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Friday Freebie: Guide to Staying Safe without Sacrificing the Sale
It's Realtor Safety Month, and to help agents stay safe on the job, we're highlighting a free eBook that offers comprehensive advice for selling safely. What do we mean by comprehensive? Well, this eBook runs an impressive 79 pages in length, offers insight into the criminal mind so that you can understand (and outwit!) predators, and features tips for evaluating safety products, and more. Read on to learn how to download your free copy! Safe Selling: A Practical Guide for Preventing Crime without Sacrificing the Sale Remember the powerful interview we recently posted with an agent who escaped a predator? The interviewer in that video was Lee Goldstein, CEO of Real Safe Agent, and the co-author of this eBook. Goldstein has a background in criminal psychology, and is an expert in how the criminal mind works. In this eBook, Goldstein breaks down how predators choose their victims, how they think, and even how they plan their attack. He then lays out practical advice for countering and outwitting the predator—from how you pose for your agent headshot, to how to recognize suspicious body language, to how to set up a showing to maximize your safety. Importantly, this eBook also recognizes that agents can't risk a sale by being overly cautious. Goldstein frames all of his advice in a way that lets the agent come off as gracious and professional to genuine prospects, all while discouraging the predator. It's an accessible, college-level criminology course with a healthy dose of sales strategy thrown in. In addition to theory and practical advice on staying safe, this guide also offers: An evaluation of safety apps and background checks Advice on selecting safety products A worksheet for assessing a prospect's safety risk Additional resources, including links to videos and recommended reading Ready to learn more about safe, yet effective selling? Download your free copy of Safe Selling: A Practical Guide for Preventing Crime without Sacrificing the Sale today!  
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Do You Have a System for Real Estate Listing Success?
What are your process steps for getting a real estate listing? Do you have a written or structured set of steps to take a listing, get it on the market, and then to get it sold? After the sale, do you have a well thought out plan for getting referrals from your listing client in the future? You may have plans set out that answer these questions. But, do they fit into a start-to-end set of steps that are all one process for real estate listing success? Whatever your level of success in getting listings and getting them to the closing table, are you concentrating on three short-term processes or are all three combined into a smooth flow for success?
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How to Create a Powerful Online Reputation
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How new agents are turning technology into differentiation
Wednesday, September 25, 2019 at 11:00 AM PDT Join us for this conversation discussing how 3D reality capture and innovative technology in the industry are allowing real estate professionals the chance to differentiate their way to immediate business, starting day one. Featuring new agents who come from various backgrounds, gain first-hand insights into how the common difficulties faced when breaking into a new market are being tackled through modern real estate strategic capabilities. See how creating immersive, informational client experiences more than make up for a lack of real estate experience. You'll hear that while getting started as a new real estate agent or in a new market is hard, implementing reality capture with Matterport 3D is easy... and, most importantly, effective. Register now!
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Do You Need a Real Estate Website?
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
It's no secret that brokers and agents need to continually self-educate in order to stay competitive and tackle new technology, but not all education is made equal. Busy real estate professionals can easily waste time and money on "educational" training programs that are nothing more than thinly masked sales initiatives that provide little actionable takeaways. Luckily, there's the educational field team of Elevate to save the day and ensure that brokers and agents walk away with tips, tricks and strategies that can easily be implemented the moment they walk out of the room. What started with a single Social Media Boot Camp has grown into a nationwide phenomenon due to the Elevate Field Team's high-energy, interactive educational style. Brokers and agents alike are treated to an experience designed to inspire and empower, led by a group of industry professionals who help turn marketing "toys" into "tools." Although the Elevate name may be fairly new to the real estate space, the founders and stakeholders behind the company are seasoned professionals coming from top technology companies, franchise organizations, and investment firms who've joined together to develop Elevate, the highly anticipated CRM and digital marketing solution that recently hit the real estate market. But no technology can succeed without strong education, training and understanding, which is where the Elevate Boot Camp series enters. Collaborating with MLSs, mortgage companies and brokerages across the country, Elevate's Boot Camp series has evolved to include a variety of one-hour, two-hour and half day educational sessions, including the ever-popular Social Media Boot Camp, Secrets of Lead Generation Boot Camp, and the hot NEW Broker-Only Mastermind. Custom deep dives are also available on such hot topics as Facebook intensives, developing engaging content for consumer audiences, agent recruitment and retention strategies, and developing a website designed to capture and convert. Want to see if a boot camp is coming to your area? Visit tryelevate.com/events for the upcoming schedule, or call 844-812-8914 to inquire about booking a boot camp in your office or MLS. Bondilyn Jolly is the Managing Partner at 3sixtyfive.agency. You can contact her at [email protected]
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6 Kinds of Infographics to Use in Real Estate Marketing
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Tips to Ace Your Next Open House
An open house is a powerful way to attract qualified and serious buyers in your local area. While some open house visitors are just "curious," the majority of people willing to attend a showing are serious about purchasing soon. Some of them might even be ready to do so in the next few weeks--ideal for your seller. Not only does an open house get a listing much more attention, but it also helps buyers do part of the work of "qualifying" themselves. If something about a home doesn't meet a buyer's needs, then he or she can find that out at the open house – saving time for everyone in the process.
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Friday Freebie: Downloadable Report for Home Buyers and Sellers
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Facebook Marketing Best Practices
Thursday, September 26, 2019 at 10:30 AM PDT There are a lot of people on Facebook. It's what makes advertising on Facebook so powerful: you have the potential to reach TONS of new sellers and buyers to make your business grow. Unfortunately, it also means that your ads will be seen by the wrong people from time to time. Join us as we teach you Facebook ad best practices to help you reach the right potential customers. We'll show you: How to share your Cloud Attract landing pages on social media quickly and effortlessly How to boost your posts How to create your first Facebook ad and who to target ...and more. Register now!
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Got Wealth? Connect Your Business to Wealth
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zipLogix Digital Ink and DocuSign: How Digital Signing Works with zipForm Plus
Wednesday, September 25, 2019 at 12:00 PM PDT Walk through both zipLogix Digital Ink and DocuSign: Brief Overview of both zipLogix Digital Ink and DocuSign Discuss product subscription and member benefit information Show how each product configures with the zipForm Plus platform in Settings Walk through the e-signature packet creation process with both zipLogix Digital Ink and DocuSign Demonstrate signing with each product Register now!
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Don't Make These Mistakes with Your Market Reports
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Privacy Changes Coming to Facebook Groups
Facebook, one of the largest social media platforms in the world, is one of the best tools you can use as a real estate agent. It offers endless opportunities for you to engage with potential buyers. One of those opportunities, Facebook Groups, enables you to create a group that can be targeted to a specific location or audience. While Facebook Groups are great, there are some upcoming changes that may impact the success of these groups. To get you ahead of the changes, we outlined them and how they may impact how you use groups for your business.
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How to Set a Location Reminder in Google Keep
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Perfect Pricing with Easy, Accurate CMAs from RPR
Monday, September 23, 2019 at 11:00 AM PDT RPR's powerful analysis tools are helping REALTORS® across the country educate and impress clients. We'll show you how to use RPR's Refine Value tool as well as both of RPR's CMA tools: the Comparative Analysis and the Sales Comparison Analysis. Starting with the AVM or RVM® for a property, we'll show you how to: Apply your local market intelligence to refine this starting point with adjustments Subtract value for needed home improvements Use RPR 'slider bars' to further adjust a property's value based on market and home conditions Adjust the 'weight' of comps so you can judge which should be considered more Demonstrate how to lead clients through the intricacies of market realities with easy-to-understand facts and graphics Create an RPR Seller's Report that shows off your market expertise Register now!
