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Worth the Upgrade: How to go fully digital with the Ultimate Edition of Form Simplicity
When the vast majority of agents in America found themselves working exclusively from home, a new reality took hold. The more you could do digitally, the more likely you would remain successful throughout our health crisis. Agents and brokers who had been using a transaction management solution like Form Simplicity have stayed on top. They've been able to keep their business going by managing their transactions digitally, from listing to closing. As real estate begins its rebound, agents and brokers are looking for ways to work better remotely. For top producing brokers and agents, that means a robust, digital transaction management program. It also means using it every day. The Form Simplicity solution A transaction management program needs to be the cornerstone of going digital. But you also need to make sure you exploit all the benefits that it can provide you and your clients remotely. Form Simplicity, a leading digital transaction management solution owned and operated by Florida Realtors, is used nationwide by associations, MLSs, and brokerages. Beyond the ability to help you fully manage transactions remotely, Form Simplicity is the only leading transaction management solution created for real estate pros by real estate pros. Knowing what you need to improve your workflow and offer more remote services to your clients is what Form Simplicity does best. Every version of Form Simplicity – Starter, Professional, and Ultimate – provides these core features to help every agent work better – and faster – remotely: Everything is in the cloud and mobile-friendly: You can create, edit and store transactions online, on any device, and access anytime. Auto-populate feature – enter once: You no longer have to input the same information repeatedly on multiple forms. Get rid of clutter: Stop searching through stacks of paper files. You can find every transaction form instantly. Ditch your calculator: Eliminate math mistakes, as these smart forms do the calculations for you. Reduce your risk: All forms are always up to date, approved by the association, and are technically accurate. You won't make the mistake of using the wrong form. Do everything on your mobile phone: The newest update allows you to create and edit transactions on your smartphone or tablet, giving you total control from anywhere you are. Unmatched training and tech support: You get free and unlimited access to live and on-demand webinars along with an online library of how-to videos that walk you step-by-step through the most common tasks. If you ever need help, tech support is provided by the best in the business: Tech Helpline, also owned and operated by Florida Realtors. Tech Helpline is real estate's No. 1 tech support service, staffed by a team of the industry's most friendly, patient, and knowledgeable tech analysts who work with agents and brokers every day. The Professional Edition of Form Simplicity helps busy agents manage even more transactions remotely, providing them with up to 50 MB of online storage. And both the Professional and Ultimate Editions allow agents and brokers to do more with these additional features: Organizes even the disorganized: No more searching through countless emails and sticky notes for transaction details. Find what you need immediately. No more time spent downloading and uploading documents: Every email, text, and attachment goes directly to the right transaction, ready to view at any time. Collaborate online: You can engage clients and third parties in real-time, with comments online, again, all organized within the right transaction folder. Work in teams by giving read/write access to specific transactions to people you choose in your office. Tools for Brokers: Includes Broker Review—the ability to review, comment on and approve all forms digitally submitted by your agents. Create customizable checklists for agents to use when submitting their transactions' documentation for review. This allows your team to remain compliant. Visibility into each agent's transaction activity including email and SMS history. Ability to showcase your brand by adding your company logo to the forms your agents use in your transactions. And much more. But to go fully digital, you need the Ultimate Edition of Form Simplicity. The Ultimate Edition gives you unlimited electronic signing and unlimited online storage. For most agents, this upgrade is less than 20 cents a day. The Ultimate Edition of Form Simplicity: Solves your signature problems: No more driving around or hunting someone down to sign. Electronic signatures mean signing remotely, from anywhere, helping you close your deals on time. Bank-grade electronics signature features: It has all the security bells and whistles that makes digital signing safe. It uses advanced password protection, uses a Certificate of Authenticity (tracks date, time, email, and IP address), creates an Audit Log, and ensures every signature is legal and binding. Never worry about running out of space: Because every electronic signature session you send comes back as files that you need to store; you get unlimited storage. You also won't have to delete files to make way for new ones with unlimited document storage. You can retrieve any older file at any time. The popularity of esigning has never been higher. By investing a little more with an upgrade to Form Simplicity Ultimate Edition, agents can solve one of their most significant challenges – and time killers – when working remotely. Upgrading to the Ultimate Edition is the easiest way to go fully digital. Going digital is no longer an option; it's what your clients need – and expect. If your association, MLS or brokerage does not offer a transaction management solution, ask them to contact Form Simplicity today through our website at formsimplicity.com. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Redesigned Form Simplicity Makes Working Remotely Easier than Ever
Form Simplicity, the only transaction management software owned 100% by a Realtor association, makes working remotely easier than ever. Across the country, agents and brokers are switching to the redesigned version of Form Simplicity as they rapidly adapt to all things digital. Many are attending webinars hosted by Technology Training Manager Kaz Cisowski. Kaz reports he has had more people attend Form Simplicity training in the last four months than all of last year. "People are hungry to learn right now," Kaz says, who has already trained about 7,500 professionals. As agents and brokers nationwide hone their digital skills in record numbers, most are telling Kaz that the latest version of Form Simplicity is much easier to use. "They tell me that Form Simplicity has become a lot less 'click-ish,'" pans Kaz, noting that its improved user interface means fewer clicks for agents to create forms or navigate the program. Kaz, a former real estate agent, can personally relate to changes made in Form Simplicity to help optimize an agent's workflow, and he explains that during his two-hour Form Simplicity class. He walks agents through the steps to set up transaction forms and configure them once to save them time on every future transaction. He notes that when agents learn how to automatically import essential property data from the MLS to across all their transaction forms, they are hooked. "Every agent wants to know what's in it for them – to switch to the new Form Simplicity," Kaz explains. As being able to work remotely took on a whole new meaning starting in March, Kaz is delighted to see how agents react when they see that From Simplicity is remarkably mobile friendly. He demonstrates this during his webinar on an iPad. When agents learn that they also can use their phones to create transactions or to monitor the transaction status, they are surprised – and delighted. "Some agents had no idea you could use Form Simplicity on your phone," he said. Change is hard for everyone, so Kaz spends time during his training going through the things that some agents have become accustomed to with an earlier version of Form Simplicity. But once he walks them through the logic in why the changes were made, agents embrace the redesign as they can see first-hand how the improvements have made Form Simplicity more intuitive. And sometimes, Kaz notes, little changes can make a big difference for some agents and brokers. One example, he says, is when he demonstrates "how to sort transactions by the last time it was updated, so they appear in descending order, most recent to oldest, something you couldn't do before." Giving agents these filters makes it more powerful and practical, he explains. But perhaps the most crucial element Kaz brings to his online training is fun: he lightens the load by interjecting humor, where appropriate, to make the classes not only educational but a little more entertaining. "What I really want to do in my class is help people master the paperless real estate transaction," Kaz says. "By teaching them how to set up their preferences, making sure they understand how to use esign and going over their esign templates. We go over all the things they can do in advance, so they don't have to do extra work when they do each signing," he says, adding, "It's all about creating that optimal workflow for each agent." For his broker training, Kaz focuses on two things that are important to those who run brokerages: How to use Form Simplicity to reduce risk and remain compliant. Since Form Simplicity is often a member benefit provided by their MLS or association, Kaz notes that with the increased appetite for training, "A lot of members are starting to understand the value of going digital and say, 'Hey, I can do this, and it does not cost me an extra penny.'" Kaz says that with so many agents discovering what they need to work remotely, they appreciate now more than ever software solutions that are easy to use. "Form Simplicity helps agents stay organized, and they can always see what they didn't do yet," he says. Understanding the practical benefits of a digital transaction management solution for agents comes down to seeing it in action. Kaz has given thousands of Realtors nationwide a front-row seat to see the advantages offered by the redesign and is gearing up to host webinars for thousands more. Check with your association or MLS to see if they offer Form Simplicity as a member benefit and when the next webinar is if you haven't been trained on the newest version. Your opportunity to better manage your transactions remotely may be at your fingertips. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Case Study: How Quicken Loans Boosted this Agent's Closing and Retention Rates
