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Save Time by Recycling Old Content
Creating great content for buyers and sellers can be a time-consuming endeavor. However, once you've put in the initial effort, you can rework and repurpose your content in a lot of different ways to get more mileage from it. Try turning several related blog articles into an eBook, or your eBook content into an infographic. The key is to identify, optimize, and upcycle your best content to create new lead generation opportunities without falling behind on tasks for your current clients.
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Real Estate Blogging for Market Domination
What's new about real estate blogging? Well, real estate blogging isn't new anymore, so why bother with yet another article or post about why it is valuable? Let's just start out agreeing about why blogging is a valuable asset to a real estate professionals' online marketing presence with quick bullet points:
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10 Blogs Every Business Owner Should Be Reading
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Natural Language Processing for Real Estate
Natural Language Processing (NLP), as a subcategory of artificial intelligence, has continued to grow in its practice by the real estate industry. This growth is evident as seen by the proliferation of chatbots on real estate websites and new innovative products like Homebot, which won the 2018 Realogy FWD Innovation Award. Let's dip into Natural Language Processing and how to use it for SEO in real estate blog articles.
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Buying Real Estate Blog Content Can Be Cost Effective and Easy
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Real Estate News Curation for Your Website
Which two different audiences have a common interest that can make real estate news very important for your website? Your prospects and Google is the answer, and here's why. Google can index your website, and every now and then their bots will drop by to see if there's anything new. If Google begins to see regular new content, their bots will increase the frequency of their visits and you'll pick up some SEO clout. As for your prospective buyers and sellers, a great many of them will appreciate one place to get relevant real estate news, especially when it's localized as well as national. Active buyers, sellers, and investors want to know what's happening that can influence their next sale, purchase, or investment. The good news is that there is an easy and free way to have fresh content news delivered to your website regularly.
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5 Holiday Content Ideas to Spice Up Your Marketing
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Evergreen Content for Websites, Breaking Content for Blogs
How can you generate more leads from your real estate website? One thing goes without saying: without great real estate website content, your lead generation strategies will not be successful. It's a fact, so instead of fighting it, just fix it with valuable evergreen content. What is evergreen content? As with trees, it's content that's green (relevant) year-round forever. It's not content that is specific to a date or dated event unless it's in a form that discusses a regularly scheduled event. Even then, the content should stick to what's relevant every time the event happens. Think about the value of internet content over time. You write an article, let's say about title insurance, and someone reads it years later. If it's still valid and informative, it's going to be just as valuable to your site and lead generation at that time. Your blog is where you can create more time-sensitive content, such as announcements of zoning changes, special events, etc.
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How to Write a Real Estate Blog People Want to Read
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5 Foolproof Content Ideas for Real Estate
The new year is approaching fast and so is your chance for a blog reboot! If your goal is to put out more content in 2018, there's no better time to step back and reframe your blog ideas and posting goals. Before you get started, think about what makes you likely to come back to a website. People tend to revisit sites that offer value — and we don't just mean monetary value. As a real estate professional, you have a wealth of knowledge about topics that most buyers and sellers will have to research before they get started on a transaction. Put this knowledge to use to gain blog fans who come back for more. Below are five foolproof content ideas that you can deploy as you make a 2018 blog plan.
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How Blog Posts Provide Top Placement for Wardley Real Estate
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Real Estate Blog Do's and Don'ts
Writing a blog that people will want to read takes more than just typing up a few paragraphs and posting them online. As a real estate professional, you want to pull in an audience and make them see you as a valuable resource. Your blog is an important component of your online marketing, so you want to make sure it is high quality. Remember – no one creates a great blog overnight. It will take some trial and error. But the following information can help you understand what you should be doing with your blog, and what you shouldn't be doing.
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Ultimate Guide to Content Curation
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Generate Awareness with Your Real Estate Blog
Noise. That's a lot of what is out there as content in the "blogosphere." We are all inundated with information, and you feel lost in the ocean. Home buyers want to sort through all that noise. They want the real estate sites and blogs that are going to provide quality information—the ones that are going to make a real difference in their decision to purchase or sell a home. As an agent or broker, how can you meet their needs? In general, there are some guidelines that you can follow to provide a meaningful blog experience. Mighty Fine, High Quality Content
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The Top 10 Marketing Blogs to Start Reading Today
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So You’ve Got a Broker Website--Now What?!
Your website is up and running, you're displaying properties, now what?! Write something! A steady stream of unique content is a valuable asset on your journey to top search engine placement. The websites with the best rankings feature unique, relevant, content-rich articles that keep visitors enthralled. There are two primary ways to publish your unique content – pages and posts. Pages are static. You can create a page and link to it in your menu, and that page will always be the same (unless you change it, of course!). You might create an "About Me" page, or a "Seller's Checklist" page. Posts are your news or blog articles. You can create a menu link to your blog, and visitors will always see your newest posts when they visit that link. You might use posts to publish market news or community events. What kind of content should I add? This is a common question! We see a lot of great content ideas out there, and the best advice I can offer is to write what you know!
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Why Does Real Estate Blogging Work?
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How Long Should a Real Estate Blog Post Be?
Or what's the shortest post I can publish and still see good results? The following is an argument for short real estate blog posts—even though I know that longer posts will perform better. The 300 Word Myth? The idea that a post needs to be at least 300 words in order to be seen as long enough for Google is one that I see and hear frequently. The idea is that is falls under what Google calls "Thin Content." But the idea of Thin Content is content that doesn't satisfactorily provide value to your website visitor. If your blog article is one that doesn't require more than a couple of sentences to make a point, or answer a question, then how can it be seen as lacking value? I think that to best understand what Google means with their goal of stamping out Thin Content is to look at the spirit of the rule. If your website is a consistent violator of publishing content that is copied from elsewhere, or syndicated from another account, or causes your audience to bounce (as opposed to stay and read), then I would say that you are violating the spirit of the rule, and you deserve what Google penalizes you with. But if your content is unique, frequent, and engaging (people actually read it, share it, and/or subscribe to it) then the length of the post it takes to make that happen is irrelevant. My take: If you get blogging, then counting your words is a distraction you shouldn't be bothered with.
