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Think Boomers Hate Tech? Think Again.

moving matureMarketingCharts.com shared some interesting statistics on tablet ownershipinteresting statistics on tablet ownership recently. While most of the data was exactly what you'd expect, one area may surprise you. Thirty-one percent of adults age 50 to 64 own a tablet. Why is this important? Because this is the group that controls much of the nation's disposable income, and one of the most significant groups for real estate purchases. And this is the group that you may be worried about turning off with mobile technology.

We hear it all the time: "My senior and Baby Boomer clients don't care about mobile; in fact, many of them are frustrated by it. I try to keep things low-tech so that they're comfortable." This may be one of the reasons you're reluctant to adopt mobile tools like digital signatures or mobile apps. But you're wrong—and it could be hurting your business.

Business is Booming for Boomers

Last year, Nielsen reported several vital facts about Boomers:

  • They'll grow more than any other group between now and 2030.
  • Despite the then-troubled economy, 63 percent of Boomer households had at least one person working at the time of the report.
  • In the next few years, Boomers are expected to control 70 percent of the country's disposable income.

And, as we mentioned in the beginning of this article, they're adopting tablets like crazy. In other words, they've got money to spend on real estate, and they're living on their tablets, just like younger generations. So real estate professionals need to adapt.

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