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Think Your Lead Generation Is Expensive and Ineffective? Watch This Short Video for 3 Lead Gen Tips from Industry Experts
Lead generation: two words to strike unease in the heart of any dedicated agent or broker. Funneling potential clients into a sales cycle takes time, energy, and resources... and then comes the actual nurturing of the lead to convert them into a customer. Technology continues to change the way we market ourselves to clients. Lead generation has moved from the tactile world of newspaper listings and flyers to a digital landscape with seemingly endless options. And yet, navigating this terrain of resource-hungry advertising platforms can be treacherous on all sides, especially when only an average of 2% of leads are ready to move to contract within 30 days and it could take up to seven years to close a deal for the other 98%! If it seems like a daunting task to come up with new leads, you're not alone. Many agents face similar issues in their campaigns to create business through lead generation, whether they hire a service or pursue new leads themselves. Recently, Bondilyn Jolly, VP of Marketing at Elevate, an online lead generation and marketing provider, sat down with Denis Pepin, Broker/Owner of United Real Estate Professionals in Huntington Beach, Calif. to talk about common lead generation challenges and their solutions. Here's the video and recap: Problem: Lead generation is expensive. Solution: Generate new leads from your current clients. As an industry average, for every $1000 spent on lead generation, only $10 is spent on lead nurturing. Disrupting this statistic will set you apart from other agents who simply walk away after a deal closes. Actively maintaining a relationship with past clients positions you at the top of their minds when someone they know starts talking about moving. According to NAR's 2018 Home Buyer and Seller Profile, 90% of buyers would use their agent again or recommend to a friend—take advantage of this fact. Problem: More leads exist than actual business. Solution: Lead gen that specializes in analytics could provide higher quality leads—meaning, customers that are more likely to buy. Investing in companies like Elevate that work closely with dedicated and experienced marketing professionals to add value to their lead gen services can help ensure you're seeing a profitable return on your dollar. Problem: Most agents do not have a system to effectively handle and nurture inbound leads. Solution: As part of your sales funnel model, it's extremely important to send potential clients down a tested, proven track towards contract to get the most out of your leads. If you're losing clients at a certain step in your cycle, don't keep trying the same methods over and over until you wear yourself out—change your approach! The best thing to do when you're feeling stuck is to find a reliable, consistent company to work with that responds to agent/team needs.
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How Kyle Whissel became the #1 Team in San Diego
Kyle Whissel, with The Whissel Realty Group, is doing something right. Actually, he's doing a lot of things right. His business, The Whissel Realty Group, has been ranked the #1 team in San Diego and #76 team in the country! So what is the secret sauce behind this success? Step 1: invest in real estate technology that functions as a partner in your success. For Kyle Whissel, BoomTown is the only choice. "We initially got BoomTown in 2012. That first year that we implemented BoomTown, we went from 82 to 242 transactions... so that was a huge quantum leap for us!" A System that's Scalable The most successful businesses are built from a model that is (A) repeatable and (B) scalable. When Kyle's team began to see more and more listings, they knew that they had to take advantage of those listings to generate leads. But without a technology system in place that could support the level of transactions they were hoping to reach, they were leaving money on the table. "We needed to leverage those listings to get more leads. And then when we had more leads, we needed more people. The system we were on previously was not built to scale that up… so we went to BoomTown." With BoomTown, Whissel Realty Group was able to: Manage a large database of leads Generate a healthy pipeline of new leads Manage follow-up and long-term lead nurture Hold agents accountable and track performance "When you take a business that's on the right track, but when you actually implement systems in place that help you manage all of that, that's what takes you to the next level." The Best of the Best in Technology Think about your favorite car. Or the toothpaste brand you use. Those names (Mercedes, Ford, Crest, Colgate), they evoke a sense of familiarity and trust because they've been around for decades. BoomTown has been powering real estate professionals for over 10 years. With its beginnings in the Great Recession in 2008, BoomTown's technology and people have proven that they can adapt, grow, and continue to drive success for real estate teams. (And we're not slowing down!) For Kyle, it's all about working with a leader in technology. He doesn't have time for a platform that is playing "catch up" and working out the kinks. He trusts the company that powers 40% of the REAL Trends top 250 teams. "You can't catch up to what BoomTown has done in 10+ years. They are innovating at a really fast pace at BoomTown and you don't want to get left in the dust with something that's behind the times, because it's probably never going to catch up." Let's Talk Dollars and Sense Kyle Whissel is great at selling real estate. And he's even better at running a business. He knows that if you want to run a business that is scalable, efficient, and built for long-term success, you need to invest in the right infrastructure and processes. Sometimes that means not cutting corners and using the best possible technology available. "The saying holds true… you get what you pay for. You can get produce from a 99¢ store, but do you?" He compares it to when his team works with a FSBO. They let the seller know that the reason they should work with the Whissel Realty Group is that they're going to put the most money possible in your pocket. It takes more of an investment up front, but at the end of the day what matters is the "money in the pocket" AKA the ROI. Choosing the Right CRM So what should you consider when investing in a real estate technology partner? Your CRM should do the following: Hold Agents Accountable: For brokers, the accountability tools in a CRM can be invaluable. Track agent performance by making sure they're staying on top of lead follow-up and prospecting. Capture More Opportunities: With an organized database of leads (tags and segments), it is easier to keep track of where your leads are in the pipeline. Agents are alerted when follow-ups are needed, so no lead gets left behind. Generate More Leads: With a team of expert digital marketers, your brand is highlighted in the best quality advertisements on Google and Facebook, generating high-quality leads. Reduce Busy Work: One of the most important benefits of a CRM is that it can automate busy work, like emailing and texting new prospects. This frees up time for agents to expand their sphere, spend more quality time with clients, or even just take a vacation. Be Smarter with Prospecting: At BoomTown, we like to encourage "Smart Prospecting." This means organizing your lead database into workable lists. You're not just blindly scrolling through a Rolodex of numbers; you're working with targeted leads and you know what they want. Sync with Other Tools: There is no "one size fits all" tool in real estate. The best CRM will offer different packages that can better fit your needs, but even then, there are other tools outside of the CRM that you'll likely still want to use. This is why it's important to have a CRM that integrates with other technology. BoomTown seamlessly integrates with companies like dotloop (transaction management software). Improve Agent Experience: At the end of the day, real estate is all about providing an excellent customer experience. A good CRM will assist agents in providing this experience, but will go even further and improve the agent experience as well. A CRM should be intuitive, easy and enjoyable to use. And the provider should include excellent training as well as customer support. To view the original article, visit the BoomTown blog.