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Top Pros and Cons of Verbal Real Estate Offers
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The 1-Minute Real Estate Video Strategy that Can Help You Win More Listings
Videos are essential for a real estate business--and to put it simply, if you're not doing videos, you're not making money. If you look at these three facts about video marketing, you'll see why: 80% of viewers recall video ads they saw in the last 30 days. Viewers retain 95% of a message when they watch it in a video (compared to 10% when reading it in text). People and firms using video get 6X more leads. And real estate marketing videos don't have to be complicated or fancy. You can look just as good as other top agents in your market, boost your word-of-mouth, and get more clients without hiring contractors or buying expensive equipment—all you need is a phone!
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What Happened to All of Your Referrals?
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New Thought Leadership Series: 24/seven with Bondilyn Jolly, with Guest Molly McKinley
In this exciting new thought leadership series, industry leader, tech marketing entrepreneur and investor Bondilyn Jolly interviews inspiring professionals to "get to know the person behind the professional." The basic premise is that underneath the professional, the title, the paycheck, and the prestige is a person with hopes, dreams, fears and a lifetime of inspirational and motivational stories that have led them to where they are today. With each guest, Bondilyn conducts a series of interviews that are then presented in a variety of consumable formats: podcast, video, written and photographic. To kick things off, Bondilyn's first interview features a well-known face in real estate, Molly McKinley. Below is a snippet from this interview, along with links to enjoy the complete experience.
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EXCLUSIVE: Interview with a Realtor Who Escaped an Attack
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5 Great Google Docs Tips and Tactics
Google Docs has come a long way since its introduction in 2006. This powerful online word processing program that's a free alternative to Microsoft Word is no longer just pervasive among students. Today, Google reports more than 5 million businesses pay for its G Suite, which includes Google Docs. With over 1 billion Gmail users having immediate access to Google Docs for free, Google continues to build market share and improve its features.
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Using RPR to Close More Deals
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Starting Your Business as a New Real Estate Agent
The requirements to become a real estate agent are pretty minimal. Just about anyone can become an agent. Succeeding in real estate is another matter. A large percentage of new agents never make it past their second year. Before you launch your career in real estate, try to have enough income set aside to support yourself for two years. This will give you time to get your business going.
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Collaborating with Others Using Apple Notes and Google Keep
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The Focused Strategy for Generating Real Estate Listings
How much effort and money are you putting into direct mail marketing to generate real estate listings? Farming a neighborhood is a popular and very productive activity, but for many agents, there could be a more effective approach. For our example, we'll assume you're mailing postcards into a farm area for listing leads.
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Analyzing the Good and Bad of a Property Photo Shoot
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Top 10 Seller Objections to Staging and How to Overcome Them!
There are different opinions as to whether staging a property is worth the money and time involved, but one thing is clear: A home that is clean and uncluttered garners more attention. The result is increased showings leading to offers. Many concur that staging a home makes a huge difference. How the furniture is placed, and the feeling buyers have when entering a home, can make or break a potential sale. In today's age, the first impression is a lasting impression. Agents know this. So, what happens next? You, as their listing agent, speak to the sellers and may receive numerous objections. Here are the top 10 objections that most real estate agents face and how to overcome them:
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
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The Five Fifty-Five Program
We all know real estate is a networking industry. If you're not networking and building contacts, then you're not growing... and if you're not growing, then there's probably untapped potential lying dormant within the recesses of your abilities! It can be hard to find the time, resources, and strategies for successfully networking and building your database, which is why we came up with the Five Fifty-Five Program, or the 5x5x5. The Five Fifty-Five program is a system for continually expanding your database so you can get more referrals and rapidly spread word-of-mouth for your real estate practice. The more you build your database, the greater opportunity you have to sell real estate.
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How to Grab Text from an Image Using Google Keep
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Best Real Estate Instagram Accounts to Follow
When I decided on a career in real estate, my parents weren't surprised at all. Back in my school days, kids my age were watching MTV Road Rules while I was watching The Real Estate Channel. It's weird, but true, call my mom. (MTV did finally jump on the boat and introduced MTV Cribs.) We may have traded the listings channel for HGTV, but one fact remains: these channels exist for the millions of us who are fascinated by other people's homes. Now, to get your real estate fix on the go, let's explore the best real estate Instagram accounts to follow.
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Safe Selling: Protecting Yourself as a Real Estate Agent
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Friday Freebie: 100 'Just Listed' and 'Just Sold' Postcards
It's easy to automate your digital marketing--but what about your print marketing? Well, say goodbye to looking up addresses and licking stamps, because we've found a solution that automatically sends "Just Listed" and "Just Sold" postcards to verified homes near your listing. The best part? RE Technology readers get to try it out for free. Read on to learn more. 100 free postcards, courtesy of MLSMailings.com MLSMailings.com is an automated print marketing service with a high-tech twist. It taps into your MLS's data to monitor when you newly list or sell a home. When it sees a new listing or just sold home, it automatically sends "Just Listed" and "Just Sold" postcards to verified addresses near your listing. It does it quickly, too, sending postcards within 48 hours of you listing or selling a home. We've teamed up with MLSMailings.com to offer RE Technology readers a chance to try it for themselves. MLSMailings.com is offering our subscribers 100 free postcards (you just pay for postage) with promo code FIRSTORDER. Ready to see what automated print marketing can do for your business and your busy schedule? Claim your free postcards today!
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6 Real Estate Marketing Lessons from Kim Kardashian
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RPR Reports: A Member's New Best Friend
Whether you're new to NAR or simply new to Realtors Property Resource, we're here to help get you started and get you using the most powerful business data tool in real estate. One of the many advantages to being a REALTOR is members-only access to RPR. What Is RPR? Realtors Property Resource is the nation's largest property database. As a new agent, this user-friendly, data-driven platform and business tool should never leave your side. Regular use of RPR will help you help your clients, which can lead to more listings, and hopefully, more deals! RPR makes it easy for REALTORS® to stand out from their competition. Using RPR as a real estate business tool will make you a more informed, more savvy, and more efficient REALTOR®. Ready to better serve your clients, market yourself like a pro, and grow your brand and business? Let's dive in... On-the-Go and in the Field, RPR Reports Give REALTORS® an Edge RPR reports put property details, market trends and neighborhood insight into one, convenient package that you can access anywhere, anytime. Picture this scene: you're conducting your first property walkthrough with your first clients. After viewing the home, your clients ask a basic question or two about square footage and number of BD/BA. But after the softballs, in come the curveballs! They might ask about taxes, warranties, school ratings, flood zones, property history, community resources, etc. As a REALTOR® with the RPR app in your palm, you can literally tap into RPR and instantly pull up real time, dynamic property data. You can even customize a property report with client comments, notes and photos, and text it to them right there on the kitchen island. Armed with these comprehensive reports, you can quickly and confidently answer any and all questions. Which will put your clients at ease, and position you as a knowledgeable, local real estate expert. RPR Report Topics RPR reports are a breeze to create and the customizable features will surely impress your clients. Here's a list of the different types of reports you can create: Buyer Tours: Select properties to tour, determine the order you'd like to see them, and create a colorful, client-friendly report to share with buyers. Market Activity: The report includes samples of active, pending, sold, expired and distressed properties, as well as recent price changes and upcoming open houses for a period of up to three months. Neighborhood: Paint a lifestyle picture with details on employment opportunities, traffic, weather, parks, dining, etc. The Neighborhood Report summarizes economic, housing, demographic and quality of life information about an area. Schools: Summarizes student populations, testing outcomes, parental reviews, ratings, and contact information about a public or private school. Compare schools within a district or a specified radius, and/or select up to 20 nearby listings to include in the report. Property Valuations: Gives details about the overall characteristics of a property such as values, foreclosure activity, market statistics, demographics, history, taxes and school information. Mini Property: The Mini Property Report is all about the essentials and includes info on the estimated value; home facts like bedrooms, baths and square footage; and photos. It's a great way to share property data with buyers at the onset. Property Flyer: A quick and easy way of marketing any property. Upload your own photos, enter a headline, and/or details about an upcoming open house. Seller's Report: Reviews the subject property, shows the condition of the local market, presents comparable properties for side-by-side comparisons, recommends a pricing strategy, and shows estimated seller proceeds. New REALTORS® Should Also Become New RPR Users! An easy-to-use, real estate tech tool that will make your job easier and make a serious, favorable impression on potential clients?! Yep, it's true. And it's literally made just for you. Visit the RPR site today and be sure to install the RPR app to your tablet or smartphone. Access to this powerful, real estate data tool is exclusive to REALTORS® and best of all, it's completely free as a part of your NAR membership. And also make sure to join the RPR Facebook Connect group. To view the original article, visit the RPR blog.