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Tips and Topics for a Successful Real Estate Blog
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Blogging for Dollars: Cha-Ching! (7/20)
Wednesday, Juy 20, 2016 at 10:00 AM PDT Join us for Power Hour this week featuring rock star agent Debbie Reynolds and learn how she turns her blogging efforts into hot leads. Choosing the right content can bring your website to the top of search engines results pages which in turn generates free website traffic. We'll show you exactly how to get started, make a schedule, and get your blog posts to generate leads—cha ching! How often to post for maximum dollars What to include in your posts to help convert leads Writing tips to yield the biggest return Register now!
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Blog-O-Rama! Everything you need to start blogging (7/13)
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Timely Blog Posts Yield Great Traffic
When you correctly anticipate what your target audience is going to be searching for in Google, you reap huge traffic dividends. Each landmark holiday provides you with the opportunity to drive a huge amount of targeted web traffic to your real estate website. Your broad target market is residents and future residents of your community. During a holiday, the community tends to act in a similar manner. A timely blog post that covers these acts will bring you web traffic. The summer holiday of the 4th of July is fast approaching. What do we all do on the 4th of July? We watch the firework display put on by the town. What's the best way to enjoy the display? Location Location Location.
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Would You Trust Me to Show Property to Your Clients?
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Blogging BootCamp: Keywords and What to Blog About (5/19)
Thursday, May 19, 2016 at 10:00 AM PDT In our third bootcamp class, we will discuss keywords and what to blog about. It's important, if you are going to take the time to create content for your blog (or website) that you know what kind of things to focus on. In this class, Bob will share how to best go about deciding what to write about in your blog. We'll cover: What is the long tail and how do you target it What are the 5 best types of blogs you can produce If you only have limited time to devote to blogging, what gets the best return Register now!
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The 7 Best Real Estate Blogs to Follow Today
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5 Tips for Overcoming Writer’s Block
Has your blogging buzz died? Your creative flame dimmed to a flicker? Writer's block is the foe of professional writers and novices alike. But your real estate blog requires consistent content to be effective. For your blog to reap the most benefits, attract the most leads and showcase you as the expert you truly are, you've got to work through the rut. We have five tips to inspire your creativity. Change Locations Your office might not be the ideal location for inspiration when you're blogging about your community. Draw inspiration from your surroundings by changing your surroundings! Grab your tablet or laptop and head to your favorite location in the neighborhood. You can draft your article in a word processor and then cut and paste it into the blog. This way, you aren't reliant on locations with wi-fi. Truly find a place where you will be inspired! Explore Industry Sites Find industry-relevant topics on the real estate blogs of technology companies, brokers, associations, and more. You may also want to check out community events calendars, interior design blogs, lifehack and DIY blogs. Just be sure to give credit where it is due.
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Real Estate Writing with a Purpose
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The 10 Most Socially Shared Real Estate Blog Posts from Across the Web
Social media has become an indispensable tool for modern real estate professionals. It can connect you to potential homebuyers, alert you to new opportunities, and keep you plugged in to the developments in the industry. So what is the industry talking about today? What is generating the most buzz? We've used a special tool to gather some information and find the 10 articles and blog posts that have been shared the most across a variety of social networks. We ranked them by their total overall shares, which includes Facebook shares, Facebook likes, comments, Tweets, LinkedIn shares, Google +1s, and Pinterest pins. Some articles, obviously, do better than others on specific platforms, but rather than delve into that aspect, we are going to keep to the total numbers. Check some of these out to get a feel for what is currently being shared the most. 1. Buying a Home: The Real Deal on Repairing Your Credit A credit score can have a huge impact on the home buying process. This article takes a look at how high a credit score needs to be, how credit is about more than just a high number, and how one might go about fixing a poor credit score. 2. What Mortgage Lenders Look for When You Apply for a LoanGetting into a dream home may require jumping through a few hoops with a lender. They look for some very specific things before providing the necessary financing, so it's best to have a good idea what they're looking for.
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Getting Readers to Your Real Estate Blog
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Content is King, Queen and the Joker in the Deck
You can find the "content is king" quote all over the Web in articles about SEO simply because it's true. As Google and the other engines have evolved, they have become much more effective in gleaning the meaning of page content, how it relates to the overall site subject matter, and how visitors perceive its value. How does Google know what visitors think about your content? If you're using Google Analytics, which is a great way for you to know what your visitors are doing on your site, Google definitely knows how long they stay on a page and where they go from there. If they stay on a page a while, then the assumption is that content of value is there and visitors are reading it. If they take links from that page to other pages on your site, the assumption is that you're helping the visitor learn more about what they came there to see. Even if you're not using Analytics, you can bet that Google knows what they're doing anyway after they arrive from a Google search. Google's algorithms are highly secret and very complex, but we do know that Google is learning a lot about individual user preferences and Web activities and applying that knowledge to large groups of users based on common destinations and surfing activities. The more complex the algorithms and analytics measurements, the more detailed the profile of your site and content. It's no longer about packing keywords into a page over and over again. In fact, you'll get penalized very quickly for "keyword stuffing" these days. Google has made giant leaps in understanding what constitutes valuable content for the site visitor. One of the newer and very powerful content analysis tools used by Google is LSI, Latent Semantic Indexing.
