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First-Time Home Buyers Are Dangerous: Fact or Fiction?
First-time home buyers have historically been a large niche for real estate agents. As each generation enters the workforce, their desire to own a home logically follows right after. This trend has been hotly debated as the rise of the millennial home buyer has spurred some interesting opinions. Conversations in recent years have resulted in many agents believing the millennial generation is the first group to break the status quo of homeownership. Are you a real estate agent that feels as though first-time home buyers are not worthwhile? In this post, we get into whether or not first-time home buyers are an asset to your real estate career.
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Will Buyer's Agents Survive?
The buyer's agent is a hard-working agent, especially in an inventory-constrained market. They represent the person bringing the money to the transaction and, yet, they are often unappreciated, undervalued, and under-compensated for their efforts. Some would suggest that the buyer's agent may not survive the next 10 years in our industry, but I am bullish on them remaining a vital contributor to real estate transaction services.
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Why Is Home Buying Emotional? It Should Be Logical Too!
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Neighborhood Profile Pages for More Real Estate Buyer Leads
What can you do to get more real estate buyer leads? Listings are wonderful, but the more business the better, so buyer leads are important as well. Take a trip through your website to see if you're providing the assets that buyers, and particularly first-time buyers, want. With younger buyers re-entering the homebuying market due to better job prospects in a growing economy, providing them the information they want when they want it will lead to more buyer leads.
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What Traits Home Buyers Look for Most in Real Estate Agents
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How to Narrow Your Buyer's Choices and Reduce Showings Before Even Leaving the Office
Tired of driving drudgery? We've got the buyer's agent tips you need to put a stop to those endless showings. Clients may love looking at houses, but you deserve to live a life outside the office. How Can You Cut Down on the Property Parade? We'll look at common scenarios, and workarounds that are friendly but firm for putting an end to unnecessary showings in these real estate buyer's agent tips:
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Finding the Right Neighborhood for Your Buyer
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6 Apps to Close Buyer Clients Faster
Working with home buyers can often be time consuming and frustrating. You may have even seen estimates that home buyers should expect the homebuying process to take a minimum of four months. Experienced real estate agents know there are a lot of steps along the way that can either shorten or (more likely) lengthen this process. However, with the right systems, and six key digital applications, you can speed things up—and free up your time to serve additional clients! Serve More Buyer Clients, Make More Money
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First-time Home Buyers Flock to Realtors Who Provide Answers
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A National Homeowner's Association Database for Agents: Fact or Fiction?
Homeowners' associations are infamous in the real estate industry. Horror stories of overzealous board members, onerous regulations, and kangaroo courts are the reason why HOAs are the largest elephants in the room for agents and their clients. To help demystify the future for your prospects, one solution is already in the works. But before we reveal the National Homeowners' Association Database for agents, let's understand the pros and cons of HOAs.
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4 Ways to Enhance the Home Search Process and Help Buyers Find Their Dream Home
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Friday Freebie: Brandable Property Showing Checklist for Your Buyers
So your buyers (mostly) know what they want in a home—but do they remember which homes matched their criteria after they tour them? After seeing a dozen or so houses, it may all start to blend together in your clients' minds. Which house was it again that had the great master suite, but an underwhelming kitchen? Or was it a great kitchen but an underwhelming master bedroom? Whatever the case, it sounds like your clients need a little help with keeping all the properties they see straight. This week, we're highlighting a free checklist, brandable to you, that can help. Brandable House Hunting Checklist, courtesy of Homes.com
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How to Deal with Buyers Who Love Property Portals
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Best of 2016: How to Educate Buyers to Make Good Offers
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in February and is #9 in our countdown. See #10 here. As Realtors®, you see this again and again. As a listing agent, you are required to submit all offers to your seller, even the lowball offers. It is a horrible situation for the agent. Indeed, it is probably a horrible situation for the buyer’s agent, too. It is embarrassing for a buyer’s agent to submit a lowball offer to a seller. As the listing agent, you need to reinforce the price. Respond with the data that was used to set the listing price. You did a CMA, just update it with current comps. When you counter to the buyer, include the facts that support your pricing. The buyer’s agent is unlikely to argue, especially if you are drawing those facts from the same MLS. Another piece of information that you may want to include is the graph showing the sales price as a percentage of the Original Price. The graph above is a good illustration of this. Real estate professionals understand that there is seasonality to pricing. You can see that the spring market is hotter for sellers than buyers. The buyer market gets slightly stronger in the fall, and is red hot over the holidays.