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3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business Opportunity
As a real estate professional, a meaningful connection to your community is vital to the success of your business. But we know you've heard the same advice on the subject over and over--host events, be a source of community information, volunteer, etc. Today, however, we're going to introduce you to a high-tech way to connect to your local market--and, bonus, it's sure to dazzle and engage consumers in your area. That strategy? Capturing community spaces in 3D walk-throughs. Not only does this help relocating buyers become more familiar (not to mention creating sight-unseen opportunities) with your community, but it also adds confidence and comfort to the home search through knowledge of local establishments, helping real estate consumers decide which neighborhood suits them best. "Increasingly, especially when we're talking about suburban redevelopment, you're not only choosing the house, you're choosing the neighborhood and the places that are part of that neighborhood," says Charles Nitschke, Chief Integration Officer, Sotheby's Tomlinson Group. Nitschke is part of a growing group of savvy real estate professionals around the country who are tapping into the power of Matterport's technology to capture three-dimensional models, or "digital twins," of various community establishments and businesses in their market areas. Here are examples of six local spaces you can capture in your community to boost consumer engagement, lead generation and awareness of your real estate brand. Schools So you've got school ratings, school district zoning, and other information on your real estate website. That's a great start, but you can take things to a whole other level by including 3D walk throughs of those schools where people can virtually experience and learn about the facility for themselves. Nitschke finds that this is especially useful for markets with colleges or universities. "[Institutions] are tremendously interested in being able to show off their space to attract students, to be able to walk the parents and students through the facility, to get comfortable with it before they start travelling to narrow down their final school selection." After scanning their first school, Nitschke's brokerage, Sotheby's Tomlinson Group, approached another. Next summer, they will scan Idaho College's athletic department and then scale out into dorms, classrooms, and eventually the whole college. The 3D scan will be available on the college's website and on their brokerage's site, said Nitschke. "It's a big part of becoming that digital mayor, becoming that tour guide for the community." Local art galleries Lisa Larkin is the designated broker for RE/MAX Select in Tucson, Ariz., and she has long understood the power of co-branding with influential local figures. For years, her team has worked with Diana Madaras, a high-profile local artist, to host client appreciation events at her gallery, license her art on their marketing materials, and more. When Larkin and her team discovered Matterport, they offered to scan a new gallery space she had just purchased so that she could put it on her website. It's now featured prominently on her site's front page. They put the scan on their website too, under a relocation tab where people new to Tucson could see different places and businesses around town. The result is mutually beneficial: real estate consumers learn of an important local artist, and art consumers learn about a local real estate company that's differentiating themselves through the use of innovative technology. Event and recreational spaces Microbreweries are a big trend across the country, and they tend to attract a savvy, upwardly mobile clientele—an ideal real estate customer. A new agent at Sotheby's Tomlinson Group captured a local brewery as a way to break into the market and to introduce himself to the owner of the brewery. That introduction led him to listing the owner's house when the owner decided it was time to downsize. Theaters, concert venues, gyms, and other similar spaces are also excellent candidates for 3D reality capture. These popular locations service what equates to a large audience every year, many of whom will visit their website where your Matterport scan is located. That means this untapped audience will have the chance to see your 3D digital twin on a consistent basis and the opportunity to learn about your real estate business. Places of worship Sotheby's Tomlinson Group parlayed their digital twins of local schools into an opportunity to scan a 60,000 sq. ft. mega church and its 60,000 sq. ft. athletic facility. Along with building awareness for their brand, the scan is also connecting their community to church-facilitated services that they may not have otherwise known existed, such as substance abuse and domestic violence programs. "If you were to walk into this large church, try to figure out where to go to find those services, to familiarize yourself with what's available, or even to get the process started, it would be an intimidating process to go down that road," says Nitschke. The digital twins of the church helps community members understand what's offered, where to go within the church, and how to reach out. The church is even leveraging Matterport "Mattertags," to embed digital media (in this case video) into their digital twins. Every week, they add their sermons in a Mattertag for people who missed the service or want to listen again. Your office While creating 3D digital twins of local spaces is a great form of passive marketing, let's not forget one very important space you should also capture—your office. "It's fantastic to send out to clients so that they know where they're going to be going, where they're going to be meeting and take some of the apprehension out of that process," says Nitschke. Unlike your office, the digital twin is available 24/7, and it can help current and potential clients feel more comfortable with your business. Sotheby's Tomlinson Group has also scanned their title company and has future plans to scan their mortgage vendor's office, too. "When the consumer is getting ready to go to closing day, they're able to navigate the building where the title company is so they know where to go from the parking garage to the title company, what the reception desk looks like, what the conference room that they're going to be signing in looks like. It just takes a lot of that stress out of an already stressful situation by being able to walk them through," says Nitschke. How Can I Get Started? We've talked about capturing some very big, important spaces in your community. If that seems intimidating, it isn't. Starting with local businesses you're already familiar with will streamline the partnering process, but creating the digital twin itself is really quite simple. It's a natural step in building relationships for an industry that relies on that ability. "I'm finding the more that we get involved in these community spaces that are incredibly important to how and why and where people choose to live, the relationships start to build on one another," says Nitschke. "Shooting this facility ends up leading to an introduction to somebody to shoot another facility, and so we're kind of growing very naturally through collecting these spaces." Once you've captured your first community space, be sure to put it on your website and promote it wherever you can. Lisa Larkin's brokerage, RE/MAX Select, has even created a website dedicated solely to 3D tours of local spaces, as well as a Facebook page for that website. An easily accessible collection of 3D digital twins of community spaces also helps real estate consumers get a better sense of what a neighborhood's all about—far better than traditional real estate tools and MLS data can. Traditional tools offer "no depth to what a community is all about, and this allows us to give them a much better idea of what the difference is between some of these neighborhoods," says Nitschke. For more in-depth information about capturing community spaces, including marketing strategies, check out our recent webinar here. And try Matterport yourself with your free Matterport account to get started with 3D differentiation.