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25 Ways to Get More Traffic to Your Blog
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Why Hire Blog Writers For Real Estate Topics?
Blogs are like a dime a dozen: Everyone from grandma to your daughter in grade school may have a blog. So why hire someone to write when you can just do it? Many professionals wonder that every day. But take a look around the internet at the millions upon millions of websites and blogs that are created, and ask yourself one simple question: How am I going to stand out among these other sites? And that's exactly why hiring a professional writer for your blog makes sense. Knowledge Having a blog is a lot more than expressing your thoughts these days, it's about creating a virtual community and attracting the critical eyes of Google. A professional writer understands the intricacies behind Google rankings and the incredible importance of organic search engine optimization. The purpose of having a blog is to attract readers to your writing to serve as an authoritative voice in the real estate industry. While you may have extensive knowledge of the industry, communities in which you serve and rules and regulations to follow, you may not be able to portray those thoughts as fluidly as a professional writer. Don't worry, you shouldn't be expected to.
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The Top 3 Places To Engage With Your Audience (Backed by Data)
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5 Tips for Making Butt Kicking Blog Content
If you search for blogging tips online, chances are you'll find a website telling you that you need to create killer content in order to drive and maintain traffic to your site. Truth be told, it's easier said than done. Not only does your content have to be to be interesting but it also must be contextual. So with all the time constraints that come with working in real estate, how do you produce quality content on a regular basis? Below, we've put together five tips for making butt kicking blog content. 1. Create Pillar Content Pillar content, as first described by blogger Yaro Starak, is content that is (i) timeless, (ii) has search engines in mind and (iii) is well written. The easiest pillar content to write is a list-type of post. They're inherently easier to write and easier to read. Readers are able to quickly see the headings and dive into whichever point intrigues them (hopefully every point!). Write a list about something your potential customers will find interesting. An easy topic to get you started would be, The Top 5 Things to do in [Insert Your Target Market]. This type of post will incorporate your expertise in the area and target your potential customers directly. Pillar content also tends to get many more backlinks and traffic from search engines. This means, as the piece ages it actually increases in productivity. Here's an example of a blog post I produced in 2012 and the stats since: As you can see, the post got 18,581 visits in 2012. As the piece aged, it received increased traffic from search engines. In the first two months of 2014, the piece received 18,703 visits – more than all of 2012. Put effort into making pillar content and reap the awards, even years after the piece has been written and marketed.
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Why Real Estate Bloggers Should Look At Triberr
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3 Strategies You Can Use to Generate More Blog Traffic in 2015
Having a blog is a great way for real estate businesses to dominate local search inquiries. But there is a catch. It takes work. This doesn't mean posting something new every day. It means taking the time to be strategic, thinking about what your local real estate market will be searching for and creating your content around that. It means adopting the old the adage of working smarter, not harder. Here are three strategies you can use to generate more blog traffic in 2015: Research Your Audience Take the time to do a little investigative work. What are your friends and followers sharing? Are there any popular local events that you can create content around? Are there any attractions in your area that make it unique? What things make your city a great place to live? Write about these things. Not only will it help your local SEO, it will be relevant to those in your market who are already connected to you. Have a Guest Author Do you know someone who is well connected locally? Ask them to write some articles for your blog. There's no harm in asking. If they say no, at least you had an opportunity to reconnect with them. If they say yes, you've now extended your reach into their social circles. It's a win/win situation.
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Focusing on Fundamentals: Spelling, Grammar and Turns of Phrase
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The Blogging Guide For Real Estate
You've heard it a hundred times at real estate conferences and in media reports: Start a blog. But it's actually great advice, and it's not so hard to do. Set it up in Wordpress, Blogger or another free program, add your credentials and start writing. But what do you write about? How often do you post? How do you get traffic to the blog, and where do you promote it? Basically, how do you turn the time, money and effort into something that stimulates your real estate business? Why blogs? In a nutshell, a blog is a cheap and easy way to update your site regularly with new keyword-based content. This activity pushes your site higher in search engine rankings, increases your authority online and brings new traffic from keyword searches. Not all Realtors are blogging, but the ones who do are reaping the rewards. Now that that's clear, what do you put on your blog? Unique Content While your main web site has your photo, contact info, listings and so on, your blog is a place for fresh updates and for interacting with your customers. What will bring them back to your blog week after week? Unique content. It can't just be any content, and it shouldn't be recycled. Your blog must provide a heartbeat for your web site, allowing you a place to reveal the real person behind the curtain. If you don't have time to do this every week, consider hiring a content feed or a freelance writer, but it's also good for the business owner to write as well.
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Top 4 Best Types of Content for Real Estate
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Get Local With Your Real Estate Content
What do we write about, when we write about real estate? When offering advice on their craft, most writers, authors and journalists will say, "Write what you know." This same advice can be applied to your real estate content strategy. A Realtor's next question might be, "Well, what do I know?" The answer is, a lot. Begin with your skills, reputation and experience. Clients appreciate your knowledge of the process, dedication to customer service, attention to detail and so on. Why not take a moment in the middle of your busy day to reflect on how you do what you do? It's a great way to launch your content strategy in terms of what you're posting on your blog and social media sites. Next you'll want to emphasize your local focus. This is the part of your social networking and real estate agent marketing that can showcase what really makes you a standout real estate agent in your area, namely your knowledge of your area. This is a good time to ask yourself a few questions like: What does your area have to offer to young people, families and retirees? How close if your area to cultural centers and outdoorsy activities like hiking, biking, swimming and so on? What is the business community like in your area, and who are the top employers? Who are the interesting community leaders and tradespeople in your location?