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Top 10 Issues Impacting the Real Estate Industry: Annual Forecast Reveals
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Efficiency in the Closing Process with 3D Tours
Taking a property listing from posting to closing can be a complicated process. Creating efficiencies in each step can be simple and is essential to completing it with consistent success Whether you're an agent or client, the process of listing a home and searching for one is a multi-stage effort. This is something we realize at The Kite Team as a part of the larger Keller Williams Infinity Group, and in our first post of this series we covered maximizing the client and agent connection where they meet in the first stage of closing a deal.
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Tech Helpline and Form Simplicity are on the road again!
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Tech Helpline Tips: Is It Time to Update or Replace Your Computer?
What year did you buy the computer you use most for your work? When is the last time you upgraded its operating system? Are you using the most current version of your web browser? If you can't easily recall the answers to any of these questions, there's a strong possibility that it is time to update or replace your computer. Here's a brief checklist to help determine if updating your computer's software is enough or if it's time to replace this vital technology that helps you do your job.
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Hosting Events to Build Your Real Estate Business
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Mission Focused: Behind the Scenes of a Top Team
The Nick Shivers Team is mission-driven, dynamic and red hot. What's their secret? Peek behind the curtain of one of the most successful teams in the Pacific Northwest. Nick Shivers Team, Keller Williams Realty Portland Central Building a Culture In real estate, we talk a lot about culture — and culture seems especially important when it comes to building, growing and sustaining a team. How would you describe the culture of the Nick Shivers team? Our team culture is about giving back, through our Sell a Home, Save a Child initiative. So at the core of it, we all believe in trying to help people; that's the basis of the team and the business. But as the team leader, I know that if my agents don't have business opportunities, they can't help clients or give back. So, we recruit with a combination of making sure the culture fits, but also by feeding them high-quality business opportunities and leads so they can better jumpstart their businesses. Extending Your Brand Online and Listings Statistically, sellers list with someone they know and trust. How do you carry your brand over to online to start building trust with those who don't know you and your team? The Local Expert™ product from realtor.com® really helps us in our listing presentations. It's an online ads solution that targets buyers and sellers with ads on realtor.com® and Facebook. And I know it works because my agents are using it to win the listing. The biggest thing that I've seen my agents do there is show sellers, "When people click in your area, you can have your open house advertised right there." It's massive exposure and I know that sellers, who are really interested in their house being seen by as many buyers as possible, are impressed. I can tell without having a lot of data (because we're in the early stages), that it is working right now. We also have our rocket listing, which is our instant buy program that I run on radio and billboards and advertise on realtor.com®. Lead Nurture, Persistence and Conversion If you meet a potential seller online, they may be months away from making a decision to sell. How do you keep the relationship fresh? To be successful, you need to be structurally able to follow up immediately. We offer new agents a 90-day ramp up where they're trained on scripts, dialogue and follow-ups for leads. The key is the follow-up and how they can use our technology to do that. We also focus a lot on staying the course. When I started in the business, I was really good at working with the leads who were interested in transacting in the next 30 to 60 days. I was not so good at the longer-term prospects and that's where the gold is. The sale might come after seven, eight or nine follow-ups. That is where you're going to get a lot of those deals, but it is in those repeat contacts that a lot of agents will give up. So we are laser-focused on training our agents not to give up too soon. Retention Once your agents "get it" and start using these guidelines, do they stick around? If I get my agents on the system, my retention improves. I suggest agents stick with me for a minimum of three years and then if they decide to start their own team, that is completely all right with me. I had an example in 2018, my number one producer decided to go out on his own. We are really good friends and I said, Great, go for it. He made less money this year and admitted that it's a lot easier to think about it and talk about it than to actually do it. Final Thoughts from Nick What defines your company? What are the main reasons that should someone consider joining your brokerage? Our big mission statement is about serving people — saving kids by selling real estate. Everything that we do is based on how we can give back to underprivileged children around the world, so that's number one. If that strikes a chord with you, then you're going to get past the first layer. The second thing is we love the underdog. I don't care where you have been. I want to see that you've had success, but I also believe that it doesn't matter where you start, it's where you're going. Last, it's about our systems and our lead generation and solutions and their long-lasting impact. And from this, we've built a tribe of loyal clients. In today's market, that's so important for agents. And of course, a big part of that is that our followers and clients know what we stand for. Because when you can literally say that your industry has helped — our Sell a home, Save a Child movement has raised over a million dollars to help kids — I think that makes a point where people go, "Wow, I'm not going anywhere else but with these guys and gals."    
