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Impact of the Absorption Rate in Real Estate
Absorption rate can sound complicated, but it's a really simple calculation used across the real estate industry to determine the number of homes sold versus the number of homes available. It is mostly commonly used to determine conditions like "a seller's market," and can be critical for builders and other industry professionals, along with the regular buyer and seller. What Does Absorption Rate Tell Me?
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The Power of Knowledge and the RPR Learning Menu
It's June, and that means it's graduation season. Congrats to every member of the class of 2019! Chances are you've recently seen some grad caps flying up in the air, or at least seen some photos on social media. However, educational ceremonies aren't the only place you'll find the iconic grad cap image; it also resides on RPR as a symbol for the new RPR Learning Menu. (You can file that one under a "we see what you're doing there" segue.)
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Getting Started with Cloud CMA and Cloud Attract
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A Crash Course on Homesnap
Offered on multiple dates and times Running a business isn't easy. In fact, it's downright challenging! That's why we've built Homesnap for you and your clients. We want you to work SMART, not HARD. Homesnap can help get you there with the tools that make your job easier so you can focus on what's most important, delivering value to your clients. In this webinar, you will learn how to tackle the issues that are core to your business with Homesnap Pro. Carving out a few minutes to learn these tools will change your daily habits, making you more efficient and productive in your business while on the go. Learn how to: Search for the Perfect Property Nurture Your Clients Amplify Your Listings Promote Your Brand Register now!
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Authentisign Like a Pro: Learn All the Features
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Most Real Estate Agents Aren't Using the Right Photo File Type
As a real estate agent, you can easily school anyone on the hidden costs of investing in opportunity zones, no problem. But technical photography file terminology might not necessarily be your forte. Don't worry--we got you. Here, we define key photography vocabulary terms so you can market your property without losing your mind.
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10 Reasons Real Estate Agents Need Their Own Websites
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Connections(SM) Plus Best Practices
Monday, July 1, 2019 at 10:00 AM PDT Welcome to your new lead source, Connections(SM) Plus Best Practices. This webinar is designed to help you prepare for your lead conversion journey. In this session, you will learn how to set the foundation to grow your business with online leads Webinar will cover: You have a lead source, now what? The Connections difference The impact of lead response time Optimal call approach Setting yourself up for success. Register now!
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The Power Listing Toolbox
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7 Secrets to Owning Your Area
As a Realtor, you have many responsibilities. One of the most important responsibilities is to find prospects and convert them to leads. In the most recent Secrets of Top Selling Agents webinar, Nick Baldwin and Tristan Ahumada shared seven ways for you to do just that. Baldwin, who holds 20 years of experience in the real estate world, has been an agent for 12 years and is the CEO of Superior Homes Group. Ahumada has been an agent for 15 years in the Los Angeles area. In this webinar, they shared how you can become the go-to agent in your neighborhood in just seven steps.
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Tech Helpline and Form Simplicity are on the road again!
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5 Quotes that Will Motivate You to Become the Most Successful Real Estate Agent
1. "If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion." – Elon Musk, Tesla Motors How do you expect to achieve success in your real estate career without having the proper foundation? This is where you have to make sure you have all of your "ingredients" prepared to build your career and turn it into a "delicious cake." Hard work, dedication and networking can only get you so far, but you also need tools that help take your real estate career one step further.
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Real Estate Agents Deserve Better Tools
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3 Outside-the-Box Marketing Strategies that Worked
The importance of having a consistent and diverse marketing strategy for your real estate business cannot be underestimated. Whether you are a real estate agent who is just getting started or a veteran with years of experience, coming up with fresh ideas and staying up-to-date on the latest marketing channels can keep your book of business booming even in times of downturn. Along with implementing marketing fundamentals, a number of agents are finding success using out-of-the-box marketing strategies to appeal to a broader audience, garner free press coverage and generate viral buzz. While there are no one-size-fits-all rules to coming up with the creative ideas that will get noticed, here are three examples real estate agents have used that got results.
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3 RPR Report Customizations You Should Be Doing Now
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Real Estate Video Marketing Using Just Your Phone
Real estate videos for marketing don't have to be complicated and they don't have to be fancy. You can make marketing videos marketing using just your phone--and the video will still get lots of views and engagement. One of my favorite videos to use for real estate marketing is what we call a "Walk Through" video. Like the name implies, the video is simply walking and talking about the home or a specific feature in the home.