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Using RSS Feeds and Curating Content
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Utilizing the Power of Photography in Blog Posts
As the popular saying goes: "A picture is worth a thousand words." Doubly, adding a picture to a story with a thousand words comes with its own unique set of advantages. Below are some useful tips on how to best utilize photos in your blog while also further attracting readership to the site. We live in a visual age where the phrase "print is dead" has been thrown around with some degree of accuracy. Attention spans are shorter and online viewers are less inclined to read blocks and blocks of text without any visual aid. It's also worth noting that using the right photo can further entice visitors to your blog to click on and read posts relevant to them. For example, someone perusing recent posts might miss the fact that an article is geared toward them based solely off the title, but the appropriate image could catch their eye and lead to them digging deeper and reading the post. As hinted at above, relevance and appropriateness are key when it comes to implementing photos in your blog posts. For example, if you write a geo-specific story on Southern California and use an image that features snow-covered trees, it could take the reader out of the story as it is obvious the stock image has nothing to do with SoCal. Another example: say you write a story about the condo market in your area but the image you use clearly features a single-family house. Anyone who knows the difference between a home and a condo (which is everyone) will immediately be turned off by the post and you as the author will lose credibility for not only the post, but the entire blog.
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Are You Telling Your Real Estate Story?
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Your Content and the Doctrine of Fair Use
Fresh, interesting and visitor-valued content is a challenge for every real estate professional in building out their web presence. Not only do we try to create our own totally original content, but we can also provide value to our site visitors by citing other articles around the Internet with real estate related content. The question is whether, and how much, content of others we can quote or copy into our posts or articles. The "Doctrine of Fair Use" gives us specific guidelines, and this article is taking information directly from the Copyright.gov website, the legal authority on the subject. First, a blanket statement: You cannot copy whole articles or blog posts legally, and simply giving the author credit or a link doesn't make it legal. This is a misconception shared by many website owners out there. Every word you or anyone else creates as your original work is protected by copyright, and you don't need to file any documents to make that happen. If you write and publish it, the content is protected. Section 107 of the copyright law brings together numerous court decisions over the years to create the doctrine of fair use. Section 107 gives us four factors to consider in determining whether or not our use of someone's content is "fair use." The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes. The nature of the copyrighted work. The amount and substantiality of the portion used in relation to the copyrighted work as a whole. The effect of the use upon the potential market for, or value of, the copyrighted work.
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Why Listing Blogs Can Help You Capture More Business
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Why Blogs Boom In the Winter
The real estate market doesn't necessarily slow down during the winter months, but blogging definitely heats up. Even though social media is still a relatively new medium, statistics make it pretty obvious that online activity increases during the winter due to people spending more time indoors. Online shopping, video streaming and gaming sites of course witness a boost in traffic, and so does blogging. Citizen journalists, real journalists and other experts have more time at the computer to craft their messages, and readers have more time to read them. Between December and March, Realtors® still have work to do, but they too have more indoor hours to devote to promoting their businesses online. We've talked about how to transform your real estate business with a blog before in this space, but now we'd like to point out that reading other blogs is almost as important. The best way to generate content for your blog is to write about what you know: your area. Prospects looking to move into or out of your area will find your blog via their keyword searches about your area, and they'll return to your blog to read what you have to say about the market, schools, jobs, events and other important community-oriented tidbits. This way you become an authority on your subject matter (key for any blogger) and you'll be competing directly with other real estate pros in your field.
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Help! I’m Writing a Blog – Tips For Your Real Estate Blog
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13 Sources of Free and Low-Cost Images for Your Blog Posts
This post comes to us from the RealEstatePointe blog: We create a lot of content for our client's websites--community pages, buyer and seller resources, pages all about the company, etc. We also blog and post to social media accounts for several of our clients. So, it is an important part of our business to be able to find good images to use royalty-free for a small cost, and even for free. If you're blogging, remember that "a picture's worth 1,000 words" and use images in your blog posts. One image is good for short posts. For longer posts, you should break up the text with additional images. Very important: you are responsible for the lawful use of any images you find online. Be certain that you are not violating the specific copyright laws associated with an image. Creative Commons Image Databases The Creative Commons Copyright License allows images to be reused. The image is still owned by the creator, but may be freely reused without the creator's permission. In most cases a simple attribution (photo by artist name and a link to their website or to the page where the image resides) is all that is required for lawful use. I can't stress enough that you should read the terms of use and be sure to follow instructions for the lawful use of each image. Here are the Creative Commons image databases that we use the most: Wikimedia Commons (we use Wikipedia for community research and find the photos here as our #1 source of area-specific images) Flickr Creative Commons Wylio
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Integrating Infographics into Your Content Strategy and Other Useful Tips
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The Importance of Educating Your Readers on the Latest Housing Market Trends
This post comes to us from BrokerageU: As a real estate professional, you pride yourself in not only knowing the community you serve from the inside out, but also the homes for sale you have listed in the area. In addition, you might also have a passing interest in keeping up with the overall health of the U.S. economy and national housing market trends, but it's equally important that you provide your current and potential clients with trustworthy and accurate access to this information. While maintaining your blog, it's obviously important to highlight every day tips that home owners and prospective home buyers can utilize to make the housing market work for them, no matter what shape it happens to be in. But it's also wise to sprinkle in some housing data and analysis from trusted, reputable sources to give your readers an inside look at the inner workings of the national housing market, and hopefully lead them to take away some positives that could help them in their search to buy or sell a home. A few of these trusted, reputable sources that report on national and regional housing market trends and data, include: The National Association of REALTORS® - Billed as "The Voice for Real Estate," NAR releases monthly data that breaks down home sales on not just a national level, but on a regional level, as well.