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5 Real Estate Branding Mistakes that Can Cost You Business
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8 of the Best Real Estate Logo Design Ideas
You likely already know that a logo is an important part of any business's branding. Not only does it make your modern real estate company stand out from the competition, but a solid logo can attract and win over new customers. That's what we're always aiming for, right? But it's tricky to design a custom logo for your real estate firm. You'll need to think about the colors, fonts and shapes you're using--not to mention arranging each individual element to create an impressive design. So, we collected eight of the best real estate logos to help inspire your own.
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Your Smart Home Primer
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RPR Commercial: 3 Ways to Start 2020 on a High Note
Happy 2020! It's a new year and another opportunity to set goals, reach new heights and have as much success as possible. We kick off the 20s with a "task-solution-process" look at how you can use RPR Commercial to farm for new prospects, run trade area reports to market your properties, and apply investment analysis tools to gauge ROI. Good luck in the coming year and be sure to incorporate the following tips into your commercial real estate workflow.
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Winning More Listings through Teamwork and Technology
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Why You Shouldn't Fear Calling Tech Support
It's not uncommon for many real estate brokers and agents to suffer from tech fatigue. After all, how many apps do you have on your cell phone? How many programs are on your laptop that you rarely, if ever, use? The onslaught of technology can be, well, exhausting. Adding to tech fatigue are the promises of new technology that is "easy to use" and will save you time, make you more money--or both! The truth is, for many real estate agents, a lot of technology isn't easy to use. And when something goes amiss, the faith agents may initially have in their technology quickly erodes.
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What Do You Really Know about Apartments.com?
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8 Ways to Generate Free Real Estate Leads with IFTTT
IFTTT (If This Then That) is a free internet tool to get unrelated apps and websites to talk to one another. IFTTT works by connecting two apps and designating triggers. Whenever an event occurs in one app, a second event automatically occurs in another. It's a fantastic service that has led to an explosion of productivity across the web. As real estate professionals, there is a lot we can do with IFTTT. We can save time by setting our blog to automatically post to Facebook. We can be more responsive to clients by setting up email reminders for a missed call. We can be more organized by synching our phone contacts to a Google Sheet.
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9 RPR App Features to Increase Your Productivity in the New Year
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Real Estate Marketing 2020: Special Dates and Themes
2020 is coming, which means it's time to start planning your marketing strategies now. Because there's so much content out there, today's consumers--and future homebuyers--expect a little something extra to inspire and inform them. No matter whether you're focusing on email, social media, or even a real estate blog, here's a list of special and themed days you can use to inspire and inform with your content!
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What Is CRM?
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RPR's 2019 Product Highlights
It's hard to believe, but 2019 is almost in the rearview. It's time to look back, reflect and review all the key enhancements that RPR released throughout the year. In a focused effort to help REALTORS "wow" their clients and close more deals, RPR launched various platform and app upgrades throughout 2019. Each one designed to position you at the center of every transaction, and to help your business grow and flourish.
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How to Convert Your CRM Database into Commissions
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The 6 Trends We're Seeing in Top Real Estate CRMs
The following is an excerpt from RE Technology's latest Success Guide: CRM is a constantly evolving category of technology for real estate. Vendors in this category regularly introduce new functionality to improve the breadth of services that agents or brokers can accomplish. Here are a number of new functions and trends that we see emerging across the real estate CRM landscape.
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What Makes a Great CRM?
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6 Real Estate Trends to Keep an Eye on in 2020
The countdown to 2020 is officially on! That means one thing: planning season. We're taking a look back at some interesting patterns from 2019 and discussing our top picks for real estate trends to look out for next year.
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Success Story: San Diego Team Triples Their Transactions with Software Switch
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5 Reasons Every Real Estate Professional Needs to Be Advertising on Facebook
Tell us if this sounds familiar: you created a Facebook page for your property management or real estate business and posted a few times a month. But as time passed, you did not feel like the page was boosting your lead generation. As more people use Facebook to post content, there is exponentially more competition for your target's attention. It is not enough to write a post on your page and hope people find it. Facebook ads ensure that your content reaches the right people at the right time. Below, you will find five reasons why you need to be using Facebook advertisements and several great services to make the most out of your investment.
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4 Reasons You Need to Update Your Web Browser Today
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Building Effective Real Estate Community Pages
Most real estate professionals are familiar with the concept of community pages on real estate websites. With a single click into one of these pages, visitors can start exploring listings in a given community. Links to the pages are typically provided in the site navigation menus and/or provided on the home page, often with photos of each community. Community pages are always a good idea because they provide the option for immediate access to listings without requiring the use of a property search form.
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The Ethical Use of Photoshop in Real Estate Marketing
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Top 3 Underused Commercial Search Functions in RPR
The actions taken to do a property search really haven't changed much since real estate and the internet first came together. For decades now, we've gone to listing sites to be immediately greeted by that oh-so-familiar search bar, and within a few clicks (with a little help from the magic of the internet), properties of all shapes and sizes pop up. In RPR Commercial, the same basic process holds true, but the use cases for search have grown well beyond just finding available space. With that in mind, I wanted to share a few of my favorite, but perhaps lesser-known, non-listing search functions.
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
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6 Kinds of Infographics to Use in Real Estate Marketing
The real estate business is competitive. Marketers are competing for attention in the same arenas for similar audience profiles. With the digital sphere clogged with information, it is becoming harder for marketers to get their content noticed. While content marketing efforts make a difference in the amount of engagement real estate agencies receive, the best way to captivate an audience is by using strong visuals, like high quality images, charts, and infographics. But not all marketers have access to graphic designers nor the time or ability to start learning graphic design software to make such visuals. Fortunately, there are online resources now available to real estate marketers that offer stunning infographic templates, all of which are customizable and shareable. Today we will be looking at the six kinds of infographics you can use as a real estate marketer.
