touch with Neglected Contacts
Having a real estate CRM you barely use is almost as bad as not having one at all. When you neglect your CRM, what you're really neglecting are your prospects, clients, and lucrative future business. However, if your current CRM is complicated to the point of being difficult to use, we sympathize, but offer a few words of advice: Get a new one! Happily, there are options out there that will let you try before you buy. Today we're going to introduce you to one. Free 2-month trial from IXACT Contact If IXACT Contact's testimonials are any indication, ease-of-use and powerful email marketing features are major reasons agents love the program. It offers a wealth of functionality that makes it easy to stay in contact with your database and in control of your business, like: A professionally designed and written monthly real estate e-Newsletter (the only real estate CRM that has this) Email Campaign Reporting to identify the hot leads hiding in your database (the only real estate CRM that has built-in Email Campaign Reporting) Marketing Activity Plans Listing and Closing Activity Plans Lead Capture via Email Email Correspondence Capture Supports teams of all sizes Free and unlimited customer support Wireless smartphone sync (syncs with the built-in address book, calendar, and task list on your phone) Syncs with Mac Address Book, iCal, and Microsoft Outlook Compatibility with Mac and PC operating systems and all web browsers Mail merge letters and labels Detailed contact profiles Activities/history Log For a limited time, you can try all these features out with a free trial that's twice the normal length. IXACT Contact is offering RE Technology readers a special 2-month (60 day) trial. Simply use partner code FridayFreebie when you sign up. But hurry! This offer expires on October 3rd so be sure to sign up now! Ready to get started? Claim your free 2-month trial today!
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