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Why an Up-to-date Agent Profile Helps You List More Homes
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4 Ways to Market Eco-homes to Buyers
According to a National Association of Realtors survey, 61% of real estate agents have worked with home buyers who are interested in sustainability. Eco-homes are appealing to more buyers, so knowing how to market eco-friendly homes is very important. There's a balance to marketing these features, though. Some green features can boost the listing price, and others might not appeal to every buyer. Here are four tactics you can use to sell eco-homes:
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Top 3 Tips for Agents to Build Wealth through Real Estate Investing
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How Agents Can Benefit from the Zestimate
The Famous Zillow Zestimate Zillow defines its Zestimate as the "estimated market value for an individual home," and one that is "…a starting point in determining a home's value and is not an official appraisal." Sounds harmless, no? While the Zestimate's goal to assist in the automation of home valuation is well intended, the challenges it has created for real estate agents, home buyers, and home sellers has left Zillow, and those who followed in its path, with an arduous defense battle, inclusive of actual litigation (more on that below).
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Top 10 Closing Gifts for Your Clients During Hurricane Season
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3 Quick Ways to Print What You See in RPR
RPR's wide variety of reports are one of the most popular features of the platform. However, Realtors report that sometimes they simply want to print what's on the screen. That's exactly what this article is all about. Check out these three tips for printing what you see in RPR.
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[Infographic] Best Seasons to Sell a Home
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WATCH: Growing Your Brand with a Real Estate CRM
There are a lot of misconceptions about what a brand is. For starters, it's not your logo or your website design. So what is a personal real estate brand and your can you build yours? That's what we explored in a webinar last week. A brand is, first and foremost, all about how you can serve your clients and sphere of influence. "The more you have a regular, consistent flow of communication, education, insight, counsel that you provide to your sphere, the better your own personal brand becomes," says webinar moderator Marilyn Wilson. "[Your] CRM can become a guide to helping your create your own brand." That's right—your CRM can be an important tool in building your visibility and influence with your sphere. In this webinar, Rich Gaasenbeek of IXACT Contact shows us how your CRM and marketing automation system can help you build your brand through regular, consistent communication across multiple marketing channels. Watch the recorded webinar below to find out more (and how to claim an exclusive FREE offer from IXACT Contact)!
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Building Your Brand and Referral Business with Ad Retargeting
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How to Shoot a House for Under $16
Real estate photography can quickly become expensive, which is less than ideal. However, creating high quality professional images can be achieved at a fraction of the cost. To demonstrate this, BoxBrownie's real estate photography guru and co-founder Brad Filliponi is going to shoot a property with a smartphone. You will learn the key tips on the most important areas in the home so your listing will stand out.
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Will Buyer's Agents Survive?
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5 Ways to Convert Open House Leads into Sales
There's no doubt about it: An open house is a great way to draw attention to a home on the market. Open houses can attract more motivated buyers than any other form of in-person marketing. When real estate agents combine well-executed open houses and smart digital marketing, more transactions occur. In the end, that means growing your real estate practice much more quickly.
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How to Create the Very Best Generic Autoreply Emails
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10 Ways to Build Video Confidence
A lot of real estate trainers tell agents that all you have to do to make a video is develop a no excuses attitude and "Just do it!" That may be inspiring to agents who are already confident, but doesn't really help agents who don't have that initial level of video confidence. According to Deb Helleren, Secrets of Top Selling Agents webinar host of over a decade, anyone can develop video confidence, especially real estate salespeople. "Most real estate agents already have sunny personalities and love helping others, so they should be very good at building their confidence," explained Helleren. So here are some helpful tips to build your video confidence—before you hit record!
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How to Pair AirPods with Any Device
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Listing Tips and Strategies to Stand Out and Sell More Homes
Fastest and Easiest Source of Listings Every top agent knows the number one source of business is word-of-mouth recommendations and repeat customers. Word-of-mouth is defined as: Giving people a reason to talk about you or your stuff. Making it easier for those conversations to take place. Every real estate professional needs a marketing strategy to intentionally give people a reason to talk about you and to make it easier for them to have that talk. Sending out useful real estate information on a consistent basis to everyone you know is the easiest and fastest way to make these conversations take place. Share tips, emails, blogs, social posts, and short videos that share what you know about real estate that also creates the perception that you are an expert—that you are competent at what you do.