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Think Your Lead Generation Is Expensive and Ineffective? Watch This Short Video for 3 Lead Gen Tips from Industry Experts
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How Kyle Whissel became the #1 Team in San Diego
Kyle Whissel, with The Whissel Realty Group, is doing something right. Actually, he's doing a lot of things right. His business, The Whissel Realty Group, has been ranked the #1 team in San Diego and #76 team in the country! So what is the secret sauce behind this success? Step 1: invest in real estate technology that functions as a partner in your success. For Kyle Whissel, BoomTown is the only choice. "We initially got BoomTown in 2012. That first year that we implemented BoomTown, we went from 82 to 242 transactions... so that was a huge quantum leap for us!" A System that's Scalable The most successful businesses are built from a model that is (A) repeatable and (B) scalable. When Kyle's team began to see more and more listings, they knew that they had to take advantage of those listings to generate leads. But without a technology system in place that could support the level of transactions they were hoping to reach, they were leaving money on the table. "We needed to leverage those listings to get more leads. And then when we had more leads, we needed more people. The system we were on previously was not built to scale that up… so we went to BoomTown." With BoomTown, Whissel Realty Group was able to: Manage a large database of leads Generate a healthy pipeline of new leads Manage follow-up and long-term lead nurture Hold agents accountable and track performance "When you take a business that's on the right track, but when you actually implement systems in place that help you manage all of that, that's what takes you to the next level." The Best of the Best in Technology Think about your favorite car. Or the toothpaste brand you use. Those names (Mercedes, Ford, Crest, Colgate), they evoke a sense of familiarity and trust because they've been around for decades. BoomTown has been powering real estate professionals for over 10 years. With its beginnings in the Great Recession in 2008, BoomTown's technology and people have proven that they can adapt, grow, and continue to drive success for real estate teams. (And we're not slowing down!) For Kyle, it's all about working with a leader in technology. He doesn't have time for a platform that is playing "catch up" and working out the kinks. He trusts the company that powers 40% of the REAL Trends top 250 teams. "You can't catch up to what BoomTown has done in 10+ years. They are innovating at a really fast pace at BoomTown and you don't want to get left in the dust with something that's behind the times, because it's probably never going to catch up." Let's Talk Dollars and Sense Kyle Whissel is great at selling real estate. And he's even better at running a business. He knows that if you want to run a business that is scalable, efficient, and built for long-term success, you need to invest in the right infrastructure and processes. Sometimes that means not cutting corners and using the best possible technology available. "The saying holds true… you get what you pay for. You can get produce from a 99¢ store, but do you?" He compares it to when his team works with a FSBO. They let the seller know that the reason they should work with the Whissel Realty Group is that they're going to put the most money possible in your pocket. It takes more of an investment up front, but at the end of the day what matters is the "money in the pocket" AKA the ROI. Choosing the Right CRM So what should you consider when investing in a real estate technology partner? Your CRM should do the following: Hold Agents Accountable: For brokers, the accountability tools in a CRM can be invaluable. Track agent performance by making sure they're staying on top of lead follow-up and prospecting. Capture More Opportunities: With an organized database of leads (tags and segments), it is easier to keep track of where your leads are in the pipeline. Agents are alerted when follow-ups are needed, so no lead gets left behind. Generate More Leads: With a team of expert digital marketers, your brand is highlighted in the best quality advertisements on Google and Facebook, generating high-quality leads. Reduce Busy Work: One of the most important benefits of a CRM is that it can automate busy work, like emailing and texting new prospects. This frees up time for agents to expand their sphere, spend more quality time with clients, or even just take a vacation. Be Smarter with Prospecting: At BoomTown, we like to encourage "Smart Prospecting." This means organizing your lead database into workable lists. You're not just blindly scrolling through a Rolodex of numbers; you're working with targeted leads and you know what they want. Sync with Other Tools: There is no "one size fits all" tool in real estate. The best CRM will offer different packages that can better fit your needs, but even then, there are other tools outside of the CRM that you'll likely still want to use. This is why it's important to have a CRM that integrates with other technology. BoomTown seamlessly integrates with companies like dotloop (transaction management software). Improve Agent Experience: At the end of the day, real estate is all about providing an excellent customer experience. A good CRM will assist agents in providing this experience, but will go even further and improve the agent experience as well. A CRM should be intuitive, easy and enjoyable to use. And the provider should include excellent training as well as customer support. To view the original article, visit the BoomTown blog.
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Top 10 Issues Impacting the Real Estate Industry: Annual Forecast Reveals
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Efficiency in the Closing Process with 3D Tours
Taking a property listing from posting to closing can be a complicated process. Creating efficiencies in each step can be simple and is essential to completing it with consistent success Whether you're an agent or client, the process of listing a home and searching for one is a multi-stage effort. This is something we realize at The Kite Team as a part of the larger Keller Williams Infinity Group, and in our first post of this series we covered maximizing the client and agent connection where they meet in the first stage of closing a deal.
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Everything You Need to Know About Retargeting
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Tech Helpline and Form Simplicity are on the road again!
Each year, thousands of real estate agents and brokers who use Tech Helpline and Form Simplicity have the opportunity to meet some of the folks who make the magic happen for these two Florida Realtors owned products at local conventions and conferences. This year's schedule includes visits as far north and east as Nova Scotia, Canada, as far south as Hollywood, Florida, and as far west as Los Angeles, California. As real estate's number one tech support firm, Tech Helpline serves more than 600,000 real estate professionals in North America. Available through MLSs or local associations, as well as real estate brokerages, connecting with Tech Helpline is typically accomplished via a phone call, online chat or email inquiry. Our annual direct outreach gives agents and brokers, as well as MLS and association executives and staff members, an additional opportunity with face-to-face communications. Opportunities to connect This year, we kicked off our spring and summer schedule for Tech Helpline and Form Simplicity with an appearance at the REALTORS® Legislative Meetings & Trade Expo in mid-May. Tech Helpline was just represented at the Canadian Real Estate Association (CREA) Association Executives Seminar in early June, held in Halifax, Nova Scotia. Next up, Form Simplicity will be at "Rock the Market" at the Hard Rock Event Center in Hollywood, FL on June 25. The next two days on June 26 and 27, both Tech Helpline and Form Simplicity will be heading to the Florida Realtors Association Executives Education Workshops in Cocoa Beach, FL. August marks two major conventions for Tech Helpline and Form Simplicity. Association leadership from all business disciplines will convene at the ASAE Annual Meeting & Expo in Columbus, OH on August 10-13, followed by our own Florida Realtors Convention & Trade Expo (August 21 and 22) and Governance Meetings (August 23-25) in Orlando, FL. Tech Helpline will head to another big convention as the Colorado Association of REALTORS® hosts its "REfresh Expo" in Denver, CO on September 5. The summer tour schedule ends with two back-to-back events. The first one is in North Carolina, the NC REALTORS® 2019 Convention & Expo "Xchange'19" at the Pinehurst Resort during the Expo dates of September 14-16. That's followed by the Arkansas REALTOR® Annual Convention & Tradeshow being held in Memphis, TN at the Guesthouse at Graceland, during the Expo dates of September 16 and 17. More to come As the fall begins, Form Simplicity and Tech Helpline will be back at it, with appearances by Tech Helpline at the CALIFORNIA ASSOCIATION OF REALTORS® Expo "REImagine!" held in Los Angeles on September 24-26, followed by opportunities to ask your questions about Form Simplicity and Tech Helpline at CMLS2019 in Salt Lake City on October 16-18. The last two conventions for Form Simplicity and Tech Helpline currently are scheduled for both the 2019 REALTORS® Conference & Expo in San Francisco this year (booth #1234), November 6-11, and finally December 9-12 at the 2019 Triple Play REALTOR® Convention & Trade Expo in Atlantic City, NJ, which brings together members from New Jersey, New York and Pennsylvania Realtor associations. If you happen to be attending one of these events, please stop by and bring your questions about Form Simplicity and Tech Helpline. We hope to meet you face-to-face! Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.  