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Trends in Online Marketing and Lead Generation
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Marketing Tip: Pay More Attention to Gen Xers
The National Association of REALTORS research experts continuously share housing data with insights that sometimes surprise or delight. Their recent look into Gen Xers did both – for me at least. Here are some terrific nuggets that I believe has one major takeaway. It seems all the attention has been on Millennials (or Gen Y), when perhaps we should be spending more time focusing on this ready-to-buy market, the Gen Xers. "Defined as buyers between 39 and 54 years old, they now make up the SECOND largest share of home buyers by generation, at 24 percent of all home buyers in 2018," NAR says. Some of the stats make this market a super target: The median age is 45 years old They were born between 1965 and 1979 56 percent have one or more child under 18 living at home 23 percent have two children under 18 living at home 65 percent are married Why do they buy? The American dream (desire to own a home or a larger one) and life happens: job relocation. The surprise and delightful part? The NAR says, "Gen Xers surpassed Younger Boomers this year and purchased the greatest share of multi-generational homes at 16 percent." That tells you a lot about this generation. Want some more reasons to focus your marketing on Gen Xers? Try these statistics: 88 percent buy DETACHED single-family homes, not condos or townhomes. Gen Xers make up the largest demographic group that purchases detached single-family homes. They have the highest median household income at $111,100. The reasons for the higher income: More double income couples. They purchased homes commensurate with their incomes. They bought the largest homes in square footage with a median of 2100 square feet. Ready for the drumroll? They bought the most expensive homes among all generations. Some more fresh data if you need extra motivation: Gen Xers are the most racially and ethnically diverse group of home buyers One in four identified as a race other than White/Caucasian This group has the highest percentage of home buyers that speak another language besides English Gen Xers also are very home-buying savvy. They purchased new homes, thus avoiding renovations and major repairs and replacements, and previously owned homes for a better overall value. They don't move far – can you say loyal repeat customer? The median distance from their previous home is 11 miles Gen Xers are the second most likely to buy in neighborhoods that are convenient to schools They are highly systematic, searching for a median of 10 weeks, viewing an average of 10 homes How do they buy? Most Gen Xers used savings and proceeds from a previous home sale for their down payment. Here's another fact most people missed. Many Gen Xers had to wait to buy due to too much debt. In fact, 24 percent of Gen Xers were delayed five years, and 30 percent were delayed more than five years from buying a home. When you look at just the buyers who said that saving for the down payment was the most challenging step in the buying process, 46 percent had credit card debt, and 21 percent had childcare expenses. "That's important," NAR says, "because it is more than other generations." And what about student debt? NAR found Gen Xers also averaged $30,000 in student debt, the highest median amount and equal to that of Older Millennials. But guess which group represents the largest number of home SELLERS? Gen Xers at 25 percent. And Gen X sellers are even better positioned financially: They had the highest median household income among sellers at $123,600. "Once again, Gen X sellers were the most racially and ethnically diverse of the generations," says NAR. Why do Gen Xers sell? No surprises in the list here: their homes were too small, a job relocation, a change in family situation, and they wanted to move to a better neighborhood. Here's one final reason to enjoy marketing to this group: Gen Xers canceled vacations more than other age groups to save for a home. They clearly are passionate and motivate to be homeowners. What's not to like about that? To view the original article, visit the WAV Group blog.
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Facebook Ad Changes for Real Estate: What Agents and Brokers Need to Know
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Resources for Your Real Estate SEO Toolbox
Real estate remains, at heart, a local business. Even though it's crucial to be seen as a neighborhood expert, the majority of your customers still find you on the web, not in the town newspaper. Search Engine Optimization (SEO)—is the art of creating a website packed with useful content that shows up high in search results. To lay a strong foundation in SEO, you'll need to choose and learn the right tools. Here are a few of our favorites:
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CoreLogic and Homesnap Join Forces on Integrations to Matrix
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Keys to Buying Market Analytics Products
Before you purchase any software for your business, always check for resources available from your local, state, and NAR. Realtors Property Resource is a great example of a member benefit that offers a strong array of market analytics reports that can be beautifully branded to the agent and broker. The best part is that NAR offers this tool as a member benefit. The MLS is the second place to look before purchasing market analytics products. In our Success Guide to Marketing Analytics, we highlight CRS Data, a service that is licensed by MLSs and delivered as an MLS subscriber benefit at no extra cost. Franchises or networks like Leading Real Estate Companies of the World also offer market analytics tools either for free or through a partnership program with technology companies that typically offer some customization benefits and/or cost benefits to franchisees. Check out these services before you buy. On RE Technology, we filter products by their suitability to MLSs, brokers, or agents. When you log in, the default should align with who you are, but there is the option to change your status (see the image below). For example, a broker may want to research market analytics tools for an agent. Likewise, an agent who is part of a selling group or a team may want to look at market analytics tools that suit multiple users as a brokerage would. Ask lots of questions about data refresh rates when you are considering market analytics tools. Some update in real time with the MLS using data synchronization methods like Application Programming Interfaces. Others will commonly update every 15 minutes. Some update daily and others may only update once a month. Speed matters, especially when you can have 10 percent swings in property values from month to month. Also, look at your overall technology budget. Sometimes you can sacrifice some redundant tools to invest in some great market analytics tools that really improve your business performance. Want to learn more about how to make market analytics work for your business? Download our FREE Success Guide to Marketing Analytics today!    