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Which Calls-to-Action Work Best on Social Media?
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Use Picture Paste to Supercharge WordPress
This post comes to us from the Diverse Solutions blog: Picture Paste to the Rescue! If you're using WordPress and trying to do frequent and informative posts to build SEO and provide content for your site visitors, you're probably doing a lot of image insertion as well. It's a fact that images enhance the visitor experience, so photos or screen shots always make a post a little more interesting. However, with WordPress, you have to upload the image and go through those image properties boxes, and it takes a bit of time. What if you could simply copy an image or take a screen shot from the Web and paste it right into a WordPress post? No, it's not a new WordPress feature, but it is a small software application for Windows that makes it possible. This image was copied from the PicturePaste.com website and just pasted into this post. There was no upload necessary, though it is now in the Media Library in WordPress in case I want to use it again.
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Reduce, Reuse and Recycle Your Real Estate Blog
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First-Time Home Buyers are Declining: Reasons for the Trend and Tips on How to Reverse It
This post comes to us from the Delta Media Group blog: The first-time home buyer market is shrinking this year, taking a percentage of buyers that normally make up as much as 40% of home purchases. The Wall Street Journal first reported the trend last week, noting that first-time home buyers accounted for only 29% of purchases of existing homes in June, compared with 32% in June 2012. A number of reasons come into play, including rising interest rates, a more competitive market, and a higher rate of unemployment amongst traditional demographics of first-time home buyers. Even those first-time buyer prospects who are employed and able to purchase may not feel like they are ready. Those who better understand the process tend to be more able to move quickly on decisions and follow the process they are familiar with. That can prove intimidating for someone who is entering the market for the first time. Perhaps the best way to overcome the discomfort factor is through education. The timid first-time home buyer wants to know if now is right. They want to know if the rising home prices they've noticed will continue to rise, or might level out. They want to know if there's a chance that the market might tank entirely, as it did just a few short years ago. They want to know if it might make more sense to rent for now, while waiting to see what will happen in their young professional lives, and if they'd be able to get a good return on their investment if they were forced to sell to relocate in a few years.
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Evernote for Content – Content for IDX
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Don’t Become a WordPress Hack Victim
In recent weeks, there has been substantial buzz around the Web centered around a brute force attack on WordPress sites. These attacks are made by a network of more than 90,000 infected computers. They operate by logging in to the WordPress admin section with the generic login name "Admin", as that's how most WordPress sites are first set up. Those with weak passwords and an "Admin" username are getting hacked. This is just one method out of hundreds that hackers use to attack WordPress sites around the world. It's even possible to be a hack victim and not even know it, as your site can be used to infect other sites behind the scenes. Some hacking involves spamming activities which has caused sites to be banned by Google, creating an emergency situation and a lot of corrective action to get back into good graces. So, how do you know if your site has been hacked and how do you prevent it in the future? Wordfence is a very effective plugin, that is highly rated and easy to implement. Go to your WordPress plugins page, click on Add New and search for Wordfence. It will come up at the top of the search and is installed with one click. Other than inputting your email address to receive alerts, you really don't need to change the default settings, although you may want to go through and add a couple of check boxes should you wish to receive more alerts.
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Trulia to Acquire Market Leader: The Dog Fight Gets Interesting Now
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Give Your Real Estate Content Strategy a Local Focus
When offering advice on their craft, most writers, authors and journalists will say, "Write what you know." This same advice can be applied to your real estate content strategy. A REALTOR®'s next question might be, "Well, what do I know?" The answer is, a whole lot. Let's start with your skills and experience. If you're using ReachFactor to market your real estate agent reviews, you are probably aware that your clients appreciate your knowledge of the process, dedication to customer service, attention to detail and so on. Taking a moment in the middle of your busy day to reflect on how you do what you do is an excellent beginning to your content strategy in terms of what you're posting on your blog and social media sites. Next, and most importantly, is a local focus. This is the part of your social networking and real estate marketing that can showcase what really makes you a standout in your area, namely your knowledge of your area. This is a good time to ask yourself a few questions like: What does your area have to offer to young people, families and retirees? How close if your area to cultural centers and outdoorsy activities like skiing, hiking and so on? What is the industry like in your area, and who are the top employers? Who are the interesting community leaders and tradespeople in your location?
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Real Estate Analysis: When Informational trumps Transactional
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Increase your real estate business…by blogging?
Guest contributor Delta Media Group says: Blogging was all the rage six years back...in real estate and amongst several other industries. You probably remember headline after headline on, well, blogs by bloggers blogging about how blogging was the future of your business. In many cases, there was little or no data in those blogs. There was no proof that blogging was really becoming as profitable as claims made it out to be. And you might have given it a try for yourself on one of the dozens of blogging platforms that constantly seemed to pop up each month. You did it for some time, you didn't see the results promised, and you might have found it was difficult to maintain. Soon, you didn't keep up with it, and you noticed many of those bloggers preaching about blogging were no longer practicing what they preached as well. Is blogging making a comeback now? Perhaps it never left. An article released last week detailed how a website saw staggering results by publishing 150 blog posts in 50 days. The website saw an 800 percent increase in "leads directly generated via inbound marketing and content," a 901 percent increase in referral traffic, a 500 percent increase in blog organic traffic, and many more. The article piggybacked off another, which detailed the impressive results a company saw by posting 50 blog posts in 25 days, including a 481 percent increase in overall website traffic. The moral of the story: blogging still works. But blogging doesn't just work. In fact, it takes a lot of work to make blogging work. Fifty, or 150 blog posts take a lot of time to write, regardless of the amount of days you're looking to write them in.