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Should your buyers send a buyer letter? (Here’s a template anyway)
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Listingbook Basics (9/6)
Tuesday, September 6, 2016 at 10:00 AM PDT In this session you will learn: What Listingbook is and what it's for Basic System Navigation General Overview of Your Clients' Experience The Differences Between Listingbook Basic and Listingbook Pro Register now!
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Let’s Play 20 Questions: Creating the Perfect Buyer Profile
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How to Help Home Buyers Without the Hassle (8/18)
Thursday, August 18, 2016 at 9:00 AM PDT Do you want to stop driving around every weekend showing homes with no offers being made? Want to stop getting frustrated when your customers change their minds and stay on the fence? Would you like to get offers under contract quick and easy so you can collect a commission and move on to the next deal? If you answered yes to any of these questions, you're definitely going to want to learn our fast and efficient method for helping home buyers, all while providing a 5-star experience that will prime the referral pump of new business! Here's just some of what you will learn during Thursday's training: Get all-new templates for phone consultations to qualify leads and learn hidden motivations ... the key to getting buyers to act! Get scripts for moving home buyers along the track of closed transactions Reduce the number of showings and home tours by getting to the right fast and without objection Increase the average sales price of your home buyers to get a "raise" for helping home buyers Simple tech hacks you can use to save HOURS on home tours, and ensure your buyers don't forget what they loved about a home Register now!
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3 Places Today’s Buyers Are Getting Their Real Estate Information
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5 Tips to Stop Wasting Your Time With Buyers
Some buyers are going to take up a lot of your time, seeing houses every weekend and whatnot. Some agents, however, know how to work around that and optimize every minute. Here are some master tips to efficiently work with buyers. Tip #4 at 3:51 is extraordinarily clever.
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Meeting Buyers’ Demands with RPR’s Search Tools (5/17)
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How RPR Covers Every Angle of Buyer-Realtor® Relationship
Know the market Anticipate objections Find a match Close the deal Wish it were that simple? Of course, but we know it's not. Being a buyer's agent in the information age has challenges probably not worth repeating here. Rather, here at RPR, we offer solutions—simple, reliable, and accurate tools that help REALTORS® successfully execute every step of the home buying process. We were recently reintroduced to a REALTOR® from the Boston area who, along with all 240 of his agents, use RPR in every facet of his operation, notably when working with buyers. "Buyer expectations come in all shapes and sizes but one thing is for sure: they all expect accurate, timely information," says John Connolly, Vice President of SUCCESS! Real Estate, Boston, Mass. "From basic characteristics of the home to a thorough analysis of local market conditions, REALTORS® really need to be on their game." Here, John shares how RPR helps his entire team remain relevant when working with buyers.
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The Hard Truth About Real Estate Buyers
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6 Game Changing Neighborhood Traits That Buyers Are Looking For
According to the National Association of Realtors, the average buyer looks at 10 properties throughout a 10-week span before finally making a purchasing decision. Your job as a real estate professional is to simplify this process by finding and showing them properties that meet all of their requirements. But helping your clients find the home of their dreams will require more than just showing properties that include all the amenities they are looking for. What really makes a difference is the neighborhood that comes with it. Here are six game changing neighborhood traits that buyers look for prior to purchasing a home. 1. Convenience of Public Transportation Having easy access to public transportation, while often overlooked, can be a huge plus in the eyes of soon-to-be homeowners. This is especially true for those who live in urban areas where any commute can turn into a nightmare. Ask your clients if they'd prefer to be centrally located near a public transportation line and it will help narrow down the scope of your search. 2. High Walk Scores A Walk Score is the rating that a neighborhood receives based on its walkability. Some of the determinants of this score include: pedestrian design; types of streets, parks and public spaces; income level and a defined neighborhood center. High Walk Scores are strong indications of a good quality neighborhood, so it would be smart to share this score with clients who are considering moving to a particular area.
