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Real Estate Blogging for Market Domination
What's new about real estate blogging? Well, real estate blogging isn't new anymore, so why bother with yet another article or post about why it is valuable? Let's just start out agreeing about why blogging is a valuable asset to a real estate professionals' online marketing presence with quick bullet points:
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10 Blogs Every Business Owner Should Be Reading
With all the responsibilities that come with running a business, reading blogs may not be high on your list of priorities. However, it should be. The best business blogs provide insights, advice, and knowledge for running a successful business that can't be found elsewhere. Moreover, they provide motivation, as most of the authors are business owners who have overcome challenges similar to ones you may be experiencing. That said, bearing your time limitations in mind, we've compiled this list of the 10 best business blogs to follow TODAY.
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Natural Language Processing for Real Estate
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Buying Real Estate Blog Content Can Be Cost Effective and Easy
The value of regular consistent blogging for real estate is a proven strategy. The problem for many real estate professionals is in the creation of consistently high-quality real estate blog content. Where does one find the time, ability, and possibly money to generate relevant and useful real estate blog content?
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Real Estate News Curation for Your Website
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5 Holiday Content Ideas to Spice Up Your Marketing
No matter the season—themed, locally focused content is one of your most important online marketing tools as a real estate professional. The holidays are an especially fruitful time for creating content, often featuring a wealth of local events to highlight in the communities where you do business, as well as plenty of opportunities to touch on topics that are important to buyers, sellers, and local homeowners. Let's take a closer look at five real estate content ideas to spice up your marketing and bring traffic to your blog for the holiday season.
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Evergreen Content for Websites, Breaking Content for Blogs
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How to Write a Real Estate Blog People Want to Read
Real Estate Blogging – Making Your Mark If you do not have an online presence in today's real estate market, you are not going to be as successful as you could be. As a real estate agent or broker, having a blog is a big part of creating an online presence. But not all blogs are created equal. Some are much more successful than others. So, what's the secret? How do you create a real estate blog people actually want to read? People talk all the time about having quality content, but what does that actually mean? In a recent article, we talked about some tips for successful real estate blogging. Some general guidelines were discussed on how to provide information people want to read that can also drive business. Below you'll find some additional guidelines that will be helpful in starting your journey to creating a successful real estate article.
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5 Foolproof Content Ideas for Real Estate
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How Blog Posts Provide Top Placement for Wardley Real Estate
Creating a blog for your real estate website is one of the best things you can do to attract leads to your business because it allows you to: Demonstrate your real estate expertise to the right audience, Keep your business top-of-mind with prospects by consistently sharing content to your social media pages that is appealing to your audience, and Drive traffic to your website. Since most people today are using the Internet to house hunt, it only seems natural to use online marketing strategies to keep interested parties coming back to your real estate business for more—and that's exactly what blogging can do for you.
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Real Estate Blog Do's and Don'ts
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Ultimate Guide to Content Curation
In 2016, there were approximately 3,424,971,237 Internet users worldwide – and the number is increasing rapidly. The billions (yes, BILLIONS!) of people that are on the Internet are doing all sorts of things from streaming movies, publishing blog posts, online shopping, scrolling through Facebook feeds, talking to friends across the ocean – the list truly can go on and on. A lot of these users are creating something – also known as "content" – to put on the Internet for others to see and engage with. Whether it's for personal or professional use, there's a high volume of content at our disposal at all times. However, with the average user demanding more content on a daily basis, it's hard, especially for businesses, to keep up. So, what do individuals and businesses do when they're too busy or out of ideas for fresh and unique content? Content curation. The ultimate move. Read on to learn more about why.
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Generate Awareness with Your Real Estate Blog
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The Top 10 Marketing Blogs to Start Reading Today
Although it has been an internet trend for quite some time, recently businesses have started to utilize blogs to increase their brand recognition and become more engaged in the digital age. Blogs, used by companies both large and small, have several benefits, such as driving traffic to your website, complementing social media goals, and establishing you or your company as a field expert. So it should come as no surprise that 36 percent of Fortune 500 companies currently have an active blog. Additionally, because blogs are easy to find, easy to read, and extremely informative, they are considered to be a reliable resource for consumers. In fact, 81 percent of US online consumers believe that blogs are a trusted source of information, which is oftentimes why they will consult blogs and online communities prior to purchasing a product.
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So You’ve Got a Broker Website--Now What?!
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Why Does Real Estate Blogging Work?
With real estate blogging, when someone asks, "Does it work?" they mean, "Does it generate business?" It does. Here's why You build trust and earn new clients through reliable counsel. Your potential clients have questions. You have the answers. Your blog is the vehicle that delivers the answers to your potential clients. It delivers them through Google. It delivers them through email. It delivers them through social media. You build trust and earn new clients through reliable counsel. The formula is simple For Google: The more you create >> the more you are "spidered" >> the more you are "indexed" >> the more you're found >> the more you're read >> the more you're trusted >> the more new business you generate. For Social Media: The more you create >> the more you are shared >> the more you're found >> the more you're read >> the more you're trusted >> the more new business you generate.
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How Long Should a Real Estate Blog Post Be?