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Digital Marketing Strategy Wins Agent 3 Transactions from 1 Inquiry
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Information Management: An Important Part of Being Organized
Do you work with or know somebody that can accomplish a lot in a short amount of time? Maybe it seems like they glide through the day knocking out tasks and projects with little effort. Meanwhile, are you a flurry of unorganized actions that lead to frustration and take much longer to accomplish a single task? The difference boils down to one word: organization!
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Property Fraud Is Rampant. Don't Let This Happen to You or Your Clients
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What Every Agent Should Know About Podcasting
A popular, but seldom discussed marketing option for real estate agents is podcasting. This medium is uniquely well suited for real estate because of the on-the-go nature of the business. Some agents listen to podcasts to up their selling game. Others create podcasts to share their experiences with other agents or to teach potential buyers and sellers what's what. Other agents, however, aren't familiar enough with podcasts to take advantage of them at all. If you count yourself among these, whether you're interested in listening to podcasts or creating your own, we've got what you need to know about what podcasts are and where to find them below.
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5 Blogging Mistakes... and How to Fix Them
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The 8 Elements of a High Converting Real Estate Landing Page
Why do real estate agents invest so much time and effort into online marketing? Simple. To grab the attention of new prospects and direct them to their website. The only problem is, most traffic that comes from social media and advertising tends to bounce when it lands on a real estate website. Why Do Most Real Estate Prospects Leave Your Website? When you create an advertisement, let's say on Google Ads, your goal is to make the prospects curious enough to click on your content. This can be done with a clever line of text or an intriguing picture. At the end of the day, a potential client will click on your ad because they believe it will bring them value. They have a need and you are offering some sort of solution. The Problem with Real Estate Home Pages If someone takes the time to click on your advertisement, why wouldn't they investigate your website once landing there? In most cases, the prospect likely experiences some level of disconnect. Let's say your advertisement was tailored towards confused first-time homebuyers. An ad like this might have a high conversion rate because the process of purchasing a home for the first time is daunting and confusing. First time home buyers are actively seeking out answers to their specific questions. The disconnect occurs when they land on your homepage or services page which doesn't provide the exact answers they were searching for. Most real estate agents set up their web pages to be fairly generic, proving a broad overview of all their services. While this might be a good place to start for your average client, when a prospect is looking for an exact solution, your homepage could have them looking elsewhere. How Real Estate Agents Funnel Traffic There are a few common ways that you can attract attention to your real estate website. Social Media Organic Search (SEO) External Linking Paid Advertising Agents use social media to build an online following. If you are looking to bring traffic from your Twitter feed to your site, you might share a timely insight followed by a call to action (CTA). This CTA would outline how you could help the prospect and link back to your site. Organic search brings users to your website after they have used a search engine to attempt to answer a question. If you have created content with SEO in mind, hopefully, Google directs the prospect your way. External linking directs traffic back to your site by mentioning your brand or services on an external source such as someone else's blog. And paid advertising is the process of creating marketing materials on platforms such as Facebook and Google that hopefully catches the attention of browsers and funnels them back to your site. Real Estate Landing Pages: A Specific Solution All four of these options have the ability to attract the attention of a potential prospect with a specific message. However, if you don't have a specific solution for the prospect to explore and interact with, you will likely lose their interest quickly. The solution: a landing page. What Is a Landing Page? A landing page is a single web page that is designed for a specific topic or purpose. Using our previous example, you could create a first-time home buyers landing page where all the corresponding traffic could be funneled. This way, when the visitor lands on your landing page, they will be interacting with the content that can directly answer their questions. All real estate landing pages should be created with one goal in mind: Conversion. All of the pictures and text found on your landing page are there to help lead the prospect to your call to action. The Fundamental Elements of a Real Estate Landing Page Ready to harness the power of landing pages? Here are the 8 qualities of a landing page that successfully converts online real estate leads… #1) Embrace Minimalism Have you ever landed on a webpage and instantly felt overwhelmed? Avoid giant walls of text above the fold on your web pages. A simple, clean, and minimalistic design will allow a prospect to easily see that the content pertains to their particular need. This style of landing page also leaves the prospect hungry for more information which will prompt them to begin scrolling down the page (towards your CTA). #2) Announce Your Offer/Value Proposition Right Away When a prospect lands on your page, they should be able to decipher your proposed offering within seconds. It should be extremely clear and exciting. Long lead-ins typically don't perform well on real estate landing pages. Additionally, ensure your main title and headers contain the keywords that relate to your landing page topic. #3) Utilize Endorsements and Trust Signals Every great landing page includes some sort of endorsement where a previous client explains the value that you brought them. This gives the prospect a glimpse into your abilities and also begins to create trust between the prospect and your brand. Real estate agents can also use "trust signals". These are images or logos that increase your credibility. Have you been nominated for the Top 40 Under 40 in your city? Perhaps you are accredited by the Better Business Bureau. Utilize the brand imaging from these recognitions to further build trust. #4) Match the Advertising Style When you are creating your landing page, use your advertisements as inspiration. The styles of your landing pages and your marketing materials should be very similar. Use the same type of language and phrases. You will also want to make sure that the color schemes are the same. Remember, a landing page is an extension of the ad that they first clicked on. #5) A/B Testing Your first landing page design may not be the most effective. The only way to find out is through some basic A/B testing. Create two or three landing pages and funnel similar traffic to all of them. After a set amount of time, perhaps a two week period, you can analyze the metrics and see which page converted at the highest rate. #7) Create a Sense of Urgency The best landing pages create a sense of urgency. Your ad copy should slowly build in momentum and push towards your end goal or CTA. Perhaps you are running a free course for first-time homebuyers in your city. Your landing page should touch upon the fact that there are limited spaces available and that the date is fast approaching. TIP: Countdown clocks can instantly convey a sense of urgency on any style of landing page. #8) Provide Alternative CTAs Always provide prospects with multiple opportunities to interact with you. Maybe the user isn't ready to contact you for home buying services today but they found your information very useful. This is where a secondary CTA can capture any of the leads that were not convinced by your main CTA. One of the most common and successful secondary CTAs is an email capture. If you have a monthly email or you have authored an ebook, provide an email sign-up at the very bottom of the page. Remember, if someone took the time to read through all of your copy and scroll to the bottom, they are very close to converting, you just have to give them the right outlet. Conclusion These 8 elements have the ability to increase your conversion rates 10x if implemented properly. Constructing the perfect landing page is not a simple task but it will be well worth your time. To view the original article, visit the Parkbench blog.