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First Look: HomeZada is the Antidote to Stale Closing Gifts
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5 Tips for Nailing Your Next Buyer’s Tour
You've just received a call from anxious buyers. They've been looking at homes online for weeks and are now ready to work with a REALTOR® to get the buying process started. They have a good idea of what they can afford, and of course have a long list of criteria for the perfect home. After spending some time talking with them, you schedule time to show them the properties they are interested in. Did you know that RPR has everything you need to complete a successful buyer's tour? Here are five tips that will help you impress your new buyers, while also keeping you prepared for those unexpected moments when you're out and about. 1. Prepare Start your search in RPR. Sure you can enter your buyers' criteria: beds, baths, sqft, garage, price, etc. But you can also use the mapping tools to search by specific geographies, including Zip Code, MCD/Townships, Neighborhoods, School Districts (including attendance zones) and more. See exactly where the properties meeting their criteria are on the map. Are they looking to be within 15 minutes of their office? Use the Drive Time tool to search only for properties within this distance. Using these mapping tools, you can be sure that you're finding more than just the house itself: you're finding the desired neighborhood, school zone, and even distance to work. 2. Standout You've narrowed down the tour to four properties. First, generate a Neighborhood Report for each of the areas you'll be showing. RPR's Neighborhood Report will give your buyers an idea of not only the market statistics of the neighborhood: average sales price, inventory, average list price over the last 12 months, etc., but it will also give your buyers an idea of who is in the area. Do your buyers have young children? Are they looking for a neighborhood full of prospective play dates? RPR's Neighborhood Report will give you the number of households with children. Or perhaps they are interested in knowing the water quality, or even how much rainfall. The Neighborhood Report will give them all of that.
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Are Buyers Really Liars? Addressing a Common Agent Complaint
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Product Review: Listingbook
You've probably heard the old cliche, "Buyers are liars." And if you've worked in real estate for any length of time, you probably have first-hand experience with this cliche in action. Does this sound familiar? Your clients give you a list of criteria describing their "perfect home." When you find a property that closely matches those criteria, your buyers tell you they're not interested. Or how about a client that finds their dream home online, but thanks to inaccurate data, discovers it's no longer available? In that case, third party websites are the liars. In either case, agents face challenges in finding clients the home that they actually want, while providing them accurate and timely information. Those are the obstacles that Listingbook aims to overcome. Listingbook is a "client servicing platform" that allows agents to move clients and prospects off of public websites and onto a private search environment. That platform gives agents detailed insight into what their clients and prospects are searching for and makes it easy to collaborate and communicate with them. Agents are able to see all elements of consumers' search criteria, as well as properties they've viewed, favorited, and rejected. There are several ways to experience Listingbook--as a buyer's agent, as a listing agent, and as a consumer. Let's take a look at all three.
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Ways to Win the Deal in a Multiple Bid Situation
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How to Leverage Facebook to Attract Buyers
To find success on Facebook, begin by listening. Facebook is a very noisy place. Just staying current on your newsfeed can take some time if you have a lot of Facebook friends. One way to "listen" for business opportunities is to use Facebook's search function. Here are two tips to get you started: 1. Pick the Right Keyword - If you live in a small community with fewer than 250,000 residents, you can simply search using a city name. If you live in a big city, you should use more refined searches like "moving back to [city name]." Be sure to hit the little magnifying glass to perform your search. Do not use the Enter or Return key. 2. Filter Your Search Results - On the left side of your Facebook search results page, you will find filters. The second filter from the bottom is called Public Posts. Pick that and you will see the refined results that you are looking for. Listening on Facebook is not hard. Just scan through the results and see what people are talking about. Each day you are likely to find people talking about real estate related topics.