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REALTORS: Learn how to schedule your blog posts
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Broker With a Blog
With all the talk about how sales associates should have a blog, no one seems to mention how important it may be for a broker or manager to have one. We talked with Scott MacDonald, president of RE/MAX Gateway in Chantilly, Vir., about his blog — Scotty Mac's Blog. MacDonald has been writing the blog for seven years and covers topics for real estate professionals such as handling multiple offers, the impact of the sequestration on real estate and more. "I have an ongoing video spot called Scott's Market Minute. Many times, I've been to new homebuilder model homes and agents will tell me they used my market facts in a listing presentation they just did. I love that, because if every agent is that educated about the market, it will help our industry." Here's what else he had to say: What blogging platform do you use? I use a self-hosted WordPress blog. My provider is GoDaddy. Who is your audience?My audience is real estate professionals and consumer. While my blog isn't directed at consumers, it still reaches them with information about the industry and market.
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What Does It Take to Make Content All The Time?
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Blogs Versus Traditional Websites
Many Internet marketers have turned to the use of blogs as a way to post fresh content to the web. Blogs can be an easy cost effective way to get content onto the Internet. There are over 100 million blog based websites on the web today. Luckily for you, most are not well maintained and poorly focused. What is a blog? Blogs can provide you an easy interface to publish 'posts' to the web. A post can be nothing more than a few sentences and can be as large as you like. Typically a new post will appear above older content and eventually the oldest content will roll off the homepage. Older content is still available via navigation links on every page. The most popular blogging software is made by WordPress. It has the virtue of being free. You can customize the functionality by adding third party modules which are inexpensive or free. You need to find someone to host the site. It is not hard to find hosting for less than twenty dollars a month that will include an automated WordPress installation. If you are not tech savvy, hire the smart kid from down the block. He'll get you going in no time for mowing the lawn wages.
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5 Ways to Blog on Your Real Estate Website Without Becoming "a Blogger"
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Why Your Business Needs a Blog
In spite of the fact that visuals (photos, video, etc.) are dominating social media and the web, the core of your real estate agent marketing—or your brand—is its voice. And there's no better way to establish that than a blog. Whether you read it on Facebook, heard it at a real estate conference or were advised by a colleague: Start a blog. And it really is simple. Set it up in Wordpress or another free program, add your bio and start cranking. But once you get into it, you soon realize it does take some work. What do you write about? How often do you post? How do you get traffic to the blog, and where do you promote it? Basically, how do you turn the time, money and effort into something that stimulates your real estate business and your marketing?
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It's Okay to Be Vulnerable
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How to Double Your Real Estate Website Traffic
We've been building websites for real estate agents for quite some time now. Every new agent that comes to us is after the same thing: They want more web traffic and more leads. Increased traffic and better conversion rates seem to be the top of mind for everybody we come across. So today, I thought I'd give you a little advice about increasing traffic. Not just increasing traffic, BUT how to more than double your site traffic. While the site construction itself (e.g. meta data, keywords, page descriptions, page copy written that specifically references keywords, page naming conventions, etc) is responsible for much of the traffic you are going to get driven to your site, the fact of the matter is that elbow grease is a must if you want to get big increases in traffic. Managing your online presence is difficult and takes time. Supposed social media "experts" claim that it is easy and that anyone can do it. I disagree with this. While there certainly is a formula you can use to reach your goals, at the end of the day, it all boils down to persistence, dedication and work. In other words, once again, "There's no such thing as a free lunch." So what is this magic bullet, that will double your website traffic, even if it does require a little bit of elbow grease? It's very simple--BLOGGING! I know, I know. You are busy and don't have time for blogging. But what if you could double your site traffic or, even more, triple it? That would be worth it wouldn't it? What if there were sources that you can access to give you ideas of what to blog about? What if you could get a blog out in as little as 30-45 minutes per week? That would be worth it, right? Here are some tips on how you can make this happen.
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You are YOUR Brand – Be Brand Strong Online
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A Commercial Real Estate Blogger’s Take On Blogging
Today's post is a guest entry from Aron Susman of TheSquareFoot.com. Given we don't cover a lot of commercial real estate blogging, I couldn't say no when he offered up a post on the topic – plus he mentions zombies. Take it away, Aron! Blogging about commercial real estate isn't always easy. Only industry professionals typically care about transactional info, and more often than not, the good ones know about them before they get blogged. Unless the topic is about a huge brand name relocating or coming to a neighborhood near you, no one outside of real estate cares! So how do you hook the everyday reader and get them coming back to your blog for more? First and foremost, create engaging content. The more pictures, the better. Our Office Space Of The Week posts, which feature pictures and a short write-up about unique office space, generate a ton of visits to TheSquareFoot's blog. We learned that as boring as commercial real estate is, people liked seeing cool office space.
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The Easiest Guide EVER To Open House Announcements (Seriously!)
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10 Great Post Ideas for Your Real Estate Blog
This article comes to us from Karli Larson of ePropertySites.com: Is it stressful to think up new post ideas for your real estate blog? Don't fret! We've compiled a list of 10 great ideas your clients will love. Writing a post for each of these topics will help beef up your blog with some wonderfully useful information, and help establish you as a great real estate resource. Topic 1: Why I Became An Agent It takes a true "people person" to be a great real estate agent. Tell your clients why you chose this path. Topic 2: Three Reasons Working With An Agent Can Save You Money Perhaps you're a star negotiator, or maybe you have a photographer on staff. Brainstorm ways working with you is a good financial choice and share your thoughts! Topic 3: Questions To Ask Your New Agent Imagine you're headed to a listing appointment. What are some questions your prospective clients should ask to make sure you're the right agent for them? Topic 4: [Your Neighborhood]'s 6 Most Picturesque Streets Highlight some great streets in your neighborhood or city, and make sure to include a photo for each one!