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6 Tools to Help Your Social Media Thrive
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Are iBuyers Competition?
It's like selling a car. You have choices. You can FSBO it or you can take it to a dealer. It's common knowledge that you'll get more for the car if you sell it yourself, though. It's also a hassle to DIY a car sale. Those who want to avoid having to clean and repair the car, be available for showings and test drives, haggling over price and dealing with all the paperwork choose the dealer option. Basically, that is what iBuyers are – the dealerships of the real estate world. Just dump your current home and turn your attention to the new one. That's a bit simplistic, but you get the general idea. As with trading in a car, the big disadvantage to selling a home to an iBuyer is that the seller loses money on the deal. For many, that equity represents years, maybe decades of paying a mortgage payment faithfully, even in tough times. To trade that money for "convenience" just doesn't make sense. Which is likely why iBuyers aren't catching on with real estate consumers. Sure, home sellers are contacting them in droves. Out of those contacts, only about 1 percent of all requests end up in successful Zillow Offer. If you're feeling a bit intimidated by these "algorithm-powered home flippers," as Curbed.com's Jeff Andrews refers to them, get the facts. Arm yourselves with knowledge of how they really work, not what they promise in their marketing. "Zillow Offers buys and re-sells homes at full, fair market value" That is but one of the lofty and (so far) untrue marketing messages on Zillow.com. Yes, the homeowner won't need to make renovations or repairs or clean the home. That, however, doesn't mean that those tasks won't need to be done before resale. And, the cost of that will be deducted from the original offer. Depending on the home's condition, and the iBuyer's markup of costs, it could (and has) run thousands of dollars. "They offered around $298,000, with about $20,000 in repairs and fees, so I would have only walked away with about $276,000," one would-be Zillow Offers client reports to Jaclyn Allen of TheDenverChannel.com. Then, they'll deduct their fee, which is "around 7 percent," according to Zillow's website. But that's just Zillow. Others operating in the iBuying space may charge up to 10 percent. Are iBuyers the enemy or the inspiration? Hassan Riggs at Forbes.com claims that iBuyers are the inspiration, not the enemy. "Rather than trying to beat them at their own game," he suggests that "agents must instead focus their efforts internally, on evolving their approach, strengthening their relationships and leveraging technology to better serve today's changing buyers." It's not so much the buyers buying the iBuyer homes that seems to intimidate some agents we've spoken with, but the sellers who sell to iBuyers. Other listing agents aren't feeling at all threatened. After all, the iBuying process appeals to a very narrow segment of the seller pool. I have a friend who was tasked with selling her deceased mother's home. Her parents had lived in the home for more than 50 years and, sadly, Dad was a bit of a hoarder. When my friend flew home to clean out the house she was appalled. Even worse were the results of a home inspection. The home was basically a tear-down. It was also about three seconds away from foreclosure. After working with the bank to give her more time to sell the home, she hired an agent to sell it as-is, at a rock bottom price. It did sell, in less than a week, to another local agent who was buying it and planned to completely gut it for her daughter. That friend would be the ideal iBuyer client. She didn't want to clean the home, had no intention of staging it or making even one repair. She just wanted it sold, as soon as possible. So, relax. Not many homeowners are willing to part with huge hunks of equity in exchange for a chunk of time, regardless of what these iBuyers think. If you feel you must compete As a listing agent, you should be working overtime populating your website, newsletters and other real estate marketing vehicles with the truth about the iBuying process. Because, right now, all potential homeowners know is the hype they read on the iBuyer websites. Be honest but unflinching in your reviews. Give the pros as well as the cons. Create a static page on your site about common mistakes home sellers make when agreeing to sell to an iBuyer. Here are a few ideas to get you started: Not knowing their home's fair market value. Not being clear on who will pay for the mandated repairs/renovations. Taking the first offer. Counsel your iBuying clients to get offers from more than one company. Then, compare all aspects of each offer. Signing a contract they don't fully understand. Not understanding that the iBuyer will add a fee, and it will be higher than an agent's commission. Failing to take the time to add up all the expenses and the fees charged by the iBuyer to determine how much they will net at closing. It's time to change your approach Presenting your services in a more positive light will go a long way in combatting the lure of convenience and the "hassle-free" process that iBuyers promote. Sure, selling a home is somewhat of a hassle. Remind potential listing clients that with the right agent, it can be a smooth process and bring in top dollar, quickly, for the home. In researching iBuyers for this piece, the one thing that stands out overall is the positive sales spiel they present. They contrast, succinctly, what they offer with what you offer: "convenience, certainty and a hassle-free process," according to Zillow. Offerpad invites home sellers to "Skip the usual stress of home-selling," and Knock promises "a painless process," without "the hassle of repairs, listing, showings, and months of uncertainty." Notice how easy, breezy it sounds, especially when compared to what confronts a home seller on many agents' websites. "Selling your house can be one of the most stressful events of your life," one agent says. Reminding sellers of the nightmare that lies ahead, he warns them that they're "facing the daunting task of moving in the (hopefully near) future, and you're worried about the finances of selling your home." Then, there's the very well-known East coast agent who wrote an entire blog post about the challenges sellers face. "When selling a home, there are many different challenges that can arise throughout the transaction and even before you've listed your home for sale," he cautions. He then adds that some of these include "handling unrealistic home buyers [isn't that the agent's job?] and handling the emotions of selling a home." After reading the iBuyer sites and several agent sites, I think I'd seriously consider selling to an iBuyer. Either that or age in place. Fear is a common sales tactic, but it won't fly if you're competing against the unicorn and rainbows marketing of iBuyers. Vow to change your tune when writing content for your website, newsletters and social media posts. Become more positive about the process. After all, if you're truly offering amazing customer service, working with you to sell a home isn't quite as daunting as those other agents make it out to be.