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Tips and Topics for a Successful Real Estate Blog
Consumers trust that real estate professionals have their best interests at heart and possess the knowledge needed to be successful in the home buying or selling process. According to the 2015 NAR Profile of Home Buyers and Sellers, Realtors were viewed as a useful information source by 98 percent of buyers searching for a home. Real estate professionals have the connections, are equipped with a wealth of local market knowledge, can price a home the right way, and are general experts within the industry. To effectively promote your expertise and attract more buyers and sellers, one of the best online tools you can leverage is a real estate blog. In fact, blogs are considered the fifth most trustworthy source of information on the web. While you may already have a great business website, a website without a blog will seldom attract organic traffic—and websites without traffic don't generate as many leads. Research shows that companies that blog actually receive 97 percent more inbound links. A real estate blog is great way to not only attract new clients but also keep in touch with old ones. You just need to make sure you're providing content that is timely, relevant, and interesting to your audience. Not sure where to start? Below are our top tips for creating a blog that will spark interest with your target audience, helping you to demonstrate your expertise and generate more online leads. Answer Frequently Asked Questions: You get all sorts of questions from consumers. Start writing them down so you can answer them more broadly in a blog post. How's the market? How do I prepare for my home inspection? If these are frequently asked questions in your local area, you have a better chance of popping up in the search results. Highlight the Local Market: You know your local market like the back of your hand. People interested in moving to that area love to read about the community from a local expert. Demonstrate your expertise with local tips and knowledge to build trust and establish yourself as a go-to local resource.
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Blogging for Dollars: Cha-Ching! (7/20)
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Blog-O-Rama! Everything you need to start blogging (7/13)
Wednesday, July 13, 2016 at 10:00 AM PDT Create your first blog post and learn best practices for winning real estate blogs. You'll learn how to write eye-catching titles and choose informative content that will keep your readers engaged all the way through. These tips will help build your online presence and generate additional traffic to your website. You'll learn how to: Create your first blog page How to make your blog work with your community pages not against them with great titles Find the right content to keep people coming back Register now!
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Timely Blog Posts Yield Great Traffic
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Would You Trust Me to Show Property to Your Clients?
Hopefully the answer is "no." I am a web developer, not a licensed real estate agent. I don't know very much about the nuances and laws of conducting business as a REALTOR®. I've never been to your community. I've never helped anyone buy or sell a home. I've never had the responsibility of skillfully helping someone make the most important financial decision in their lives. Showing property is one of the best opportunities to connect with the client, and show them that you understand their needs, and are willing to put in the work necessary to get them into the best option available. You use the time together to build trust and cement the business relationship. This is certainly no time to hand the responsibility over to the ignorant. Then why trust someone else to blog for you? Blogging works because it is your opportunity to impress your audience with your savvy. You post blog articles to build the confidence in your potential clients so they'll want to work with you. Don't hand this responsibility over to someone you can't trust to showcase your value. Content For Content's Sake You are not doing yourself any favors to have someone else publish real estatey articles to your website. Provided content is at best common knowledge, it's commonly irrelevant, and usually it's just canned text published on hundreds of sites.
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Blogging BootCamp: Keywords and What to Blog About (5/19)
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The 7 Best Real Estate Blogs to Follow Today
How often do you turn to your peers for advice when it comes to handling a tough client or when you're looking for ideas to market a new listing? More often than not, we're collaborating and working with our co-workers, even if it's just bouncing ideas off of each other. But how often have you gone online and taken a look at what industry blogs have to say about the matter? It's worth having your go-to blogs bookmarked and at the ready for the next question you may have when it comes to the real estate world. So, before you go and Google your question, you may want to check out one of these blogs and see what the industry leaders and influencers have to say about it. It's like asking your co-workers for advice, except you've got the best of the real estate world at your fingertips and ready to answer any questions you may have! Read on for our favorite real estate blogs to follow... 1. GeekEstate This one is chock-full of compelling and on-point content for you to keep up with. Even better? The long list of contributing authors and writers means that the blog is constantly up to date and posting new articles every day. From helpful hints on the best times to post ads on Craigslist or share articles on Facebook, to updates on the latest technology and how to use it, you're guaranteed to find some tidbit you'll find useful or strategy to implement as you market your latest listings. Check out: Why Location Intelligence is the Next Big Thing in Real Estate
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5 Tips for Overcoming Writer’s Block
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Real Estate Writing with a Purpose
Writing is a love/hate form of communication for many. Putting your thoughts into words on a screen can be daunting for a lot of people, but chances are those individuals can carry a conversation without skipping a beat. Luckily, you don't have to be a master wordsmith to create a compelling, straightforward and informative blog post. Here are a few tips to follow to bring purpose into your writing, attract more readers and build an online community: Write About Interests If something is interesting to you, there's a 99.9 percent chance that someone else is too! While you don't want to forget about your end goal as a real estate agent–selling homes, your interests are a huge asset to your blog. Writing about things you are interested in will innately make the post more readable. If you are passionate about a specific topic, it's going to show in your writing whether you're a seasoned blogger or not. When brainstorming topics, think about what you love to do with your free time. Maybe it's golfing, going to the gym, playing with your pets, growing a garden, etc. Now, think about how you can integrate these topics into your blog posts. Instead of writing about the nine holes you played this weekend, consider writing about the awesome features of your favorite course or even creating a list of the top courses in the area.
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The 10 Most Socially Shared Real Estate Blog Posts from Across the Web
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Getting Readers to Your Real Estate Blog
One of the biggest challenges for bloggers is getting readership. The wonderful world of the internet is so saturated with content at every turn that blog pieces can easily turn into tiny little mental snacks. In order to turn these snacks into hearty, rewarding meals that will keep your readers coming back for seconds, it is important to understand blog writing as a unique skill unto itself. A good way to think about it is like blending a recipe with a popular magazine article. The recipe part gives important advice, never over-looking anything, while the popular magazine part keeps readers entertained and wanting to read more. Here are a few things to include in your blog posts that will entice readers to keep coming back to your real estate blog: Headlines Great titles create great traffic. Spend some time thinking about your audience and what they really want to read about as it pertains to your business. Some bloggers go so far as to think of the headline before even researching the topic and working from there. Pictures Pictures can appeal to parts of the brain that words can't. Not only can pictures entice readers to an article, but when staggered throughout they can entice readers to continue reading and "buy" you a few more minutes of their time.