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Tech Helpline Tips: Is It Time to Update or Replace Your Computer?
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Hosting Events to Build Your Real Estate Business
A party with a purpose... You need many different lead generation sources to create a dependable stream of new leads. Online leads and referrals are dependable, go-to options for the first two, but if you're still looking for another reliable lead source, hosting lead generation events may be a good option.
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Mission Focused: Behind the Scenes of a Top Team
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Trends in Online Marketing and Lead Generation
Online marketing and lead generation is a constantly evolving science. In the early days of the internet, simply putting a property online with text was a big chore that required agents (or their development partners) to have HTML programming skills. The next big evolution happened around 1999 when the industry launched the first Internet Display program called IDX. This allowed agents and brokers to publish all of the listings from the multiple listing service on their websites and enable consumers to search. This was quickly followed by the emergence of national property advertising portals like Realtor.com, MSN, Yahoo! and others. IDX and listing portals delivered a great savings to the real estate industry, which was focused on newspaper and magazine advertising at the time. It was not uncommon for listing agents or brokerages to spend between as little as $300 or well over $1,500 in the marketing of a property. Online home search grew in popularity among homebuyers as access to internet connected computers grew. The next huge growth in this category came along with the consumer adoption of internet connected mobile phones and tablets. Today, more than 50 percent of all property searches happens on a mobile device. Nearly concurrent with the adoption of mobile, popular social media sites have became conduits for accessing real estate information including Facebook, LinkedIn, Twitter, and now Instagram and Snapchat. The options consumers have today for looking at property is almost absurd. There are millions of agent websites, hundreds of thousands of brokerage websites, and hundreds of property portals. The abundance of these options has created some interesting consolidation. It is estimated that the top 10 real estate portals in America are visited more than 500 million times a month. Given that there are only about 5.5 million transactions a year in America, it makes you wonder what all of those people are doing. Agents and brokerages are recognizing that digital marketing and advertising is changing from "spray and pray" to highly focused and localized marketing. To accomplish this, solutions have emerged that support real estate marketers with geotargeting to a particular house, neighborhood, polygon, or Zip Code. Within those geographies, real estate marketers can tune their marketing for attributes like age, renter vs. homeowner, or any number of filters that narrow the audience. Another major development is the connection between customer management solutions and online marketing. There is an appreciation that one goal of online marketing is to help build a database of potential customers. This famous sales strategy of collecting contacts and staying in touch was famously dramatized in The Wolf of Wall Street where Leonardo DiCaprio encourages his sales team to stay in touch with the customer until they buy or die. Some research has emerged that provides some good guidelines for real estate agents who hope to develop a digital marketing farm. A good target is to focus your efforts on a group of 2,000 to 2,500 households. With a steady focus of targeted digital marketing, agents should be able to develop a sales funnel that will yield about two trades a month. The important ingredient to developing this volume of units from this number of transactions is the frequency and quality of your marketing and lead conversion efforts. Always remember that digital marketing only works if you respond inside of five minutes to an inquiry—or ideally inside of one minute. Consumers expect you to be ready to serve them right away. Want to learn more about online marketing and lead generation? Download our latest Success Guide today!    
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Marketing Tip: Pay More Attention to Gen Xers
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Is Your Real Estate Seller Content Hitting the Mark?
The real estate seller is a prime prospect, as listings are known to be the best business building tool for real estate professionals. They also can feel like they're the targets of tons of marketing, emails, and repetitive advice. When you're pursued by a throng of real estate agents, it feels like a pack, and your attention is mostly in getting away; nobody stands out.
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Facebook Ad Changes for Real Estate: What Agents and Brokers Need to Know
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Resources for Your Real Estate SEO Toolbox
Real estate remains, at heart, a local business. Even though it's crucial to be seen as a neighborhood expert, the majority of your customers still find you on the web, not in the town newspaper. Search Engine Optimization (SEO)—is the art of creating a website packed with useful content that shows up high in search results. To lay a strong foundation in SEO, you'll need to choose and learn the right tools. Here are a few of our favorites:
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CoreLogic and Homesnap Join Forces on Integrations to Matrix
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Keys to Buying Market Analytics Products
Before you purchase any software for your business, always check for resources available from your local, state, and NAR. Realtors Property Resource is a great example of a member benefit that offers a strong array of market analytics reports that can be beautifully branded to the agent and broker. The best part is that NAR offers this tool as a member benefit. The MLS is the second place to look before purchasing market analytics products. In our Success Guide to Marketing Analytics, we highlight CRS Data, a service that is licensed by MLSs and delivered as an MLS subscriber benefit at no extra cost. Franchises or networks like Leading Real Estate Companies of the World also offer market analytics tools either for free or through a partnership program with technology companies that typically offer some customization benefits and/or cost benefits to franchisees. Check out these services before you buy. On RE Technology, we filter products by their suitability to MLSs, brokers, or agents. When you log in, the default should align with who you are, but there is the option to change your status (see the image below). For example, a broker may want to research market analytics tools for an agent. Likewise, an agent who is part of a selling group or a team may want to look at market analytics tools that suit multiple users as a brokerage would. Ask lots of questions about data refresh rates when you are considering market analytics tools. Some update in real time with the MLS using data synchronization methods like Application Programming Interfaces. Others will commonly update every 15 minutes. Some update daily and others may only update once a month. Speed matters, especially when you can have 10 percent swings in property values from month to month. Also, look at your overall technology budget. Sometimes you can sacrifice some redundant tools to invest in some great market analytics tools that really improve your business performance. Want to learn more about how to make market analytics work for your business? Download our FREE Success Guide to Marketing Analytics today!    