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Think Your Lead Generation Is Expensive and Ineffective? Watch This Short Video for 3 Lead Gen Tips from Industry Experts
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How to Boost Your Real Estate Website Traffic 10x with Pinterest
Every single real estate agent should be obsessed with finding new ways to funnel traffic to their site. More traffic means more potential leads, which in the long term, means more clients. The question is, "What is the best way for a real estate professional to drive traffic to their website?" The Top Methods for Driving Real Estate Traffic If you are striving to become one of the top agents in your area, you need to funnel a large amount of the search engine traffic to your brand. Some of the typical ways agents accomplish this are: Real estate blogging Social Media (Facebook, Twitter, Linkedin, Instagram, etc) Video Marketing (Vimeo or YouTube) Paid Advertising (i.e., Google Adwords and Facebook Ads) Email marketing These are all extremely effective ways to increase the amount of traffic you are receiving. So what else can you do? The Forgotten Platform that Homebuyers Are Using We know from our lessons in SEO that the forgotten areas of content are often the places where it is easiest to quickly stand out. There is a social media tool that most real estate agents have forgotten. Bypassing this platform is a big mistake if you are looking for new website traffic sources. The forgotten social media tool we are referring to is… Pinterest. When most people think of Pinterest, they conjure mental images of DIY crafts and delicious cupcake recipes. Pinterest is a great place for finding new craft ideas, but it can also be a powerful tool for real estate agents. Why Real Estate Agents Should Consider Pinterest If your go-to social media platform is Twitter, you may be surprised to learn that a "pin" is 100 times more spreadable than a tweet. What about Facebook? A pin has a half-life or is active 1,600X longer than your average Facebook post. What does this mean for you as an agent? A well-crafted piece of content on Pinterest may be highly visible online for a week whereas a Facebook post has about 90 minutes to gain traction. Pinterest Statistic for Agents to Consider Pinterest has about 175 million active users that use the social media platform at least once a month. 81% of all Pinterest users are females, with the median age of 40. We know what you are thinking, "But how much do they make?" Thirty percent of Pinterest users earn over $50,000 per year, while 10% of users have a household income of $125,000 or greater. That sounds like a large group of social media users who could easily qualify for a mortgage to us. First Things First: Sign Up for a Business Account If you are not active on Pinterest right now, simply signing up for a business account and regularly submitting content on the platform should give your traffic a massive bump. However, if you already have a personal account that you wish to use for your real estate business, be sure to switch to a business account. This will give you access to Pinterest analytics so you can see which pins are the most popular and who is viewing those pieces of content. Make Your Real Estate Pictures Pinterest Perfect There is an art to creating pictures and other forms of media for Pinterest. First of all, your image has to be the correct size. Pinterest is all about vertical imagery due to the fact that over 80% of Pinterest users browse their feed on their smartphone. Aim for an aspect ratio of 4:5 or 2:3. Example of Pinterest Image What does this mean in terms of height and width? Let's say you took a picture of a "dream home" to share with your followers. If the width of this picture is 500, the length should be 750 to achieve the 2:3 ratio. As a general rule of thumb on Pinterest, longer is better. Why? When a user is scrolling through their feed, a longer image will be on the screen longer, increasing the chances that they notice it. Pinterest Picture Tips for Agents If you are new to the platform, here are a couple of tips to keep in mind: Use the highest quality images you can find. If possible, work with a professional photographer or invest in a full-frame DSLR camera. Utilize text on your images. This attracts the user and helps them instantly understand what your pin is about. Not comfortable with Photoshop? Find a designer in your hometown! Don't show your face. Images without visible human faces tend to receive about 20% more repins. Make the background exciting. A pin of an object floating on a plain white background will receive less attention than the same object on an aged wood table. Regardless of your political opinions, red is better than blue. On average, images that utilize red tones get twice as many repins than those that use blue on Pinterest. Use Pinterest as a Funnel for Prospects As a real estate agent on Pinterest, you have two main objectives. First, you want to attract the attention of Pinterest users who are interested in buying or selling their homes. Your second objective is to take this attention and funnel it back to your website. There are many ways to achieve this, but the most common method is linking to your site in your pin descriptions. If you have created a valuable piece of content such as an infographic, offer further related content if a user decides to visit your site. For example, your infographic might be about the top five mistakes first time homebuyers make when selecting a home. At the bottom of your infographic, link to a blog post where you explain 10 further mistakes that a new homebuyer should avoid. Attention Is the Currency of Real Estate Pinterest is a valuable tool, but it is just as complex as the other social media platforms. Don't get discouraged if you don't have success immediately. Just like anything else, it will take time to learn the ins and outs of the platform, but if you stick with it, you will have a new source of valuable website traffic to enjoy. To view the original article, visit the Parkbench blog.
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Is Your 3D Property Tour TRULY 3D?
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5 Ways to Lose a Lead Real Quick
Leads are the lifeblood of any business. Period. Whether you are communicating to a lead or client, both should be given the same amount of attention. If a prospect was recommended to you, found you online or heard about you by way of word of mouth, the clock has started for you to make them feel comfortable in helping them with this major transition in their life. You might think that mishandling a new lead is a short term problem, but if it's consistent, putting a band-aid on it will only make the same issues persist down the road – damaging your reputation and your business referrals.
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Finding Rental Furniture for Staging
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Have You Ever Considered What Your Slash Says About You?
Do you have a good "/" or a bad "/"? The slash (/) has many different names, like stroke, slant and right-leaning stroke, to name a few. Many of us define it as a substitute for the words "and," "or." For example, "his/her" is an appropriate use of the slash to mean "or." Looking on LinkedIn, I see slashes used a lot, like "Residential/Commercial" or "REALTOR®/Associate Broker," which I think is very good for explaining that you are working in the same field, just in a slightly different position. One of the most famous slashes in all of sports was Kordell Stewart with the Pittsburgh Steelers. He was a Quarterback/Wide Receiver/Running Back and became known simply as "Slash". For Kordell, having all those slashes enabled him to have a 11-year career in the NFL. First, let's discuss good slashes. Many of us have divisions in our career—I looked at my LinkedIn account and would need five slashes to list everything I am currently doing. All five of my areas are closely related and work well together and actually strengthen the different areas I list. A speaker needs research on a subject, which can lead to writing and can lead to training. Listing the same task done with different organizations can offer credibility—but again, like Kordell Stewart, it's all in the same basic vertical of expertise. Now let's look at bad slashes. When looking for a professional to provide you a product or service, you need to see if they have a slash. Would you go to a doctor/Uber driver? Lawyer/lawn care? Funeral director/exotic dancer? As you can see, the slash can help you or hurt you and cause people to doubt your commitment to the primary product or service you are offering. During the housing crunch of 2008, I saw many REALTORS® adding a slash to help them through rough times. I sure hope they have since removed the slash. I see new agents concerned about leaving a current position to take on a new challenge in real estate adding the slash. The public sees the slashes, and I am sure they consider the slash when selecting a person to help them with their needs. So, I ask again: do you have a good / or a bad /? Dick Betts is a national speaker, trainer and consultant. Learn more at www.DickBetts.com
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3 Ways to Leverage HOAs for Leads
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The New Agent's Guide to Open Houses
How would you like to net your listing clients an extra couple thousand dollars? According to recent research by Redfin, holding your listings open just might do the trick. Sure, there's a hitch: the open house premium only occurs in "certain metros," and it varies by region. For instance, in San Francisco, a home held open the first week it's on the market will sell a week quicker and for nearly 8 percent more "than homes with no open house," according to Dana Olsen at Redfin.com. Olsen also says that the listing agents' marketing may have as much to do with the premium as the open house. If sitting in your clients' home for a few hours, showing it to potential buyers, can net thousands more for your client (and a couple extra hundred for you), it's time well-spent. A successful open house requires planning, strategic scheduling and heavy marketing. Read on to learn more. Manage your expectations NAR statistics show that only 9 percent of homes are sold to an open house visitor. It would be amazing if one of your visitors were among the 9 percent, but don't count on it and don't be disappointed if it doesn't happen. That same NAR study found that almost half of all agents surveyed claim that open houses are "a waste of time." Be prepared for negative comments about the process from other agents. Whether this is your listing or a colleague's, your goal is to expose the home to potential buyers and, hopefully, pick up a buyer client or two in the process. Check the schedule Historically, the open house has been held on a weekend, typically on Sunday. This is when most homebuyers are out house hunting, so that schedule made sense. It doesn't make sense, however, for some listings. A home with a killer city view might show better in the early evening, around dusk. A downtown condo open house will most likely bring more traffic held on a work day, during lunch hour. Allow yourself enough time before the event to do some research. Check the MLS for other homes for sale in the area and tour them. Take notes as you do so because you may find yourself recommending one of these homes as a better fit for one of your open house visitors. The more informed you appear, the better. Then, if you aren't familiar with nearby amenities, bone up on them. Where's the closest park, school, grocery store? What's the commute time from the home to downtown? Once you choose a day and time for the open house, check that no popular local attractions will compete for attention. Market like a maniac To get feet in the door requires heavy marketing. Consider creating a dedicated page on your website or a single-property landing page for the listing. Share the page to your social media followers. During the open house, have the page open on your laptop and be sure to point it out. It's an impressive piece of marketing for any visitors who may be considering selling. Take a screenshot to use in your newsletters and emails and consider sending open house postcards to the neighbors. What to bring with you Ask your favorite loan officer to accompany you to the open house. He or she can hand out business cards in exchange for helping keep an eye on the door while you're giving tours. You'll need a sign-in sheet. If you have an iPad, download a sign-in sheet app, such as Open Home Pro or AM Open House. Of course, you can always go the old-school way with a clipboard and pen. Find open house sign-in sheet templates at FitSmallBusiness.com, EasyAgentPro.com or Google "open house sign-in sheet." Create lots of handouts. These can include: Branded promotional items A property flyer Neighborhood information (including which schools serve the neighborhood) List of repairs and updates the homeowners have performed Your bio Package these together and insist that each visitor take one. Remember, each item should be branded and include a phone number and, if space permits, your website URL.  Get to the listing early enough to get your directional signs and balloons set out, to set up a display of your packets, and to find or create a spot by the door for the sign-in process. Need more tips? We found some brilliant real estate open house scripts on Keller Williams' blog and digital marketing tips at DotLoop.com.