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Content is King, Queen and the Joker in the Deck
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25 Ways to Get More Traffic to Your Blog
Blogging. Do you do it? As a real estate professional on the Internet, you'd probably have to be living under a rock to not have heard of its many benefits. It takes time, yes, but once you get into the habit it really isn't so hard. What can be difficult is getting people to actually find, read and share your blog. That's why I was so excited to see Josh Coffy's FlightMedia Blog post, 25 Bite Sized Action Steps to Drive More Traffic to Your Blog. In his fantastic article, he outlines 25 relatively simple things you can do to get more traffic to your blog. 1. Coffy starts with a blogging MUST: Write killer content. He calls it "epic" content. Same-same. Call it whatever you want, but it has to be good. It has to be error-free, interesting and it needs to serve a purpose. 2-3. Next, he wants you to increase your tweeting and set up Twitter cards. Now, you might not be using Twitter yet. Maybe you think it's not for you. But it really is a great tool for conversations and relationships. And Twitter can help you build you brand recognition. The rest of Coffy's list includes: 4. Email your list. 5. Practice good web design. 6. Thank everyone who shares your content. 7. Take the 30-Day Content Challenge. [What Coffy means here is challenging yourself to write a blog post every day for 30 days. It's been shown to get results. In fact, he says that the first time he challenged himself, he went from 814 monthly visitors to 9,575 visitors by the 30th day.]
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Why Hire Blog Writers For Real Estate Topics?
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The Top 3 Places To Engage With Your Audience (Backed by Data)
There are virtually no barriers for communication now as people can communicate with each other through many different channels like, email, social media, blog posts, text messages, etc. We have access to all of those forms at our fingertips making forms, other than talking in person, instant and real-time. So how do you best engage with your audience without facing a sense of overwhelm because there are so many channels to interact with them on? Where are the top places to engage with your audience? It will depend on your audience and the behaviors of those individual users that determine the specific communication channels; however, there are staples that almost every audience can be found on. Are you in those places? 1. Social Media Channels Over 74% of US internet users are using a social media platform, which makes it one of the perfect places to engage with your individual contacts in your audience. Granted, each social media platform behaves and delivers content differently, but taking the time to interact with a contact on these channels can be very effective. LinkedIn LinkedIn has become my favorite social media platform and it is now responsible for 64% of all social media visits. It's no longer a network for users just looking for a job, but it's almost a complete media platform where users can publish their own pieces and share content that pertains to their network. Now, "the two biggest reasons professionals access content on LinkedIn is to 'keep up with industry news' and 'discover new ideas within the industry,' at 78% and 73% respectively." People, like your prospects, are using LinkedIn as a content source and are waiting for you to engage with the content they share or post. Another example of engagement can be found with an automated email I received from WordStream the other day about connecting with their CEO, Larry Kim. Although I knew it was automated, it didn't take away how engaging it was. Of course, I want to connect with Larry Kim on LinkedIn! 51% of LinkedIn users have 0-500 connections and many are looking to expand their connections. Connecting with your users on LinkedIn is a simple method to stay engaged with them. You'll then be able to see what content they post to then interact from there. Take it a step further by asking influencers in your company to connect with your prospects. Your prospects will feel delighted that the executives in your company care who they are to connect with them on LinkedIn.
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5 Tips for Making Butt Kicking Blog Content
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Why Real Estate Bloggers Should Look At Triberr
Have you heard of Triberr? This social networking site for bloggers has become quite popular among people who want to expand the visibility of content they publish on their blogs. When people learn how to use Triberr, they often love it, but for the new user, this social networking site can often be overwhelming and may not always be clear how to best utilize the opportunities that Triberr provides you with. How does Triberr work? If you have a blog and a Twitter, Facebook or LinkedIn account, this social network is a tool that you should become familiar with. This purpose of the site is for users to connect with other bloggers in different communities (or "tribes"). When a tribe's member writes a post on their blog, Triberr pulls the blog feed in and makes it easy for other members to read the post and share it on other social networks. The benefits of this are two-fold. First, more people get to see your blog posts. Your blog posts get in front of members of your tribe, and provides the opportunity for them to read your content. If they find your content useful, they have the opportunity to share it on Twitter, Facebook or LinkedIn. Second, it provides you with more quality content to share with your own followers on social networks. Sharing relevant and quality content is especially important when you want to position yourself as an expert in the real estate industry.
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3 Strategies You Can Use to Generate More Blog Traffic in 2015
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Focusing on Fundamentals: Spelling, Grammar and Turns of Phrase
It's the cornerstone of early education and although most of us improve at it over time, there is still plenty to be said about the importance of proper spelling, grammar and usage of common phrases, especially when it comes to blogging for your brand. As a real estate professional, your name is indelibly linked to your business and to your brand, which is why you'll want to take every step possible to ensure that everything attached to your name is of the highest quality, including the editorial prowess of your blog. Studies show that potential home buyers and sellers thoroughly vet potential real estate professionals. This includes perusing all their printed materials and looking out for spelling errors, malapropisms and other typos. Malapropisms can be especially difficult to spot as they can often go undetected by spell check. Some common phrases that can be misused in the real estate industry, include: "curve appeal," "walking closet" and misplaced instances of "than," "that," "if" and "of." According to the results of a recent study from Grammarly, 43 percent of 1,291 respondents said they would be less likely to tour a home if the online listing connected to it contained spelling or grammar issues. Obviously, nobody is perfect and even the most seasoned editors can let grammar and spelling issues slip through to press. In order to give yourself the best chance at creating the cleanest and most professional copy possible, limit the word count for your home listings. In fact, the majority of the study respondents said they actually prefer a home description of around 50 words. Shorter can be better, as it can be punchier and highlight only the most important aspects of the residence.