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3 Final Down Payment Assistance Myths Debunked
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5 Business-Building Tips for Buyer’s Representatives
Polishing your buyer-representation skills builds your reputation as a trustworthy, knowledgeable real estate professional who adds value at every stage in the home buying process. Here are five ways to grow your buyer-representation business. 1. Become a community expert Recognition as a community expert wins referrals and repeat business. You could create a blog to showcase both your business expertise and community knowledge. A blog builds credibility and keeps potential buyers coming back for news and information. Home-buyer seminars provide another opportunity to demonstrate your real estate expertise and community knowledge. Prospects can check you out before making a commitment and when they are ready to buy, your name will be at top of mind. 2. Build a team of experts Access to a team of experts is a double win for buyer agents. You and your buyers can tap into valuable knowledge and services and other professionals may refer business to you. Invest the time to learn what your community has to offer and research your team of experts.
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4 Ways to Help Your Buyer Find a Home When Inventory is Tight
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The Arsenal of Apps Clients Need to Find a New Home
Help make the home search easier! Share this article from HomeFinder.com with tech savvy clients to empower them to find the property of their dreams: Whether the home buying process is just a glimmer in your eye or you are knee deep in the search process, we have the secret weapons you need to make the search and decision process easier. Arm yourself with this arsenal of apps to help you search, find and decorate your new home like a pro! 1. SiteWise (iOS, Android; $9.99): This app is great when you are shopping for a new city and don't know where to begin (which helps justify the pricey cost). SiteWise fills you in on area demographics, whether you're looking for an area with young singles, a town with families, or a place to retire. The app pulls information from census data, to give you a report of population by age, education, number of children, household income, etc. 2. Suburb Scout (Android; $1.99): Have you found your ideal area, but can't place your finger on that mysterious smell or unsettling noise? Before you buy a home and end up stuck, use Suburb Scout to investigate your concerns (landfills, sewage-treatment plants, airports and more). 3. HomeFinder.com Real Estate Search (iOS; Free): This new app lets you glimpse inside the home for sale right in front of your eyes...without setting foot inside. Available in time for the 2013 spring home buying season, the HomeFinder.com Real Estate Search iPhone app virtually transports you from the sidewalk through the front door. Stand in front of a home for sale and open the app for a peek inside the home; the property details instantly appear when the app is opened.
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Home Showing Best Practices for Buyer’s Agents
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How to Make Loan Pre-approvals Work in Your Favor
Agents, have you ever had this happen to you? An enthusiastic would-be buyer calls you up, eager for you to show them a certain property. "I'd love to help you out," you might reply. "Go ahead and send me a copy of your pre-approval letter and I'll get in contact with the listing agent." Did the mere mention of the word "pre-approval" stop the conversation dead in its tracks? Perhaps the caller was just an inexperienced buyer, or they were a lookie-loo. Regardless, no agent should waste their time on prospects who are not pre-approved for a mortgage. Consumers with pre-approvals in hand are serious about purchasing a home. As an agent, your time is precious. You should be spending your time with the prospects most likely to result in a completed transaction. However, don't think of unapproved buyers as a hassle--think of them as an opportunity. By tying the pre-approval process to the signing of a buyer representation agreement, you come out ahead--and with a qualified new client! Here's how.
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A ‘CMA’ for Buyers
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Trulia Launches Crime Maps
Very often, agents are asked by potential home buyers about crime statistics in a given neighborhood. As a broker, you need to be able to advise your agents about the best way to respond in this situation. Clearly, it’s not ideal for agents to be responsible for researching and providing this information. Yet, in the past, it was difficult to direct consumers to a resource where they could obtain the information themselves. Trulia has released what they believe is a solution for this difficult issue: Crime Maps. Agents can suggest that consumers use Crime Maps to perform their own research about neighborhood safety. We learned more with this article from Trulia.
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