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Google Flags Websites that Are Not HTTPS as Not Secure
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The Latest Trends in Market Analytics
Perhaps the most significant disruption in real estate market analytics has been the launch of Zillow's Zestimate. The Zestimate is an automated valuation model that uses mathematical algorithms to speculate what a home's value might be. In the banking industry, these mathematical algorithms are called AVMs, or Automated Valuation Models. As consumers gained access to the Zillow Zestimate, it sent the industry into a tailspin. "The Zestimate is too high," or "The Zestimate is too low," shouted the crowd of industry pundits, REALTORS®, and consumers alike. The tailspin was created by opening up the dark box of real estate data that had previously only been available to real estate professionals. On a property by property basis, real estate agents would carefully sift through dozens or hundreds of properties on the market, under contract, or recently sold in the process of establishing a market value for a home. This remains true today, and the real estate professional who painstakingly performs this analysis continues to be the authority in helping sellers price homes or supporting buyers with successful offers. So the battle is on. Real estate agents have a strong challenger in Zillow, who aims to become the source of real estate information on property values. The good news is that software vendors in the real estate industry continue to raise the bar for REALTORS® by delivering a wide array of products that not only enable the agent to gain astute insights into market data, but analyze and report on that market data with exceptional professionalism. Used correctly, the agent can continue to maintain their position as the most trusted source of what is happening in the real estate market. The challenge is adoption. We have seen an enormous effort expended by the National Association of REALTORS® to maintain the advantage of the REALTOR by the development of the RVM®, or REALTOR Valuation Model. It is like an AVM, but only available to members of NAR. The RVM is created by NAR though their subsidiary, Realtors Property Resource®. This is certainly nothing new, but it is a significant trend in the industry because of its enormous evolution. The product has gotten really advanced in the data available, its ease of use, and certainly the quality of its reports. Frankly, RE Technology believes that RPR is among the most advanced mobile tools available to real estate professionals today. Another enormous development in the real estate industry has been in tax systems. CoreLogic has shifted their development of REALIST® from a standalone solution and opted to focus on Matrix 360, a fully integrated MLS and tax system in one. Alongside this trend, we have seen CRS Data completely rebuild their tax interface and become one of the newest tax systems in real estate. These systems, along with the marketing focused tax system Remine, have splintered the strategic direction of off-market data accessed by real estate professionals. Of course, data quality as measured by accuracy (typos), depth (number of fields), and timeliness (speed of update from the recorder's office) varies by county. No matter how good the software or reports are, the underlying data is the most important resource. Agents and brokers continue to tie market data into their CRM and leverage market reports in lead generation forms for "What's my home worth?" In this regard, we have seen a lot of activity by leading CRM providers like Inside Real Estate, Contactually, Top Producer's Market Snapshot, Boston Logic, Booj, Real Estate Webmasters, Gabriels, and so many others. It is the most powerful drip marketing report with soaring open rates, some hitting as high as 40 percent because consumers are starving for this information and expect it from their agents. Want to learn more about how to make market analytics work for your business? Download our FREE Success Guide to Marketing Analytics today!      
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How MoveEasy Saves You Money When You Move
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7 Real Estate Job Descriptions to Hire an All-Star Team
Your job descriptions should be informative, but also stand out. How do you write one that isn't boring, too standard, or just a supremely lame laundry list of duties? The first step in growing your business is to think about hiring your team. And when that time comes, you will need to sit down and compose job descriptions that will entice the best candidates to come knocking on your door. Where do you start? List out the responsibilities of the role, then think about what traits, skills, experience, and education is necessary to perform the job well. We put on our thinking caps and did some of the work for you. Here are some sample job descriptions for various roles that make up an all-star real estate team. Keep in mind that these are general guidelines, and should be tweaked and personalized to better align with your perfect new hire.
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Green Home vs. Smart Home (and the Top 9 Features)
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Get More Leads by Posting Content Followers Want to See
Creating content for your social channels can sometimes feel like a challenge. Between selecting the right image for your posts and thoroughly considering the text that goes with it, you are left wondering how to get your content maximum exposure and engagement. With this social media guide, selecting the optimal message type, number of characters, hashtags, and emojis for each social network is going to feel like a breeze.
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Tech Savvy Team's Highest ROI is with Print Marketing: Here's Why
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Last-minute Ad Blitz for Open House Nets 200+ Leads
Are open houses useful? That depends on what you mean by 'useful.' If you mean attracting the eventual buyer of a home, that's debatable. But if you mean, Are open houses useful for filling my sales funnel? then yes, absolutely. That's what Steve Ford, a Keller Williams agent, discovered when he was assigned to hold an open house for another agent's property at the last minute. With just 24 hours before the event, Ford had to think fast in order to generate interest—and ensure that anyone showed up at all. He turned to the Open House Toolkit from Listings-to-Leads, which lets agents quickly market their open house with Facebook ads, landing pages, single property websites, and more. Ford ran the ad below for the 24-hour period leading up to the open house to impressive results. So what can a Facebook ad do in just a day? Here are Ford's results: Over 230 leads captured from his Listings-to-Leads open house landing page (here's an example), which were then funneled into his CRM and assigned to a drip campaign. Six new pre-approved clients who responded by email and gave Ford their phone number Six more families who came to the open house after seeing the ad Ford ran the ad in four different locations: his Facebook business page, a Facebook community page for his area, Facebook Marketplace, and as a shared post on his personal Facebook profile. Here's a breakdown of how each performed: Facebook community page: drove 70 percent of leads from ad Facebook business profile: drove 20 percent of leads from ad Facebook Marketplace and Ford's personal profile: drove 10 percent of leads from ad Ford paid paid $50 to run the ad on the community page, $25 on his business profile, and nothing on Marketplace or his personal profile. That's $75 for more than 230 leads--or a very impressive (and budget-friendly) 33 cents per lead. Tip: Notice in the ad above how Ford doesn't mention the listing price? Instead, he holds back this information in order to encourage lead conversion. On his landing page, leads can get the price, property photos, and more in return for their contact information. Test this technique out for yourself to see if it earns you more conversions. So next time an open house is looming, don't panic. Just turn to Facebook for an efficient, affordable, and very effective way to capture new leads and drive traffic to your event. Brokers, arm your agents with the tools they need to win more commissions. Learn more about Listings-to-Leads today.    