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The Blogging Guide For Real Estate
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Top 4 Best Types of Content for Real Estate
Wondering why it's important to have a regularly updated blog? Providing your customer base with pertinent information may not increase your sales volume at a substantial rate, but it will help to give readers an inside look at the community you represent. It can also show potential leads that you are an expert in everything "home" related. Here are the three best types of content for real estate: Community News You know the ins and outs of the community in which you do the majority of your work. Whether it's a new restaurant opening, an award, development taking place or an upcoming event, these are all pertinent things for current and potential home owners to know. Community news is also a great way to drive traffic to your sight. Consider yourself the eyes and ears of the community, and unlike newspapers that cover a large area, your site is localized. Community news can also be a quick glance at specific regions or neighborhoods within the community. New parks, regulations, bike or pedestrian initiatives, volunteer events and seasonal news are all interesting to new home buyers. These types of posts are even beneficial to people already living in the town who may decide to purchase a new property in the future.
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Get Local With Your Real Estate Content
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Using RSS Feeds and Curating Content
Brush up on the Doctrine of Fair Use before jumping into aggregating and curating content. Doing it right can be extremely valuable to your site for SEO purposes, but doing it wrong can lead to problems with copyright infringement. If you've never been introduced to RSS feeds, it's definitely time to take notice. If you have, brush up on how they can help you in creating fresh content for your website, or even just keeping up with real estate industry news. RSS stands for Really Simple Syndication. Every blog and many websites have an automated process to release portions or complete articles every time a new one is published. It's a little like a press release, but totally automatic. You can use it to keep up with the business and your competitors. However, in this article we want to talk about using RSS feeds to gather content from around the web that you find interesting and would like to share with your visitors. You're going to subscribe to feeds at sites you find interesting and deliver snippets of the content you like to your visitors. It's called "aggregation," as you are aggregating several small quotes from multiple sites and publishing them on yours. An example would be a great article from a major real estate portal site about a resurgence in vacation home buying. If you're in that type of market or it's your niche, you may want to take a small snip of that content that's relevant and link your visitors to the full article. Most feeds provide that snippet for you, so it's easy to just copy/paste it and the link into your article or blog post.
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Utilizing the Power of Photography in Blog Posts
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Are You Telling Your Real Estate Story?
All great marketers tell stories... This concept is so true. Marketing expert Seth Godin recently retitled his famous book, All Marketers Are Liars Tell Stories. This book is famous for a reason. Despite being written close to a decade ago, it holds evergreen value in the marketing world, regardless of how many technological advancements the world has seen since Godin first published it. Godin originally published the book in 2005, which doesn't seem like that long ago until you consider that "mobile" hardly existed, tablets were pieces of stone in the Bible, Twitter was poor vocabulary for an annoying bird, and Facebook was a new phenomenon with college students. Think of how technology has advanced over the past eight years. Few had smartphones in 2005. Fast forward to the present, where we all could soon be wearing computers built into the lens of our glasses. And yet, great marketing principles remain universal. Godin demonstrated as much in his book when mentioning REALTOR®, Arthur Riolo. Riolo is a Hudson, NY real estate agent who has built his business around telling the stories of the community he serves.
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Your Content and the Doctrine of Fair Use
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Why Listing Blogs Can Help You Capture More Business
How are you marketing your listings? Posting photos and videos, planning open houses, connecting with potential clients through social media and other standard industry practices are helpful, but sometimes it's necessary to think outside of the box by using resources that set you apart. Have you ever considered creating a blog? Blogs are viewed as a way to push out content related to a business, industry, or even just personal beliefs. With that said, there's nothing more relevant to a real estate business than your listings. Although this resource is overlooked by most, there's a few significant ways they can help get your client's home off the market. Above all, clients want to see that you're doing everything possible to sell their home. Going the extra mile and using a medium that your competitors are not is a great way to show that you mean business. Furthermore, it presents clients with an easy way to help market their home, because they can easily share a link to the blog with friends and family through social media. A blog is also an opportunity to provide potential buyers with a more detailed description of what a property has to offer. Highlight information that would make a neighborhood or community more appealing, amenities that make it stand out from other homes on the market, or anything else that would help convince a potential buyer that the home is right for them. In addition to helping sell your client's home, other members of the community will recognize your efforts and feel more compelled to contact you when it comes time to sell their own home.
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Why Blogs Boom In the Winter
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Help! I’m Writing a Blog – Tips For Your Real Estate Blog
We have all been through this situation before. You are busy dealing with clients, kids, and your dog that made a mess on your kitchen floor. Your blog has not been updated for a week now, and you are really struggling to come up with some fresh content to add to it. Your brain is just not functioning right and the eight cups of coffee you drank today is not serving its purpose. I get it! Here are a few tips to help overcome your brain exhaustion and get you through your next great blog. Ask Your Co-Workers - More than likely there will be a few fellow real estate agents in your office that have blogs themselves. Ask for their advice! Get out of your office - Get some fresh air, people! Do you have a place that you like to take your kids (maybe a park) or have a favorite hiking/walking trail that you enjoy? Sometimes the worst place to be is in front of your desk.