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6 Online Best Practices all REALTORS® Should Follow
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Exactly How To Define Your Target Audience and Accelerate Your Blogging Success
Do you want blogging to generate real estate leads from the get-go? Zero in on your target with unwavering focus. This simple exercise below will make all the difference and clear the path to your success. I guarantee it. Step 1. Who's your Bob? I ask this of every new client that needs a little help with their approach to real estate blogging. We just want you to define and commit to your target audience. If I can help you generate 10 new contracts in the next 12 months, who exactly would you prefer to do business with? You have the chance right now to define exactly who you are going to work with.
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Keeping It Consistent
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What Is Real Estate Blogging’s 1-2 Punch?
This is the seventh in a series of brief blog articles inspired by Good Earth Tea® quotes. "Inactivity is the biggest sin in boxing." - Sugar Ray Leonard. OK – so I am cheating. This is not an actual GET quote. But I ran across it the other day and saw the obvious correlation with blogging, so I had to force it into the quote series. The obvious connection with this quote and blogging is that a quiet blog is a dying blog. We have covered this topic over and over and over again. But there is a different angle relating boxing and blogging that needs to be pointed out. More often than not, it is the consistent use of combinations in boxing that wears the opponent down, allowing them to win the fight. The pugilists don't train to throw a single knock-out punch. They train to work the body, work the head, counter punch, and to force their opponent to miss. All this work opens the opportunity to land a clear shot and, in turn, knocking their adversary out.
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How To Ensure Your Success As A Real Estate Blogger – The Infographic
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Top 10 WordPress Best Practices for Real Estate Websites
Yesterday I had the pleasure of speaking at WordCamp Phoenix 2012. If you have never been to a WordCamp, go. WordCamps are dedicated to sharing all sorts of information, tips and tricks for WordPress. This was my third iteration of WordCamp and all have offered a boatload of quality information. As promised, here is my presentation, “Top 10 WordPress Best Practices for Realtors & Real Estate Websites.” WordPress Real Estate Blog Top 10 Tips
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15 Tactics to Increase Blog Traffic For Real Estate Marketing
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How Does Real Estate Blogging Put You In A Position To Score The Best Leads?
This is the 5th in a series of brief blog articles inspired by Good Earth Tea® quotes. "A pound of pluck is worth a ton of luck." -James A Garfield 1831-1881 I played hockey as a boy and I believe the most important take away from the experience was that those who worked hardest had the best luck. Or rather, luck was nothing more than putting yourself in position for fortune more often than the others. In front of the net you battled, and lived off the discards of the opposing goal keeper. To force a goal from there meant you needed the courage and determination (read: pluck) to stand your ground in order to be in position for the easy put-back. It's no stretch to claim that hard work & determination in blogging will put you in the best position to generate the deserved lead.
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WordPress security – Ignore at your peril
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Embedding a Wufoo Form in Your ActiveRain Blog
Embedding a Wufoo form in your ActiveRain blog is a great way to capture real estate leads from Craigslist. The agent needs to capture the lead so they can deliver the information they promises in the ad.  By embedding a Wufoo form in your real estate blog, you can create a landing page that will capture leads from Craigslist, Facebook Ads, Google PPC, and other advertising sources. Here is an example of a Wufoo form embedded in a real estate blog:
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4 Ways To Use Other People’s Content in Your Marketing
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5 Quick Lessons in Marketing Your Real Estate Blog
Guest contributor Ricardo Bueno of Diverse Solutions brings us this article. “Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it. – David Meerman Scott, Marketing Strategist & Author of The New Rules of Marketing & PR Most Agents start a real estate blog with the intent of using it as their primary lead generation tool. Yet often times, design and marketing are treated as an after-thought. “Just write good content” is the advice most people will give you. And although yes, that’s an important ingredient, it’s not the only ingredient. So today, I thought we’d review some big picture concepts as reminders for things you need to consider when marketing your real estate blog…
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How To Make That Personal Connection Through Real Estate Blogging
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Hear Your Real Estate Blog Articles As They Happen
This it the 2nd in a series of blog articles inspired by Good Earth Tea® quotes. “The first duty of love is to listen.” Paul Tillich 1886-1965 One of the best, first lessons I learned in my growth as a salesperson was to sell with your ears. Listening to your client is not only courteous and appreciated behavior, but it gives you a chance to really understand their needs. When you client is considering making a major financial decision, and you as the salesperson, you do all the talking, 2 things usually happen that spoil the relationship. One of the best, first lessons I learned in my growth as a salesperson was to sell with your ears.   1. Your client feels like you are just forcing them into your pitch – that this experience is just another cookie cutter event for you, and them. 2. You fail to have the chance at understanding what the client’s objections are – objections that could have been overcome.
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How To Find Blogging Inspiration In The Smallest Of Things: Good Earth Tea Quotes
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What If I’m Not A Good Writer But I Want To Be An Effective Real Estate Blogger?