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Google Flags Websites that Are Not HTTPS as Not Secure
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The Latest Trends in Market Analytics
Perhaps the most significant disruption in real estate market analytics has been the launch of Zillow's Zestimate. The Zestimate is an automated valuation model that uses mathematical algorithms to speculate what a home's value might be. In the banking industry, these mathematical algorithms are called AVMs, or Automated Valuation Models. As consumers gained access to the Zillow Zestimate, it sent the industry into a tailspin. "The Zestimate is too high," or "The Zestimate is too low," shouted the crowd of industry pundits, REALTORS®, and consumers alike. The tailspin was created by opening up the dark box of real estate data that had previously only been available to real estate professionals. On a property by property basis, real estate agents would carefully sift through dozens or hundreds of properties on the market, under contract, or recently sold in the process of establishing a market value for a home. This remains true today, and the real estate professional who painstakingly performs this analysis continues to be the authority in helping sellers price homes or supporting buyers with successful offers. So the battle is on. Real estate agents have a strong challenger in Zillow, who aims to become the source of real estate information on property values. The good news is that software vendors in the real estate industry continue to raise the bar for REALTORS® by delivering a wide array of products that not only enable the agent to gain astute insights into market data, but analyze and report on that market data with exceptional professionalism. Used correctly, the agent can continue to maintain their position as the most trusted source of what is happening in the real estate market. The challenge is adoption. We have seen an enormous effort expended by the National Association of REALTORS® to maintain the advantage of the REALTOR by the development of the RVM®, or REALTOR Valuation Model. It is like an AVM, but only available to members of NAR. The RVM is created by NAR though their subsidiary, Realtors Property Resource®. This is certainly nothing new, but it is a significant trend in the industry because of its enormous evolution. The product has gotten really advanced in the data available, its ease of use, and certainly the quality of its reports. Frankly, RE Technology believes that RPR is among the most advanced mobile tools available to real estate professionals today. Another enormous development in the real estate industry has been in tax systems. CoreLogic has shifted their development of REALIST® from a standalone solution and opted to focus on Matrix 360, a fully integrated MLS and tax system in one. Alongside this trend, we have seen CRS Data completely rebuild their tax interface and become one of the newest tax systems in real estate. These systems, along with the marketing focused tax system Remine, have splintered the strategic direction of off-market data accessed by real estate professionals. Of course, data quality as measured by accuracy (typos), depth (number of fields), and timeliness (speed of update from the recorder's office) varies by county. No matter how good the software or reports are, the underlying data is the most important resource. Agents and brokers continue to tie market data into their CRM and leverage market reports in lead generation forms for "What's my home worth?" In this regard, we have seen a lot of activity by leading CRM providers like Inside Real Estate, Contactually, Top Producer's Market Snapshot, Boston Logic, Booj, Real Estate Webmasters, Gabriels, and so many others. It is the most powerful drip marketing report with soaring open rates, some hitting as high as 40 percent because consumers are starving for this information and expect it from their agents. Want to learn more about how to make market analytics work for your business? Download our FREE Success Guide to Marketing Analytics today!      
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How MoveEasy Saves You Money When You Move
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7 Real Estate Job Descriptions to Hire an All-Star Team
Your job descriptions should be informative, but also stand out. How do you write one that isn't boring, too standard, or just a supremely lame laundry list of duties? The first step in growing your business is to think about hiring your team. And when that time comes, you will need to sit down and compose job descriptions that will entice the best candidates to come knocking on your door. Where do you start? List out the responsibilities of the role, then think about what traits, skills, experience, and education is necessary to perform the job well. We put on our thinking caps and did some of the work for you. Here are some sample job descriptions for various roles that make up an all-star real estate team. Keep in mind that these are general guidelines, and should be tweaked and personalized to better align with your perfect new hire.
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Green Home vs. Smart Home (and the Top 9 Features)
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Get More Leads by Posting Content Followers Want to See
Creating content for your social channels can sometimes feel like a challenge. Between selecting the right image for your posts and thoroughly considering the text that goes with it, you are left wondering how to get your content maximum exposure and engagement. With this social media guide, selecting the optimal message type, number of characters, hashtags, and emojis for each social network is going to feel like a breeze.
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Tech Savvy Team's Highest ROI is with Print Marketing: Here's Why
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Last-minute Ad Blitz for Open House Nets 200+ Leads
Are open houses useful? That depends on what you mean by 'useful.' If you mean attracting the eventual buyer of a home, that's debatable. But if you mean, Are open houses useful for filling my sales funnel? then yes, absolutely. That's what Steve Ford, a Keller Williams agent, discovered when he was assigned to hold an open house for another agent's property at the last minute. With just 24 hours before the event, Ford had to think fast in order to generate interest—and ensure that anyone showed up at all. He turned to the Open House Toolkit from Listings-to-Leads, which lets agents quickly market their open house with Facebook ads, landing pages, single property websites, and more. Ford ran the ad below for the 24-hour period leading up to the open house to impressive results. So what can a Facebook ad do in just a day? Here are Ford's results: Over 230 leads captured from his Listings-to-Leads open house landing page (here's an example), which were then funneled into his CRM and assigned to a drip campaign. Six new pre-approved clients who responded by email and gave Ford their phone number Six more families who came to the open house after seeing the ad Ford ran the ad in four different locations: his Facebook business page, a Facebook community page for his area, Facebook Marketplace, and as a shared post on his personal Facebook profile. Here's a breakdown of how each performed: Facebook community page: drove 70 percent of leads from ad Facebook business profile: drove 20 percent of leads from ad Facebook Marketplace and Ford's personal profile: drove 10 percent of leads from ad Ford paid paid $50 to run the ad on the community page, $25 on his business profile, and nothing on Marketplace or his personal profile. That's $75 for more than 230 leads--or a very impressive (and budget-friendly) 33 cents per lead. Tip: Notice in the ad above how Ford doesn't mention the listing price? Instead, he holds back this information in order to encourage lead conversion. On his landing page, leads can get the price, property photos, and more in return for their contact information. Test this technique out for yourself to see if it earns you more conversions. So next time an open house is looming, don't panic. Just turn to Facebook for an efficient, affordable, and very effective way to capture new leads and drive traffic to your event. Brokers, arm your agents with the tools they need to win more commissions. Learn more about Listings-to-Leads today.    
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A Google Study on Team Efficiency: 5 Takeaways for Your Real Estate Business
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5 Black Hat SEO Tactics You Should Avoid
Search engine optimization (SEO) is one of the most powerful, essential tools for growing your real estate business online, and it's also a big business in its own right. Many SEO providers offer reputable, white hat SEO services that help grow your business without damaging your reputation, relying on their in-depth knowledge of how search engines work and what Google's algorithms want to see from high-ranked websites. However, you'll also want to be aware of marketers who try to cheat the system by using black hat SEO tactics, which are ultimately bad for business. Let's take a closer look at five black hat SEO tactics to avoid as you grow your real estate business online.
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How to Connect to a Computer Remotely
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3 Ways to Refresh Your Tired Real Estate Website
How long has the anchor content on your website been up on the web? Take a trip through your real estate website with an eye on how many images and how much text could be updated for a fresh new look and better usability. As you look through the site, keep one question top-of-mind: If I am a regular visitor, would I be bored having seen this content over and over? Here are some tips and ideas for refreshing your site that will make it more interesting, especially for repeat visitors. You could also generate more leads.
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Realtor Safety: Preparing a Home for a Showing
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Realtor Safety: Navigating Stairs without Making Yourself Vulnerable to Attack
We're re-running this popular agent safety video series from Real Safe Agent on our broker channel to highlight the importance of safety on the job. Brokers, please feel free to share and/or reuse this content on your own blog, website, social media account, internal communications, and beyond! We're continuing our new video series of safety tips for agents in the field. Last month, we learned how to open a door and lockbox without being vulnerable to potentially dangerous prospects. Today, we turn our attention to safety tips inside a home during a showing--how to safely navigate stairs. Julie and Lee with Real Safe Agent point out that the conventional wisdom--allowing your prospect to go all the way up the stairs before you follow them--is wrong. Why? Because it gives prospects ample time to turn a corner out of your line of sight and potentially get into an ambush position. How should you climb a staircase instead? Watch the short video above for more information and a demonstration. Tune in next time for more agent safety tips!    
