Guest contributor David Jones of PCMS Consulting says:

Geneva Ives of Point2 believes you should have a Facebook business page for your brokerage, and we would tend to agree. Why wouldn't you? Free advertising! In a recent article, she outlines some best practices for utilizing your business's Facebook page.

1. Complete the Facebook "About" section

This area is one of the first things a customer will see on your page. Use it to provide information about your company, but possibly even more importantly, your contact information; phone, email, website, and address.

2. Commit to a posting schedule for your Facebook business page

Facebook allows you to see when your page followers are most online, so use that to your advantage when posting. Unlike some other platforms like Twitter, you should try to limit your Facebook posts to once or twice a day to avoid looking spammy.

3. Share your listings

Note: not ALL your listings, just post some of your favorite or most attractive listings. Multimedia posts on Facebook tend to get significantly more interaction than text-only posts.

4. Interpret "Insights"

Insights is free marketing research provided by Facebook. This tool tracks demographics, when users are online, when your posts are most effective, which posts are most effective, and some other useful information.

Ives gives one more tip at the end of her article: be social! She suggests that if you want users to interact with you, you should interact with them. Like and comment on others' posts and photos, but be careful to avoid "creeper" status by liking every post you see.

To view the original article, visit the PCMS Consulting blog.