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The Ways Virtual Tours Improve SEO Strategy
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To Find a Lead, Think Like a Lead
Leads are the lifeblood of the real estate industry, yet being a lead can often times feel like the life is being sucked out of you. For those on the receiving end of dialing-for-dollars tactics, endless mailers, and social media advertising, it can really fatigue their perception of the industry. However, there is hope! Before we talk further, I am not advocating dumping drip campaigns and (dare I say) door knocking, but I instead intend to promote the benefits of consumer-oriented marketing, using social media as a means to provide content to the world (not just ads), and re-thinking lead qualification.
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How to Handle Tough Conversations with Clients
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7 Ways to Win More Listings Regardless of Market Conditions
A changing market, summer selling season, low inventory, high inventory, queasy economy, fluctuating interest rates... are all, without question, factors affecting your production potential. However, regardless of current conditions and circumstances beyond your control, the question remains: what can you do to find more sellers and get more listings? Here are seven ways you can rise above the rest and win in any market:
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Study Reveals How Long It Really Takes for Each Step of the Home Buying Process
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7 Tips for Using Facebook Ads in Your Real Estate Business
Paid advertising can go a long way towards generating business and growing your customer base. Done right, Facebook ads can generate near-immediate traffic and interest in your listings. Still, many real estate agents face some confusion about the best way to leverage them. Use these seven tips to help grow your real estate business using Facebook advertising.
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Multitasking Can Be Hazardous to Your Brain!
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Hosting Events to Build Your Real Estate Business
A party with a purpose... You need many different lead generation sources to create a dependable stream of new leads. Online leads and referrals are dependable, go-to options for the first two, but if you're still looking for another reliable lead source, hosting lead generation events may be a good option.
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Word of Mouth Marketing: How to Turn Happy Home Buyers into Lead Generators
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WATCH: Win Over Sellers and Close More Listings with This Tech Tool
From wowing sellers during listing presentations, to increasing sight-unseen offers, to increasing your speed to market, there's a marketing technology that can turbocharge essential aspects of your business. We're talking about 3D virtual tours--and during a recent webinar, we took an exhaustive look at all they have to offer. We were joined by representatives from Amy Kite Realty, who gave us first-hand insight into how their business is winning new clients and closing deals faster, thanks to Matterport. If you missed the webinar, no worries. We recorded it for you! Check out the video (and our notes) below:
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The Easy Way to Stand Out from the Competition for Real Estate Success
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The Facebook for $1/Day Strategy
Facebook can be frustrating if you're trying to use it to grow your real estate practice and career. Whether it's sharing content, running ads, or getting leads, the Facebook formula isn't always so simple. That's why we reached out to a very special guest instructor, Dennis Yu, from Blitzmetrics. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is the co-author of Facebook Nation – a textbook taught in over 700 colleges and universities! Dennis shared with us his "Facebook for a $1 a Day" strategy. Dennis's Facebook tips and strategies will likely become some of the most powerful advertising methods in your repertoire.
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4 Tips for a Healthy Work/Life Balance as an Agent
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How Healthy Is Your Database?
Do you have a healthy database? The last time you went to your physician's office for a check-up, was everything great? I sure hope so. If you passed with flying colors, it probably made you feel good. You may need to make some adjustments to your diet or exercise routine but, hopefully--overall--you were in good health. Of course, the reason we have physical check-ups is not to make us feel good. We go to find out if something's wrong so we can take action to fix it.
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Get Ready for the Summer Selling Season with These Real Estate Marketing Ideas
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How to Automate a Google Sheets Lead Capture Form
One of the questions we often receive is how to automate lead capture using RPR reports. Essentially, how can an agent create a process that uses an RPR report to generate leads? Although RPR doesn't have a system to do this out of the box, with a little creativity, it's possible with Google Forms, your own Gmail and Zapier (yes, the free plan). This article will walk users through the step-by-step of creating a report, building a form with Google, and automating the follow-up with Zapier and Gmail. There will be a manual step of copying the report URL to Zapier, but the report can be used for multiple submissions. Let us explain…
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How to Work Your Way into the Plans of Potential Sellers
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A Guide to Making a Great First Impression with Your Real Estate Prospects
As every real estate agent knows, May is one of the busiest months of the year. Buyers are on the hunt, which makes it a great time to sell quickly and for a good price. So at this crucial time of the year, making the best first impression is most important. Here are a few ways that you can "strike while the iron is hot" and make a great first impression.