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Who's Attacking Real Estate Agents?
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Realtor Safety: Opening a Lockbox and Door
We're re-running this popular agent safety video series from Real Safe Agent on our broker channel to highlight the importance of safety on the job. Brokers, please feel free to share and/or reuse this content on your own blog, website, social media account, internal communications, and beyond! In-person showings are fraught with potential dangers for real estate agents. So how can agents stay safe on the job? Today, we're introducing a weekly video series that shows agents all the subtle things they need to know to stay safe on the job--while still presenting themselves as a friendly professional. In this week's video, Realtor Jason Ralston of Conway Real Estate demonstrates how to open a lockbox or property door without turning your back on your prospect--a vulnerable position for Realtors alone in the field. Watch this short video to learn: How to subtly position yourself while chatting up your client in a friendly manner How to deal with tricky situations, like homes with an outside door that swings out and an inside door that swings in How to stay safe while treating your client in a warm, welcoming way If you found this video helpful, please share it with your colleagues--and be sure to tune in next week for more Realtor safety tips!
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Understanding the Costs of Social Media Advertising
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5 Tips to Finding Images for Your Website
Images communicate, draw attention and create interest. Images can keep people on your website if chosen correctly or lead people to leave your website. When choosing images for your website, it is important to choose images that are high quality, relevant, aligned with your brand, aesthetically pleasing and attention grabbing. So where can you get great images? Here are five ways we get images for our own site.
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Using RPR to Impress Clients and Close More Deals
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Discover MLS-Touch!
Thursday, March 23, 2017 at 10:00 AM PDT MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
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Listing Presentation Template, Skills, and Scripts for Agents
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Top Producer: Ask Us Anything!
Wednesday, March 15, 2017 at 10:00 AM PDT If you have questions regarding Top Producer® and Market Snapshot® that you want to be discussed in an interactive method, then our live "Ask Us Anything" session might be just what you're looking for! Ask Us Anything is a new concept led by our Product and Customer Service teams. Come ask questions, or just listen to the dialogue and learn something new that you can incorporate into your business. Who knows maybe a sneak peak here and there into things we are working on... shhhh! Register now!
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See SmartTargeting in Action
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Facebook for Sellers: Concrete Ideas for Closings Using Facebook's Ad Manager
Wednesday, March 15, 2017 at 10:00 AM PDT If you are one of the billion users of Facebook, you know how effective the ads are on you as a consumer. We'll discuss using Facebook and its ad system to create listing opportunities without being one of those really annoying typical real estate agents on Facebook. Register now!
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What's New? The Latest and Greatest from RPR
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Reesio Training
Wednesday, March 15, 2017 at 12:00 PM PDT This webinar is a full-length demo of our entire product. You will walk away from the demo feeling trained and knowledgeable on all of our great features. Webinars are 1 hour long, and we'll be able to answer all of your questions during it. During the webinar, you will learn how to: Create transactions in Reesio Create and add compliance and workflow templates including creating and assigning tasks Manage your documents including uploading, sharing, editing, and eSignatures and more! Register now!
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Facebook Advertising and Seller Lead Generation
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Keep Yourself Trending with the NEW zipForm® Mobile
Monday, March 13, 2017 at 8:00 AM PST Start a Transaction on the Go with the Mobile device of your choice. The new zipForm® Mobile brings many of the zipForm® Plus functions directly to your phone or tablet. Create a New Transaction Add a Template Add Property information Add Parties information Fill in additional information using MLS-Connect (optional) Start a digital signing with both TouchSign® and zipLogix Digital Ink® Register now!
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Sales Are Looking Up!
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Launching a Real Estate Brand from Scratch: Baby Steps and Big Changes
Tuesday, February 21, 2017 at 10:00 AM PST Thinking about launching your own Real Estate brand? Stacie Perrault Staub, Founder and owner of West & Main Homes, will share the baby steps and big changes that you'll need to take! In this webinar you'll learn: Telling your Managing Broker (spoiler alert: sooner isn't always better) Knowing when you're ready to take the leap to Company Owner Prioritizing logistics and investments Hiring the right team to get your company off the ground Creating effective systems from Day 1 Register now!
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Getting the Most out of the RPR/zipForm Partnership
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Propel the Sales Cycle Forward with Integrated, Intuitive Broker Tools
Tuesday, February 21, 2017 at 10:00 AM PST In this webinar, gain valuable insights into how the Top Producer® suite of products can help you build a thriving business. Learn: Tactics for generating more social media leads How to beat the competition at lead response How mobile-first tech helps your agents close the conversion gap About integrations that fuel agent success while offering you full transparency Register now!
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Paperless Files like a Pro: Fast, Efficient Document Management
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Win More Listings with the Ultimate Go-To-Market Plan
Thursday, February 16, 2017 at 9:00 AM PST It's the listing appointment advantage you've been looking for—a step-by-step plan that shows sellers exactly what you'll do that no other agent will. We call it a "Go-to-Market Plan." It's our process for marketing and selling a listing, and it leaves sellers with no doubts: "You're the right agent for the job." Register NOW so you can learn how to give sellers an irresistible reason to chooes you over the competition ... every time! Here's just some of what you will learn on Thursday's free training: Our totally effective "Go-to-Market Plan," and how to use it to impress sellers, stand out from the competition, and win more listings The unique scripts and dialogues from Garry's "Listing Appointment Toolbox" to separate himself from the competition and effectively explain the Plan to sellers Cost-effective online marketing strategies that create MASSIVE online exposure for your listings... you'll sell listings faster and for more! Step-by-step walkthroughs of low-cost, but powerful Facebook Ad campaigns that are bound to increase your market influence AND generate future home buyer and seller leads Got questions? We're having an extensive Q&A session to answer your toughest listing appointment and real estate marketing questions! Register now!
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Win More Listings and Outsell Your Competition
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What's ahead for Trestle in 2017?
Trestle Subscriptions Trestle continues to pick up steam, and CoreLogic reports that 90 MLSs, representing over a half-million members, have subscribed to Trestle. If your organization has not subscribed to Trestle yet, please consider doing so today. There is no cost or ongoing obligation to sign up and review Trestle in detail. This is a great time to achieve RESO certification and position your organization to benefit from the opportunity Trestle represents. What exactly can Trestle do for you? The initial benefits of subscribing are outlined below. Data Dictionary Certification CoreLogic® helps maintain RESO Data Dictionary Certification for Trestle subscribers that are members of RESO. If you are an existing subscriber, CoreLogic has been working with RESO to re-certify the data dictionary on your behalf. Re-certification is processed automatically as each anniversary approaches, and this year resulted in an upgrade to 1.4 Silver designation. This is provided to RESO members with a Trestle subscription at no additional cost and without any intervention on your part. To check your certification status, please visit reso.org. If you are a new Trestle subscriber and a member of RESO, CoreLogic will help to secure Data Dictionary Certification on your behalf.