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13 Sources of Free and Low-Cost Images for Your Blog Posts
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Integrating Infographics into Your Content Strategy and Other Useful Tips
This post comes to us from the BrokerageU blog: We are living in a visual age. The attention span of consumers and readers of your blog is constantly shortening. Bite-sized, easy-to-digest news and information is desired and long blocks of boring text are largely going ignored. It's with that in mind that you might want to consider integrating some of these content strategies into your blog, in order to not only attract--but keep--your readers' attention. Bullets, numbers and hyphens Many of us outgrew our desire to read long, rambling sections of plain text without interruption dating back to our school days and dealing with assigned reading from text books. Nowadays, informational and leisure reading to be found online have to be broken up in order to receive the utmost attention. One way to do this is to utilize bullet points, numbered lists and hyphens. All three serve the same purpose: to single out important tidbits of information and highlight it for the benefit of the reader. Too often, valuable information gets lost in the body of long-winded paragraphs, rendering that info useless.
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The Importance of Educating Your Readers on the Latest Housing Market Trends
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Which Calls-to-Action Work Best on Social Media?
Apparently, increasing your social media shares is as easy as just asking. Dan Zarrella of HubSpot analyzed the data sets of millions of tweets, blog posts, and Facebook updates to find which words spurred the most action in social media users. What he found is that posts that simply asked more shares received them. This is especially true of Twitter, where certain calls-to-action more than doubled shares! Who knew, right? Zarrella summarized his findings in a nifty infographic we recently found. A few highlights: Blog posts containing the words "comment," "link," and "share" received more comments, views, and links than those that didn't. The phrases "please RT" and "please reteet" resulted in more retweets on Twitter. "Spread," "please help," and "visit" increased shares, as well. Facebook posts with the words "like," "comment" and "share" received more of the specific actions requested. While we don't recommend begging for shares on each and every post or status update you make, don't feel shy about asking for shares on important posts. The data shows that your followers want to help! Click through to the next page to learn more and view the full infographic.
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Use Picture Paste to Supercharge WordPress
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Reduce, Reuse and Recycle Your Real Estate Blog
In the big, wide world of real estate marketing, having a blog is a no-brainer. And we've written plenty in these pages about the importance of having a blog on your real estate web site. (See: How a Blog Can Save Your Real Estate Business and Unique Content: Why Your Blog Needs It). Both of these articles explain how a blog improves your site's search-engine rankings by making it less static and providing it with searchable keywords and helpful information for buyers. But what happens in the middle of summer when real estate content is scarce and your writer's block is in full swing? More than likely, you've got some real estate blog posts in your coffers that can, like that empty Evian bottle, be dusted off and used again. Here are a few tips for reworking some of your better blogs posts. 1. Separate the Timely from the Timeless: If you're promoting lots of local news and content on your blog (local real estate trends, community initiatives, local events) you'll most likely not be able to reuse those. Those we'll put in the Timely category. However, you might have an evergreen (or, Timeless) post that can be copied into a new blog field and reworked. These could cover categories like home improvement tips, preparing for an open house, what to look for in an agent, how to find the best mortgage, etc).
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First-Time Home Buyers are Declining: Reasons for the Trend and Tips on How to Reverse It
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Evernote for Content – Content for IDX
Guest contributor Diverse Solutions says: Remember Everything with Evernote Evernote is one really useful tool for the busy real estate professional. In short, Evernote is a memory tool for the Internet, your email, and your business. Using the many ways in which this service allows you to save information, web pages and emails for future reference, the real estate professional can organize their life and business easier than ever before. Now that's fancy! There are far too many features to elaborate on here, but let's look at some of them as an overview: Send web pages or highlighted portions of web pages to a notebook in Evernote with a simple click or two. Use tag words and phrases to make retrieval of information even easier. Share photos directly to your Evernote account from your smart phone. Using add-ons, you can send emails directly to Evernote folders for transactions or clients. Use and sync Evernote on all of your devices, whether PC, Mac, notebook, tablet, Android or iOS. Retrieve information when you need it with a powerful search function. Save searches you want to do over and over for one-click information retrieval.
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Don’t Become a WordPress Hack Victim
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Trulia to Acquire Market Leader: The Dog Fight Gets Interesting Now
Our social media guru and resident video blogger, Maya Paveza, returns with her perspective on Trulia's recent acquisition of Market Leader.
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Give Your Real Estate Content Strategy a Local Focus
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Real Estate Analysis: When Informational trumps Transactional
Think back to the last time you used Google. Were you researching information? Maybe you were looking for an answer to a question. Perhaps it was while shopping for a new TV or new car. Maybe it was a simpler shopping search; you might have just been price checking an item while you stood in a retail store. You could have used it to find this article. Or maybe you use Google so often that you can't even think of what you last used it for. Maybe it's ingrained into your daily activity. We touched on something in last week's article about improving your real estate business by blogging, and we want to elaborate on it a bit more. According to an article published Tuesday, 80 percent of content is transactional or navigational, yet 50-80 percent of search queries are informational in nature. Blogging is built more around natural conversation than transactional on-site content, like that found in most property descriptions. We probably don't need to explain why the majority of search queries are informational in nature—people use search to find the information they're looking for. That information often becomes transactional, but smart consumers are doing their homework on items before deciding what to buy, where to buy, and when they might buy. For real estate, that means doing market research, looking for the best way to search for homes, seeing what else is for sale or recently sold around it, and finding information on which real estate agent or brokerage to work with.
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Increase your real estate business…by blogging?
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REALTORS: Learn how to schedule your blog posts
This post comes to us from the BrokerageU blog: There are many REALTORS® who post new blogs on a very consistent schedule... How do they do it? Ideally, you will begin to gain a following of readers who will learn to await new content from you on your set schedule. Maybe you post once per week, maybe twice, or maybe you write one blog each day. How can you guarantee that you will be sitting in your office at the exact same time each day to make sure that post goes live on schedule? The good news is that with a WordPress blog, you can schedule posts for future. This means that you can knock out your whole entire month's worth of writing all in one sitting; or you can get to each post as you have time (I know there are times that I crank out a post or two at midnight). And the best news is that you can still be sure that all of your blogs go live on a schedule that makes sense to your business no matter when you actually wrote them.