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How to Attract Real Estate Leads on Instagram
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Top 5 Home Tips to Save Your Clients Money
More and more homeowners and buyers are looking for ways to save on the costs involved in the daily and monthly upkeep of their homes. Realistically, this applies to all of us! This checklist is great to bring with you and provide to your clients to help them plan and meet their goals when purchasing their new home.
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Top 10 Real Estate Podcasts (in Our Opinion)
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Marketing to Millennials
(Or, more aptly titled: Millennials Are People Too) Ah, Millennials. The generation people love to hate on. If we turned marketing conferences and publications into drinking games, Millennial would be the word that was sure to finish us off. Millennials are the generation born between 1981 and 1995-ish (depending on who you ask, these parameters change slightly). They are currently between 24 and 38 years of age, and they are the largest generation on the planet. By 2025, they will make up the majority of the workforce in North America. Millennials are the most racially and ethnically diverse generation—ever. While the number of Baby Boomers grew due to a high number of births post-WWII (hence the name Baby Boomers), Millennial growth has largely been a result of immigration. Fourteen percent of Millennials are first generation, and have strong ties to their roots. Overall, Millennials get a bad rap in the media. Often labeled as entitled, lazy, and unfocused, they have been commonly scoffed at as the "young'uns." But this is the most self-expressive, diverse, and connected generation we've ever seen. They have grown up with unprecedented access to the Internet, real-time data, on-demand communication, and far-reaching crowdsourcing abilities. And despite their high student loan debt, they also make up 45% of mortgages in the US in 2018, and are estimated to be at their peak of homebuying in 2020. That's right, Millennials are buying homes. Lots of them. People under the age of 36 make up more than half of the homebuyers in North America currently. So, what do we know about their expectations of Realtors? Of particular interest is what does that mean for us and the way we market to them? Let's look at three key reminders when it comes to marketing to this generation. You have to be available According to a recent NAR survey, 92% of Millennials use a Realtor to buy or sell, which makes them more likely to use an agent than any other generation. And when using a Realtor, they are more likely to keep in touch, communicate more frequently, and recommend their Realtor to others. This is the upside of expressive, well-connected crowd sourcers! The key is to recognize that Millennials are people too. But they are people with high expectations regarding communication. They are always available, so they expect you will be as well. And not always in the traditional sense. They are more likely to text you or use social media messaging than to phone you or use voicemail, so you will need to adjust your calls to action accordingly. You have to be easy to find Google tells us that the average buyer or seller searches for up to 90 days before contacting an agent. And they aren't searching like the generations before them. Millennials are driving the mobile vs. desktop trend, and newsflash – desktops aren't winning. Just four years ago, NAR found that 50% of homebuyers found their future purchase via mobile device. Those numbers are now at least 10 points higher. Search is not only becoming more mobile, it's becoming more diverse. Your Millennial clients are as likely to find you on social media or via sites like Yelp as they are to find you via your website – if not more. You need to diversify your presence to keep up. You have to give them what they want For a generation that has always had the Internet at their fingertips – data is low hanging fruit. What they want is an immersive and engaging experience, as well as the explanation as to why it matters to them. This generation grew up on video games and YouTube, so it's no surprise that they expect interactive digital marketing like 3D virtual tours, floor plans, room measurements, and professional photography. It's not enough to tell them something, we need to find ways to show them what it would be like to live there. You have to adapt more quickly For Millennials, change is normal. The number of tech changes in the past 20 years have been massive, swift, and life-changing. This generation laughs at the idea of faxing something and asks questions like, "Can't we just e-transfer the deposit to you?" Learning to adapt our messaging and communication methods faster and more seamlessly will be key to serving these veterans of change. Millennials aren't the enemy – they are the future. Their desire for expertise instead of just information will push the entire industry forward and upward. We each have a huge opportunity to grow our business by embracing Millennials and adapting our marketing strategies to meet their needs. (Besides, we'll be on our way to shining the spotlight at an entirely new generation of young'uns soon… Gen Z is coming!) Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc. the makers of iGUIDE®. Follow the link for more information on how iGUIDE provides all the property dimensions and listing details that your clients demand.    