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A Google Study on Team Efficiency: 5 Takeaways for Your Real Estate Business
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5 Black Hat SEO Tactics You Should Avoid
Search engine optimization (SEO) is one of the most powerful, essential tools for growing your real estate business online, and it's also a big business in its own right. Many SEO providers offer reputable, white hat SEO services that help grow your business without damaging your reputation, relying on their in-depth knowledge of how search engines work and what Google's algorithms want to see from high-ranked websites. However, you'll also want to be aware of marketers who try to cheat the system by using black hat SEO tactics, which are ultimately bad for business. Let's take a closer look at five black hat SEO tactics to avoid as you grow your real estate business online.
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How to Connect to a Computer Remotely
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3 Ways to Refresh Your Tired Real Estate Website
How long has the anchor content on your website been up on the web? Take a trip through your real estate website with an eye on how many images and how much text could be updated for a fresh new look and better usability. As you look through the site, keep one question top-of-mind: If I am a regular visitor, would I be bored having seen this content over and over? Here are some tips and ideas for refreshing your site that will make it more interesting, especially for repeat visitors. You could also generate more leads.
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Realtor Safety: Preparing a Home for a Showing
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Realtor Safety: Navigating Stairs without Making Yourself Vulnerable to Attack
We're re-running this popular agent safety video series from Real Safe Agent on our broker channel to highlight the importance of safety on the job. Brokers, please feel free to share and/or reuse this content on your own blog, website, social media account, internal communications, and beyond! We're continuing our new video series of safety tips for agents in the field. Last month, we learned how to open a door and lockbox without being vulnerable to potentially dangerous prospects. Today, we turn our attention to safety tips inside a home during a showing--how to safely navigate stairs. Julie and Lee with Real Safe Agent point out that the conventional wisdom--allowing your prospect to go all the way up the stairs before you follow them--is wrong. Why? Because it gives prospects ample time to turn a corner out of your line of sight and potentially get into an ambush position. How should you climb a staircase instead? Watch the short video above for more information and a demonstration. Tune in next time for more agent safety tips!    
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Who's Attacking Real Estate Agents?
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Realtor Safety: Opening a Lockbox and Door
We're re-running this popular agent safety video series from Real Safe Agent on our broker channel to highlight the importance of safety on the job. Brokers, please feel free to share and/or reuse this content on your own blog, website, social media account, internal communications, and beyond! In-person showings are fraught with potential dangers for real estate agents. So how can agents stay safe on the job? Today, we're introducing a weekly video series that shows agents all the subtle things they need to know to stay safe on the job--while still presenting themselves as a friendly professional. In this week's video, Realtor Jason Ralston of Conway Real Estate demonstrates how to open a lockbox or property door without turning your back on your prospect--a vulnerable position for Realtors alone in the field. Watch this short video to learn: How to subtly position yourself while chatting up your client in a friendly manner How to deal with tricky situations, like homes with an outside door that swings out and an inside door that swings in How to stay safe while treating your client in a warm, welcoming way If you found this video helpful, please share it with your colleagues--and be sure to tune in next week for more Realtor safety tips!
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Understanding the Costs of Social Media Advertising
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5 Tips to Finding Images for Your Website
Images communicate, draw attention and create interest. Images can keep people on your website if chosen correctly or lead people to leave your website. When choosing images for your website, it is important to choose images that are high quality, relevant, aligned with your brand, aesthetically pleasing and attention grabbing. So where can you get great images? Here are five ways we get images for our own site.
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Using RPR to Impress Clients and Close More Deals
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Discover MLS-Touch!
Thursday, March 23, 2017 at 10:00 AM PDT MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
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Listing Presentation Template, Skills, and Scripts for Agents
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Top Producer: Ask Us Anything!
Wednesday, March 15, 2017 at 10:00 AM PDT If you have questions regarding Top Producer® and Market Snapshot® that you want to be discussed in an interactive method, then our live "Ask Us Anything" session might be just what you're looking for! Ask Us Anything is a new concept led by our Product and Customer Service teams. Come ask questions, or just listen to the dialogue and learn something new that you can incorporate into your business. Who knows maybe a sneak peak here and there into things we are working on... shhhh! Register now!
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See SmartTargeting in Action
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Facebook for Sellers: Concrete Ideas for Closings Using Facebook's Ad Manager
Wednesday, March 15, 2017 at 10:00 AM PDT If you are one of the billion users of Facebook, you know how effective the ads are on you as a consumer. We'll discuss using Facebook and its ad system to create listing opportunities without being one of those really annoying typical real estate agents on Facebook. Register now!
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What's New? The Latest and Greatest from RPR
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Reesio Training
Wednesday, March 15, 2017 at 12:00 PM PDT This webinar is a full-length demo of our entire product. You will walk away from the demo feeling trained and knowledgeable on all of our great features. Webinars are 1 hour long, and we'll be able to answer all of your questions during it. During the webinar, you will learn how to: Create transactions in Reesio Create and add compliance and workflow templates including creating and assigning tasks Manage your documents including uploading, sharing, editing, and eSignatures and more! Register now!
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Facebook Advertising and Seller Lead Generation
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Keep Yourself Trending with the NEW zipForm® Mobile
Monday, March 13, 2017 at 8:00 AM PST Start a Transaction on the Go with the Mobile device of your choice. The new zipForm® Mobile brings many of the zipForm® Plus functions directly to your phone or tablet. Create a New Transaction Add a Template Add Property information Add Parties information Fill in additional information using MLS-Connect (optional) Start a digital signing with both TouchSign® and zipLogix Digital Ink® Register now!