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DocuSign Transaction Rooms for Real Estate: Broker Edition
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10 Ways to Earn More Business than Your Competition with RPR
Thursday, February 9, 2017 at 11:00 AM PST RPR is more than a comprehensive database. It provides tools and resources to help expand your business. During this session, you'll learn how to use RPR to improve prospecting and farming strategies, run accurate comp analyses, identify distressed properties and their impact on neighborhoods, set industry standard values on home investments, and more! You'll also get a quick overview of RPR Mobile™. Start impressing clients - register for this class today. Register now!
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Discover MLS-Touch!
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Sales Are Looking Up!
Every Monday thru Friday at 10:30 AM PST Are you ready to start writing more offers and winning more listings? Then join me, Gary, at one of our free, live, Cloud CMA webinars hosted daily! Come see why over 100,000 real estate agents nationwide are using Cloud CMA to write more offers and win more listings. I'll take you through a complete overview of Cloud CMA and show you just how easy it is to start looking awesome in front of clients and prospects, today! The topics we'll cover include: Cloud CMA setup Overview of the Cloud CMA user interface How to create Cloud CMA reports How to share your Cloud CMA reports Creating and sharing reports from your smartphone (it's a little bit like magic!) And even show you how to do a listing presentation with our Interactive iPad CMA! Register now!
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The Power of Automation: Sync your transactions to QuickBooks
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Tired of manually managing transactions? (10/26)
Wednesday, October 26, 2016 at 11:00 AM PDT Our weekly 15-minute webinar covers all the basic functions of the Brokermint system, starting with document upload, task management to more advanced functions like e-signature, pdf split-merge and Google Calendar. How to use Checklists that provide consistency for all users. Create Custom Fields – it's your business – make it personal. Set automatic Reminders for the items that matter most. Tasks – allow the system to prompt you for the necessary items needed to complete a file. No thinking, just doing! Register now!
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Getting Started with Listingbook (10/24)
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Lost a Listing? Never Again with These Proven Secrets of Top Agents (10/19)
Wednesday, October 19, 2016 at 10:00 AM PDT Have you ever lost a listing to another agent that you felt you had in the bag when you left the seller's house? Find out what that winning agent most likely did and said during his or her presentation in this step by step webinar that hyper focuses on the listing appointment. Pat Hiban has interviewed over 400 top Real Estate agents on his podcast and hand selected 8 of the best to sit down with and give him their listing presentation exactly how they give it to a prospective seller. What he found was there were 6 crucial steps that almost all of them used consistently. In this webinar Pat will explain the six step process and go into detail as to what is said and done during these steps and why. Discussed will be rapport building, commission improvement techniques, objection handling and more. As a bonus Pat will give all webinar attendees access to several videos included in course he created from these agent interviews for free plus a discount coupon for the entire course should they wish to investigate these agents techniques further Register now!
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Digital Transformation: Learn how leading brokers are going fully digital from lead to close. (10/25)
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Using RPR® to Ensure a Successful Buyer’s Tour: Preparation is Key (10/10)
Monday, October 10, 2016 at 12:00 PM PDT There are several, simple yet highly rewarding steps a REALTOR® can take to ensure a successful buyer's tour. From complete and accurate preparation, to mapping out the tour, and finally following-up with decision-prompting data, RPR® has all of your business-building bases covered. Join this free workshop to learn how to use RPR to create and manage a productive buyer tour. You will learn how to: Establish buyer need and expectation, and then confidently educate him/her on what the local market brings to bear Conduct a thorough property search by active, pending and sold listings; distressed properties, neighborhoods, schools, distance, and more Generate an attention-grabbing report for each of the properties on your tour, complete with your contact information, photos, and basic facts about the listing Create a follow-up email strategy using advanced RPR reports for enhanced information sharing Scope out those last-minute property sightings using the RPR app, including FSBOs Register now!
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RPR Overview for Broker/Owners and Management (10/6)
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Today's Sellers Demand Great Digital Marketers (9/29)
Thursday, September 29, 2016 at 9:00 AM PDT When we agree to take on a listing, we are promising to do everything we can to help our seller get the best possible price for the home. Yet many agents still use the "Old Way" to market properties. They simply place a sign in the yard, put the listing in the MLS, and pray it sells. When we don't do more in today's digital age to expose listings to as many buyers as possible, we do a huge disservice to ourselves and our sellers. Help us fight the broken promises of the "Old Way" and join us this Thursdayto learn skills and strategies to win more listings and give sellers what they want! Here's just some of what you'll learn on Thursday's webinar: How to win over sellers and beat other agents at the listing appointment with a proven property marketing plan to sells homes faster, and for more! A guide to the fundamentals of digital marketing strategies and best practices, plus how to create an online presence that wins customers How to showcase your new digital marketing expertise to sellers, including slides for your listing presentation, sales narratives, lead generating marketing tips, and much more! How to dramatically increase your market influence as a real estate digital marketer, which will generate many more future home buyer and seller leads and a pipeline full of opportunity Register now!
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Get More Clients With This Million-Dollar Lead Conversion Plan (9/28)
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Using Targeted Facebook Ads to Fill Your Pipeline (9/29)
Thursday, September 29, 2016 at 2:00 PM PDT What if you could predict when someone may be ready to buy or sell a home and target those people to fill your lead pipeline? With Facebook, you can! Join us to learn how you can leverage Facebook to create targeted ads to reach your ideal audience and generate leads. In this 30 minute webinar, you'll learn: How to use specific life events to target potential buyers and sellers Tips for capturing and converting a greater percentage of these online leads Register now!
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Creating Listings in Low Inventory Markets (9/28)
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How to Build a Winning Brokerage (10/4)
Tuesday, October 4, 2016 at 10:00 AM PDT Learn from industry expert Greg Fischer and W+R Studios' own Ricardo Bueno on tools and tactics used by today's leading brokerages. We'll discuss topics like branding, tools for brokers, how to stay ahead of the competition, and how to recruit and retain the best to build your brokerage into a winning team! Register now!
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3 Powerful Lead Generation Campaigns to Fill Your Pipeline With Prospects (9/22)
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Discover MLS-Touch! (9/26)
Monday, September 26, 2016 at 1:00 PM PDT MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
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Three Ways to Build Listing Inventory Using RPR (9/26)
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Sales Are Looking Up! (9/19-23)
Every Monday thru Friday at 10:30 AM PDT Are you ready to start writing more offers and winning more listings? Then join me, Gary, at one of our free, live, Cloud CMA webinars hosted daily! Come see why over 100,000 real estate agents nationwide are using Cloud CMA to write more offers and win more listings. I'll take you through a complete overview of Cloud CMA and show you just how easy it is to start looking awesome in front of clients and prospects, today! The topics we'll cover include: Cloud CMA setup Overview of the Cloud CMA user interface How to create Cloud CMA reports How to share your Cloud CMA reports Creating and sharing reports from your smartphone (it's a little bit like magic!) And even show you how to do a listing presentation with our Interactive iPad CMA! Register now!
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