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How Business Strategy Can Help You Stand Out in Real Estate
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Got a CRM? If So, You Need a F.O.R.D.
Leads turn into Prospects turn into Clients turn into Closings turn into Commissions Sounds so simple when you look at sales with the above formula, but we all know it's really not that simple! Many things have to happen from the time you get that lead until you finally get the commission. I believe it's not contact relationship management, but rather relationship marketing.
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A-Z Open House Tips
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No Internet? Here's How to Set Up Your Own Hotspot
Real estate agents know better than most that sometimes it's just easier to accomplish specific tasks on your laptop than attempt to do the work on your phone. But sometimes those tasks require an internet connection. If you are always on the go, and you don't have a nearby Wi-Fi connection, how can you get instant internet service? Use your smartphone and create your own internet connection for your laptop. Here's how.
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Generating Leads on a Budget
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Tips for Turning Real Estate Client Referrals into Recurring Business
In an era of online reputation and reviews, all businesses are impacted, making customer satisfaction and differentiation all the more important It's no secret--your clients are online and, more often than not, that's where they find your business. In fact, according to the National Association of Realtors (NAR), the home search now begins online 95% of the time. Where does that process begin, where does it end, and what are the steps in between? Throughout this journey, there are many points where agents can find the opportunity to be an asset for the information they seek and offer brand differentiation.
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Why Are Floor Plans Important?
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5 Tips for Standing Out from Your Real Estate Competitors
Expert insights from Veronica Figueroa of The Figueroa Team In real estate, things move fast and the competition doesn't sleep. So what are you doing to stand out? In order to be the go-to agent in your market, you need to be one step ahead of your top competitors. Start with these five quick tips.
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Key Findings from Our Third Annual Referral Report
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Spring Cleaning for Your Real Estate CRM
Spring is in the air and you know what that means--lots of fresh new leads looking to buy and sell homes! The arrival of spring reminds us of new beginnings, fresh opportunities and, yes, spring cleaning. Now I don't know if you use this season to wash your windows or reorganize your closet, but I do know that it's a good time for agents to re-evaluate your real estate contact management.
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Dealing with Squatters: How to Ask Them to Leave
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The $14B Social Platform Your Competition Has Overlooked
These days, online marketing is about Facebook, Facebook, Facebook--but today, we're giving credit where credit is due: Pinterest. This social channel made headlines recently when it went public on the stock market with ticker symbol PINS, but that's not the only reason we're bringing it up. Pinterest is one of the best social platforms for real estate, and that's without taking into consideration that on Pinterest, your posts don't have the instant irrelevance that they do on other social channels. If utilized correctly, your Pinterest content will stay relevant for months or years after you post it, allowing this under-utilized social platform to help you grow your social audience and drive quality buyers and sellers to your website.
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9 Technology Productivity Tips: Do this, not that
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Top 10 Real Estate Photography Tips
Want your listing to appeal to as many potential buyers as possible? Make sure you listing photos are as good as they can be. In this article, BoxBrownie founder Brad Fillponi shares his expert tips and tricks to nail those all-important shots. By following these simple steps, you can ensure you are showcasing everything your listing has to offer in your photos.
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3 Creative Ways to Deliver Your Next RPR Report
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7 Outrageous Real Estate Marketing Ideas that Actually Worked
Using the right real estate marketing tools and tactics can give you an edge over the competition, but what do you do if you really want to stand out in a unique, unexpected way? If you truly want to stand out from the average real estate business, sometimes you need to take a leap of marketing faith. Agents who are willing to go outside the norm, try something ambitious, and risk looking silly in the process can make massive marketing gains with creative, quirky tactics that other agents aren't willing to try. Grab some outside-the-box marketing inspiration with our look at seven outrageous real estate marketing ideas...t hat actually worked!
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5 Tips to Get Your Emails Read
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Understanding the Difficulty of Differing Residential Square Footage Standards in North America
If you're buying, selling, or listing a home, you want to know its square footage, but do you need to use a standard of measurement? When you bought your current home, who told you its total square footage? It's a critical question, as you likely based your offer on that figure. The problem is, if you're in North America, that figure may not be consistent with typical measurement practices in your area. Your home could be much smaller than you expect.
