'Coming Soon' Programs from Compass and Howard Hanna: Find Out How HH Sold 55 Homes in One Month with Find It First
The real estate industry suffers from constrained inventory, forcing brokers to get creative in order to address the needs and expectations of home buyers who are working with a company agent. Two leading firms have created solutions that are interesting, and potentially long lasting.
Neither of these firms have pocket listing programs, which is an important distinction. A pocket listing, or properties sold by brokers without ever entering an MLS, pose a problem for the real estate industry. Frankly, pocket listings are bad for sellers who sacrifice the highest possible price for their home because of limited exposure.
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