3 Strategies You Can Use to Generate More Blog Traffic in 2015

Having a blog is a great way for real estate businesses to dominate local search inquiries. But there is a catch. It takes work. This doesn't mean posting something new every day. It means taking the time to be strategic, thinking about what your local real estate market will be searching for and creating your content around that. It means adopting the old the adage of working smarter, not harder.

Here are three strategies you can use to generate more blog traffic in 2015:

Research Your Audience

Take the time to do a little investigative work. What are your friends and followers sharing? Are there any popular local events that you can create content around? Are there any attractions in your area that make it unique? What things make your city a great place to live? Write about these things. Not only will it help your local SEO, it will be relevant to those in your market who are already connected to you.

Have a Guest Author

Do you know someone who is well connected locally? Ask them to write some articles for your blog. There's no harm in asking. If they say no, at least you had an opportunity to reconnect with them. If they say yes, you've now extended your reach into their social circles. It's a win/win situation.

Create a Content Calendar

Take your list of topics and schedule it. Content calendars are a great way to keep on track with your goals throughout the year. They are also a useful tool when looking at your web analytics to see what is working and what isn't.

This guide is just the tip of the iceberg when it comes to blog strategy. Schedule a half hour every few weeks to read some industry publications and learn some new methods that others are utilizing. Do you have strategies that you'd like to share? Leave a comment below!

To view the original article, visit the Lone Wolf blog.