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19 Real Estate Memes and GIFs that Will Make You Smile
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Dealing with Squatters: How to Calm an Agitated Person
So the home you're showing has a squatter, and the squatter not only won't leave the property, but the situation seems to be headed toward a confrontation. What can you do de-escalate the situation? Watch this week's episode of "Real Answers" to find out: The body language to use to show squatters that you're not a threat Why you should validate the squatters feelings, even if you don't agree with them A sample script to use to talk down an agitated squatter Once you've calmed the squatter and de-escalated the situation, it's time to take the next step. What's that? Find out in next week's episode of Real Answers!  
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Leveraging Google Calendar for Real Estate
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How to Market to Expireds the Right Way
Part One: What, Why, and Where There's no doubt that expired listings can be a profitable and worthy lead generation mechanism for agents new and old. These days, with the proliferation of both agents and tools available to discover expireds, competition is gnawing at returns. Perhaps most importantly, however, is the effect calling on expired listings has to the reputation of the real estate industry. The most common techniques rely on finding or buying contact information for expired listings and calling on them. As Edward Zorn notes, his statement below is an average experience for a seller with an expired listing: "She had received more than a dozen telephone calls, the vast majority being robocalls, since her property had expired form the Multiple Listing Service (MLS) earlier that morning. The few telephone calls that she'd decided to answer resulted in awkward conversations with agents who clearly knew nothing about her property..." In this guide, we explain the reasons why expireds can be high ROI lead opportunities, but describe methods in which agents can stand apart and better deliver value when dealing with expired listings as well as introduce a better overall marketing strategy that still fits with an expireds strategy.
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12 Tips for Gaining Client Attention with Google Ads
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Real Estate Agents, Here's How to Spin Your Time into Gold, Not Straw
Being an agent can be a lonely job. Unless you're part of a team or have an assistant, you are completely responsible for the success of your own business. While a career with no limits can be exciting, it can sometimes be as much of a blessing as a curse. In addition, most agents don't earn a traditional salary, and it's often hard to use some of your hard-earned commission money for the resources and technology that can potentially help you earn more money.
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You Won the Listing! Now Create a Winning Marketing Strategy
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How to Implement RPR into Your Resimercial Business
It's certainly not an official REALTOR designation, but a few years back, a new buzzword surfaced in the real estate industry: "Resimercial." It describes residential agents who dabble in the commercial space, and vice versa. However, when it comes to applying RPR usage, the term "Resimercial" takes on a whole new meaning. We're talking about residential agents using RPR Commercial to strengthen their business capabilities and commercial specialists who use RPR Residential for the same reason. Today we'll take a look at how to access RPR Residential and Commercial, and we'll explore how toggling back and forth between the two might benefit you in serving your clients, being more successful, and closing more deals. Let's get to it...
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Real Estate Marketing Trends that Need to Die in 2019
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7 Do's and Dont's of Handling Client Relationships
Let's start with the acronym "CRM." Do you define it has "Contact Relationship Management" or "Customer Relationship Management"? Here's what I call it: "Customer Relationship Marketing." Having a list of names with phone numbers and email addresses is not a CRM, it's a phone book—and in many cases, an outdated phone book. If you want to move from Contact Relationship Management to Customer Relationship Marketing, you need to both understand and practice the four Cs and the three Fs.
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Dealing with Squatters: Avoiding Confrontation During a Showing
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Elevate Your Content with High-Converting Guides
There's that pesky word again: "content." Now before your eyes glaze over with visions of "Top 5" articles and makeup tutorials, let me remind you that content is simply the valuable information on your website or social media platforms that you share with your prospects. You likely already have some content built up in your repertoire. Maybe you blog about areas in your geographic farm, share videos on Facebook, or perhaps you've created a downloadable checklist for first-time homebuyers. If so, you're ahead of the curve!