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Sales Are Looking Up!
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Launching a Real Estate Brand from Scratch: Baby Steps and Big Changes
Tuesday, February 21, 2017 at 10:00 AM PST Thinking about launching your own Real Estate brand? Stacie Perrault Staub, Founder and owner of West & Main Homes, will share the baby steps and big changes that you'll need to take! In this webinar you'll learn: Telling your Managing Broker (spoiler alert: sooner isn't always better) Knowing when you're ready to take the leap to Company Owner Prioritizing logistics and investments Hiring the right team to get your company off the ground Creating effective systems from Day 1 Register now!
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Getting the Most out of the RPR/zipForm Partnership
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Propel the Sales Cycle Forward with Integrated, Intuitive Broker Tools
Tuesday, February 21, 2017 at 10:00 AM PST In this webinar, gain valuable insights into how the Top Producer® suite of products can help you build a thriving business. Learn: Tactics for generating more social media leads How to beat the competition at lead response How mobile-first tech helps your agents close the conversion gap About integrations that fuel agent success while offering you full transparency Register now!
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Paperless Files like a Pro: Fast, Efficient Document Management
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Real Estate Agent vs Broker: What's in a Name?
Why Become a Real Estate Broker vs. Just an Agent? Though there is a lot of hard work involved, there are many benefits to becoming a real estate broker. Here are some of them. Running Your Own Real Estate Brokerage or Landing a Managerial Role In order to open your own real estate firm, you have to be a licensed broker. There are two ways to run your own brokerage. You can either work alone and simply keep all commissions earned from your transactions, or you can recruit and hire other real estate agents or associate brokers to work under your license. In this case, those agents and associate brokers will split their commissions with you, the designated broker. Or, if you're running a high-split firm, they will pay desk fees. If you don't want to open your brokerage but are interested in mentoring and managing agents, that is an option as well. You can be a managing broker who oversees other agents and brokers. Earn a Higher Income While having additional career options and responsibilities is great, most agents choose to become real estate brokers for a very simple reason. They can make a lot more money as brokers. Here's a quick rundown of the differences in income for real estate agents and real estate brokers. Median Annual Income of Real Estate Agents and Brokers: 2015 *Source: National Association of Realtors 2015 Member Profile
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Win More Listings with the Ultimate Go-To-Market Plan
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Win More Listings and Outsell Your Competition
Tuesday, February 28, 2017 at 11:00 AM PST The real estate business is changing, and it's more important than ever to understand the new tools and techniques available to savvy real estate professionals today. Do you want to be recognized as one of the most tech-forward, marketing savvy businesses in your market? Attend our live webinar to learn why Matterport is the future of property presentation and how you can get in on the ground floor of the growing 3D movement in real estate. Webinar agenda: Live Matterport Demo Overview of how Matterport has helped agents and brokers from Sotheby's International Realty, Coldwell Banker, RE/MAX, Keller Williams, and more win more listings and grow their businessThe best way to implement Matterport at your business A brief history of Matterport and 3D technology The future of Matterport and virtual reality Matterport Q & A Register now!
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What's ahead for Trestle in 2017?
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DocuSign Transaction Rooms for Real Estate: Broker Edition
Wednesday, Feb. 8, 2017 at 1:00 PM PST This webinar will cover the basics of how to use DocuSign Transaction Rooms for Real Estate so you can get started and accelerate your business! Register now!
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10 Ways to Earn More Business than Your Competition with RPR
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Discover MLS-Touch!
Tuesday, February 9, 2017 at 1:00 PM PST MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
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Sales Are Looking Up!
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The Power of Automation: Sync your transactions to QuickBooks
Wednesday, January 18, 2017 at 10:00 AM PST In real estate we know how important it is to keep your business and accounting streamlined, so we have a fantastic solution that we built based on our own customer's needs and feedback for just that purpose! Connect Brokermint transaction management to Quickbooks and pay agents, invoice customers and send all receivables and payables, eliminating double entry and allowing you to keep your books straight, seamlessly. In a few days, on January 18 at 10am PT, our team will be hosting a webinar to share best practices with you: Why QuickBooks is a perfect fit for thousands of businesses How to sync your transaction data to QuickBooksHow to cut checks and pay your agents How to setup recurring/monthly billing How to do direct deposits and much more... All attendees get 25% off the first 3 months of their Brokermint subscription. Register now!
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Tired of manually managing transactions? (10/26)
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Getting Started with Listingbook (10/24)
Monday, October 24, 2016 at 8:00 AM PDT In this session you will learn: What Listingbook is and what it's for Basic System Navigation General Overview of Your Clients' Experience The Differences Between Listingbook Basic and Listingbook Pro Register now!
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Lost a Listing? Never Again with These Proven Secrets of Top Agents (10/19)
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Digital Transformation: Learn how leading brokers are going fully digital from lead to close. (10/25)
Tuesday, October 25, 2016 at 10:00 AM PDT The real estate world is changing, and the future will feature transactions that are 100% digital from lead to close. Real estate leaders will discuss the importance of embracing the future by going fully digital with key integrations such as qualified lead generation, transaction management, closing the deal, and everything in between. Register now!