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Friday Freebie: Property Flyer to Download and Print
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WTF? No, it's not what you think.
What the FUNDAMENTALS? Last month, at the Inman Connect conference in Las Vegas, top producing agent Molly Hamrick dropped some serious knowledge on how to get yourself out of a sales rut: Ask yourself, "WTF?" or, What the Fundamentals? In other words, what actions am I taking on a daily basis to improve my business? Below are some key takeaways to help kick you into gear:
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Real Estate Agent's Ultimate Live Streaming Guide in 2019
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We Don't Rise to the Level of Our Expectations, We Fall to the Level of Our Training
First, let's settle who I am quoting in the title of this article. According to many sources, it was Archilochus, a Greek lyric poet from the island of Paros who lived from 680 BC until 645 BC. But it really doesn't matter who said it. What matters is the point of the quote. Many times over my 19-year career in real estate, I have heard REALTORS say, "Every time I get a new designation like GRI or CRS, my income increases." Many will attribute increased income from even 3-hour classes, seminars and webinar as the agent expands both knowledge and confidence.
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Use These Holidays for Great Social Media Content
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Transaction Management Update: Form Simplicity gets a brand new look
One of the real estate industry's most popular and advanced paperless transaction management solutions, Form Simplicity, recently released its newly redesigned application to more than 200,000 REALTORS nationwide. The update to Form Simplicity is more than just a designed facelift. The changes improve transaction productivity and speed up agent and broker workflow. Florida Realtors®, the nation's second-largest Realtor state association that owns and operates Form Simplicity, rolled out the newest version in stages between April and July. Today, 187,000 Realtor members in Florida, 8,300 members of Arkansas Realtors Association, 2,300 members of Wyoming Association of Realtors, 7,300 members of Iowa Association of Realtors, and 10,300 members of Idaho Association of Realtors all have access to the newest version. A robust transaction management platform, Form Simplicity's Ultimate Edition includes unlimited access to eSign, its highly-secure electronic signature feature, an expanded set of broker management tools to simplify compliance and improve agent-broker workflow, and unlimited document storage. Form Simplicity's new, uncluttered look includes four key sections in the home page: Menu, Recent Transactions, Upcoming Tasks, and Useful Tools. Among the improvements: Menu: The navigation menu has been grouped so that there are fewer tabs while retaining access to all the features. Recent Transactions: A professional's most recent transactions are visible and accessible from the home page. He or she can also create a new transaction from the home page. Moreover, the flow to creating a transaction will be smoother, with colorful buttons that are easy to identify, and an expanding page to view all information together instead of toggling through tabs. Upcoming Tasks: All future tasks are color-coded and available on the home page for easy access. Useful Tools: Professionals can quickly locate the button to add a new contact, create clauses and more—right from the home page. The initial launch has generated an avalanche of positive comments, as it is being incredibly well-received by agents and brokers across the country. The most common observation: it's faster than ever. That's because Form Simplicity is running on a new and modern application architecture, from hardware to software. Change is never easy, especially when making major changes to something tens of thousands of agents and brokers use every day as the backbone of their business. But rank-in-file agents are expressing their support – and delight. Matthew Lemons, a South Florida real estate broker, notes that the new Form Simplicity has been a welcome change. "I just tried out the new Form Simplicity style now, and I have to say it is amazing. Love how convenient the new layout is. Extremely professional. I'll be sticking with you guys for a long time," Lemons said. Satellite Beach, Florida agent Peggy Hall added, "I began using the new and improved Form Simplicity...(it's a) super easy transition!" And Shermeka McSwain, a Cutler Bay, Florida agent said, "The recently updated changes are extremely great. Using the navigation, location of information and the program structure is very user-friendly." Real estate agents also appreciate what hasn't changed with the new Form Simplicity redesign. All the great features agents and brokers already love remains the same, and the new redesign is giving added attention to how important transaction management is today. Transaction management is no longer a nice to have but a must-have for real estate agents and brokers. For any transaction management solution to effectively serve the greatest number of agents and brokers possible, it needs to be easy to use and inviting. The redesign of Form Simplicity is all about making it easier to navigate, and making sure that it works on any device, because that's what agents and brokers tell us they want. Tricia Stamper is Director of Technology at Florida Realtors®, which owns both Tech Helpline and Form Simplicity.
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What's the Safest Way to Manage Your Passwords?