We can't say enough about these insightful, easy-to-follow tips for improving your blog writing. Seriously, "use the cookbook recipe format" - brilliant! We spotted this masterpiece by contributor Jim Cronin on The Real Estate Tomato blog. I’ve written a lot of posts. Some might say I have the hang of it now – but this wasn’t always the case. I used to hate writing. I did poorly in English classes in high school, poorly on the Reading/Writing portion of the SATs, and got a C- in the only writing class I had to take in college. A future as a writer was not in the cards. But I love discussions. I love to share experiences. I love to teach. I love solutions. I love being a consultant. I had to try and be a blogger myself. It seemed the perfect medium to be heard and appreciated. The Real Estate Tomato was born from the idea that my (online marketing) advice needed to have a more permanent location. The progressive ideas escaping my mouth and passing into the collective ear and out the other of my audience was unsatisfying and (I believed) under-appreciated. I needed to reach an audience that was going to leverage the knowledge I had to share, and not just nod in agreement.
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Wipe The Dust Off Your Real Estate Blog
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7 Things You’re Probably Doing Wrong On Your Real Estate Blog
Guest contributor Ricardo Bueno of Diverse Solutions says: Your real estate blog can effectively accomplish several goals at once: It can educate consumers about the local community (things to do, places to eat, etc.). It can educate consumers about the current real estate market (stats and trends). It can inform prospective buyers about homes for sale in the area. Think of it as a marketing resource that helps you engage in conversations about real estate with potential home buyers (that’s the lead generation part). The more conversations about real estate that you have as a result of new visitors to your site, the closer you get to making a sale. But too many blogs fall short. Site visitors come and go too fast. They don’t stick around long enough. Your blog isn’t generating any leads. But why? Here’s… 7 Things You’re Probably Doing Wrong On Your Real Estate Blog
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Be Thankful for the Good Things in Life
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Top 10 Articles About Blogging
Many agents and brokers are using blogs to connect with their peers as well as current or potential clients. Today we’ve puled together 10 of our favorite articles about blogging. 1) Don’t Just Write Blogs, Read ThemThe real estate market doesn’t necessarily slow down during the winter months, but blogging definitely heats up. Even though social media is still a relatively new medium, statistics are pretty clear that online activity increases during the winter due to people spending more time indoors. Online shopping, video streaming and gaming sites of course witness a boost in traffic, and so does blogging. Citizen journalists, real journalists and other experts have more time at the computer to craft their messages, and readers have more time to read them. 2) 6 Blog Tweaks That Will Make Your Readers HappierConsumers are visiting your website for one of four reasons: Search for homes. Find out how the market is doing. Find out what they’re home is worth. Learn about the local community. The easier you make it to access all of this information, the better. If they can easily access one of these four, you’ve satisfied their taste for information and you’ve earned their attention. 3) On Blogging Real Estate ListingsWant to start an argument amongst real estate bloggers? Ask this question: Should you blog your real estate listings? Short of whether or not to “force” home search registration, nothing seems to polarize real estate bloggers more than the “to blog or not to blog listings” question.Here’s the deal…
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Targeting Emotional Responses in Real Estate Buyers
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Recycle Your Blog
Guest contributor Chris Brogan says: If you’ve been fortunate enough to write your blog for any length of time, I can almost guarantee that you have posts from the early days that people haven’t seen that are still relevant. It’s not that they might be the best thing you’ve ever written, but they can still be of value. For instance, I wrote If I Started Today back in November of 2008. It’s still valid. Almost 3 years later, I’d do pretty much the same thing. So, that makes it a post worth resharing. But how? And what can I do to make it interesting for you to visit? Recycle Your Blog There are a few ways to recycle your blog. Way number one is to pull out information from a post you want to share, expound on it until it’s a standalone post, and then link to the original post at the end. So, in this case, if I wanted to do that with “If I Started Today,” I’d write up a section about “Five Elements Your Blog Needs When Starting Out,” and then I’d link to the post at the bottom to show what else you need by pointing to that post.
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10 Ways To Make Your Real Estate Blog Get Noticed
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How to Determine What Theme a WordPress Blog is Using
Today we bring you another article written by Jay Thompson, the Phoenix Real Estate Guy. This article originally appeared on his blog. I hang out in various and sundry Facebook groups, forums, etc. where blogging is often a topic of discussion. Without fail, there are many folks in said groups that will ask, “What theme is such-and-such site using?” Here are a couple of tips for determining what WordPress theme a site is using. They aren’t foolproof, but they will help you determine the theme in roughly 94.26% of cases (yeah, I made that stat up. I don’t know the exact number. It’s the vast majority though…) Look in the Footer Many times the theme will be linked to or mentioned right there in the footer of the site in question. On this very site for example, you will see this: This site is running the Weaver theme by WPWeaver.info. Now you know.
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7 Stats You Should Be Measuring On Your Real Estate Blog
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7 Ways To Encourage Your Site Visitors To Stay
This post, by Ricardo Bueno, appeared originally on the Diverse Solutions blog. We all want more site traffic. More subscribers. And ultimately, more sales. We slave day-in and day-out improving our sites so site visitors spend more time poking around long enough to consider our offer. But then, ever notice how sometimes (or often), people leave 2-3 seconds just after they've landed? What's the deal? It's called: Bounce Rate. And it means: "Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert." What can you do to encourage your site visitors to stay?
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REALTOR bloggers should watch their words
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Unique Content: Why Your Blog Needs It
Over the weekend I was talking with a friend who has a fairly successful real estate business, but who is always trying to make it better. He’s got the website thing going on, but he’s not doing any social networking or blogging. I said that he had to have a blog. He said he didn’t have the time. I asked if he had an assistant. He does. But he doesn’t have the time either. Well, somebody has to make the time because, as we learned with our recent post How A Blog Can Save Your Real Estate Business, it really takes several posts per week for months to build authority online. Geek Estate says fresh content is the key to drawing traffic to your website (via your blog). But it can’t just be any content, and it really shouldn’t be recycled. Your blog must provide a kind of pulse for your website, suggesting a living breathing person on the other side. Not just an RSS feed.
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