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Using RPR® to Ensure a Successful Buyer’s Tour: Preparation is Key (10/10)
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RPR Overview for Broker/Owners and Management (10/6)
Thursday, October 6, 2016 at 7:30 AM PDT Purpose of the webinar: To provide management an understanding of what Realtors Property Resource (RPR) is, along with how your agents and company gain benefit from this ever expanding tool. Objectives for the call: To understand the basics of Realtors Property Resource. To understand how an agent would use RPR and the value they would gain from it. Introduction to Broker Tools for Management. The Realtors Property Resource is a NAR initiative to support the core competence of it's members by creating a REALTOR only, parcel-centric database of nationwide property information. The RPR database continues to gain more popularity and has created much discussion as it expands it's coverage throughout the country. The base application contains advanced search, mapping, and report generation features as well as a robust, parcel centric database representing 166 million parcels of property in the United States. Register now!
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Today's Sellers Demand Great Digital Marketers (9/29)
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Get More Clients With This Million-Dollar Lead Conversion Plan (9/28)
Wednesday, September 28, 2016 at 10:00 AM PDT Join us for this live webinar event to learn about the effective lead conversion plan of industry veterans Dan and Tempe Perreira. This husband and wife team use their plan to consistently produce four to five million dollars in sales annually from just 40 leads a month. From the initial response to new leads to getting them to respond and become your clients, you'll learn about the strategies and systems involved in the Perreiras' million-dollar lead conversion plan. Register now!
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Using Targeted Facebook Ads to Fill Your Pipeline (9/29)
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Creating Listings in Low Inventory Markets (9/28)
Wednesday, September 28, 2016 at 10:00 AM PDT We all know that if we had more listings we would have more sales and income. Being able to master lead creation for listings in today's market is essential. Dirk will break down the best sources, strategies and systems to generating seller leads. What to target seller leads based on your marketplace How to generate seller leads online and offline How to position to a seller "the rare moment in time" opportunity of today How to build urgency in a seller that wants to find, "the right home" before they list? Being able to create and convert seller leads into listings is the missing piece for most agents. If you want to improve your listing skills and strategies sign up for this can't miss training! Register now!
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How to Build a Winning Brokerage (10/4)
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3 Powerful Lead Generation Campaigns to Fill Your Pipeline With Prospects (9/22)
Thursday, September 22, 2016 at 9:00 AM PDT Many agents have the same burning question: "How do I market to my network without feeling like I'm bothering them or being too 'Market-y'?" The simple answer is to share information your network actually wants. We've got a powerful new campaign for your network that can fill your pipeline with red-hot leads and opportunity... without all the cold-calling! Here's some of what you'll learn with Thursday's training: 3 of our most powerful marketing campaigns to fill your pipeline with red-hot leads and opportunity! Don't be one of the agents blasting expired listings with sales calls ... We'll show you a special report you can use to offer value, build trust, and ultimately convince homeowners to work with you. We'll share the campaign, tools, and resources your network actually wants to get from you ... AND how to make calling your network painless! Facebook can be a powerful tool for lead generation ... IF you know how to harness Facebook's ad platform. We'll show you how to find buyer and seller leads with simple Just Listed campaigns on Facebook for just a few dollars a day! Got questions? We'll have a live Q&A session to help answer your most pressing questions Register now!
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Discover MLS-Touch! (9/26)
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Three Ways to Build Listing Inventory Using RPR (9/26)
Monday, September 26, 2016 at 1:00 PM PDT Looking to build your listing inventory? Many REALTORS® are using RPR to target potential sellers and build inventory. Join us for this class where you will learn three effective ways to leverage RPR as a primary component of your prospecting strategy. You will learn how to: Use RPR Market Activity Reports to leverage your circle of influence and generate new listings Convert homeowners to sellers using RPR property and market data Use RPR map drawing tools and geographic overlays to create your farm area. Register now!
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Sales Are Looking Up! (9/19-23)
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Setting Up and Maximizing Your ListHub Pro/Pro-Plus Accounts (9/22)
Thursday, September 22, 2016 at 8:00 AM PDT This short training webinar is for ListHub Pro and Pro-Plus customers. This class will teach you how to create your ListHub account and demonstrate how to access your listing presentation flyers, auto-email your Seller Reports to your clients, and make the most of your online marketing reports. Register now!
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Top Producer: Ask Us Anything! (9/21)
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Five Fabulous Features of zipForm Plus (9/20)
Tuesday, September 20, 2016 at 8:00 AM PDT zipForm® Plus was created to deliver the tools real estate professionals need and rely on to empower them to accomplish more in less time. Just a few of the many fabulous features of zipForm® Plus will be presented in today's webinar. Add forms to your transactions using time saving templates Give your clients a preview of how much their monthly payment could be with our Mortgage Calculator Fill out forms quickly using the Fast Fill button Integrate various document types with our Cloud integration feature Split your PDF documents to work with specific pages Register now!
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The Tech + The Talent: Meet Your Ace (10/13)
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Tools and Tips for a Winning Listing Presentation With RPR® (9/19)
Monday, September 9, 2016 at 12:00 PM PDT Sellers want to know your listing presentation is based on a keen sense of the market, an expertise in determining value, and your ability to bring a deal to closing in the shortest time and at the highest price possible. Learn how to create a winning listing presentation using modern marketing approaches such as RPR's Preparation, Price and Promotion model. This free workshop will highlight the RPR assets found within each of these successful strategies, including: Researching the property, neighborhood and local market Earning seller buy-in from the onset Validating the property's basic facts, selecting comps, and adjusting those comps to create a customized and flexible comp analysis Using the one-and-only Realtor Valuation Model®—an exclusive RPR pricing tool Generating a customized, client-friendly, and definitive Seller's Report Realtors Property Resource® (RPR®), one of the most innovative benefits included in your NAR membership, is offered at no additional cost. Register now!