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Market Dominant Yet Still Marketing: One Agent's Secrets to Success
If we've said it once, we've said it a thousand times: the biggest ingredient for marketing success is consistency. That's the secret to Realtor Rosemary Allison's success as well. The luxury real estate veteran of 40+ years still diligently markets her brand across her market area. In this interview, she shares the online and offline methods she uses to become one of the most recognized names in her local real estate market. Your brand, your name and your image is associated with real estate all over Ventura County. Tell us what this does for you. I think it's very important to my success. I spend a lot of money to make sure that people know who I am. But at the point when they're thinking about who they're going to call for real estate, I think it's real important that they remember to call me. I believe that they go to the name that they recognize. Of course it is in support of the most important branding I have going, which is having good client relations. I make sure they're happy with my services because most of my business, honestly, is referrals. One thing I'm proud of is that at this point I've been selling real estate full-time since 1975. I am now selling the children of previous clients their homes. That's really neat to me. The fact that the parents are recommending me to their children really says that they did know that I gave them the best service and that they could trust me to handle their real estate needs. The branding reinforces these bonds and reminds them I am still serving the community. How are you directing your marketing to reach the consumers you will be most successful with? What I try to do is target market towards the buyers of the homes that I'm selling—the luxury market. I have a kiosk outside Nordstrom's, and advertise in Homes and Land, Society Magazine, and Westlake Magazine. Then, of course, I've got realtor.com, which is branding for a precise community. When you specialize in an area, you pay the money to get those additional imprints. You're getting attention from the potential buyers and sellers for your area. I find that realtor.com not only is a wonderful website, but it's one that brands you very well when you specialize like I do. I focus on an area of Ventura County, Calif. The mall kiosk is almost industrial branding, but it's not something that's specifically targeting real estate prospects. It's not going to give you return, which realtor.com can. When we have someone going to realtor.com, they're most likely either looking to sell a home (they want to see what the homes in their neighborhood are selling for), or they're interested in buying in a particular area. Are you able to track the success of your branding on realtor.com? Honestly one of the great things about realtor.com is that I see inquiries in my contact base. I can see people that are asking about properties and asking me questions. It's very easy to track, because with the realtor.com dashboard, you can see activity. I utilize that not only for potential buyers, but I think it's also a great tool to show sellers the tracking of the imprints of people interested in their home who have clicked or viewed their home. How are you using this on the seller / listing side? I now have the Local Expert city tool and I am so excited! I just did my ads and I'm really looking forward to seeing what I can do with it. Basically, on a listing presentation, I can tell my clients their home will be featured first and it will not go down the scoreboard on realtor.com because I've paid for the Local Expert ad. You said that your primary business is referrals – has this had an impact on repeat business and referrals? People you know three, five years down the line. I got a call recently from someone from decades ago when I sold them their home. Although I hadn't spoken to them, they had seen the other branding I do and when they looked at properties online, they saw my picture pop up. Of course they said they were going to call, but reminding them to do so and making it easy to contact me helped make sure they did.
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How Kyle Whissel became the #1 Team in San Diego
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3 Tips to Attract Your Ideal Real Estate Clients
As an independent contractor, you have the freedom to make choices in every aspect of your real estate business. From the broker under which your license is hung to how you market and advertise your business and, yes, even the clients you work with. New agents can't imagine turning down or even firing a client. But as the years go by, they begin to understand that some clients are just not worth the time spent on them. From those with champagne tastes, shopping on a beer budget, to those who are just downright toxic, you have a choice to avoid or embrace each client that enters your sphere. How to choose the embraceable ones is what we'll show you with three basic tips.
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What Are iBuyers?
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Stay in Your Lane: How Hiring Professional Photographers Saves You Money
Time is money and you need to make the most of both, especially in real estate. Don't waste your time acting like an amateur real estate photographer snapping photos with your iPhone. For around $150, you can have a pro do the job and return the photos to you in as little as 14 hours. Hire a professional and get back to doing what you do best--selling properties.
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RU Getting the Most Out of Txting?
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5 Real Estate Retargeting Tips for Local Marketing
Are you frustrated with the bounce rate of your website? Do you have potential leads visiting, only to never return? You're not alone. On average, more than half of website visitors will leave a website almost instantly after landing on it. This is like a person walking into a clothing store and not being satisfied with the merchandise that is being displayed. Convinced that they won't find what they are looking for, they turn around and head to another store, or in your case, another agent.
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Top 10 Issues Impacting the Real Estate Industry: Annual Forecast Reveals
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Facebook Messenger Bots: How to Automate Conversations to Qualify Leads and Stay Top of Mind
One of the most important lessons you can internalize about growing your business in the digital age is that you have to "meet your customers where they are." That used to be simple: postcards in their mail, emails in their inbox, calls to their phones. But if you've been solely relying on traditional communication methods like these, then you've likely noticed a decline in interactions. It's just harder to get in touch with people that way these days. So if you want to keep your business strong, then you need to find another channel. And boy, do we have just the channel for you!
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First-Time Home Buyers Are Dangerous: Fact or Fiction?
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Efficiency in the Closing Process with 3D Tours
Taking a property listing from posting to closing can be a complicated process. Creating efficiencies in each step can be simple and is essential to completing it with consistent success Whether you're an agent or client, the process of listing a home and searching for one is a multi-stage effort. This is something we realize at The Kite Team as a part of the larger Keller Williams Infinity Group, and in our first post of this series we covered maximizing the client and agent connection where they meet in the first stage of closing a deal.
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The Missing Ingredient that Can Ensure Your Success in Real Estate
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Understand the 3 Ps to Win and Sell More Listings
As an agent, you have many responsibilities when it comes to selling a listing. You have to be able to price, package, and position the listing so that you can sell the home quickly. That is exactly what real estate maverick Jim Remley had to say about selling a listing quickly. Remley, one of the top 1% of Realtors in the nation and Principal Broker/Sales Manager at John Scott Medford & Ashland, recently hosted a 'Secrets of Top Selling Agents' webinar to share how to position a listing for a quicker sale. Here's a quick rundown of his advice:
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How to Snag Baby Boomer Real Estate Leads
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Friday Freebie: $25 Gift Card to ProspectsPLUS.com
We're going to slide you into the weekend with one of our most low-effort Friday Freebies ever. It's one of the most rewarding, too: Get a free $25 digital gift card simply for creating an account, then instantly use it to buy professionally created marketing materials for your real estate business. Sounds too good to be true, right? It's not, and it's only the beginning. Starting today, RE Technology and ProspectsPLUS! are teaming up to offer a series of Friday Freebies that features a wealth of real estate marketing collateral. So create your account, collect your reward, and stay tuned for a host of exciting offers over the next two months. If "Where do I sign up?" is the next thing on your mind, read on to learn more. Free $25 Gift Card, courtesy of ProspectsPLUS! Like we said, this is a very easy Friday Freebie. All you have to do is: Create an account Get a $25 gift certificate via email Naturally, your next question probably is, "What can I spend that $25 on?" Well, ProspectsPLUS! is a "web-to-print platform" that lets real estate professionals create, ship, and track print marketing materials. Here's a sampling of what they offer: Postcards Flyers Door hangers Specialized marketing kits for FSBOs, expired listings, and more Downloadable reports Brochures Newsletters And more! We'll be offering Friday Freebies on some of the above items over the next few months. So get ready to dive in: Create an account and get your FREE $25 gift card today!
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Facebook Ad Campaigns: 5 Common Mistakes You Don't Want to Make
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How to Create the Perfect Neighborhood Guide for Your Real Estate Website
The top real estate agents in the industry offer so much more than basic buying and selling services. The agents that become leaders are those who provide a continuous stream of value for their core clientele. Bring Your Prospects Value If you want to increase your number of commission checks, start thinking of ways to educate and support your community. Of course, you can pass on tips relating to the core elements of real estate like everyone else. But maybe there are other areas that you could provide insights on as well?
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Homesnap Launches New Net Sheet Calculator: Tell a Seller How Much They Could Make Today
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Maybe It's Time to Add New Homes to Your Showing Schedule
The National Association of REALTORS released its June 2019 Housing Snapshot for Existing-Home Sales. Here is what they shared on the NAR Instagram account: Living outside Orlando, I know the new home market is very strong. Checking locally, I see 397 new home communities with 3,502 new homes and 1,008 quick move-in. After reading the NAR announcement, I wanted to see what June looked like for new home sales nationwide. Here is what I found:
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10 More Ways to Increase Real Estate Leads Using Instagram
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6 Head Shots to Stop Taking
Whether you're just starting to build your business or you're revamping your image, you probably need a new head shot. Head shots are typically used on all Realtor marketing materials, and we're talking EVERYTHING from business cards, to yard signs, bus benches, and even billboards. When someone in your neighborhood starts thinking of buying or selling, you want them to think of your smiling face. However, you want a head shot that makes them think to call you, not turn you into a meme for internet ridicule. I know they say all publicity is good publicity, but here are a few head shot trends to close the doors on.