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7 More Ways Tech Helpline Can Help You
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Mission Focused: Behind the Scenes of a Top Team
The Nick Shivers Team is mission-driven, dynamic and red hot. What's their secret? Peek behind the curtain of one of the most successful teams in the Pacific Northwest. Nick Shivers Team, Keller Williams Realty Portland Central Building a Culture In real estate, we talk a lot about culture — and culture seems especially important when it comes to building, growing and sustaining a team. How would you describe the culture of the Nick Shivers team? Our team culture is about giving back, through our Sell a Home, Save a Child initiative. So at the core of it, we all believe in trying to help people; that's the basis of the team and the business. But as the team leader, I know that if my agents don't have business opportunities, they can't help clients or give back. So, we recruit with a combination of making sure the culture fits, but also by feeding them high-quality business opportunities and leads so they can better jumpstart their businesses. Extending Your Brand Online and Listings Statistically, sellers list with someone they know and trust. How do you carry your brand over to online to start building trust with those who don't know you and your team? The Local Expert™ product from realtor.com® really helps us in our listing presentations. It's an online ads solution that targets buyers and sellers with ads on realtor.com® and Facebook. And I know it works because my agents are using it to win the listing. The biggest thing that I've seen my agents do there is show sellers, "When people click in your area, you can have your open house advertised right there." It's massive exposure and I know that sellers, who are really interested in their house being seen by as many buyers as possible, are impressed. I can tell without having a lot of data (because we're in the early stages), that it is working right now. We also have our rocket listing, which is our instant buy program that I run on radio and billboards and advertise on realtor.com®. Lead Nurture, Persistence and Conversion If you meet a potential seller online, they may be months away from making a decision to sell. How do you keep the relationship fresh? To be successful, you need to be structurally able to follow up immediately. We offer new agents a 90-day ramp up where they're trained on scripts, dialogue and follow-ups for leads. The key is the follow-up and how they can use our technology to do that. We also focus a lot on staying the course. When I started in the business, I was really good at working with the leads who were interested in transacting in the next 30 to 60 days. I was not so good at the longer-term prospects and that's where the gold is. The sale might come after seven, eight or nine follow-ups. That is where you're going to get a lot of those deals, but it is in those repeat contacts that a lot of agents will give up. So we are laser-focused on training our agents not to give up too soon. Retention Once your agents "get it" and start using these guidelines, do they stick around? If I get my agents on the system, my retention improves. I suggest agents stick with me for a minimum of three years and then if they decide to start their own team, that is completely all right with me. I had an example in 2018, my number one producer decided to go out on his own. We are really good friends and I said, Great, go for it. He made less money this year and admitted that it's a lot easier to think about it and talk about it than to actually do it. Final Thoughts from Nick What defines your company? What are the main reasons that should someone consider joining your brokerage? Our big mission statement is about serving people — saving kids by selling real estate. Everything that we do is based on how we can give back to underprivileged children around the world, so that's number one. If that strikes a chord with you, then you're going to get past the first layer. The second thing is we love the underdog. I don't care where you have been. I want to see that you've had success, but I also believe that it doesn't matter where you start, it's where you're going. Last, it's about our systems and our lead generation and solutions and their long-lasting impact. And from this, we've built a tribe of loyal clients. In today's market, that's so important for agents. And of course, a big part of that is that our followers and clients know what we stand for. Because when you can literally say that your industry has helped — our Sell a home, Save a Child movement has raised over a million dollars to help kids — I think that makes a point where people go, "Wow, I'm not going anywhere else but with these guys and gals."    
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How to Plan Your Next Real Estate Post on Instagram
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5 Facebook Groups Realtors Should Join Today
Whether you're a personal Facebook fanatic or prefer to keep things strictly business, there's no doubt that the platform is a valuable place to exchange ideas with like-minded people. REALTORS have much to gain from engaging through Facebook--and we're not just talking about social media marketing. Facebook Groups for real estate are excellent places to trade tips, speak with other pros, and catch up on the hottest trends in the real estate industry. Now it's simply a matter of finding the right Facebook Group for you, and there are loads of great options to choose from. Start your search with our guide to five Facebook groups that REALTORS® should join today.
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How Real Estate Agents and Homeowners Can Get Accurate Square Footage Measurements
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10 Real Estate Email Subject Lines and Why They Work
The average user sends and receives over 100 emails every day. The odds that they will open every email they receive are slim, especially if they're wary of unknown senders. So, how can you ensure that your audience is opening and reading your carefully crafted emails? The answer lies in the simple, unassuming subject line. While most email subject headlines are less than one or two sentences long, they can spell the difference between a read message and another junk email. About 80 percent of readers never make it past the headline, or in this case, the subject line. Here's how you change that. Here are ten real estate email subject lines to help you master the art of the email.