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FSBO and Expired Listing Campaigns Proven to Get More Listings (9/15)
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Facebook Lead Generation for Agents and Offices (9/20)
Tuesday, September 20, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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Reesio Training (9/14)
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Are you tired of losing clients to the competition? (9/13 and 9/15)
September 13 and 15, 2016 at 2:30 PM PDT Today's consumers are flocking to third party sites for visually appealing listing alerts. But what they don't know is that the data is bad and they're being sold to the highest bidder as a lead. With Cloud Streams, you can compete with those sites and keep your clients from straying! Cloud Streams is quickly becoming the leading alert and collaboration tool nationwide. Keep your clients close with Cloud Streams. The topics we'll cover include: Cloud Streams setup Overview of the Cloud Streams user interface and agent dashboard How to create a stream for your client How to have your client create their own stream How to comment and discus properties within a stream Register now!
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Discover MLS-Touch! (9/15)
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Adwerx: Real Estate Advertising for the Digital Age (9/15)
Thursday, September 15, 2016 at 10:00 AM PDT Join our weekly webinar to learn why real estate marketing has fundamentally changed, and how you can stay ahead of the competition with smarter local marketing from Adwerx. Register now!
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REALTOR® Safety Webinar: Get Smart about Smart Homes and Your Safety (9/14)
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Meeting Buyers’ Demands with RPR’s Search Tools (9/14)
Wednesday, September 14, 2016 at 11:00 AM PDT Here's where it all begins: the hunt for knowledge. It's what sets a REALTOR® apart from the unrefined data gathered by consumers via national real estate portals. As an RPR® user with an expert understanding of the local market, you have the power to analyze and manage a platform of unparalleled data to the extent that no other search mechanism offers. In fact, no other real estate data sharing website offers side-by-side, listing vs. public record comparisons like RPR. And it's all at your disposal, as a member benefit. We'll review the array of search options in RPR to help you find just what you and your clients need! This class covers searching for Neighborhoods, Schools, and by recent Market Activity. We'll show you how to use Mapping Tools to hone in on an area and show you how to drill down using RPR's advanced search options. Register now!
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zipForm Plus Timely Tips and Tricks (9/14)
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Propelling the Sales Cycle Forward with Broker Tools from Top Producer (9/13)
Tuesday, September 13, 2016 at 10:00 AM PDT In this one hour webinar with Broker Consultant, Luke Rogalsky, gain valuable insights into how the Top Producer® suite of products can help you build a thriving business by addressing: Actionable strategies to ensure your agents make the first connection Tools to foster and build trust after the initial prospect contact Data and relationship intelligence to move the sales cycle forward Seamless integration of technologies for quick agent adoption Real-time insights and marketing metrics for Brokers Register now!
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AuthentiSign and the Counter Offer (9/13)
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Introducing Wise Agent (9/13)
Tuesday, September 13, 2016 at 10:00 AM PDT Join us for an introduction to Wise Agent. This webinar will show you how you can organize and manage every aspect of your real estate business with the Wise Agent CRM system. We will cover: Contact Management Transaction Management Marketing Tools And more! WiseAgent is the solution to ALL your real estate business management needs, with a free trial, training and 24/7 customer support. General overview followed by a question and answer session. Register now!
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From Cold to Sold: How to Get Leads to Respond (9/7)
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Using Targeted Facebook Ads to Fill Your Pipeline (9/8)
Thursday, September 8, 2016 at 12:00 PM PDT What if you could predict when someone may be ready to buy or sell a home and target those people to fill your lead pipeline? With Facebook, you can! Join us to learn how you can leverage Facebook to create targeted ads to reach your ideal audience and generate leads. In this 30 minute webinar, you'll learn: How to use specific life events to target potential buyers and sellers Tips for capturing and converting a greater percentage of these online leads Register now!
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Welcome to Top Producer: Build Relationships, Build Your Business (9/8)
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Adwerx: Real Estate Advertising for the Digital Age (9/8)
Thursday, September 8, 2016 at 10:00 AM PDT Join our weekly webinar to learn why real estate marketing has fundamentally changed, and how you can stay ahead of the competition with smarter local marketing from Adwerx. Register now!
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Getting Started with RPR (9/8)
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DocuSign Transaction Rooms for Real Estate: Broker Edition (9/7)
Wednesday, Sept. 7, 2016 at 1:00 PM PDT This webinar will cover the basics of how to use DocuSign Transaction Rooms for Real Estate so you can get started and accelerate your business! Register now!
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See SmartTargeting in Action (9/7)
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Facebook Lead Generation for Agents and Offices (9/6)
Tuesday, September 6, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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Listingbook Basics (9/6)
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How to take your Office Paperless! The 'Qualifying' Broker Dashboard, Document Review and TransactionDesk (9/6)
Tuesday, September 6, 2016 at 1:00 PM PDT Find out how to take your office paperless with TransactionDesk--transaction files and document checklists! We will cover all of the tools and tricks to create content for the agents to use as well as the reporting and document management functions that offer you the visibility into all of the office files. Register now!
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The Essential Elements of Real Estate Marketing (8/30)
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Sales Are Looking Up! (8/29-9/2)
Every Monday thru Friday at 10:30 AM PDT Are you ready to start writing more offers and winning more listings? Then join me, Gary, at one of our free, live, Cloud CMA webinars hosted daily! Come see why over 100,000 real estate agents nationwide are using Cloud CMA to write more offers and win more listings. I'll take you through a complete overview of Cloud CMA and show you just how easy it is to start looking awesome in front of clients and prospects, today! The topics we'll cover include: Cloud CMA setup Overview of the Cloud CMA user interface How to create Cloud CMA reports How to share your Cloud CMA reports Creating and sharing reports from your smartphone (it's a little bit like magic!) And even show you how to do a listing presentation with our Interactive iPad CMA! Register now!
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