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Tips for Working with Saved Properties and Searches in RPR
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Facebook Business Page Training
Monday, August 5, 2019 at 11:00 AM PDT New to your Facebook Business page? Don't worry, we're here to help! Join us to learn the most important aspects and the best way to connect with your audience! Register now!
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Turn Your Listing Descriptions into Sales
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Gen Z is Buying Their First Homes! Here's What You Need to Know
Millennials and their buying habits have been under the scrutiny of the real estate industry for years. We've watched them go from a minority to the largest group of buyers in the market, but now Generation Z is taking its first steps into the housing market, and it's time we learned more about this new group of first time buyers. In an effort to do just that, Homes.com polled more than 1000 adults from Generation Z aged 18 to 24 years old. Questions focused on Generation Z's expectations about the home buying experience and their home buying plans.
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Secrets of a Top Listing Agent
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10 Reasons Why You Are Not Generating Real Estate Clients Online
Running a successful real estate business is all about the art of taking a calculated risk, staying ahead of the curve, strategically planning, and providing value to your clients in hopes of a higher ROI. The internet has undoubtedly become one of the most prominent and important platforms for businesses to thrive and reach a wider audience. When used appropriately, it can be one of the most effective channels of communication with your real estate clients and prospects. However, most real estate agents are not using the power of their online presence and platforms to their fullest potential.
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Email Marketing Makes Customers for Life
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Just When You Think You Are Having a Bad Day!
Thanks to social media, it seems like we are reading about so many folks having a bad day. REALTORS seem to have more than their fair share, thanks to dealing with buyers, sellers, lenders, appraisers, home inspectors and others. It only takes one major problem or disappointment, or many smaller ones, to totally crash your day and send you to your favorite social media account to share, maybe looking for moral support or sympathy. Let me share my story!
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10 More Ways to Increase Real Estate Leads Using Facebook
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From Restaurants to Real Estate: How One Entrepreneur Closed 79 Transactions in 1 Year
When changing economic conditions pushed Mike Novak and his wife out of the restaurant industry, he responded by getting his real estate license and closing 79 transactions in his first year. In this interview, Novak—now Team Leader at The Novak Team by eXp—shares how he and his wife started over in a new industry and and built a new brand, and the role that online leads and branding played in making a fast comeback. You had a 400 employee restaurant chain—now you are starting all over in real estate. What happened? My wife my owned a chain restaurant company and Washington state changed the minimum wage in November of 2016 from $9 an hour to $15 an hour and we ended up losing over $50,000 per month. I got my real estate license and we had a great comeback, doing 79 transactions our first year with just my wife and I. After losing that other company, we didn't want to have employees and the responsibility of providing for other people, so we just tried to do it ourselves for as long as possible. But we quickly found our ceiling and that ceiling was about 12-13 transactions a month. We then added an admin and then we started adding buyer's agents. Eventually, we stated to expand further using pay-per-click ads, Facebook, and then finally realtor.com. How long have you been using realtor.com® as a lead source? We're going on about 10 months—so not that long. We've been really big into pay-per-click and Facebook leads, and we wanted to get some more leads that are closer to actually being ready to make a move. That's when we explored realtor.com®. How did the leads perform? Since we've brought them in, we've closed a lot of deals with, so we keep expanding it as we keep seeing more and more success. Also, I might add, a lot of the buyers we get are sellers as well. Do you use realtor.com's branding tool, Local Expert™ to support this? We went and signed up for the entire county. I think it is going to be impactful for listings. Sellers use realtor.com to scope out their neighborhood and so that's going to present opportunity for listings. You mentioned that you wanted to shift to leads that were closer to a transaction. Did you notice these were further along? Oh, absolutely, yes. Most of the realtor.com leads are zero to 30 days away from being ready to meet with an agent, whereas pay-per-click leads are usually between 8-12 months, and Facebook's like 15-18 months. What do you do to warm up these inquiries so you can close them? We shift the conversation to the person and not the property. We coach them on this. Our communications are, "We want to talk to you about the reason you're thinking about making a move and the impact that would have on your life." That's going to allow us to build a connection and get away from just answering that the house is about three bedrooms or two baths and, yes, 15 million square feet. We try to take the normal agent that is taking a phone call in and they're giving answers and responses on the property and flip it around to talking about the person. How about if they are not quite ready to move? With all of our leads, regardless of being realtor.com® or Facebook, we throw them into our CRM and then we will retarget them on social media. If there's a match between the email address that we received from realtor.com and their Facebook email address, we'll get back in front of them that way with some video content. Then we'll also try to figure out what their timing is and follow up with them. We organized leads by A-B-C-D. As are ready to go right away. Bs are a little bit further out, like 30-90 days. Cs are 90-150, and Ds are 150+. Have you measured your success? $400,000 of GCI last year came from this. We're definitely recruiting with this success. Instead of waiting 6-9 months to get a closing, when you have a newer agent that needs to put food on the table in three months, that's going to make them feel real good. Learn more about Local Expert™ can help you build your business here.  
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6 Quick Tips For Real Estate Contact Management
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Cheat Sheet: Photo Editing Terms for Real Estate Agents
Professional photographers make a bunch of tweaks to your photos behind the scenes that have a huge impact. Here is a guide to talking the photography talk even if you can't walk the walk. Use the guide to communicate changes you may need or to criticize your colleague's inferior photos--up to you!
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How to Get More Reviews and Boost Your Google Reputation
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4 Ways You Can Reach New Leads Faster
It's 2019 and buyers and sellers expect instant access to the information and services they're looking for. Your best chance of converting your leads is to reach them in the first five-minute window after they call or fill out a request form. There are a lot of ways you can respond to new leads more quickly. Find some ideas below.
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Instant Offers: How Real Estate Agents Can Compete
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Real Estate Pipeline Management: 6 Tips to Manage Your Pipeline
Ask just about any real estate agent, and they will tell you maintaining and growing client relationships are at the heart of succeeding in today's market. A real estate agent juggles multiple tasks daily. It's essential to find a way to organize your time to concentrate on priorities like finding prospects, converting leads, showing homes, and making sales. It sounds like a lot of heavy lifting, but you really can squeeze all of these things into your day by using an organized, active sales pipeline.
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Why Agents Should Try 'Cluster Tasking' over Multitasking
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How to Find a Virtual Assistant
Have you found yourself spending too much of your valuable time doing mundane tasks? Scheduling meetings, chasing down signatures, data entry, or managing social media accounts? A real estate virtual assistant could take all these tasks (and many more) off your plate. When it comes to hiring a real estate virtual assistant (VA), you have many options. One is bound to suit your needs and free up more of your time to do what really matters.
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3 Lazy Listing Tours to Stand Out as the Expert Agent
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6 Effective Real Estate Open House Ideas for Today's Real Estate Agent
In the real estate industry, one thing may never change: open houses are one of the most effective tools for generating interest in a property. Technology and marketing trends shift across the industry; this is a universal truth for real estate professionals. So the question is, how do you make your open houses attract potential buyers and stand out in the marketplace? Here are a few ways to ensure your open house is well-attended, and makes an impact on the right buyers.
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