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49 Uplifting Real Estate Quotes That Will Inspire You to Be Great
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How to Show a Vacant Property Safely, Part 2
We know that vacant homes are convenient to show--but they can also be dangerous if occupied by squatters. Last week, we learned how to check for squatters around the exterior of the house. Now, it's time to go inside. What should you do if you know (or are unsure) that squatters ARE present? It's all about psychology! Watch the video above to learn: What to do when you first open the door Why respect is the name of the game, even if they're there illegally A script for speaking to squatters and defusing a potentially tense situation How and why you should offer squatters ample time to leave before a showing--and even a gift!  
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Real Agent Story: Online Branding Key to Winning New and Past Clients
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5 Ways to Revive Stale Real Estate Listings
When a real estate listing has been sitting on the market for a long time, it's considered "stale." But how long is "a long time"? Like so many things in real estate, it depends on what your market's like. If homes are going under contract within a week, then "stale" status can start in a matter of weeks. If listings tend to spend more days on market near you, then it would take much longer to be considered "stale." If you've taken a look at your market and think your real estate listing may be "stale," don't panic! Try these steps for freshening up your listing and enticing buyers.
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The Language of Sales: What to Say (and Not Say)
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Spring Is the Season to Prime the Summer Real Estate Buyer Pump
When is the best time of year to sell a home, as that's usually when real estate buyers must be better shoppers and negotiators? ATTOM Data Solutions collected home sales data from 2011 through 2017 and found that May and June were consistently the months when seller premiums were highest. The seller premium is the price at which a home sells above estimated market value. May averaged 5.9 percent, and June averaged 5.8 percent for seller premiums. They were the only two months with seller premiums over 4.2 percent. That 4.2 percent was the third best, and it was for August. All other months were under 4 percent.
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How to Turn Online Leads into Commissions in 3 Easy Steps
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The Risk of Using Tax Data in Your Listings
Real estate marketing is becoming more and more competitive. To attract potential buyers and give them enough information to make an offer quickly, you may be providing room measurements and floor plans. Indeed, according to the National Association of Realtors, these details are the most important metrics home buyers use when looking for a new house. As a Realtor, you may be opening yourself up to liability if you provide measurements that were not taken professionally. While many real estate agents use municipal tax record data or MPAC numbers, these numbers are mere estimates that may mislead your buyers and open you up to legal risk. The Problem of Tax Data The square footage measurements taken to determine a property's tax are measured from the exterior. At no point does someone walk into the house to look at its specific nuances. For tax purposes, all the government needs is an estimate. However, buyers expect the square footage of a listing to reflect the actual amount of interior living space. Measurements taken from the exterior of a home include the walls and other potentially unusable space. The width of the exterior walls along the whole house may actually add up to a significant amount of the total square footage, inflating the measurement. A disgruntled homeowner might sue when they take their own measurements of the interior space and find it lacking. It is a risk to provide measurements for a property that you did not get professionally measured. The exterior walls are not the only problem. There are a number of ways that the tax data may be a serious over- or under-estimate. When a home is being measured for tax purposes, no one will look into the specific layout of the house to alter the measurement accordingly. This creates problems in a few different home types. For example, if the living room of your home has high ceilings and a gap in the second floor above the living room, all of that empty space will be counted as additional square footage in the tax data. They assume the second floor is just as large as the first, but sometimes it isn't. On the other hand, tax data measurements may also be too small. After a homebuyer builds an addition on their home, it may be some time before the tax data are changed to reflect that. The same problem may happen after a mudroom is insulated, a patio is enclosed, or a loft is extended. The current homeowner may not be the person who made these changes, so you can't assume you'll be alerted to them. If the square footage measurement is smaller than the actual living space of the home, you're missing out on a powerful selling tool and, potentially, more substantial offers. How to Get Better Measurements Instead of relying on tax data, it is wise to get professional measurements and floor plans drawn up. A 360° virtual tour, like those created by the iGUIDE®, includes accurate, up-to-date measurements of the living space of the property. You, as the Realtor, can feel confident the measurements the iGUIDE provides are accurate. You reduce your liability, while also giving potential buyers the exact information they want. It's a smart decision to make your business more profitable and secure. Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc., the makers of iGUIDE®. Follow the link for more information on how iGUIDE helps you save time, provides more features, and connect more with your clients.
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Back It Up! But What's the Best Way to Protect Your Data?
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17 Common Real Estate Website Mistakes (and How to Fix Them)
While WordPress is by far the best website platform available, mistakes are commonly made when setting it up. This guide will walk you through the most common mistakes made when setting up a real estate website using WordPress and how to fix them.
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