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Broker With a Blog
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What Does It Take to Make Content All The Time?
Guest contributor Chris Brogan says: Content marketing? That takes a lot of time, doesn't it? Are you in a hurry to get somewhere? Yes. Content marketing takes time. And getting it right takes a lot of work, and by work, I mean practice, not research. You can look at demographics all day, but if you really want to get going, you've got to start doing, start failing, learning where to avoid the failures if you can, and keep going. PICK WHATEVER PLATFORM YOU WANT Have you seen Vine yet? Twitter just launched it. It lets you record six second videos. Like this. I just started using it. There's probably a few ways it could be useful. I thought of one right away, and some of my friends are already making their own version. I promoted who was on my radio show like this. So maybe little six second videos aren't your thing. Maybe you prefer text? Great! Blog. And keep a great newsletter going. A photo person? Swell! Use Instagram. Or Facebook. Or Flickr. Who cares? Pick whichever platform you want. BUT HOW DO YOU FIND IDEAS? You try things. You see what people are asking about. I dipped into Twitter and saw people asking about details of social media for customer service purposes. Pow. I could write a post about that. I looked on my free health and nutrition group and lots of people are asking for smoothie and juicing recipes. Maybe I'll make a quick ebook and pop it into the Amazon store. Or I'll have a live Hangout on Air and share recipes in real time with people from my kitchen.
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Blogs Versus Traditional Websites
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5 Ways to Blog on Your Real Estate Website Without Becoming "a Blogger"
Every single week, without fail, REALTORS® call me, wondering how they can get more out of their website. Ninety percent of those calls revolve around how they can get ranked better by search engines, and end up getting better organic results for the keywords that are important to them, and pertinent to their marketplace. Every single time I have this conversation with a REALTOR®, I first bring up blogging. Before I can say my next words, I am interrupted with, "I'm not a blogger. I don't have time for it, don't like it, and that will never be part of my online strategy." I've said it before, and I'll say it again: If you want to get more web traffic and rank higher in organic search, you HAVE TO have a blogging strategy. You cannot argue with me on this point, and there is no stance you could take to prove otherwise. The fact remains that new, fresh, original content is to search engine crawlers what jingly keys are to babies. They love it, want it, and can't get enough of it. The rewards for a regular content creation strategy can be huge. Today, I am going to give you five quick ways you can blog on your website without becoming a blogger.
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Why Your Business Needs a Blog
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It's Okay to Be Vulnerable
Real estate agents marketing their skills and reputations online often have a few concerns prior to diving full-on into social media. "Do I have to share photos from my family trip to Scotland?" In truth, no, you do not have to be overly personal or bring your personal Facebook world into your business one. There's an underlying concern for many REALTORS® that they maintain a certain amount of privacy. But there's a difference between being an open book, so to speak, and being vulnerable. Vulnerability, in fact, is one of those risks that's essential to growing your real estate business. This week, our partner AGBeat alerted readers that fantasy author Silvia Hartmann has started writing her next fantasy novel using Google Docs, adjusting the privacy settings so that everyone can see her write, erase, write, edit and otherwise tinker with her new book. Talk about allowing the audience to see the man behind the curtain! More than a gimmick, this allows her readers and other authors to attend a workshop of her talents and skills, allowing for a deeper reading experience when all is said and done and the book is in stores.
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How to Double Your Real Estate Website Traffic
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You are YOUR Brand – Be Brand Strong Online
With the variety of ways to build your brand online, we decided to make it easy for you in today's blog. We want to share with your our favorite five ways to build a stronger brand online. Blogging. Establish yourself as a local expert with blogging. If blogging is included in your marketing efforts and you distribute your content on multiple sites, you will be exposing your brand across the web, therefore maximizing your presence and sharing your expertise. You'll also begin to enhance your search rankings for local real estate search key phrases. Endorsements. Being active on sites like Homes.com where we allow you to be endorsed or gain testimonials from your clients can be a HUGE advantage! These endorsements will allow the online community to see how others have succeded in working with you.
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A Commercial Real Estate Blogger’s Take On Blogging
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The Easiest Guide EVER To Open House Announcements (Seriously!)
Karli Larson of ePropertySites.com says: Although some agents debate whether holding an open house can have an impact on selling a listing, there's no denying that if you do choose to hold an open house it's a huge disappointment if no one shows up! To make sure you're covering your bases when announcing your upcoming open house, we've taken our handy little Open House Guide and turned it into an acronym that will help you remember where to advertise. Just think OPEN: Online, Print, Email, and Newsletters Online Use your social channels to generate interest for your open house. Tweet about it, post on Facebook and LinkedIn, even blog it. Make sure to use a great "hook" that will entice your audience, such as: "Free Starbucks gift cards for the first 10 visitors this Sunday at my Laguna Beach open house!" You also need to post to your local online classifieds. Craigslist and most newspapers offer highly-trafficked online announcement boards that are perfect for getting the word out about your open houses.
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10 Great Post Ideas for Your Real Estate Blog
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6 Online Best Practices all REALTORS® Should Follow
We are living in a hyper-connected world. From blogs to Twitter, today's consumers know that they have the power to choose how and when they consume content. Just as the effectiveness of telemarketing, trade shows and traditional marketing dwindled over time, so has online marketing. In order to remain relevant and stay top of mind, today's real estate professional must know what tools they have available and how to make the most of them. Whether it is Facebook, Twitter, LinkedIn or your own real estate blog, following a few basic best practices will keep old school habits from making their way in to your online marketing efforts. 1. Stay Compliant Always remember to stay in compliance with your state advertising laws, the Code of Ethics and Fair Housing Laws. Using the internet to market your business also means you will need to keep your website up-to-date and in compliance. According to the National Association of REALTORS®, 88 percent of home buyers searched for their new home online before enlisting the services of an agent. Ensure that you are easy to find and your credibility is supported via local and national associations. 2. Define Your Audience Who are you trying to reach? In real estate, one size does not fit all. Make sure you understand the needs of your audience and what drives their decisions. Take this knowledge and create a streamlined look and feel across your blog, website and social media channels.
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Exactly How To Define Your Target Audience and Accelerate Your Blogging Success
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Keeping It Consistent
In my blog posts, I frequently write about posting new content to your website. This is important for two reasons. You need to keep both the humans and the search engines interested in your website. I have several websites that I check consistently to see what's new. These websites have a few things in common. (In addition to their geek appeal.) Each of my favorite websites updates the content on a regular schedule. I know that I can go to RETechnology.com Monday through Friday for fresh topical content. There are other sites I know to visit every Wednesday or every Friday and their content will be fresh. On the other hand, I constantly run across websites that make me think, "It is too bad this guy hasn't written anything lately, he's got something interesting to say." If you want to attract and keep consumers, adding fresh content to your website on a regular basis is important and key in retaining and attracting.
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What Is Real Estate Blogging’s 1-2 Punch?
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How To Ensure Your Success As A Real Estate Blogger – The Infographic
It took a lot longer than I had anticipated to design the infographic, so I hope you all enjoy it! Click through to the next page to view the rest of the infographic.
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Top 10 WordPress Best Practices for Real Estate Websites
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15 Tactics to Increase Blog Traffic For Real Estate Marketing
After endlessly searching the amazingly useful site of SEOMoz.com, stumbling upon the blog written by Rand Fishkin, CEO and co-founder of SEOmoz, was a delightful find. Jam-packed with highly important information to know when trying to gain traffic flow to your blog, it seemed as though Fishkin’s helpful insight needed to be shared further. With the intention of being useful for all bloggers alike, here are some useful tidbits from Fishkin’s post modified in a way to best serve real estate agents. However, when dealing with a blog and increasing traffic flow, it should be known that not every tactic will specifically work for everyone, but the following should be applicable or at least useful to many and spun to properly suite their own blog’s needs. 1. Target Your Content to an Audience Likely to Share First and foremost, know who you’re writing for. For most of you that will be homebuyers, be aware of how your targeted audience can possibly help to spread the word. By creating unique and enticing content, your audience will most likely share it with others.
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How Does Real Estate Blogging Put You In A Position To Score The Best Leads?
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WordPress security – Ignore at your peril
Ever looked at your WordPress site and had this reaction? Hopefully you haven't, but if you are not paying attention to routine maintenance you really can't complain if some nasty hacker destroys all your hard work and expense. Last October famous real estate blogger Jay Thompson got hacked and spent 60 hours trying to sort it all out icon sad WordPress security Ignore at your peril Now that WordPress is powering 14.7% of the top million websites in the world as of last August, there are more targets for those hackers. So be sure that WordPress core developers take security very seriously and they regularly update the core software at the first sign of trouble. WordPress have also made it much easier to install updates with just a couple of clicks. There are some very simple WordPress security steps to follow:
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Embedding a Wufoo Form in Your ActiveRain Blog
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4 Ways To Use Other People’s Content in Your Marketing
Guest contributor Ricardo Bueno of Diverse Solutions says: If you want to get noticed by search engines & site visitors, you need to write lots of high quality content. But you knew that already. You also know that it’s one of the more time intensive tasks when it comes to managing a real estate blog. What will I write about today? Tomorrow? The day after that? Well, here are a few ideas for using other people’s content to add to your writing routine… 4 Ways To Use Other People’s Content in Your Marketing: 1. Invite other professionals whose content complements yours, to guest post on your site.  So if you have a real estate blog, you might invite a professional home stager or mortgage professional to guest post on your blog. They can write about things like how to successfully stage your home for sale, financing options available to first-time home buyers, et cetera.
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5 Quick Lessons in Marketing Your Real Estate Blog
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How To Make That Personal Connection Through Real Estate Blogging
This is the 3rd in a series of brief blog articles inspired by Good Earth Tea® quotes. “From the rose proceeds a thorn, from the thorn a rose.” -Wise saying from the Orient Personal experiences generally pave the way for a more compelling, and natural narrative. Having been there (and actually) done that permits one to share from memory rather than the hypothetical. Blogging can, and should also be tales from the heart that help you relate as a real person. Relating your tales from the curb, where a bad situation actually turned out better than expected, and where a too good to be true really was, you can make a great connection to your audience.
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Hear Your Real Estate Blog Articles As They Happen
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How To Find Blogging Inspiration In The Smallest Of Things: Good Earth Tea Quotes
When I need a mid-day mental boost I prefer tea over coffee. Yerba maté is my favorite for its energy kick without the jitters. The focus improvement may just be placebo, but don't tell my brain that. Recently I have been drinking the yerba maté rich Good Earth® Energizing Tea. It's much less of a process than the traditional manner of preparing maté. Anyone who drinks Good Earth® will notice that printed on the tag of each bag is an inspirational quote. I've collected a few dozen of them and wanted to see how easy it would be to apply each quote to some real estate blogging advice. The exercise is as much a vehicle to deliver counsel as it is an illustration of the usefulness of whimsical inspiration and succinct postings. Today's inspirational quote (as seen on the image at the top of the article) is: "'Tis better to be silent and be thought a fool, than to speak and remove all doubt." -Abraham Lincoln
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What If I’m Not A Good Writer But I Want To Be An Effective Real Estate Blogger?
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Wipe The Dust Off Your Real Estate Blog
Taking time off from writing on your blog whether intentional or just an effect of your focus on other elements of your business does not need to be its demise. Note: If you have taken a break, inadvertently or not, and you don’t see yourself getting back on the train soon, then you should consider a few actions: 1. Removing it from the first impression of your site Place your blog behind a button as opposed to leaving it on the homepage for every new visitor to see that you have failed to update for months. 2. Removing visible dates from posts to make it difficult to discern when articles were posted. Typically this is a simple code edit that any savvy service provider can tackle in seconds. I have taken several breaks from blogging, and am just getting back in the swing from one now. Even though I have written hundreds of informative articles, the most common emotions I feel because of the lapses are guilt and embarrassment.  We have trained 1000s of real estate agents how to leverage blogging for business and here I am not applying rule #1: Create content.
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7 Things You’re Probably Doing Wrong On Your Real Estate Blog
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Be Thankful for the Good Things in Life
The real estate industry is as competitive as it’s ever been. For many REALTORS, success requires working smarter, a tough skin, courage, and innovation. The difficulties and frustrations of a highly competitive atmosphere make it all too easy for work to dominate our lives. Other aspects of life can get easily pushed aside when you need to head back out the door to meet with a client or stay up late to work on marketing strategies or through an outdated transaction process from the stone age. The high stress load, deadlines, choke points in your business process and use of technology can block out many of the good things in life.  
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Top 10 Articles About Blogging
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Targeting Emotional Responses in Real Estate Buyers
  Contributor Anita Koppens of Dynamic Page Solutions says: It’s easy to get in a rut when writing copy for blogs or even articles for your real estate website, but have you considered writing on  a topic with the intent of causing a specific emotional response? I took a lot of sociology classes in college and the basic motivations of human beings are quite simplistic. We want money and prestige. Every nuance of the human response falls under those two categories including beauty, love, sex, respect, power, conquering fear, jealousy…you name it…it all comes back to money and prestige. So how can we capture attention (and customers) by focusing on emotional hot topics? Real-Estate-Marketing Think about why a person might be interested in short selling their home. Try to relate to and reference the issues that may have caused them to be in their current position. Was it the government, the ex-wife, the boss man? Who cares as long as you identify some possible reasons for the situation and sooth some of the emotional upset, of course you must also transition into how you can help them and what makes your expertise different than others.  How about lifestyle envy-that always makes me look-and even if your target audience is buyers in the mid-range, we still like to look at the luxury property on the market…oooohh…aaaahh. Now transition that copy and make sure you give the buyer some really nice alternatives to million dollar homes…new homes are usually nice…so give me the cheap alternative down the block (or maybe a little farther).
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Recycle Your Blog
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10 Ways To Make Your Real Estate Blog Get Noticed
There are dozens if not hundreds of Real Estate Blogs getting started every day. Still, you know that starting one of your own is going to be good for your business. A well authored Real Estate Blog can help you gain visibility – both via search and in your community. It can help you build trust with your readers which ultimately, leads to sales. But how do you stand out from the dozens of other Real Estate Blogs? What makes yours unique? Here’s a couple of ways to make your Real Estate Blog get noticed… 1) Start with a good design. Let me put it this way, would you show up to a listing appointment wearing shorts and a t-shirt? Probably not. Just as you’d dress up to make the sale, your blog needs to be dressed and ready to make a good first impression 100% of the time. You accomplish this by having a solid site design.2) Add your unique style/voice. It’s ok to write like you speak (to some extent). You’re not writing a term paper here. The reason you want to inject your own style/voice, is because that’s what makes you different from the dozens of other real estate blogs.
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How to Determine What Theme a WordPress Blog is Using
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7 Stats You Should Be Measuring On Your Real Estate Blog
How can I get more Facebook Fans? How many ReTweets did I get today? I want more “Followers!” If these are the stats that you’re measuring, I’d argue that you’re measuring all of the wrong things. A high number of Fans and Followers means nothing if they’re not converting into clients. So instead of measuring social media stats, let’s look at some website statistics and see if we can find some areas to improve your lead capture… 7 stats you should be measuring on your real estate blog: 1. Look at your site traffic and determine your conversion rate. For example, 1,000 site visitors = 5 news leads generated. If you know that number, then you know that your daily goal is to attract 1,000 site visitors to your Home Search page. Write out your goal and pin it in front of your desk so you have something to shoot for (a daily target).
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7 Ways To Encourage Your Site Visitors To Stay
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REALTOR bloggers should watch their words
Some agents and brokers have adopted blogging as a method for marketing their services, and reaching the wide audience of people looking for information on the Internet. When doing this, be careful what you say. A real estate broker in Irvine California (who is not a REALTOR) recently got into hot water with a local Association of REALTORS over some statements that he made on his blog.  
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Unique Content: Why Your Blog Needs It
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Mastering Your Blog Timing
How many times a day or week should you blog to keep people interested? Do you know what time of day is best for blogging? Does it matter? The answer is simple: there is a science to blogging. With millions of bloggers, how do you make your message rise above the digital noise and gain traction within your industry? When are people listening? Don't worry, there are answers to this based on scientific research. Modern day blogging has evolved into a science. If you are interested in keeping a client and subscriber base informed and engaged with you and your message, it is well worth your time to invest in learning some of the research behind the science of blog timing. HubSpot social media scientist Dan Zarrella discussed his research on timing. He has conducted research on the Internet for the last 2-3 years. Of all the subjects he researches, the science of timing is the number one piece of data consumers want to know. He researches and identifies best practices. This webinar presents all the data to date that Zarrella has studied. It covers three marketing mediums businesses use for inbound marketing: social media, email and blogging. This article focuses on blogging specifically.
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